AUSTRALIA'S EVENTS CAPITAL - Destination NSW
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MEDIA FACT SHEET | DESTINATION NSW ATE 2017
AUSTRALIA’S
EVENTS CAPITAL
The Sydney & New South Wales Events Calendar, developed by
Destination NSW, outlines an outstanding selection of world-class
experiences guaranteed to keep the State front-of-mind
for visitors.
Since 2011, the NSW Government has secured 485 events
(January 2017) that have generated $3 billion in intrastate,
interstate and international visitor spend in NSW as well as
providing national and international exposure and promotion of
the State.
According to the International and National Visitor surveys
to year end December 2016, NSW welcomed more than
33.2 million international and domestic visitors, who stayed
183.3 million nights.
AWARD-WINNING EVENTS
Vivid Sydney is the city’s must-see annual Winter event. Owned,
managed and produced by Destination NSW, Vivid Sydney is the
world’s largest festival of light, music and ideas, staged over
23 nights from 26 May to 17 June. The festival continues to win
prestigious tourism and events awards; it has previously won the
country’s Best Tourism Event Awards and is a major contributor to
the NSW economy with 2.31 million attendees in 2016, delivering
a record $110 million in overnight visitor expenditure to NSW last
year. More than 183,000 international and domestic overnight
visitors specifically visited Sydney to enjoy Vivid Sydney in 2016, an
increase of 64 per cent on 2015.
Vivid Sydney and Destination NSW were recently recognised by the
International Festivals & Events Association (IFEA), receiving 12
accolades at the 2016 IFEA Pinnacle Awards, winning Gold in the
Grand Pinnacle Category. The IFEA Pinnacle Awards recognise
the outstanding accomplishments and high quality creative,
promotional, operational and community outreach programs and
materials that are produced for festivals and events around
the world.
NSW is also Australia’s undisputed home of major events and TOP: NEW YEAR’S EVE FIREWORKS, SYDNEY
BOTTOM: SCULPTURE BY THE SEA, BONDI - TAMARAMA
festivals, having won the IFEA World Festival and Event City award
for seven consecutive years.
PARKES ELVIS FESTIVAL VIVID SYDNEY 2016
INVESTMENT PLEDGE SUPPORTS REGIONAL EVENTS JULY
Since it was established in 1997, Destination NSW’s Regional Arsenal FC in Sydney ANZ Stadium, Sydney Olympic Park: One
Flagship Events Program has supported 271 individual events of the world’s most iconic football clubs takes on Sydney FC and
across Regional NSW. The program identifies and supports events Western Sydney Wanderers in two matches.
in Regional NSW that have the potential to act as ‘cornerstone’,
or Flagship, tourism events for their area by attracting overnight Australian Surf Festival Tweed Coast: See hundreds of top
visitation and delivering long term benefits to their region. surfers compete for the Australian Champion title.
It is the umbrella title for the following funds: AUGUST
• Incubator Event Fund Bledisloe Cup - Qantas Wallabies v All Blacks ANZ Stadium: The
much anticipated clash between Australia’s Wallabies and New
• Flagship Event Fund (formerly known as Regional Flagship Zealand’s All Blacks for the Bledisloe Cup.
Events Program)
• Event Development Fund My Fair Lady: This new production of Lerner and Lowe’s original
1956 Broadway show is directed by world-renowned actor, Julie
Andrews. For a strictly limited season at The Capitol Theatre.
The three funds of the Regional Flagship Events Program are
open to events held in the six Destination Network regions that SEPTEMBER
meet the relevant eligibility criteria.
Beautiful: The Carole King Musical Sydney Lyric Theatre: This
sensational Broadway show tells the story of one of the most
Regional Flagship Events such as the Boggabri Drovers
successful solo artists in pop music.
Campfire Weekend, The Riverboats Music Festival, the Australian
Longboard Surfing Championships, the Canowindra Balloon
Sydney Running Festival Various Sydney locations: The festival
Challenge, Batlow Cider Fest, Bathurst Motor Festival and
attracts around 36,000 participants and has been awarded a
Ultra-Trail Australia all attract visitors, create local jobs and
prestigious silver label from the International Association of
boost regional economies through tourism. Regional events
Athletics Federations (IAAF). Each event takes participants over
are vital in helping the NSW Government achieve its goal of
the Sydney Harbour Bridge; two events finish at the Sydney
doubling overnight visitor expenditure to the state by 2020. Visitor
Opera House.
expenditure in regional NSW was worth more than $12 billion in
the year ending December 2014.
Deni Ute Muster Deniliquin: This award-winning regional event
celebrates the iconic ‘ute’, a typical Australian pick-up truck.
EVENT HIGHLIGHTS JUNE 2017 - JULY 2018
The two-day festival attracts all ages, with live music featuring a
JUNE stellar line-up of international and Australian artists, ute-driving
Holden State of Origin ANZ Stadium, Sydney Olympic Park: Rugby competitions, a bull-ride spectacular and more.
League’s greatest rivals meet in Sydney - the NSW Blues play the
QLD Maroons. 2017 NRL Telstra Premiership Grand Final Week, Sydney: Be
in Sydney to witness Australia’s biggest and most entertaining
Sydney Film Festival Various locations across Sydney: A sporting spectacle at Sydney Olympic Park.
showcase of the best in cinema from across Australia and around
the globe. More than 190 films screen from over 50 countries in an OCTOBER
inspiring collection of features, documentaries, and short films. World Polo Championship Sydney Polo Club, Windsor: Eight
teams from around the world will compete for the title of
June Winter Test Series - Qantas Wallabies v Scotland Allianz world champion.
Stadium, Moore Park: There’s plenty of on-field rugby and off-field
family fun and activities. Sculpture by the Sea Bondi Beach to Tamarama Beach: Returning
to the spectacular coastal walkway, this popular free outdoor art
event transforms the path into a 2km-long temporary sculpture
park featuring more than 100 sculptures by artists from Australia
and across the globe.
VIVID SYDNEY 2016
Taste Riverina Various locations in the Riverina: Enjoy a DECEMBER
month-long ‘menu of events’ that celebrates the year’s harvest, L’Étape Australia by Le Tour de France Snowy Mountains: For
showcasing food, wine, beer and agricultural the second time, Le Tour de France will host an event in Australia
produce and experiences. when the L’Étape Australia by Le Tour de France comes to the
NSW Snowy Mountains. Run under professional conditions for
Kidtopia Parramatta Park: A festival for Sydney families and amateurs, the event will feature closed roads, a challenging route,
visitors that celebrates music, food, education and fun for all a Sprint and a King of the Mountain section.
the family.
7th AACTA Awards Sydney: Celebrates the best of Australian film
Orange Wine Festival Orange: Experience the rich and diverse and television talent in 2017.
wine and food culture of Orange in Central NSW. Known for its fine
cool-climate wines and wide range of gourmet produce, Orange is Vanfest Forbes: This two-day music festival brings Australian and
the perfect place to enjoy a delicious short break from Sydney. international artists together at the Forbes Showground where
festival-goers camp on site. Previous line-ups have included John
NOVEMBER Butler Trio, Rudimental and Birds of Tokyo.
Muriel’s Wedding – The Musical Roslyn Packer Theatre,
Walsh Bay: In this highly-anticipated world premiere, the Sydney New Year’s Eve Various Sydney locations: Sydney
iconic Australian film is set to become a laugh-out-loud welcomes in 2018 with its world-famous fireworks show over the
musical sensation. harbour, Sydney Harbour Bridge and the Opera House. This is a
must-do-at-least-once experience.
Ballet Under the Stars Western Sydney: Australian Ballet will
stage Swan Lake as a free community event at the Sydney JANUARY 2018
International Regatta Centre in Penrith. Sydney Festival: This summer festival presents the best of world
talent in the performing arts and is staged in diverse venues from
ARIA Week and Awards Sydney: The best new artists and the city centre to Western Sydney.
ground-breaking music industry events plus annual awards event
celebrating the best of Australian music. Australia Day: This all-day celebration on January 26 begins with
the Great Ferry Race or ‘ferrython’ on Sydney Harbour followed by
Emirates Australian Open of Golf Australian Golf Club, Rosebery: a vintage car display, free family entertainment and
The world’s best golfers battle it out at The Royal Sydney Golf Club fabulous fireworks.
for the most prized trophy in Australian golf.
Parkes Elvis Festival: The Central NSW town of Parkes welcomes
Coates Hire Newcastle 500: Drivers push the limits at the thousands of hip-swivelling Elvis impersonators, tribute artists
season’s grand finale. Don’t miss a moment of the action as Ford, and fans for a dazzling array of events to celebrate the birthday of
Holden, Nissan, Volvo and Erebus Motorsport V8 go head to head “the King”. The 2017 festival will celebrate its 25th year with more
at the Championship showdown. than 150 Elvis-themed events over five days.
Sydney International Art Series – Rembrandt and the Dutch Surfest: The world’s best professional surfers travel to Newcastle,
golden age: masterpieces from the Rijksmuseum Art Gallery of to compete for the much cherished Mark Richards ‘MR’ trophy on
NSW: The first exhibition at the Gallery devoted to the greatest Merewether Beach, Newcastle.
Dutch painters of the 17th century and the flourishing artistic
culture of the time. Toyota Country Music Festival Tamworth: Australia’s biggest
celebration of country music features over 700 performers
Kennards Hire Rally Australia Coffs Coast: The final stage of the and 2,800 shows across 120 venues in Tamworth. The event
FIA World Rally Championship, an epic competition where some culminates with the Country Music Awards of Australia during
of the world’s greatest drivers battle it out in tough and which the coveted Golden Guitars are awarded.
rugged terrain.
Sail Port Stephens: This annual yachting regatta is held in the
gorgeous waterways of the Port Stephens Marine Park, with the
regatta centre hosted at d’Albora Marina, Nelson Bay.
Wings Over Illawarra: The annual air show brings jaw-dropping
aerial aerobatics, and spectacular displays of classic warbirds and
vintage aircraft to the Illawarra.
MAY
Vivid Sydney: A celebration of light, music and ideas includes a
mesmerising free public exhibition of outdoor lighting sculptures,
a cutting-edge contemporary music program and the spectacular
illumination of the Sydney Opera House and harbour foreshore.
Vivid Sydney is owned and managed by Destination NSW on behalf
of the NSW Government.
IRONMAN Australia: This popular global event consists of a 3.8km
swim, 180km bike course and 42.2km run amidst the rugged
beauty of the Port Macquarie region.
AUSTRALIAN OPEN OF SURF
FEBRUARY
Australian Open of Surfing: All eyes are on Manly Beach for this
action-packed sporting event that showcases the best in surfing,
skating, music, fashion and art.
Sydney Chinese New Year: Sydney is home to one of the largest
Chinese New Year festivals outside Asia, with a month-long
program of events including the exciting Twilight Parade.
Sydney Gay and Lesbian Mardi Gras: This month-long celebration
culminates in the famous Mardi Gras Parade, the biggest event of
its kind in the world, bursting with creativity and fun.
BLACKMORES SYDNEY RUNNING FESTIVAL
Liqui-Moly Bathurst 12 Hour: This thrilling endurance race, for
performance and production cars, is held in Bathurst, the home
of Australian motor sport. The event attracts international teams FOR MORE INFORMATION
including Ferrari, Bentley, Mercedes and Nissan, with drivers sydney.com, visitnsw.com
lining up to take on one of the world’s most famous race tracks.
SOCIAL MEDIA
MARCH Twitter: @Sydney_sider, @NewSouthWales,
Handa Opera on Sydney Harbour: The success of the past three @Sydneyfun
operas staged on Sydney Harbour has led to support for three Facebook: @seesydney #ilovesydney, @visitnsw,
more stunning events to be staged by Opera Australia in Sydney. #ilovensw #NewSouthWales
Instagram: @Sydney, @Visitnsw #ilovesydney #ilovensw
Albury Gold Cup: The Commercial Club Albury Gold Cup Carnival #NewSouthWales
is now firmly established as one of the premier country racing
carnivals in Australia, celebrated as a half-day holiday in Albury. PR CONTACT
Allison Lee
APRIL Director, Media & Public Relations Destination NSW
+61 (0) 2 9931 1318
Sydney Royal Easter Show: Australia’s largest annual event sees
+61 (0) 437 490 187
the country come to the city for agricultural competitions, animal
allison.lee@dnsw.com.au
farms, family entertainment, carnival fun, show bags and
much more.
IMAGES
To view and order images from the Destination NSW image
Bluesfest: Australia’s premier blues and roots festival is
library, go to: images.destinationnsw.com.au
packed with more than 200 performances by some of the best
Create an account in order to view and order
international and Australian blues, roots, folk, soul and world
images required.
artists. Idyllic Byron Bay is the popular destination for this Easter
Note: Some images require mandatory credits.
weekend event.
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