BEYOND LOGISTICS Your Regional Sales Enabler Your Trusted Partner
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BEYOND LOGISTICS
Your Regional Sales Enabler
Your Trusted Partner
PRIVATE & CONFIDENTIAL
A Keppel Logistics Company
About Us
Keppel Logistics and UrbanFox form the wholly-owned logistics arm of
Keppel Telecommunications and Transportation under Keppel
Corporation Limited. Headquartered in Singapore, we operate over
3 million square feet of warehousing facilities regionally, providing end-
to-end logistics and eCommerce solutions in warehousing,
transportation, distribution, value-add projects, freight management,
and consolidation services.
As an omnichannel enabler, we empower homegrown and global
brands to strengthen their presence in this region, capturing retail and
eCommerce opportunities through multi-channel marketplace
management, real-time inventory management, integrated fulfilment for
B2B2C, and seamless fulfilment solutions through owned and
crowdsourced last-mile delivery options.
With over 50 years of experience in the field, we aim to be the leader in
integrated logistics solutions for the region.
Regional Presence
PRIVATE & CONFIDENTIAL
SINGAPORE | MALAYSIA | VIETNAM | INDONESIA | AUSTRALIA | CHINA
Clientele Base
OUR CUSTOMERS
Beauty Electronics Mother & Baby Lifestyle
Healthcare & Govt Sports Fashion FMCG & Beverages
PRIVATE & CONFIDENTIAL
750+ BRANDS IN TOTAL
Our Unique Value Proposition
PROVIDING AN END-TO-END OMNICHANNEL SOLUTION FOR BRANDS IN THE REGION
SOURCE END-TO-END COVERAGE CONSUMER
/ ORIGIN
Omnichannel Warehouse Channel Management Distribution & Transportation Cross Border
• Just-in-Time (JIT) • Official eMarketplaces • Just-in-Time (JIT) • B2B (Bulk)
• Vendor Managed Inventory • Monobrand Sites • Milk Runs / Line Haulage • Ocean / Air Freight
• Single Inventory Pool (B2B2C) • eProcurement Channels • Point-2-Point (P2P) • Digital Cross Border
• Multi-temperature Storage (Single Procurement Hub / • Cold Chain (Parcels Delivery)
Corporate Employee Purchases)
(Ambient – Deep Freeze) • Urban Logistics (Mall Management) • Customs Clearance
• Bonded / Non-Bonded (GST) • Cross-Brand Collaborations • Haulage
• Time Critical
• Automated Storage / • Content Optimisation
• Controlled Items Deliveries
Retrieval System (AS / RS) (Healthcare/High Value)
• Cross-Docking • Last Mile / Door Step Deliveries
• Dedicated / Multi-User Warehouse • Reverse Logistics
• Regional / Local Distribution Centre • Collection Points (Manned / Locker)
PRIVATE & CONFIDENTIAL
DATA-ANALYTICS-AS-A-SERVICE (DAAS)
• Competitor Benchmarking • Demand Sensing • Manpower Optimisation
• Pricing Analysis • Inventory Planning • Route Optimisation
• Heatmapping • Storage Optimisation
Omnichannel Solutions Team
OFFERING AN EXTENSIVE AFTER -SALES SERVICE SUPPORT
CHANNEL
Merchandiser Content Demand Creative & MANAGEMENT
Team Team Generation Team Marketing Team
LOGISTICS
Logistics Account Omnichannel Distribution & Customer
PRIVATE & CONFIDENTIAL
Manager Fulfilment Team Transport Team Service Team
WA R E H O U S E
SOLUTION
PRIVATE & CONFIDENTIAL
Global Logistics Network Hanoi
Total W/H area: 55,000 sq ft
Bac Ninh
Total W/H area: 120,000 sq ft
WAREHOUSING & RIVERPORTS
Brisbane VIETNAM
Total W/H area:
100,000 sq ft
Jilin Food Zone Logistics Park
Total W/H area: 440,000 sq ft Da Nang
Tianjin Eco-City Distribution Centre Total W/H area: 100,000 sq ft
Total W/H area: 141,000 sq ft
Keppel Wanjiang International
Cold chain Logistics Park
Total W/H area: 1,503,400 sq ft
Binh Duong
AUSTRALIA Total W/H area: 120,000 sq ft
Ho Chi Minh City
Total W/H area: 320,000 sq ft
Long An
Total W/H area: 120,000 sq ft
Shah Alam
Total W/H area: 141,000 sq ft
Medan Balikpapan
Total W/H area: 25,000 sq ft Total W/H area: 140,000 sq ft
Wuhu Sanshan Port
Total W/H area: 113,800 sq ft
Throughput Capacity: 380,000 TEU
PRIVATE & CONFIDENTIAL
Jakarta
Total W/H area: 108,000 sq ft
CHINA MALAYSIA
INDONESIA
Singapore Logistics Network 13 DISTRIBUTION POINTS
5 WAREHOUSES
WAREHOUSING & DISTRIBUTION POINTS
7 Gul Circle 27 Benoi Sector
340+ Collection Points
• Total W/H area: 645,800 sq ft • Total W/H area: 269,100 sq ft
• eCommerce Fulfilment Hub • 3,500 TEUs container yard capacity
area: 40,000 sq ft • Multi-User Facility
• Multi-User Facility • Multi-Storey
• Multi-Storey • Loading Bays, open-yard
• Ramp up, ASRS, Cold room
Bishan Distribution Point
Woodlands Distribution Point
Choa Chu Kang Distribution Point Seng Kang Distribution Point
Bukit Gombak Distribution Point Serangoon Distribution Point
9 Gul Circle / Jurong Omnichannel Fulfilment Hub
• Total W/H area: 425,200 sq ft
• 3,000 TEUs container yard capacity
• Multi-User Facility
• Multi-Storey
• Open Yard Tampines Logistics Omnichannel Fulfilment Hub / Distribution Point
• Total W/H area: 348,800 sq ft
44 Benoi Road • Multi-User Facility
• Total W/H area: 213,100 sq ft • Multi-Storey
• Single-User facility • Ramp up
PRIVATE & CONFIDENTIAL
• Single-Storey
• Overhead Cranes Paya Lebar Distribution Point
Jurong East Distribution Point Bugis Distribution Point
Holland Village Distribution Point
Outram Park Distribution Point Raffles Place Distribution Point
Ha Binh Phuong Industrial Complex, Hanoi
Vietnam Footprint
• Total W/H area: 55,000 sq ft
• Multi-user Facility
• Single-storey
• GSP Compliant
SERVICES PROVIDED
REGIONAL PRESENCE
Omnichannel Multi-Channel B2B2C Distribution
Keppel Logistics has partnered with Indo- B2B2C Warehouse &
Inventory Management
Commerce Platform
(MCCP)
& Transportation
Trans Logistics, an established Vietnamese
GROWING ASSORTMENTS
logistics – (ITKL) services provider to VIETNAM
provide complete third-party logistics
Tien Son Industrial Park,
2000+
solutions in Vietnam for more than 10 years, Bac Ninh
Hoa Cam Industrial Zone, Da Nang
offering end-to-end services that include: • Total W/H area: 120,000 sq ft • Total W/H area: 100,000 sq ft
• Multi-user Facility • Multi-user Facility
• Single-storey • Single-storey
• Warehouse/ inventory management
• Loading Bays • Cross Dock
• Air, sea and rail freight forwarding
• Customs brokerage Viet-SG Industrial Park 1, Binh Duong
• Total W/H area: 120,000 sq ft
• Local and long-haul trucking services
• Multi-user Facility
• Last mile delivery services • Single-storey
• Loading Bays
• Complete multi-modal services (road-rail-road
or road-sea-road for door-to-door service)
PRIVATE & CONFIDENTIAL
Ho Chi Minh City
• Innovation solution such as cross-docking
• Total W/H area: 320,000 sq ft
distribution at train stations, and palletised
• Multi-user Facility
transfer between factory and warehouse
• Single-storey
Long Hau Industrial Park, Long An • Loading Bays
• Total W/H area: 120,000 sq ft • GSP Compliant
• Multi-user Facility • Temperature controlled storage
• Single-storey • Warehouses in Hiep Phuoc, Tan Binh
& Vinh Loc
Our Warehouse Capabilities
STRENGTH IN COMPLIANCE & SAFETY
Compliance Productivity
• Manage equipment access • Track equipment & user’s status
• Streamline pre-shift inspections • Optimise required fleet size and
equipment allocation
• Digital records documentation
• Analyse productivity across
facilities, departments & shift
Safety Security
• Risk assessment controls • Central monitoring system
• Buzzer sounds (Audio) • Access controls &
physical deterrence
• Blue light activation (Visual)
• Biometric & intruder
detection systems
PRIVATE & CONFIDENTIAL
TOTAL W/H SIZE: >3 MIL SQ. FT.
(SG & REGIONAL MARKETS)Inventory Management
OUR ORDER MANAGEMENT SYSTEM ALLOWS US TO CUSTOMISE
FULFILMENT BASED ON YOUR REQUIREMENTS
FMCG & HEALTHCARE MOTHER SPORT
BEAUTY ELECTRONIC BEVERAGE & GOVT LIFESTYLE & BABY FASHION
ORDER MANAGEMENT SYSTEM (OMS)
Storage Types Warehouse Services Logic Capabilities
• Bonded / Non-Bonded • Festive Bundling • IMEI / UPC
• Normal Ambient • Warranty Management • FIFO / FEFO / LIFO
• Air-Conditioned / • Handling in / out • Batch & Expiry
Temperature Controlled
• Sorting/Break-bulking / • Dual Production House /
PRIVATE & CONFIDENTIAL
• Multi-User/Dedicated Packing & Re-packing Single SKU
• Automated Storage • Cross-Docking • Mass / Loose Order Picking
Retrieval System (ASRS)
• Reverse LogisticsQuality Assurance
QUALITY MANAGEMENT SYSTEM
S/N CERTIFICATION YEAR OBTAINED
1 ISO 9001:2008 Quality Management System 1993
2 ISO 14001:2004 Environmental Management Systems 2002
3 OHSAS 18001:2007 Occupational Health and Safety Management Systems 2002
4 IS0 1345:2003 Medical Devices – Quality Management Systems 2009
5 GDPMDS TS-01 rev2.1 Good Distribution Practice for Medical Devices 2011
6 SS 590:2013 HACCP-based Food Safety Management Systems 2008
7 STP Secure Trade Partnership 2011
8 TradeFirst Enhanced Band TradeFIRST Enhanced Brand 2010
9 BizSAFE Star BizSAFE Level Star 2009
10 BizSAFE Partner BizSAFE Partner 2010
11 GDP Good Distribution Practice 2016
12 GMP Compliance Manufacturer License for Secondary Assembly 2017
PRIVATE & CONFIDENTIAL
Commitment to providing quality services to
achieve customer satisfaction environment
protection and employees’ health and safety
in the workplacePRIVATE & CONFIDENTIAL
CHANNEL
MANAGEMENTeCommerce Fulfilment Flow
URBANFOX; ONLY PLAYER IN THE MARKET
– TECHNOLOGY, INFRASTRUCTURE & ASSET -OWNED ENABLER (SOFTWARE + HARDWARE)
B2B
OMNICHANNEL PICK AND PACK
BRAND OWNER MCCP CLOSED-LOOP
WAREHOUSE PROCESS
SYSTEM
Inventory Visibility for Order made by
Listing on Platform Delivery
Sales & Operations Planning Customer
Update Delivery
Near Real-Time Status in MCCP
Inventory Sync Driver Allocation
B2C B2E MONOBRAND
PLATFORMS PLATFORMS MIDDLEWARE B2C / B2E
PRIVATE & CONFIDENTIAL
BRAND.COM
Trigger replenishment
when inventory is lowMulti-Channel Commerce Platform
URBANFOX PROPRIETARY PLATFORM
Monobrand Stores
Our proprietary platform is built to
empower brands to either scale up CHANNEL
or to launch their business online MANAGEMENT
eCommerce Platforms
It is integrated with multiple channels,
like popular B2C marketplaces and
our B2B/B2E, powered by UrbanFox External Marketplaces
UrbanFox Webstores
PRIVATE & CONFIDENTIALMulti-Channel Commerce Platform
URBANFOX PROPRIETARY PLATFORM
Channel Management Inventory Management
Gain access to both B2B & B2C channels Gain full visibility of your warehouse inventory
through our platform. Connect tomarketplaces count in real-time and control stocks availability
such as Lazada, Shopee, Qoo10 and more across multiple channels
Product Information Management Delivery Management
Create, update and sync product and price Manage and process delivery orders via our
information across multiple channels with ease. platform, where jobs can be automatically
Ensure store layout on marketplaces adhere pushed to our drivers to bid for and fulfilled
to the brands guidelines and portrayed
accurately to the end-consumers
Creative Management Real-Time Report
Optional value added services for creative, Gain access to real-time sales, inventory
photo studio shoot and marketing solutions and best sellers in one centralised report to
generate insights on customer buying behavior
PRIVATE & CONFIDENTIAL
ONE-CLICK INTEGRATION
RedMart’s 7 Day
Pickup ProgramOfficial Brand Store
MARKETPLACES MANAGEMENT
L’OCCITANE
FUJIFILM
PRIVATE & CONFIDENTIALStore-in-Store
MARKETPLACES MANAGEMENT
MONDELEZ
KAO SG
PRIVATE & CONFIDENTIALMonobrand Store
BRAND.COM MANAGEMENT
GEARUP
CLARKS
PRIVATE & CONFIDENTIALCampaign Participation
STORE MANAGEMENT
PRIVATE & CONFIDENTIALSeller Ratings
STORE MANAGEMENT
Maintaining a rating of above
90 %
Increased Seller Ratings
for brand partners who
were formerly under other
service enablers / distributors
PRIVATE & CONFIDENTIALUrbanFox Store
CORPORATE PURCHASES MADE EASY
One-Stop Sourcing B2B Digital
Shop Specialists Procurement
Companies & employees are able to make corporate purchases from a wide range
of products and enjoy discounted or bulk rates. Options for purchase includes
PRIVATE & CONFIDENTIAL
contract and negotiated pricing catered to a seamless online shopping experience
based on their procurement needs specific to their company systems and operationsOur Corporate Partners
URBANFOX STORE
PRIVATE & CONFIDENTIAL
> 150 COMPANIESUrbanFox Store - eProcure
ONE-STOP MARKETPLACE FOR ALL CORPORATE AND PERSONAL BUYS
• Flexible and Contracted Pricing
• Central Purchasing and Approval
• Customized Product Needs
• Self-Generated Quotations
• Monthly Expenditure Reports
• Key Account Managers (RM)
• PO Checkout
• Customized Account Settings
• Order Trigger Reminder
PRIVATE & CONFIDENTIALUrbanFox Store - eProcure
BENEFITS OF EPROCURE – SELLERS’ PERSPECTIVE
SELLERS’ PERSPECTIVE
Large Lower Control Over Consumer
Untapped Market Logistics Cost Commission Cost Data Ownership
• Global B2B eCommerce • Items bulk picked, • Own platform provides • No other external
market ($6.7T) more than packed & delivered data on consumer commission fees other
PRIVATE & CONFIDENTIAL
doubles B2C ($3.2T) by 2020 buying pattern than internal UrbanFox fees
• Significant cost savings
• B2E largely omitted by
existing platformsUrbanFox Store - eProcure
BENEFITS OF EPROCURE – BUYERS’ PERSPECTIVE
BUYERS’ PERSPECTIVE
Corporate One-Stop Sourcing 360
Purchase Shop Specialist Procurement
• Flexible and Contracted Pricing • Increase Operational Efficiency • Key Account Managers (RM) •Central Purchasing
and Approval
• Self-Generated Quotations • Reduce Total Cost of Ownership • Wide Range of Products
PRIVATE & CONFIDENTIAL
(Pantry, Stationery, Industrial •Customized Account Settings
• PO Checkout • Ease of Corporate Purchase
• Price Beat Guarantee
• Monthly Expenditure ReportsEmployee Purchase Programme (EPP)
CUSTOMISED CORPORAT MARKETPLACE FOR EMPLOYEE PURCHASE
UrbanFox offers a solution for • Personalised Logo & Branding Assets
companies to create their very own • Customised Banners, Categories & Menus
exclusive site offering products selected • Extended Marketing through EDMs
by their community for the benefit of • Configurable Customer Groups Scheme
their employees to shop at convenience • Cap on Employee Spending
• Single or Multiple Sellers
and of course, at a preferential rate
• Integrated Logistics Solution
compared to modern trade – Delivery Locations & Shipping Formats
or even marketplaces.
PRIVATE & CONFIDENTIALEmployee Purchase Programme (EPP)
CUSTOMISED CORPORATE MARKETPLACE FOR EMPLOYEE PURCHASE
1
7
2
33 8
1 Add your Company Logo
2 Customize your Menu Bar
44
3 Run Marketing Campaigns
4 Show Company Products
5
5 Staff Price for Employee
6 Set Employee Spending
PRIVATE & CONFIDENTIAL
7 Aggregate Delivery
6 8 Select One or Multiple LocationUrbanFox Store – Employee Purchase Programme
BENEFITS OF EMPLOYEE PURCHASE PROGRAMME
Employee Preferential Rates House Brands and/or Customised Corporate
Purchase for Employee other Brand(s) Marketplace
• Fuss-free Staff Purchase Online • Special Rates for Staff • Percentage Discount • Exclusive Site for Employees
Purchase of House Brand for Staff Purchase of • Enhanced Features
House Brand including Aggregated
• Potential Collaboration Shipping and Cap Spending
with Brands to Offer
Wider Range of Products
PRIVATE & CONFIDENTIALCreative & Marketing Solutions
BRANDS ECOMMERCE PRESENCE
Our Creative & Marketing Solutions
team helps drive sales by engaging
potential customers with products
directly and build brand awareness
and recognition, bridging brands and
target audiences. Digital Marketing Product, Content &
Strategy Creative Management
• Social Media Management • Marketplace Storefront
(engagement, post, caption)
• Monobrand Website
• Google AdWords
• Copy Writing
• SEO, SEM
• Market Research & Analytics
• Direct Mailer
• Customised Digital Collaterals (banner,
• Inbox Messaging infographic, advert, eDM, video)
PRIVATE & CONFIDENTIAL
• Product PhotographyCreative & Marketing Solutions
COLLATERALS
Facebook EDM Product Photography
Monobrand Banner
PRIVATE & CONFIDENTIALDISTRIBUTION &
TRANSPORTATION
PRIVATE & CONFIDENTIALB2B2C Transportation Solution
OFFERING A HOLISTIC TRANSPORT SOLUTION
Keppel Logistics operates more than 400 vehicles across
Asia Pacific – using a combination of prime movers,
trailers, lorries, reefer trucks, vans and motorcycles to
meet all your various transportation needs
Shopping Mall Petrol Hospital / Office / School
Supermarket
& Retail Outlet Kiosk Clinic Home Institution
• Mall Distribution • Cold Chain • Milk runs • Secured & • Last-Mile Deliveries • Milk runs
Temperature Sensitive
• Milk runs • Temperature Sensitive • Collection point • Door-Step
• Time Critical
• Collection point • Collection point
PRIVATE & CONFIDENTIALUrban B2B Delivery Services
B2B LOGISTICS MANAGEMENT
DELIVERY SERVICE DAILY DEPLOYMENT
Jointly developed, UrbanFox utilises the highly VOLUME (TRUCKS)
configurable Keppel Mobility System (KMS) to
streamline transportation processes, route
optimisation and tracking of our GPS-equipped
transportation assets.
25K 100
CLIENTELE PROFILE Avg 25,000 orders / month Shopping Malls/Outlets
Nestle > 45 years (~1,000 orders / day) HDB Shop Houses
Hospital/Clinics
M1 > 15 years
Modern Trade Distribution Centres
Kimberly Clarks > 10 years Direct Distributors Warehouses
Brother International > 8 years
General Mills > 7 years
Trucks Capabilities
Mondelez > 6 years
Reefer Capabilities: Ambient Capabilities: Haulage Capabilities:
Kao > 7 years • 10 ft. Freezer Trucks (-18°C) • 10/14/16/24 ft. Ambient Trucks • Prime Movers
• 16 ft. Cold Trucks (18°C) (w/ Tailgate) • 20/40/45 ft. Axles
Lagardere Travel Service > 5 years
PRIVATE & CONFIDENTIAL
• 40 ft. Side-Canvases
Fresenius Medical Care > 4 years • Vans
Nissin / Tohtonku / Meiji / LD Waxson /
< 2 years
Groupe Seb
Length of ServiceB2C Last mile Delivery Services
B2C H Y B R I D D E L I V E R Y M A N A G E M E N T
11.11.2018 LAZADA 2019 LAZADA BIRTHDAY
DELIVERY SERVICE VOLUME DELIVERY SERVICE LEVEL
10%
7K ~16.2K
90%
2.3X
Forecast Actual Deliveries N+2 N+5
GROWTH WITHIN FIXED FLEET
PRIVATE & CONFIDENTIAL
Daily Average (with hybrid fleet)
2019
2018 2019
2.5K - 3.5K 5.5K - 7K
2018Crowd-Sourced Capabilities
GROWTH THROUGH LOGISTICS
Our unique model of utilising fixed Crowdsource Database
fleet and crowd-sourced delivery Strong database of 11,000 Delivery
Personnel (yearly increment)
drivers provides businesses with a
reliable courier service that is cost
Power Mobile App
effective and scalable Ability to create profile information,
manage own deliveries and view
earnings and rewards within one app
Ease of Usage
App allows drivers to search, bid for
delivery jobs easily
Real-Time Job Allocations
Delivery jobs are pushed to our
crowd-sourced fleet in real-time
Route Optimisation
PRIVATE & CONFIDENTIAL
Automatically route multiple delivery
points into optimum clusters through
data analytics, artificial intelligence,
mapping technologiesPRIVATE & CONFIDENTIAL
DIGITAL
CROSS BORDERDigital Cross Border Solutions
END TO END CROSS BORDER SOLUTION
Together with Keppel Logistics’ Cross Border capabilities
and UrbanFox’s proprietary Multi-Channel Commerce
Platform (MCCP) – we enable brands to sell further and
sell faster today
Package Receipt Labelling / Consol / Ship to Customs Unstuffing / Sorting Last mile Track-and-Trace
Repack Booking Stuffing Destination Clearance Receiving
ORIGIN DESTINATION
PRIVATE & CONFIDENTIAL
THE ENHANCED VALUE PROPOSITION SOLUTION WITH CHANNEL MANAGEMENT TO BRAND OWNERSDigital Cross Border Solutions
INTERNATIONAL FREIGHT SOLUTION
AIR FREIGHT OCEAN FREIGHT CUSTOMS HAULAGE
• Project Cargo • FCL / LCL • GST & Port Clearance • Containerise
• Consolidation • IOR / EOR Services • Break-bulk
• De-Consolidation
PRIVATE & CONFIDENTIALDigital Cross Border Solutions
CROSS BORDER DEVELOPMENTS
VI E T N A M
Growing our end-to-end solutions for
brand partners; creating a strategic
omnichannel facility, enabling sales
from Singapore across SEA
MALAYSIA
MALAYSIA
SINGAPORE VIETNAM
SINGAPORE
INDONESIA
PRIVATE & CONFIDENTIAL
INDONESIASOLUTIONS &
TECHNOLOGIES
PRIVATE & CONFIDENTIALOur Capabilities – Technology
I.T CAPABILITIES EMPLOYED
Customised Warehouse Seamless Electronic Data
Management System (WMS) Interchange (EDI / API)
• Significant warehouse costs reduction through optimised • Eliminates manual exchange of information
space utilisation and enchanced productivity
• Greater accuracy of information exchange
• Automated allocation to ensure product quality and shelf-
life requirement based on FEFO and FIFO logic handling • Supports all major formats of structured data and protocol
• Integrated with technologies such as Radio Frequence (RF), • File format: SAP iDOC, XML, EDIFACT, CSV,
Sign On Glass Technology (ePOD), Automated Storage Retrieval ANSI X12 Protocol: SOAP, FTP(S), HTTP(S), AS2, SMTP / POP3 / IMAP
System (ASRS), conveyor and Radio Frequence Identification (RFID)
Transport Management Order Management
System (TMS) System (OMS)
• Fully integrated end-to-end visibilty and control of • Order Management System fully integrated with
the distribution process LOB application such as WMS, TMS, etc
• Automatic and optimum vehicle planning, routing • End-to-end Order status visiblity
and deployment of vehicles and drivers
PRIVATE & CONFIDENTIAL
• Order to Invoice
• Automatic calculation of billing ensuring billing accuracy
• Flexible billing
• Track & Trace such as status tracking, exception handling,
• Enabling consolidated invoice
reporting, proof of delivery documentation
• Allows integration with WMS, client’s and sub-contractors’ systemsData-Analytics-as-a-Service (DaaS)
GOING BEYOND LOGISTICS
Increase Sales
Data Source
Publicly Available
External
Databases
Keppel Businesses
(eg M1, KE, CityGas) Revenue Model •Competitor
External
Benchmarking
• Pricing Analysis
Online Channels
(MCCP) • Heat Map
• Demand Sensing
Data Source
Point-of-Sales
Consumer
(POS) • Inventory Planning
Membership Data Data Information
(UF Store)
Cost Saving
Direct DaaS Engine
Consumer Data
B2B2C
Direct Report Subscription Cost Saving
Storage Purchase Fee and Sales •Storage
Data Source
Internal
Maximisation Optimisation
Fulfilment
PRIVATE & CONFIDENTIAL
Pick and Pack •Manpower
Optimisation
Overall Transport • Route Optimisation
(Klog or other vendor) • Operation
ThroughoutHow Can We Value Add You?
YOUR END-TO-END LOGISTICS EXPERT
Core Channel Management
business with integrated B2B2C
Logistics as unique differentiator
Ride the fast growing APAC
retail and eCommerce
market opportunities
Strong partnership with Keppel Group
Asset-light and scalable business
model, leveraging on Keppel
Logistics infrastructure
PRIVATE & CONFIDENTIAL
Experienced and Driven
Management TeamThank You
UrbanFox Asia (Vietnam) LLC
222 Dien Bien Phu
Ward 7, District 3
Ho Chi Minh City
Tel: +84 (028) 7305 0090
Email: enquiry@urbanfox.vn
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