Barani by Valerio Sommella - Moooi
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Barani by Valerio Sommella
PRESS RELEASE
16 FEBRUARY 2021
Moooi introduces Barani, a new outdoor collection
that feels like an extension of your home
Moooi introduces the Barani family. "Having the Barani family in our collection feels natural
A collection of outdoor furniture designed due to its authentic charm and how it inspires a sense
by Italian designer Valerio Sommella. of nostalgic memories of summer. The world of Moooi
Barani combines function and decoration continues to evolve, and we carefully curate our collection.
and will make your outdoor space feel like It made sense to expand with outdoor furniture and with
an extension of your home. The collection Barani, it all came together. We waited for the right design
includes chairs, tables, and cushions in three to come along and we’re thrilled to have found it."
different colours, Charcoal, Scarlet, & Oyster. — Christie Wright, Art Direction for Moooi.
The Barani family is weather-resistant and
can stay outside all-year-round.
Barani is your outdoor living and dining room for
morning coffees and late-night dinner parties. Spend
those endless summer days outdoors with the
Barani family. Barani by Valerio Sommella is available
worldwide in spring 2021 at Moooi.com, Moooi Brand
Stores & Showrooms and your local Moooi dealer.
For all press inquiries and imagery please contact: Moooi HQ, press@moooi.com, T +31 (0)6 11 28 25 05
All information available at our press room area at moooi.com/press
BARANI CREATES SEAMLESS HARMONY BETWEEN A TECHNICAL SOMERSAULT OF ESSENTIAL CURVES
YOUR INDOOR AND OUTDOOR SPACE
Not a single line in the designs is just decorative. For
The Barani family features curved lines, focusing instance, the Barani chairs’ base is made from two
on what is essential without being minimalistic. An interconnected curved lines. Connecting arcs add
outdoor collection of modern smart design inspired stability to the structure. Valerio Sommella wanted to
by the power of nostalgia. The Barani family includes a design an aesthetic chair that stands out without being
lounge set and bistro set, made up of weather-resistant dominant.
dining chairs, lounge chairs, a coffee table, bistro table
and water-repellent cushions. The individual items are Barani is all curved lines, airy, playful and hiding a
all available separately. deeper story. A story telling the keen observer every line
in the chair is decorative and functional. The ultimate
Barani finds its way into any home, but with its design of the chairs is exactly that, with its focal point
understated design that pulls focus but doesn’t the graceful curves on the sides. Look closely and you’ll
overwhelm, Barani is also perfect for a restaurant’s see the curve resembles a somersault, the Barani flip to
or hotel’s outdoor space. Create seamless harmony be exact.
between your indoor and outdoor space with the
Barani family by Valerio Sommella. The perfect place to “When designing Barani, I wanted to combine visual
spend your endless summer evenings. lightness with a new structural approach. Reducing the
product to two interconnected curved elements. A technical
solution becomes a three-dimensional scribble. Or as I used
to say, 'I solved this project with a technical somersault'.”
– Valerio Sommella, designer of the Barani family
ABOUT VALERIO SOMMELLA
Valerio Sommella is an Italian industrial designer. He
spent the first years of his career working between
Milan and Amsterdam before founding Valerio
Sommella Design Studio in 2009. He considers each
project as an opportunity to tell his idea of design,
which investigates the language of objects through
formal, material and technological research. Valerio
INSPIRED BY CHILDHOOD MEMORIES Sommella describes the products he designs not as
Made nostalgic by his patio furniture, Valerio Sommella chapters of the same book, but as various short stories,
put pen to paper. Memories of practising somersaults each with its own plot, characters and ending but
and playing tag in the garden at the height of summer. united by the same writing.
A sun-drenched patio with elegant metal furniture
scattered around. Chairs with curved lines and tables
with swirling feet.
Inspired by these images, he made his first sketches
on what eventually became the Barani family. Later,
a broader consideration of metal patio furniture
influenced the ultimate design.
For all press inquiries and imagery please contact: Moooi HQ, press@moooi.com, T +31 (0)6 11 28 25 05
All information available at our press room area at moooi.com/press
BARANI COMES WITH THE BUTTON Moooi continues to make Design Dreams come true.
Barani comes with The Button, Moooi’s digital proof Creating a timeless outdoor collection that combines
of authenticity. The Button is a personal safe keeper function and decoration without compromising.
that accompanies every Moooi furniture and lighting Designer Valerio Sommella already collaborated with
design. The incorporated NFC- technology in The Moooi Carpets in the past. With Barani in its collection,
Button makes counterfeiting impossible and acts Moooi expands its DNA with outdoor furniture.
as proof of authenticity. By registering the purchase
to your own name, you secure your investment plus INTERVIEW & MORE INFORMATION
extend the warranty. Interested to learn more about Barani? Want to do a
virtual coffee via Zoom? Or have a burning question
ABOUT MOOOI about a different topic? Contact Stephanie de Kanter,
For twenty years Moooi has inspired and seduced global PR at Moooi, via press@moooi.com or call +31
the world with sparkling and innovative designs. The (0)6 11 28 25 05.
venture founded in 2001 is currently led by Marcel
Wanders and Robin Bevers. Moooi is named after the
Dutch word for beautiful – the third ‘O’ in the brand
name stands for an extra value in terms of beauty
and uniqueness. Moooi doesn’t tell designers what
to do, but listens to what designers want to make, try
to realise their dreams. Eclectic and always on the
edge of commercial reality and cultural interest. To
trigger, to create conversation pieces which make your
environment more special, a life extraordinary.
For all press inquiries and imagery please contact: Moooi HQ, press@moooi.com, T +31 (0)6 11 28 25 05
All information available at our press room area at moooi.com/pressYou can also read
