Taronga Zoo's Signage System Design Project - Emre & Ramel

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Taronga Zoo's Signage System Design Project - Emre & Ramel
Taronga Zoo’s Signage System Design Project

Emre & Ramel
Taronga Zoo's Signage System Design Project - Emre & Ramel
Design Process
• Outline problems with design and functionality of other Zoo’s signage system

• Analyze design brief requirements

  (Materials, Use of symbols, Corporate considerations, Production)

• Develop project schedule

• Allocate budget

• Organize design members

• Research current trends of zoos

• Determine number of signs for 1) Animals, 2) Navigation, 3) Other facilities

• Develop concepts for design of signs
Taronga Zoo's Signage System Design Project - Emre & Ramel
Design & Functionality of Other Zoo’s Signage Systems

 Map of Werribee Open Range Zoo
Taronga Zoo's Signage System Design Project - Emre & Ramel
Design & Functionality of Other Zoo’s Signage Systems

Map of Melbourne Zoo
Taronga Zoo's Signage System Design Project - Emre & Ramel
Design & Functionality of Other Zoo’s Signage Systems

                                Map of Healesville Sanctuary
Taronga Zoo's Signage System Design Project - Emre & Ramel
Analyze Design Brief Requirements
• A consultation with the client to assess their biggest concerns and needs; a thurough
assessment and analysis of the entire grounds of the zoo’s site to establish placements of
signs, animals, lavatories, shops, cafes, etc;

• Research on conditions on which signs can be made and integrated on site, from the
concept of what and how the designs will be, function, and look, to the manufactoring
(which companies that will take the team’s concept to physicality)

• Costs, of the team’s artistic time, and subcontracting (to the manufacturing)

• Health and Safety, for visitors, staff, and animals

• A final consultation with client of all entailed for the job for final approval, and confir-
mation on contracts before production can commence.

• The look and feel of the actual physical postings of signs, the designs, standard,
and non-material that’s conducive to the zoo’s grounds, which includes the health and
safety standards of what ‘goes’, and doesn’t.
Taronga Zoo's Signage System Design Project - Emre & Ramel
Develop Project Schedule
Allocate Budget
Number of Signs
                                                                                                                                                                                                                                                                                                   FACILITIES:
                                                                                                                                                                                                                                                   A Great Day at the Zoo!

                                                                                                                                                                                                                                                                                                   Toilets (6),
                                                                                                                                                                                                                                               –
                                                                                                                                                                                                                                                       9.30am-5.00pm         1.00pm
                                                                                                                                                                                                                                                       Sky Safari            Seal Encounter
                                                                                                                                                                                                                                                       23B, 6X               22P

                                                                                                                                                                                                                                                                                                   Buses (2),
                                                                                                                                                                                                                                                                             1.00pm
                                                                                                                                                                                                                                                       10.30-11.30am
                                                                                                                                                                                                                                                                             Asian Elephant
                                                                                                                                                                                                                                                       KidZoo at             Keeper Talk
                                                                                                                                                                                                                                                       Backyard to Bush      13N
                                                                                                                                                                                                                                                       37V

                                                                                                                                                                                                                                                                                                   Ferries (1),
                                                                                                                                                                                                                                                                             1.30pm
                                                                                                                                                                                                                                                       10.45am               Giraffe Keeper Talk
                                                                                                                                                                                                                                                       Leopard Seal          13F
                                                                                                                                                                                                                                                       Keeper Talk           1.30-2.30pm

                                                                                                                                                                                                                                                                                                   Cafes / Restaurants (2),
                                                                                                                                                                                                                                                       19S                   KidZoo at
                                                                                                                                                                                                                                                                             Backyard to Bush
                                                                                                                                                                                                                                                       11.00am-2.45pm        37V
                                                                                                                                                                                                                                                       Koala Encounter
                                                                                                                                                                                                                                                       33G                   1.45-2.15pm

                                                                                                                                                                                                                                                                                                   Treetops Restaurants (6),
                                                                                                                                                                                                                                                                             Giraffe Encounter
                                                                                                                                                                                                                                                       11.00am               13F
                                                                                                                                                                                                                                                       Seal Show (gates      2.00pm
                                                                                                                                                                                                                                                       close at 11am)        Seal Show (gates

                                                                                                                                                                                                                                                                                                   Animal Encounter Sales (1),
                                                                                                                                                                                                                                                       21P                   close at 2.00pm)
                                                                                                                                                                                                                                                                             21P
                                                                                                                                                                                                                                                       11.30am
                                                                                                                                                                                                                                                       Gorilla Keeper Talk   2.00pm
                                                                                                                                                                                                                                                       21N                   Farm Yarns Show

                                                                                                                                                                                                                                                                                                   Zoo Shops (3),
                                                                                                                                                                                                                                                                             35U
                                                                                                                                                                                                                                                       11.30am               2.15pm
                                                                                                                                                                                                                                                       Backyard Buddies      Big Cats
                                                                                                                                                                                                                                                       36S                   Keeper Talk 9K

                                                                                                                                                                                                                                                                                                   ATM (2),
                                                                                                                                                                                                                                                       11.30am               2.40pm
                                                                                                                                                                                                                                                       Reptile Keeper Talk   Penguin Keeper Talk
                                                                                                                                                                                                                                                       13B                   22S
                                                                                                                                                                                                                                                                             3.00pm

                                                                                                                                                                                                                                                                                                   Telephone (1),
                                                                                                                                                                                                                                                       12.00pm               Spider Keeper
                                                                                                                                                                                                                                                       Reptile Encounter     Talk
                                                                                                                                                                                                                                                       15C                   33X
                                                                                                                                                                                                                                                                             3.00pm

                                                                                                                                                                                                                                                                                                   First Aid (1),
                                                                                                                                                                                                                                                       12.00pm
                                                                                                                                                                                                                                                       QBE Free Flight       QBE Free Flight
                                                                                                                                                                                                                                                       Bird Show 4L          Bird Show
                                                                                                                                                                                                                                                                             4L
                                                                                                                                                                                                                                                       12.30pm               3.30pm

                                                                                                                                                                                                                                                                                                   Information (1),
                                                                                                                                                                                                                                                       Owl Encounter         Koala Keeper Talk
                                                                                                                                                                                                                                                       4L                    18D

                                                                                                                                                                                                                                                   Feature Animals
                                                                                                                                                                                                                                                       African Lion
                                                                                                                                                                                                                                                       10K
                                                                                                                                                                                                                                                                             Pygmy
                                                                                                                                                                                                                                                                             Hippopotamus
                                                                                                                                                                                                                                                                                                   Wheel Chair (3),
                                                                                                                                                                                                                                                                                                   Parents Room (3),
                                                                                                                                                                                                                                                                             10I, 6H
                                                                                                                                                                                                                                                       Asian Elephant
                                                                                                                                                                                                                                                       13N                   Platypus
                                                                                                                                                                                                                                                                             33I
                                                                                                                                                                                                                                                       Australian birds

                                                                                                                                                                                                                                                                                                   Lifts (3),
                                                                                                                                                                                                                                                       31M
                                                                                                                                                                                                                                                                             Red Panda
                                                                                                                                                                                                                                                       Bats                  5F, 14T
                                                                                                                                                                                                                                                       31I, 15R
                                                                                                                                                                                                                                                                             Reptiles & Frogs

                                                                                                                                                                                                                                                                                                   Sky Safari Terminal (2),
                                                                                                                                                                                                                                                       Binturong             13B
                                                                                                                                                                                                                                                       8R
                                                                                                                                                                                                                                                                             Spider Monkey
                                                                                                                                                                                                                                                       Bongo                 31K

                                                                                                                                                                                                                                                                                                   Concert Lawns (1),
                                                                                                                                                                                                                                                       8E
                                                                                                                                                                                                                                                                             Snow Leopard
                                                                                                                                                                                                                                                       Chimpanzee            8I
                                                                                                                                                                                                                                                       18G

                                                                                                                                                                                                                                                                                                   Scenic Spot (8),
                                                                                                                                                                                                                                                                             Tiger
                                                                                                                                                                                                                                                       Crocodile
                                                                                                                                                                                                                                                                             9J
                                                                                                                                                                                                                                                       25N, 15C

                                                                                                                                                                                                                                                       Fennec Fox            Tree Kangaroo

                                                                                                                                                                                                                                                                                                   Picnic Area (4),
                                                                                                                                                                                                                                                       6J                    33M

                                                                                                                                                                                                                                                       Giraffe               Wombat
                                                                                                                                                                                                                                                       12G                   33H
Facilities                                                                                                          Key                                        Zoo Sponsors

                                                                                                                                                                                                                                                                                                   Under Water Viewing (2),
                                                                                                                                                                                                                                                       Gorilla               Wombat
                                                                                                                                                                                                                                                       20N                   Burrow
      Bus                       Zoo Shop        Toilets                            Concert Lawns                             Best vantage point                 The Zoo’s work is supported by the foresight and generosity of our sponsors.
      31A, 8Y                   23A, 16P, 23U   20B, 34M, 32U,                     31S                                                                                                                                                                                       36X
                                                16P, 14M, 23U                                                                Heritage Item                                                                                                             Kangaroo

                                                                                                                                                                                                                                                                                                   No Smoking, (15)
      Ferry                    ATM                                               Scenic Spot                                                                  Principal Partners:                                                                    34N
      8Z                                                                                                                                                                                                                                                                     Zebra
                                23A             Unisex Wheel-chair Toilet          5K, 13F, 14D, 22I,                        No smoking in
                                                34M, 14M, 32U                      28H, 31S, 31O, 33X                                                                                                                                                                        9G
      Café/Restaurant                                                                                                        Zoo grounds                                                                                                              Leopard Seal
      Taronga Food Market 14M   Telephone                                                                                                                                                                                                              19S
                                                Parents’ Room                      Picnic Area                                                                                                                                                                               Platypus Pools
      Food Kiosk 22A            8Z                                                                                           Stairs inaccessible to strollers

                                                                                                                                                                                                                                                                                                   Stairs Inaccessable
                                                13L, 32U, 16P                      33Q, 31S, 6R, 2F
                                                                                                                             & wheelchairs                                                                                                             Meerkat              & Wollomi Pine
      Treetops Restaurant &     First Aid      Lift
      Café 31Q                                                                     Underwater Viewing                                                                                                                                                 5H                    29K
                                37K             16S, 17Q , 14L                     24U, 21S                                  Undercover Path
      Animal Encounter Sales    Information                                                                                                                                                                                                                                  Rainforest Aviary
      19E                                       Sky Safari Terminal                                                                                                                                                                                   Otter

                                                                                                                                                                                                                                                                                                   to Strollers (11).
                                19E             Top 23B, Bottom 6X          For function and event bookings visit www.tarongacentre.com.au                                                                                                             11S                   24G

                     Facilities ( 92 )                                                 Heritage Items ( 9 )                                                                                  Undercover Paths ( 4 )

                                Ideal Vantage Points ( 48 )                                                                                                      Featured Animals ( 28 )
Concepts for Designs of Signs

                            Laughing Kookaburra
                            Dacelo Novaeguineae

        Country of Origin   Eastern Australia

             Description    The Laughing Kookaburra is a stocky bird of about 45 cm (18 in) in
                            length, with a large head, a prominent brown eye, and a very large
                            bill. The sexes are very similar, although the female averages larger
                            and has less blue to the rump than the male. They have a white or
                            cream-colored body and head with a dark brown stripe through each
                            eye and more faintly over the top of the head. The wings and back are
                            brown with sky blue spots on the shoulders. The tail is rusty reddish-
                            orange with dark brown bars and white tips on the feathers. The
                            heavy bill is black on top and bone colored on the bottom.

                 Feeding    Kookaburras are carnivorous. They will eat lizards, snakes, insects,
                            mice, other small birds, and raw meat. The most social birds will
                            accept handouts from humans and will take raw or cooked meat
                            (even if at high temperature) from on or near open-air barbecues left
                            unattended. It is generally not advised to feed the birds too regularly
                            as meat alone does not include calcium and other nutrients essential
                            to the bird. Remainders of mince on the bird's beak can fester and
                            cause problems for the bird.

                 Habitat    Kookaburras occupy woodland territories (including forests) in loose
                            family groups, and their laughter serves the same purpose as a great
                            many other bird calls—to demarcate territorial borders. Most species
                            of Kookaburra tend to live in family units, with offspring helping the
                            parents hunt and care for the next generation of offspring.

      Signage for Animal Enclosures
Concepts for Designs of Signs

        Navigation Sign
Concepts for Designs of Signs

 Toilets, Cafe, Souvenir Store, Exit Signs
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