BEYOND LOGISTICS Your Regional Sales Enabler Your Trusted Partner

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BEYOND LOGISTICS Your Regional Sales Enabler Your Trusted Partner
BEYOND LOGISTICS
                           Your Regional Sales Enabler
                              Your Trusted Partner
PRIVATE & CONFIDENTIAL

                                  A Keppel Logistics Company
BEYOND LOGISTICS Your Regional Sales Enabler Your Trusted Partner
About Us
                         Keppel Logistics and UrbanFox form the wholly-owned logistics arm of
                         Keppel     Telecommunications     and   Transportation     under    Keppel
                         Corporation Limited. Headquartered in Singapore, we operate over
                         3 million square feet of warehousing facilities regionally, providing end-
                         to-end     logistics  and    eCommerce      solutions   in   warehousing,
                         transportation, distribution, value-add projects, freight management,
                         and consolidation services.

                         As an omnichannel enabler, we empower homegrown and global
                         brands to strengthen their presence in this region, capturing retail and
                         eCommerce      opportunities    through    multi-channel   marketplace
                         management, real-time inventory management, integrated fulfilment for
                         B2B2C, and seamless fulfilment solutions through owned and
                         crowdsourced last-mile delivery options.

                         With over 50 years of experience in the field, we aim to be the leader in
                         integrated logistics solutions for the region.

                         Regional Presence
PRIVATE & CONFIDENTIAL

                           SINGAPORE | MALAYSIA | VIETNAM | INDONESIA | AUSTRALIA | CHINA
BEYOND LOGISTICS Your Regional Sales Enabler Your Trusted Partner
Clientele Base
                         OUR CUSTOMERS

                                Beauty                  Electronics                    Mother & Baby               Lifestyle

                                    Healthcare & Govt                 Sports Fashion                   FMCG & Beverages
PRIVATE & CONFIDENTIAL

                                                          750+ BRANDS IN TOTAL
BEYOND LOGISTICS Your Regional Sales Enabler Your Trusted Partner
Our Unique Value Proposition
                             PROVIDING AN END-TO-END OMNICHANNEL SOLUTION FOR BRANDS IN THE REGION

                         SOURCE                                                             END-TO-END COVERAGE                                                                    CONSUMER
                         / ORIGIN

                                      Omnichannel Warehouse                   Channel Management               Distribution & Transportation               Cross Border

                                    • Just-in-Time (JIT)                     • Official eMarketplaces           • Just-in-Time (JIT)                      • B2B (Bulk)
                                    • Vendor Managed Inventory               • Monobrand Sites                  • Milk Runs / Line Haulage                • Ocean / Air Freight
                                    • Single Inventory Pool (B2B2C)          • eProcurement Channels         • Point-2-Point (P2P)                        • Digital Cross Border
                                    • Multi-temperature Storage                (Single Procurement Hub /     • Cold Chain                                   (Parcels Delivery)
                                                                               Corporate Employee Purchases)
                                      (Ambient – Deep Freeze)                                                • Urban Logistics (Mall Management)          • Customs Clearance
                                    • Bonded / Non-Bonded (GST)              • Cross-Brand Collaborations                                                 • Haulage
                                                                                                             • Time Critical
                                    • Automated Storage /                    • Content Optimisation
                                                                                                             • Controlled Items Deliveries
                                      Retrieval System (AS / RS)                                               (Healthcare/High Value)
                                    • Cross-Docking                                                             • Last Mile / Door Step Deliveries
                                    • Dedicated / Multi-User Warehouse                                          • Reverse Logistics
                                    • Regional / Local Distribution Centre                                      • Collection Points (Manned / Locker)
PRIVATE & CONFIDENTIAL

                                                                                                    DATA-ANALYTICS-AS-A-SERVICE (DAAS)

                                                                               • Competitor Benchmarking           • Demand Sensing                  • Manpower Optimisation
                                                                               • Pricing Analysis                  • Inventory Planning              • Route Optimisation
                                                                               • Heatmapping                       • Storage Optimisation
BEYOND LOGISTICS Your Regional Sales Enabler Your Trusted Partner
Omnichannel Solutions Team
                         OFFERING AN EXTENSIVE AFTER -SALES SERVICE SUPPORT

                                                                                                        CHANNEL
                              Merchandiser       Content          Demand             Creative &        MANAGEMENT
                                 Team             Team         Generation Team     Marketing Team

                              LOGISTICS
                                                      Logistics Account    Omnichannel       Distribution &     Customer
PRIVATE & CONFIDENTIAL

                                                          Manager         Fulfilment Team   Transport Team    Service Team
BEYOND LOGISTICS Your Regional Sales Enabler Your Trusted Partner
WA R E H O U S E
                          SOLUTION
PRIVATE & CONFIDENTIAL
BEYOND LOGISTICS Your Regional Sales Enabler Your Trusted Partner
Global Logistics Network                                                                                                                                  Hanoi
                                                                                                                                                                                   Total W/H area: 55,000 sq ft
                                                                                                                                                                                   Bac Ninh
                                                                                                                                                                                   Total W/H area: 120,000 sq ft
                         WAREHOUSING & RIVERPORTS
                                                                                                                                  Brisbane                                    VIETNAM
                                                                                                                                  Total W/H area:
                                                                                                                                  100,000 sq ft
                                                              Jilin Food Zone Logistics Park
                                                              Total W/H area: 440,000 sq ft                                                                                        Da Nang
                            Tianjin Eco-City Distribution Centre                                                                                                                   Total W/H area: 100,000 sq ft
                            Total W/H area: 141,000 sq ft

                            Keppel Wanjiang International
                            Cold chain Logistics Park
                            Total W/H area: 1,503,400 sq ft
                                                                                                                                                                                      Binh Duong
                                                                                                        AUSTRALIA                                                                     Total W/H area: 120,000 sq ft

                                                                                                                                                                                      Ho Chi Minh City
                                                                                                                                                                                      Total W/H area: 320,000 sq ft
                                                                                                                                                                     Long An
                                                                                                                                                                     Total W/H area: 120,000 sq ft
                                                                                                              Shah Alam
                                                                                                              Total W/H area: 141,000 sq ft

                                                                                                                                              Medan                              Balikpapan
                                                                                                                                              Total W/H area: 25,000 sq ft       Total W/H area: 140,000 sq ft
                                                                         Wuhu Sanshan Port
                                                                         Total W/H area: 113,800 sq ft
                                                                         Throughput Capacity: 380,000 TEU
PRIVATE & CONFIDENTIAL

                                                                                                                                              Jakarta
                                                                                                                                              Total W/H area: 108,000 sq ft
                             CHINA                                                                     MALAYSIA
                                                                                                                                                                              INDONESIA
BEYOND LOGISTICS Your Regional Sales Enabler Your Trusted Partner
Singapore Logistics Network                                                                               13 DISTRIBUTION POINTS
                                                                                                                                   5 WAREHOUSES
                         WAREHOUSING & DISTRIBUTION POINTS
                                  7 Gul Circle                               27 Benoi Sector
                                                                                                                               340+ Collection Points
                                  • Total W/H area: 645,800 sq ft            •   Total W/H area: 269,100 sq ft
                                  • eCommerce Fulfilment Hub                 •   3,500 TEUs container yard capacity
                                    area: 40,000 sq ft                       •   Multi-User Facility
                                  • Multi-User Facility                      •   Multi-Storey
                                  • Multi-Storey                             •   Loading Bays, open-yard
                                  • Ramp up, ASRS, Cold room
                                                                                                                                  Bishan Distribution Point

                                    Woodlands Distribution Point

                               Choa Chu Kang Distribution Point                                                                   Seng Kang Distribution Point
                                Bukit Gombak Distribution Point                                                                   Serangoon Distribution Point

                          9 Gul Circle / Jurong Omnichannel Fulfilment Hub
                          •   Total W/H area: 425,200 sq ft
                          •   3,000 TEUs container yard capacity
                          •   Multi-User Facility
                          •   Multi-Storey
                          •   Open Yard                                                                           Tampines Logistics Omnichannel Fulfilment Hub / Distribution Point
                                                                                                                  •   Total W/H area: 348,800 sq ft
                          44 Benoi Road                                                                           •   Multi-User Facility
                          •   Total W/H area: 213,100 sq ft                                                       •   Multi-Storey
                          •   Single-User facility                                                                •   Ramp up
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                          •   Single-Storey
                          •   Overhead Cranes                                                                  Paya Lebar Distribution Point

                                      Jurong East Distribution Point                                           Bugis Distribution Point
                                  Holland Village Distribution Point
                                     Outram Park Distribution Point                                            Raffles Place Distribution Point
BEYOND LOGISTICS Your Regional Sales Enabler Your Trusted Partner
Ha Binh Phuong Industrial Complex, Hanoi

                         Vietnam Footprint
                                                                                                                 •   Total W/H area: 55,000 sq ft
                                                                                                                 •   Multi-user Facility
                                                                                                                 •   Single-storey
                                                                                                                 •   GSP Compliant
                                                                                                                                                        SERVICES PROVIDED

                         REGIONAL PRESENCE

                                                                                                                                                Omnichannel         Multi-Channel     B2B2C Distribution

                         Keppel Logistics has partnered with Indo-                                                                           B2B2C Warehouse &
                                                                                                                                           Inventory Management
                                                                                                                                                                  Commerce Platform
                                                                                                                                                                      (MCCP)
                                                                                                                                                                                      & Transportation

                         Trans Logistics, an established Vietnamese
                                                                                                                                                    GROWING ASSORTMENTS
                         logistics – (ITKL) services provider to                                            VIETNAM
                         provide complete third-party logistics
                                                                             Tien Son Industrial Park,
                                                                                                                                                                  2000+
                         solutions in Vietnam for more than 10 years,        Bac Ninh
                                                                                                                                   Hoa Cam Industrial Zone, Da Nang
                         offering end-to-end services that include:          •   Total W/H area: 120,000 sq ft                     • Total W/H area: 100,000 sq ft
                                                                             •   Multi-user Facility                               • Multi-user Facility
                                                                             •   Single-storey                                     • Single-storey
                          • Warehouse/ inventory management
                                                                             •   Loading Bays                                      • Cross Dock
                          • Air, sea and rail freight forwarding

                          • Customs brokerage                                                                                      Viet-SG Industrial Park 1, Binh Duong
                                                                                                                                   • Total W/H area: 120,000 sq ft
                          • Local and long-haul trucking services
                                                                                                                                   • Multi-user Facility
                          • Last mile delivery services                                                                            • Single-storey
                                                                                                                                   • Loading Bays
                          • Complete multi-modal services (road-rail-road
                            or road-sea-road for door-to-door service)
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                                                                                                                                   Ho Chi Minh City
                          • Innovation solution such as cross-docking
                                                                                                                                   • Total W/H area: 320,000 sq ft
                            distribution at train stations, and palletised
                                                                                                                                   • Multi-user Facility
                            transfer between factory and warehouse
                                                                                                                                   • Single-storey
                                                                             Long Hau Industrial Park, Long An                     • Loading Bays
                                                                             • Total W/H area: 120,000 sq ft                       • GSP Compliant
                                                                             • Multi-user Facility                                 • Temperature controlled storage
                                                                             • Single-storey                                       • Warehouses in Hiep Phuoc, Tan Binh
                                                                                                                                     & Vinh Loc
BEYOND LOGISTICS Your Regional Sales Enabler Your Trusted Partner
Our Warehouse Capabilities
                         STRENGTH IN COMPLIANCE & SAFETY

                                                                             Compliance                            Productivity
                                                                     • Manage equipment access            • Track equipment & user’s status
                                                                     • Streamline pre-shift inspections   • Optimise required fleet size and
                                                                                                            equipment allocation
                                                                     • Digital records documentation
                                                                                                          • Analyse productivity across
                                                                                                            facilities, departments & shift

                                                                                  Safety                             Security
                                                                     • Risk assessment controls           • Central monitoring system
                                                                     • Buzzer sounds (Audio)              • Access controls &
                                                                                                            physical deterrence
                                                                     • Blue light activation (Visual)
                                                                                                          • Biometric & intruder
                                                                                                            detection systems
PRIVATE & CONFIDENTIAL

                                    TOTAL W/H SIZE: >3 MIL SQ. FT.
                                       (SG & REGIONAL MARKETS)
Inventory Management
                         OUR ORDER MANAGEMENT SYSTEM ALLOWS US TO CUSTOMISE
                         FULFILMENT BASED ON YOUR REQUIREMENTS

                                                               FMCG &         HEALTHCARE                     MOTHER                   SPORT
                            BEAUTY               ELECTRONIC   BEVERAGE          & GOVT           LIFESTYLE   & BABY                  FASHION

                                                               ORDER MANAGEMENT SYSTEM (OMS)

                                    Storage Types                        Warehouse Services                        Logic Capabilities
                            • Bonded / Non-Bonded                    • Festive Bundling                      • IMEI / UPC
                            • Normal Ambient                         • Warranty Management                   • FIFO / FEFO / LIFO
                            • Air-Conditioned /                      • Handling in / out                     • Batch & Expiry
                              Temperature Controlled
                                                                     • Sorting/Break-bulking /               • Dual Production House /
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                            • Multi-User/Dedicated                     Packing & Re-packing                    Single SKU
                            • Automated Storage                      • Cross-Docking                         • Mass / Loose Order Picking
                              Retrieval System (ASRS)
                                                                     • Reverse Logistics
Quality Assurance
                         QUALITY MANAGEMENT SYSTEM

                          S/N                                      CERTIFICATION                                     YEAR OBTAINED
                            1      ISO 9001:2008                 Quality Management System                                1993
                            2      ISO 14001:2004                Environmental Management Systems                         2002
                            3      OHSAS 18001:2007              Occupational Health and Safety Management Systems        2002
                            4      IS0 1345:2003                 Medical Devices – Quality Management Systems             2009
                            5      GDPMDS TS-01 rev2.1           Good Distribution Practice for Medical Devices           2011
                            6      SS 590:2013                   HACCP-based Food Safety Management Systems               2008
                            7      STP                           Secure Trade Partnership                                 2011
                            8      TradeFirst Enhanced Band      TradeFIRST Enhanced Brand                                2010
                            9      BizSAFE Star                  BizSAFE Level Star                                       2009
                           10      BizSAFE Partner               BizSAFE Partner                                          2010
                           11      GDP                           Good Distribution Practice                               2016
                           12      GMP Compliance                Manufacturer License for Secondary Assembly              2017
PRIVATE & CONFIDENTIAL

                         Commitment to providing quality services to
                         achieve customer satisfaction environment
                         protection and employees’ health and safety
                         in the workplace
PRIVATE & CONFIDENTIAL

                          CHANNEL
                         MANAGEMENT
eCommerce Fulfilment Flow
                           URBANFOX; ONLY PLAYER IN THE MARKET
                           – TECHNOLOGY, INFRASTRUCTURE & ASSET -OWNED ENABLER (SOFTWARE + HARDWARE)

                                                                                                                                                      B2B

                                                             OMNICHANNEL                                                        PICK AND PACK
                         BRAND OWNER                                                            MCCP                                                            CLOSED-LOOP
                                                              WAREHOUSE                                                            PROCESS
                                                                                                                                                                   SYSTEM

                                      Inventory Visibility for                                                  Order made by
                                                                       Listing on Platform                                                          Delivery
                                   Sales & Operations Planning                                                    Customer

                                                                                                                                                                Update Delivery
                                                                                             Near Real-Time                                                     Status in MCCP
                                                                                             Inventory Sync                     Driver Allocation

                                                                         B2C                     B2E               MONOBRAND
                                                                      PLATFORMS               PLATFORMS            MIDDLEWARE                       B2C / B2E
PRIVATE & CONFIDENTIAL

                                                                                                                    BRAND.COM

                                                                                        Trigger replenishment
                                                                                        when inventory is low
Multi-Channel Commerce Platform
                         URBANFOX PROPRIETARY PLATFORM
                                                                                  Monobrand Stores
                         Our proprietary platform is built to
                         empower brands to either scale up           CHANNEL
                         or to launch their business online         MANAGEMENT
                                                                                    eCommerce Platforms
                         It is integrated with multiple channels,
                         like popular B2C marketplaces and
                         our B2B/B2E, powered by UrbanFox                        External Marketplaces

                                                                                 UrbanFox Webstores
PRIVATE & CONFIDENTIAL
Multi-Channel Commerce Platform
                         URBANFOX PROPRIETARY PLATFORM

                                              Channel Management                 Inventory Management
                                     Gain access to both B2B & B2C channels      Gain full visibility of your warehouse inventory
                              through our platform. Connect tomarketplaces       count in real-time and control stocks availability
                                   such as Lazada, Shopee, Qoo10 and more        across multiple channels

                              Product Information Management                     Delivery Management
                                  Create, update and sync product and price      Manage and process delivery orders via our
                               information across multiple channels with ease.   platform, where jobs can be automatically
                                   Ensure store layout on marketplaces adhere    pushed to our drivers to bid for and fulfilled
                                        to the brands guidelines and portrayed
                                              accurately to the end-consumers

                                             Creative Management                 Real-Time Report
                                  Optional value added services for creative,    Gain access to real-time sales, inventory
                                  photo studio shoot and marketing solutions     and best sellers in one centralised report to
                                                                                 generate insights on customer buying behavior
PRIVATE & CONFIDENTIAL

                                    ONE-CLICK                                                          INTEGRATION

                                                                                     RedMart’s 7 Day
                                                                                     Pickup Program
Official Brand Store
                                    MARKETPLACES MANAGEMENT

                                                              L’OCCITANE
                         FUJIFILM
PRIVATE & CONFIDENTIAL
Store-in-Store
                                  MARKETPLACES MANAGEMENT

                                                            MONDELEZ
                         KAO SG
PRIVATE & CONFIDENTIAL
Monobrand Store
                                  BRAND.COM MANAGEMENT

                                                         GEARUP
                         CLARKS
PRIVATE & CONFIDENTIAL
Campaign Participation
                         STORE MANAGEMENT
PRIVATE & CONFIDENTIAL
Seller Ratings
                         STORE MANAGEMENT

                         Maintaining a rating of above

                         90               %
                         Increased Seller Ratings
                         for brand partners who
                         were formerly under other
                         service enablers / distributors
PRIVATE & CONFIDENTIAL
UrbanFox Store
                         CORPORATE PURCHASES MADE EASY

                                            One-Stop                        Sourcing                    B2B Digital
                                             Shop                          Specialists                 Procurement

                                       Companies & employees are able to make corporate purchases from a wide range
                                       of products and enjoy discounted or bulk rates. Options for purchase includes
PRIVATE & CONFIDENTIAL

                                       contract and negotiated pricing catered to a seamless online shopping experience
                                       based on their procurement needs specific to their company systems and operations
Our Corporate Partners
                         URBANFOX STORE
PRIVATE & CONFIDENTIAL

                                            > 150 COMPANIES
UrbanFox Store - eProcure
                         ONE-STOP MARKETPLACE FOR ALL CORPORATE AND PERSONAL BUYS

                              • Flexible and Contracted Pricing
                              • Central Purchasing and Approval
                              • Customized Product Needs
                              • Self-Generated Quotations
                              • Monthly Expenditure Reports
                              • Key Account Managers (RM)
                              • PO Checkout
                              • Customized Account Settings
                              • Order Trigger Reminder
PRIVATE & CONFIDENTIAL
UrbanFox Store - eProcure
                         BENEFITS OF EPROCURE – SELLERS’ PERSPECTIVE

                                                                                SELLERS’ PERSPECTIVE

                                     Large                           Lower                      Control Over              Consumer
                                Untapped Market                   Logistics Cost               Commission Cost          Data Ownership
                             • Global B2B eCommerce          • Items bulk picked,           • Own platform provides   • No other external
                               market ($6.7T) more than        packed & delivered             data on consumer          commission fees other
PRIVATE & CONFIDENTIAL

                               doubles B2C ($3.2T) by 2020                                    buying pattern            than internal UrbanFox fees
                                                             • Significant cost savings
                             • B2E largely omitted by
                               existing platforms
UrbanFox Store - eProcure
                         BENEFITS OF EPROCURE – BUYERS’ PERSPECTIVE

                                                                                   BUYERS’ PERSPECTIVE

                                     Corporate                          One-Stop                              Sourcing                             360
                                     Purchase                            Shop                                 Specialist                       Procurement
                             • Flexible and Contracted Pricing   • Increase Operational Efficiency   • Key Account Managers (RM)         •Central Purchasing
                                                                                                                                          and Approval
                             • Self-Generated Quotations         • Reduce Total Cost of Ownership    • Wide Range of Products
PRIVATE & CONFIDENTIAL

                                                                                                       (Pantry, Stationery, Industrial   •Customized Account Settings
                             • PO Checkout                       • Ease of Corporate Purchase
                                                                                                     • Price Beat Guarantee
                             • Monthly Expenditure Reports
Employee Purchase Programme (EPP)
                         CUSTOMISED CORPORAT MARKETPLACE FOR EMPLOYEE PURCHASE

                                         UrbanFox offers a solution for          • Personalised Logo & Branding Assets
                                 companies to create their very own              • Customised Banners, Categories & Menus

                            exclusive site offering products selected            • Extended Marketing through EDMs

                                by their community for the benefit of            • Configurable Customer Groups Scheme

                           their employees to shop at convenience                • Cap on Employee Spending
                                                                                 • Single or Multiple Sellers
                                 and of course, at a preferential rate
                                                                                 • Integrated Logistics Solution
                                          compared to modern trade                  – Delivery Locations & Shipping Formats
                                              or even marketplaces.
PRIVATE & CONFIDENTIAL
Employee Purchase Programme (EPP)
                              CUSTOMISED CORPORATE MARKETPLACE FOR EMPLOYEE PURCHASE

                                1
                                                                                                                     7
                                2
                         33                                                                                          8

                                                                               1   Add your Company Logo

                                                                               2   Customize your Menu Bar
                         44
                                                                               3   Run Marketing Campaigns

                                                                               4   Show Company Products
                                     5
                                                                               5   Staff Price for Employee

                                                                               6   Set Employee Spending
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                                                                               7   Aggregate Delivery

                                     6                                         8   Select One or Multiple Location
UrbanFox Store – Employee Purchase Programme
                         BENEFITS OF EMPLOYEE PURCHASE PROGRAMME

                                    Employee                       Preferential Rates        House Brands and/or        Customised Corporate
                                    Purchase                         for Employee               other Brand(s)              Marketplace

                            • Fuss-free Staff Purchase Online   • Special Rates for Staff   • Percentage Discount       • Exclusive Site for Employees
                                                                  Purchase of House Brand    for Staff Purchase of      • Enhanced Features
                                                                                             House Brand                  including Aggregated
                                                                                            • Potential Collaboration     Shipping and Cap Spending
                                                                                             with Brands to Offer
                                                                                             Wider Range of Products
PRIVATE & CONFIDENTIAL
Creative & Marketing Solutions
                         BRANDS ECOMMERCE PRESENCE

                         Our Creative & Marketing Solutions
                         team helps drive sales by engaging
                         potential customers with products
                         directly and build brand awareness
                         and recognition, bridging brands and
                         target audiences.                             Digital Marketing            Product, Content &
                                                                            Strategy              Creative Management

                                                                • Social Media Management       • Marketplace Storefront
                                                                  (engagement, post, caption)
                                                                                                • Monobrand Website
                                                                • Google AdWords
                                                                                                • Copy Writing
                                                                • SEO, SEM
                                                                                                • Market Research & Analytics
                                                                • Direct Mailer
                                                                                                • Customised Digital Collaterals (banner,
                                                                • Inbox Messaging                 infographic, advert, eDM, video)
PRIVATE & CONFIDENTIAL

                                                                                                • Product Photography
Creative & Marketing Solutions
                         COLLATERALS

                                  Facebook       EDM      Product Photography

                              Monobrand Banner
PRIVATE & CONFIDENTIAL
DISTRIBUTION &
                         TRANSPORTATION
PRIVATE & CONFIDENTIAL
B2B2C Transportation Solution
                         OFFERING A HOLISTIC TRANSPORT SOLUTION

                         Keppel Logistics operates more than 400 vehicles across
                         Asia Pacific – using a combination of prime movers,
                         trailers, lorries, reefer trucks, vans and motorcycles to
                         meet all your various transportation needs

                           Shopping Mall                                          Petrol           Hospital /                 Office /                  School
                                                 Supermarket
                           & Retail Outlet                                        Kiosk             Clinic                    Home                    Institution

                         • Mall Distribution   • Cold Chain              • Milk runs          • Secured &               • Last-Mile Deliveries   • Milk runs
                                                                                                Temperature Sensitive
                         • Milk runs           • Temperature Sensitive   • Collection point                             • Door-Step
                                                                                              • Time Critical
                         • Collection point    • Collection point
PRIVATE & CONFIDENTIAL
Urban B2B Delivery Services
                         B2B LOGISTICS MANAGEMENT
                                                                                              DELIVERY SERVICE                                   DAILY DEPLOYMENT
                         Jointly developed, UrbanFox utilises the highly                           VOLUME                                             (TRUCKS)
                         configurable Keppel Mobility System (KMS) to
                         streamline transportation processes, route
                         optimisation and tracking of our GPS-equipped
                         transportation assets.
                                                                                                       25K                                               100
                                             CLIENTELE PROFILE                               Avg 25,000 orders / month                             Shopping Malls/Outlets
                          Nestle                                       > 45 years              (~1,000 orders / day)                                  HDB Shop Houses
                                                                                                                                                     Hospital/Clinics
                          M1                                           > 15 years
                                                                                                                                             Modern Trade Distribution Centres
                          Kimberly Clarks                              > 10 years                                                              Direct Distributors Warehouses

                          Brother International                         > 8 years
                          General Mills                                 > 7 years
                                                                                                                          Trucks Capabilities
                          Mondelez                                      > 6 years
                                                                                        Reefer Capabilities:               Ambient Capabilities:               Haulage Capabilities:
                          Kao                                           > 7 years       • 10 ft. Freezer Trucks (-18°C)    • 10/14/16/24 ft. Ambient Trucks    • Prime Movers
                                                                                        • 16 ft. Cold Trucks (18°C)          (w/ Tailgate)                     • 20/40/45 ft. Axles
                          Lagardere Travel Service                      > 5 years
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                                                                                                                           • 40 ft. Side-Canvases
                          Fresenius Medical Care                        > 4 years                                          • Vans

                          Nissin / Tohtonku / Meiji / LD Waxson /
                                                                        < 2 years
                          Groupe Seb
                                                                    Length of Service
B2C Last mile Delivery Services
                         B2C H Y B R I D D E L I V E R Y M A N A G E M E N T

                               11.11.2018 LAZADA                   2019 LAZADA BIRTHDAY
                           DELIVERY SERVICE VOLUME                DELIVERY SERVICE LEVEL

                                                                                     10%

                            7K ~16.2K
                                                                               90%
                                  2.3X
                                Forecast   Actual Deliveries                   N+2    N+5

                         GROWTH WITHIN FIXED FLEET
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                                                                        Daily Average (with hybrid fleet)
                         2019

                                                                            2018              2019

                                                                       2.5K - 3.5K          5.5K - 7K

                                   2018
Crowd-Sourced Capabilities
                         GROWTH THROUGH LOGISTICS

                         Our unique model of utilising fixed     Crowdsource Database
                         fleet and crowd-sourced delivery        Strong database of 11,000 Delivery
                                                                 Personnel (yearly increment)
                         drivers provides businesses with a
                         reliable courier service that is cost
                                                                 Power Mobile App
                         effective and scalable                  Ability to create profile information,
                                                                 manage own deliveries and view
                                                                 earnings and rewards within one app

                                                                 Ease of Usage
                                                                 App allows drivers to search, bid for
                                                                 delivery jobs easily

                                                                 Real-Time Job Allocations
                                                                 Delivery jobs are pushed to our
                                                                 crowd-sourced fleet in real-time

                                                                 Route Optimisation
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                                                                 Automatically route multiple delivery
                                                                 points into optimum clusters through
                                                                 data analytics, artificial intelligence,
                                                                 mapping technologies
PRIVATE & CONFIDENTIAL

                            DIGITAL
                         CROSS BORDER
Digital Cross Border Solutions
                           END TO END CROSS BORDER SOLUTION

                          Together with Keppel Logistics’ Cross Border capabilities
                          and UrbanFox’s proprietary Multi-Channel Commerce
                          Platform (MCCP) – we enable brands to sell further and
                          sell faster today

                         Package Receipt      Labelling /         Consol /     Ship to      Customs    Unstuffing /      Sorting    Last mile   Track-and-Trace
                                            Repack Booking        Stuffing   Destination   Clearance    Receiving

                                                         ORIGIN                                                       DESTINATION
PRIVATE & CONFIDENTIAL

                                           THE ENHANCED VALUE PROPOSITION SOLUTION WITH CHANNEL MANAGEMENT TO BRAND OWNERS
Digital Cross Border Solutions
                         INTERNATIONAL FREIGHT SOLUTION

                              AIR FREIGHT            OCEAN FREIGHT        CUSTOMS                     HAULAGE

                         • Project Cargo        • FCL / LCL          • GST & Port Clearance   • Containerise
                                                • Consolidation      • IOR / EOR Services     • Break-bulk
                                                • De-Consolidation
PRIVATE & CONFIDENTIAL
Digital Cross Border Solutions
                         CROSS BORDER DEVELOPMENTS

                                                                                      VI E T N A M
                         Growing our end-to-end solutions for
                         brand partners; creating a strategic
                         omnichannel facility, enabling sales
                         from Singapore across SEA

                                               MALAYSIA
                                                                MALAYSIA

                         SINGAPORE             VIETNAM

                                                                       SINGAPORE
                                              INDONESIA
PRIVATE & CONFIDENTIAL

                                                                                   INDONESIA
SOLUTIONS &
                         TECHNOLOGIES
PRIVATE & CONFIDENTIAL
Our Capabilities – Technology
                         I.T CAPABILITIES EMPLOYED

                               Customised Warehouse                                                     Seamless Electronic Data
                              Management System (WMS)                                                    Interchange (EDI / API)
                           • Significant warehouse costs reduction through optimised              • Eliminates manual exchange of information
                             space utilisation and enchanced productivity
                                                                                                  • Greater accuracy of information exchange
                           • Automated allocation to ensure product quality and shelf-
                             life requirement based on FEFO and FIFO logic handling               • Supports all major formats of structured data and protocol

                           • Integrated with technologies such as Radio Frequence (RF),           • File format: SAP iDOC, XML, EDIFACT, CSV,
                             Sign On Glass Technology (ePOD), Automated Storage Retrieval           ANSI X12 Protocol: SOAP, FTP(S), HTTP(S), AS2, SMTP / POP3 / IMAP
                             System (ASRS), conveyor and Radio Frequence Identification (RFID)

                                  Transport Management                                                       Order Management
                                       System (TMS)                                                            System (OMS)
                           • Fully integrated end-to-end visibilty and control of                 • Order Management System fully integrated with
                             the distribution process                                               LOB application such as WMS, TMS, etc
                           • Automatic and optimum vehicle planning, routing                      • End-to-end Order status visiblity
                             and deployment of vehicles and drivers
PRIVATE & CONFIDENTIAL

                                                                                                  • Order to Invoice
                           • Automatic calculation of billing ensuring billing accuracy
                                                                                                  • Flexible billing
                           • Track & Trace such as status tracking, exception handling,
                                                                                                  • Enabling consolidated invoice
                             reporting, proof of delivery documentation
                           • Allows integration with WMS, client’s and sub-contractors’ systems
Data-Analytics-as-a-Service (DaaS)
                         GOING BEYOND LOGISTICS
                                                                                                                                                      Increase Sales

                                   Data Source
                                                  Publicly Available
                                     External
                                                     Databases

                                                  Keppel Businesses
                                                  (eg M1, KE, CityGas)                    Revenue Model                                             •Competitor

                                                                                                                                         External
                                                                                                                                                     Benchmarking
                                                                                                                                                    • Pricing Analysis
                                                  Online Channels
                                                      (MCCP)                                                                                        • Heat Map
                                                                                                                                                    • Demand Sensing
                                   Data Source

                                                    Point-of-Sales
                                    Consumer

                                                        (POS)                                                                                       • Inventory Planning

                                                  Membership Data         Data                                             Information
                                                     (UF Store)
                                                                                                                                                       Cost Saving
                                                       Direct                                    DaaS Engine
                                                   Consumer Data

                                                        B2B2C
                                                                                 Direct Report   Subscription   Cost Saving
                                                       Storage                     Purchase          Fee         and Sales                          •Storage
                                   Data Source

                                                                                                                                         Internal
                                                                                                                Maximisation                         Optimisation
                                    Fulfilment
PRIVATE & CONFIDENTIAL

                                                    Pick and Pack                                                                                   •Manpower
                                                                                                                                                     Optimisation

                                                    Overall Transport                                                                               • Route Optimisation
                                                 (Klog or other vendor)                                                                             • Operation
                                                                                                                                                      Throughout
How Can We Value Add You?
                         YOUR END-TO-END LOGISTICS EXPERT

                                    Core Channel Management
                                    business with integrated B2B2C
                                    Logistics as unique differentiator

                                    Ride the fast growing APAC
                                    retail and eCommerce
                                    market opportunities

                                    Strong partnership with Keppel Group

                                    Asset-light and scalable business
                                    model, leveraging on Keppel
                                    Logistics infrastructure
PRIVATE & CONFIDENTIAL

                                    Experienced and Driven
                                    Management Team
Thank You
                         UrbanFox Asia (Vietnam) LLC
                         222 Dien Bien Phu
                         Ward 7, District 3
                         Ho Chi Minh City

                         Tel: +84 (028) 7305 0090
                         Email: enquiry@urbanfox.vn
PRIVATE & CONFIDENTIAL
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