2020 E-GUIDE MANAGING THE DIGITAL MIGRATION - MOMENTOUS DIGITAL MARKETING PRESENTS
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MOMENTOUS DIGITAL MARKETING PRESENTS: 2020 E-GUIDE MANAGING THE DIGITAL MIGRATION
MOMENTOUS PAGE | 02
2020
THE DIGITAL
MIGRATION
The past 20 years paved the way for many
changes we see in consumer behavior today.
This is due to unprecedented growth within the
tech industry during this time.
Today, we can now rent a car, get our groceries
delivered, and buy everything we need through
a smart device.
So, what does this mean for business
owners?
If there was ever a time to re-evaluate the
importance of digital marketing, it would be
right now.
While traditional methods of marketing might
have worked in the past, these tactics will not
drive demand in the future.
Technology has dramatically changed
consumer behavior, and business owners must
be ready to adapt.
Where we are In this guide, we'll break down some of the
TODAY
most essential marketing tactics businesses are
using today.PAGE | 03 MOMENTOUS
WEB
DEVELOPMENT
Having a website has never been more If you are a business owner who
important. One of the simplest and most doesn’t have a professional website,
effective ways a business can establish their this should be at the top of your
online presence is through building a priority list in 2020.
website.
12%
This serves as a landing page for customers
so they stay up to date on any new
offerings or contact the business if they
would like to get in touch.
Nearly one third of businesses plan to
develop a website for the first time in 2020
(Visual Objects). This is not a coincidence.
Current data suggests that almost all
consumers (88%), research their purchases
online before buying a product online or in
88%
store (Ecommerce Wiki).
88% OF CONSUMERS RESEARCH
Building a website allows your business to THEIR PURCHASES ONLINE
BEFORE BUYING A PRODUCT
compete with competitors within your
ONLINE OR IN STORES.
industry and build trust with consumers.
-ECOMMERCE WIKI
Need a new website?
Momentous specializes in crafting
Web professional and secure websites for brands.
Development Check out momentousdm.com to
learn more.MOMENTOUS PAGE | 04
2020
EMAIL MARKETING
Email marketing is one of the most effective ways
a brand can attract more clients.
The average return on investment (ROI) for email
marketing is 4,400%. This means for every dollar
you spend, you can expect to receive $44 in
return (Campaign Monitor).
Email marketing has changed significantly over
the past years. Never has it been easier to create
beautiful and creative emails that make your
business stand out. Brands can easily leverage
online tools to develop effective email campaigns.
In 2020, businesses must quickly identify what Email
Marketing
outreach methods are working so they can best
divide their time and resources.
Sending appealing and well-written emails to
Interested in starting an email
clients goes a long way towards establishing trust.
This will help drive growth and make outreach campaign that uses powerful
more effective. data analytics and CRM?
Momentous can help you develop a
Pricing for email services do vary, and each
business will have different marketing powerful email strategy to draw more
needs. Before solidifying your email marketing customers to you business.
strategy, make sure to do some research and find
Check out momentousdm.com to
the best online tools for your business.
learn more.PAGE | 05 MOMENTOUS
SOCIAL MEDIA
There are four primary reasons for this:
MARKETING Individuals have become more
connected to their smart devices.
Social media platforms can use
There are now over 3.8 billion social media algorithms for targeting specific
users and more are joining every day audiences.
(Datareportal).
Social values are changing. Consumers
The average person now spends 2 hours are looking more closely at companies to
and 24 minutes across 8 different social see if their values align with their own.
networks and messaging apps Social media has become the primary
(Smartinsights). source for relaying this message.
So, why is this important? People love following trends and
influencer marketing is gaining
Social media has begun to outperform popularity. Companies can now leverage
traditional media as the primary source of the following of others to drive growth.
news, culture, and communication. This
means that businesses can no longer rely Many companies struggle to find their voice
on local television and newspaper ads to when first using social media, but like
drive traffic. anything else, these skills develop with
time.
Brand are connecting with customers
more easily online, and companies that Although creating a social media strategy for
aren’t using social media are putting your business might seem like a daunting
themselves at a major disadvantage. task at first, it is well worth the effort. The
future of your brand may depend on it.
Need to develop a social media
strategy?
Social Media Momentous helps companies leverage online
Marketing social media platforms to help drive traffic.
Check out momentousdm.com to
learn more.MOMENTOUS PAGE | 06
2020
SEO
Even if a business has an amazing website, it
means nothing if no one can find it! This is
why SEO is so important.
SEO stands for search engine
optimization. SEO is used by search engines
to rank pages so that users receive the most
relevant information possible when
conducting a search.
90% of online searches are made using
google (StatCounter) and the top three links
receive about 60% of traffic (Search Engine
Watch).
SEO
If you are a business owner interested in
gaining new traffic, you have to take
advantage of SEO and make sure that you
Get your website audited for have a solid strategy.
free.
Just like social media marketing, improving
Momentous will help you rank on search SEO takes time. Consistent effort is
engines and develop a unique keyword needed to see major improvements.
strategy. See how your webpages are
currently performing today with a free If you haven't already developed a SEO
audit. strategy, 2020 is the year to join the race.
The longer you wait, the more difficult it
Check out momentousdm.com
will be to achieve high search rankings.
to learn more.PAGE | 07 MOMENTOUS GOING DIGITAL Technology is constantly evolving, and consumer behavior will continue to change. Businesses serious about their future performance will need to adapt. For some, this may mean making further investments in digital marketing. If you’re a business owner that hasn’t mapped out your digital strategy, try starting with the basics. Make sure you have a strong website, create a social media presence for your brand, and allow people to find your pages on search engines. For more information, make sure to check momentousdm.com and feel free to get in touch! Resources 2020 Small Business Marketing Statistics | Visual Objects. (2020). Retrieved 15 July 2020, from https://visualobjects.com/digital-marketing/small-business-statistics-2020 United States B2C Ecommerce Country Report 2017 (free). (2020). Retrieved 15 July 2020, from https://www.ecommercewiki.org/reports/541/united-states-b2c-ecommerce-country-report-2017-free Campaign Monitor 2016 Year in Review. (2020). Retrieved 15 July 2020, from https://www.campaignmonitor.com/company/annual-report/2016/ Global social media research summary 2020 | Smart Insights. (2020). Retrieved 15 July 2020, from https://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/ Social Media Users — DataReportal – Global Digital Insights. (2020). Retrieved 15 July 2020, from https://datareportal.com/social-media-users Search Engine Market Share Worldwide | StatCounter Global Stats. (2020). Retrieved 16 July 2020, from https://gs.statcounter.com/search-engine-market-share Lee,. (2013). No. 1 Position in Google Gets 33% of Search Traffic [Study] - Search Engine Watch. Retrieved 16 July 2020, from https://www.searchenginewatch.com/2013/06/20/no-1-position-in-google-gets-33-of-search-traffic-study
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