BUSINESS TOOLKIT GETTING YOUR BUSINESS READY FOR THE TOUR DE YORKSHIRE 2018 - Hambleton District Council
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BUSINESS TOOLKIT GETTING YOUR BUSINESS READY FOR THE TOUR DE YORKSHIRE 2018
4 TOUR DE YORKSHIRE IN NUMBERS 7 THE GRANDEST GRAND DÉPART 8 GET TO KNOW THE FACTS 9 BRANDING 10 GET ONLINE 11 CYCLE TOURISM IS GROWING 12 RACE READY 12 TALK TO YOUR STAFF 12 TALK TO YOUR CUSTOMERS 13 SHOUT ABOUT YOURSELF 14 CUSTOMER SERVICE 15 WORKING TOGETHER 16 DRESS TO IMPRESS 17 INTERNATIONAL THINKING 19 BE PREPARED 20 YORKSHIRE BANK BIKE LIBRARIES 21 STAGE MAPS 27 WHEN YORKSHIRE TURNED YELLOW 29 WELCOME TO YORKSHIRE CONTACTS 30 LOCAL AUTHORITY CONTACTS
Race start Race finish Start town Finish town
10 km
SINCE THE TOUR DE YORKSHIRE
WAS LAUNCHED IN 2015 IT HAS
GROWN YEAR ON YEAR AND IS
NOW REGARDED AS ONE OF THE
BIGGEST AND BEST SUPPORTED
RACES IN THE SPORT.
THE TOUR
DE YORKSHIRE
AMAZING COVERAGE “People have really taken the Tour de
The race was televised in 180 Yorkshire to their hearts and we’re
countries and watched by some 9.7 working hard to get it extended to four
million global TV viewers across days in 2018 so we can to bring it to
Eurosport and ITV4. 34 global more parts of the county and
broadcasters covered the action, up generate even greater benefits.”
from 22 in 2016 and there were over
140 hours of TV coverage shown, up This year’s race attracted a stellar
178% on 2015 according to an field and Welcome to Yorkshire are
independent survey by Nielson Sport confident of enticing more big names
2017. for the next two editions as the
world’s best riders look to visit the
The 2017 Tour de Yorkshire boosted county in preparation for the 2019 UCI
the economy by almost £64 million, Road World Championships.
and the race weekend from 28-30 April
saw a record 2.2 million spectators line The word is already out on the
the route and spend 8% more than unprecedented reception the riders
last year. Accommodation spend was receive when they compete in
up 6.5% year on year and non- Yorkshire, and 2017 winner Serge
accommodation items such as food Pauwels said: “I’ve cycled all around
and drink, souvenirs and transport the world and my favourite three
was up by 9%. crowds are for the Classics in Belgium,
those in the Basque Country, and here
Sir Gary Verity, Chief Executive of in Yorkshire.
Welcome to Yorkshire, said: “This is
marvellous news for Yorkshire and the “Over the winter my team wanted me
public support this year was truly to take part in the Tour de Romandie
overwhelming. to warm up for the Tour de France but I
said no, I want to do the Tour of
Yorkshire.”
04
THE RACE MEDIA
2.2M
2.2 MILLION
SPECTATORS ROADSIDE
180
180 GLOBAL TERRITORIES
BROADCAST THE RACE LIVE
490KM
490KM OF YORKSHIRE’S
FINEST ROADS AND SCENERY
549
549 GLOBAL
BROADCASTERS
252
252 WORLD CLASS MEN
AND WOMEN RIDERS
296M
296 MILLION
PRINT REACH
PRIZE
ONE OF THE MOST LUCRATIVE
RACES IN WOMEN’S CYCLING
536M
536 MILLION
BROADCAST REACH
36
36 TOP TEAMS FROM
AROUND THE WORLD
9.7M
9.7 MILLION GLOBAL
TV VIEWERS ACROSS
EUROSPORT AND ITV4
ENGAGEMENT
702,000
110.3M 702,000 FILM VIEWS
7M
110.3 MILLION 7 MILLION
TWITTER REACH FACEBOOK
REACH
3.06M
158
158 COUNTRIES
3.06 MILLION PAGE VIEWS ON VISITED THE
LETOURYORKSHIRE.COM IN WEBSITE
THE MONTH OF THE RACE
06
IN 2014, YORKSHIRE SUCCESSFULLY
HOSTED THE GRANDEST GRAND
DÉPART OF THE TOUR DE FRANCE,
WITH OVER 4 MILLION ROADSIDE
VIEWERS AND A GLOBAL AUDIENCE
OF MILLIONS IN 190 COUNTRIES.
THE GRANDEST
GRAND DEPART
GRAND DÉPART MEDIA COVERAGE
Media coverage was overwhelmingly positive and
at record levels for a Grand Départ of the Tour de
France. Regionally, nationally and internationally
coverage centred on the unprecedented crowd
numbers, the landscapes and the way Yorkshire
embraced the arrival of the Tour de France. Over
the period from 1 January 2013 to 31 August 2014*
it is estimated that £330m of free publicity for the
event was generated from tens of thousands of
articles and news items.
INTERNATIONAL CYCLING
Due to the overwhelming success of the event
and the positive economic and social benefits
generated, Welcome to Yorkshire and Amaury
Sports Organisation (A.S.O.) supported by British
Cycling have created a strong, long lasting race on
the international elite calendar that contributes to
the cycling legacy for Yorkshire.
* the time period is the same as that measured by TfL in its analysis of the 2007
Grand Départ. The figures exclude all race weekend broadcast coverage of the event
(television and radio) and all international race weekend coverage of the event.
Register and follow Talk to your council
Your local council will also be able to provide further,
• Sign up to the Tour de Yorkshire enewsletter Allez more localised Tour de Yorkshire information. Please
Yorkshire on letouryorkshire.com/email-updates to go to the back page for a list of contacts.
keep informed of all the latest updates
Become a member
• Go to letouryorkshire.com/news to find out
what’s happening of Welcome to Yorkshire
Welcome to Yorkshire is a national success story that
• Follow us on social media Twitter @letouryorkshire, has transformed UK tourism since launching in 2009.
Facebook @LeTourYorkshire and Instagram As the county’s official destination management
@letouryorkshire and include #TDY organisation (DMO), our role is to promote Yorkshire
as the number one business and leisure destination
Attend a Tour de Yorkshire Roadshow in the UK.
• Businesses across Yorkshire are being invited to a We are succeeding in that aim. Internationally
series of Tour de Yorkshire roadshows as the county acclaimed marketing campaigns, an award-winning
gears up to host the major international cycle race. website and an industry leading communications team
have given Yorkshire an unprecedented national and
• This roadshow, delivered by Welcome to Yorkshire, international presence.
is a great opportunity to come along and find out
more about what is happening in your local area and Our membership scheme offers you and your business
across the region during the Tour. the opportunity to benefit and be part of this success.
• The session will include a short presentation, We are now working with thousands of businesses
detailed information of the route, advice on how across Yorkshire who have joined our big ambition to
to make the most of this world-class event and a connect with each other and support our collective
Q&A opportunity. They will also give advice around mission of creating world class campaigns that result in
brand guidelines and how your business and extraordinarily successful visitor numbers.
community can make the most of the opportunity.
Go to Eventbrite and book yourself onto your Contact our membership team
nearest roadshow. membership@yorkshire.com or go to
industry.yorkshire.com for more information.
TIP 1
GET TO KNOW
THE FACTS
The use of the Tour de Yorkshire logo is only permitted
with the prior written approval of the Amaury Sport
Organisation/Welcome to Yorkshire.
Logos are only permitted to be used by official
partners, sponsors, suppliers of A.S.O. and the event.
You cannot use the official Tour de Yorkshire
logo in any way.
This means the logo cannot be used for example
by other businesses and organisations, either through
unlawful use of the logos or otherwise cannot
falsely represent any official association to the
Tour de Yorkshire.
Yorkshire Loves le Tour
There is however, the Yorkshire loves le
Tour logo for Welcome to Yorkshire members to use.
This can be used on all forms of communication
including advertising, print, press, online and social
media activity. All Tour de Yorkshire activity must be
approved by Danielle Ramsey, at Welcome to
Yorkshire. You can email dramsey@yorkshire.com all
artwork and proofs for approval.
Editorial
You can mention the Tour de Yorkshire in a factual/
editorial context. We advise that the following wording
“Yorkshire’s biggest bike race” be used when
describing any events, you may wish to hold that
are not official Tour de Yorkshire events.
TIP 2
KNOW
ABOUT
BRANDING
09
TIP 3
GET ONLINE
Website Social Media
The world’s eyes will be on Yorkshire during the run-up Use Social Media to highlight all that your business is
to the Tour de Yorkshire. Making sure that your website doing around the Tour de Yorkshire. Make sure you are
is user friendly will improve your chances of taking using the correct hashtag - #TDY - and make sure your
bookings and reaching a wider audience. content is varied and is not just a constant sales
message.
Think about the audience that might be visiting your
site and make sure it will answer any questions they For instance, you might want to share some images
might have. If you are cycle friendly make sure that that you have taken of the surrounding area – pictures
your website highlights this. are always popular with consumers and, on Facebook
in particular, really stand out in a user’s timeline.
On top of this, there is likely to be an increase in
international traffic to your website too so you might Work together with other local businesses and councils
want to think about having a multi-lingual site. Google and with your local community to spread the word
Translate have a really simple, free plugin that you can online about what is going on that will be of interest to
install on your website that will make your site available potential visitors. So if you are an accommodation
in lots of different languages. provider you might want to share special events that
are going on in your area around the Tour de Yorkshire.
Also, if you are having themed packages or events
around the 4 days of the Tour de Yorkshire, make sure Showcase Yorkshire-themed menus from local
these are listed on your site and, most importantly, restaurants or good cycling routes near to your
easy to find. property. If you show, through your social media, that
the location of your business is a real hive of activity for
the Tour de Yorkshire, then you will attract more
people to your business.
Make sure you engage with the Tour de Yorkshire
@letouryorkshire and #TDY on twitter and
letouryorkshire on Facebook and Instagram so you can
keep on top of any major announcements relating to
the Tour de Yorkshire.WITH THE TOUR DE YORKSHIRE NOW IN ITS FOURTH YEAR YORKSHIRE IS WELL AND TRULY IN THE SPOTLIGHT AS BEING THE HOME TO CYCLING AND IS ATTRACTING MORE CYCLISTS THAN EVER TO THE RACE AND TO CYCLE IN THE COUNTY. TIP 4 CYCLE TOURISM IS GROWING Cycling Charter We are encouraging businesses to reach out to cyclists, make sure you give them every reason to recommend Yorkshire and to return. If you are a member of Welcome to Yorkshire and you offer a warm, friendly and practical welcome to cyclists, then download the relevant charter from industry.yorkshire.com/become-a-member/ yorkshire-welcomes-cyclists, check yourself against the criteria and if you can meet all of the points, then please return the charter to: Yorkshire Welcomes Cyclists, Welcome to Yorkshire, Dry Sand Foundry, Foundry Square, Holbeck, Leeds, LS11 5DL or email info@yorkshire.com and we will send you your window sticker and email you a logo you can use to promote your business. 11
THE TOUR DE YORKSHIRE IS Talk to your staff
EXPECTED TO GENERATE OVER TWO
Newsletters
•
MILLION ROADSIDE SPECTATORS Circulate the Allez Yorkshire newsletters around
OVER THE FOUR DAYS. THIS WILL your team or print a copy and put it on your staff
BRING WITH IT PLENTY OF notice board.
OPPORTUNITIES TO GENERATE • Team Meetings
REVENUE FOR MANY BUSINESSES Host meetings and include Tour de Yorkshire on the
ACROSS YORKSHIRE. agenda, so that all staff are aware of the Tour de
Yorkshire.
• T
our de Yorkshire Champion
One person can take responsibility for being the
champion so other staff members know who to
come to for information.
Talk to your customers
Plan what you want tell your customers and have
a list of the key points for staff, which might be:
•
How far away the Tour de Yorkshire passes
from your business
•
What your opening days / times will be
during the Tour de Yorkshire
• Where they can find out more information
E-shots
If you are sending regular emails out to your database
you can include some factual information about the
Tour de Yorkshire on here as a secondary message.
Promote what else guests and customers can do in the
area. If you are an accommodation provider you may be
able to get extend their stay, if they are made aware of
an event happening later in the week. You could also use
what is happening in your area to encourage people to
come back to you via your e-newsletter and advertising.
Why not promote a special offer to encourage people to
return after the Tour de Yorkshire.
Promotion
TIP 5 Link back from your website to letouryorkshire.com to
make sure your visitors can access relevant, up to date
information on the race.
Collect official Tour de Yorkshire spectator guides, car
BE RACE
stickers and posters from your local Tour de Yorkshire
Roadshow and offer these to your customers.
Or create your own posters and leaflets (within the
READY
Tour de Yorkshire guidelines) to remind customers of
your opening hours etc. during the Tour de Yorkshire
weekend. Advertising your next events locally to give
people a reason to return later in the year.
12TIP 6
SHOUT ABOUT
YOURSELF
The Tour de Yorkshire will generate a huge Then, importantly, introduce a quote. Use the
amount of media attention. standard journalistic style which is set out below.
Top tips for writing a press release Quote
• Do not overtly promote the product. Full name and position:
Remember a press release is a news story John Smith, museum director, said:
not an advert Make the quote emotive and interesting. Try to avoid
• We suggest press releases are kept to one offering bland, obvious quotes. Keep the sentences
side of A4 short to makes it easier for the journalist to sub if
necessary. Where possible offer a second quote
• One of the most common problems is that the story (usually of endorsement) from a third party such as
is not strong enough for a press release, so think the local MP, a national body or Welcome to Yorkshire,
carefully and be honest with yourself – is the story as this gives credibility to the story.
worthy of a press release?
• Another common problem is that press releases More detail
can be boring and long winded Add more detail about what has led to the news item,
• Use everyday language and avoid any industry jargon. what it includes and if necessary more background.
• Nothing frustrates a journalist more than not being Sum up
able to get hold of someone to discuss the press If appropriate, end with website and contact details, i.e.
release with, so it should finish with a name,
position, email, land line and mobile To find out more information visit www.website.com
or call phone number
Format of a good press release
Headline
Punchy, attractive and short - around six words is ideal,
such as: Royal wedding is a blessing for local church.
Intro
Always put the story in the top line - make the intro
short and snappy, and tell the entire story in 20-30
words. Phrase in such a way that the reader will want
to read on and find out more.
Body
Go into more detail with key information
such as headline figures and timescales etc.
16TIP 7 CUSTOMER SERVICE Most businesses offer good customer service. The Tour de Yorkshire is an excellent way to showcase your product or service to a large audience. By focusing on the customer service you offer will not only mean you can delight people buying from you in 2018, it also means they’re more likely to recommend you to their friends, and to return and buy from you again in the future. What can you do to make it great and help people leave with fantastic memories? • Provide your team with the resources necessary to answer customer queries effectively. This could range from bus timetables to explaining the village fête happening in 2 days’ time. • Encourage and gather feedback. Listen to what your customers have to say and act on it! • Encourage your staff to be your customers’ problem solvers and to go the extra mile to make their day run smoothly. • Be proactive – anticipate your guests’ needs before they ask you. • Invest in your staff and look into enrolling them into external customer service courses. Think of your business from the customer’s point of view and think of ways that you can enhance their experience. The smallest attention to detail may make a huge difference. Other creative ways you can delight your customers, include: • Allowing guests to pre-order food deliveries prior to their arrival if using self-catering accommodation. • Training a few key members of staff on puncture repairs and/ or offer a complimentary bike cleaning service. • Provide your customers with a simple cycling related gift.
TIP 8
•
Are there complementary businesses/events
nearby that could enhance your own to provide a
superior package for your customers? For example:
- Could you supply bike maintenance/hire for nearby
hotels that cater for cyclists?
WORK AS ONE
- Could you offer evening meals/packed lunches for
nearby accommodation that cannot offer their
own, such as local campsites?
•
Introduce a local loyalty scheme. This doesn’t
WORKING TOGETHER AS A BUSINESS necessarily have to be offering a discount. Think of
an incentive that could be unique to your business.
COLLECTIVE OR AS A GROUP/
COMMUNITY CAN ENCOURAGE •
Don’t forget to talk to your local council and
EVERYONE TO AIM FOR THE SAME Welcome to Yorkshire to tell them what you are
doing and tagging us into any posts on social media
GOAL AND YIELD FAR GREATER or by using #TDY.
RESULTS. HOW WILL YOUR TOWN OR
VILLAGE ENCOURAGE SPECTATORS •
Get involved and work with local tourism and
business groups in your area. Support your local
TO WATCH THE RACE WITH YOU, groups and feedback ideas for possible ways to
SPENDING MONEY IN YOUR BUSINESS? increase tourism in your area.
15•
You can achieve economies of scale by promoting Land Art
your business in partnership with others and your
After a hugely successful launch in 2016, the Tour de
message will have far greater reach if several of you
Yorkshire Land Art Competition is BACK for 2018 and
are promoting it.
is a great way for businesses, landowners, farmers,
•
The Tour de Yorkshire sees new visitors to the schools, community groups - and anyone else with a
county, a lot of these first time visitors – you can creative spark - to get involved! Last year hundreds of
make it easy for people to plan their first holiday pieces popped up in fields, playgrounds, market
here by working with other businesses to promote squares and car parks along the race route, and every
your town or village as a whole to them. one of them complemented the action brilliantly with
their bursts of colour and creativity. To find how to
•
Don’t over charge! There will be a greater demand
get involved go to letouryorkshire.com/landart
for accommodation during the Tour de Yorkshire
and tourists may be willing to pay high prices.
Dress to impress
However, visitors may not return or recommend
Yorkshire if they feel they have not received value Make sure your business, community, village or town
for money and you may receive negative feedback are looking their best as every stage of the Tour de
and reviews. Yorkshire is televised in 180 countries and watched by
some 9.7 million global TV viewers across Eurosport
and ITV4. Bunting, bikes and anything yellow and blue
will help your community look its best on the day
welcoming visitors and the peloton to Yorkshire.
16THE TOUR DE YORKSHIRE IS AN
INTERNATIONAL CYCLE RACE AND
WILL ATTRACT MANY VISITORS FROM
OVERSEAS. THE TOUR DE FRANCE
ATTRACTED VISITORS FROM THE USA,
AUSTRALIA AND A HOST OF
EUROPEAN COUNTRIES SUCH AS
FRANCE, GERMANY, SPAIN, THE
NETHERLANDS AND ITALY. YOUR
BUSINESS MAY HAVE THE
OPPORTUNITY TO WELCOME MORE
INTERNATIONAL VISITORS THAN IN
AN AVERAGE YEAR.
TIP 9
INTERNATIONAL
THINKING
Learn foreign phrases Food expectations
•
You and your team may benefit from learning a few •
Although international guests will come to Yorkshire
simple sentences in different languages, including: to experience our traditional English food, it may be
- Welcome/Welcome to good for cafés, restaurants and bars to also offer
- Hello/Goodbye international food options.
- How are you? •
Why not host some internationally themed food
•
Why not make your webpage internationally days/nights to get in the Tour de Yorkshire spirit?
friendly by displaying your information in different Choose a country and decorate your café, bar or
languages? restaurant, then serve the traditional food from that
•
You could use the services of translators and country, play music and get dressed up.
language teachers to have your promotional
Make international visitors feel at home
literature translated or hire someone for a few hours
to help train your staff in some key phrases. Go to •
International guests are less likely to be familiar with
http://industry.yorkshire.com to find out more. the local towns, cities and roads in Yorkshire. On
your business’s website, leaflets etc. make sure
good, clear directions are available for international
guests with distances in kilometres as well as miles.
17•
Although some international guests will be able to
speak English fluently, others may not. It could be
useful if there were some staff that could speak the
basics of different languages.
Accommodating international guests
•
Have universal chargers available for international
guests to borrow.
•
Why not produce your own town guide, which would
make international guests feel excited about visiting
the area? You could focus on the local attractions
which would mean the most to visitors from
overseas.
•
Offer your international guests ways to pay in their
own currency.
18THERE WILL BE ROLLING ROAD CLOSURES OF AROUND AN HOUR IN OPERATION DURING THE TOUR DE YORKSHIRE STARTS AND FINISHES AND SOME OF THE KEY TOWNS ON THE ROUTE MAY BE ON A LONGER ‘LOCK-DOWN’. CONTACT YOUR LOCAL COUNCIL (DETAILS AT BACK OF THIS BOOKLET) TO FIND OUT ABOUT THE TRANSPORT PLANS AND ENSURE THAT THE PLANS YOUR BUSINESS MAKES FIT IN WITH THESE. MAKE THE TOUR WORK FOR YOUR BUSINESS Things to consider How will you get customers in and out – will you need to change opening hours / start times? How will you get your employees in and out? Will you need extra staff to be working during the Tour de Yorkshire and if so how will you manage this? Will you need to increase orders and deliveries to cater for greater numbers or to deal with the disruption of road closures? Do you know when the anticipated surges in interest around the Tour de Yorkshire are likely to be? If you’re going to offer a specific package, have you worked out all the details of what you want to offer? Is there a minimum spend or booking period? What will customers get for their money? How does what you’re offering compare with the competition’s packages? Look at upselling/increasing your sales. For example - some visitors will leave early in the morning during the Tour de Yorkshire to stake out their favourite area by the road side. If you offer breakfasts open early, or at least offer a cold breakfast that can be pre-ordered the day before. When spectators take their place by the roadside they may not want to move away from it. Takeaway lunches/picnics will be very popular if there is nowhere to eat close by. 19
YORKSHIRE BANK BIKE LIBRARIES
INITIATIVE IS THE FLAGSHIP INITIATIVE
COMMITTED TO THE AMBITIOUS AIM OF
GIVING EVERY CHILD IN YORKSHIRE
ACCESS TO A BIKE.
YORKSHIRE BANK
BIKE LIBRARIES
What is a bike library?
The concept of a Bike Library is simple - a location or mobile unit with a
fleet of bikes which are available to loan, free of charge by children who
wouldn’t normally have access to a bike. Bikes are donated by the public
to the bike library and trained mechanics repair them to working order.
These bikes can be used to partake in a range of activities to promote
healthy living, social inclusion and to have fun!
The story so far
In just over three years, more than 50,000 chances to ride a bike have
been offered to children and over 5,500 bikes have been donated
through the scheme. So far more than 50 bike libraries and 60 donation
stations have also been set up around the county.
How can you help?
The new Bike Library scheme has an ambition to give every child in
our county access to a bike.
We are asking the people of Yorkshire to donate their unloved and
unwanted bikes at a Donation Station. Even if they are broken or a little
worse for wear, we will repair and recycle all the bikes you donate,
helping them to find a new home in the community.
Hold a donation amnesty day
Encourage employees to bring their old bikes to work. We will help
promote the event and even bring Brian our bike library van to collect
all the bikes.
Where to donate
Donation stations will be popping up all over Yorkshire -
for full details of your local drop off point visit
www.bikelibraries.co.uk/donation-stations
For further information go to www.bikelibraries.co.uk
BikeLibraries
20ARTS AND CULTURE • Thursday 3 May - 182 km STAGE 1 Beverley > Doncaster
YORKSHIRE HERITAGE • Friday 4 May - 149 km STAGE 2 Barnsley > Ilkley
MARKET TOWNS • Saturday 5 May - 184 km STAGE 3 Richmond > Scarborough
YORKSHIRE TERRIER • Sunday 6 May - 189.5km STAGE 4 Halifax > Leeds
Women’s race
ARTS AND CULTURE • Thursday 3 May - 132.5 km
STAGE 1 Beverley > DoncasterWomen’s race
YORKSHIRE HERITAGE • Friday 4 May - 124 km
STAGE 2 Barnsley > IlkleyTHE TOUR DE YORKSHIRE IS A FANTASTIC OPPORTUNITY FOR
BUSINESSES TO TAP INTO A NEW MARKET, DEVELOP THEIR
EXISTING OFFER FOR CYCLISTS OR SIMPLY CELEBRATE SUCH A
MOMENTOUS EVENT COMING TO OUR COUNTY. HERE ARE SOME
GREAT EXAMPLES OF HOW YORKSHIRE BUSINESSES CELEBRATED
AND TOOK ADVANTAGE OF THIS FANTASTIC EVENT. HERE YOU
CAN GET SOME IDEAS OF HOW YOUR BUSINESS COULD MAKE
THE MOST OF THE TOUR DE YORKSHIRE.
WHEN YORKSHIRE
TURNED YELLOW
Restaurants, pubs, cafés & bars Accommodation
Angelica/Crafthouse, Leeds Stonehouse Hotel, Wensleydale
These city centre restaurants created themed menus After the announcement that the Tour de France was
throughout June and July and also created a Tour de coming to Yorkshire, this small hotel in the Yorkshire
D&D to take in their restaurants on the route of the dales added a Bike Barn for visitors to maintain their
Tour de France. www.angelica-restaurant.com bikes along with a drying room and equipment washing
facilities. www.stonehousehotel.co.uk
En Route Café, Holmfirth
With a cycling background the owners of this café were Carr House Farm, Ampleforth
spurred on to set up this cycle friendly café on the Anna Lupton from Carr House Farm was one of the first
route of the Grand Départ of the Tour de France- a businesses to act on the news that the Tour de France
cycle route that will be sure to be used for years to was coming to Yorkshire- within a short time of the
come. www.yorkshire.com/view/food-drink/ announcement her accommodation was well equipped
holmfirth/en-route-cafe-1537045 with bikes for guests to use for free, cycle storage,
puncture repair kits and energy bars for cyclists.
Filmore & Union - www.carrhousefarm.co.uk
York, Leeds, Wetherby, Harrogate & Skipton
This Yorkshire based healthy eating café and Sheffield Metropolitan Hotel
restaurant chain launched a product range specifically As Sheffield saw the finish of Stage 2 of the Tour
for cyclists which included energy bars and smoothies de France, Sheffield Metropolitan Hotel took the
and also offered free water refills and puncture repair opportunity to make the most out of the event by
kits. www.filmoreandunion.com providing cycle packages, cycle storage and selling
energy drinks. www.bespokehotels.com/
Bank View Café, Langsett sheffieldmet
This local café painted itself in red and white polka dots
to mark the occasion and celebrate the Tour de France Communities united
coming to Yorkshire. www.bankviewcafe.co.uk
The Tour de France saw communities throughout
Yorks Tea Rooms, Thirsk Yorkshire united together with bunting, street parties,
This cosy tea room in North Yorkshire adapted their planting schemes and a sense of true pride rippling
café to be cycling friendly with cycle locks, repair kits through the towns and villages.
and energy bars and decorated the café with bunting,
a dedicated cycling jersey wall, a Tour de France Food producers
countdown clock and leader board.
www.yorkshire.com/view/food-drink/thirsk/ Brymor Ice Cream, Masham
yorks-of-thirsk-1435701 On their site in Masham they set up a pop-up camp site
which saw hundreds of cycling fans roll up to see the
Many pubs along the route of the Tour de France Grand Départ of the Tour de France 2014. They also
opened their doors to the cycling community by made their very own limited edition ice cream which
offering puncture repair kits, take out lunches, free was a best seller. www.abmoore.co.uk
water refills, energy bars and bike locking facilities.Little Valley Brewery, Hebden Bridge Ripon Bike Trail
Sue and Wim at Little Valley Brewery created a new In order to get visitors exploring Ripon and the
beer to celebrate the Tour de France Stage Winner Market Square, a free bike trail was set up to spot all
was one of the breweries’ best-selling beers last the lovely yellow bikes.
summer. www.littlevalleybrewery.co.uk www.yorkshiretrails.co.uk/riponbiketrail/4584326413
Cryer and Stott Cheesemongers Wensleydale creamery
This Yorkshire family-run company set off on a journey This popular creamery and tourist attraction in the
of The Grand Fromage Depart to source cheeses- Yorkshire Dales branded silage bales in white wrap and
travelling through the villages and towns of France large cheese labels to look like their famous Yorkshire
which had synergies to Yorkshire (starting in Lille which Wensleydale cheese truckles - as well as selling cycling
is twinned with Leeds). www.cryerandstott.co.uk related merchandise and catering for cyclists visiting
the attraction. They also sold themed waxed cheese
Cycle related businesses truckles – Yorkshire Wensleydale & Cranberries with a
polka dot themed label and Yorkshire Wensleydale
Ride25 cheese in a yellow themed cycle label.
Ride25 was set up from scratch as a direct result of the www.wensleydale.co.uk
Tour de France coming to Yorkshire, the increase in
interest in cycling allowed this business to offer cycle Arts & Culture
tours and trips. www.ride25.com
With the Yorkshire Festival building up in the 100 days
Dales Bike Centre prior to the Tour de France many arts based
This popular stop off for cyclists embraced the organisations were inspired to create sculptures,
weekend of the Tour de France with a camping festival, artwork, music and dance. With 9 helicopters following
big screens to watch live cycling, music, food & drink the race- Pennine Prospects took the opportunity to
and films for kids. www.dalesbikecentre.co.uk create a trail of land-art installations along the route of
Cycling clubs were a key part of the Tour de France with the race as it passed through the uplands of the South
clubs such as Ilkley Cycling Club getting involved with Pennines. The ambitious Fields of Vision project
schools and the community as well as organising club comprised 12 field-scale artworks created by a unique
rides of the route itself and rides for visitors. partnership between farmers and artists.
www.ilkleycyclingclub.org.uk www.pennineprospects.co.uk/projects-
programmes/fields-of-vision
Leisure activities and attractions
Yorkshire Trike Tours Think International
Specialising in taking in the scenery of the Yorkshire For the Tour de France many businesses saw an
Dales on a Trike- this new business adapted their tour increase in overseas visitors and adapted to their
routes to take in the breath-taking views of Stage One needs by offering menus and websites in other
of the Tour de France in Yorkshire. languages and accepting other currencies.
www.yorkshiretriketours.co.ukSTAGE ONE 3 MAY BEVERLEY TO DONCASTER STAGE TWO 4 MAY BARNSLEY TO ILKLEY STAGE THREE 5 MAY RICHMOND TO SCARBOROUGH STAGE FOUR 6 MAY HALIFAX TO LEEDS USEFUL LINKS YORKSHIRE.COM YORKSHIRE.COM/TDYRESOURCES LETOURYORKSHIRE.COM/ROADSHOWS YORKSHIRE.COM/GDIMAGES LETOURYORKSHIRE.COM GET IN TOUCH Welcome to Yorkshire Contacts Claudine Shaw Danielle Ramsey Head of Business Operations Marketing Manager T: 0113 322 3534 T: 0113 322 3547 M: 07769 257 383 M: 07738 854 463 E: cshaw@yorkshire.com E: dramsey@yorkshire.com Laura Kirk Tom Ashurst Head of Membership Digital Marketing Manager T: 0113 322 3569 T: 0113 322 3540 M: 07554 421 019 M: 07921 386 242 E: lkirk@yorkshire.com E: tashurst@yorkshire.com Nick Howes Rachel Davies Head of Sports Media Yorkshire Bank Bike Libraries T: 0113 322 3505 Project Manager M: 07590 964 828 M: 07833 466 033 E: nhowes@yorkshire.com E: rdavies@yorkshire.com 35
Local Authority Tour de Yorkshire Contacts
Barnsley Metropolitan Leeds City Council
Borough Council T: 0113 3760414
T: 01226 770770 E: cycling@leeds.gov.uk
E: tourdeyorkshire@barnsley.gov.uk W: www.leeds.gov.uk/granddepartleeds
Bradford Metropolitan North York Moors
District Council National Park Authority
T: 01274 432111 T: 01439 772700
E: tourdeyorkshire@bradford.gov.uk E: general@northyorkmoors.org.uk
Calderdale Metropolitan North Yorkshire County Council
Borough Council T: 0845 8727374
T: 0845 245 6000 E: customer.service@northyorks.gov.uk
W: www.visitcalderdale.com
Richmondshire District Council
City of York Council T: 01748 829100
T: 01904 551550 E: enquiries@richmondshire.gov.uk
E: tour@york.gov.uk
Rotherham Metropolitan
Craven District Council Borough Council
T: 01756 700600 T: 01709 382121
E: customercontact@cravendc.gov.uk E: events@rotherham.gov.uk
Doncaster Metropolitan Ryedale District Council
Borough Council T: 01653 600666
T: 01302 736000 E: tourism@ryedale.gov.uk
E: events@doncaster.gov.uk
Scarborough Borough Council
East Riding of Yorkshire Council T: 01723 232323
T: 01482 887700 E: tourismbureau@scarborough.gov.uk
E: andy.gray@vhey.co.uk
Selby District Council
Hambleton District Council T: 01757 705101
T: 01609 779977 E: communications@selby.gov.uk
E: consultations@hambleton.gov.uk
Sheffield City Council
Harrogate Borough Council T: 0114 2734567
T: 01423 500600 E: customerservices@sheffield.gov.uk
E: customerservices@harrogate.gov.uk
Wakefield Council
Hull City Council T: 0845 8506506
T: 01482 300301 E: festivalsandevents@wakefield.gov.uk
E: Hull.Events@hullcc.gov.uk
Yorkshire Dales
Kirklees Metropolitan Council National Park Authority
T: 01484 414888 T: 01969 662910
W: www.kirklees.gov.uk/letour E: info@yorkshiredales.org.uk
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