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Bringing Channel Together
REACH SOUTH INDIA
TECHNOLOGY NEWS MAGAZINE
Andhra Pradesh l Telangana l Tamilnadu l Pondicherry l Karnataka l Kerala
Vol-15 Issue-02, Krishna, September - 2020, Pages-16, `40/-
BECAUSE IT’S NOT JUST VIDEO.
IT’S INSIGHT.
Surveillance solutions from edge to core
Authorised Partners : Telangana : PL Computers, : 9246352400 | Andhra Pradesh : PL Computers, : 9871987066 • Emerald, : 7702191204 • Krishna Computer Peripherals, : 9246476588 • Shweta Computer Park,
: 9848127866 • Vishal Electronics, : 9494417648 | Bengaluru : Gadget IT Solutions, : 080-41249119 / 08 • Lead Tech IT World, : 9341216331 • Mach Computers, : 9845183575 | Chennai : ICom Systems Pvt. Ltd.,
: 9840753857 • Hi-Focus Electronics India Pvt. Ltd., : 9500087331 • Supreme Computers India Pvt. Ltd., : 9840083388 • Pelikan Office Automation P. Ltd., : 09840095577 • Vajawat Computers,
: 8610378019 • Metro Enterprises, : 9841316448 | Coimbatore : Navkar Infotech Private Ltd., : 9894717316 | Kerala : A.J. Distributors, : 9496281396 • Digital World, : 9847017020 • Forerun Computers,
: 9544800281 Yobel Systems, : 9142444405
NEWS IN FOCUS
Birlasoft To Drive Cloud-Led Digital Transformation Ingram Micro
for customers in Collaboration with Microsoft signs distribution
agreement with
Birlasoft Ltd., part of the USD 2.4 billion diver- the full power of digital by combining enterprise
sified, The CK Birla Group, announced a Global applications with the most
cybersecurity
Strategic Cloud Alliance with Microsoft to help modern platforms, software
its clients to accelerate their digital journey. With and digitalization processes.
provider
this collaboration, Birlasoft is strategically posi- Through this cloud alliance
tioned to support its enterprise clients with their with Microsoft, our customers
cloud transformation needs, right from infra- can expect an even broader
structure to business applications.
Birlasoft has plans to scale its current Microsoft
cloud business to $100M. Building on the cur-
range of solutions, delivered at a continually
faster pace, which will accelerate the execution
of their digital transformation strategies.“
InstaSafe
rent collaboration, Birlasoft will focus on deliv- Gavriella Schuster, Corporate Vice President, Ingram Micro has announced the addition of
ering end-to-end services on Microsoft Azure, One Commercial Partner at Microsoft Corp. said, cybersecurity provider InstaSafe to its Cloud
Microsoft 365, and Microsoft Dynamics 365, to “This collaboration combines portfolio in India. InstaSafe was named as one of
its clients. Together with Microsoft, Birlasoft will Birlasoft’s industry expertise the runners-up of the India edition of the Comet
create innovative industry solutions and enable with the power of the Micro- Competition con-
customers in focus industries to adopt Microsoft soft cloud platform. Together ducted by Ingram
cloud technologies and services. we will help our customers Micro Cloud in
Dharmender Kapoor, CEO and MD, Birlasoft accelerate their digital transfor- 2019.
.”Birlasoft empowers our customers to harness mation with new and innovative solutions across Recognized by
industries.“ Gartner as a
zero-trust ven-
Tata Group poised to take on RIL, Amazon; you could dor, InstaSafe
helps organiza-
soon order ‘everything’ using Tata super app tions provide
distributed teams with secure access to critical
The Tata Group is reportedly poised to unveil pany of the $113-billion group said, “It will be a applications by replacing existing, obsolete hard-
a “super app” by December or early next year, super app, a lot of apps in apps and so on. We ware-based solutions with a highly scalable, cloud
which will put the conglomer- have a very big opportunity.” security solution. InstaSafe empowers organiza-
ate in competition with rivals The development assumes significance following tions in their digital transformation journey by
Amazon and Reliance Indus- Asia’s richest man Mukesh Ambani-controlled simplifying network security and enabling users
tries (RIL) in India—the world’s RIL raised $20 billion from private-equity firms to securely access enterprise applications.
fastest growing e-commerce and leading technology behemoths Facebook Commenting on the partnership, Jyotil Mankad,
market. and Google in an attempt to expand its digital Director & Head of Cloud business at Ingram
The super app will provide services arm Jio’s base. Worth mentioning here Micro India said, “With security becoming a
food and grocery ordering, fashion and lifestyle, is that as per a Goldman Sachs May report, the strategic priority for organizations, partners and
consumer durables, insurance and financial ser- online retail will account for 2.5% of India’s gross customers are constantly looking for ways to
vices, healthcare and bill payments. N Chandrase- domestic product (GDP) by 2030, growing 15 keep their data and systems protected. InstaSa-
karan, Chairman of Tata Sons—the holding com- times and touching $300 billion. fe’s range of Zero Trust Network access solutions
helps bridge this gap and we are excited to offer
Acer ranks No. 1 in PC desktop
their innovative Security-as-a-Service solutions to
our network of partners. “
Sandip Kumar Panda, CEO and co-founder at
category in H1 2020 InstaSafe Technologies said “With the grow-
ing trend of cyber-attacks and the new normal
of WFH situa-
Acer, one of the world’s leading PC makers have Commenting on the achievement, Sudhir Goel, tions, our cus-
successfully led the spot of “No.1 Desktop cat- Chief Business Officer, Acer India said, “We are tomers are eager
egory” in India in the overall proud to attain the No.1 position in the overall to adopt a sim-
commercial and consumer desktop category. Over the last couple of quar- ple but efficient
desktop category for H1 2020 ters, Acer has recorded a substantial growth in security solution
with a market share of 23% the desktop market in India. Our strong foot- for safeguarding
as per IDC Q2 tracker 2020. holds in various sectors like BFSI, government, their infrastruc-
Acer also ended the Q2 quar- education, small businesses, and corporates have ture 24×7, while
ter with an overall PC desktop market share of helped us achieve the top position. With the managing the
26.67% to confirm their dominance in this space. business transformation to adapt the new nor- application deliv-
Acer gained the top spot in the commercial desk- mal, the company has done remarkably well with ery to users seamlessly and securely. InstaSafe’s
top category for Q2 with a huge market share smart thinking and new marketing strategies that award-winning solution alongside Ingram Micro’s
of 33.93% and H1 2020 with a market share of helped us to lead this segment and will continue reach and ability to work with and deliver ser-
30.04%. Along with sizeable wins from the edu- to delight our customers towards strengthening vices to a wide range of channel partners is a
cation segment, Small offices, Small businesses, market leadership.” powerful combination. With this partnership,
BFSI, ITeS, and large private corporates are also To stay ahead of the competition, Acer’s aggres- we look forward to empowering the large chan-
driving the demand. Acer India observed signifi- sive product positioning clubbed with strive nel network of Ingram Micro to adopt Zero Trust
cant traction in the last few months due to edu- to meet the rising demand for WFH, LFH, and Network Access Security as a Service (SaaS) solu-
cation and work style transformation that helped Small-Medium Businesses, the company will con- tion for their customers and helping them grow
us maintain a stronghold in the overall desktop tinue to lead the product category in the coming exponentially in the evolving multi-cloud infra-
category. quarters. structure for the organization.”
CELL IT, VOL-15, ISSUE - 02 2 KRISHNA, September -2020
CELL IT, VOL-15, ISSUE - 02 3 KRISHNA, September -2020
Relatively shorter payment timeframe for AGR dues can EDITORIAL
have a longstanding impact on the industry structure EDITOR: Dinesh Shyam Sukha
The SC has pronounced its judgment on the AGR basis. The telecom operators pay a revenue CO-ORDINATOR : Siddhi
case on September 01, 2020 and allowed a 10-year share to the DoT in the form of license fee and PRODUCTION & OPERATION: Ramayya
payment term (as against 20 year proposed by spectrum usage charges which are linked to POSTAGE & PACKING: L.N.Rao
DoT) with 10% upfront payment for repayment the AGR. The SC ruling mandated the operators ADVERTISING SALES: V.K.Gupta
of the AGR dues to include some components of revenues like DESIGN : Dikshit
amounting to dividend income, rental income, forex gains, etc CREATIVE DESIGNER: MKVS
around Rs. 90,000 while computing AGR on a retrospective basis, ACCOUNTS: Murthy
crore for the three which along with interest and penalties on the
MAGAZINE CUSTOMER SERVICE:info@cellit.co.in
telcos. As per ICRA same translated into sizeable dues for the telcos,
Ads: press@cellit.co.in
note, this relatively amounting to Rs. 1.19 lakh crore for Bharti Airtel
contact@cellit.co.in, 9246402144
shorter payment Limited (BAL), Vodafone Idea Limited (VIL) and
timeframe exerts Tata Group (Tata) combined. Of this, these telcos
NOTE:
additional pressure have already paid Rs. 30,000 crore till date and All products, brands, service names
on the cash flows the balance amount remains payable. mentioned may be trademarks of their
and necessitates The telecom industry, after witnessing a turbulent respective owners
sizeable ARPU increase and can have an impact phase with intense competition and pricing
on the industry structure. pressures, was on a path to recovery. The telecom
Explaining this further, Ankit Jain, Assistant Vice operators announced substantial tariff hikes in 4.6 lakh crore as on March 31, 2021 owing to
President, Corporate Ratings, ICRA, says, “The December 2019, which along with moderation addition of AGR dues.
proposed payment pattern adds to the burden in capex intensity and deleveraging initiatives Concludes Ms. Anupama Arora, Vice President
of the industry which was already saddled with pointed towards greenshoots of recovery in the and Sector Head, Corporate Ratings, ICRA,
elevated debt levels. This will also exert pressure sector that was expected to result in expansion “The government had earlier allowed deferral
on the cash-flows and leaves limited room for in cash flow generation. The tariff hikes have led of the spectrum auction instalments for FY2021
network capex and expansion, especially for to restoration of pricing power to the telcos and and FY2022.However, this 10-year payment for
the relatively weaker player. Assuming these aided improvement in the operating metrics of the AGR dues dampens the relief on auction
payment terms are implemented on the balance the industry with growth in revenues and profit payments to some extent and is likely to weigh
amount to be paid, the telcos will have to shell margins. heavily on the balance sheet of the weaker
out an amount of Rs. 9,000 crore by March 31, The industry has been saddled with elevated debt telecom operator, especially when the two-year
2021 as upfront payment, followed by 10-annual levels amid consistently high capex requirements. moratorium gets over and auction payments start
instalments of around Rs. 12,000 crore at 8% rate As per ICRA estimates, the debt as on March 31, in FY2023. The annual instalments for the auction
of interest starting February 2022 till February 2019 stood at Rs. 5.0 lakh crore, which witnessed payments are to the tune of Rs. 32,000 crore for
2031.” a decline to Rs. 4.4 lakh crore as on March the industry starting FY2023, which along with
In October 2019, the honorable Supreme Court 31, 2020 following the series of deleveraging Rs. 12,000 crore annual instalment for the AGR
(SC) of India had pronounced its judgment measures undertook by private operators during dues starting February 2022 will necessitate
pertaining to the definition of adjusted gross FY2020. Moreover, despite the improvement substantial increase in the ARPUs to more than Rs.
revenue (AGR) and inclusion of some non-core in cash flow and moderation in capex intensity, 350 and has the potential to have a longstanding
revenues in AGR calculations from retrospective the debt is further expected to increase to Rs. impact on the industry structure.”
Krea University establishes Atal Incubation Centre ‘Catalyst’ in Jaipur
Krea University has set up an Atal Incubation of the formal economy, nurture greater inclusion partnerships with educational and research
Centre (AIC), Catalyst, under the aegis of the Atal and growth in rural areas. institutes, corporates, startup ecosystem players,
Innovation Mission (AIM), which is a flagship The Catalyst AIC focuses on solutions that and investors.
initiative of NITI Aayog. Established as a Section seek to strengthen access to digital financial Dr Sunder Ramaswamy, Vice Chancellor of Krea
8 entity, Catalyst AIC seeks services, improve supply chain management, University shared, “The Catalyst AIC reflects Krea’s
to accelerate innovative, skill development and workforce management, ethos to nurture an inclusive ecosystem built
disruptive and inclusive tech among others. It is unique in its value proposition on exchange of knowledge, ideas, insights and
solutions for the last mile. as it provides startups with real-world test meaningful collaborations. It also strengthens our
Over a five- year period, the environments to rapidly test, iterate and deploy vision to interweave high quality research with
program will work towards their solutions and integrate data-driven insights impactful solutions on the ground”.
building a robust support on their consumer segments to improve product “While urban India has seen rapid digitisation of
system for entrepreneurs working to enhance design and delivery. processes and systems across all domains through
livelihood opportunities for underserved segments Located in Jaipur, the Catalyst AIC offers a startups, India’s last mile communities have been
in rural India, with a focus on rural artisans. dedicated incubation space of approx. 10,000 left largely unserved. With Catalyst AIC, we aim to
Home to a 200 million-plus strong artisan sq. ft. to incubatees. As part of the incubation provide a holistic support ecosystem for inclusive
community, India’s handicrafts and handloom program, selected incubatees will receive support tech startups, building solutions for the last mile.
sector is deeply linked with its cultural heritage and in identifying target customer segments, piloting We believe that with the right support systems
is a crucial pillar to provide sustainable livelihood solutions, access to domain experts and fine-tuning in place, India has the capability and capacity
opportunities in rural areas. With the exception of a business models, drawing on Krea University’s to produce the next high performance business
few supply chains, the sector is largely unorganised, thought leadership and research centre LEAD at model, exclusively serving these vastly untapped,
and artisans have poor access to formal capital, Krea University’s deep expertise in field-based underserved communities.”, said Deepanshu
weak exposure to new technologies, and markets. research. Drawing on a broad spectrum of partners Khandelwal, CEO of Catalyst AIC. He has previously
Inclusive tech applications, combined with relevant from the IFMR-Krea ecosystem, the Catalyst AIC worked with EY in the form of a consultant to state
livelihood initiatives, can bring artisans into the fold incubation program will also facilitate relevant governments on their startup policies.
CELL IT, VOL-15, ISSUE - 02 4 KRISHNA, September -2020
EDITED, PRINTED, PUBLISHED AND OWNED BY DINESH SHYAM SUKHA. PRINTED AT PRINT ZONE, 26/20/18, SWAMY STREET, GANDHI NAGAR, VIJAYAWADA - 520 003, KRISHNA, ANDHRA
PRADESH. PUBLISHED AT CELL IT DIGITAL MEDIA, 54-20/3-11, PLOT NO. 3, GURUNANAK COLONY, VIJAYAWADA- 520 008, KRISHNA, ANDHRA PRADESH. EDITOR: DINESH SHYAM SUKHA.
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CELL IT, VOL-15, ISSUE - 02 5 KRISHNA, September -2020
NEWS IN FOCUS
CORSAIR Appoints WPG as National into the gaming market and help us offer top
of the line gaming solutions to our customers.
Distributor in India
CORSAIR®, a world leader in high-performance strong distribution network,
We believe this association will go a long way in
enhancing Corsair’s presence
and addressing the specific
gaming peripherals and enthusiast components, deep understanding of local needs of the gaming market in
announces the appointment of WPG C&C Com- consumers’ demands & market India.”
puters and Peripherals as their National Distri- trends, we are well positioned Headquartered in Taipei, Tai-
bution partner in India. The agreement involves to meet the current and future wan, WPG Holdings operates
the distribution of Corsair’s highly innovative needs of customers. We look through four leading distribu-
portfolio comprising components (cases, power forward to further expanding tors of semiconductor components – WPI group,
supplies, coolers, etc) and peripherals (headsets, our reach as well as reputation in the region.” SAC group, AIT Group, and Yosun Group. It serves
keyboard, mice, mouse mats etc). Rajeev Bajpai, President at WPG C&C Comput- as a franchise partner for near 250 worldwide
“We are very pleased to align ourselves with a ers and Peripherals said, “We are excited to col- suppliers. With 5,000+ staff in over 130 sales
passionate partner like WPG,” said M.A.Mannan, laborate with Corsair, a world leader in enthusi- offices around the world (about 80 in Asia-Pacific
Country Manager, SAARC at CORSAIR “This move ast-grade PC components and peripherals. This region), WPG Holdings achieved US$17.07 billion
reflects our endeavour to provide greater cus- tie-up will serve as a getaway for us to venture revenue (unaudited) in 2019.
tomer convenience in Indian Market.With WPG’s
OPPO’s Commitment to Atma Nirbhar India It was the support of the government of India and
the various states, that helped OPPO serve their
The outbreak of COVID-19 and government-man- and recognizes that innovation and entrepre- customers better. The brand set up a Greenfield
dated social distancing norms has impacted neurship are crucial for the future growth of the Electronic Manufacturing Cluster (EMC) in Greater
various sectors. Business sustenance became a economy. Noida to manufacture electronics and accessories
challenge, and it OPPO has been continuously working to locally. This was possible through the support of
led many organiza- strengthen its commitment to “Make in India” the Department of IT and Electronics of the Uttar
tions to fast track and has made an ongoing investment of 2,200 Pradesh government and approval in principle by
their digitalization journey since most of their crores in the Greater Noida manufacturing facil- the Ministry of Electronics and Information Tech-
task force has been working remotely. While a ity, which has not only helped them produce nology. OPPO also partnered with the Telangana
smooth conversion might be difficult in the short close to 50 million smartphones annually but also government to encourage and co-develop inno-
run, but as we progress, industries like telecom, provided employment opportunities for the local vative solutions that will transform the smart-
manufacturing, electronics, etc. can witness a community. phone industry across the country.
huge transformation due to this. The collective The brand also understands that it is important to Businesses and the Government need to and are
effort of all stakeholders like the organizations, engage with the local community at both stages– working together at all levels to promote literacy,
the government of India, industry bodies, and the manufacturing and innovating. OPPO India skilling, and thus, in turn, employment. India is
consumer will play an important role in business opened its R&D centre in Hyderabad in October rich in talent and some multiple skilled artisans
sustenance at this time. 2018 and is focused on gaining deeper insights and individuals need the right platform to show-
Brands can be defined as Indian if they are oper- about Indian consumers and market thereby case their innovation. Brands like OPPO with
ating, manufacturing, and employing within the building India centric innovations and custom- global operations help expose these talented
country and for its citizens. It is time for them ized product offerings – affordable 5G devices, individuals to world–class, cutting edge tech-
to strengthen their commitment to India. OPPO India Local solutions, Camera Innovations, Fasted nology and bring in a chance to be mentored by
India, understand the need of the hour and being Android OS Upgrade. This R&D Centre has helped experts from around the world.
a global brand brings in the expertise required to the brand tap vast Indian R&D skillsets and exper- We, as a country need to believe that together
help in the movement to becoming Atma Nirbhar. tise thereby supporting it to respond promptly to we can. It is the unified and collaborative efforts
Operating in India –its focus market, OPPO India growing consumer aspiration in overseas mar- of the individual, the brand, and the government
is committed to the development of the country kets. that will make India ‘Atma Nirbhar’.
RELIANCE RETAIL TO ACQUIRE RETAIL & WHOLESALE BUSINESS AND
THE LOGISTICS & WAREHOUSING BUSINESS OF THE FUTURE GROUP
Reliance Retail Ventures Limited (RRVL), subsid- into Future Enterprises Limited (FEL). As a part of are pleased to provide a home to the renowned
iary of Reliance Industries Limited, announced the same Scheme: formats and brands of Future Group as well as
that it is acquir- (i) the Retail & Wholesale Undertaking is being preserve its business ecosystem, which have
ing the Retail & transferred to Reliance Retail and Fashion Life- played an important role in the evolution of
Wholesale Business style Limited (RRFLL), a wholly-owned subsidiary modern retail in India. We hope to continue the
and the Logistics of RRVL; growth momentum of the retail industry with our
& Warehousing (ii) the Logistics & Warehousing Undertaking is unique model of active collaboration with small
Business from the being transferred to RRVL; and merchants and kiranas as well as large consumer
Future Group as (iii) RRFLL also proposes to invest: brands. We are committed to continue providing
going concerns on (a) INR 1,200 crore in the preferential issue of value to our consumers across the country.”
a slump sale basis equity shares of FEL to acquire 6.09 % of post- The acquisition of the retail, wholesale and
for lumpsum aggre- merger equity; and supply chain business of the Future Group com-
gate consideration of INR 24,713 crore, subject to (b) INR 400 crore in a preferential issue of equity plements and makes a strong strategic fit into
adjustments as set-out in the composite scheme warrants which, upon conversion and payment of Reliance’s retail business. This will help Reliance
of arrangement (Scheme). balance 75% of the issue price, will result in RRFLL retail to accelerate providing support to millions
The above acquisition is being done as part of the acquiring further 7.05% of FEL. of small merchants in increasing their competi-
Scheme in which Future Group is merging certain Ms. Isha Ambani, Director, Reliance Retail Ven- tiveness and enhance their income during these
companies carrying on the aforesaid businesses tures Limited, said: “With this transaction, we challenging times.
CELL IT, VOL-15, ISSUE - 02 6 KRISHNA, September -2020
ASUS Graphics Card TUF 3-GTX1660S-O6G-GAMING
IP5X Dust Resistance Auto−Extreme Technology GPU Tweak II
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lifespan for improved reliability premium quality and the best reliability instant gameplay streaming
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For Sales Enquiries : veena_kabre@asus.com
For feedback, email reachus@asus.com or info_india@asus.com
CELL IT, VOL-15, ISSUE - 02 7 KRISHNA, September -2020
HARDWARE & TECHNOLOGY
SPECIAL NEWS
Intel Launches World’s Best Processor for MediaTek Conduct
Thin-and-Light Laptops World’s First Public Test
Intel unleashed a new era of laptop performance
with the launch of its next-generation mobile PC
capabilities for real-world productivity, collabora-
tion, creation, gaming and entertainment across
of 5G Satellite IoT Data
processors and Windows and ChromeOS-based laptops. Connection with Inmarsat
the evolution of Leveraging Intel’s new SuperFin process tech-
its broad eco- nology, 11th Gen Intel Core processors optimize MediaTek is pushing the boundaries of advanced
system partner- power efficiency with leading performance and IoT 5G satellite communications with a suc-
ships that are responsiveness while running at significantly cessful field trial that transfers data through
propelling the higher frequencies versus prior generations. Inmarsat’s Alphasat
mobile PC industry forward. New 11th Gen Intel More than 150 designs based on 11th Gen Intel L-band satellite, in
Core processors with Intel Iris Xe graphics (code- Core processors are expected from partners Geostationary Orbit
named “Tiger Lake”) are the world’s best proces- including Acer, Asus, Dell, Dynabook, HP, Lenovo, (GEO) 35,000 kilo-
sors for thin-and-light laptops with unmatched LG, MSI, Razer, Samsung and others. meters above the
equator.
Qualcomm’s Breakthrough Adaptive Active The results
MediaTek and Inmarsat’s IoT field test will be
of
Noise Canceling Technology contributed to the 3rd Generation Partnership
Project (3GPP)’s Rel-17 standardization work on
Qualcomm Technologies International, Ltd., a sumer demand for active noise cancellation has Non-Terrestrial Network (NTN), which is part of
subsidiary of Qualcomm Incorporated, launched increased year on year and it is now the fourth its overarching initiative to establish 5G stan-
Qualcomm® Adaptive most wanted feature for earbuds. This makes dards toward new use cases and services.
Active Noise Cancellation it a key differentiator for manufacturers,” said The new 5G satellite NB-IoT technology estab-
(ANC) a new technology James Chapman, vice president and general lished a bi-directional link from MediaTek’s sat-
designed to deliver an manager, Voice, Music & Wearables, Qualcomm ellite-enabled standard NB-IoT device to a com-
improved user experience Technologies, International, Ltd. “However, it can mercial GEO satellite, breaking new ground for
for earbuds with integrated sometimes be difficult for OEMs to deliver con- a truly global IoT coverage. The successful test
ANC. Qualcomm Adaptive sistent ANC performance because earbuds will builds the foundation for hybrid satellite and
ANC is designed to enhance user comfort and not always have the same fit or be placed in the cellular networks to enable new ubiquitous 5G
provide consistent sound quality for true wire- ear in the same way, and both how and where a IoT services at a global scale.
less earbuds by adapting its performance to meet consumer uses these devices can vary greatly. We
variations in how an earbud fits in a user’s ear,
and adapt in real-time to changes in fit as the ear-
have designed our Qualcomm Adaptive ANC to
help customers deliver consistent performance Western Digital
buds are in use.
“Our 2020 State of Play report found that con-
levels and great sound for the largest possible
number of consumers.”
Launches New WD
Purple Ultra Endurance
World’s Fastest Discrete Graphics Memory From Micron microSD Card
Powers NVIDIA’s Breakthrough Gaming Speeds The increasing demand for Artificial Intel-
Micron Technology, Inc., announced the world’s processing units (GPUs), which are tailored to ligence-enabled video cameras and higher
fastest discrete graphics memory solution, support the fast speeds that immersive, high- 4K and beyond video resolutions are driving
GDDR6X, the performance gaming applications demand. the increased need
first to power Micron’s GDDR6X serves as a powerful enabler of for on-camera stor-
s y s t e m NVIDIA GeForce RTX 3090 and GeForce RTX 3080 age. Western Digital
bandwidth graphics cards’ performance. Building on its most Corp. a leading data
up to one recent collaboration with NVIDIA for the GeForce infrastructure com-
terabyte per RTX graphics card (enabled by GDDR6), Micron pany, today addressed
second (TB/s). Working with visual computing transforms the memory/GPU interface with head-on the need to
technology leader NVIDIA, Micron debuted GDDR6X, accelerating performance on complex optimize storage for video and AI analytics
GDDR6X in the new NVIDIA® GeForce graphics workloads across next-generation at the network edge, by introducing the WD
RTX™ 3090 and GeForce RTX 3080 graphics gaming applications. Purple™ SC QD101 Ultra Endurance microSD™
card designed specifically for equipment mak-
ASUS Republic of Gamers Announces Swift 360Hz PG259QNR ers, resellers and installers in the mainstream
security camera market.
ASUSRepublic Kit.PG259QNR will be available in Q4 2020, while The WD Purple SC QD101 microSD card fea-
of Gamers (ROG) ROG Swift 360 Hz PG259QN — a similar model tures Western Digital’s advanced 96-layer 3D
announced ROG without the Reflex Latency Analyzer and the ROG NAND technology. It delivers a cost-effective
Swift 360Hz Desk Mount Kit — will be available this month. combination of ultra-endurance, high-perfor-
PG259QNR, the The astounding 360 Hz refresh rate offered mance storage, and a wide capacity range of
world’s fastest by PG259QNR delivers up to 50% more frames up to 512GB* (available in capacities of 32GB,
esports gaming per second than 240 Hz gaming monitors, 64GB, 128GB, 256GB, and 512GB) for the grow-
monitor with giving gamers an edge over the competition. ing security video market. This microSD card
refresh rates The 24.5-inch FHD (1920 x 1080) display features is ideal for backup/failover on-camera storage
of up to 360 Fast IPS panel technology for a superfast 1 ms and continuous recording. With the help of the
Hz.This 24-inch monitor features Fast IPS panel gray-to-gray (GTG) response time, thanks to card health monitor in compatible cameras, it
technology, as well as built-in NVIDIA® G-SYNC® liquid crystal elements in the display that turn provides them with the ability to gauge the
and Reflex Latency Analyzer technologies. on and off up to four times faster than those in remaining endurance and preemptively service
PG259QNR also includes the ROG Desk Mount conventional IPS panels. the card if needed.
CELL IT, VOL-15, ISSUE - 02 8 KRISHNA, September -2020
MOBILITY
OPPO F17 Pro to Debut with AI-powered Fitbit Debuts Sense, Its Most
photography with 6 Cameras Advanced Health Smartwatch
Fitbit announced Fitbit SenseTM, the company’s
OPPO, a global premium smart device brand is all photography. most advanced health smart-
set to introduce yet another photography marvel The F17 Pro packs a camera powerhouse that’s watch, bringing innovative
with the OPPO F17 Pro in designed to capture pictures at par with that sensor and software technol-
the Indian market. of professional pictures. The smartphone is ogy with the world’s first elec-
Keeping up with the leg- designed to offer a powerful combination of AI trodermal activity (EDA) sen-
acy of the slim form fac- cameras including a 48MP wide-angle quad-cam- sor on a smartwatch to help
tor, OPPO F17 Pro comes era setup on the rear, and Front Dual Depth cam- manage stress, along with
with a 7.48mm ultra-thin eras in the front that together offers better clarity advanced heart rate tracking technology, new
design making it the and quality to pictures. ECG app, and an on-wrist skin temperature sen-
sleekest design of 2020. The Dual Lens Bokeh leverages both the second sor, all powered by 6+ days of battery life. Paired
Built to deliver AI-pow- 2MP depth camera and the 16MP main camera with a free six-month trial of Fitbit PremiumTM,
ered photography, the paired with software level image processing to it can help you track key trends in your health
OPPO F17 Pro will come equipped with a suite of create a more accurate and precise bokeh effect. and wellbeing, like heart rate variability (HRV),
6 AI portrait cameras and video stabilization fea- Moreover, the feature helps add more bokeh breathing rate, and SpO2 with the new Health
tures to further elevate the experience in portrait effects to photos with multiple people in the Metrics dashboard.
frame. Fitbit is also introducing Fitbit Versa 3TM , with
exciting new health, fitness, and convenience fea-
VIVO Unveils Y20 with 18W FlashCharge, 5000mAh Battery tures, including GPS and the addition of Google
Assistant.
vivo, the innovative global smartphone brand The vivo Y20 comes with a 6.51-inch Halo iView
has, announced the latest
addition in the power-
display which features an elongated aspect ratio
of 20:9 and HD+ (1600 x 720) resolution. The
The new Dell XPS 17 makes
ful Y-series portfolio- Y20
series. The first device to
device also has impressive side-mounted finger-
print scanner which unlocks the phone in just
its debut in India
launch in this Y20 series is 0.22s. The XPS 17 features the latest 10th Gen Intel®
the Y20 and will be avail- The smartphone packs a massive 5,000mAh bat- Core™i7 processors
able for purchase on all tery with 18W FlashCharge technology that lasts and up to NVIDIA
partner retail stores, vivo upto 16 hours of online HD movie streaming and GeForce GTXTM
India E-store, and other 11 hours of resource-intensive games. The Super graphics. Its virtually
major ecommerce websites AI Triple camera setup provides enhanced picture borderless, 4-sided
starting August 28, 2020. capabilities with 13MP main camera, 2MP Bokeh InfinityEdge display
Priced at INR 12,990 for the 4GB+64GB variant camera and a Macro camera. At the front, the makes it smaller than 48% of 15-inch laptops
in two gorgeous colors- Obsidian Black and Dawn smartphone features 8MP camera for perfect sel- available, putting the XPS 17 into a class of its
White. fie experience. own. Under the hood lies a unique thermal design
equipped with GORE™ Thermal Insulation for
Xiaomi Unveils Redmi 9 Budget Smartphone in India increased fan airflow to fuel demanding projects.
The XPS 17, made from two pieces of machined
Xiaomi India, has launched Redmi 9 in India. The ally, which is a testimony to the trust that our con- aluminium, is lightweight, yet strong, and durable
new smartphone sumers have shown in us. With Redmi 9 we want for users on the move. 100% of the XPS enclosure
brings high value at to build upon the legacy of the number series.“ is made through CNC (computer numerical con-
an affordable price “There has been a significant increase in the trol) machining process and Corning® Gorilla®
point in line with usage of smartphones for work, media consump- Glass 6 is bonded to the aluminium to make it
Redmi’s mission of tion, as well as education across all segments. damage-resistant, durable, and elegant.
bringing innovation With Redmi 9, we are bringing a minimum of The XPS 17 is badged with Creator Edition on
for everyone. 4GB RAM and 64GB of storage to cater to the Dell.com to support hobbyists and creative
Sneha Tainwala, increasing requirement of high performance at an enthusiasts. The optional 4K Ultra HD+ (3840
Redmi India Lead, affordable price. By amalgamating superior per- x 2400) resolution provides pinpoint accuracy,
said, “With each formance with premium design, we hope to re-in- precise detail, and sharp images and immersive
Redmi device, we are moving closer to making vent the experience an entry level smartphone viewing experience. The Eyesafe® display tech-
sure technology is available for everyone. Redmi can provide to the users.” nology helps reduce harmful blue light while
8 series has shipped nearly 25 million units glob- maintaining vivid colors.
Samsung Launches Galaxy Tab S7 and Tab S7+ in India
Samsung, India’s most trusted smartphone Series, which is loaded with tools to unleash your for bringing all your ideas to life.
brand, announced the launch of Galaxy Tab S7 creativity, immerse you in entertainment and take “At Samsung, we believe in creating products that
your productivity to the next level. Galaxy Tab S7 equip our consumers for an ever-changing world.
comes with 11” display, while the Galaxy Tab S7+ In this era of the Next Normal, Galaxy Tab S7
comes with 12.4” display. and S7+ will help people find new ways to stay
Packed with cutting-edge features and seamlessly productive, connected and entertained through
integrated into the Galaxy ecosystem, the Galaxy their day. The large immersive display and pow-
Tab S7 and S7+ are built to support you in every erful processor coupled with the in box S Pen and
pursuit—from work to play, and everything in new and improved DeX mode are designed to let
between. Featuring a new-and-improved S Pen, consumers switch seamlessly between work and
a stunning display and a suite of creativity fea- play,” said Aditya Babbar, Director, Mobile Busi-
tures, Galaxy Tab S7 and S7+ offer a vast canvas ness, Samsung India.
CELL IT, VOL-15, ISSUE - 02 9 KRISHNA, September -2020SPECIAL NEWS
We will have to vaccinate the whole planet:
Nandan Nilekani
Nandan Nilekani has never been afraid of dream- ness itself than the use of technology to solve big his own against the virus – helping oversee the
ing big. problems. response of India’s most global and connected
To tackle Covid-19 Nilekani, 65, believes what company.
will be needed is a global biometric ID system to Like other big companies Infosys was forced to
handle the digital immunity certificates required adapt quickly to an extraordinary situation.
to determine who has been vaccinated and who “It was all done in a matter of weeks and 99pc of
is at risk. people were able to work from home so it was
Perhaps more than anyone else on the planet, very successful,” he says. After weeks spent in
Nilekani thinks he knows how this could be done. lockdown, Nilekani says India’s handling of the
A passionate believer in the power of technol- pandemic – while far from perfect – has stacked
ogy to accelerate India’s development, after up well given its vast population and under-
nearly 20 years co-founding and building Infosys funded healthcare system.
as chief executive, in 2009 he left the group to “The number of cases is mounting,” he says. “We
become chairman of the Unique Identity Author- are number three in the world today [in terms of
ity of India (UIDAI) – the nation’s push to create cases], but I think for many reasons, perhaps a
a biometric ID scheme. Aadhaar, as it is known in relatively youthful population, it’s not quite as
India, has been called “the biggest social project catastrophic as was painted when this all began.”
The billionaire founder of Infosys is sitting in his on the planet”. With 1.35bn people, India has so far recorded
home office in Bangalore talking about the future With more than 1.2bn users – each one of whom nearly 53,000 deaths. That is a tragic total, of
of humanity. has a unique ID authenticated by iris and finger- course, but not so bad when compared with the
The first step to ending the pandemic naturally print scans – it is used for everything from the UK, which with one-twentieth of the population
is to develop an effective coronavirus vaccine, he disbursement of agricultural subsidies to health- has suffered over 41,000 deaths.
says. But once one exists, how will it be rolled care benefits and financial services. While Covid has been a colossal human tragedy,
out globally? What technology will be required to The Aadhaar scheme came into its own during Nilekani believes the economic forces unleashed
ensure that everyone can benefit as quickly and the pandemic, he says. India’s government used by the pandemic also represent a potentially vast
equitably as possible – from the streets of big it to distribute emergency payments to hundreds business opportunity for India.
cities like London and New York to the remotest of millions of people left unable to work during “I think in the US so many people are moving out
corners of India, Africa or the Amazon? lockdown. of Silicon Valley to Austin, Texas or other cen-
Nilekani – a business visionary who built Infosys Now, as the world races to develop effective tres where costs are lower and the quality of life
from a two-man band into a global technology treatments and vaccines, Nilekani believes a sim- is better. If you can have an employee in Boise,
and outsourcing giant worth £40bn – believes he ilar scheme applied globally could help eradicate Idaho, why not in Bangalore? It’s increased the
has the answer and that India’s experience build- the pandemic. comfort level about doing work from anywhere…
ing a biometric identity card scheme for its popu- He dismisses the view that Aadhaar shows India Absolutely we are going to see a big ramp-up [in
lation of 1.35bn offers lessons for the world. is moving in the same direction as China in its activity].”
“Effectively we will have to vaccinate the entire use of tech for surveillance and social control. “I That trend, combined with a booming domestic
planet – so how do we reach everywhere? How don’t think it’s fair,” he says. “I would not com- start-up scene in India, could offer a big boost
do you make sure everyone is covered? This is pare them.” to the country’s technology industry, which has
about large-scale information management. Tech- Nilekani certainly doesn’t seem like an authori- received a huge infusion of foreign cash in recent
nology will have a supporting role.” tarian. A keen fan of Neil Young who eschews the months, he claims.
Bespectacled and dressed in a blue shirt sur- flashy lifestyles of many Indian billionaires, he has Since the start of 2020, the biggest names in US
rounded by books and paintings, this is vintage had a unique career. tech have pumped $17bn into India – including
Nilekani, a business tycoon whose interests have Born and raised in Bangalore, Nilekani and Mur- $1bn from Amazon in January, $6bn from Face-
always ranged far beyond the narrow world of thy have arguably done more than any one else to book in April and $10bn from Google last month.
software development where he built his $1.9bn build India’s IT and outsourcing industry, a pow- So could the next Google or Facebook emerge
(£1.4bn) fortune. erful engine of economic growth which now gen- from India? Nilekani demurs, but clearly believes
When he created Infosys in the Indian city of erates $191bn in annual revenues and employs it is possible. “You can never say never. If you had
Pune in 1981 with just $250 of starting capital, 4m people. asked me four years ago if a Chinese company
its first office was the front room of his partner’s During his five-year tenure as chief executive would come from nowhere and become so domi-
home, Narayana Murthy – now the father-inlaw of from 2002 to 2007, Infosys’s revenue grew sixfold nant as TikTok, I wouldn’t have believed it.”
Britain’s Rishi Sunak, the Chancellor, who married to $3bn as countless Western companies began One critical factor is the increasingly strict visa
Murthy’s daughter, Akshata, in 2009. outsourcing work to India and other low-cost regimes being applied in the US and UK, which
Today, with 240,000 employees in 40 countries, countries. After nearly a decade spent outside are becoming a growing obstacle for talented
Infosys has a blue-chip client list that includes Infosys, in which his family holds a 2.3pc stake, Indians.
many of the world’s biggest companies – from he returned as chairman in 2017 after a brief spell He views them as a massive own goal. “Every sec-
HSBC to Goldman Sachs and Cisco Systems to Rio dabbling in Indian politics. ond company in Silicon Valley has an Indian chief
Tinto. Married with two grown up children, who both executive,” he says, reeling off the likes of Micro-
Scattered across the globe from Canary Wharf studied at Yale University, he ran unsuccessfully soft’s Satya Nadella and Google’s Sundar Pichai.
to Mumbai and Silicon valley, its global army of for parliament in 2014 and wrote two books “The immigration of bright people to the US has
techies maintains a low profile but quietly runs about the future of India and the role technology played a big role in its economic vitality… If the
many of the essential systems on which modern can play in improving governance and tackling US is no longer a magnet for such talent then
business relies – writing code, managing data- corruption. that talent will stay at home and build businesses
bases, providing back office services and man- From his home in India’s buzzing technology here… It’s in the US’s strategic interest to stay
ning call centres. capital, Nilekani has been engaged in a fight of open.”
And yet Nilekani is less motivated by the busi-
CELL IT, VOL-15, ISSUE - 02 10 KRISHNA, September -2020SPECIAL NEWS
Network As A Service Adoption To Accelerate
By 38% Within The Next Two Years
Prakash Krishnamoorthy, Director, Aruba India
Businesses will experience profound changes been significant both on their employees and Kong).
as employees’ transition to hybrid work envi- short-term network investments: • Anyhow Indian statistics shows a positive
ronments following COVID-19, in turn changing • 50% describing the impact on their employees response in investing the emerging needs of the
the way IT as ‘significant’ (widespread furlough or layoffs), market under IT organisations for a better come-
teams pro- while 35% considered it ‘moderate’ (temporary back on the networking investments.
cure and reductions in some functions), and 15% ‘low’ ADOPTION OF NEW CONSUMPTION MODELS IS
consume (very few jobs impacted). ACCELERATING
networking • ITDMs in India (57%) and Brazil (34%) were As ITDMs shape their investment plans, they are
solutions. most likely to cite a significant impact on their looking at alternative modes of consumption to
In response employees, while those in Hong Kong (12%) and achieve the best balance of value and flexibility.
to the pan- Mexico (10%) reported the least, highlighting a • 55% globally say they will explore new sub-
demic, IT massive swing in experiences between regions. scription models for hardware and/or software,
leaders are • 77% said that investments in networking 20% managed services for turnkey hardware/soft-
now invest- projects had been postponed or delayed since ware and 35% financial leasing – all as a result
ing more the onset of COVID-19, and 28% indicated that of the impact of COVID-19. This reflects the
in cloud- projects had been cancelled altogether. increased need for more financially flexible mod-
based and • Project cancellations were highest in Sweden els in a challenging environment.
AI-powered networking technologies as busi- (59%) and lowest in Italy (11%), showing there are • Networking subscription models are more
ness recovery plans take shape. That’s according also significant disparities between countries popular in APAC (61%) than in the Americas (52%)
to a global survey of 2,400 IT decision-makers within the same region, while 37% of ITDMs in or EMEA (50%), and at a country level the high-
(ITDMs) commissioned by Aruba, a Hewlett Pack- education and 35% in hotels and hospitality glob- est demands are in Turkey (73%), India (70%) and
ard Enterprise company. ally said they have had to cancel network invest- China (65%).
As IT leaders respond to the challenges associ- ments. • The industries that most likely to be consider-
ated with enabling a highly distributed work- THE FUTURE IS BRIGHT: INVESTING FOR EMERG- ing the subscription model are hotels/hospitality
force and the emergence of the hybrid work- ING NEEDS (66%), technology and telecom (58%) and educa-
place – with people needing to move seamlessly By contrast, future plans are aggressive, with the tion (57%). The impact of COVID-19 on IT behav-
between working on campus, at home and on vast majority of ITDMs planning to maintain or ior has made the desire for flexibility and pre-
the road – they are looking to evolve their net- increase their networking investments in light dictability in spending, while reducing risk from
work infrastructure and shift away from CapEx of COVID-19, as they work to support the new initial capital costs, greater than before. Well in
investments towards solutions consumed ‘as a needs of employees and customers. Along with India every industry is ready to do investments in
service’. The average proportion of IT services which, ITDMs could increase its penetration at the networking systems, because of the contact-
consumed via subscription will accelerate by 72% an ease with the increase in potential sectors less work culture is promised.
in the next two years, from 64% of the total today and consumers. • In stark contrast, just 8% globally plan to con-
to 82% in 2022, and the share of organizations • An astounding 38% globally will increase their tinue with only CapEx investments, though the
that consume a majority (over 50%) of their IT investment in cloud-based networking, with 50% proportion is higher in the Netherlands (20%), US
solutions ‘as a service’ will increase by approxi- maintaining the same level, India market and 15% (17%), Spain (16%) and France (15%). Across indus-
mately 72% in that time. scaling back. The APAC region was the global tries, 15% in retail, distribution and transport will
“With the emergence of the hybrid workplace, leader with 45% stating increased investment in continue to focus solely on CapEx investments,
IT leaders are being asked to deliver a delicate cloud-based networking, rising to 59% among versus just 5% in IT, tech, education and tele-
balance between flexibility, security and afford- ITDMs in India. With cloud solutions allowing coms, and 2% in hotels and hospitality.
ability at the edge,” said, Prakash Krishnamoor- for remote network management at large scale, “With the needs of customers and employees
thy, Director – Aruba India. “Every part of the these capabilities are particularly enticing for IT having changed so comprehensively in recent
workplace needs to evolve: the campus must teams when being on-premises is not possible or months, it’s no surprise to see IT leaders seeking
be embedded with technology to support social challenging. more flexible solutions. They are having to adapt
distancing and contactless experiences, and the • ITDMs are also seeking improved tools for net- fast and ensure that more complex, distributed
home office must offer enterprise-level connec- work monitoring and insight, with 34% globally networks can securely support the experiences
tivity, security and support. It’s increasingly clear planning to increase their investment in analyt- users demand. The need for agility and flexibil-
that, to support these new needs in a financially ics and assurance, 48% indicating that they will ity in network management is now greater than
challenging environment, IT decision-makers are maintain their level of investment and 15% reduc- ever”, says Prakash Krishnamoorthy, Director –
attracted to the reduced risk and cost advan- ing it. This allows IT organizations to trouble- Aruba India.
tages offered by a subscription model.” shoot and fine-tune the network more efficiently, While the pandemic has clearly negatively
The report, which surveyed ITDMs in over 20 as demands on it are augmented by a distributed impacted ongoing projects, this research sug-
countries and eight key industries, looked at workforce. gests it will also catalyze medium-term invest-
how they have responded to IT and business • There is also an emphasis on innovative tech- ment into advancing networking technologies,
demands in the wake of COVID-19, what invest- nologies that simplify the lives of IT teams by and a shift to more flexible models of consump-
ment decisions are being made as a result, and automating repetitive tasks. We found 35% of tion that limit up-front capital demands. Trends
the consumption models now being considered. ITDMs globally are planning to increase their that were already taking hold will now accel-
A number of key findings stood out: investment in AI-based networking technologies, erate, including the move to the Edge and the
IMPACT OF COVID-19 HAS SIGNIFICANT IMPLI- with the APAC region leading the charge at 44% adoption of cloud-based and AI-driven intelligent
CATIONS (including 60% of ITDMs in India and 54% in Hong networks.
ITDMs report that the impact of COVID-19 has
CELL IT, VOL-15, ISSUE - 02 11 KRISHNA, September -2020INTERVIEWS
Flipkart Wholesale To Digitally
Transform Kiranas And Msme’s In India
Adarsh Menon, Senior Vice President and Head, Flipkart Wholesale
other hurdles to doing business. Flipkart Whole-
sale customers will have access to an easy credit
facility to manage cash flow, a wide range of Flip-
kart Assured quality products, simple and conve-
nient order returns, and speedy product delivery
directly to their shops with an easy order-tracking
facility.
In addition, our customers will have access to
micro-market level B2B and B2C insights from
the Flipkart ecosystem to better understand cus-
tomer demands specific to their area so that they
can buy and sell the right products.
WHAT STRENGTHS IS THE NEW DIGITAL MAR-
KETPLACE BRINGING TO THE CURRENT RETAIL
SCENARIO IN INDIA?
The distribution model that serves India’s MSMEs
and kiranas remains largely outdated. Combining
the expertise of Flipkart and Best Price, we have
the opportunity to transform the B2B ecosystem
with technology. Flipkart Wholesale will leverage
On July 23, 2020, the Flipkart Group announced We are witnessing the coming of age of the retail Flipkart’s strong homegrown technology capabili-
the launch of Flipkart Wholesale, a new one- space in India, and technology will be at the core ties, extensive leadership in the consumer e-com-
stop digital marketplace aimed at transforming of enabling growth and innovation — both in B2C merce segment, and unique understanding of the
the kirana retail ecosystem in India by lever- and B2B. The Indian B2B market is large but with industry in India. The business will also utilise the
aging cutting-edge and locally developed tech- an antiquated distribution model. Today, 90% of Flipkart Group’s vast supply chain infrastructure
nology. As part of this launch, the Group also commerce in India flows inefficiently through to reach kiranas and MSMEs across the country.
announced the acquisition of 100% interest in kiranas. Flipkart Wholesale will draw on the strong mer-
Wal-Mart India Private Limited, which operates The current retail model proves to be a challenge, chandising experience of the Best Price team, its
the Best Price cash-and-carry business, to lever- especially for small and mid-sized businesses. strong relationships with brands, deep DNA of
age the strong wholesale capabilities of the They have limited access to credit, inadequate servicing kiranas and 12+ years of experience
company and enable growth and prosperity for product selection, and they withstand high leak- in operating Best Price stores. This will provide
kiranas and MSMEs. ages in margins. These MSMEs comprise approx- invaluable insights and on-ground expertise to
Kiranas (neighbourhood general merchandise imately 85% of stores in our country. Neither cur- further develop and nurture a model that puts the
stories) and MSMEs (Micro, Small and Medium rent ways of working nor existing B2B companies needs of kiranas and MSMEs at the centre of Flip-
Enterprises) are the nerve centre of India’s can address their needs effectively at scale. With kart Wholesale’s business.One of India’s largest
retail ecosystem. Flipkart Wholesale focuses on the strong capability within the Flipkart Group cash-and-carry businesses, Best Price currently
meeting the needs of these small businesses by in B2B, we will focus on meeting the needs of supports more than 1.5 million members, includ-
providing them with a wide selection at signif- kiranas and MSMEs by providing these small ing kiranas and other small businesses.
icant value, powered by technology, to bring businesses a wide selection at significant value, HOW CAN KIRANAS AND MSMES BECOME PART
convenience and ease to their operations. With powered by technology to make their lives easier. OF FLIPKART WHOLESALE?
Flipkart Wholesale, these small businesses in HOW WILL FLIPKART WHOLESALE EMPOWER Flipkart Wholesale is starting operations with the
grocery, general merchandise or fashion will MSMES AND KIRANAS? Fashion category where 95% of products will be
have one-stop access to an extensive selec- As a one-stop digital marketplace solution for the sourced locally. The platform is currently avail-
tion of products. Among the key offerings are retail ecosystem, Flipkart Wholesale offers small able for fashion retailers, especially footwear and
attractive incentives, supplemented with data- businesses a wide selection of products at sig- apparel, in Gurugram, Delhi and Bengaluru, and
driven recommendations for stock selection, nificant value. Our goal is to digitally transform soon to Mumbai as well. By the end of 2020, Flip-
delivered through a fast and reliable network kiranas and MSMEs by helping them grow faster, kart Wholesale will have three categories — fash-
to drive greater efficiencies and better margins. retain their customers, and improve their profit- ion (apparel, footwear and accessories), home
Adarsh Menon, Senior Vice President and Head ability. furnishing, and grocery — and we will expand to
– Flipkart Wholesale, has a long track record We will achieve this in a number of ways. One is another 20 cities.
with multiple leadership roles at Flipkart. He to enable ease of procurement. Flipkart Whole- For kiranas and MSMEs, the onboarding process
is excited to be part of this new initiative that sale will help small businesses procure goods in is quite easy and hassle-free. Business-owners
leverages the synergies between Flipkart and varied categories, starting with Fashion. This will can register through our website and download
Walmart India as the Flipkart Group deepens be accompanied by attractive schemes and incen- the Android app from Google PlayStore to follow
its focus on transforming the wholesale experi- tives, supplemented with data-driven recommen- a simple process to be onboarded where they
ence for kiranas and MSMEs. dations for stock selection, which will be deliv- will need to submit a few details and a proof of
Excerpts from a Q&A ered through a fast and reliable network aimed business — GSTIN, trade licence, shop and estab-
WHAT IS THE NEED GAP THAT FLIPKART WHOLE- at driving greater efficiencies and better margins. lishment licence, FSSAI registration, drug licence,
SALE AIMS TO ADDRESS? Financial empowerment eases entry barriers and Udhyog Aadhaar, etc.
CELL IT, VOL-15, ISSUE - 02 12 KRISHNA, September -2020You can also read
