Become A Sponsor SPONSORSHIP OPPORTUNITIES - WASHINGTON, DC - Awsstatic
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WASHINGTON, DC
Become A Sponsor
SPONSORSHIP OPPORTUNITIES
SEPTEMBER 28-29 th ,2021
Amazon Confidential | © 2021, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Table Of Contents
1 Event Overview
2 Attendee Demographics
3 Sponsor Package
4 Sponsorship Add-ons
5 FAQs
6 Sign Up and Eligibility
Amazon Confidential | © 2021, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Event Overview
OVERVIEW DEMOGRAPHICS PACKAGES ADD-ONS FAQ SIGN UP
AWS Worldwide Public Sector will host over 4,000 in person
attendees for our flagship Washington DC Summit at the Walter
E. Washington Convention Center September 28th -
29th 2021. This year’s event will include a pre-day that
features; “to partner” focused content, executive meetings
and public sector industry specific, non-profit and
education breakout sessions.
Sponsorship packages include thought leadership
opportunities, sponsor led breakout speaking sessions,
interactive chalk-talks and booth space on the expo floor.
Additional add-ons will be available for increased branding
presence at a later date.
2019 Washington DC Public Sector Summit Recap video
**Images from 2019 Washington DC Public Sector Summit
Amazon Confidential | © 2021, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Event Overview
OVERVIEW DEMOGRAPHICS PACKAGES ADD-ONS FAQ SIGN UP
Expected Attendees: 4,000**
**this number may increase/decrease depending on DC government social distancing policies
Summit Dates and Times:
• September 26th – Expo move in
• September 27th – Summit Pre-Day (Partner Activities, Executive Meetings, Imagine EDU and NPO) *More details to come!
• September 28th – Summit Day 1
• Expo Hours: 7:00 am - 6:30 pm
• Expo Hall events include Breakfast, Lunch and Evening Reception
• September 29th – Summit Day 2
• Expo Hall Hours: 7:15 - 11:00 am
• Expo Hall events include breakfast
• Expo Hall move out starting at 11:00 am
This Summit will include customer interactive features such as:
• Expo floor to connect with Sponsoring Partners
• Opportunities to connect with AWS experts
• Over 100 breakout sessions including Keynote address by Max Peterson
New to the AWS Public Sector Summit experience? Recap our keynote and sessions from our 2019 Washington DC Summit on our YouTube Channel
Amazon Confidential | © 2021, Amazon Web Services, Inc. or its affiliates. All rights reserved.Demographics
OVERVIEW DEMOGRAPHICS PACKAGES ADD-ONS FAQ SIGN UP
Top Company Top Levels of Company
job role size industries AWS usage type
12% Developer/Engineer 36% 1–100 Employees 33% Government 41% Run Multiple Workloads on AWS 24% Enterprise
26% IT Professional 23% 100 – 1,000 Employees 19% Software & Internet 23% Evaluating/Experimenting with AWS 23% Government- Federal
10% Solution Architect 22% 10,000+ Employees 8% Professional Services 22% Do not use AWS Today 11% Startup
15% Sales & Marketing 18% 1,000 – 10,000 Employees 8% Computer & Electronics 14% Run Test Workloads on AWS
8% IT Executive 7% Education
8% Advisor/Consultant
10% Business Executive
3% Entrepreneur
Data from 2019 Washington DC Public Sector Summit
Amazon Confidential | © 2021, Amazon Web Services, Inc. or its affiliates. All rights reserved.Sponsor Package
OVERVIEW DEMOGRAPHICS PACKAGES ADD-ONS FAQ SIGN UP
Overview
Choose between five package levels, depending on your leads, thought leadership, and event branding objectives.
SMALL
GLOBAL PLATINUM GOLD SILVER EXHIBITOR
BUSINESS
$135,000 $100,000 $75,000 $50,000 $20,000 $10,000
Website Brand Recognition • • • • •
• • • •
SPONSOR PRESENCE
Mobile App Brand Recognition
Food & Beverage Sponsorship • •
Pre Summit Day Presence •
Keynote Recognition •
Summit Lanyard Branding •
On-Site Digital Branding • • • •
*AWS Competency Promotion • • • • •
Press Release Opportunity • • • • • •
Amazon Confidential | © 2021, Amazon Web Services, Inc. or its affiliates. All rights reserved.Sponsor Package
OVERVIEW DEMOGRAPHICS PACKAGES ADD-ONS FAQ SIGN UP
Overview
SMALL
GLOBAL PLATINUM GOLD SILVER EXHIBITOR
BUSINESS
$135,000 $100,000 $75,000 $50,000 $20,000 $10,000
50-60 Minute Speaking Session • •
ENGAGEMENT
•
ATTENDEE
60 Minute Chalk Talk
25 Minute Speaking Session •
15 Minute Theater Session •
Private Meeting Room Use •
Reserved Keynote Seating •
Custom Booth Presence •
• • • • •
GENERATION
Turn-Key Booth
Complimentary Lead Retrieval • • • • • •
LEAD
Complimentary Wi-Fi • • • • • •
Opportunity to purchase Marketing
Promotional Add-On’s • • • • • •
Amazon Confidential | © 2021, Amazon Web Services, Inc. or its affiliates. All rights reserved.OVERVIEW DEMOGRAPHICS PACKAGES ADD-ONS FAQ SIGN UP
Global $135,000
Global sponsorships are our premier offering and provide Package Inclusions:
the highest level of brand visibility and inclusion. This • 20 x 20 ft booth space footprint
level provides co-branding throughout the event and • Option 1: Opportunity to provide custom booth with additional set up hours
pre-event promotion. • Option 2: Turn-key package
• Preferred booth selection
Dive deep in a 50 min breakout session and connect with • 50 minute breakout session
attendees directly during one of our chalk talks that Session to be recorded and uploaded on AWS YouTube Channel
allow your speaker to host intimate learning experience. AND
• 60 minute Chalk Talk
All prices are in USD and exclusive of local taxes
• Attendee Lanyard Branding
*APN Advanced or above Partners with Public Sector Competency • Ability to scan leads post session
required for this tier
• 20 second silent video or 4 slides (session ad)
• Private customer meeting room
• Recognition / branding at keynote
• Logo inclusion on sponsor signage
• Logo inclusion on website / app
• Logo inclusion on escalator ads
• Logo inclusion in pre-event ads
• Logo inclusion w/100 character CTA in pre-event demand gen email
• 4 lead scanners and E-invite
• “To Partner” breakout session on partner pre-day or industry focused session during Imagine pre-day
• Branded networking lounge
• Evening reception sponsorship
Amazon Confidential | © 2021, Amazon Web Services, Inc. or its affiliates. All rights reserved.OVERVIEW DEMOGRAPHICS PACKAGES ADD-ONS FAQ SIGN UP
Platinum $100,000
Package Inclusions:
Platinum sponsorship drives • 20’ x 20’ ft booth space footprint
significant brand awareness, targeted • Option 1: Opportunity to provide
lead generation as well as customer custom booth with additional set up
engagement through various hours
• Option 2: Turn-key package
messaging opportunities and sponsor
activations. • Speaking Engagement Options:
Option 1: One (1) 60 minute breakout
session
Platinum is limited due to finite • Session to be recorded and uploaded
assets, namely a 50-minute sponsor- on AWS YouTube Channel
led breakout session for sponsors to Option 2: One (1) 60 minute Chalk Talk
feature a key customer success story and Demo Session
or competency. • Ability to scan leads post session
• 20 second silent video or 4 slides (session ad)
Connect with attendees in a big way • Charging hub sponsor (1 location)
on the expo show floor with a large
• Shared customer meeting room on expo floor
turn-key booth presence.
• Networking Food & Beverage sponsorship (co-
branded)
All prices are in USD and exclusive
• Logo inclusion on sponsor signage
of local taxes
• Logo inclusion on website / app
*APN Advanced or above Partners with Public • Logo inclusion on escalator ads
Sector Competency required for this tier
• Logo inclusion in pre-event ads
• 3 lead scanners and E-invite
Amazon Confidential | © 2021, Amazon Web Services, Inc. or its affiliates. All rights reserved.OVERVIEW DEMOGRAPHICS PACKAGES ADD-ONS FAQ SIGN UP
Gold $75,000
Package Inclusions:
Gold sponsorship provides
• 10’ x 20’ ft turn-key booth
partners with a comprehensive
mix of benefits, together with a • Speaking Engagement Options:
Option 1: 25 minute
speaking opportunity, turn-key
breakout session
booth, and multi-media assets • Session to be recorded
to connect with attendees. and uploaded on AWS
YouTube Channel
Capture leads through various
touch points, including at your Option 2: Two (2) 15
minute expo theater
speaking session and expo booth
sessions
to maximize your lead
• Ability to scan leads post session
generation efforts at the
summit. • 15 second silent video or 2 slides
(session ad)
All prices are in USD and • Shared customer meeting room
exclusive of local taxes on expo floor
• Logo inclusion on sponsor
*APN Advanced or above Partners with signage
Public Sector Competency preferred for • Logo inclusion on website / app
this tier
• 2 lead scanners and E-invite
Amazon Confidential | © 2021, Amazon Web Services, Inc. or its affiliates. All rights reserved.OVERVIEW DEMOGRAPHICS PACKAGES ADD-ONS FAQ SIGN UP
Silver $50,000
Silver sponsorship is an ideal Package Inclusions:
platform for your company to build • 10’ x 10’ ft turn-key booth
brand awareness, cultivate new • 15 minute expo theater session
relationships, drive lead generation • Ability to scan leads post session
with a high-traffic expo presence, • 15 second silent video or 2 slides (session ad)
and seed content via breakout
• Logo inclusion on sponsor signage
session message opportunities.
• Logo inclusion on website / app
Silver is a full turn-key sponsorship • 1 lead scanner and E-invite
with all expo essentials included in
your investment. Simply provide your
logo and artwork — we will do the
rest to make it super easy on your
local sales and marketing team.
All prices are in USD and exclusive
of local taxes
*APN Select or above AWS Competency
Partners for this tier
Amazon Confidential | © 2021, Amazon Web Services, Inc. or its affiliates. All rights reserved.OVERVIEW DEMOGRAPHICS PACKAGES ADD-ONS FAQ SIGN UP
Exhibitor $20,000
The Exhibitor package at this Package Inclusions:
summit provide partners with a • 40” turn-key kiosk
small onsite footprint and • Company name featured on
limited presence to simply drive event website / app
lead generation. • Way finder inclusion
• 1 lead scanner
The package is well suited for
an emerging partner new to the
public sector or expanding to a
new region.
Participation is subject to space
availability.
All prices are in USD and
exclusive of local taxes
*APN Registered AWS Competency
Partners or above for this tier
Amazon Confidential | © 2021, Amazon Web Services, Inc. or its affiliates. All rights reserved.OVERVIEW DEMOGRAPHICS PACKAGES ADD-ONS FAQ SIGN UP
Small Business $10,000
Small Business presence at this Small Business Kiosk are available
for APN Registered+ members with
summit extends partners an entry-Add-ons
OVERVIEW DEMOGRAPHICS PACKAGES ADD-ONS FAQ SIGN UP
Add-ons are a la carte enhancements available only to contracted sponsors, that are relevant to each individual AWS Summit
program and venue. Add-ons are designed to customize and enhance a sponsor’s participation through unique engagement, brand
awareness, and experience opportunities. Add-ons are available on a first come, first serve basis. Available options for add-ons will
launch for sale the first week of July, 2021.
Amazon Confidential | © 2021, Amazon Web Services, Inc. or its affiliates. All rights reserved.FAQ
OVERVIEW DEMOGRAPHICS PACKAGES ADD-ONS FAQ SIGN UP
Who is eligible to sponsor AWS Summits?
AWS sponsorships are reserved for APN Partners. Not an APN Partner? Learn more here:
https://aws.amazon.com/partners/
How do I sign up to sponsor?
When you’re ready to secure your sponsorship, complete the contract request form and a
sponsorship agreement will be sent to you within 2 business days.
Is there a discount for sponsoring multiple AWS Summits?
Discounts are not available for 2021 AWS Summit sponsorships. AWS sponsorship packages are priced at fair
market value with sponsorship package pricing reflecting the value of included benefits.
What is the cancelation policy?
Please review our sponsorship terms and conditions for our full terms and conditions:
https://aws.amazon.com/events/sponsorship
Amazon Confidential | © 2021, Amazon Web Services, Inc. or its affiliates. All rights reserved.Sign Up
OVERVIEW DEMOGRAPHICS PACKAGES ADD-ONS FAQ SIGN UP
Countdown to the Event September 28th,2021
*Timeline dates may be adjusted as summit planning is finalized
September
Mid July
June 15 Summit Registration
July 23rd 27th–28th
Contracting begins Launch Content Review deadline Summit Start
June 7 July Late July August 1st
Prospectus Launch Add-on’s MPO Sponsor booth selection Sponsorship Sales Close
Launch
Amazon Confidential | © 2021, Amazon Web Services, Inc. or its affiliates. All rights reserved.Sign Up OVERVIEW DEMOGRAPHICS PACKAGES ADD-ONS FAQ SIGN UP
Steps to Become an AWS Summit Sponsor
AWS sponsorships are reserved for APN To request a sponsorship, Review the Global Sponsorship Once the contract is signed by
Partners. complete the contract request form Terms & Conditions both parties, we will generate
an invoice
Not an APN Partner? Learn more here:
Contracts are delivered in the order of
We do not alter or customize
https://aws.amazon.com/partners/ Terms & Conditions except for Unless requested sooner, invoices
request. A contract will be sent
to your signatory via a DocuSign partners that have an MSA with are sent 60 days prior to each
envelope within 2–3 business days AWS event and are due prior to event day
or your request
Payment can be made via
If your company policy prohibits signing check or wire
via a DocuSign envelope originated by
another company,
note this in your contract request and we
will send a PDF that you
can route for signature Amazon Confidential | © 2021, Amazon Web Services, Inc. or its affiliates. All rights reserved.We look forward to working
with you!
Interested in Sponsoring?
Complete our Contract Request Form
Please reach out to aws-wwps-sponsorship@amazon.com with any questions
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