Brand guidelines & merchant marketing resources - QuadPay
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Brand guidelines & merchant marketing resources
merchant marketing resources
Why we
made this
This guide was made to empower you to optimize
your customer’s shopping experience across your
platforms. We are here to help consumers with
a simple, transparent, and financially responsible
payment tool so that they can buy now and pay later.
We hope that this guide helps you to maintain clear,
consistent messaging about the benefits of buy now,
pay later at every point in the customer journey.
Now let’s show you around and start collaborating!
02
merchant marketing resources
Table of contents
Our voice pg. 04
Brand elements pg. 06
Key messaging and Quadpay-isms pg. 15
Quadpay on your website pg. 22
Email and social media pg. 31
Customer FAQs pg. 37
© 2021 Quadpay, Inc. 03
merchant marketing resources
Our voice
© 2021 Quadpay, Inc. 04
merchant marketing resources
Our voice
Quadpay is a smarter way to Smart
Simple
stretch your funds. Our brand is
We respect millennials’ growing financial Our name says it all: we make payment
creating a new culture of smart
awareness and support their increasing simpler by splitting purchases into four
spending, with an emphasis on shopping savvy.
installments over six weeks.
money and life well spent.
Our customers are lifestyle
optimizers who aspire to live a rich, Transparent
Seamless
full life—one that balances style and We are committed to transparency at
We fit elegantly into your retail
social currency with career and every step, so consumers always know
experience—from product and checkout
family fulfillment. It’s essential that what to do and what to expect.
flows to in-store POS across all locations.
our messaging is consistent to
build credibility and trust with
this audience.
© 2021 Quadpay, Inc. 05merchant marketing resources
Brand
elements
© 2021 Quadpay, Inc. 06merchant marketing resources
Our logo
Our Quadpay logo, badge, and
icon are our most important visual
assets. Our logotype is composed
of a custom wordmark that
includes the Quadpay “Q.”
Please follow these guidelines
to ensure it always looks its best.
Our logo’s primary usage is Quadpay blue on white background
Reversed color logotype Alternative reversed black & white logotype
© 2021 Quadpay, Inc. 07merchant marketing resources
Our badge
Our Quadpay badge is another
important visual asset for
merchants to use on their digital
commerce platforms. The badge
functions as a call-to-action for
consumers.
Please ensure you’re using the Our logo’s primary badge usage is Quadpay blue on white background
correct version of the badge based
on your site background color.
The blue badge is our default widget,
and should be prominently displayed
across your product detail pages
and checkout journey.
Reversed color logotype Alternative reversed black & white logotype
© 2021 Quadpay, Inc. 08merchant marketing resources
Brand elements
Clear Space and Exclusion Zone
Clear space frames the logotype and icon,
separating it from other elements such as x
headlines, text, imagery and the outside edge
of printed materials. The clear space
indicated is the minimum. Whenever possible,
allow more than this amount of clear space.
x
Minimum Sizes
x x
It will sometimes be necessary to increase
and decrease the logotype and icon size
depending on the print and digital area.
Always keep it in proportion and ensure
that it is legible.
© 2021 Quadpay, Inc. 09merchant marketing resources
Brand
Horizontal Lock-Up Vertical Lock-Up
collaboration
To symbolize the relationship between
Quadpay and the partner brand, please
use an “X” between the logotypes.
The Quadpay logotype appears first
in sequence with the partner logo.
Use the spacing indicated below to
Badge Horizontal Lock-Up Badge Vertical Lock-Up
create the lock-up.
Clear Space
The clear space around lock-ups uses
the size of the “X” as shown in the graphics.
© 2021 Quadpay, Inc. 10merchant marketing resources
Brand
Horizontal Lock-Up
collaboration
Examples
Badge Horizontal Lock-Up
Please maintain the balance of the logotype
using the previous graphics as a guide and
ensure that all logos have the same weight.
Even when the logos have different sizes or
shapes, maintain visual balance.
Vertical Lock-Up Badge Vertical Lock-Up
Logo or Badge
For simple logotype combinations, please
use the simple Quadpay logotype. And for
partner logos with complex shapes please
use the Quadpay badge versions.
© 2021 Quadpay, Inc. 11merchant marketing resources
Our color palette
Primary Colors
Color helps creating a cohesive brand
by developing a consistent look and feel.
Quadpay’s primary color palette consists
of Quadpay blue, Jetsetter (black),
and Bright idea (white).
Quadpay blue
Jetsetter
Bright idea
HEX #140CA3
HEX #000000
HEX #FFFFFF
R20 G12 B163
R000 G000 B000
R255 G255 B255
C100 M90 Y0 K7
C0 M0 Y0 K100 C00 M00 Y00 K00
PANTONE: Blue 072C
© 2021 Quadpay, Inc. 12merchant marketing resources
Our typography Roc Grotesk Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Roc Grotesk
abcdefghijklmnopqrstuvwxyz
Roc Grotesk is a sans serif grotesk
inspired by American wood types from
10234567890
the end of the 19th century. With nine
Roc Grotesk Regular
weights in five widths, this family contains
45 fonts in total. The character set
supports Western and Central European ABCDEFGHIJKLMNOPQRSTUVWXYZ
languages, as well as Turkish.
abcdefghijklmnopqrstuvwxyz
10234567890
Roc Grotesk Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
10234567890
© 2021 Quadpay, Inc. 13merchant marketing resources
Logo & icon misuse
Our logo and icon are central to our
brand and to how we show up in the
world. It is important that we treat both
of these brand elements with respect.
There are strict guidelines to abide
by when using our logotype. Staying
consistent within these limits helps
maintain brand integrity.
Thank you for taking care of our brand. Do not bevel or emboss
© 2021 Quadpay, Inc. 14merchant marketing resources
Key messaging
& Quadpay-isms
© 2021 Quadpay, Inc.merchant marketing resources
Key messaging
General messaging:
& Quadpay-isms
• Introducing buy now, pay later with Quadpay.
• Pay in 4 installments over 6 weeks, interest-free, with Quadpay.
• Buy now, pay later. Split your purchase into 4 interest-free payments
We’re all about consistent messaging over 6 weeks with Quadpay.
throughout the customer journey. • Pay in 4 installments over 6 weeks. Get approved instantly with no hard credit check,
Here are some examples of no hidden fees, and zero interest.
messaging that we recommend you • Buy now and pay over time with Quadpay. Zero interest and instant approval.
use to familiarize your customers with • Check out with Quadpay to get easier access to the products you already love!
Quadpay.
• We’re excited to offer a smarter way to stretch your funds in partnership with Quadpay.
• You can now check out with Quadpay to split your [MERCHANT] purchase in 4.
Product specific messaging:
• $____or 4 interest-free payments of $____ with Quadpay (either spelled out or use our logo)
• $____ or 4 payments of $____ with Quadpay (either spelled out or use our logo)
Using our name
Our company should always be referred to as ‘Quadpay’ only.
Do not use any other form or capitalization, for example ‘QuadPay’, ‘QUADPAY’ or ‘quadpay’.
© 2021 Quadpay, Inc. 16merchant marketing resources
Messaging
best practices
・Introduce your Quadpay partnership to your audience
・Inform customers about the option to buy now, pay later with Quadpay
・Influence shoppers to split their purchases in 4 with clear price breakdowns
・Address customers’ questions about Quadpay
・Mention Quadpay on social media
© 2021 Quadpay, Inc. 17merchant marketing resources
How to start:
Introduce
Start off by introducing our partnership!
You can do this with a website banner,
an email, a social post, or a social story.
© 2021 Quadpay, Inc. XX
18merchant marketing resources
How to start:
Inform
Game now, pay later with
・Tell your customers what Quadpay does
and how it helps them: “Shop now, pay later
with Quadpay.” You can include this in your
website top strip, website banner, email,
or Instagram post/story.
・Post an Instagram story explaining how to
use Quadpay at checkout: “How it works:
choose Quadpay at checkout, split your
purchase into 4 interest-free payments,
swipe up to learn more.”
Sample inform copy:
・Pay in 4 installments over 6 weeks
・Get approved instantly with no hard credit check
・No hidden fees or interest
© 2021 Quadpay, Inc. XX
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How to start:
Influence
・Influence your customers to buy your products
with Quadpay by breaking down products by price
($100 or 4 interest-free payments of $25). This
can live on your product pages, product-specific
emails, or social posts/stories!
・Sending an email with your products?
Include the price breakdown under each image.
・Posting a story about a new product launch?
Break down the price for your followers on stories.
Sample influence copy:
・$____or 4 interest-free payments of $____ with
Quadpay (either spelled out or use our logo)
・$____ or 4 payments of $____ with Quadpay
(either spelled out or use our logo)You can also read
