Campaign and Content Marketing Executive - NIJobFinder
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
Campaign and Content Marketing Executive
Our Business
Structure
Parent
Company
Management
Company
Venues
Key
Stakeholders
5
Job Opportunity
Campaign and Content Marketing
Executive
Department: Marketing & Communications
Reporting to: Head of Marketing & Communications
Salary: £25k per annum
Contract: Fixed Term Contract (1 June 2021- 31st May 2022)
Location: Titanic Belfast, but working across multiple venues
Purpose of Role Overview of Role
We are seeking an experienced Campaign Working closely with the wider team, the
and Content Marketing Executive who is Campaign and Content Marketing Executive will:
ready to take the next step in their career by
joining an award-winning team. They will work
as part of a small, fast paced Marketing & • Be a storyteller and a talented copywriter
Communications team to create compelling with a flair for creating exceptional content
content and campaigns across all TBL and with a strong digital focus. They will
International businesses and platforms, have excellent interpersonal skills with the
namely Titanic Belfast, SS Nomadic and TEC ability to develop strong relationships with
Belfast. TBL International is the successful in-house teams, partners and media
commercial operator behind these businesses. contacts.
• Plan, produce and execute content
activities for integrated marketing
campaigns across geographies and
business divisions; content that will drive
engagement with target audiences across
the customer lifecycle.
• Be responsible for planning, media buying • Collaborate across the organisation and
and delivering integrated campaigns, as externally to proactively identify, source and
well as supporting the team with Brand craft content of relevance to our audiences.
Management on and offline, both internally
and externally. • Audit and re-purpose existing content for
fresh appeal both on and offline.
• Will have strong attention to detail, excellent
organisational and analytical skills and will be
• To be responsible for creating and
able to complete tasks accurately and on time.
distributing Titanic Belfast internal
They will be able to demonstrate initiative,
communications in conjunction with the HR
creativity, and flexibility and must be able to
team.
work alone or contribute to a team effort, as
required.
INTEGRATED CAMPAIGNS
Main Duties and Responsibilities • To plan and deliver integrated marketing
campaigns including buying media in
CONTENT CREATION conjunction with the Head of Marketing.
• Plan, create and produce effective content
• Work as part of a cross-functional agile
for Titanic Belfast, SS Nomadic and TEC
marketing team to identify and create
Belfast to engage our audiences and
synergies with relevant content
differentiate us from competitors. This
approaches that will support integrated
includes but not limited to, content on our
plans and campaigns developed across all
websites, blogs/vlogs, social media, thought
venues and departments.
leadership, press releases, infographics,
video production, case studies and webinars.
• Supporting the team to keep work
schedules up to date with particular focus
• Plan monthly content calendars, including on supporting the Graphic Designer in
workflows from research, ideas generation updating the design schedule, working
and content creation, to publishing and with the Designer to prioritise re-quests
evaluation, to support campaign plans, drive and monitor timescales.
engagement and meet strategic business
priorities.
• Use excellent copywriting skills to craft fresh PR AND COMMUNICATIONS
content for a range of on and offline • Manage tactical outreach keeping media
platforms and audiences, applying a and partners up to date with key events
consistent brand narrative. Understanding the that are happening at Titanic Belfast, SS
importance of tone of voice, accuracy and
Nomadic and TEC Belfast.
engagement across different markets,
channels and audiences is key.
• Identify news hooks and write press
• Leverage market insights, user stories and releases to pitch to the right press
deliverables, search terms and campaign contacts in print and online media.
activity, to shape themes and topics for
content.
BRAND MANAGEMENT
• Ensure all content is on-brand, consistent in • Ensure adherence to and compliance with
terms of style, quality, tone of voice, and all GDPR / Data Protection related policies
optimised for search and social promotion. and procedures.
• Management and development of social • To undertake such other relevant duties as
media platforms, including monitoring and may from time to time be required.
replying to visitor queries in a timely and
professional manner.
• Responsible for brand management across
all the businesses both internally and The above reflects the main elements
externally. associated with this position. It is not
intended to be exclusive or exhaustive.
ADMINISTRATION
• Continually analyse the effectiveness of
digital content using web analytics tools,
such as Google Analytics, and make
improvements based on data analysis.
• Monitor all marketing activities and provide
post campaign analysis reports for a variety
of audiences.
• Day-to day management and monitoring of
all marketing collateral
• To support the team with adherence to
financial procedures and budget
management
• Compliance with the Titanic Belfast Health
and Safety and Manual Handling Policies and
Procedures
• Proactive and positive approach to
embracing and being compliant to
organisational Health and Safety culture
• To undertake your duties in such a way as to
enhance and protect the reputation and
public profile of Titanic Belfast.
Criteria
Essential Criteria Desirable Criteria
• Educated to degree level in a relevant • Content development skills, including
discipline. producing and/or managing the production of
visual and video assets..
• Minimum 2 years’ experience working in a
marketing, digital, communication or • Minimum 1 years’ experience using digital
content creation related discipline. analytics packages, such as Google
Analytics.
• Minimum 2 years’ experience writing,
editing and optimising content for on • Experience of Search Engine Optimisation.
and offline platforms.
• Experience using a website CMS.
• Minimum of 1 (plus) years’ experience to
• Working with and building relationships
include the following:
with the media.
– Relevant professional experience of
• Previous experience working in the
planning and implementing digital
tourism and hospitality sector.
media campaigns, to include content
marketing, social media marketing, video
marketing.
– Executing integrated, digitally driven
Core competencies
campaigns, including messaging, • Strong digital marketing, copywriting
stakeholder identification, targeting and communication skills.
and reporting.
• Strong project and time management
– Working on integrated marketing skills.
campaigns including planning, media
• Analytical, planning and organisational
buying, creative asset development skills.
and execution within timescales and
budgets. • Monitoring and evaluation skills.
• Excellent copywriting, proofreading and • Fully IT literate.
content editing skills. • Decision making – ability to make
• Strong interpersonal skills with the abilityto operational decisions in an effective
develop relationships. manner to achieve objectives.
• Experience of working within brand • Ability to work as an effective team
guidelines. member.
• Full driver’s License with access to a • Self-motivated and ability to work on
vehicle. own initiative.
Titanic Belfast reserves the right to enhance the selection criteria if necessary, to assist with shortlisting.Additional
Information
HOURS OF WORK EMPLOYEE BENEFITS
• Competitive Salary
Normal working hours are 40 hours per week,
working 9am-5.30pm Monday to Friday. • Free secure car parking
• Flexible working policy
On occasion, employees will be required to
work outside these hours, on evenings and • Fully paid uniform.
weekends, as their role and the business
• Company sick pay scheme
requires.
• Eye care scheme
• Winter flu vaccination scheme
ANNUAL LEAVE • Subsidised development opportunities
• Employee assistance programme with
The leave year runs from 1 January to 31 emotional, finance and legal support.
December. Annual leave entitlement is 22
days per year pro rata, with an additional 9 • Staff pension scheme with employer
customary public holidays. After 5 years of contributions
continual service annual leave entitlement • Staff discounts
increases.
PENSIONS
Titanic Belfast operates a Staff Pension
Scheme with employer contributions.How to Apply SUBMITTING YOUR APPLICATION Applications will only be accepted via online application using the application portal tblinternational.getgotjobs.co.uk Alternative methods of application are available if you have a disability and cannot complete using the online method. Please email careers@tblinternational.com or contact 028 9076 6369 for further details. Deadline for receipt of applications is 9am on Monday 19th April 2021. Applications will not be accepted if you do not meet this deadline. NEXT STAGES AND TIMELINE Following the shortlisting process, for successful applicants the following mandatory dates will apply: Interview – Monday 26th or Tuesday 27th April 2021. On some occasions a video interview can be arranged Start/Induction date - 9.00am on Tuesday 1st June 2021.
Notes to
Applicants
EQUAL OPPORTUNITIES
PRE-EMPLOYMENT CHECKS
• TBL International is an Equal Opportunities employer
Prior to taking up duty the person recommended for
• To ensure that TBL International is meeting our Equality of appointment must:
Opportunity obligations, we monitor thecomposition of
our staff and applicants. • Enter into an agreement which sets out the main terms
and conditions of employment.
• Please complete the Equal Opportunities Monitoring
Form through the portal as part of the application • Provide evidence of the right to work and reside in the
process. UK via a passport and proof of a national insurance
number (for example national i ns u r a nc e ca r d , P45 or
payslip).
ACCESSIBILITY • Produce official evidence of your qualifications as
• TBL International prides itself in making its employment required.
opportunities accessible to all. • This appointment will be subject to TBL International
• If you have a disability relevant to the position for which receiving satisfactory work/professional/formal
you are applying, please contact academic references.
hr@tblinternational.com so we can make any
reasonable adjustments to accommodate you during
the application and assessment/interview process.
FEEDBACK
• If successfully appointed, reasonable adjustments and
support measures will be put in place to assist you in • Due to the high volume of applications received, TBL
completing the duties of the post. International is not always able to provide individual
feedback on why applications have beenunsuccessful at
shortlist stage.
SELECTION PROCESS • Following assessment/interview stage feedback can be
• You should ensure that you provide clear evidence of your provided, by request, once the recruitment process is
experience on your application form, giving length of complete.
experience, examples and dates as required.
• TBL International will not make assumptions from the
title of the applicant’s post as to the skills and experience
gained. This is also applicable to internalcandidates. JOB PRIVACY NOTICE
• A shortlist of candidates for assessment centre or • TBL International is the Data Controller under the
interview will be selected on the basis of the General Data Protection Regulations (GDPR) for the
information contained in the application. personal data it processes relating to job applicants.
• Candidates should clearly demonstrate how and to • Processing data from job applicants allows us to
what extent they satisfy each of the essential and manage the recruitment process, assess and confirm an
desirable criteria outlined. applicant’s suitability for employment and decide to
whom to offer a job.
• Only those candidates who, from the information
supplied on the application form, most closely match the • In some cases, we will also need to process your data to
selection criteria for the post will be shortlisted. ensure it is complying with its legal obligations. For
example, for equal opportunities purposes, to check
• CV’s will not normally be accepted. qualifications and to check applicants’ eligibility to work in
• In exceptional circumstances, TBL International will make the UK before employment starts.
reasonable efforts to accommodate applicants who are • All data relating to job applicants is held for no longer than
unavailable on the specified interview date, but it is under is required.
no obligation to do so. Assessment Centre dates
specified are not flexible. • If you require further information about how we are
processing your personal data, you can contact us by
• The panel’s decision at every stage of the selection emailing privacy@tblinternational.com
process is final.
• Canvassing in any form is not allowed.You can also read
