Business Fredericton North Growth and Challenges In the year of COVID-19 - Presentation to Council February 1, 2021
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Business Fredericton North Growth and Challenges In the year of COVID-19 Presentation to Council February 1, 2021
➢President Brian Wall Plaza Retail REIT ➢Past President Mary Mersereau Swifty’s 15 Minute Oil Change ➢Treasurer Mark MacFadzen Leede Jones Gable ➢Director Gordon Burtt Commercial Property Owners ➢Director Allen Gratto Speedbumps Sports Bar ➢Associate Director Tim Woods Brookside Mall ➢Associate Director Kim Nash-McKinley St. Mary’s First Nations ➢City Representative Councillor Eric Price ➢ Alternate Representative Councillor Dan Keenan
Municipal Tax Base in Core BIA
$50,072,600 in 2020
60,000,000
50,000,000
40,000,000
30,000,000
20,000,000
10,000,000
0
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
The Northside Core saw an increase in tax base of $3,707,300
from 2019 to 2020 with new developments throughout the BIA
BIA’s Pure Economic Development
➢2.3 KM Rectangle An association of NON RESIDENTIAL PROPERTY OWNERS,
commercial property owners and tenants within a
➢$100,145 Levies defined geographical area who work collectively to
create prosperous, competitive and safe business areas
➢91 Levied Properties that attract people to shop, live, work, visit and invest.
BIA’s are the purest form of economic development,
commercial property owners levy themselves on the
assessed value of their property and that levy is returned
to the BIA for their operations and reinvestment in the
area.
Not for Profit organization run by a board of directors.
2020 Began with Great Promise
➢ BFN started 2020 working
on numerous projects for
the coming year.
➢ Updating and approving
our new Strategic Plan.
➢ Securing Students for
upcoming events.
➢ Booking bands for our
Northside Summer
Concert Series.
➢ Working with Downtowns
Atlantic Canada and
Downtown NB
By February our world and work changed
➢ All of NB shut down except
for essential services.
➢ Our businesses were
closed.
➢ People were asked to stay
home in single family
bubbles.
➢ February, March and April
brought fear and uncertainty
to the public and the
business community.
BFN and NB faced the Challenges
Of COVID-19
➢ BFN helped businesses embrace the “New Normal”
➢ Disseminating information daily on multiple relief
programs for businesses and employees
➢ Helping businesses understand how to operate in a
COVID-19 world.
➢ Connecting businesses with where to acquire PPE,
signage, barriers, sanitizers.
➢ Created a business listing of operational information for
businesses and how they were operating during Red
Phase / Orange Phase.
BFN and NB faced the Challenges
Of COVID-19
➢ BFN, Chamber, DFI, Ignite Fredericton, Opportunities
NB, Fredericton Airport, St. Mary’s First Nation and City
of Fredericton came together to work collectively to help
our business community navigate operating in the
pandemic.
➢ BFN, Chamber, DFI and the City created the COVID
marketing committee focused on getting the public to
support local businesses with social media (facebook,
twitter), webpage, banner signs, door decals, take out
stickers, and advertising, BFN invested $1500 toward the
program.
PPE Grants Helped 24 local businesses ➢ Created a PPE Grant for businesses to access $250 toward the cost of PPE, total grant was $6000 which helped 24 local businesses.
BFN partnered with the City for Al Fresco ➢ BFN invested $3750 to help local restaurants offer outdoor seating from June to August, this was a partnership with the City of Fredericton ensuring the area was staffed and kept sanitized.
Shop Local Major Investment ➢ BFN invested $16,000 in our BFN Dollar Sale, offering a 20% discount on the dollars, selling a total of $80,000 in July and August to help local businesses. ➢ BFN partnered with City Tourism and provided $2100 in discounts and dollars to City Tourism for their support local efforts. ➢ Discounts are expensed in BFN Advertising budget.
2020 BFN Façade Grant Program
➢ In 2020 BFN invested $3658 in
Grant Funding which will leveraged
$12,200 in property upgrades and
investments.
➢3 locations received grants from
$850 to $2,000.
➢ These investments result in
increases in property assessments
which in turn benefit the City of
Fredericton through increased tax
revenue.Member Communications
➢ As we moved through phases Red,
Orange and Yellow, BFN’s
communication efforts ensured
members were kept informed and
information was timely and supportive.
➢ BFN worked closely with members to
ensure they had materials needed for
COVID operational plans which are
required by the Province for all
operations.Your Northside
➢ BFN was able to deliver Your Northside
3 times in 2020 to over 7600 Northside
homes.
➢ 7th year for this publication and it has
become a favourite of our readers.
➢ Word from the Wards provided an
opportunity for Northside Councillors to
speak to the residents of the Northside
during this critical time.
➢ Reinforced shopping local.Graffiti Recording
➢ Graffiti is not a victimless crime, it costs property
owners thousands of dollars for clean up and in many
cases these property owners have given up on
removing the offensive tags.
➢ BFN undertook a full recording of all locations in and
around the BIA that had been tagged with graffiti, a
total 178 pieces of graffiti were recorded.
➢ The purpose of this was to be able to provide police
with a full documentation of tags and locations.
➢ Codiac RCMP member Constable Fader is an expert
in graffiti vandalism, he made us aware of the
importance of having all graffiti recorded. He has
successfully charged vandals which resulted in
restitution for property owners in the Moncton area,
this recording will allow a cross reference of tags for
police locally and provincially when vandals are
charged.BFN Clean Team
➢ BFN’s Clean Team continued to work
through the summer to help keep the
area clean, free of litter and weeded.
This represented a $5000 investment.
➢ BFN’s Clean Team used PPE
equipment to ensure we kept our
employees safe even outdoors.ACOA Relief and Recovery Program
➢ BFN applied for funding for a marketing campaign to
promote supporting your local Downtown, Uptown and
Main Street during the holiday season. BFN took on
this project on behalf of Downtown NB.
➢ BFN was successful in acquiring $47,501.21 for this
generic TV and social media campaign to promote all
BIA’s and their SME’s in our province.
➢ Entire campaign from production to air was turned
around from Nov. 25 – Dec. 25.
➢ 221 English TV commercials aired on CTV and 250
French commercials aired on CBC.
➢ Digital ads on CTV platforms – 55,001 impressions with
144 clicks; CTV news – 100,006 impressions with 228
clicks; CBC English – 422,726 impressions with 899
clicks; and CBC French – 181,058 impressions with
195 clicks.
➢ Downtowns, Uptown and Main Streets reported seeing
steady increasing in sales and conscious efforts by the
public to support local businesses in our BIA’s during
the holiday shopping season.New Development in the face
of COVID
➢ This project is a multi-use development at 23 Main with a commercial
bottom and high density residential component above.
➢The developer is following the concepts of the Main Street Urban
Design Plan.High Density Residential
➢ Phase one of residential
units is complete and
filled
➢ Pad has been poured for
the commercial frontage
on Main Street
➢ Developers following the
planBusinesses opening and expanding
Businesses opening and expanding
Businesses opened or expanded in 2020
➢ HaliMac Axe Throwing
➢ The Looking Glass Salon
➢ Crown Beauty Salon
➢ MP Jenica Atwin Constituency Office
➢ MLA Jill Green Constituency Office
➢ J’s Asian Kitchen
➢ Fredericton Home Hardware Lumber Yard
➢ Crabapple Kids Boutique
➢ Beautiful Creatures and Friends Gift Boutique
➢ Hana Ethiopian Cafe & takeout
➢ Williams Chiropractic
➢ F & D Auto Sales
➢ Fredericton Physiotherapy
➢ Trailway Brewing Company
➢ North Side Creators Market (coming 2021)2020’s Challenges Continue but we are resilient ➢ 2nd Wave of COVID-19 has businesses on edge as phases continue to change. ➢ Businesses have learned to adapt to online, curbside and contactless delivery systems so they will be ready should phases change. ➢ The public is more conscious of the importance of shopping local. ➢ Restaurant Industry face extreme challenges and they need everyone’s support to ensure they can survive in 2021. ➢ BFN’s efforts will continue to focus on helping our member businesses and investing in promoting “Shop Local” programs that have positive impacts. ➢ We are optimistic that in 2021 we may be able to bring back many of the activities our organization has organized in years past such as the Summer Concert Series, Fitness in the Park, Networking Events and the Hawkins Memorial Golf Tourney and introduce new events that will allow us to all celebrate our ability to gather again as a community!
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