BRAND OVERVIEW 2021 - EMPOWERED LIVING Creating a better life, your way - Are Media
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EMPOWERED LIVING
Creating a better life, your way
BRAND OVERVIEW 2021
Better Homes and Gardens is the largest multi-media lifestyle
brand in Australia providing expert lifestyle advice to
generations of Australians for over 40 years.
Our consumers are enthusiastic, smart, resourceful and
know what they want from their lives. Family is important,
as is security, comfort and a place to call home. How their
home 'feels' is important, they take pride in how it looks and
want their guests to always feel welcome. Whether they're
planning their spring garden, a meal for the family or a new
project around the house, they're constantly looking for ways
to improve their lives – that’s where we step in!
PRINT | DIGITAL | SOCIAL | TV
PODCAST | VIDEO | EVENTS | ONLINE RETAIL STORE
REAL ESTATE
A NOTE FROM
THE EDITOR
“Australians have a love affair with their homes and at
Better Homes and Gardens that’s what we live for. For
more than 40 strong and successful years BHG has
been providing Australians with an abundance of ideas,
inspiration and how-to information to create a home they
love to be in, and to make every aspect of their home lives
better for themselves and loved ones.
DORA PAPAS, EDITOR
EDITORIAL PILLARS
DIY RENOVATING FOOD GARDENING WE PROVIDE THE IDEAS,
BHG provides the Inspiring, practical and Delicious, achievable From balconies to backyards, INSPIRATION AND INFORMATION
ideas, the inspiration
and tools for our audience
achievable home renovation
ideas and solutions, with
tried and tested recipes
for everyday and special
BHG offers gardening and
landscaping ideas and
FOR OUR READERS.
to empower them to step-by-step info on how occasions, with simple to inspiration for every type of
achieve any home project to get the latest looks follow steps making garden, with seasonal planting Whether you want to build it, beautify it, sew it, grow it
themselves. whether you DIY it or foolproof amazing dishes. guides, plant profiles and tips or cook it, BHG takes you from what if - to wow!
bring in the experts. on growing your own food.
Being the ‘how-to’ brand, BHG really integrates
products. We wont just include a can of paint in a story,
we will show the brand, talk to the benefits and USPs,
discuss how to prepare a surface for painting, how to
store your paint when finished or dispose of empty
containers correctly, we will include hints and tips from
the brand expert and that’s the same with all integration.
WHAT DO WE END UP WITH:
one of Aust most successful mags
TRAVEL DECORATING + CRAFT FINANCE + PROPERTY HEALTH + BEAUTY one of our most enduring TV programmes
Better Travel showcases BHG offers an array Finance and property advice How to feel fit and snakable online content
incredible experiences of creative home projects from our expert team, without fabulous inside and out
the confusing jargon; BHG
social content that our audience trust and share
and destinations around and decorating ideas at any age; with nutritional
the world, making travel with step-by-step offers simple, practical info, how-to beauty tips, and an incredibly loyal audience
planning easy with how-to instructions to personalise information on how to save, exercise routines and health
guides and itineraries. your own home. invest, and protect your assets. advice for all ages.
BHG 360
AMPLIFICATION
• 2 x TV national spots
• 1 x TV Billboards
CUSTOM RICH CONTENT • 1 x BHG FB post driving to segment,
including bossting to client target
• BHG TV Segment especially created by • 1 x additional FB driver to segment
BHG editorial in authentic BHG editiorial True editorial intergration across hosted online one month post air date
tone and style platform, leveraging the trusted
• Native online article created for voice of BHG, our talent, expertise and
BHG.com.au including segment
with guaranteed views uniquely powerful relationship with
• BHG solus EDM including segement link, Australian home makers.
and bespoke content seeded to 65,287
EDITORIAL ADVOCACY / BHG HALO LONGEVITY
• Product immersion in a editorial TV Segment • Segment hosted online at BHG.com.au post on
• Minimum 2 page editorial story in BHG magazine air date & on 7 Plus
amplifying the segment to 1.8 million consumers • Downloadable product sheet outlining the how
• Editorial inclusion in seperate magazine story to, hosted online at BHG.com.au in article
Everyday we speak to our audience through
different and multiple touchpoint.
In the lifestyle eco system BHG is Australia’s
powerhouse - with a national reach of 11.29
million each month across our platforms INSTAGRAM
183,873
FACEBOOK
773,325
Social Landscape as at May 2021
SOLUS SUBSCRIBERS
42,900
NEWSLETTER SUBSCRIBERS
43,900
BHG.COM.AU BHG TV
MASTHEAD READERSHIP
DIGITAL PAGE VIEWS
6,408,000
1,591,000 1,559,344 Updated as at 27/5/21
FREQUENCY DIGITAL UNIQUE AUDIENCE
MONTHLY 544,154
Source: Roy Morgan April 2021
Source: Roy Morgan Readership March 2021
Before&After
ISSUE 2 AUST $9.99 (INC GST)
ISSUE 2 AUST $9.99 (INC GST)
ONE-SHOTS
get the home 33 9
IDEAS
you want
PUZZLES
{ WITHOUT MOVING }
start small
Better Homes and Gardens ®
10 WEEKEND UPDATES
BEFORE & AFTER MAKEOVERS
ISSUE 2
bhg.com.au
SHELF RESPECT
YOU’VE GOT THIS!
DROPSHEET
DRAMA FOR
CHEAP THRILLS
sitting pretty
CHAIR MAKEOVERS
TO LOVE
KITCHENS FURNITURE BEDROOMS BATHROOMS QUICK IDEAS
BEFORE AND AFTER GROW IT EAT IT SECRETS OF BEAUTIFUL ALL I WANT FOR MEDITERRANEAN PUZZLE BOOK CODE CRACKER BOOK
GARDENS CHRISTMAS MEALS
2021 CALENDAR
PRINT Xmas essentials
booklet – standproud
Storage Bathroom and Redecorating/ Spring Christmas baking
Feature Laundries remodelling Feature Decorating and craft
DIY Kitchen Feel Good Latest looks in Spring Cooling Products
Projects Feature Food flooring Cleaning Guide
Winter Slow All about Christmas
Kitchen Feature - Gift guides,
Last minute Cooking
Xmas Better Bedroom Window Treatments DIY Christmas
Winter survival
Cruising Special Spring Gardening Decorating
Keep your cool - guide and Outdoor
beauty, health Colour of Knitting and furnishings inc PatchWork and Living and Xmas Feasts
and wellbeing the Year Crochet Special heating special Quilting entertaining GWP – Baking Tray
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC XMAS
Decorating Easter food Winter food Kitchens Outdoor What your
with colour and craft Heating Spring living gut is
Setting financial Domestic travel Winter gardening Halloween really
goals Knitting gardening telling
you
Smart Home
office
designs
Summer Kitchens Bathroom & Soft Decluttering and Pool safety Xmas
Entertaining Road trip Laundries Flooring cleaning hacks and care baking
Health and survival Made for Mum – Winter Domestic travel Home cooling and
weight loss guide food and gifts decorating making
Best cruises Christmas deco
Storage and Garden designs for families and gifting
DIGITAL
decluttering
AUDIENCE
• 8 in 10 readers are the main grocery buyers in their households
• BHG readers account for $1 in every $10 spent by Australians on groceries
• BHG is the #1 paid magazine for reaching W40+
• Almost half of our readers (45%) have a diploma or degree
• Almost one third of BHG readers are empty nesters (31%)
– skewing 40% more likely than average
BETTER HOMES & GARDENS KEY STATS
• BHG continues to be the highest read consumer paid magazine in the country with
almost 1.8m readers each month!
• BHG readers on average spend $218 on their weekly groceries which is +8% higher
than average
• 7 in 10 readers are home owners – skewing 43% more likely to have researched
home improvement information online in the past 4 weeks
• A high value homes audience – spending +15% above average on furniture & +30%
above average on manchester & soft furnishings in the past 4 weeks
• Influence the influencer – BHG readers skew more likely to be trusted advisors
when it comes to home renovations (ix 122), decorating ideas for the home (ix 130)
and buying new food products (ix 125). This means that their friends & family
actively seek their advice on these topics
• Despite being a somewhat traditional audience, these readers are early adopters
across a number of categories such as buying new books (ix 121), new kitchen
gadgets or appliances (ix 137), trying new brands available in the supermarket (ix
130) or being aware of the newest financial products available (ix 120)
THE LARGEST MULTI-MEDIA LIFESTYLE BRAND
IN AUSTRALIA, BETTER HOMES AND GARDENS HAS
PROVIDED EXPERT LIFESTYLE ADVICE TO
GENERATIONS OF AUSTRALIANS FOR OVER 40 YEARS
Source: Roy Morgan Single Source, Mar 20
CONTACTS
NAME EMAIL
Jo-Ann Taylor +61 (02) 9282 8229 Jo-Ann.Taylor@aremedia.com.au
National Director of Sales +61 (02) 9282 8676 Andrew.Cook@aremedia.com.au
+61(02) 9282 8733 Karen.Holmes@aremedia.com.au
Jaclyn Clements +61 (03) 9823 6341 Jaclyn.Clements@aremedia.com.au
+61 (07) 3101 6636 Judy.Taylor@aremedia.com.au
Demi Martello VIC Head of Direct Sales +61 (03) 9823 6368 Demi.Martello@aremedia.com.au
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