BY DAVID SHRIGLEY LIMITED-EDITION RUINART SECOND SKIN CASES - SEPTEMBER 2021
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LIMITED-EDITION
RUINART SECOND SKIN CASES
BY DAVID SHRIGLEY
SEPTEMBER 2021
MORE THAN A GIFT
A SUSTAINABLE AND
UNCONVENTIONAL OFFERING « I have a tendency
FOR THE ART LOVERS to make statements
This Christmas, Art lovers who are seeking both a
that from a certain
sustainable and humorous gift will be able to purchase stance, make sense-
a limited-edition work - Ruinart labels by David
Shrigley - available from Clos19 from 14th October but ultimately defeat
and available to pre-order at an exclusive preview at
Ruinart bar at FRIEZE London from 13 – 17 October
themselves at the end.
2021. I make statements and
British Contemporary Artist David Shrigley has try to figure out what
created two reinterpretations of the classic Ruinart
label to feature on a limited edition of the new eco-
they mean afterwards.
designed second skin case of Ruinart Blanc de Blancs After it is exhibited
and Ruinart Rosé. More than a gift and an ideal
offering for art lovers this festive season, the limited and hundreds and
edition expressions have been designed as part of his
carte blanche for Maison Ruinart and are available
thousands of people
only in the UK. have looked at it, only
Each label on the Ruinart second skin case features then do I try to figure
statements that are characteristic of David Shrigley’s
work. Best known for his distinctive drawing style;
out what it means. »
Shrigley’s works make satirical comments on everyday DAVID SHRIGLEY
situations and human interactions. His quick-witted
drawings and hand-rendered texts are typically
deadpan in their humour and sound like snippets of
over-heard conversations. Selected from his wider
collection of 42 ‘Unconventional Bubbles’ carte
blanche artworks in which he uses humour to reveal
the hidden side of champagne production, the savoir-
faire, and Ruinart’s relationship with nature— aspects
that marked the artist during his visits to Reims and
the vineyards.
Travelling around the world, the carte blanche will
be exhibeted in London during FRIEZE art fair (13-17
October 2021)
You can judge the bottle by the label
“The wine is important, the reflection of the wine is also
important” – David Shrigley
Each bottle is the same, each bottle is different
“This is true of champagne and it is also true of art, in
that each time you hang something on the wall, or place
something on the floor, its character is altered” – David
SEPTEMBER 2021 I RUINART LIMITED EDITION BY DAVID SHRIGLEY
ECO-CONSCIOUS GIFTING WITH
RUINART SECOND SKIN
With Shrigley’s work being so attentive to the Ruinart is the first champagne house to forgo
issues of our time and aligned with Ruinart’s own the traditional single bottle gift box in favour of
commitment to sustainability the labels will feature something more visionary. With its revolutionary
on the champagne houses’ environmentally conscious second skin case, the Maison proposes a 100% paper
packaging innovation, Ruinart second skin. sheath moulded to the curves of its signature bottle —
an elegant, functional and fully recy-clable alternative
to the gift box.
This second skin has both purpose and beauty.
Composed of 100% paper, each case reduces its
carbon footprint by 60% and requires 90% fewer
resources to produce than its previous generation of
gift boxes. The elegant minimalist case features a silky
yet textured surface that evokes the dramatic chalky
nature of the champagne House’s UNESCO World
Heritage wine cellars in Reims.
This seemingly simple, soft-textured paper innovation
also serves several practical purposes. Re-sistant to
humidity, it can remain on the bottle throughout the
journey of the champagne, pre-serving the integrity
of its taste, while enhancing the quality of storage and
the experience of service.
Second skin contributes to a more conscious art-
de-vivre, creating new rituals of enlightened, con-
temporary gifting and service, all while protecting the
environment.
SEPTEMBER 2021 I RUINART LIMITED EDITION BY DAVID SHRIGLEY
UNCONVENTIONAL
DAVID SHRIGLEY
Every year, Maison Ruinart welcomes an
internationally-celebrated contemporary artist in
Reims to share his or her vision of the famous Maison,
which will soon hit its tricentennial year. In 2021
British artist David Shrigley applies his unique take
on Maison Ruinart across an ensemble of 36 drawings
and acrylics.
David Shrigley is best known for his distinctive
drawing style; his works make satirical comments
on everyday situations and human interactions. his
quick-witted drawings and hand-rendered texts are
typically deadpan in their humour and sound like
snippets of over-heard conversations. Reoccurring
themes and thoughts pervade his storytelling: he
captures child-like views of the world and deploys the
compulsive habits of an eavesdropper shouting out
loud. While drawing is at the centre of his practice,
the artist also works across an extensive range of
media including sculpture, large-scale installation,
animation, painting, photography and music. Shrigley
consistently seeks to widen his public by operating
outside the gallery sphere, frequently participating in
artist publications and collaborative music projects.
Fixing his gaze upon the longstanding Maison, David
Shrigley allows us to rediscover Ruinart with his quirky
and uncompromising humour. His art shines a new light
upon the vineyards, the heritage and the savoir-faire of
the Maison. In Champagne, he roamed among the vines,
explored the cellars, noted each expression and gesture.
His works inquisitively examine the rituals and customs
of those working in the field, as well as the oenologists and
additional collaborators who bring Ruinart champagnes
to life. With a sharp eye and great curiosity, he studied the
well-kept secrets behind the creation of champagne.
Travelling around the world, the carte blanche will
be exhibeted in London during FRIEZE art fair (13-17
october)
All drawings:
David Shrigley, Untitled,
2019, acrylic on paper, 76 × 56 cm
SEPTEMBER 2021 I RUINART LIMITED EDITION BY DAVID SHRIGLEY
CREDIT INFORMATION Ruinart second skin Blanc de Blanc NV featuring label by David Shrigley 75cl Ruinart second skin Rosé featuring label by David Shrigley NV 75cl RRP £76. available exclusively from Clos19 October 2021 PRESS CONTACT : For further information, photography please contact the Ruinart Press Office Team at ANM: ruinart@anmcomms. com or call 07807606945 ABOUT MAISON RUINART Born in the Age of Enlightenment, a time of ideas, connection and culture, Maison Ruinart was founded in 1729 as the first House of Champagne. The Maison’s winemakers are true masters of Chardonnay. Acting in harmony with nature, they cultivate and define the signature House style: elegantly simple, pleasant to drink cuvées of aromatic freshness, reflecting the grapes’ balanced luminosity. Believing in the power of art to transform, to connect and to enlighten, Ruinart curates elevated cultural experiences. Through the lens of art and creation, the Maison fosters a deeper understanding of our links with one another and with nature, thus cultivating the joys of living in a more harmonious world. #DAVIDSHRIGLEY #SECONDSKINCASE @RUINART
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