BRIDGESTONE AMERICAS, INC.
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BRIDGESTONE AMERICAS, INC. 535 Marriott Drive GREEN PROGRAM CONTACT Nashville, TN 37214 Tim Bent Phone: (615) 937-1000 Environmental Affairs, Director Email: email@example.com LOCATIONS Nashville, TN (HQ) Bridgestone Americas consists of an international family of enterprises with 55 production facilities and more than 53,000 teammates throughout the Americas. What types of green programs has your company implemented? • ISO certification • Company carpools • Energy conservation • Green facilities • Eco-friendly packaging • Solar energy • Waste reduction programs • Discussing eco-friendly products and facilities at career centers, workshops, etc. • Emphasizing eco-friendly business practices on company website • Educational seminars during company hours • Supporting endangered species • Reducing our carbon footprint: Bridgestone Americas (BSA) is a company dedicated to environmental conservation. BSA strives to be not only an environmentally conscious company, but also a leader in environmental initiatives. Our global company utilizes an overarching theme that is intended to focus all Bridgestone group teammates worldwide on creating a positive environmental impact: One Team, One Planet. We’re working to increase our positive impact on our environment and our communities by leading and engaging in a variety of efforts, some of which are described below. Bridgestone Americas is determined 62 © 2009 Vault.com, Inc.
Vault Guide to Green Programs, 2010 Edition Bridgestone Americas, Inc. to become one of the most respected companies in the Americas. One way of achieving this goal is by continuing to hold a leadership position in environmental performance. • Other: • All Bridgestone Americas Tire Operations, LLC (BATO) tire plants and four Firestone Diversified Products, LLC (FSDP) plants qualified for the United States Environmental Protection Agency’s former National Environmental Performance Track (Performance Track) initiative, a voluntary federal environmental excellence program recognizing those companies with the best environmental management practices. BATO is the first tire company as well as the first insulation company to be accepted into the USEPA Performance Track program. • Bridgestone Americas was the first U.S. tire and rubber company to implement ISO 14001, the international standard for Environmental Management Systems. Today, all Bridgestone Americas’ facilities are ISO 14001 certified or will be within two years of start-up or acquisition. • Firestone Building Products Company, LLC (FSBP) recently announced an alliance to provide sustainable commercial roofing solutions, LiveRoof®, LLC. The LiveRoof “pre-vegetated” invisible-modular green roof system offered by FSBP offers many long-term benefits including improved energy efficiency, reduced thermal and UV degradation, decreased heat-island effect in surrounding areas, and purified and reduced storm-water run-off. • Firestone Liberia recently opened the first phase of its operation to process rubber wood, a value-added, ecologically sustainable product of its natural rubber operations in Liberia. Rubber trees will be processed after they reach the end of their lifecycle for producing latex, which is typically around 30 years. The air-dried product is a durable hardwood that is often used in furniture and flooring throughout the world. In addition, Firestone Natural Rubber recently announced a venture to provide renewable electricity to Liberian citizens, using waste wood as fuel. This renewable energy source will provide the opportunity for hundreds of jobs and other economic development opportunities for the struggling Liberian economy. • BATO’s Warren County, Tenn., and Aiken County, S.C., plants now use hydrogen fuel cells to power their automated material handling vehicles. Using this environmentally friendly technology enables efficiency improvements, reduces down-time for the vehicles and ultimately saves money. Bottom line: good environmental performance is also good business. Visit Vault at www.vault.com for insider company profiles, expert advice, career message boards, expert resume reviews, the Vault Job Board and more. 63
Vault Guide to Green Programs, 2010 Edition Bridgestone Americas, Inc. • BATO's Warren Co, TN and Aiken Co., SC plants are the world's first LEED certified tire manufacturing plants. Our commitment to the environment goes beyond operational excellence. Bridgestone Americas is actively engaged in a variety of partnerships to promote conservation initiatives aimed at preserving nature and helping children connect with their natural surroundings. • Our Warren County, Tenn., Wilson, N.C., and Aiken County, S.C., tire plants all have wildlife habitat areas certified by the Wildlife Habitat Council. These lands are community resources used by the Boy Scouts and other groups as nature learning and activity centers. Our Wellford, S.C., roofing plant is also working with the Wildlife Habitat Council to set up a project on its land. • Bridgestone Americas and its retail subsidiary Bridgestone Retail Operations, LLC (BSRO) have been national sponsors of the Keep America Beautiful (KAB) program for seven years, and have participated continually in cleanup activities across the country. In 2007 alone, the KAB campaign collected and disposed more than 2 million scrap tires. • Bridgestone Americas has been the title sponsor for Team Green in Nashville since 1996. Team Green, Middle Tennessee’s only outdoor adventure club, organizes environmental community service projects and adventure activities for members. By connecting the community to the great outdoors and instilling respect for the environment, the organization engages in numerous cleanup activities throughout each year in addition to helping develop fitness and a love of nature in the Nashville community. In May 2008, Team Green and Bridgestone Americas helped organize Nashville’s largest volunteer cleanup project: over 350 volunteers removed over 10 tons of trash from the islands of Percy Priest Lake, a Nashville area water supply, power generation and recreational lake. • Bridgestone Americas donated 10,000 acres of pristine wilderness to the State of Tennessee’s Wildlife Resources Agency for preservation as a wildlife habitat, including public use for hiking, camping and wildlife viewing. The Bridgestone Firestone Centennial Wilderness is a treasure that will be enjoyed by the people of Tennessee for generations to come. • When Bridgestone Americas opened its newest tire manufacturing plant in Monterrey, Nuevo León, México, in November 2007, the company distributed a new bilingual book that was developed by the company’s environmental team, the local bird watching club and local natural resource officials. The 200-plus page book, La Guia Para La Observación De Aves En Nuevo León (Guide for Bird Watching in Nuevo Leon), introduces the birds of the region and provides neighbors, families and visitors a way to connect with the local environment. At the plant’s grand 64 © 2009 Vault.com, Inc.
Vault Guide to Green Programs, 2010 Edition Bridgestone Americas, Inc. opening, the book was presented as a gift to symbolize partnership between the company and community. The book has since been distributed to new teammates, the natural resource regulatory agency, Department of Tourism and local schools. • Bridgestone Americas has sponsored two simultaneous doctoral fellows in multidisciplinary environmental management (science, engineering and legal) at the Vanderbilt University Center for Environmental Management Studies (VCEMS) since the late 1990s. Bridgestone Firestone Fellows have held such influential positions as environmental law professors and sustainability consultants. • Our environmental managers and other teammates are engaged with our communities at all levels. From working on Keep America Beautiful projects to working with Scouts to improve wildlife habitats to serving on local environmental quality boards (Tennessee and North Carolina) to serving on boards of directors for wildlife habitat improvement NGOs (the Wildlife Habitat Council (international) and Tennessee Wildlife Habitat Trust), our teammates understand the importance of environmental excellence. • Beginning in early 2008, BSRO began making steel wheel weights available to customers. Wheel weights can fall off and may get thrown onto the edges of roadways, but BSRO’s program will replace millions of lead wheel weights each year with more ecologically sensitive steel wheel weights. • Going green just got easier in the greater Portland, Ore., area where motorists can buy the nation’s first environmentally friendly oil change service, now offered at 17 Firestone Complete Auto Care store locations. • BSRO stores throughout the country recycle tires, car batteries, oil and oil filters, antifreeze, Freon and many other automotive products. Community members also have the opportunity to drop off used oil and automotive batteries from do-it-yourself projects for proper reprocessing. • Firestone Liberia is constructing a two-stage water treatment facility at our operation in Liberia, consisting of tank filtration and constructed wetlands. Water treatment is a serious issue facing Liberia, a country with no sanitary sewage system and limited access to potable water. Scheduled for completion in the first half of this year, our new system will clean the water so it can be recycled for use again in rubber processing as well as other uses. • Team Joliette, at Bridgestone Americas’ Quebec manufacturing plant, initiated a project to transform a dry materials landfill site owned by the City of Joliette into a multifunction public park equipped with various installations to benefit citizens of all ages. Each year the team Visit Vault at www.vault.com for insider company profiles, expert advice, career message boards, expert resume reviews, the Vault Job Board and more. 65
Vault Guide to Green Programs, 2010 Edition Bridgestone Americas, Inc. coordinates activities for the young and old and new equipment and attractions are added to the park. The park is now equipped with the following: ice skating ring, slides, hockey rink, pedestrian footpath, roller blade trail, playground, skate park, washrooms, cycle track, pavilion for teenagers and a municipal drinking water storage tank. • Bridgestone Americas cross-LLC Human Resources team implemented “Payroll Goes Green” initiative to reduce current processes that use 20,000 pounds of paper, 21,000 gallons of gasoline, and create 630,000 gallons of wastewater. This “go paperless” action will save money and reduce our carbon footprint. The list goes on and on. Bridgestone Americas’ ongoing commitment to “One Team, One Planet” continues to help the company earn the trust and pride of the communities Bridgestone Americas calls home. The consistent improvement in environmental management is the result of a lot of hard work by teammates across all business units. Who is accountable for helping your company meet its green-related goals? Bridgestone Americas’ environmental accountability starts at the very top and is the responsibility of each one of our teammates. Upon becoming Bridgestone Americas’ CEO in 2003, Mark A. Emkes immediately developed and implemented a CEO Policy that was communicated across the company’s 53,000 teammates in the Americas. One of his guiding principles is to enhance environmental initiatives, and his guiding principles are the heart of all that the company does. Mr. Emkes has an Executive Environmental Committee to ensure that environmental issues are considered at the highest levels of the company. Bridgestone Americas’ Environmental Affairs Department works with Emkes and the Environmental Executive Committee to implement the company’s Global Environmental Policy by working with all LLCs, divisions and facilities to maintain legal compliance, reduce our environmental footprint, and improve customer and community relations through positive environmental activities. The Environmental Affairs Department supports the work of numerous facility level environmental managers, and a volunteer employee environmental group—Team Environment— meets regularly to engage in environmental activities to improve environmental performance in the office. How have you responded to growing consumer demand for green/eco-friendly products and services? • Active distribution of information on green products on public website • Eco-friendly policies in place at factories • Eco-friendly policies in place at warehouses 66 © 2009 Vault.com, Inc.
Vault Guide to Green Programs, 2010 Edition Bridgestone Americas, Inc. • Eco-friendly policies in place in the manufacturing process • Certifications: • 37 Bridgestone Americas facilities, including all of our manufacturing plants, are ISO 14001 certified. • Two of our manufacturing plants are currently in the process of certification for LEED (Leadership in Energy & Environmental Design). • Three Bridgestone Americas plants were charter members of the EPA’s National Environmental Performance Track (Performance Track) program, and today, all of the company’s U.S. tire plants and four diversified products plants have qualified for Performance Track. • Following the 2001 Wildlife Habitat Council certification of our first facility habitat, we’ve certified five more for a total of six WHC-certified sites covering over 1,300 acres of land, in addition to the more than 10,000 acres donated by BSA. Still more certified wildlife areas are planned. • At Bridgestone Americas manufacturing plants, we’ve improved our operations by reducing emissions and increasing efficiency. Our accomplishments include eliminating hazardous ingredients from the marking inks we use to make tires, and connecting local landfills to capture methane gas for energy and making numerous other improvements in energy efficiency. • Donations: Donated (completed in 2000) 10,000 acres of Tennessee wilderness. • Other: • In 1931, Bridgestone Corporation was founded on the mission of “serving society with superior quality.” Bridgestone Firestone tires keep getting better. Longer tire life means fewer scrap tires. Today’s high-tech tires also help improve fuel efficiency. • We also make great building products. Our energy conserving roofing systems keep water out while our new permeable recycled rubber paving allows rainwater to replenish the groundwater instead of running into sewers. • Additionally, we make pond and irrigation liners that help conserve water and control erosion. Bridgestone Americas customers get longer tire life and lower utility bills—now, that’s working together for a good environmental payoff • At Firestone Complete Auto Care store locations, our car and tire maintenance service enables better fuel efficiency, also reducing air pollution per mile. Additionally, we recycle tires, oil, used batteries and antifreeze from our car care customers, and we welcome do-it- Visit Vault at www.vault.com for insider company profiles, expert advice, career message boards, expert resume reviews, the Vault Job Board and more. 67
Vault Guide to Green Programs, 2010 Edition Bridgestone Americas, Inc. yourselfers to drop off used oil for recycling as well. We continue to find new uses for old tires, and now more than 85 percent of America’s scrap tires are beneficially used. How does the company communicate its environmental goals to its employees and its stakeholders? • Company-wide newsletter • Email memos • Workshops • Seminars • Company intranet What mechanisms does the company have to allow employees to innovate or provide feedback about ways in which the company can meet its goals? • Open-door policy with executives • HR solicitation for feedback • Annual competitions/prizes for best green practices ideas • Other: Through our Team Environment program, employees can provide feedback to the company by contacting the Team Environment coordinator. Teammates provide suggestions that will positively impact our bottom line as well as improve our green footprint through a link on the TeamBSA homepage titled Economic Response Suggestion Program. How does your business model promote sustainable practices? The Executive Environmental Committee and Environmental Affairs Department oversee all green initiatives. Together they implement the company’s Global Environmental Policy by working with all business units and facilities to maintain legal compliance, reduce the environmental footprint, and improve customer and community relations through positive environmental activities. At each plant we employ an environmental professional. In each of our corporate headquarters we employ a team of environmental specialists that oversee regulatory compliance, plant operations, environmental legal issues and green business initiatives. Please share any measurable results detailing the effectiveness of your green initiatives. Our environmental policy sets high standards for continuous improvement in minimizing our footprint on the natural world. We focus on minimizing waste, emissions, and energy use, while also seeking opportunities to improve the environment in our communities. Key indicators of our environmental footprint are: 68 © 2009 Vault.com, Inc.
Vault Guide to Green Programs, 2010 Edition Bridgestone Americas, Inc. Total waste (amounts recycled and discharged) water usage energy usage and CO2 emissions: We are proud to say that since we began systematically recording company-wide data in 2003, we have significantly reduced these footprint measures for each unit of production, as the numbers below illustrate. • Total waste, producing less waste, recycling more: Bridgestone Americas family of companies is focused on reducing waste from all sources. Reduction of waste can be accomplished by increasing the amount of waste that is recycled, i.e., using it again for another purpose, and by decreasing the amount of waste in all forms. Between 2003 and end of 2008, Bridgestone Americas has reduced the amount of waste discharged per ton of product by 43 percent, while increasing the amount of waste recycled by 28 percent. • Conserving water: Bridgestone Americas facilities also strive to reduce the amount of water used in manufacturing processes as well as the amount of waste water discharged. Between 2003 and end of 2008, Bridgestone Americas has reduced the amount of water used per ton of product by over 14 percent. An example of creativity in water conservation is the floor scrubbing water recycling system at the Warren County, Tenn., tire plant, which reuses water up to three times. This system has cut soap usage in half and allows for the recycling of 2000-4000 gallons of water per month. Continuous improvement projects like this help drive year-to-year savings of thousands of dollars in resource costs, while reducing the burden on publicly-owned wastewater treatment plants and streams. • Energy: Less energy used means les emissions: Bridgestone Americas has long recognized that every bit of energy saved benefits the bottom line for both our company and our communities by saving money, reducing emissions and reducing the burden on power infrastructure and scarce natural resources. • CO2 emissions: Our goal is improving carbon efficiency: Bridgestone Americas teammates focus on energy efficiency by tracking all forms of energy use in manufacturing, warehousing, retail stores, owned distribution fleets, and office buildings. With improved energy efficiency, Bridgestone Americas has reduced the amount of energy used per ton of product by over 4.5 percent between 2003 and end of 2008. The search for improvements in energy efficiency is never- ending for Bridgestone Americas—it’s just the right thing to do. Examples of individual Bridgestone Americas plants’ efforts to reduce net carbon footprint are too numerous to mention here. However, one example is the Laverne, Tenn., tire plant’s change from using steam to transfer heat for curing tires to using nitrogen, which transfers heat much more efficiently. What initiatives has the company encouraged its employees to participate in that help to limit carbon emissions on an operating basis? • Recycling electronics • Green cleaning products Visit Vault at www.vault.com for insider company profiles, expert advice, career message boards, expert resume reviews, the Vault Job Board and more. 69
Vault Guide to Green Programs, 2010 Edition Bridgestone Americas, Inc. • Recycling paper • Using alternative energy sources • Donating surplus supplies • Other: Our company’s Team Environment encourages employees to recycle at work and at home, carpool, engage in community improvement activities, practice energy conservation at their desk (computer turn off program), utilize material conservation (double sided printing), encourage water conservation (some waterless urinals installed), and by bringing in outside lecturers to discuss environmental oriented topics. Do you have any goals with a short-term timetable in place to ensure measurable progress? As part of our new One Team One Planet program, we will set specific goals on water conservation, carbon/energy conservation, land conservation and waste elimination. We have not publicly released these goals. Please list any awards or recognition your environmental program(s) have received. In 2008, Bridgestone Americas received 24 awards for environmental improvement activities, as listed below: • Tire Manufacturing at Aiken, S.C. received South Carolina Department of Health and Environmental Control (SCDHEC) Spare the Air Recognition for promoting and practicing air quality improvements. • Tire Manufacturing at Aiken, S.C. received US EPA Performance Track Wildlife Habitat Council Special Commendation. • Tire Manufacturing at Des Moines, Ia. received US EPA Region 7 Performance Track Awards for achieving hazardous materials use and air emissions reduction goals. • Tire Manufacturing at Monterrey, Mexico received Tennessee Wildlife Federation (TWF) Industrial Conservationist of the Year for developing the Monterrey, Mexico area bird identification and bird-watching book for all Bridgestone Teammates and local community members, in partnership with Monterrey Institute. • Tire Manufacturing at Warren Co., Tenn. received TN Chamber of Commerce and Industry Air Quality Award. • Tire Manufacturing at Warren Co., Tenn. received Tennessee Governor’s Environmental Stewardship Award for Pollution Prevention for use of hydrogen fuel cells, also included other environmental activities (energy efficient lighting, high volume low speed fans, green restrooms). 70 © 2009 Vault.com, Inc.
Vault Guide to Green Programs, 2010 Edition Bridgestone Americas, Inc. • Tire Manufacturing at Warren Co., TN received US Green Building Counsel Leadership in Energy & Environmental Design (LEED) Silver Certification (first tire plant in the world and second US existing industrial building to be LEED certified) • Tire Manufacturing at Wilson, N.C. received HONDA Corporate Citizenship Recognition for corporate citizenship including: ethics and compliance, health and safety, community involvement, government relations, diversity and environment. • Tire Manufacturing at Wilson, N.C. received City of Wilson Bronze Compliance Award for POTW compliance. • Tire Manufacturing at Wilson, N.C. received EPA Performance Track Outreach Award for promotion of the Performance Track program through public outreach (including letter US Representative) • Tire Manufacturing at Wilson, N.C. received Environmental Stewardship Initiative– Rising Environmental Steward recognition for voluntary environmental leadership program. • Tire Logistics received US EPA Smartway Certification for Greatec Drive Radials being at least 3 percent better fuel economy than average new tire. • Corporate Environmental Management received Wildlife Habitat Council (WHC) Signature of Sustainability Award for its outstanding commitment to biodiversity and conservation education at the Woodlawn New Beginnings site. • Tire Manufacturing in Mexico received 2008 Business for Social Responsibility Award from Mexican Center for Philanthropy (CEMEFI) and Alliance for Social Responsibility (AliaRSE). • Tire Manufacturing in Buenos Aires, Argentina received Environmental Aptitude Certification From the Organismo Provincial Desarrollo Sostenible (OPDS) • Retail Operations received National Partnership for Environmental Priorities (NPEP) Award for lead wheel weight recycling, switching to steel wheel weights. • Retail Operations received Minnesota Pollution Control Agency Green Star Status given to six Minnesota retail stores for participation in voluntary environmental audit program. • Retail operations received Arizona Department of Environmental Quality (ADEQ) Green Shops certification. • Arizona Complete Auto CareTM locations receive the green shops certification for participation in the ASA’s Voluntary Green Business Automotive program administered in conjunction with ADEQ) • Building Products in DeForest, Wis. accepted into US EPA Performance Track • Building Products in Youngwood, Pa. accepted into U.S. EPA Performance Track Visit Vault at www.vault.com for insider company profiles, expert advice, career message boards, expert resume reviews, the Vault Job Board and more. 71
Vault Guide to Green Programs, 2010 Edition Bridgestone Americas, Inc. • Tire Manufacturing in Buenos Aires, Argentina received recognition from the pediatric hospital foundation of Dr. Juan P. Garrahan for paper recycling program (donating/recycling 350,000 lbs of paper) • Tire Manufacturing in Valencia, Venezuela received recognition for Constancy of Regulatory Fulfillment to the Environmental Norm in the matter of Dangerous Remainders by the Ministry of the Popular Power for the Atmosphere • Tire Manufacturing in Valencia, Venezuela received recognition for participation in celebration of the World-wide Day of Beaches by the National Institute of Parks • Tire Manufacturing in Valencia, Venezuela received recognition for invaluable work carried out in Shared Environmental Management (cleaning of the National Park San Esteban) by the National Institute of Parks. Bridgestone Americas has also won numerous environmental awards over the last decade, including: • Green Partner Award from Honda of America Manufacturing • Industrial Conservationist of the Year Award from the Tennessee Conservation League • Kodak American Greenway Award from the National Geographic Society & Eastman Kodak • National Heritage Conservation Award from the Tennessee Department of Environment & Conservation • National Stewardship Award from The Conservation Fund • Outstanding Environmental Performance & Wildlife Enhancement Certificate from the U.S. Environmental Protection Agency and the Wildlife Habitat Council • Two plants certified as Corporate Lands for Learning by the Wildlife Habitat Council • Recognition for participation in the US EPA’s SmartWay Transportation program • Tennessee Trails Awards from the Tennessee Trails Association • Recognition of Achievement Award for Environmental Leadership from the Ford Motor Company • National Performance Review (Hammer Award 33/50 Program) from the US EPA • Named Industrial Conservationist of the Year by the Tennessee Wildlife Federation (TWF) • Annual Recognition Award from Keep America Beautiful, Inc. 72 © 2009 Vault.com, Inc.
Vault Guide to Green Programs, 2010 Edition Bridgestone Americas, Inc. Please provide your sustainability mission statement if you have one. To help ensure a healthy environment for current and future generations … We, the Bridgestone group, are committed to achieving ever higher levels of society’s trust and employee pride. We consider the environment and health and safety matters to be integral and important parts of all our business activities, as we work towards a sustainable society. Please provide any additional relevant information on your firm's environmental goals and programs. Environmental management is commonly viewed as reducing the negative impact on our natural surroundings. For Bridgestone Americas, that’s simply not good enough. We’re working to increase our positive impact on our environment and our communities by developing, improving and protecting wildlife habitats on land we own or manage. The company’s donation of 10,000 acres of pristine wilderness to Tennessee—completed in 2000—set the stage for a world-class wildlife habitat program that continues to spread throughout the company. Bridgestone Americas teammates are partnering with the Wildlife Habitat Council (WHC) in cooperation with local, state and federal agencies to create wildlife management areas on lands surrounding our manufacturing facilities. These wildlife areas have become a resource for hiking, learning and environmental conservation for community organizations, school groups and local Boy Scout and Girl Scout troops. Bridgestone Americas sponsors the areas and leads teams that plant beneficial native species and eradicate invasive species while promoting the value of wildlife through environmental education. Beyond helping these species flourish, the teams also find innovative ways to achieve other community environmental benefits. They transform landfills from a community problem into a highly valued wildlife preserve; they provide green space to offset development; and they provide a place for children of all ages to learn about wildlife and help it thrive. Unique among tire manufacturers in the United States, only Bridgestone Americas maintains wildlife habitat areas certified by the WHC. On a very practical level, the wildlife habitat areas use land for a worthwhile purpose that benefits the environment and the community. Local interest and ecological settings determine the type of projects undertaken. They range from outdoor classrooms and nature trails, to small butterfly gardens or bluebird boxes, to 500 acres of dedicated space and native tree species’ reintroduction. Here are just a few examples of the projects taking place at Bridgestone Americas’ WHC-certified habitats: • In Warren County, Tenn., our team planted 300 Chestnut trees to help re-establish the rare American Chestnut. Once the heart of Eastern forests, the trees were Visit Vault at www.vault.com for insider company profiles, expert advice, career message boards, expert resume reviews, the Vault Job Board and more. 73
Vault Guide to Green Programs, 2010 Edition Bridgestone Americas, Inc. nearly wiped out by a lethal fungus blight. Our habitat volunteers include a local “Kids of the Community” at-risk youth program who help us work with the Tennessee American Chestnut Foundation to monitor the progress of the trees on our site. • Our Aiken County, S.C., facility teamed up with dozens of local school children to plant 5,000 Longleaf pine trees (another declining species) at our plant location. This was the first step in a program that earned certification by WHC as a “Corporate Lands for Learning” site. • Our Wilson, N.C., team restored a picnic shelter and is building a hiking trail, while working with local schools to plan for a wildlife education center that includes an aquatic habitat study area. The Wilson team has reintroduced Bobwhite Quail in the enhanced habitat to help re-establish this waning native bird. • In Oklahoma City, Okla., the focus was on education and projects with local Boy Scouts, as well as long-range city planning to tie the plant’s wildlife area to the Oklahoma City River Trails. Part of the habitat at Oklahoma City was farmland that teammates maintained as a vegetable garden. They donated tons of turnips and peas to the Greater Oklahoma City Food Bank to feed local families in need. Since ceasing plant operations in Oklahoma City in 2006, Bridgestone Americas donated the wildlife area to the local school district and a land conservancy for the site of the district’s next elementary school under the condition that 40-plus acres will remain in use perpetually for wildlife habitat and public education. Our wildlife habitat management activities have had a significant and measurable impact on the community. Published articles convey our high level of commitment to the environment by capturing the company’s initiative to create and improve wildlife habitat areas. We have also received recognition from organizations applauding these wildlife initiatives. Since 2000 we’ve been honored by groups that include The Conservation Fund; state departments of environmental quality in Tennessee, Oklahoma and South Carolina; the U.S. Environmental Protection Agency; and the Tennessee Chamber of Commerce and Industry. Further, and more importantly, the wildlife habitats have done exactly what they were designed to do. They provide a place for plants and animals to thrive. Bluebirds, Tree Swallows and Screech Owls are flourishing on these lands. Native grasses provide food and cover for grassland birds. Butterfly bushes and other pollinator plants are increasing pollinator populations. And, what makes us the most proud, is that children from all walks of life work side-by-side with our teammates to learn about nature and everyone’s role and responsibility to protect, preserve and enhance our natural world. For Bridgestone Americas, what started as one donation to honor the Firestone brand’s centennial has become a way of life. Every Bridgestone Americas facility has the opportunity — and is encouraged—to create a wildlife habitat area for the benefit of its community and teammates. At each location, the WHC is invited to visit the habitat area to evaluate opportunities for habitat improvement. Bridgestone Americas teammates, fully supported by the company, are invited to be involved and many spend their personal 74 © 2009 Vault.com, Inc.
Vault Guide to Green Programs, 2010 Edition Bridgestone Americas, Inc. time helping to organize and implement selected projects. Further, we have designed programs for facilities that may not have the acreage for on-site habitats. For example, the Monterrey, Mexico, team worked with local university and bird watching groups to publish and distribute the first Spanish-language bird watching guide for the Nuevo Leon province. The book project earned the company the honor of being named Industrial Conservationist of the Year by the Tennessee Wildlife Federation. For Bridgestone Americas, developing, improving and protecting wildlife habitats on our property is an essential part of running our business and making a positive impact on our communities and environment. Giving back to the community is the foundation upon which Bridgestone Americas was built. And it’s the only way we plan on conducting our business in the future. Visit Vault at www.vault.com for insider company profiles, expert advice, career message boards, expert resume reviews, the Vault Job Board and more. 75
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