ATARI TOKEN So Much More Than Video Games! - AUGUST 2020
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ATARI TOKEN
So Much More Than Video Games!
AUGUST 2020
Disclaimer
DISCLAIMER
THIS DOCUMENT PROVIDES AN INITIAL SUMMARY OF THE ATARI TOKEN PROJECT. AS THE PROJECT PROCEEDS, THIS DOCUMENT IS EXPECTED TO EVOLVE OVER TIME. THE ATARI
TEAM MAY POST MODIFICATIONS, REVISIONS AND/OR UPDATED DRAFTS UNTIL THE FINAL DOCUMENT IS PRESENTED PRIOR TO THE DATE OF THE PUBLIC TOKEN SALE.
THIS PRESENTATION SETS FORTH A DESCRIPTION OF THE PLANNED USE OF THE ATARI TOKEN. THIS IS BEING PROVIDED FOR INFORMATION PURPOSES ONLY AND IS NOT A BINDING
LEGAL AGREEMENT. THE ATARI TOKEN SALE WILL BE GOVERNED BY SEPARATE TERMS & CONDITIONS. IN THE EVENT OF A CONFLICT BETWEEN THE TERMS & CONDITIONS AND THIS
WHITEPAPER, THE TERMS & CONDITIONS GOVERN.
THIS PRESENTATION IS NOT AN OFFERING DOCUMENT OR PROSPECTUS, AND IS NOT INTENDED TO PROVIDE THE BASIS OF ANY INVESTMENT DECISION OR CONTRACT.
FOR RISK FACTORS, PLEASE GO TO: https://atarichain.com/risk-factors
LEGAL DISCLAIMER
As of the date of publication of this whitepaper, Atari Tokens have no known potential uses outside of the upcoming Atari Casino platform ecosystem, and are not permitted to be sold or otherwise traded
on third-party exchanges. This whitepaper does not constitute advice nor a recommendation by Atari Chain, Limited (“Atari” or “Atari Chain”), its officers, directors, managers, employees, agents,
advisors or consultants, its affiliated entities and respective officers, directors, managers, employees, agents, advisors or consultants, or any other person to any recipient of this document on the merits
of the participation in the Token Sale. Participation in the Token Sale carries substantial risk and may involve special risks that could lead to a loss of all or a substantial portion of such an investment. Do
not participate in any sale unless you are prepared to lose the entire amount you allocated to purchasing Atari Tokens. Atari Tokens should not be acquired for speculative or investment purposes with
the expectation of making a profit or immediate re-sale. No promises of future performance or value are or will be made with respect to Atari Tokens, including no promise of inherent value, no promise of
continuing payments, and no guarantee that Atari Tokens will hold any particular value. Unless prospective participants fully understand and accept the nature of Atari Tokens and the potential risks
inherent in Atari Tokens, they should not participate in the Token Sale. Atari Tokens are not being structured or sold as securities. Atari Tokens are sold as a functional good and all proceeds received by
Atari may be spent freely by Atari, absent any conditions set out in this whitepaper. This whitepaper is not a prospectus or disclosure document and is not an offer to sell, nor the solicitation of any offer
to buy any investment or financial instrument in any jurisdiction and should not be treated or relied upon as one. Written authorization is required for distribution of any or all parts contained herein.
AUGUST 2020 2
Disclaimer
LEGAL DISCLAIMER
All information here that is forward looking is speculative in nature and may change in response to numerous outside forces, including technological innovations, regulatory factors, and/or currency
fluctuations, including but not limited to the market value of cryptocurrencies.
This presentation is for information purposes only and is subject to change. Atari cannot guarantee the accuracy of the statements made or conclusions reached in this document. Atari does not make
and expressly disclaims all representations and warranties (whether express or implied by statute or otherwise) whatsoever, including but not limited to:
- any representations or warranties relating to merchantability, fitness for a particular purpose, suitability, wage, title or non-infringement;
- that the contents of this document are accurate and free from any errors; and
- that such contents do not infringe any third party rights. Atari shall have no liability for damages of any kind arising out of the use, reference to or reliance on the contents of this document, even if
advised of the possibility of such damages.
This presentation may include references to third party data and industry publications. Atari believes that this industry data is accurate and that its estimates and assumptions are reasonable; however,
there are no assurances as to the accuracy or completeness of this data. Third party sources generally state the information contained therein has been obtained from sources believed to be reliable;
however, there are no assurances as to the accuracy or completeness of included information. Although the data is believed to be reliable, Atari has not independently verified any of the data from third
party sources referred to in this whitepaper or ascertained the underlying assumptions relied upon by such sources.
Please note that Atari is in the process of undertaking a legal and regulatory analysis of the functionality of its Atari Tokens. Following the conclusion of this analysis, Atari may decide to amend the
intended functionality of its Atari Tokens in order to ensure compliance with any legal or regulatory requirements to which we are subject. In the event that Atari decides to amend the intended
functionality of its Atari Tokens, Atari will update the relevant contents of this presentation and upload the latest version of it to its website.
Atari Tokens could be impacted by regulatory action, including potential restrictions on the ownership, use, or possession of such tokens. Regulators or other circumstances may demand that the
mechanics of the Atari Tokens be altered, all or in part. Atari may revise mechanics to comply with regulatory requirements or other governmental or business obligations. Nevertheless, Atari believes
they have taken all commercially reasonable steps to ensure that its planned mechanics are proper and in compliance with currently considered regulations.
AUGUST 2020 3
Executive Summary
1. THE ATARI GROUP TODAY
2. VISION / MARKET OPPORTUNITY
3. USE CASES
4. KEY MILESTONES
5. TEAM / CONTACT INFO
AUGUST 2020 4
1. THE ATARI GROUP TODAY AUGUST 2020 5
THE ATARI GROUP TODAY
Atari is An Iconic Brand
Created in 1972
Launched the video gaming industry as we know it
• Revolutionized technology, media and game play
• Trailblazed through innovation and trend-setting
Defined a generation socially and culturally
Established a valuable and extensive franchise portfolio
• Top 10 franchises: historical revenue over $2 billion
• Over 200 titles with a rich history and iconic images
AUGUST 2020 6
THE ATARI GROUP TODAY
More than 200 Games
Atari is a Globally Recognized, Iconic Brand
With a Rich Library of Popular Games and 800+ URLs
AUGUST 2020 7
THE ATARI GROUP TODAY
That Have Generated Over $2bn At Retail
$525 Million $456 Million $391 Million $265 Million
$2.0 Billion
Historical Revenue
$154 Million $92 Million $85 Million
AUGUST 2020 8
THE ATARI GROUP TODAY
An Iconic Brand That Is Still Alive
Authentic and Enduring Brand Power
(October 2017) (March 2018)
AUGUST 2020 9
THE ATARI GROUP TODAY
A Global Reach
Any project launch from Atari benefits from a global
PR exposure.
The recent announcement of Atari Hotels has had a
reach which proves that Atari is still highly impactful
in the media today.
• 472 pieces of coverage collected
• 205 million of them with a reach over 1m
• 30 billion estimated total reach
AUGUST 2020 10THE ATARI GROUP TODAY
4 Key Business Units
The Atari brand means Entertainment and Digital Technology
4 key business units structured around strong expertise
Atari VCS Atari Partners / Atari
Atari Games Atari Casino
(new console) Chain, Limited
Marketing Synergies
AUGUST 2020 112. VISION / MARKET OPPORTUNITY AUGUST 2020 12
VISION MARKET OPPORTUNITY
Upcoming Trends
• Continuing growth of the video game industry
• Explosion of population having access to the internet (+ 4 bn individuals) but no access to traditional
banking systems (Refer to Slide)
• Cost of hardware almost negligible.
With simple and cheap smartphones, individuals can now communicate and access information across the globe.
• Specialization of Tasks With Smart Contracts, especially in the video game industry.
Smart contracts self-executing when terms are met are ideal for dividing up labor and for promoting economic
inclusion for all (Refer to Slide)
• Rise of Self-Education.
An increasing number of individuals will be able to fulfill tasks offered on any smart platform, and they will be paid
with crypto-currencies.
AUGUST 2020 13VISION MARKET OPPORTUNITY
Trend: 8 Billion Internet Connected population
Thanks to upcoming telecommunication networks, the size of
the internet-connected population will increase dramatically in
the very near future.
Low Earth Orbit Networks
• SpaceX: Starlink 8
• Amazon: Kuiper Billion People
4
Sub-orbital Networks Billion People
• Google / Project Loon
TODAY TOMORROW
AUGUST 2020 14VISION MARKET OPPORTUNITY
Trend: New Users With a Very Different Profile
CURRENT CONNECTED USERS NEW CONNECTED USERS
Physical address, verified No verifiable address
ID, Driving license, Passport No verifiable ID
Social # No Social #
Bank account, credit card No bank account, no credit card
KYC/AML No KYC/AML (“Fail’)
Phone and laptop Phone (and sometimes access to laptop)
AUGUST 2020 15VISION MARKET OPPORTUNITY
Trend: Specialization of Tasks With Smart Platforms
• What we anticipate is the explosion of online platforms that offer tasks through smart contracts, using crypto-
currencies as the method of payment.
• The first smart platforms have already appeared in the video game industry, offering simple tasks such as testing,
animations, translations, and code reviews. However, we see no reason why they would not be applicable to other
industries. The Covid-19 pandemic has sadly reinforced this analysis.
• These new workers are in need of a simple way to upload their deliverables and be compensated accordingly.
• This is where the Atari Token seeks to provide a solution to these needs.
AUGUST 2020 16VISION MARKET OPPORTUNITY
Vision / Market Opportunity
• We believe we have different markets wide open for us: inside video games but also on each and every
smart platform in the industry.
• Given the legacy of the Atari brand, the first addressable market that comes to mind is obviously a token to be
used inside video games for micro-transactions. The Atari Token will cover that segment of the market.
• The opportunity is in fact much bigger: the goal is for the Atari Token to become the crypto-currency of reference
on every smart platform used in the video game industry.
• Exchange of services between professionals and employees, who will be distributed around the world and
compensated with the Atari Token
• An increasing amount of individuals are trying to make a living out of video games, some can even earn money
playing video game, or selling their games
• This is where the opportunity lies, with more and more individuals being connected to the internet.
AUGUST 2020 17VISION MARKET OPPORTUNITY
Vision / Market Opportunity
We believe the Atari Token can be the crypto-currency of choice inside a a video game as well as for anyone
trying to make a living in the video game industry, with the potential to expand to other industries
Decentralized applications Smart contracts facilitate the Blockchain validate the Crypto-currencies are a must-
provide more security and more execution of tasks ownership and use of assets have to compensate users
trust
AUGUST 2020 18VISION MARKET OPPORTUNITY
Rollout Strategy
• The blockchain industry is still flourishing and we believe now is a key moment to establish the Atari Token as the
cryptocurrency of reference
• Our goal is NOT TO LIMIT the use of the Atari Token to one platform which would be developed by Atari. Our goal
is to promote the use of the Atari Token on each and every smart platforms, and to use proceeds of the token sale
to promote as many smart platforms as possible
• The Rollout Strategy is, through either the creation of our own platform or via strategic partnerships, to expand the
reach of use cases in order to provide tools for gamers and professionals to have fun and work in the industry
• We have already started to apply our vision by entering into partnerships and expanding the first use cases (See
Following Section)
AUGUST 2020 193. USE CASES AUGUST 2020 20
USE CASES
Use Cases
We have therefore identified categories of uses cases in the current market environment
that will benefit from the Atari Token and have began to pursue partnerships in those
specific departments
• Application for Users/Gamers:
◦ Micro-Transactions Inside Games
◦ Representation of Avatars into digital assets
◦ Participation in Crypto Casino Games
• Application for Professionals:
◦ Development of Blockchain based Games
◦ Streamlined development and payment systems on Smart Platforms
AUGUST 2020 21USE CASES
Use Case: Micro-Transactions Inside Games
• Atari has announced a partnership with TSB Gaming, a
subsidiary of leading blockchain gaming company Animoca
Brands
• TSB is the developer of the decentralized blockchain
gaming platform, The Sandbox. It’s a virtual world where
players can build, own and monetize their own gaming
experiences on the Ethereum blockchain
• The Sandbox is planning a virtual theme park-like universe
featuring a variety of Atari game titles, which will be a large
virtual area with Atari-themed creations, attractions, games,
and buildings to explore. Gamers will be able to use the
Atari Token when they play in the Atari Land
AUGUST 2020 22USE CASES
Use Case: Crypto Casino
• Atari has announced the upcoming launch of an online
casino using crypto-currencies
• Players will be able to gamble in crypto-currency and
receive rewards in the same crypto-currency
• Atari’s crypto-casino will offer the most popular games,
including Atari games and the Atari Token will be fully
supported at launch which is planned for later this year
• Players will also be able to participate in Atari Casino
Gaming Fees and Rake Sharing
AUGUST 2020 23USE CASES
Use Case: Digital Assets Sale And Purchase
• Developers and users are able to create digital assets: avatars,
animation, music tracks, and in general any file containing any form
of data
• These assets may even be identified by a non-fungible token (NFT)
• Any sale of such digital assets can be immediately compensated
by the remittance of a crypto-currency such as the Atari Token.
• We believe that, given its brand name recognition, the Atari Token
has the potential to become one of the crypto-currencies of choice
for the trading of digital assets.
AUGUST 2020 24USE CASES
Delivery of Services On Smart Platforms
• More broadly, and with the increase in the number of
individuals having access to internet services, the business
of game development and publishing will become more and
more decentralized.
• Services such as translation, testing, character animations,
development of game environments are primed for
decentralization and delivery using smart contracts.
• Any such services can be immediately compensated by the
remittance of a crypto-currency such as the Atari Token.
AUGUST 2020 25THE ATARI GROUP TODAY
Use Cases Summary
SENDER
Individual Company
Acquisition of digital assets such as
avatars, etc… Payment of services
R
• Animoca Metaverse • Testing
E Individual
Acquisition of used games, etc... • Translation
C • Robotcache • Programming
E Gaming with the Atari Casino
I
V In-app purchases • Payment of services
E • Animoca Metaverse • Testing
Company
R • Game purchases • Translation
• Robocache
Gaming with the Atari Casino • Programming
AUGUST 2020 264. KEY MILESTONES AUGUST 2020 27
KEY MILESTONES
Key Milestones
• Pre-Sales : This step will allow private and qualified Purchasers to acquire Atari Tokens, funds being used to
accelerate the project growth
• Uses cases on Atari Casino and Other Uses Cases : This step will allow token owners to start using them in the
Atari Casino and in other applications.
• Exchange on Atarichange.com (and other exchanges platforms) : This step will make it possible to purchase
Atari tokens on the Atari exchange platform
• Public Sale(s) : This step will allow the general public to also buy tokens
• Token Delivery : This step will allow pre-sale private Purchasers and the general public to fully receive their token
on their account
AUGUST 2020 28KEY MILESTONES
Key Milestones
MILESTONES TARGET DATES
Closing of Round #2 Summer 2020
Closing of Round #3 Early Fall 2020
Listing / Public Sale Fall 2020
Token Delivery Shortly after
AUGUST 2020 295. TEAM / CONTACT INFO AUGUST 2020 30
TEAM / CONTACT INFO
Contact Info
ATARI ICICB GROUP
Frédéric Chesnais ICICB Team
CEO info@icicb.com
fredchesnais@atari.com
Tel: +1 (646) 662 1357
Manfred Mantschev
Business Development
mm@atari.com
Tel: +41 789 065 820
Atari Chain Limited
info@atarichain.com
Atari Team
token@atari.com
AUGUST 2020 31THANK YOU AUGUST 2020
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