2020 Retail Program - 'Color Crackle' - National Hardware Show
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Retail Program
2020
‘Color Crackle’
ZINNIA
Growing
Since 1876
Bred for Success
Every year Burpee introduces new hybrid vegetable
and flower seed varieties, like our ‘Gladiator’ hybrid
tomato and ‘Fire Catcher’ sunflower, which cannot
be found anywhere else in the world.
This is possible because the science of selective-
breeding has been at the core of what we do at
Burpee for 144 years.
Burpee stands alone in our dedication to constantly
improving plant vigor, beauty and flavor through
in-house non-GMO selective-breeding.
Fire Catcher
sunflower
Trusted Burpee Quality
At Burpee’s trials across the country, new plant
varieties are grown as you the home gardener
would, to ensure the highest quality seed for every
climate in North America. From coast to coast
generations of gardeners return to Burpee seed
packets for trusted reliable results.
Industry-Leading Support
Burpee reliability extends beyond the seed
packet. Our dedicated Burpee-employed field
merchandisers and account managers use
industry-leading technology to ensure
accurate and timely deliveries, installation
and replenishment.
Rely on the best…rely on Burpee.
Flower Trials at Burpee’s Fordhook Farm
in Doylestown, Pennsylvania.
2 BURPEE SEEDS GROW®
New for 2020
Burpee is the only company in the seed packet industry with its own seed production, test gardens
and plant breeders. Our commitment to continual improvement has once again borne exciting new
hybrid vegetables and flowers your customers will love.
TOMATO OKRA ZINNIA LETTUCE
‘Gladiator’ Hybrid ‘Go Big’ ‘Color Crackle’ ‘Burgundy Delight’
Twice the size and disease Towering 6 foot plants Bedazzling bounty Delight in delectable
resistance of your average produce an abundance of rich bi-color looseleaf lettuce rich
roma. Indeterminate. of tasty green pods. double blooms. in antioxidants.
BASIL RADISH CUCUMBER SUNFLOWER
‘Spicy Saber’ ‘Dragon’s Tail’ ‘Chompers’ Hybrid ‘Jua Maya’
Ornamental culinary Flowering plants Fast growing 6 inch Vivid, golden yellow flowers
herb with a flavorful produce thin, spicy cucumbers are perfect shine brightly at the sun on
serrated leaf. radish seed pods. freshly sliced or pickled. long thin stems.
Go Big
okra
CELOSIA SWEET PEPPER
‘King Coral’ ‘Red Marvel’
Compact plants with velvety Marvel at these sweet,
king-sized blooms are perfect large peppers as they
for container gardens. brighten the garden.
See our product listing for all of our new varieties.
1 (800) 444-7333
Major Burpee
Introductions
1893 Burpee’s Stringless Green Bean
The first stringless garden bean.
1894 Iceberg Lettuce
The start of the worldwide salad revolution.
1902 Golden Bantam Sweet Corn
The first yellow sweet corn!
1907 Fordhook® Bush Lima Bean
The first easy to grow lima bean.
1949 Big Boy® Hybrid Tomato
Burpee Trial & The first easy to grow, large-fruited tomato.
1975 Snowbird First White Marigold
Research Facility
Bred by Alice Vonk, winner of David Burpee’s
competition to breed the first pure white marigold.
FORDHOOK FARM • DOYLESTOWN, PA 1980 Bush Champion Cucumber
The first of many yielding big crops
in small spaces.
Fordhook Farm in Doylestown, Pennsylvania is
the 60+ acre headquarters of Burpee’s extensive
1994 African Queen Impatiens
The first yellow garden impatiens.
research and trial grounds. Each year we test
hundreds of flowers, vegetables and herbs from 1998 Fourth of July Hybrid Tomato
The world’s first medium-sized tomato
our research centers around the world. We offer to ripen by Independence Day.
the best cultivars for your customers.
1999 Ruby Queen Hybrid Sweet Corn
The first red sweet corn.
2000 Strawberry Blonde Sunflower
The first rose-pink sunflower.
2003 Brandy Boy® Hybrid Tomato
The first hybrid pink beefsteak with
heirloom flavor.
2013 SuperSauce Hybrid Tomato
The world’s largest sauce tomato.
2017 Gladiator Hybrid Tomato
The world’s most disease resistant
paste tomato.
Gladiator
tomato
4 BURPEE SEEDS GROW®
The Burpee Brand
As the multi-generational leader in gardening, your customers trust the Burpee
brand above all others. Our bright Burpee displays are a beacon to gardeners that Point-of-sale
the season has arrived. Let seed and garden supply sales begin! headers easily attach
to all display fixtures.
Communication starts
with color coding
for easy category recognition.
Bold look
draws attention
and drives sales.
Focus on
eye-catching
photos.
Emphasis on
best-selling
vegetables
in assortments to
meet increased
demand.
2-Panel assortments
and larger offer
popular organic
varieties.
Key info bar
makes selecting the
right varieties simple.
Container symbol
notes varieties that are
great for small space and
container gardening.
Variety Specific
Flower and vegetable packets are arranged
UPC coding
offers variety level tracking on displays in alphabetical order
and reordering accuracy. for easy reference.
1 (800) 444-7333 5
Best Display Options
Our displays offer the best varieties and product
mix for every in-store need.
• Color-coded packets and attractive
point-of-sale headers and banners.
• Display arrives pre-packed in panels—
we do the work for you!
2-Panel Assortment
#83520
Retail Value approx. $3,700
44"w x 19"d x 71"h
Includes: flowers and vegetables,
selection of organic packets and
2 corrugated bases.
1-Panel Assortment
Available in 5 options
Includes: corrugated base.
Flowers & Vegetables
#90830
Retail Value approx. $1,800
22"w x 19"d x 71"h
1-Panel Light
#15210
Retail Value approx. $1,050 Optional
22"w x 19"d x 71"h A-Frame base
Vegetable Seed Only kit can be ordered
(primary) separately
#87690
Retail Value approx. $1,700
22"w x 19"d x 71"h
Vegetable Add-On
(secondary)
#28090
Retail Value approx. $1,700
22"w x 19"d x 71"h 2-Panel
A-Frame
Flower Seed Only Corrugated
#94180 Base Kit
Retail Value approx. $1,550 #10872
22"w x 19"d x 71"h 22"w x 25"d x 69"h
6 BURPEE SEEDS GROW®
Space Miser Assortment
#91680
Retail Value approx. $3,700
120 pockets in less space
Includes: selection of
organic packets.
Hardware
(order separately) 4-Panel Assortment
Space Miser Hardware #12750
#12700 Retail Value approx.
26"w x 26"d x 69"h $8,300
(casters not available) Includes: selection of
organic packets.
Hardware
(order separately)
4-Panel Revolving
Rack w/casters
#11752
30"w x 30"d x 75"h
6-Panel Assortment
#91820
Retail Value approx.
$12,700
3-Panel Assortment Includes: selection of
#85680 organic packets.
Retail Value approx. $5,800
Includes: selection of Hardware
organic packets. (order separately)
6-Panel Slim Line
Hardware (order separately) Rack w/casters
3-Panel Revolving Rack #17865
w/casters 53"w x 22"d x 67"h
#85639
28"w x 28"d x 75"h
1 (800) 444-7333 7
Best Custom Displays
Create a custom display by ordering any of the
assortments on pages 6–12, totaling 8 panels.
Attractive packaging and color-
coding make displays easy
to
shop & draws attention.
8-Panel Custom Display Hardware
Slim Line Display Option (order separately)
Create a custom display by 8-Panel Slim Line Rack
ordering any of the assortments w/casters
on pages 6–12, totaling 8 panels. #15204
75"w x 22"d x 76"h
Slim Line hardware allows you to maximize
sales with less space and is easy to shop.
8 BURPEE SEEDS GROW®
#1 Brand in Organics
Many of our top selling varieties are produced organically to meet
the growing interest in living an organic lifestyle.
NEW
• The industry’s largest selection of organic varieties. LOOK
•B
urpee organic heirlooms are tried-and-true favorites
with organic customers.
• Burpee organic hybrids offer improved disease
resistance and productivity.
• Each variety is 100% certified organic by Oregon Tilth.
ORGANIC
Space Miser Assortment
#28491
ORGANIC ORGANIC Retail Value approx. $4,100
1-Panel Assortment 2-Panel Assortment 120 pockets in less space.
#89830 #21893
Retail Value approx. $2,000 Retail Value approx. $4,100 Hardware (order separately)
Includes: corrugated base. Includes: 2 corrugated bases. Space Miser Hardware
22"w x 19"d x 71"h 44"w x 19"d x 71"h #12700
26"w x 26"d x 69"h (casters not available)
1 (800) 444-7333 9
Best Specialty Displays
The specialty displays on pages 9–12 allow you to create
a customized offering at retail. Each unique assortment
works both as a stand-alone or can be added to any
standard assortment for greater impact.
HEIRLOOM
1-Panel Assortment
Fast becoming the most popular
seeds in home gardening.
#85050
Retail Value approx. $1,350
Includes: corrugated base.
22"w x 19"d x 71"h
INTERNATIONAL
1-Panel Assortment
Imagine the culinary creations our unique
varieties will inspire.
#99301
Retail Value approx. $1,550
Includes: corrugated base.
22"w x 19"d x 71"h
10 BURPEE SEEDS GROW®VEGETABLE DIRECT SOW
1-Panel Assortment
This panel includes a mix of direct sow
vegetable varieties and is a perfect
SUNFLOWER & PERENNIAL
add-on to any display.
1-Panel Assortment
Includes the perfect mix of sunflower
and perennial varieties to transform
#88190
your customers’ gardens into an
Retail Value approx. $1,550
Includes: corrugated base.
explosion of color.
22"w x 19"d x 71"h
#19075
Retail Value approx. $1,750
Includes: corrugated base.
22"w x 19"d x 71"h
SUNFLOWER
1-Panel Assortment
Endless combinations of happiness.
#15320
Retail Value approx. $1,100
Includes: corrugated base.
22"w x 19"d x 71"h
1 (800) 444-7333 11Boost Additional Sales
Our additional seed items can be offered with your existing Burpee display to generate
incremental sales by reaching a specific customer base or encouraging impulse buys.
SIMPLE SOLUTIONS®
Value Packs
• Perfect for gardeners who sow several times per year.
Cornerstone Collection
Adds incremental sales without
adding space.
#17895
Value Pack Assortment Retail Value approx. $560
#83501 Includes: Starter Gardens,
Retail Value approx. $725 Seed Discs, Seed Tapes and
Includes: Value Packs plus Value Packs plus hardware
corrugated base. and product for two corners.
12 BURPEE SEEDS GROW®NEW
LOOK
Starter Gardens
• Custom collections selected by Burpee’s horticultural specialists.
• Varietal combinations provide simple gardening solutions.
Seed Tapes
• Tapes sow seeds in straighter rows and at a more consistent depth.
• Easy and precise for the novice to dark green gardener.
Simple Solutions® Assortment
#99450
Retail Value approx. $925
Includes: Starter Gardens, Seed Discs
Seed Discs, Seed Tapes and
Value Packs plus corrugated base.
• Designed for pots and planters.
• Discs sow seeds evenly and at a more consistent depth.
1 (800) 444-7333 13Best Seed Starting
Ensure success for every gardener!
Burpee’s complete line of seed starting products offers the perfect solution for your customers
to get growing. Each kit is easy to use with step-by-step instructions.
Go green!
We are proud to offer eco-friendly
seed starting options to ensure the
most natural environment for tender
seedlings.
Self-
Watering
Reduces
the need for
watering via
a self-watering
mat that
draws water to
seedling roots
for accelerated
growth.
Burpee’s Super
Growing Pellets®
• Prevent
over-watering
• Promote
healthy roots
• Made of natural
coir fiber
Burpee’s Seed Starting Kits feature:
•V
ariety of sizes for every gardener’s needs.
• Website link to tips and instructional videos.
•E
verything your customer needs to start their garden.
14 BURPEE SEEDS GROW®72-Cell
Greenhouse Kit
Our stacked 72
cell Greenhouse kit
increases holding
power on your shelves.
36-Cell
#93820 Greenhouse Kit
Retail Value approx. #93821
$96 Retail Value approx. $64
case of 12 case of 12
22"w x 17"d x 11½"h 22"w x 17"d x 11½"h
72-Cell Self-Watering Seed Starting System 36-Cell Self-Watering
#98820 Seed Starting System
Retail Value approx. $120 #89850
case of 6 Retail Value approx. $132
22"w x 17"d x 11½"h case of 12
22"w x 17"d x 11½"h
NEW!
Eco-Friendly Fiber Pots
• A proven way to minimize
“transplant shock.”
• 100% biodegradable
and natural.
• 18-3" round pots per pack.
#93819
Retail Value approx. $99
case of 30
16 XL-Cell Self-Watering 10 Plant Self-Watering 22"w x 17"d x 11½"h
Seed Starting System Seed Starting System
#98115 #93824
Retail Value approx. $145 Retail Value approx. $120
case of 12 case of 24
22"w x 17"d x 11½"h 22"w x 17"d x 11½"h PLEASE CONTACT YOUR BURPEE REPRESENTATIVE
FOR MORE DETAILS AND COMPLETE PRODUCT LISTING.
1 (800) 444-7333 15Best Specialty Products
& Garden Helpers
Intrigue your customers and increase sales with gift-giving and garden
helper items that complement your Burpee display.
Wildflower Bags
• Eye-catching packaging encourages impulse buys.
• Covers up to 1,000 square feet.
• Easy to use and grow.
Pollinator Mix Perennial Mix
#91402 #14233
Retail Value approx. $120 Retail Value approx. $120
case of 12 case of 12
Hummingbird Combo Case
& Butterfly Mix #99050
#14041 Retail Value approx. $120
Retail Value approx. $120 case of 12, 4 each
case of 12
16 BURPEE SEEDS GROW®Garden Helper Collection
Our Garden Helper Collection offers a selection of
must-have items for every gardener. Easily added
in two corners of any display combination, boost
incremental sales without utilizing extra floor space.
#99000
Retail Value approx. $58
Includes: Burpee Booster
for beans and peas, 6"
plastic plant labels, seed
Culinary Herb Garden Kit sower and sturdy plant
Enjoy fresh herbs year-round with our all-in-one kit! twist ties. Includes: hardware
Includes: Biodegradable container, coir pellets, 5 herb and product for two corners.
varieties and instructions.
#99145
Retail Value approx. $78
case of 6 Burpee Booster
Produce naturally
higher yields of
beans and peas.
Sturdy Plant
Twists
Ideal for tying plants,
vines and vegetables.
Easy-To-Use
Seed Sower
Great for sowing
Burpee Booster small seeds.
Produce naturally higher
yields of beans and peas
with the Burpee Booster
soil inoculant. One packet Electronic Soil Tester
treats 40 ft. of row. The electronic soil tester gives
accurate results of the pH and
#91021 fertility of soil in just one minute!
Retail Value No batteries required.
approx. $30
case of 12 #99028 6" Plastic
Retail Value approx. $113 Plant Labels
Easily identify your
case of 6
plants. Pack of 20.
1 (800) 444-7333 17Natural
& Organic
Premium Soils,
Amendments
and Plant Foods
Burpee starts success from the soil up, helping
customers get their ground game on. The line
of natural and organic premium soil mixes,
amendments and plant foods from IMC Outdoor
Living ensures the best results every season.
Natural & Organic
Growing Mixes
& Amendments
Growing mixes and amendments provide
the perfect soil conditions for bigger
blooms and a more bountiful harvest.
Natural & Organic Plant Foods
OMRI listed for organic use, Burpee plant foods feed
quickly and for up to three months; apply and let Mother
Nature take over!
Available exclusively
from IMC Outdoor Natural & Organic
Living. Seed Starting Mixes
FOR MORE INFORMATION,
CALL 866.936.8524 Premium seed starting mixes formulated
WWW.IMCOUTDOORLIVING.COM with coconut coir and enriched with
Burpee plant foods for successful seed
germination and strong root growth.
18 BURPEE SEEDS GROW®Burpee Plants
Complement your
seed program
Exclusive varieties that inspire
new & experienced gardeners
For the ultimate gardening experience,
offer your customers the best selection of
exciting new Burpee exclusive plant varieties.
Give your customers a head start on the
gardening season!
VISIT WWW.BURPEEHOMEGARDENSBRAND.COM
FOR COMPLETE PRODUCT OFFERING
FOR MORE INFORMATION ON THE BURPEE PLANT
PROGRAM, CONTACT BALL HORTICULTURAL
COMPANY AT (800) 879-BALL
Burpee Garden Your Online Resource
Access the information you
Products Website need at the click of a button:
• Find detailed display and
product information
• Easy to access
• View how-to videos with
product tips from the experts
• Download order forms
Visit burpeegardenproducts.com
and experience our range of special
features designed to enhance your
Burpee experience. We’ve worked
hard to make ordering easy for you.
1 (800) 444-7333 19Burpee Outsells
the Competition!
•#
1 in brand recognition and
consumer preference
•G
reatest number of new
and exclusive varieties
•L
argest trial grounds and
research facilities
•M
ore hybrids, organics and
heirlooms than all other
seed companies
•L
argest merchandiser
organization
ORDER TOLL FREE
1 (800) 444-7333
FAX YOUR ORDER
1 (215) 674-3410
www.burpeegardenproducts.com
Burpee Garden Products Company
300 Park Avenue, Warminster, PA 18974
©2019 W. Atlee Burpee Co.
All Rights Reserved
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