BUSINESS Network for digital supply chains - WINTER 2018 / 2019 - Hochschule Augsburg
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WINTER 2018 / 2019 BUSINESS Sought-after personalities – Augsburg University of Applied Sciences NetDiSC Network for digital supply chains
WELCOME | gP BUSINESS | WINTER 2018 / 2019
FACTS TITLE PICTURE
Markus Prophet,
Students Deputy Division
at the Augsburg University of Applied Sciences: 6585 Manager for Con
sultation, Law and IT
in the Faculty of Business (incl. IWI and MVM): 1672 at the Chamber
of Handicrafts for
Swabia and alumnus
of which: of the Faculty of
BA Business Administration (BW) 582 Business
BA International Management (IM) 478 Dear students,
BEng International Management and Engineering (IWI) 299 prospective students,
MA International Business and Finance (IBF) 60 alumni, friends, sponsors
MA Human Resource Management (PMG) 68 and partners of our Faculty
MA Marketing/Sales/Media (MVM) 162 of Business,
MA Tax and Accounting (MSR) 51
Certificate Process Developer in Logistics 8 Prof. Dr. Michael Feucht, Dean
Advanced modules
in BA Business Administration in WS 2018/19
• Change Management With the heading “Massively overestimated”, form of vocational courses, online study pro grammes. The Dean of the Lagos Business
• Controlling the Süddeutsche Zeitung newspaper on 11/12 grammes and the training institutes of large School in Nigeria presented an interesting
• Entrepreneurship, Innovation and Technology Management August 2018 asked the question: “Business companies are playing an increasingly im approach. She required her colleagues to
• Product Marketing and Sales Communication administration is the most popular study portant role. In this context, a trend towards dedicate at least 10% of the time in each
• Auditing and Accounting programme at German universities. Never so-called “stacked credentials” can be ob module to dealing with subject-related ques
theless, in their professional lives the gra served: the accumulation of many educational tions of ethics, sustainability and philosophy.
duates frequently compete with candidates units – education experts speak of “learning This is a very progressive approach which is
from outside the field who learn about nuggets” – makes it clear that the slogan certainly worth considering for all universi
Advanced modules in business administration within the company “lifelong learning” is now a reality. In addi ties of applied sciences.
BA International Management in WS 2018/19 along the way. Is the qualification unneces tion, we need to recognise that the accumu
• International Marketing and Communication Management sary?”. lation of such small educational units may Our alumni demonstrate to me again and
• European Business Studies not only supplement a several-year Bachelor again that creativity is not only a question
• Supply Chain Management For the dean of a Faculty of Business, these or Master study programme but may even of education, but also of personality. Very
• Human Resource Management are of course harsh allegations. Are we offer replace it in some cases in the future. recently, I was in contact with Alexander
ing a study programme that is in high de
mand among applicants but is largely use In this context, a representative of the inter Okl, who obtained a Diplom qualification in
less? Or, to phrase it a better way: How does national accreditation agency AMBA posed Business Administration in summer 2010.
Advanced modules a Faculty of Business at a state university of the question of why our Bachelor and Master After a number of very intense years profes
in BEng International Management and applied sciences need to be set up today in qualifications are valid indefinitely, despite sionally, he took some time out and went
Engineering in WS 2018/19 order to give its graduates something that the clear fact that study contents rapidly be backpacking on a year-long world tour.
• Operations Management provides them with a competitive edge in come outdated. On the surface, the demand He documented his experiences on his blog
• Entrepreneurship, Innovation and Technology Management the labour market and that will be sought af for an expiry date for study courses seems (www.axelgoeswild.com/) and, after his re
ter in business and society also in the future? absurd. On the other hand, holding certain turn, compiled them into a novel: “Asking
professional titles is not only associated with One Question – A Novel about Traveling
A conference with the title “Shaping the passing examinations on a one-off basis, but the World & Finding Meaning and Happi
International exchange programmes Business School of the Future”, which took requires regular further training in relevant ness”.
Students from foreign partner universities: 45 place in June at the Frankfurt School of areas. Against this background, it is not un
(incoming) Finance and Management, addressed this conceivable that, in the foreseeable future, I would like to sincerely thank you for your
Students at foreign partner universities: 95 question. Experts from the fields of business our study programmes may need to be solidarity with our faculty. Our advertising
(outgoing) and science discussed what the future USPs renewed at specific intervals by providing customers deserve special thanks for their
of our graduates in their professional lives proof of up-to-date knowledge in the given kind support.
should be and how a future-oriented educa field. This could provide us with an oppor
Status: 4 October 2018 tional offering can meet the requirements tunity to ask our graduates to return to their
of students and employers in the long term. alma mater not only for alumni meetups
or meetings related to specific fields, such as Yours,
During these discussions, it became appar the HR Day and the HSA_Ops discussions,
ent that challenges exist not only in relation but also in the context of our own further Prof. Dr. Michael Feucht, Dean
to technical contents. The educational training offerings for seminars or certificate
demands of young people have already courses lasting one or more days.
changed significantly. In addition to state
and private third-level institutions offering In the future, creativity, as well as ethical
full-time or part-time study courses over and philosophical issues, should play a great
a number of years, sometimes also in the er role in business administration study pro
2 3
PEOPLE | gP BUSINESS | WINTER 2018 / 2019 NEWS | gP BUSINESS | WINTER 2018 / 2019
FAREWELL: PROF. DR. HANS HERRLER ENTERS RETIREMENT OBITUARIES MOUNTAINS R4 BIKING & HIKING
over-emphasised and demonstrates that
Prof. Herrler was always especially dedicated
to the students. Prof. Dr. Coenenberg and
Prof. Dr. Kafadar, who told a number of
anecdotes relating to his work from the
perspective of the Taxation and Accounting
expert group, made a particular effort to
look dashing at the celebration, both wear
ing a waistcoat – in memoriam, so to speak. Pirmin Stadelmann Elisabeth Scheurer
Prof. Dr. Hans Herrler who, in addition to The Faculty of Business is mourning its
spending more time with his family, wants former colleague Elisabeth Scheurer and its
to apply himself more to his hobbies hunting student Pirmin Stadelmann. The University
and forestry, was presented with a contribu will honour their memory.
tion to a new chainsaw as a farewell gift.
A children’s chainsaw – with noises and a Elisabeth Scheurer died on 23 April 2018
moving chain – was added to the gift as at the age of 66. In the last years of her
Prof. Dr. Hans Herrler a symbolic gesture. It was clearly not easy work at the Augsburg University of Applied
for Prof. Dr. Hans Herrler to say goodbye. Sciences, she was employed as administrative
He promised to support the Faculty also in assistant in the office of the dean of the
A veteran is entering retirement: Prof. Dr. the future with teaching assignments. Faculty of Business at the previous location
Hans Herrler was a Professor of Tax Law at Schillstraße 100 until summer 2011. Under this slogan, 23 students and alumni met with Prof. Dr. Wolfram Schönfelder at Großvenediger mountain for a sporty end to the semester.
at the Faculty of Business for 28 years. Be She entered retirement shortly before the
fore this, he had already held 100 lectures at big move into the W building.
the former Business Administration faculty
at Schillstraße as an adjunct lecturer. This After an almost two-year illness, Pirmin NETDISC: NETWORK FOR DIGITAL SUPPLY CHAINS
means that, at the time of entering semi- Stadelmann passed away in Augsburg on
retirement, Prof. Herrler was the longest- 7 July 2018 at the age of 24. He started his “Augsburg is a supply chain region”: this is the field of logistics in global supply chains bundles in these fields will be developed for
serving educator at the Faculty by some Bachelor programme in International Man how the logistics region of Bavarian-Swabia and make it fit for the future. For this the regional economy and offered as transfer
margin. agement in winter semester 2014 and pur between Augsburg and Neu-Ulm is charac purpose, solution bundles are developed services in the coming years. Practical ex
sued the programme with great dedication terised by logistics experts. This statement for efficient business processes and new change is explicitly sought in the project.
Farewell was bid to Prof. Herrler as he until he fell ill. In summer 2016, he won the is based on the fact that, according to freight data-based business models based on the During the kickoff event on 26 July 2018,
entered retirement during a pleasant cele MasterCup in Wackersdorf with three fellow statistics, flows of goods into the region secure and traceable storage and analysis the path for research activities in the coming
bration with colleagues and staff on 23 July students, the second stage of a Bavaria-wide have a higher tonnage but a lower value than of data along the value creation chains. years was therefore laid out. The fields of
2018. In his speech, the Dean, Prof. Dr. Prof. Dr. Hans Herrler accepts the “new chainsaw“ from Entrepreneurship and Management compe flows of goods out of the region. This is a activity that the participating companies
Michael Feucht, emphasised the high esteem his colleagues Prof. Dr. Alexandra Coenenberg and tition. He optimistically took up his studies clear indication that goods are refined by Cooperation between the research groups see in the areas of “Digitalisation of supply
Prof. Dr. Kalina Kafadar and the Dean, Prof. Dr. Michael
in which Prof. Herrler was always held by Feucht. again last winter semester. Sadly, he ulti production companies in the region and HSA_ ops and HSA_innos should now be chain processes”, “Digital business process
his colleagues, but especially also by the mately lost his battle with the illness. then transported on for consumption or fur intensified at the Augsburg University of es” and “IT security in supply chains” or in
students. In light of the fact that not all busi ther processing. This position of the region Applied Sciences. These groups perform ac the intersections between these areas were
ness students are particularly enthusiastic in global supply chains is based on outstand tivities relating to IT security and logistics particularly interesting. These topics were
about the subject of tax, this cannot be ing logistics of the regional companies. as well as digital value creation networks and discussed together in order to draw up the
business models. framework for action of NetDiSC.
The aim of the NetDiSC research project
is to further develop the excellent starting Together with the Institute for Technology The NetDiSC project was sponsored by
position of the Bavarian-Swabia region in and Knowledge Transfer (ITW), solution the Bavarian State Ministry of Education,
Cultural Affairs and Science through the
BACK HOME: DR. HARTMANN in 2014 and was also a member of the programme for promoting applied research
RETURNS TO THE USA Faculty Council for a time. In addition, he and development at universities for applied
supported the Faculty in making contacts sciences. The project duration of NetDiSC
Dr. Michael Hartmann supported the in the United States. is 48 months, from January 2018 until
Faculty in teaching and self-administration December 2021.
for almost seven years. His classes – from Dr. Hartmann received a job offer as
“Fundamentals in Business” in the first Associate Professor at Holy Cross College Prof. Dr. Michael Krupp (michael.krupp@
semester in International Management, in Notre Dame, Indiana, USA starting hsaugsburg.de) or Marjan Isakovic (marjan.
to “Strategic Management” and “Cross on 1 September 2018. He will establish isakovic@hsaugsburg.de) are available as
Cultural Management”, all the way to a new Business School there together with contact partners if you are interested in the
“Business Ethics and Corporate Governance” his colleagues. NetDiSC research activities.
in the MA International Business and Fi
nance were very popular with the students. However, Dr. Hartmann has promised to Information: Profs. Dr. Krupp, Dr. Richard
Dr. Hartmann also supported the Faculty in maintain close contact with Augsburg in and Dr. Waibel
its strategic further development. He made the future also and to return to the Faculty
very important contributions to restructur as a guest professor in the second half of
ing the Bachelor programmes Business Ad summer semester 2019.
ministration and International Management Dr. Michael Hartmann The participants in the kick-off event.
4 5
NEWS | gP BUSINESS | WINTER 2018 / 2019 PRACTICE | gP BUSINESS | WINTER 2018 / 2019
SPORTY: PARTICIPATION PERSONALWIRTSCHAFTSPREIS PATRIZIA AG: GENERAL MEETING LIVE
PUBLICATION IN M-NET COMPANY RUN 2018: PROF. DR. ERIKA REGNET
BUSINESS AUGSBURG ON THE JURY
ADMINISTRATION
Georg Erdmann, Michael Krupp
Again this year, innovative and future-
Pearson, oriented HR projects were awarded prizes.
€39.95
Large numbers of applications were received
for the following six categories: Training,
The textbook “Betriebswirtschaftslehre” Recruiting, Talent Management, Company
(Business Administration) was published Health Management, HR Organisation and
in April. This is a reference book that Leadership.
will accompany Bachelor students
throughout their studies and describes Like in the previous years, Prof. Dr. Erika
corporate reality in addition to providing Regnet was a member of the jury, which
the academic basics. It is intended to determined the winning concept for each
be both accompanying reading over an category. In the final round on 10 September
entire study programme and a business 2018 in Cologne, the overall winner of the
administration reference work in profes German “Personalwirtschaftspreis” (HR
sional life after graduation. It was written prize) from all six categories was selected
by a team of professors with extensive live on location by the specialist audience.
practical experience in their respective The PROFis from the Faculty of Business and the REWE Dortmund claimed victory this time.
fields. Running_Gags from ZSI (bottom) as well as the team
of the research group for optimized value creation
HSA_ ops (top) successfully took part in the M-net PATRIZIA Immobilien AG invited the students of the Tax and Accounting Master programme in the context of the Economic Law lecture by Prof. Dr. Micha Bloching to take part
company run Augsburg. Congratulations! Information: Prof. Dr. Regnet in its general meeting in Augsburg in order to “study stock corporation law in practice”.
CONGRATULATIONS: SELF-MEDICATION PRIZE AWARD: EXPERT CONSULTANT MOLA DEVELOPMENT CIRCLE: Augsburg University of Applied Sciences with a joint constitution. The development
FOR PROF. DR. GERHARD RIEGL FOR INTERNATIONAL TAX LAW INAUGURAL MEETING and the Fraunhofer workgroup for supply circle is expected to begin at the end of au
chain services SCS, which will incorporate tumn 2018.
The patient researcher and health analyst As a Professor of Marketing at the Faculty of The shortage of skilled workers in logistics their shared expertise from the previous
Prof. Dr. Gerhard Riegl received the Business at Augsburg University of Applied and the difficulties in obtaining new staff for research project “MoLa – Motivation in the Participation in the two-year MoLa develop
traditional “Selbstmedikationspreis 2018“. Sciences and with the Institute for Manage the warehouse make retaining existing staff warehouse”. In the research project, the ment circle is subject to a fee. The number
He was awarded this self-medication prize ment in the Health Service, which he found in the company especially important. But scientists confirmed the link between the of participants in the event is limited. If you
for his patient-oriented services relating to ed and leads, Riegl has been researching, how can company owners or warehouse su motivation of workers and the warehouse are interested, please send an email to
pharmaceuticals and self-medication. The publishing and lecturing for 40 years. His perintendents motivate their skilled workers performance. Together with logistics service Prof. Dr. Michael Krupp (michael.krupp@
award is presented by the German medicine aim is to improve the quality of human in and managers in the warehouse in a targeted providers and wholesalers, motivation meas hsaugsburg.de) or Marjan Isakovic (marjan.
manufacturers’ association Bundesverband teraction in the health system and to increase manner while improving the performance of ures tailored to warehouses were devised. isakovic@hsaugsburg.de).
der Arzneimittel-Hersteller e.V. (B.A.H.). efficiency. In the course of digitalisation, their warehouse? In the MoLa development Another finding is that workers at the opera
patients are increasingly well-informed and circle “Motivated and powerful in the ware tive level in the warehouse area generally Information: Profs. Dr. Krupp, Dr. Richard
Photo: Gerhard Riegl
wish to become experts in their own healthy house”, participating companies will put enjoy their work. Frustration actually occurs and Dr. Waibel
lives. For all healing professions, this makes At the beginning of the year, the Chamber their warehouse performance as well as the as a result of poor conditions and deficits in
it necessary to adapt to partner-like interac of Tax Advisors awarded the title “Expert motivation and health of their employees to staff leadership at the operative level. Man
tion with patients. The patient management consultant for international tax law” to Prof. the test over the next two years and will in agement staff therefore have a key role to play.
4.0 propagated by Prof. Riegl identifies the Dr. Jörg Hoffmann for outstanding theo troduce and revise suitable motivation meas
self-expertise of patients, on the one hand, retical and practical knowledge in this field. ures. The companies will be facilitated and On 29 June 2018, interested companies took
and promotes treatment adherence and Only around 1,200 of 84,000 tax advisors in supported in these methods by three re part in the inaugural meeting of the MoLa
holistic supply of medicine with self-medica Germany currently hold this title. Congratu search partners: the Chair of Work and development circle. In this meeting, the par
tion and prescription drugs, on the other lations! Organisation Psychology at the Friedrich- ticipants were asked about their needs in re
hand. Alexander- University in Erlangen-Nurem- lation to motivation of warehouse personnel,
Prof. Dr. Gerhard Riegl: Pioneer of patient-oriented Information: Prof. Dr. Jörg Hoffmann berg FAU PiA, the research group for the concept of the MoLa development circle
research in health management. Information: Prof. Dr. Riegl optimised value creation HSA_ops at the was introduced, and the circle was concluded
6 7
PRACTICE | gP BUSINESS | WINTER 2018 / 2019
Photo: Martin Troschke
THE LION’S LECTURE HALL 2018 Daniel Kempf (PD Ventures) and Stephan recording of accident circumstances. EXCURSION TO SORTIMO
Batteiger (Peerigon) evaluate the business
It was that time again on 29 June: Students ideas and give the students interested in The university professor and experienced With a visit to Sortimo, the future industrial
at the Augsburg University of Applied starting their own businesses tips on imple founder Martin Plöckl provided the idea for engineers of the Augsburg University of
Sciences presented their promising start-up menting their ideas. “The Lion’s Lecture Hall”. The event repre Applied Sciences got to know a growing
ideas to a top-class jury during “The Lion’s sents the highlight and final examination of company in the region and an interesting
Lecture Hall”. As always, the best and most On this day, five groups presented their ide his “Startup Thinking” seminar, in which potential employer. This globally active
innovative idea wins! Based on the successful as, which were very diverse this year: An app students are made more aware of the topic company, with headquarters in Zusmarshausen
format “The Lion’s Den” on the TV chan to automatically record the circumstances of of founding a company and receive the nec in Swabia, focuses on transport systems and
nel VOX, the students each have 15 minutes an accident, a combination of a sleeping bag essary know-how. interior work of commercial vehicles. The
to demonstrate their entrepreneurial spirit. and self-inflatable sleeping mat, porridge in company employs about 1,300 people and
University professor Martin Plöckl has as a glass and a kit for a frozen smoothie. Both Information: Martin Plöckl leads the markets it operates in as hidden
sembled a top-class “lion jury” made up of the business idea and the presentation are champion. On an invitation from alumnus
prominent and experienced founders and in evaluated. Simon Paesler, Jan Uhrig, and Christian Neher, the group of students were
vestors: Georg Achterling (Cancom), Gero Steffen Schmid won the first prize, an iPad, familiarised with the success story of the
Gode (DailyDeal), Alex Jaeg (Robin Zug), with their app “Crashmate” for automatic company by HR manager Martin Troschke
and head of key account management
Photo: Martin Plöckl
Monika Schluff.
Information: Prof. Dr. habil. Kellner
Christian Neher and Prof. Dr. Klaus Kellner (left) with the group of students.
CAREER PATHS PROJECT managers were almost celebrities, meaning the large international corporations in
that it is very easy to trace their life journey, Munich. Other than that, they are just as
Which career path do the Bachelor and finding suitable data material for the other likely as their fellow students in the market
Master graduates of the Augsburg University groups was more difficult in some cases and ing field to remain in the greater Augsburg/
of Applied Sciences take? What does the also more time-consuming. Munich region.
typical CV of a member of the board of
management of a DAX/MDAX corporation First, the CVs of a total of 181 former stu Among HR managers, the gender balance
look like? How does the career path of male dents who specialised in marketing at the is dramatically different: three quarters of
and female top managers differ? What char Augsburg University of Applied Sciences the positions here are held by men. Different
acterises the career development of a HR were examined. This specialisation is equally managers in the HR department in German
Martin Plöckl (left) together with the students during the final of “The Lion’s Lecture Hall” manager? What characteristics do personnel popular among men and women and in the companies and their CVs were examined
in the HR or marketing department have? study programmes International Manage during this analysis. This target group pri
ment (IM) and Business Administration (BW). marily studied business administration or
SOCIAL COURT: PRACTICAL SOCIAL SKILLS: ADJUNCT PSD BANK: NEW CUSTOMER These and many other questions were an law at a university and is characterised by
LEGAL EXCURSION LECTURER MEETING ACQUISITION swered by the “Career paths” project group It is notable that IM students with the spe rigorous career development. Over 80%
in summer semester 2018. cialisation marketing very rarely go abroad. of HR managers have spent their entire pro
In summer semester 2018 in the context of At the start of July, a meeting with the ad The PSD Bank Munich is a private custom Although the female graduates finish their fessional life in this field. On average, they
their lecture on social insurance law with junct lecturers in the field of social skills – er bank for the region Swabia, Upper and After dividing up the respective teams and studies more quickly, the men find a job fast changed jobs three times. Men were pro
Prof. Dr. Julia Wicke, the students in the rhetoric/presentation, communication psy Lower Bavaria with currently around 84,000 defining the criteria to be checked, data er. Almost one third also have a relationship moted to their first management position
Tax and Accounting Master received the ex chology, management behaviour and ethics private customers. In the context of the analysis could begin. The data entered by to their first employer already through in after an average of eight years, women after
traordinary opportunity to go to the Social – took place at the Augsburg University of Marketing, Sales and Media Master, the two the parties concerned themselves in social ternships, working student positions or their an average of ten years.
Court in Munich to participate in a hearing Applied Sciences. Prof. Dr. Mahena Stief students Lisa Kegele and Veronika Stich media, such as Facebook, XING or LinkedIn, thesis.
in which cases relating to social insurance provided information on current develop developed a concept for customer acquisi was analysed. On 28 June 2018, it was finally time: After
obligation are handled. The special aspect of ments at the University, digital learning pos tion for the PSDBank Munich as an in-depth Specialisations in the field of human resourc many hours of work, the result could be
this was that their professor was also the sibilities and the training offers of the DIZ Master project. For the category of top managers, the es are mainly very popular with women. 78% presented. The audience was made up of
judge. Prof. Dr. Julia Wicke has been a judge Bavaria. company websites, the business report and of the studied group are female. After gradu students and professors of the Augsburg
in the 12th Chamber of the Munich Social Under the supervision of Prof. Dr. Manfred Wikipedia could also be used. While these ation, the former students are often drawn to University of Applied Sciences as well as
Court for many years. This meant that the Information: Prof. Dr. Regnet Uhl and Prof. Dr. habil. Klaus Kellner, the some representatives from the practical
students also had the opportunity during the Master students produced an excellent project realm.
hearing to pose questions to the judge her which covered and analysed all relevant topic
self, the honorary judges and the associate areas such as surrounding area, customer con Information: Prof. Dr. Regnet Presentation of
judges. They were very well prepared: In a tact points and tonality and adapted them to results at www.hs-augsburg.de/homes/eregnet/
so-called “moot court”, a simulated court the business model of the regional direct bank. Result report under www.hs-augsburg.de/
hearing, the students had already taken on The identification of target customers, in par Wirtschaft/Personalmanagement.html
the role of lawyer and taken part in passion ticular, received a lot of attention. The pres (in German)
ate discussions about anonymised court files entation to selected management staff at the
in the context of the lecture. PSD Bank in Augsburg took place in mid-July.
This project can be considered an example of
Information: Prof. Dr. Wicke the intensive cooperation of the Faculty of
Business with the PSD Bank Munich.
Information: Prof. Dr. habil. Kellner The project team before the final presentation
8 9
PRACTICE | gP BUSINESS | WINTER 2018 / 2019
BANK SUPERVISION: VISIT TO In the building, the group were greeted in KONRAD KLEINER GMBH & CO. KG: HUMAN RESOURCES DIDACTICAL WORKING GROUP
THE ECB a very friendly way by a host who led them GOODS RECEIVING OPTIMISATION
through the bank’s own visitor centre after 14 colleagues from seven different Bavarian
On the initiative of Prof. Dr. Anton Frantzke, a very interesting talk about the European In summer semester 2018, goods receiving universities of applied sciences accepted the
students of the “Financial Supervision and banking union. The speaker, an employee at the Konrad Kleiner GmbH & Co. KG invitation to Kempten to attend the didacti
Regulation” module with Prof. Dr. Michael from the “Sanctions” department, explained company in Mindelheim was analysed and cal working group of the DIZ Bavaria. This
Feucht in the International Business and in a very insightful manner why even a optimised by students of the Augsburg Uni year’s meeting focused on eLearning. On the
Finance Master programme as well as a for largely harmonised European regulatory versity of Applied Sciences. “Lean process first evening, the professors took the oppor
eign guest student received the opportunity framework continuously leads to contradic design is the aim of all companies. The con tunity to take part in the opening of the
to visit the power centre of the Euro, the tory measures in his daily work. The partici crete design and implementation of expedi Institute for Digital Teaching Forms at the
European Central Bank in Frankfurt. The pants were positively surprised that the ma ent measures often gets lost among opera Kempten University of Applied Sciences.
students were astonished by the security terial they had learned during the semester tive business”, says Lisa Kimmich, research The event was organised by the professors
measures: Solid concrete barriers in front really can be applied in practice and that assistant at the Augsburg University of Dr. Katrin Winkler (Kempten University
of the building that cannot be broken down their qualification is sought-after also at the Applied Sciences and jointly responsible for of Applied Sciences) and Dr. Erika Regnet
with vehicles. And, in the building, everyone ECB. the student project “Optimisation of goods (Augsburg University of Applied Sciences).
is checked at least as intensively as at the receiving processes”. An example of this is
airport – including backpack inspection and Information: Prof. Dr. Feucht Konrad Kleiner GmbH, which recognised Information: Prof Dr. Regnet
metal detectors. the importance of optimum flows of goods The Bavarian HR professors at the Kempten University of Applied Sciences.
and sees a need for action particularly in the
handling of receiving goods at the company.
Under the leadership of Prof. Dr. Michael
CONTINUING EDUCATION | gP BUSINESS | WINTER 2018 / 2019
Krupp, the students first analysed the exist
ing informational and physical goods receiv
ing processes at the company in order to
visualise the situation on location. Following In-house seminars Target group: Specialist and management
this, process images were developed in order The range of in-house training courses staff from sales, marketing and product
to illustrate the current state of the receiving comprises seminars on all business management as well as project and
The students with professors Dr. Anton Frantzke and Dr. Michael Feucht in front of the ECB Tower. goods situation and illustrate relationships administration and legal topics. These are department leaders for research and
between the individual process levels. The individually planned and conducted in development
first irregularities resulted from this and cooperation with the customers – also in
EVERY YEAR: SEMINAR WITH ASSOCIATES were prioritised and worked out in consul English. Overview of topics (in German) Controlling
tation with the company. This process had under www.hs-augsburg.de/Wirtschaft/ The next certificate course in Controlling
For the twelfth time, students of the Faculty This year, speakers were the IBF Master the aim of identifying areas of activity and Inhouse-Firmenseminare.html. is scheduled to start in March 2019. It
of Business were guests at the Hotel am graduate Rafael Glas from KPMG, Dr. developing measures that the company can Sought-after personalities keep learning comprises a total of 14 seminar days.
Badersee in Grainau. Dean Prof. Dr. Michael Alexander Büchel, member of the board of use for itself. The results of the ambitious throughout their lives. Many employers in Seminars Target group: Specialist and manage
Feucht, Prof. Wolfgang Hauke, Dean of the Cooperative Association of Bavaria, Dr. and highly dedicated project were presented the region are concerned with securing Compact individual seminars on current ment staff from all company departments
the Faculty of Business at the Kempten Wolfgang Seel, member of the board at the in the company on 20 June 2018 and provid and retaining specialist staff. The Faculty issues are very suitable for obtaining new who want to improve or refresh their
University of Applied Sciences, and Werner VR Bank NeuUlm and Erika Henger, Co ed to the satisfied contact partners. of Business provides support for vocatio know-how and quick updates in the event know-how in the area of controlling
Schartel from the Cooperative Association operative Association of Bavaria, Goods and nal training after graduation in a number of changes. These seminars take place and company control due to increased
of Bavaria had once again planned a chal Services Department. In addition to very Information: Profs. Dr. Krupp, Dr. Richard of ways. at the Technologiecentrum Westbayern responsibility within the company.
lenging and entertaining two-day programme interesting talks, the evening discussions at and Dr. Waibel (Technology Centre West Bavaria, TCW),
for selected students and the accompanying the Seestüberl restaurant and the wonderful the university-at-institute in Nördlingen. Information and registration under
professors Dr. Anton Frantzke and Dr. accommodation in the hotel of course also www.tcw-donau-ries.de
Tobias Peylo, as well as Rainer Schaid- contributed to a memorable experience. Current seminars:
nagel, Vice-President of the Cooperative •• 8/9 November Employment law for
Association of Bavaria. Information: Prof. Dr. Feucht supervisors (RA Armin Holnaicher) Contact partner in Augsburg:
•• 20 November Workshop on retaining Prof. Dr. Erika Regnet, coordinator for
specialist staff: Keeping and retaining continuing education
specialist and management staff (Prof. Faculty of Business
Dr. Erika Regnet) Augsburg University of Applied Sciences
An der Hochschule 1
Course information (in German) under 86161 Augsburg, Germany
http://tcw-donau-ries.de/weiterbildung/ Tel. +49 (0)821 5586-2921
seminareschulungen/ weiterbildung.wirtschaft@hs-augsburg.de
Hochschul-Zertifikatskurs
Produktmanagement
Certificate courses Contact partner in Nördlingen:
Part-time, compact certificate courses have Manuela Jenewein
a modular structure and can be booked flexi Weiterbildungszentrum Donau-Ries
bly. They extend over a year. It is possible Technologie Centrum Westbayern GmbH
to obtain a university certificate in addition. Emil-Eigner-Str. 1
86720 Nördlingen, Germany
Start: Oktober 2018
Laufzeit: Oktober 2018 bis Juli 2019 Technologie Centrum Westbayern GmbH
Product management
Emil-Eigner-Straße 1
Tel. +49 (0)9081 5586-151
Module auch einzeln buchbar!
86720 Nördlingen
Grundlagenkompetenz „Produktmanagement“
Instrumentekompetenz für Absatz- und Weiterbildungszentrum Donau-Ries
Unternehmenskommunikation
Technologie- und Innovationskompetenz Tel. 09081 8055-100,
119/20 November “Tool competence for manuela.jenewein@tcw-donau-ries.de
Rechtliche Kompetenz, inhaltliche Schnittstellenkompetenz Telefax 09081 8055-151
Quantitative Kompetenz info@tcw-donau-ries.de,
Projektmanagementkompetenz www.tcw-donau-ries.de
Persönliche Kompetenz
Konzeptionskompetenz für das Produktlebenszyklus-Management 1. Auflage 2018,
marketing and corporate communication”
Änderungen vorbehalten
Abschlusszertifikat der Hochschule Augsburg Titelbild © Yuri Arcurs - Fotolia.com
Prof. Dr. Wolfgang Hauke, Werner Schartel, Prof. Dr. Tobias Peylo, Prof. Dr. Anton Frantzke, Dr. Alexander Büchel, Rainer Schaidnagel, Prof. Dr. Michael Feucht, Erika Henger (Prof. Dr. Manfred Uhl).
and Dr. Wolfgang Seel (from left to right)
10 11
COMPETENCE | gP BUSINESS | WINTER 2018 / 2019 GUESTS | gP BUSINESS | WINTER 2018 / 2019
Photo: Matthias Leo
ROADS TO SUCCESS: goals and capabilities and “recognise your
Photo: Mahbuba Maqsoodi
LAW EXPERT GROUP DR. MAHBUBA MAQSOODI own limits” as it is not possible to “carry two
watermelons in one hand”.
The women’s office at the University
organises presentations and discussions The next lecture in the “Roads to Success”
with interesting women several times a year. series will take place on 6 November 2018
On 10 April 2018, the University welcomed at 18:00 in room J1.19. Christa Weigl-
Dr. Mahbuba Maqsoodi who described Schneider is the speaker at this lecture.
her long regional and personal path in her She is a lawyer and feminist and works for a
book “Der Tropfen weiß nichts vom Meer” number of voluntary projects. For example,
(“The Drop Knows Nothing About the Sea”). she is the vice-chairwoman of “Der Paritä
Afghanistan, the Russian Academy of Arts, tische in Bayern” (“Parity in Bavaria”) and
asylum, and working as a self-employed art spokesperson of the “Parité in den Parla
ist in Germany are some of the topics she menten” (“Parity in the Parliaments”) action
writes about. group.
Dr. Maqsoodi’s positive attitude and energy You can participate in these events free of
impressed the audience. Her values and charge and male students are, of course, also
principles are reflected in her life journey: welcome. We would ask you to register by
“Work and never give up”, even if the cir sending an e-mail to frauen@hsaugsburg.de.
cumstances are still difficult and there are „Wie heißt deine Angst?“ („What is the name of your
setbacks. You should also be aware of your fear?“) by Dr. Maqsoodi. Information: Prof. Dr. Regnet
GIRL POWER
On 25 June 2018, six women came to Augs Applied Sciences as an employer, and out
burg as part of a several-day girl power trip. lined the measures and progress made to
During her presentation entitled “A valued attract and keep female employees. The
colleague, but dispensable manager”, Prof. University was just one stop on their trip.
Dr. Erika Regnet discussed obstacles in the They also visited Fujitsu Technology Solu
workplace and society. During the subse tions for a discussion with Vera Schneevoigt,
quent discussion, effective and less effective who is Senior Vice President and also re
approaches in companies were identified. cently selected as one of the “25 women who
Legal requirements, anonymised applica are revolutionising our economy”. Further
Prof. Dr. Felicitas Maunz, Prof. Dr. Micha Bloching and Prof. Dr. Julia Wicke (from left to right) tions, quotas, compulsory targets with in stops along the way were the archdiocese
centives and penalties, and the use of the of Munich where they listened to a talk held
logib procedure for monitoring pay trans by the equal opportunities officer, Katharina
parency were deemed particularly effective Dötsch, and the Bavarian parliament where
Which study programmes include his supervisory board activity to use in his a judge in Munich. Seven years later, she measures. Prof. Dr. Alexandra Coenenberg, they attended a presentation held by Dr.
law? practice-oriented teaching. moved from general courts to social courts. women’s representative at the Faculty and Simone Strohmayr of the SPD.
The Law expert group is present in all Bach Prof. Dr. Julia Wicke is an expert in Euro deputy women’s representative of the Uni
elor and Master study programmes at the Prof. Dr. Felicitas Maunz was employed in a pean, social and business administration law. versity spoke about Augsburg University of Information: Prof. Dr. Regnet Girl power at Augsburg University of Applied Sciences
Faculty. In addition, Prof. Dr. Micha Bloch large international law firm for many years Her research specialisations include legal
ing and Prof. Dr. Felicitas Maunz chair the before moving to the legal department of tech start-ups as well as start-ups and digi
examination boards for the Bachelor pro ProSiebenSat.1 Media AG. After four years talisation in the social benefits field.
grammes Business Administration and Inter working in one of the largest media compa INDIA: MARKET ENVIRONMENT as part of their sales lecture. Andrea SALES: THE MAGICAL TRIANGLE
national Management. Prof. Dr. Julia Wicke nies in Europe, she successfully set up her Are there practical projects for FACTORS Rössler, speaker on intercultural compe OF CUSTOMER SERVICE
is a member of the examination board for own law firm. She has been a Professor of students? tence and expert on India, was invited
the Master programme Tax and Accounting. Law at the Faculty of Business since 2013. The range of practical projects is very varied: Students of the Business Administration by Prof. Dr. habil. Klaus Kellner to hold Sales is an exciting field. Business Adminis
Her specialisations include competitive, It extends from excursions to the European Bachelor programme enjoyed a very special a highly impressive presentation on the sub tration students realised this during an
Which professors teach the subject trade mark, data protection and media law. institutions in Brussels and Strasbourg and guest presentation with impressive pictures continent of India. She focused on market interesting presentation held by Alexander
of law and what professional experi- Prof. Dr. Felicitas Maunz also teaches the to the German parliament or the German environment factors and their relevance for F. Sragner, longstanding chairman of
Photo: Andrea Rössler
ence do they have? Is there special subject “Basics of self-organisation for stu Federal Labour Court, to visits to different international business operations, and spoke the board of directors at Vodafone Kabel
expertise? dents”, which is intended to make things media companies such as Sky and UFA, all about natural conditions, various religions, deutschland Kundenservice GmbH. He
Prof. Dr. Micha Bloching has been a profes easier for students starting their studies. the way to participating in general meetings, history, the position of the woman, child spoke about the magical triangle of customer
sor at the Augsburg University of Applied such as the Patrizia Immobilien AG general labour and the recent economic boom in service – the tense relationship between
Sciences since 2004. Before this, he worked Prof. Dr. Julia Wicke came to the Augsburg meeting this semester. A project on digital India. She also gave a vivid account of the costs, customer satisfaction and sales in call
as a lawyer and tax advisor in Munich for University of Applied Sciences in 2013. Be start-ups in the social benefits field is also importance of the family, hierarchical struc centres. In particular, he highlighted factors
many years, most recently at a large interna fore taking on a teaching position, she was offered. tures and different concepts of time, which that can ensure high-quality customer
tional law firm. At the Faculty of Business, public prosecutor at the Juvenile Criminal often lead to conflicts between Indians and service.
he teaches German and international private Court in Munich. She gained additional pro Europeans.
commercial law and employment law. Prof. fessional experience as administrative lawyer Information: Prof. Dr. habil. Kellner
Dr. Micha Bloching can put his many years at the Zentrum Bayern für Familie und Information: Prof. Dr. habil. Kellner
of experience from consulting practice for Soziales (Bavarian Centre for Family and Andrea Rössler, speaker on intercultural competence
corporate and insolvency law as well as from Social Matters). In 2003, she was appointed
12 13
GUESTS | gP BUSINESS | WINTER 2018 / 2019
PERFORMANCE ON A FRIDAY of questions on this topic. Mader, senior of contracts, all procedures must be firmly in 16TH AUGSBURG HR DAY:
Photo: Ulrike Tielemann
MORNING advisor for Compensation & Benefits at the place and transparent for all parties involved. PERSONNEL DEVELOPMENT AND TALENT MANAGEMENT
entire ADAC group spoke about his wide
range of experience during his career. As a The students also focused on certain topics The Augsburg HR day is a well-established attention spans. Whether it is web-based
Photo: Christof Mader
mechanical engineer, which is quite exotic in during the discussion: How does health platform for discussing new developments training or micro-learning, emotional stimu
the field of human resources, he has worked affect employee performance? Should the and networking with HR experts from the li are essential. Karsten Mehrtens and Dr.
in many areas of the automobile industry. medical condition of employees already region. Kohn used examples to demonstrate how
For example, he worked on the introduction be taken into consideration in personnel competences can be developed using auto
of the Single Status Pay Agreement (ERA) planning? How do managers influence the This year, the 16th HR day held on 25 July matic learning path calculations based on
for over 15,000 employees, employer brand performance of their employees? Discus 2018, was based on the topic of “Personnel test results. The learning nuggets that are
ing and the establishment of company-wide sions based on these questions highlighted Development and Talent Management”. then used are usually media recordings of
remunerations systems. once again that workplace issues such as cost Prof. Dr. Erika Regnet launched the event 15 to 20 minutes that may also incorporate
pressure and ethical issues are also person with facts, figures and data highlighting that playful elements.
He reported on the cooperation with works nel-related topics. 40 percent of the employees interviewed are
councils and trade unions, and outlined not satisfied with talent management in their Following this, BSH Hausgeräte GmbH was
knowledge that cannot be imparted through At the end of the day, performance manage companies and every second employee does used as an example of a systematic process Karsten Mehrtens at the 16th Augsburg HR Day
theory alone. When discussing the legal reg ment is a balancing act: How do you reward not receive further training. This represents for talent management. It is all about discov
ulations, the students realised the complexity employees without the idea that rewards a significant difference compared with Scan ering, nurturing and retaining high poten semester. Prof. Dr. Sarah Hatfield was the
of the field they will work in if they pursue a for achievements are unnegotiable? What dinavian countries, which are far more ad tials. The speaker was Christian Stelzmüller, moderator for the afternoon.
career in personnel management. The figure degree of distance do you need from an vanced in this area. The cultural background head of Personnel Development and Train
70,000 - the number of collective agreements employee for successful evaluation? What of the various offerings should also be criti ing at the Dillingen site. The guest speaker The 17th HR day is planned for 2 February
in Germany - demonstrated how vast the is the best way to combine quantitative and cally reviewed. shared his initial experience with the partici 2019 on the topic of “Personnel Marketing
field of remuneration is. And we haven’t qualitative indicators? It will never be possi pants in relation to the self-marketing of as an Opportunity to Ensure Skilled Work
even mentioned the employees not covered ble to find the perfect balance, which is why Presentations on new forms of learning employees in the form of add-ons in digital ers”. National and international strategies
by collective agreements. negotiations and discussions on remunera such as “The Future of Learning in an personnel files. Employees could even apply and measures, either new or already tried-
tion models will always be necessary. But as Age of Digitalisation” by Prof. Dr. Katrin for a comprehensive, two-day, competence and-tested, will be collected, presented and
Christof Mader The topics of how individual performance- Christof Mader has shown us: The tasks of a Winkler (Kempten University of Applied development workshop by submitting pitch discussed.
related payments or collective profit-sharing personnel expert cannot be set in stone and Sciences) and “Nuggets of Learning as a videos showing why they are the right ones
will shape the future, and how the require may often vary greatly. And it is even possi Component of the Digitalisation of Educa for the next step. Information: Profs. Dr. Hatfield and Dr. Regnet
ments for performance and achieving goals ble to work productively and make new find tion” by Karsten Mehrtens (Munich) and
What variable compensation models exist, have changed over the years gave the stu ings on a Friday. Dr. Werner Kohn, managing director of Workplaces are also affected by the ageing
how can they be introduced in a way that dents an insight into the past and future of VIWIS GmbH, were also on the agenda. of society. Skilled workers and management
is beneficial to both the employee and the personnel work in the field of performance. staff have specific expectations and ideas for
employer, and which models actually result One thing is certain: Only when manage Prof. Winkler noted that at the moment, their future careers. This is why Prof. Dr.
in improved employee performance? On ment and HR staff have a relationship of Infos: Prof. Dr. Hatfield technologies are driving forward new ways Erika Regnet finished off by outlining the
the morning of 22 June, Christof Mader, trust can developed systems actually work. of learning and the challenge is to arouse first key findings from the “Best Agers”
guest lecturer in the Performance Manage When push comes to shove, in the case of interest among the participants using suita study that she carried out in cooperation
ment advanced course, answered a number activity shortfalls, warnings or termination ble content and to meet the needs of shorter with borisgloger consulting in the summer
AGILITY IN THE SEMINAR ROOM This happens, for example, if agility is seen as At the end of her visit, the students were
being the same as spontaneity and if individu shown a clip from Siemens, Bosch and
The ‘Agile Methods’ seminar took place in al team members are removed from projects Daimler. These companies have recently
the summer semester for the first time and on short notice, which leads to a lack of pro experimented with the new “working out
was led by Wolfram von Bremen and Prof. ductivity and is contrary to the actual goals loud” agile method. This method is applied
Dr. Sarah Hatfield. With a topic like this, you of agile work methods. The belief that teams for one hour at a time in addition to pro
expect certain work methods during the semi should organise themselves in an agile man cessing time over a period of 12 weeks. This
nar itself. Quite a lot of time was devoted to ner is also a widespread misunderstanding. method could also be considered for small,
experiencing agile methods such as sprint Teams work well if clear rules and roles have cross-functional teams at KUKA. We’re
simulations, time boxing and design thinking been outlined and are adhered to. excited to find out how it works.
exercises first hand. On the last of the four
dates, Susanne Köpf, an agile coach at The students took the opportunity to ask the Information: Prof. Dr. Hatfield
KUKA AG was a guest lecturer. She spoke speaker about how agile work methods are
about her personal and practical experiences used at KUKA and to find out how the com
and gave the students an insight into her pany deals with difficulties that may arise
main task of promoting an agile mindset when trying to achieve an agile corporate cul
within the company. ture. It became very clear that working with
agile methods is a continuous process and
Staying with this topic, two students held a requires constant reminding and fine tuning
presentation about agile anti-patterns on the to achieve the desired results. Susanne Köpf
same day. They spoke about the consequences gave further insights into how she always
of focusing too much on individual agile prin encourages this during management training
ciples and, therefore, neglecting other aspects. courses.
14 15
STUDIES | gP BUSINESS | WINTER 2018 / 2019
LOGISTICS EXPERTS tres of the Bavarian Employers’ Association ded in the large-scale research project on ALUMNI MEETING: GOOD SPIRITS DESPITE TORRENTIAL RAIN FURTHER EDUCATION “LOGIS
OF THE FUTURE in Nuremberg and the SCS project group “Transparency in Production Processes” TICS PROCESS DEVELOPER”
from the Fraunhofer Institute all collabo (TRiP). Renowned companies and various The third alumni meeting of the Faculty wards. Following a sunny start, the barbeque
“We want to bring a breath of fresh air into rated with the HSA_ops of Augsburg Uni research institutes from the region are of Business took place on 8 June 2018. 60 in the courtyard between the W and M The part-time certificate degree programme
logistics” say Lisa Kimmich and Philipp versity of Applied Sciences as part of the working on this project to fully exploit the graduates and a few professors met for a buildings had to be called off due to torren “Logistics Process Developer” began once
Gruber from the Research Group for LogiPICs project. unlocked potential of digitalisation. Sensor champagne reception in front of the Patrizia tial rain and the guests had to move to the again this semester. This one-year further ed
Optimised Value Creation – HSA_ops. and process data is gathered and evaluated auditorium on the ground floor of the W canteen. But this didn’t stop the guests from ucation course is aimed at ambitious logistics
Philipp Gruber is also a member of the in a structured manner. By applying various building. Following a short welcome from reminiscing until late in the evening. Save specialists with practical experience and aims
Kimmich is in her third semester of the HSA_ops research group. His research algorithms, patterns should be identified the dean, Prof. Dr. Hariet Köstner present the date: The next alumni meeting will take to provide the students with in-depth knowl
Master of Applied Research at Augsburg focuses on the digitalisation of production that allow the prediction of errors, which ed the results of this year’s graduate survey. place on 7 June 2019. edge of process management and optimisa
University of Applied Sciences and is also and logistics processes. His topic is embed in turn prevents machine downtime. The This gave the participants plenty to talk tion. This course focuses on a combination of
working as a research assistant at HSA_ops. structuring and evaluation of data is funda about during the relaxed get-together after Information. Prof. Dr. Feucht theory with practical examples and exercises
To counteract the labour shortage in the mental to the development of digital busi allowing the participants to apply the content
Photo: Matthias Leo
logistics sector, she is analysing the integra ness models. Classic products are equipped learned during their day-to-day work. In ad
tion of employees in the logistics sector with additional services and linked using dition to university professors, experienced
in her studies. In the LogiPICs research new, digital business models. The addition experts from various areas of logistics have
project, she is contributing to the develop al service offerings represent new sources been employed as adjunct lecturers for this
ment of a universal visual language which of income for the companies that produce course. The classes to be attended in person
aims to quickly and effectively train people them. Customers would also have the op are spread out over two semesters and mainly
with language barriers in logistics processes. portunity to reduce high investment costs take place on evenings or weekends to cater
In addition to refugees and non-EU citi using performance-oriented payment models. for those in employment.
zens, people who are functionally illiterate
are also part of the target group. These are Curious? You can find further information The degree programme, which is in its second
people who have difficulties understanding about the research projects and the Master year now, has recorded a significant increase
complex matters although they can read of Applied Research at: www.hsaugsburg.de/ in the number of participants. The director
and write. Companies from the logistics zukunft #HSAzukunft. of studies, Prof. Dr. Florian Waibel says that
sector, the Training and Development Cen he is “delighted that this course is gaining in
Lively discussions during the third alumni meeting of the Faculty popularity”. According to Prof. Waibel,
“There is definitely a gap between theory and
practice in logistics, especially in the area of
process management. This degree pro
HSA_OPS: TWO PHD STUDENTS AND ONE GRAPHIC DESIGNER As part of the TRiP research project, he PERSONNEL MANAGEMENT: and century project. Personnel, the structure gramme aims to bridge this gap and provides
IN THE TEAM is also analysing agile methods of software REUNION of research and teaching to be kicked off in the students with the required specialist and
development, prospective analysis of mass 2019, the planned model degree programme, method knowledge.” The participants in the
Since the middle of 2017, three new re Philipp Gruber studied Business Adminis data in production and the development of The XING alumni group “Alumni and finances, building work and patients’ needs first year, who started the course in the winter
search assistants have been supporting tration at the HSA and specialised in Logis digital business models. Friends of Personnel Management at Augs all have to be coordinated and balanced dur semester of 2018 and are now almost finished,
the Research Group for Optimised Value tics & Supply Chain Management and Inter burg University of Applied Sciences” already ing the day-to-day running of the hospital. also praised this concept. “In the workplace,
Creation, expanding its service portfolio. national Management Studies, as well as Marjan Isakovic also studied Business has 111 members. we can only benefit from the content taught
Sustainable Management & Global Supply Administration and specialised in Change & In addition to the topic of change and here”, says Markus Lutz, managing director
Alexandra Kornacher studied Communica Chains while studying at The Hague Uni Human Resource Management. On comple The personnel experts met up again on 16 organisation, visiting the 57-metres high of Eduard Lutz SchraubenWerkzeug GmbH
tion Design at Augsburg University of Ap versity of Applied Sciences. He then com tion of his studies, he was employed as a May 2018 following a presentation held at helicopter landing pad on the roof of the and also a participant in the first year of this
plied Sciences. During this time, she special pleted a Master of Applied Research special personnel officer in the area of strategic the Augsburg hospital organised by Ruth hospital with a view of construction projects course.
ised in information design and enhanced ising in Production and Logistics. Digital personnel development before deciding to Hintersberger. Dr. Renate Linné, unit in the surrounding area was a particular
her knowledge by doing an internship in concepts to optimise production and logis return to Augsburg University of Applied manager at the university hospital, gave a highlight. The programme always starts in the winter
the infographics department at the Kircher tics processes paying particular attention Sciences to do a Master of Applied Research first-hand account of the status and current semester and the deadline for applications is
Burkhardt agency. On completion of this to data-driven process optimisation based specialising in “The Human Factor in Digi developments in the Augsburg lighthouse Information: Prof. Dr. Regnet 30 June.
programme, she decided to do a Masters on ERP data is at the core of his research. talisation”. His research focuses on the inte
in Information Design at the University of gration of humans into digitalised logistics
Applied Sciences Würzburg-Schweinfurt and production processes. His projects
where she studied the topic of “Intercultural include “MoLa – Increasing Motivation
Communication” in great depth from a of Specialised and Auxiliary Staff in the
design point of view. Her job in the area of Warehouse“ and “LogiPICs – Logistic Pro
refugee relief at the Youth Welfare Centre cesses in Visual Language“. He also plans to
of Upper Bavaria was also used for research conduct research on employees in a volatile
purposes. Since finishing her studies, she is environment. In addition, his doctoral thesis
also working as a freelance information de deals with “The Effect of Agile Principles on
signer for MAN Truck&Bus and the Max Employee Satisfaction in Warehouses”.
Planck Institute. As project manager for
graphic design in the “LogiPICs” project, Information: Profs. Dr. Krupp, Dr. Richard Benjamin Reichart, programme coordinator (left),
she is currently working on the design of and Dr. Waibel and Prof. Dr. Florian Waibel, programme director (right),
provide information about this programme.
a visual language for warehouse workers.
She specialises in information design, inter www.hs-augsburg.de/Wirtschaft/pe-l.html
cultural design and service design.
Philipp Gruber, Alexandra Kornacher and Marjan Isakovic Hospital helicopter landing pad with a view
(from left to right)
16 17
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