Calendar of Professional Advancement Programs Spring 2019 - Small Business Development Center

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Calendar of Professional Advancement Programs Spring 2019 - Small Business Development Center
Small Business Development Center
Calendar of Professional
Advancement Programs
Spring 2019
Calendar of Professional Advancement Programs Spring 2019 - Small Business Development Center
William Paterson University SBDC Seminar Series Spring 2019
FAST TRACK BUSINESS START UP
1) Are you an Entrepreneur?                    Fee: $10   4) Business Financial Planning               Fee: $10
Are you ready to start a business? Learn what steps       This workshop will provide the entrepreneur
you need to take and what to look out for.                with tools, reference materials, and additional
The business startup seminar helps you to know how        sources for information on financial management.
to discover your personal strengths and weaknesses        This financial planning workshop introduces
and to understand your business needs. This seminar       tools and processes focused on answers to the
provides the entrepreneur with tools, reference           following questions facing the entrepreneur.
materials, and additional sources for information on      • Will I be profitable?
starting a business.                                      • When will I be profitable?
Dates: Monday(s) 1/28, 3/25 & 5/27                        • How much funding is needed and the possible
Time: 11:00 AM                                              sources?
Location: WPU SBDC, 131 Ellison Street,
Paterson, NJ 07505                                        Date: Thursday(s) 2/28, 4/25 & 6/27
                                                          Time: 11:00 AM
2) Creating a Winning Business Plan            Fee: $10   Location: WPU SBDC, 131 Ellison Street,
                                                          Paterson, NJ 07505
A business plan is the key tool for all phases of a
business from startup to expansion. The components
of a business plan are executive summary, cover
                                                          NJ Division of Revenue & Taxation           Fee: Free
letter, organization plan, financial and supporting       Small Business Tax Workshop
documents which are all necessary for obtaining SBA       Division Personnel will explain proper
loans or loans from venture capitalists and angel         procedures for collecting and remitting various
investors. This seminar entails the preparation of a      New Jersey taxes. A focal point of each workshop
sound and detailed business plan which is necessary       is the sales tax responsibilities of small businesses
for managing a business more effectively.                 including the description of taxable and exempt
Dates: Tuesday(s) 2/26, 4/30 & 6/25                       sales and services. Discussions will also highlight
Time: 11:00 AM                                            different types of business ownership and the
Location: WPU SBDC, 131 Ellison Street,                   tax consequences of each one. Registration is
Paterson, NJ 07505                                        required. Only one session is available through
                                                          the semester.
3) Strategic Marketing Planning                Fee: $10   Instructor: Alexis Derosa
In this course you will learn how to produce the          Dates: Tuesday March 26
most important mapping tool for your business: The        Time: 11:00 AM – 3:00 PM
Marketing Plan. It offers an overview of marketing        Location: Cotsakos College of Business
strategies, a review of traditional and digital media;    1600 Valley Road, Wayne, NJ 07470 Room TBA
how to create a marketing budget and measure
results.
Who this class is for: This course is for entrepreneurs
who plan to launch their business and want to learn
the basic principles of marketing in today’s world.
Date: Wednesday(s) 2/27, 4/24 & 6/26
Time: 11:00 AM
Location: WPU SBDC, 131 Ellison Street,
Paterson, NJ 07505
Calendar of Professional Advancement Programs Spring 2019 - Small Business Development Center
Beginners Social Media “Boot Camp” for      Fee: $30     Open your Store on Amazon & eBay              Fee: $30
the Entrepreneur                                         Are you wondering how to sell online? Don’t know
You know you should be on social media for your          how to open your online store on Amazon or eBay?
business or non-profit. You know it can help you         Compare them and decide which one would work
drive more new and repeat business for your              best for you.
organization. But, do you know why? Where do             This presentation is given by actual sellers who will
you start? How do you engage? This boot camp will        cover the following areas:
answer all of those questions and more!                  • Introduction to Amazon seller accounts
• Guide to a simple social marketing campaign            • Introduction to eBay seller accounts
• Set up your social media profiles on Facebook,         • Processing fees and associated costs
   Twitter, and/or Instagram (hands-on)
                                                         • Preparation for product listings: Titles,
• Content creation and scheduling                        descriptions, and pricing
To make the most of the Hands-on segments you will       • Shipping fulfillment
have the opportunity to work on your own accounts, so
                                                         • Tips for working with photos
come prepared with your log in credentials, a laptop,
graphics, logo, photos, video or other materials you     • Other considerations
want to share online.                                    Instructor: Reina Valenzuela
Instructor: Valerie Samuel                               Dates: Tuesday April 9, 2019
Date: Wednesday March 27, 2019                           Time: 1:00 PM – 4:00 PM
Time: 10:00 AM - 12:00 PM                                Location: Hamilton Club
Location: Hamilton Club                                  32 Church Street, Paterson, NJ 07505
32 Church Street, Paterson, NJ 07505                     1st floor Conf Room
1st floor Conf Room
                                                         Grow Your Business Online                  Fee: $30
Intermediate Social Media “Boot Camp”         Fee: $30   with Google Tools
for the Entrepreneur                                     This session covers three things you can do right
This 2-hour Bootcamp will guide you through              now to grow your business online and to close
the process of developing and implementing a             the session, I’ll introduce some bonus tools that
successful social media marketing strategy. You          business owners can add into the mix, when you’re
must have your social media accounts already             ready.
created for your business. .                             • “Be found by local customers,” We’ll show you
• Audit your existing profiles, learn to update and          how to connect with local searchers using
   manage your brand presence                                Google My Business, a free local business listing
                                                             that can help your business appear across Google
• Create a social media themed calendar that                 Search and Maps.
   connects with customers (hands-on)
                                                         • “Be found everywhere, on all devices,” We’ll
• Learn how to showcase your products on                     show you how to optimize your website for the
   Facebook (hands-on)                                       organic search results, focusing on making your
 To make the most of the Hands-on segments you will          site mobile-friendly
have the opportunity to work on your own accounts, so    • “Be found with online advertising,” I’ll show you
come prepared with your log in credentials, a laptop,        how to promote your products and services on
graphics, logo, photos, video or other materials you         Google and partner websites.
want to share online.                                    Instructor: Reina Valenzuela
Instructor: Valerie Samuel                               Date: Tuesday February 19, 2019
Date: Wednesday April 24, 2019                           Time: 10:00 AM – 12:00 PM
Time: 10:00 AM – 12:00 PM                                Location: Hamilton Club
Location: Hamilton Club                                  32 Church Street, Paterson, NJ 07505
32 Church Street, Paterson, NJ 07505                     2nd floor Conf Room
1st floor Conf Room
Ineterested In Starting A Business              Fee: $30
In The Food Industry?
The Business of Food will give current and potential
food entrepreneurs candid insight from an expert into
one of the largest industries in our area. The goal is to
facilitate a real dialog about topics that are important
to entrepreneurs in the food industry. This workshop
is geared towards people looking to grow or launch a
food business in New Jersey such as a restaurant, food
truck, commercial food product development and/or
artisan goods. Listen to our instructor, Jerry Frungillo
as he talks about his many experiences in the food
business and many business lessons he and his family
have learned along the way.
Instructor: Jerry Frungillo
Dates: Wednesday February 20, 2019
Time: 10:00 AM – 1:00 PM
Location: Cotsakos College of Business
1600 Valley Road, Wayne, NJ 07470 Room 4032

Instructor: Jerry Frungillo
Dates: Wednesday March 20, 2019
Time: 10:00 AM – 1:00 PM
Location: WPU SBDC, 131 Ellison Street,
Paterson, NJ 07505

Economic Development Conferences             Fee: Free
February 15, 2019      Marketing
March 15, 2019         Opportunity Zones
April 12, 2019         Fair housing
May 17, 2019           Business Incentives
June 7, 2019           Human Resources Essentials

Time: 8:30 AM – 12:30 PM
Location: Cotsakos College of Business
1600 Valley Road, Wayne, NJ 07470
Room: Auditorium

For details and to register, please call The Passaic
County Department of Planning and Economic
Development
Phone: 973-569-4720
Programas de Contratacion Federal para la Pequeña Empresa
Venta de Bienes y                            Costo: Gratis Instructor: Janett Peralta
Servicios al Gobierno Federal                              Fecha: 12 de Abril del 2019
                                                           Horas: 10:00 AM – 1:00 PM
Introducción a los conceptos básicos de los contratos      Lugar: WPU SBDC 131 Ellison Street,
federales para las pequeñas empresas, Recursos             Paterson, NJ 07505
de contratación, metas principales de contratación,
programa de reserva y fuente unica, registración de la     Programa Federal de Contratos con Costo: Gratis
empresa en el sistema de administración de contratos       Pequeñas Empresas Propiedad de Mujeres (WOSB)
(SAM), promoción de bienes y servicios, identificación
de tendencias de contratación en el gobierno federal       Requisitos de elegibilidad, WOSB programa certificación,
y las oportunidades potenciales, oportunidades de          Auto certificación , Certificación de tercera parte, pasos
contratación de la GSA para la compra de bienes y          para participar en el federal WOSB contratación, reservas
servicios, redes profesionales, beneficios, asistencia     para este tipo de programa, beneficios, asistencia tecnica
técnica de adquisiciones. **** Este entrenamiento es       de adquisiciones.
aconsejable para toda persona o empresario que quiera Instructor: Janett Peralta
emprender negocios con el gobierno federal.                Fecha: 19 de Abril del 2019
Instructor: Janett Peralta                                 Horas: 11:00 AM – 12:30 PM
Fecha: 1 de Febrero de 2019                                Lugar: WPU SBDC 131 Ellison Street,
Horas: 10:00 AM – 1:00 PM                                  Paterson, NJ 07505
Lugar: WPU SBDC 131 Ellison Street,                        Programa 8(a) de                            Costo: Gratis
Paterson, NJ 07505                                         Desarrollo Empresarial
Programas de Certificación y               Costo: Gratis    Reservas para las pequeñas empresas, tipo de
Categorías Socio-Económicas                                 certificacion, requisitos y objetivos, elegibilidad para
                                                            la desventaja social , elegibilidad para la desventaja
Reservas para las pequeñas empresas, certificaciones        económica, elegibilidad del propietario, control de
de programas federales (auto-certificación y forma),        elegibilidad, criterios adicionales de elegibilidad.
requisitos y objetivos, criterios de elegibilidad,          ****Es requerido que la empresa tenga mas de dos
beneficios, programa 8(a) de desarrollo empresarial,        años en servicio para participar en este programa.
programa de zonas comerciales históricamente
sub-utilizadas ( HUBzone), programa federal de              Instructor: Janett Peralta
contratación con empresas propiedad de mujeres              Fecha: 26 de Abril del 2019
(WOSB & EDWOSB), pequeñas empresas propiedad                Horas: 11:00 AM – 12:30 PM
de veteranos descapacitados en el servicio militar          Lugar: WPU SBDC 131 Ellison Street,
(SDSBO).                                                    Paterson, NJ 07505

SPANISH LANGUAGE CLASSES
¿Es usted un (a) Emprendedor(a)?               Costo: $10    Como Hacer un Plan de Negocios                  Costo: $10
Este seminario patrocinado por William Paterson              Este seminario te ayudara a desarrollar un plan de
University SBDC, es para ayudar a todas aquellas             trabajo para presentarlo a posibles inversionistas
personas que están pensando en empezar un pequeño            o prestadores. Los topicos de esta clase incluyen:
negocio. Este seminario será dado completamente en           mercadeo, finanzas, diseño de organizacion; resumen
español para ayudar a los futuros empresarios a definir      ejecutivo, programas de prestamos de la SBA, y como
sus fortalezas y para conocer cuáles son los pasos a         solicitar para prestamos de negocios. Este entrenamiento
seguir para dar comienzo.                                    en bien informativo y se impartira en español. Proveerá
                                                             a los asistentes conocimientos de como hacer estudios de
Instructor: Reina Valenzuela                                 investigacion en todas las areas de los negocios.
Fecha: Martes 3/29 & 5/29
Horas: 11:00 AM                                              Instructor: Reina Valenzuela
Lugar: WPU SBDC, 131 Ellison Street,                         Fecha: Martes 2/12 & 6/11
Paterson, NJ 07505                                           Horas: 3:00 PM
                                                             Lugar: WPU SBDC, 131 Ellison Street,
                                                             Paterson, NJ 07505
QuickBooks Certification Program
Accounting and QuickBooks Essentials (9 hours): This course is designed to help the small business owner
understand the basic fundamentals of accounting for their busi-ness. Participants will be guided through basic
accounting terminology and procedures as well as how to set up Quick-Books Online to record these accounting
transactions. This section will include setting up the Chart of Accounts, Accounts Receivable & Accounts Payable
discussions as well as reviewing the QBO bank feeds and bank reconciliations.

Accounts Receivable transactions include creating customer and job lists, setting up item (product) lists, creating
quotes, tracking employee time for customer jobs, applying customer payments, and accounts receivable reporting.
Accounts Payable transactions include setting up vendors, preferences, processing vendor bills, credit card
statement payments, applying bills to customer jobs, batch and single check process, voiding checks, and Account
Payable reporting. Participants should have basic skills with working online. You may use your own QuickBooks
Online account, however a student trial of QuickBooks Online will be available.

Financial Statements and Cash Flow (6 hours): Prerequisites: QuickBooks and Accounting Essentials or
knowledge of basic accounting using QuickBooks Online. Stu-dents should have their own QuickBooks Online
account either from the prior course or from their own business. This course will cover how to create and
understand the basic financial reports available in QuickBooks Online, as well as some supplementary reports that
you can customize for your particular needs. Additionally we will discuss cash flow and some accounting practices
that can aid business owners in managing their cash flow.

Course                           Days       Start Date   End Date   Location                             Fee
Accounting & QB Essentials 9hrs Tuesday(s) March 19      April 2    1600 Valley Road, Wayne, NJ 07013    $99
                                                                    Room 1020
Financial Statement &            Tuesday(s) April 9      April 16   1600 Valley Road, Wayne, NJ 07013    $69
Cash Flows 6hrs                                                     Room 1020

For more information on the Accounting & QuickBooks Certificate program please call
Sonia Musa at 973-321-1378 or email musas@wpunj.edu.

William Paterson University Small Business Development Center
Paterson Location                       Web Sites                              Kate Muldoon,
131 Ellison Street                      www.wpunj.edu/sbdc                     Regional Director
Paterson, New Jersey 07505              www.njsbdc.com                         Phone: 973.321.1378
(Monday through Friday:                                                        Fax: 973.321.1379
9:00 a.m. to 4:30 p.m.)                                                        E-mail: sbdc@wpunj.edu
Wayne Location                          WPUSBDC            @WPSBDC
1600 Valley Road
Wayne, New Jersey 07470
(By appointment only)

County of Passaic
Department of
Economic Development
Totowa Business Center
930 Riverview Drive, Suite 250
Totowa, NJ 07512-1167
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