Comparative Market Analysis - 10 Camera Street Manly NSW 2095 - Prepared on 21 March 2018 - CoreLogic
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Comparative
Market Analysis
Prepared on 21 March 2018
10 Camera Street Manly NSW 2095
Mike Salway
Mike Salway - Demo Account
Sydney
SYDNEY NSW 2000
m: 0425 2573256
w: 02 8100 8100
mike.salway@rpdata.com
44 Smith Street,
Jonesville
1300 050 050
www.placevillerealestate.com.au
21 November 2017
John and Mary Jones
37 Potter St
Placeville NSW 1234
Dear Mr & Mrs Jones,
Thank you for taking the time to speak with me today.
I’m really excited about the opportunity of marketing your property in Potter St. It’s a great home
in a great spot and the type of property that every agent would love to have. I know that I can get
an outstanding result for you and I’ve only recommended to you what I would do with my own
property if I was selling.
I have come back to the office and have through our buyer database and found 29 potential
buyers for your home. My initial approach would be to introduce them as part of phase 1 of our
campaign and hopefully have it sold to one of them. If it’s not sold to one of them, we could
discuss a phase 2 broader marketing campaign at a later stage.
In total we have 4,569 buyers on our database and this time 327 of them are looking for
something similar to yours but they are not as qualified as the 29 hot buyers I have identified.
Rest assured, I will work harder than any agent you have ever met and I will always provide you
with extensive feedback throughout the process.
I’ve enclosed a checklist for your perusal and should you choose our company, this is going to be
the go forward plan to getting your property sold for top dollar in the shortest possible time.
Please call me at any time if I can help.
Mike Salway
Principal
Placeville Real Estate
Satisfied clients are our best advertisement
Some agents will provide you with testimonials. At Placeville Real Estate, we encourage you
to phone and speak to our past clients and hear for yourself why Placeville is not like other
real estate agents.
37 Potter Street, Jonesville NSW 2999
Mary and John Myer
Initial Appraisal Sale Price
$650,000 $675,000
Sale Method: Auction
Day on Market Marketing Investment
20 $4,870
Phone: 02 5555 5555
From our seller: Joe Bloggs
Really thought Kylie’s work was exceptional. Her Journobot reports were great too. Lorem Ipsum is simply dummy text of the
printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an
unknown printer took a galley of type and scrambled it to make a type specimen book.
28 Smith Street, Jonesville NSW 2999
Lee and Connie Wang
Initial Appraisal Sale Price
$720,000 $725,000
Sale Method: Prior Auction
Day on Market Marketing Investment
10 $4,500
Phone: 02 5555 4444
From our seller: Joe Bloggs
Really thought Kylie’s work was exceptional. Her Journobot reports were great too. Lorem Ipsum is simply dummy text of the
printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an
unknown printer took a galley of type and scrambled it to make a type specimen book.
1/2 Foy Court, Jonesville NSW 2999
Elmer Davis
Initial Appraisal Sale Price
$505,000 $500,000
Sale Method: Private Treaty
Day on Market Marketing Investment
45 $3,200
Phone: 02 5555 3333
From our seller: Joe Bloggs
Really thought Kylie’s work was exceptional. Her Journobot reports were great too. Lorem Ipsum is simply dummy text of the
printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an
unknown printer took a galley of type and scrambled it to make a type specimen book.
© Copyright 2018. CoreLogic and its licensors are the sole and exclusive owners of all rights, title and interest (including intellectual property
rights) the CoreLogic Data contained in this publication. All rights reserved
10
15 Bucknall Avenue, Jonesville NSW 2999
Karen and Fred Jones
Initial Appraisal Sale Price
$750,000 $777,000
Sale Method: Auction
Day on Market Marketing Investment
20 $5,200
Phone: 02 5555 2222
From our seller: Joe Bloggs
Really thought Kylie’s work was exceptional. Her Journobot reports were great too. Lorem Ipsum is simply dummy text of the
printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an
unknown printer took a galley of type and scrambled it to make a type specimen book.
6 Bogart Lane, Jonesville NSW 2999
Frank Ebinathy
Initial Appraisal Sale Price
$625,000 $630,000
Sale Method: Private Treaty
Day on Market Marketing Investment
38 $4,500
Phone: 02 5555 1111
From our seller: Joe Bloggs
Really thought Kylie’s work was exceptional. Her Journobot reports were great too. Lorem Ipsum is simply dummy text of the
printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an
unknown printer took a galley of type and scrambled it to make a type specimen book.
26 High Street, Jonesville NSW 2999
Pat and Bev Harper
Initial Appraisal Sale Price
$550,000 $565,000
Sale Method: Private Treaty
Day on Market Marketing Investment
42 $5,200
Phone: 02 5555 0000
From our seller: Joe Bloggs
Really thought Kylie’s work was exceptional. Her Journobot reports were great too. Lorem Ipsum is simply dummy text of the
printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an
unknown printer took a galley of type and scrambled it to make a type specimen book.
© Copyright 2018. CoreLogic and its licensors are the sole and exclusive owners of all rights, title and interest (including intellectual property
rights) the CoreLogic Data contained in this publication. All rights reserved
11
Your Property 10 Camera Street Manly NSW 2095 LAND 341m2 FLOOR 162m2 4 3 2 MANLY INSIGHTS © Copyright 2018 RP Data Pty Ltd trading as CoreLogic Asia Pacific (CoreLogic), Local, State, and Commonwealth Governments. All rights reserved.
Recent Sales
11 Griffin Street Manly NSW 2095
Sold Price $1,355,000
2 1 1 544m2 -
Sold Date 16-Dec-17 Price Change - Year Built -
DOM - First Listing -
Distance 0.25km Last Listing -
22 Quinton Road Manly NSW 2095 RS
Sold Price $3,900,000
4 3 1 430m2 -
Sold Date 09-Dec-17 Price Change - Year Built -
DOM 23 First Listing -
Distance 0.38km Last Listing $3,500,000
2/72 Raglan Street Manly NSW 2095
Sold Price $2,225,000
3 1 1 217m2 156m2
Sold Date 22-Sep-17 Price Change - Year Built 1925
DOM 23 First Listing -
Distance 0.23km Last Listing -
5 Lawson Place Manly NSW 2095
Sold Price $1,510,000
1 1 - 129m2 61m2
Sold Date 31-Oct-17 Price Change - Year Built 1910
DOM 28 First Listing -
Distance 0.38km Last Listing -
32 Denison Street Manly NSW 2095
Sold Price $1,950,000
2 1 2 106m2 94m2
Sold Date 17-Oct-17 Price Change - Year Built 1910
DOM 13 First Listing -
Distance 0.44km Last Listing -
DOM = Days on market RS = Recent sale
© Copyright 2018 RP Data Pty Ltd trading as CoreLogic Asia Pacific (CoreLogic), Local, State, and Commonwealth Governments. All rights reserved.
Comparable Listings
1/78 Raglan Street Manly NSW 2095
3 1 1 371m2 91m2
Listing Price Listed Date 19-Mar-18 Year Built 1930
Price guide DOM 20 days Distance 0.22km
$1,400,000
35 Kangaroo Street Manly NSW 2095
4 2 2 209m2 -
Listing Price Listed Date 10-Feb-18 Year Built -
Forthcoming Auction DOM 104 days Distance 0.47km
11 Herbert Street Manly NSW 2095
3 3 2 367m2 -
Listing Price Listed Date 19-Mar-18 Year Built -
Auction DOM 27 days Distance 0.6km
8 Herbert Street Manly NSW 2095
4 3 2 362m2 218m2
Listing Price Listed Date 06-Feb-18 Year Built 1960
For Sale: Guide DOM 169 days Distance 0.66km
$3,000,000-
$3,300,000
6 Augusta Road Manly NSW 2095
5 4 2 603m2 300m2
Listing Price Listed Date 23-Feb-18 Year Built 1907
$5,950,000 DOM 529 days Distance 0.48km
DOM = Days on market
© Copyright 2018 RP Data Pty Ltd trading as CoreLogic Asia Pacific (CoreLogic), Local, State, and Commonwealth Governments. All rights reserved.
Market Trends
Houses in Manly
$3,074,482
Median Value as at 31 Jan 2018
© Copyright 2018 RP Data Pty Ltd trading as CoreLogic Asia Pacific (CoreLogic), Local, State, and Commonwealth Governments. All rights reserved.
Market Trends Houses in Manly © Copyright 2018 RP Data Pty Ltd trading as CoreLogic Asia Pacific (CoreLogic), Local, State, and Commonwealth Governments. All rights reserved.
Our Guarantee of Service
At Placeville Real Estate our aim is to provide you with the highest level of service to achieve maximum value for the sale
of your property in the shortest possible time. We will deliver our highest level of professionalism to ensure that the sale
process is a pleasant and successful experience.
To fulfill this commitment, we agree to perform the following services pertaining to your property:
1. We will contact all our existing buyers who are 6. We will present you with all offers obtained from
looking to purchase within your property’s price prospective buyers
range and location
7. We will phone/sms you after each open inspection
2. A professional photography shoot will be undertaken and after any other inspection within 24 hours
and the photos will be used for various media
including a copy placed in our window display 8. We will provide you with weekly detailed written
reports
3. A signboard will be installed on your property
9. Submit to you all offers in writing as presented and
4. We will place your property details on realestate. will assist with negotiations
com.au and domain.com.au and our agent website
www.placevillerealestate.com.au 10. Once we have an offer and acceptance, we will follow
through the pre-settlement activities as required by
5. Regular progress reports will be provided throughout law.
the marketing period including comments, offers and
any feedback received about your property
Should you feel that we are unsatisfactory in performing in any of the above areas, we invite you to register your complaint
to us in writing or over the phone.
If the complaint is not acted upon and rectified within 7 days after receipt of your letter/email, you have the option to cancel
our agency agreement.
Mike Salway
Principal
Placeville Real Estate
© Copyright 2018. CoreLogic and its licensors are the sole and exclusive owners of all rights, title and interest (including intellectual property
rights) the CoreLogic Data contained in this publication. All rights reserved
6Summary
10 Camera Street Manly NSW 2095
Recommended Listing Price
$3.5 - $3.6 million
Things to Consider
* Great time to be listing, it's a sellers market
* We'll position the outdoor area in our advertising
Mike Salway
Mike Salway - Demo Account
Sydney
SYDNEY NSW 2000
m: 0425 2573256
w: 02 8100 8100
mike.salway@rpdata.com
© Copyright 2018 RP Data Pty Ltd trading as CoreLogic Asia Pacific (CoreLogic), Local, State, and Commonwealth Governments. All rights reserved.Our Marketing Strategy
You can’t sell a secret. When your property is “On The Market” it’s important
everyone knows about it!
At Placeville Real Estate, we use a combination of the following proven strategies, tailored to
your specific property and requirements, to generate genuine inquiries from potential buyers.
Professional Photography plans with either line drawings or graphics depending on
Our professional real estate photographer will visit what you feel works best for your property.
the property and take a series of internal and external
photographs highlighting the best features of the Virtual Reality Inspections
property. We know which angles work best and how we Placeville has a reputation internationally for being a
can present these property images in the best possible wonderful place to live and 5% of sales are made to
light. A great set of photographs really does tell a great buyers from overseas. That’s why we offer virtual reality
story! inspections for buyers who are unable to view the
property in person. Virtual reality gives prospective buyers
Street Signage a real sense of immersion in the property and a sense of
A large and prominent photo signboard will be erected at flow. We’re proud to be the only Placeville agency that
your property. The sign incorporates colour photographs offers this innovative marketing opportunity.
and property details and always generates lots of enquiry.
Signboards are a simple, yet incredibly effective, method Video Marketing
of letting people know your home is on the market. We Our sales agents will conduct a walk through video of your
also have signage with lighting which helps your property property and a piece to camera describing your home and
really stand out at night. it’s attraction to potential buyers, including an overview on
Placeville’s median sales price and growth and this will be
Website Placement posted online and on social media. Research shows 80% of
86% of potential buyers use online as their main tool users recall a video they have watched in the past 30 days,
to search for property, which makes online advertising making video home marketing one of the hottest ways to
extremely important. promote your property.
Your property will be listed on Facebook Marketing
www.placevillerealestate.com.au which is the number one The Placeville Real Estate page on Facebook has 3245
resource for property information in the Placeville market. likes and followers and our Instagram account is widely
This site showcases all the properties which we have shared. We will post your listing on Facebook, with follow
for sale and we ensure that each and every property is up posts using your video. We encourage you to share
presented at its very best. these posts with your own followers to create an echo
chamber for your property marketing.
We also have all of our properties featured on the
following well known websites:- Window Display
►► realestate.com.au A window card featuring colour photographs and written
With more than 3 million users each month, REA is information about your property will be placed in our
most well recognised real estate site in Australia. eye catching shop window on Main Street in the heart of
Our relationship with realestate.com.au means we Placeville. Our window display is meticulously maintained
have been able to negotiate a package which entitles to ensure it is current, accurate and interesting.
us to larger advertisements and more favourable
placements. Newspaper Advertising
►► domain.com.au The Placeville Gazette is ‘the bible’ for local news about
Domain is Australia’s number 2 property portal with Placeville and we are proud to have had a long relationship
nearly 1.8 million users each month. It is a valuable with the newspaper, guaranteeing great placements and
and plentiful source of enquiry for us. rates for your home.
Floor Plan Imaging Our experience shows that print publications are still an
important part of any marketing campaign as they attract
Just as photographs are invaluable, more and more buyers ‘emotional’ buyers who are not necessarily researching the
are looking for specific details/information such as floor market, but are in fact, browsing through their paper. Our
plans. These plans are especially valuable on your website prominent positioning in the Real Estate Lift Out highlight
listings as buyers can better visualise layout and proximity each of our properties and are another tried and tested
of spaces before viewing the property. We can organise avenue for generating enquiry.
© Copyright 2018. CoreLogic and its licensors are the sole and exclusive owners of all rights, title and interest (including intellectual property
rights) the CoreLogic Data contained in this publication. All rights reserved
8Open For Inspections
Open Homes will be held regularly at your home, and
every potential buyer is subsequently followed up in
a timely manner. These conversations result in candid
feedback and give our sales team an opportunity to help
buyers refine their decision making process, and in many
instances make decisions. The feedback is also useful for
our sellers who can interpret comments and make their
own decisions as well.
Client Database
Each of our sales team maintains a database of potential
and qualified buyers who they have kept in contact with
from past associations. When a new property is listed,
they are very proactive in contacting these individuals to
alert them to a listing which may suit their requirements.
We have many, many examples when these buyers act
promptly to secure their new home with new listings.
© Copyright 2018. CoreLogic and its licensors are the sole and exclusive owners of all rights, title and interest (including intellectual property
rights) the CoreLogic Data contained in this publication. All rights reserved
9Disclaimer
Contains property sales information provided under licence from the Land and Property Information
(“LPI”). RP Data Pty Ltd trading as CoreLogic is authorised as a Property Sales Information provider by
the LPI.
The Appraisal Amount contained in the report may have been manually provided by the Agent; or may be
based on an automated valuation model estimate provided by CoreLogic ('AVM Estimated Value'). AVM
Estimated Values are current at the date of the publication only. It is computer generated and is not a
professional appraisal of the subject property and should not be relied upon in lieu of appropriate
professional advice. The accuracy of the methodology used to develop the AVM Estimated Value, the
existence of the subject property, and the accuracy of the AVM Estimated Value and all rule sets provided
are estimates based on available data and are not guaranteed or warranted. CoreLogic excludes all liability
for any loss or damage arising in connection with the Appraisal Amount and/or AVM Estimated Value.
Whilst all reasonable effort is made to ensure the information in this publication is current, CoreLogic does
not warrant the accuracy or completeness of the data and information contained in this publication and to
the full extent not prohibited by law excludes all for any loss or damage arising in connection with the
data and information contained in this publication.
© Copyright 2018 RP Data Pty Ltd trading as CoreLogic Asia Pacific (CoreLogic), Local, State, and Commonwealth Governments. All rights reserved.You can also read
