CAN YAMAN - Thin Ice Seven Worlds, One Planet Keshet CEO Avi Nir - TVBIZZ Magazine

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CAN YAMAN - Thin Ice Seven Worlds, One Planet Keshet CEO Avi Nir - TVBIZZ Magazine
NATPE MIAMI 2020

Thin Ice
Seven Worlds,
One Planet

Keshet CEO
Avi Nir

   CAN
   YAMAN
    True Daydreamer
CAN YAMAN - Thin Ice Seven Worlds, One Planet Keshet CEO Avi Nir - TVBIZZ Magazine
CAN YAMAN - Thin Ice Seven Worlds, One Planet Keshet CEO Avi Nir - TVBIZZ Magazine
A WORD FROM THE EDITOR

    IN THIS ISSUE                                                        TEAM
                                                                      EDITOR-IN-CHIEF
                                                                      GEORGI R. CHAKAROV
                                                                      georgi.chakarov@tvbizz.net

                                                                      EDITOR
                                                                      Yako Molhov                                                                                                                              Georgi R. Chakarov
                                                                                                                                                                                                                    Editor-in-chief
                                                                      DESIGN
                                                                      Anastas Petkov,
                                                                      Ivanka Borisova

                                                                      MARKETING
                                                                                                   Reinventing the business: enter AI
                                                                      Stanislav Kimchev
                                                                      sales@tvbizz.net

                                                                      CONTRIBUTORS
                                                                      Yako Molhov
                                                                      Maria Chiara Duranti
                                                                      Minko Todorov
                                                                      Alexandra Shutova

  12         Keshet CEO Avi Nir                                       Juxhina Malaj
                                                                      Evgenia Atanasova

                                                                      PUBLISHERS
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                                                                      and published for all
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                                                                      TVBIZZ (www.tvbizz.
                                                                                                        n a recent Ernst & Young study 34% of the
                                                                                                        polled 358 media and entertainment exec-
                                                                                                                                                       decision-making skills – all of these qualities
                                                                                                                                                       have typically not been associated with Auto-
                                                                      net). TVBIZZ Magazine is          utives said that they fear their company       mation and AI. But think again. How do you cut
                                                                      available online at www.          will not survive the next five years unless    costs, maximize efficiency, reinvent a business
                                                                      tvbizzmagazine.com           they reinvent their business. Unsurprisingly,       model thru innovation and keep up a level of
                                                                                                   close to a third said they are not sure what        top-notch expertise while having to analyze tera-
                                                                                                   areas they should prioritize. Still, the analysts   bytes of data in an ever-changing environment?
                                                                                                   identified three main directions: operational          The people running Warner Bros. came to the
                                                                                                   excellence, innovation and talent and skill         exact same conclusion and a few days ago the
                                                                                                   development. Additionally, some 46% identi-         Hollywood press revealed that they will be using
                                                                                                   fied automation as the single most important        Cinelytic’s algorithms to make decisions regarding
                                                                                                   tactic for cost savings.                            marketing and distribution (and possibly green-

  20         Seven Worlds, One Planet                            38                                   Looking at all the areas mentioned above,
                                                                                                   being a manager myself, I can’t help but
                                                                                                                                                       lighting, according to some sources) of films.
                                                                                                                                                       What would that mean for Warner’s business re-
                                                                                                   notice that all of them could be implemented        mains to be seen, but the decision in itself means
                                                                                                   with just one strategic move - deployment of        a revolution for the whole industry and should
                                                                                                   Artificial Intelligence. In the E&Y study, AI is    help media and entertainment execs around
                                                                                                   mentioned just once, among the drivers of           the world to embrace such innovations easier.
                                                                                                   change in the industry. There is no mention         Because there will come a point when they will no
                                                                                                   of integrating it within the workflow of the        longer be able to cut staff, hire the best talent, in-
                                                                                                   companies who feel they need to move away           vest more in skill improvement and still maintain
                                                                                                   from traditional models.                            a profitable business. As technology evolves, the
                                                                                                      This is hardly surprising knowing that           market trends are changing faster and faster and
                                                                                                   among all other industries out there the Me-        no human being can keep up with that pace.
                                                                                                   dia & Entertainment sector remains the most            Imagine Netflix without algorithms... AI
                                                                                                   people-centric, with a focus on creative talent,    already controls our entertainment, soon it will
                                                                                                   practical knowledge, weight of experience and       control our business as well. ■

  22         Thin Ice - The hard-hitting reality of Climate Change
                                                                       www.tvbizz.net

4 / TVBIZZ MAGAZINE / NATPE MIAMI 2020                                                                                                                                                         5 / TVBIZZ MAGAZINE / NATPE MIAMI 2020
CAN YAMAN - Thin Ice Seven Worlds, One Planet Keshet CEO Avi Nir - TVBIZZ Magazine
THE BIG GAME                                                                                                                                                                                                                                                                                         THE BIG GAME

                                                                   US TV ad spend slides under $65 billion                                                                                                                Peak TV tops 500, Netflix output jumps
                                                                                                                                                                                                                          with 50%
                                                               For the first time since 2015, the US television ad spend totaled less
                                                               than $65 billion, dropping to $64.3 billion in 2019, according to                                                                                      FX Networks counted a total volume of 532 U.S. scripted original
                                                               GroupM. Meanwhile, digital got over $112 billion; this number will                                                                                     dramas, comedies and limited series for 2019, up 7% yoy. Earli-
                                                               jump to $126.5 billion this year. TV is expected to get $60.3 billion                                                                                  er, Variety Insight reported that Netflix released 371 new shows
                                                               in 2024. 4gv78                                                                                                                                         in 2019, up 54.6% in one year, beating he number of original se-
                                                                                                                                                                                                                      ries that the entire U.S. TV industry released in 2005 (the last
                                                                                                                                                                                                                      year Netflix managed to exceed the TV industry’s total).

           Cowell signs new five-                 Jeff Shell takes over at                        BritBox U.K. expansion                          Telefe celebrates 30                             Globo to cut thousands of                                    Seth MacFarlane swaps
           year deal with ITV                     NBCUniversal                                    undermined by Sky cold                          years on air                                     jobs                                                         Fox for NBCUniversal
      ITV announced a new five-year            Jeff Shell officially became CEO of NBCUni-        shoulder
                                                                                                                                               Telefe premiered two shows in Jan-             According to reports in the Brazilian me-                   Seth MacFarlane, the creator of
      commissioning deal with Syco En-         versal on Jan. 1, replacing Steve Burke who    BritBox, the British-themed SVOD found-          uary marking the start of the cele-            dia, Globo is preparing a new restruc-                      Family Guy, American Dad!, Ted and The
      tertainment and Thames. The agree-       spent nearly nine years at the helm of the     ed in the United States in 2017, has encoun-     brations around its 30th birthday.             turing plan which could see up to 2.500                     Orville, has signed a multiyear pro-
      ment extends ITV’s successful and        company. Burke will serve as chairman of       tered a significant roadblock expanding the      The broadcaster will launch the re-            people lose their job at the company. The                   duction deal with NBCUniversal,
      long-standing relationship with          the company for eight months, then retire      service in the U.K. The joint venture be-        vived Hole in the Wall (El Muro Infer-         cuts come as a result of the merging of                     putting an end to his 21-year long co-
      Cowell which will see him and his        on Aug. 14, following the Summer Olym-         tween the BBC and ITV has reportedly been        nal) on January 13. This is the fourth         the various operations of the broadcast-                    operation with 21st Century Fox. Ac-
      shows, including Britain’s Got Talent    pics in Tokyo. Shell headed NBC Entertain-     unable to add content from Comcast-owned         edition of the show after it pre-              er. The number of 2.500 people was men-                     cording to a source familiar with the
      and The X Factor, appear exclusively     ment and Universal Pictures for nearly a       satellite TV operator Sky. BritBox counts        miered in 2008. The other proposal             tioned by an internal source of UOL. This                   deal, its value is estimated at no less
      on the channel until at least 2024.      year before he got promoted.                   around 670.000 subs in the U.S.                  of the channel is Divina ComidÛ (Come          corresponds to 16% of the 15.000 Globo                      than $200 million.
                                                                                                                                               Dine with Me).                                 employees.

                                                              2020 will be the year of AVOD platforms
                                                                                                                                                                                                                                                          TVN changes president again
                                                          Ampere Analysis predicts that 2020 will be the year of AVOD as free ad                                                                                                                     Just under a year in his mandate, Bru-
                                                          models start to build scale and roll-out internationally. Such services                                                                                                                    no Baranda announced in late December
                                                          currently cover between 3-6% of US online households. The trend is ex-                                                                                                                     that he is resigning from the position of
                                                          plained with the dwindling catalog of classic shows on SVOD services,                                                                                                                      President of TVN Chile. He explained the
                                                          while library content will be the backbone of platforms like Peacock.                                                                                                                      decision with a conflict between his pro-
                                                                                                                                                                                                                                                     fessional and personal activities. He was
                                                                                                                                                                                                                                                     replaced by Ana Holuigue Barros.

                                                              The Voice is the most-watched PT show of the decade
                                                          NBC’s The Voice is the most watched primetime single-network entertainment               34% of M&E execs fear for future
                                                          show of the decade, according to viewership data from Nielsen. Through the               of business without invention                                                                              The Nanny becomes a
                                                          2010s, The Voice has generated more than 562 billion gross viewer impressions, the                                                                                                                  Broadway-bound musical
                                                          most for a primetime series airing on a single network in the decade. TBS’ rerun     An Ernst & Young study has laid bare the
                                                          of The Big Bang Theory was second with 552 billion, followed by CBS’ NCIS with 445   scale of the challenges awaiting the sector
                                                                                                                                                                                                                                                      Fran Drescher’s classic sitcom The Nanny
                                                          billion gross viewer impressions.                                                    over the next five years. The report found
                                                                                                                                                                                                                                                      will be turned into a Broadway musical.
                                                                                                                                               that 50% of media and entertainment ex-
                                                                                                                                                                                                                                                      This was announced by Drescher and Peter
                                                                                                                                               ecs no longer believe they can contin-
                                                                                                                                                                                                                                                      Marc Jacobson who created the TV show for
                                                              Streaming fatigue detected in the U.S. and the U.K.                              ue with traditional business models. 34%
                                                                                                                                                                                                                                                      Sony Pictures. The class-clash comedy aired
                                                                                                                                               were openly skeptical as to whether their
                                                          The majority of Americans (59%) are not willing to pay more than $20 a month                                                                                                                on CBS from 1993 to 1999, earning 12 Emmy
                                                                                                                                               companies would continue to exist in five
                                                          for streaming TV services, according to The Trade Desk. Furthermore, 75% of con-                                                                                                            Award nominations over six seasons.
                                                                                                                                               years without radical reinvention.
                                                          sumers will not pay more than $30 a month. The researchers said these results
                                                          highlight the subscription fatigue threshold for TV streaming services which
                                                          was also observed by Mindshare in the U.K. where 57% say that it’s hard to
                                                          choose what to pay for.                                                                                   If you are not a member of our global TV industry network, don’t be the last to know
                                                                                                                                                                    what happens now. It’s time to join TVBIZZ. Visit www.tvbizz.net. You can also download
                                                                                                                                                                    our free apps for iOS and Android and browse the headlines on your device.

      6 / TVBIZZ MAGAZINE / NATPE MIAMI 2020                                                                                                                                                                                                                         7 / TVBIZZ MAGAZINE / NATPE MIAMI 2020
CAN YAMAN - Thin Ice Seven Worlds, One Planet Keshet CEO Avi Nir - TVBIZZ Magazine
OUR STAR                                                                                                                                                     OUR STAR

                                 CAN YAMAN
                                                  True Daydreamer
                                                                                              By Stanislav Kimchev

                                 In less than a year, Can Yaman has turned into one of the biggest rising stars of the
                                 international showbusiness. His appearance in public draws huge crowds of loving
                                 fans all over the world. The Turkish actor’s innate charisma, great sense of humor,
                                 laid-back character and sharp intelligence would immediately turn you into a fan
                                 of his, even if you have no idea who he is.

                                 I had a chance to meet the man in person during his promotional tour of Cannes
                                 for his hit series Daydreamer. I mean tour because even before his arrival his fans         Can Yaman was born in 1989 to
                                                                                                                          parents of Albanian and North Mace-
                                 had occupied the Nice Airport and all key locations in Cannes in the hope of seeing      donian origin. After finishing the Italian
                                 him live. On social media you could see old ladies nearly fainting when the Turkish      High School in Istanbul, he graduated
                                 star stood next to them. It felt like Cannes Film Festival and not an industry event     from The Law Department of Yeditepe
                                                                                                                          University in 2012. His attorney practice
                                 like MIPCOM. So, I tried to avoid the topic of business as much as possible in this
                                                                                                                          lasted only six months and he made
                                 short, but special interview.                                                            his acting debut in the series Gönül İşleri
                                                                                                                          in 2014. He got his first starring role in
                                                                                                                          2015 hit İnadına Aşk. He also starred in
                                                                                                                          Hangimiz Sevmedik and Dolunay, but his
                                                                                                                          breakthru came in the summer of 2018
                                                                                                                          with the premiere of Daydreamer which
                                                                                                                          turned into an instant hit for Star TV.
                                                                                                                          The role earned him a number of Turkish
                                                                                                                          and international awards for best actor,
                                                                                                                          including E!’s 2019 Top Leading Man Award.
                                                                                                                          He is the first actor from a non-English
                                                                                                                          show to win this international poll.

     8 / TVBIZZ MAGAZINE / NATPE MIAMI 2020                                                                              9 / TVBIZZ MAGAZINE / NATPE MIAMI 2020
CAN YAMAN - Thin Ice Seven Worlds, One Planet Keshet CEO Avi Nir - TVBIZZ Magazine
OUR STAR                                                                                                                                                                                                                                                                           OUR STAR

            an, it has been a fantastic
            year for you and Daydream-
            er. You have become an
            international superstar,
   congratulations! Why do you think
   this story appeals to viewers
   around the world?
   Nowadays on Netflix or the other
   services, there is no rom com at all in
   the United States or in the world. But
   there are series like Ozark or Lucifer or I
   don’t know Dark or Stranger Things or Black
   Mirror or House of Cards. Different kind
   of series right now. Rom com is still
   very precious, but nobody does that
   at all. Old rom coms are like - the guy
   is ugly, the lady is beautiful. The guy
   chases her. But here it’s different. The
   guy is something else and the girl is
   something else. They’re all handsome
   and beautiful and they’re all hilarious.
   They improvise. In general, comedy
   is done by the support cast. It’s like a
   pure, true down to earth love story. The
   love story is adorable there, and the
   comedy is adorable. There’s love and
   the characters are all questioning who
   they are.

   Your screen partner is Demet
   Özdemir. You play her boss and you
   fall in love with her. Was it chal-
   lenging to work together?
   It wasn’t challenging it was like
   more liberating stuff, because for
   the first time in my life I played
   with an actress that I was so calm, I
   was so confident with, because she
   was very talented, and she was very
   much into improvisation, which I
   liked a lot as well, but sometimes it
   is risky - your partner can’t impro-
   vise sometimes. But Demet is so tal-
   ented. We were like 60% sometimes
   improvising in the series, we were
   changing the script and we were
   just rolling. You know what I mean?

   A great chemistry…
   Extraordinary chemistry between her
   and me. That’s why Daydreamer has
   been one of the greatest rom coms
   because you can feel the improvisation        I love how passionate you are when          thing - I was into reading a lot. I studied   and I liked a lot learning stuff, solving    How about TV? What are your favor-           the Netflix series are really different,
   there and the characters are so orig-         you talk about this!                        in an Italian high school and I was into      problems in law. But then when I was an      ite shows?                                   but I’m more into this old stuff, down
   inal. For example, my character has           It’s like my kid, this show, I love it!     languages. I have a real good memory.         intern, I figured out that the practice is   I watch a lot. I try to watch all kinds      to earth stuff. What are the characters
   been this style icon with the way he                                                      I can remember words easily, and I was        a lot different from theory. Especially in   of series and movies. I like old stuff       like? Like House or like the guy in Prison
   dresses, and all these accessories are        Another thing: we all know you as a         reading well, and I was a successful          Turkey, there is a lot of corruption going   of all the American series like Califor-     Break who is very smart. I’m more into
   being worn right now in Turkey and            star actor, but you are also a lawyer.      student. Also, I’m а social person and I      on. I started at PwC as an attorney. But     nication, How I Met Your Mother, Friends,    watching characters instead of the
   all over. I was like one particularly hell    How did that happen?                        was into convincing people you know,          there they were all into their computers     House, Prison Break. The new US series are   show. If I adore the character, if I relate
   of a rom com thanks to this harmony,          Well, being an actor is like a dream, but   not just in Turkish but in other languag-     and all, and I was hyperactive, and I was    more into fiction, fantasy, technology.      to the character, I watch the series, or I
   chemistry between the actors.                 when it comes down to studying some-        es as well. So, I decided to study law        going crazy and I just wanted to go out.     Different stuff right now. All of it, all    watch the movie. ■

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CAN YAMAN - Thin Ice Seven Worlds, One Planet Keshet CEO Avi Nir - TVBIZZ Magazine
CEO TALKS                                                                                                                                                                                                                                                                       CEO TALKS

                                           Keshet
    Breaking records at home and abroad
 2019 has been an excellent year for Keshet Media Group. In Israel, Keshet 12 not only remained the most-watched channel but
 increased its viewing share with the whopping +35% to 27.5% primetime share. At the same time, the company’s international
 business continued to grow at an impressive rate with new operations in Germany and a record volume of commissions both in
 the UK and U.S. where Keshet Studios now ranks as the biggest non-major studio in terms of new productions.

 In this exclusive interview, Avi Nir, CEO of Keshet Media Group, tells Georgi R. Chakarov that they aim to keep this momentum in
 2020 with proven hits and new shows and series in Israel as well as even more international productions.                                                                                                                                       Avi Nir is the CEO of Keshet
                                                                                                                                                                                                                                              Media Group which he joined
                                                                                                                                                                                                                                              in 1993 and has been heading
                                                                                                                                                                                                                                              since 2002. Nir is the master-
         vi, what were the main              ing a large volume of new content,             undergone many changes over the                                                                                                                   mind behind the huge success
         drivers of Keshet’s growth          while continuously refreshing exist-           last couple of years but the viewing                                                                                                              of the biggest Israeli media
         last year?                          ing content.                                   public keeps choosing Keshet 12,                                                                                                                  company. He also launched
         On the international stage,                                                        reinforcing its position as the most                                                                                                              Keshet International with the
                                                                                                                                                                                                                                              goal to turn local hits into inter-
 we’ve had a record year, with two           In Israel, Keshet 12 not only re-              watched channel in Israel. The on-
                                                                                                                                                                                                                                              national ones – like Showtime’s
 US network drama pick-ups and a             affirmed its leadership but also               going challenge for us is to continue
                                                                                                                                                                                                                                              Homeland (Executive Produc-
 number of shows breaking through            increased its viewing share in 2019            to create content that can provide
                                                                                                                                                                                                                                              er), which won an Emmy for
 on global streamers and premium             with the impressive 35%. Congrat-              viewers with added value compared                                                                                                                 Outstanding Drama, and global
 services. For us, HBO’s Our Boys is one     ulations! How do you explain this              to what the streaming services and                                                                                                                talent format sensation Rising
 of the most important shows we’ve           success?                                       other channels are offering.                                                                                                                      Star. Nir has received numerous
 produced. Also, the output of Green-        It is this strategy - of introducing                                                                                                                                                             accolades, including Television
 bird was the highest to date, bolster-      new content while refreshing shows             What will be the main highlights                                                                                                                  Personality of the Decade and
 ing our biggest ever MIPCOM slate.          that are engaging audiences - that             for Keshet in early 2020? Will you                                                                                                                Executive of the Year. Since
 At home in Israel, we’ve created the        has undoubtedly driven this growth.            launch new titles besides the al-                                                                                                                 2017 he regularly appears in the
 leading broadcast channel by launch-        The linear TV market in Israel has             ready proven hits?                                                                                                                                annual Variety500 as the only
                                                                                                                                                                                                                                              entry from Israel.
                                                                                            We are renewing successful original
                                                                                            formats such as What a Wonderful Country,
                                                                                            Master Class and Rising Star, alongside
                                                                                            new seasons of international hits such      stant search of the next big thing                also developing new gameshows that         shows for the upcoming year. Expect
                                                                                            as Ninja Warrior, Married at First Sight,   and have learned it has no specific               might be a part of our slate in 2020.      more news in the coming months.
                                                                                            MasterChef; and factual entertainment       genre definition. The Israeli audi-               We also witness the increasing success
                                                                                            titles such as Uvda, Imposters and Fair &   ence is very open to new ideas, but               of studio variety shows, with original     We know that the TV advertising
                                                                                            Square.                                     those ideas have to be adapted and                formats like Night Club, which has re-     market is challenging. How is Kes-
                                                                                               We are introducing a number of           personalized to the Israeli viewers’              cently returned for a new and successful   het handling the ad spend drop and
                                                                                            new scripted drama and comedy               DNA. It’s not a simple task and we                season. It will be interesting to follow   the increased competition from the
                                                                                            series, including 24/7 Parents, a sitcom    don’t always succeed, but we always               that trend in 2020.                        tech giants and the streamers?
                                                                                            led by two of the biggest stand-up          try to think from the viewers’ per-                                                          2019 was a record year for us in terms
                                                                                            comedians in the country, and Home          spective.                                         You decided not to make a second           of TV ad revenues in Israel. The main
                                                                                            Grown - a hilarious family comedy                                                             season of 2025. Will you use the           reason is our ability to attract a very
                                                                                            that takes place in a village. We’ll be     What were the key international                   studios of the show for new produc-        significant share of the Israeli audience
                                                                                            announcing more new shows over the          content trends that you have ob-                  tions?                                     with our content, both on Keshet 12
                                                                                            coming months.                              served and how do they compare to                 We are discussing it internally. It will   and also on mako. It is a fierce battle
                                                                                                                                        what is happening in Israel?                      depend on whether there will be a          with the tech giants but our ability to
                                                                                            It looks like competition reality           The global trends this year include               meaningful break through, as well as       simultaneously gather large audiences
                                                                                            formats have become the preferred           gameshows, and shiny floor variety                the question of cost effectiveness.        and create a mutual experience is a rare
                                                                                            choice of the Israeli audience. Will        entertainment. In Israel, we can see the                                                     commodity for advertisers.
                                                                                            you continue to rely on this genre?         stronghold of reality and talent shows            Are you planning to increase the
                                                                                            Formats of that kind are indeed very        like Rising Star and MasterChef in the ratings.   volume of the series you are airing?       Are you planning to launch a
                                                                                            relevant to the Israeli audience, but       Gameshows are less common although                Any upcoming projects you can              streaming service yourself?
                                                                                            it cannot be said categorically. It         we are bringing Deal with It! back to Israeli     mention?                                   At Keshet, we already have mako, the
                                                                 The Baker and the Beauty   depends on the show. We are in con-         TV screens this year after a break. We are        I’ve already mentioned our variety of      leading video platform in Israel, in

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CAN YAMAN - Thin Ice Seven Worlds, One Planet Keshet CEO Avi Nir - TVBIZZ Magazine
CEO TALKS

                                                                                                                             Our Boys

 which we are continuously upgrading          being selected at the Sundance Film           mainly on scripted?
 and evolving its’ technological and          Festival. Plus, there’s Our Boys (HBO),       We have well over a dozen projects in
 content foundations. As a business,          and Dead Girls Detective Agency (Snap),       production or paid development with
 we are always open to considering            now in its fourth series.                     various streamers and broadcasters in
 different models and platforms.                                                            Germany, the UK and the US. The ma-
                                              What will be Keshet International’s           jority are scripted titles possibly because
 Let’s talk about your international          strategy for growth in 2020? Will             we have a strong heritage in sharing
 business. Keshet has grown ex-               you focus more on in-house develop-           stories with international audiences.
 ponentially on the international             ment or look to acquire third-party
 scene in recent years to become the          content for distribution?                     Have you considered opening new
 leading Israeli content creator with         The TV market is constantly evolv-            lines of business like streaming or
 offices and productions in the US,           ing and as is our way, we are already         international channels?
 UK and Germany. Are you planning             responding to this shift with a stronger      Outside of Israel, we are focusing on
 to make further investments into             focus on the supporting the production        what we do best – distribution and
 new markets?                                 side of our business. In addition to          production.
 We are always open to new opportu-           the commissions already mentioned,
 nities, if they make sense to us as a        Keshet Studios has also recently picked       How do you see the future of the
 business. 2019 was a great year for our      up orders for Skinny Dip (Quibi), The Vault   business now that digital and
 international production hubs, with          (NBC), and Clues (CBS), more shows to         streaming platforms are taking the
 Tresor launching their new scripted          be announced over the coming months           upper hand from TV in terms of
 arm, Keshet Tresor Fiction, as well as       across the business.                          consumption and ad spend?
 adapting Keshet’s Masters of Dance for       Are you looking to secure more                We already have strong relationships
 ProSieben. In the UK, Keshet Produc-         fresh investments into your inter-            with many of these platforms – mil-
 tions secured five series orders, includ-    national content business?                    lions of viewers around the world
 ing one with a major global streamer         We are always looking to develop new          have been enjoying shows such as The
 that we’ll be announcing shortly. In         partnerships. Recent successes include        Baker and the Beauty, When Heroes Fly,
 the US, Keshet Studios is now the #1         our co-development partnerships with          Commandments, Autonomies, Stockholm
 non-major studio with “two for two”          NTV, which created Drive Master, and          and Dead Girls Detective Agency on them
 for both TV - The Baker and the Beauty       Prisoner Number One with Telemundo.           for some time. Our job is to connect
 (ABC) and Lincoln Rhymes: Hunt for the                                                     audiences around the globe with
 Bone Collector (NBC) – and film, with The    How many projects are you cur-                great stories, so we’ll be looking to
 Sound of Silence and Save Yourselves! both   rently developing? Is the focus now           build on these successes in 2020. ■

 14 / TVBIZZ MAGAZINE / NATPE MIAMI 2020
CAN YAMAN - Thin Ice Seven Worlds, One Planet Keshet CEO Avi Nir - TVBIZZ Magazine
CAN YAMAN - Thin Ice Seven Worlds, One Planet Keshet CEO Avi Nir - TVBIZZ Magazine
NEW DISCOVERIES                                                                                                                                                                                                                                                      NEW DISCOVERIES

    Seven Worlds, One Planet
                                                                                                                                         A global ‘blockbuster’ series like                                                    fascinating. For example, how does the
                                                                                                                                                                                                                               Andes mountains affect the animals in
                                                                                                                                         Seven Worlds, One Planet has a unique                                                 the Amazon rainforest, or how does the
                                                                                                                                                                                                                               ocean currents circling Antarctica affect
                                                                                                                                         responsibility to educate people about                                                the penguins living there? Advances in
                                                                                                                                                                                                                               the use of drones have also, for the first
                                                                                                                                         what is really going in the natural world
    The epic spectacle of one Planet Earth                                                                                                                                                                                     time, really enabled us to film intimate
                                                                                                                                                                                                                               and spectacular wildlife moments that
                                                                                                                                                                                                                               were never possible before this series.

                                                                                                                                                                                                                               You are producer of the South America
    BBC Studios Natural History Unit’s                                                                                                                                           from arguably the most recognizable           episode - the most species rich conti-
    latest monumental production Seven                                                                                                                                           face of natural history content?              nent on Earth. What were the biggest
    Worlds, One Planet captivated the UK                                                                                                                                         Working with Sir David Attenborough is        challenges for you and your team
                                                                                                                                                                                 a humbling experience. Even at 93 years       during production of the episode?
    viewers at the end of 2019 and started
                                                                                                                                                                                 of age, he still has a wonderful child-       South America is so rich with wildlife
    conquering the small screens across the                                                                                                                                      like curiosity about the world which is       that one of our first challenges was
    globe in mid-January. The documentary                                                                                                                                        inspiring. He wants people to believe         deciding which stories to leave out! Po-
    masterpiece was shot over 1794 days                                                                                                                                          the words he’s saying when they hear          tentially the most dangerous shoot was
    across 41 different countries with a crew                                                                                                                                    them. Watching him over the years has         to film Angel Falls in Venezuela. The
                                                                                                                                                                                 taught a lot of us in the wildlife film-      highest single-drop waterfall in the
    totaling over 1500 people. Sir David At-
                                                                                                                                                                                 making industry about making our mes-         world, we knew the only way we could
    tenborough, the face and voice of Seven                                                                                                                                      sage to our viewers as true as possible.      show it properly was to film it from a
    Worlds, One Planet, will not only tell                                                                                                                                                                                     helicopter. We couldn’t fly in through
    fascinating stories about the wildlife on                                                                                                                                    Could you share more about your               the capital city Caracas but had to drive
    our planet, but also turn people’s atten-                                                                                                                                    latest project Seven Worlds, One              overland from a far corner of Brazil. We
                                                                                                                                                                                 Planet?                                       arrived at the end of the wet season, so
    tion to the growing problems created by
                                                                                                                                                                                 Seven Worlds, One Planet is one of the most   the mountains were covered in swirling
    climate change.                                                                                                                                                              ambitious series we have ever tried           clouds, making it dangerous for flying
       Dr. Chadden Hunter, the producer                                                                                                                                          to make at the BBC. To give viewers a         the helicopter. We had to pack survival
    of the South America episode, talked                                                                                                                                         thorough journey across all 7 continents      supplies in the helicopter (sleeping
    with Yako Molhov about the immense                                                                                                                                           we’ve had to cover every square inch of       bags, emergency food, etc.) in case we
                                                                                                                                                                                 land on earth. We’ve tried hard to focus      got stuck in sudden clouds and had to
    scale of this production, the challenges
                                                                                                                                                                                 on new stories. Unusual and fascinat-         make an emergency landing on top of
    he faced during shooting and also how                                                                                                                                        ing animals rarely seen before, their         one of the flat-topped mountains.
    they tried to balance between making a                                                                                                                                       extraordinary survival techniques and
    ‘spectacle’ and delivering the message of                                                                                                                                    what that can tell us about the different     What is the role of big productions
                                                                                                                                                                                 challenges of living on each continent.       like Seven Worlds, One Planet? Are they
    important environmental issues.
                                                                                                                                                                                 We also want to showcase the spectac-         primarily entertainment projects?
                                                                                                                                                                                 ular landscapes, weather systems and          What are the main messages that you
                                                                                                                                                                                 environmental issues of each continent.       try to convey to international viewers
                                                                                                                                                                                 So, the series certainly feels ‘epic’ in      in these times of climate crisis?
                                                                                                                                                                                 its scope. Over the course of 3 years a       A global ‘blockbuster’ series like Seven
                                                                                                                                                                                 core team of about 30 crew members            Worlds, One Planet has a unique respon-
                                                                                                                                                                                 ventured to all corners of the globe to       sibility to educate people about what is
                                                                                                                                                                                 bring back the most spectacular wildlife      really going in the natural world, the
            hadden, you grew up in North        colors and spectacular variety of life                                             in media before that, but I soon realized     footage on earth.                             good and the bad. But for us filmmakers
            Queensland, Australia. Did          on the reef made it the most magical                                               the power television had to reach and                                                       it’s a very tricky balance to get right. The
            Australian nature and wild-         world I’d ever seen and as a student I                                             move huge numbers of people in positive       How does this series differ from              majority of viewers come to big glossy
            life affect your decision to        was desperate to learn more about it.                                              ways. My PhD was probably read by 4           other similar BBC productions like            nature documentaries for escapism and
            become a marine biologist?                                                                                             people but the early films I made reached     Planet Earth, Frozen Planet, etc.?            entertainment. If we filled every minute
    Growing up in the lush tropics of           You have worked on such hits as Planet                                             millions of viewers. It became clear to me    In previous series we have focused on         of every episode with stories of climate
    North Queensland had a huge impact          Earth II, Frozen Planet and Wild Arabia.                                           that if I wanted to save the wildlife I was   animal behavior quite intensely, some-        change disaster, palm-oil deforestation
    on my life-long passion for na-             When did you decide to “jump” from                                                 studying then media, and especially tele-     times I feel missing the bigger picture.      or over-fishing we would lose most of our
    ture. Rainforest and wildlife were all      your academic work to become a pro-                                                vision, would be the most powerful tool.      But in Seven Worlds, One Planet, by explor-   viewers. So, it’s a matter of attracting
    around us growing up, plants would          ducer at the BBC Natural History Unit?                                                                                           ing one entire continent per episode,         viewers with awe and wonder for the
                                                                                                  Dr. Chadden Hunter
    grow so quickly the jungle would come       When I was studying gelada baboons                                                 You have worked with Sir David At-            we’ve been able to look at how the geol-      natural world and then finding inter-
    through the kitchen window. And             in Ethiopia for my PhD a number of
                                                                                           Producer of the South America episode   tenborough on Frozen Planet and Planet        ogy and weather of each continent un-         esting and captivating ways to explore
    with the Great Barrier Reef just off        film crews visited my field site to make         of Seven Worlds, One Planet       Earth II, and now on the newest project       derpin the animal’s behavior. So, we’re       environmental issues. We’re trying to
    shore, our school holidays were spent       films about my research project and my                                             Seven Worlds, One Planet. What are the        giving the animal ‘action’ a broader con-     make viewers care without paralyzing
    snorkeling and scuba-diving. The            monkeys. I’d never thought of a career                                             most important lessons you learned            text which I think makes it even more         them with despair. ■

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CLIMATE CATASTROPHE                                                                                                                                                                                                                                                                                                        CLIMATE CATASTROPHE

                                                                                                                                                                                                                                                                                    Thin Ice

                                                                                                                                                                                                                                      © Saga Sig/Yellowbird. ALL RIGHTS RESERVED.
                                                                                                                                                                                                                                                                                    Thin Ice was created by Søren Stær-
                                                                                                                                                                                                                                                                                    mose and Lena Endre. The script was
                                                                                                                                                                                                                                                                                    co-written by Birkir Blær Ingólfsson,
                                                                                                                                                                                                                                                                                    Jónas Margeir Ingólfsson and Jóhann
                                                                                                                                                                                                                                                                                    Ævar Grimsson. Cecilie Mosli served as
                                                                                                                                                                                                                                                                                    concept director, with Thale Persen and
                                                                                                                                                                                                                                                                                    Guðjón Jónsson directing the shooting in
                                                                                                                                                                                                                                                                                    Iceland and Greenland, respectively. The
                                                                                                                                                                                                                                                                                    8x45’ production was shot over ten and a
                                                                                                                                                                                                                                                                                    half weeks.
                                                                                                                                                                                                                                                                                    The series deals with the burning issues
                                                                                                                                                                                                                                                                                    of Arctic changes and international
                                                                                                                                                                                                                                                                                    geo-politics. The story kicks off with a
                                                                                                                                                                                                                                                                                    research vessel, under attack outside
                                                                                                                                                                                                                                                                                    Greenland. At the same time, the Arctic
                                                                                                                                                                                                                                                                                    Council is trying to sign an agreement
                                                                                                                                                                                                                                                                                    that prohibits environmentally harmful
                                                                                                                                                                                                                                                                                    oil drilling in the region. The attack puts
                                                                                                                                                                                                                                                                                    the agreement in jeopardy.

                                                                                                                                                                                                                                                                                    member states - US, Canada, Denmark
                                                                                                                                                                                                                  Lena Endre in Thin Ice
                                                                                                                                                                                                                                                                                    (without Greenland), Iceland, Norway,
                                                                                                                                                                                                                                                                                    Sweden, Finland and Russia - are having
                                                                                                                                                                                                                                                                                    on the agenda “Do we have to exploit it or
                                                                                                                                                     ow did you come up with the          how to fight climate change - the most                                                    not because of already sufficient carbon
                                                                                                                                                     idea to create Thin Ice?             drastic challenge mankind will face. Yet,                                                 emissions?” The international super-
                                                                                                                                                     After having shot a feature for      the world’s emissions of greenhouse gas-                                                  powers’ interests of getting these oil
                                                                                                                                                     Yellow Bird in Cuba and Öland        ses continue to rise, seemingly without                                                   licensees from Greenland with different

                                                Thin Ice
                                                                                                                                          called Echoes from the Dead, I and my main      any real action to prevent it. The structure                                              masterplans behind closed doors is turn-
                                                                                                                                          protagonist Lena Endre (we actually also        of our political system has failed us - and                                               ing the meeting upside down. Besides
                                                                                                                                          worked together in the Millennium trilogy       that’s a frightening fact. We wanted to                                                   that, the hope of many Greenlanders
                                                                                                                                          by Stieg Larsson) sat down and talked           show how politicians are seemingly side-                                                  to have independence one day, being
                                                                                                                                          about what engaged us in life – because         tracked, pursuing immediate short-term                                                    able to have own economy in place for a
                                                                                                                                          we know that it takes a couple of years be-     interests and their own public image,                                                     possible big oil deal. Furthermore, we try
                                                                                                                                          fore it will be realized. We did find out our   and thus prevented from ever being able                                                   to show “the balanced and the unbal-
                                                                                                                                          common interest for the global warming          to properly address the bigger and more                                                   anced relationship to Denmark” for the

                The hard-hitting reality of Climate Change                                                                                and the climate change in the Arctic Sea.
                                                                                                                                          She was the ambassador for an environ-
                                                                                                                                                                                          pressing issues like the future of the
                                                                                                                                                                                          planet. It’s not corruption - but rather a
                                                                                                                                                                                                                                                                                    questions of identity. It’s a drama thriller
                                                                                                                                                                                                                                                                                    where we for the first time have hoovered
                                                                                                                                          mental organization and I mentioned my          human frailty and our inability to con-                                                   Greenland or all their acting talents and
                                                                                                                                          interest in Greenland – after having lived      front threats that aren’t immediate.                                                      the whole TV show takes place on the
                                                                                                                                          there for a year - when I was a soldier. I        To pick Greenland means a complexity                                                    East Coast of Greenland. Thanks to our
                                                                                                                                          also went on a big trip to the northwest        of many aspects. The melting ice opens                                                    best PR and Marketing associate - the US
                A new super production from Yellow Bird/Banijay Group (the creators of Stieg Larsson´s Millennium trilogy) - is set
                                                                                                                                          of Greenland a couple of years ago. BUT         up the possible exploitation of the im-                                                   president Donald Trump – he did put a
                to push the topic of the fatal consequences of climate change in a political world which fails to take overdue actions.   what a journey - it took me 6 years to fi-      mense natural resources of texoil. That’s                                                 world focus on Greenland with his wish
                Actually, the term ‘climate change’ seems quite outdated in 2020 when even ‘climate crisis’ seems too soft as a real      nally develop and finance this project and      why the story takes place during some                                                     of “a real estate” deal with Greenland.
                catastrophe is taking place in the realms of ‘eternal ice’ of the Planet.                                                 start shooting Thin Ice in January this year.   dramatic days at a high-end political                                                     Thin Ice is all about the above.
                                                                                                                                                                                          meeting at The Arctic Council, where the
                As the creators of Thin Ice tell Georgi R. Chakarov, this is the most important issue that the world is facing now and    What will be the main topic of the                                                                                                        You shot the production during the
                a series like that could inspire people to change in order to protect the global eco system. The story will reveal the    story: climate change or political                                                                                                        coldest period in Greenland but still
                depressing and hopeless reality which the people of Greenland face as the ice melts down and incompetent poli-            corruption?
                                                                                                                                          The topic is of course climate change
                                                                                                                                                                                               Now the ice is                                                                       were the effects of global warming
                                                                                                                                                                                                                                                                                    visible?
                ticians simply wonder what to do with the island’s resources. Executive producer Søren Stærmose developed the
                                                                                                                                          and how it affects the Arctic. But more              gone. And the                                                                        Yes, very much so. We had scheduled our
                idea together with Lena Endre and was joined for this interview by writers Birkir Blær Ingólfsson and Jónas Margeir       importantly the story focuses on the in-                                                                                                  shootings in Tasiilaq, East Greenland af-
                Ingólfsson and director Guðjón Jónsson.                                                                                   competence of the political system to deal           Greenlandic                                                                          ter pouring through satellite photos and
                                                                                                                                          with climate change. We’ve seen how the                                                                                                   data about ice and snow around Tasiilaq
                                                                                                                                          leaders of the world sit through meeting
                                                                                                                                                                                               people are - what?                                                                   to make sure we would be there when the
                                                                                                                                          after meeting after meeting, discussing              It’s hard to say.                                                                    sea was frozen, and the ground covered

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CLIMATE CATASTROPHE                                                                                                                                                                                                                                                                                              CLIMATE CATASTROPHE

                                                in snow. Using this data from the past,         they are literally killing them, because

                                                                                                                                                  © Saga Sig/Yellowbird. ALL RIGHTS RESERVED.
                                                we were confident we would get the best         the dogs can’t earn their keep anymore.
                                                conditions for shooting but something           The number of dogs in Greenland has
                                                abnormal happened. Suddenly, all the            dropped incredibly in the last few years.
                                                sea-ice broke up and disappeared in one           And that tells us that the way of living
                                                day and snow receded from the moun-             for Greenlandic people is changing
                                                tains. We don’t know if it ever happened        completely. They used to be the purest
                                                at that time before in Tasiilaq, but at least   hunting culture in existence, using their
                                                it was a screaming inconsistency with all       dogs to hunt on the ice sheet. Now the
                   Søren Stærmose               our data and satellite photos.                  ice is gone. The dogs are gone too. And
                                                   We had to move our shoot further             the Greenlandic people are - what? It’s
                   Executive producer
                                                North to a town called Ittoqqortoormiit.        hard to say. In a way, they are left with-
                                                Even there, climate change was very visi-       out identity because of climate change.
                                                ble. The sea-ice, which normally would be       The entire identity of the nation seems to
                                                solid at that time of year, was all frac-       revolve around ice and the cold - and it’s
                                                tured and broken up. The town had also          both a pure and beautiful identity. And
                                                been dealing with starving polar bears          now it’s melting away, literally.
                                                wandering into town in search of food in          This is just one aspect of how climate
                                                far greater numbers than before, due to         change affects Greenlanders. The purpose
                                                the lack of sea ice which is their primary      of the series is to explore these issues
                                                hunting ground. The town has a quota            more thoroughly. And also, how climate
                                                for how many polar bears they can kill in       change affects Greenland politically,                                           This Ice is a Yellow Bird production in copro-
               Birkir Blær Ingólfsson                                                                                                                                           duction with Saga Film, TV4/C More, France
                                                self-defense when they wander into town         which is a whole new chapter in itself -                                        TV with the support of DR, NRK, YLE, NRK,
                           Writer               every year. They had long since used up         explored in detail in the series itself.                                        RUV, Lumiere, Nordic Film & TV Fond and
                                                all that quota and when we were there                                                                                           Creative Europe Media Programme
                                                they were forced to try to scare the bears      Have you cooperated with climate
                                                away without shooting them.                     experts while developing the proj-
                                                   During our filming in Greenland we           ect? What have learned during the
                                                also met with Sirius sledge soldiers, who       process?                                                                                                                          Why did you decide to go into the             in Nordic homes and given the perfect
                                                are Danish policemen that patrol the            Yes - and it was frightening. We had                                                                                              ‘hard topic’ of climate change? Have          timing of the series I am sure it will.
                                                northern part of Greenland on dogsleds.         many meetings with climate experts                                                                                                you made similar shows before?
                                                They told us that the sea ice had broken        while developing the project. And of                                                                                              We are always looking for drama series        Is TV4/C More planning to do more
                                                up underneath them further north than           course, we read extensively about the sub-                                                                                        that are relevant to a broad Nordic           projects related to saving nature
                                                ever before, so they had to call for help.      ject. In short, we learned that everything                                                                                        audience and I think it’s fair to say that    and the life of indigenous people?
                                                An Icelandic plane flew up to fetch the         seems to be going to hell - and that no one                                                                                       climate change is a subject that is gain-     We are looking for projects that have
             Jónas Margeir Ingólfsson
                                                men and dogs and get them back to               is really doing enough to prevent that.                                                                                           ing many peoples’ attention, interest,        the potential to attract a broad audience
                           Writer
                                                headquarters - which is something that          Our writers even kind of just gave up all                                                                                         worries and also some hope right now.         with local relevance and the highest pro-
                                                has never happened before.                      hope. The more you understand about                                                                                               Therefore, we believe Thin Ice will attract   duction quality. As long as we can check
                                                                                                climate change - the more frightening                                                                 Josefine Tengblad           the interest of our viewers. This follows a   those criteria, it doesn’t matter if the
                                                How is global warming affecting the             and depressing it becomes. The world has                                                        Head of Drama at TV4 and C More   long tradition at TV4 and C More of tack-     overall theme is a murder case, a family
                                                lives of the people of Greenland?               lost this battle, even before it has started                                                                                      ling contemporary subjects in a scripted      crisis or climate change. We commission
                                                The world is getting warmer. But the            to fight it. It was depressing and fright-                                                                                        and dramatized context. One of our            series to entertain and spark feelings
                                                Arctic is warming up at twice the rate          ening for the writers. But it reinforces our                                                                                      biggest international success stories so      for our large audience - not based on a
                                                of the rest of the world. Obviously, that       belief that the subject of our series is the                                                                                      far has been Modus that centered around       political agenda. We are also proud to
                                                has consequences. For example, the              most important issue in the world.                                                                                                hate crime. Recently, we have seen Grey-      be giving a glimpse into the life of the
                                                sea doesn’t freeze around Greenland,                                                                      osefine, Thin Ice will                                                  zone centering around terrorism, Moscow       population in Greenland.
                                                making Greenlandic sled-dogs obsolete.          Do you believe that series like Thin Ice                  undoubtedly be among the                                                Noir which in some ways described the
                      Guðjón Jónsson            Which is interesting because the Green-         can make both politicians and ordi-                       biggest highlights of the year                                          complex political situation in Russia,        As an organization how is C More
                          Director              landic people have depended on the dogs         nary people change their thinking and                     for TV4/C More with a star-                                             and Blinded, our latest series, showing       and TV4 involved in preventing cli-
                                                for survival for hundreds of years. Now         habits in order to stop the pollution?            studded cast and famous director,                                               how a bank crisis affects human beings        mate change? Will there be a special
                                                                                                Of course, we’d like to hope so. That’s the       but can you tell us what else makes it                                          and the society at large.                     awareness campaign during the
                                                                                                reason for making the series. But it’ll take      stand out among other productions?                                                                                            broadcast of the series?
                                                      The more you                              a lot more effort than just one series. It        Thin Ice will definitely be one of many                                         What will viewers learn about cli-            We will not be doing any special aware-

                                                      understand about                          will require a complete restructuring of
                                                                                                the system the world has built around
                                                                                                                                                  highlights in our 2020 slate and we are
                                                                                                                                                  very eager to present it to our viewers
                                                                                                                                                                                                                                  mate change and politics from the
                                                                                                                                                                                                                                  series?
                                                                                                                                                                                                                                                                                ness campaign during the broadcast
                                                                                                                                                                                                                                                                                of the series. This is because we have
                                                      climate change - the                      consumption. Every single person in the           in February. Besides an A-list cast and                                         It is important to point out that Thin        no intention of starting a political
                                                                                                world will have to do their part and agree        crew, the series also portrays many                                             Ice is fictional, but with parallels to       campaign. Our only goal is to offer
                                                      more frightening                          to the cause. If the series can lead a few        different contemporary subjects at the                                          the real world. In terms of learning,         our viewers a thrilling adventure in
                                                                                                people to that conclusion and in that way         same time, making it a thrilling adven-                                         I just want to clarify that it is not a       a fiction world related to many very
                                                      and depressing it                         inspire change, if only in a few house-           ture in a beautiful environment for a                                           documentary. However, I hope it – as          contemporary themes, climate change
                                                                                                                                                                                                                                                                                being one of them. ■
                                                      becomes.                                  holds - at least we’ll be closer to a solution.   broad audience to take part of.                                                 all our dramas – will spark discussions

      24 / TVBIZZ MAGAZINE / NATPE MIAMI 2020                                                                                                                                                                                                                                                    25 / TVBIZZ MAGAZINE / NATPE MIAMI 2020
INSIGHTS                                                                                                                                                                                                                                                        INSIGHTS

                                           Yes Studios
                                            Secrets of success of Israeli drama

             Launched less than two years ago, Yes Studios already ranks among the biggest exporters and creators of con-
             tent coming out of Israel. Recent international success stories include Your Honor for Showtime and Applause
             Entertainment in India, 68 Whiskey – a remake of Ta’agad currently filming for the Paramount Network, multi-
             ple award-winning On the Spectrum and Magpie, as well as global phenomenon Fauda.

             Danna Stern, Head of Yes Studios, tells Stanislav Kimchev what makes Israeli drama content so successful
             internationally and what new projects her company is currently developing in Israel and around the world.

          anna, we’ve all witnessed             directly to that sort of programming.       the producers, from the writers,
          the success of not only               We have experience, but most impor-         from the creators to do the same
          fiction but also formats              tantly, we have great storytellers and      for their project. And we often find
          coming from Israel. Why is            we have very interesting lives. Also,       ourselves on the international part
 Israeli content so successful, espe-           success begets success. I think going       of the business, which is what I run,
 cially drama series?                           back, if we go back to In Treatment,        being called in earlier and earlier                                                                                                                           Asylum City
                                                                                                                                      © OHAD ROMANO. ALL RIGHTS RESERVED.
 We’re all doing very well. And not             which was already probably 13-14            and earlier to meet with writers.
 just us. There’s a lot of producers            years ago, its success opened the way       And I keep saying, no, please don’t,
 doing some excellent work. One of              for Israeli drama, and we got Home-         because if it’s a good show in Israel,
 the basic reasons is we all have to            land and Fauda.                             we will take it and we will make it a    know with characters that you know;        Another one of our very successful
 produce. We have to spend money on                                                         great show internationally too. But      any attempt to do it otherwise is        projects has been On the Spectrum,
 Hebrew-language programming due                Do you also consider the interna-           everybody wants to be international.     unnatural. It’s not going to be great    which won every award this year;
 to regulations and there’s a contin-           tional potential of a project when          So, I wish I could say no, absolute-     storytelling.                            Series Mania, Monte Carlo, Seoul
 uous stream of production coming               commissioning it?                           ly not. But there’s more and more                                                 Drama and now it has a U.S. adap-
 in and we’ve been at it for a really           I want to say no, but that’s not en-        of that going back and forth. But        Yes Studios has many successful          tation on Amazon as a pilot and I’m
 long time. Our platform has been               tirely true because it’s there. Once        the basic thing is, you have to have     and award-winning series like            sure there’s going to be more oppor-
 producing original content for nearly          you’ve succeeded, there’s a natural         shows that you know, in a language       the global phenomenon Fauda and          tunities with this show.
 20 years and 8% of our income goes             expectation from the channel, from          that you know, a country that you        many others. What are your new-
                                                                                                                                     est projects that you are currently      What are the budgets of your
                                                                                                                                     working on and what have been            shows?                                    Danna Stern is head of Yes
                                                                                                                                     your most-successful projects in         Our budgets on a big, big drama         Studios overseeing sales, distribu-
                                                                                                                                     2019 so far?                             would be around $240-260K. A small-     tion and development of premium
                                                                                                                                     It’s hard to say just one year because   er half-hour show would be about a      Israeli content for international
                                                                                                                                     this is a long process. And even with    $150-160K. We have comedies that        platforms. An international TV
                                                                                                                                     Fauda, which premiered in 2015, sea-     are a little bit cheaper because they   veteran, in her previous role at Yes,
                                                                                                                                                                                                                      she was directly responsible for the
                                                                                                                                     son three just launched a few weeks      are shorter and they’re mostly shot
                                                                                                                                                                                                                      multichannel provider’s exclusive
                                                                                                                                     ago. It’s still an ongoing project for   on location. Unlike the U.S., for
                                                                                                                                                                                                                      in-house channels and managed
                                                                                                                                     us. We just announced a remake           example, where they do it in blocks,
                                                                                                                                                                                                                      content and acquisitions strategies
                                                                                                                                     in India. We’re going to do another      and it’s much more expensive. The       for the platform’s channels and
                                                                                                                                     remake soon in Europe somewhere,         way we produce is much, much            SVOD offering. She also serves as a
                                                                                                                                     which is going to be announced           cheaper. But like everywhere our        commissioning editor of documen-
                                                                                                                                     later.                                   budgets are rising.                     tary and factual programming.
                                                                                                                                        Your Honor had its Season 2 this                                              Stern is a member of the Interna-
                                                                                                                                     year, but next year we’ll go into        Most of your drama projects are         tional Television Academy.
                                                                                                                                     production with adaptations in Ger-      current and contemporary. Have
                                                                                                                                     many, France, Italy and Russia. This     you planned exploring other
                                                                                                                                     year we did adaptations in India and     genres as well?
                                                                                                                                     they’re shooting the US version right    You’re absolutely right. We’re doing
                                                                                                                                     now, which will premiere in 2020.        a lot of contemporary things that
                                                                                  Fauda
                                                                                                                                     There’s a lot going on.                  feel relevant and urgent and deal

 26 / TVBIZZ MAGAZINE / NATPE MIAMI 2020                                                                                                                                                                                    27 / TVBIZZ MAGAZINE / NATPE MIAMI 2020
INSIGHTS                                                                                                                                                                                                                                                           INSIGHTS

                                                                                    © Guy Raz, Yes Studios. ALL RIGHTS RESERVED.
  © Ohad Romano. ALL RIGHTS RESERVED.

                                                                                                                                                                                                                                                                      © Guy Raz, Yes Studios. ALL RIGHTS RESERVED.
                                                                 On the Spectrum                                                                                                                                                                                Magpie
                                                                                                                                                              Just for Today

 with the here and now as far as its       services all seem to be really differ-   tionally. I don’t know what Peacock            Tel Aviv. We partnered with Erez            International Film Festival and has       Is Yes Studios working exclusively
 themes. We on the studio side are         ent from each other. I think the real    are doing yet on international level.          Aviram, a very talented writer that         been featured in numerous festivals.      with the Yes pay TV platform or do
 working on a period piece right now,      battle, if we want to use military       Again, I think they’ll be U.S. centric         we worked with while distributing           It’s a very intricate, very smart drama   you have projects for other net-
 but it’s a European piece that has        terms, is for awareness. How are         because they’re such big broadcasters          his series The Good Cop which Netflix       about prisoners and a halfway house       works in Israel?
 nothing to do with Israel. The story      you made aware of what to watch          there. Comcast is so huge. They want           remade with Tony Danza and Josh             before they integrate back into soci-     That’s a really good question. Initially
 inherently is about the founding          and how within this unbelievable         to make sure they’re not losing any            Groban last year, and also licensed         ety. It’s beautifully done.               when we started, we said, oh, we’d be
 of the Jewish state, but it doesn’t       abundance of content, and how do         ad revenues to Facebook and Google.            the original Hebrew version which is           And another show we’re looking         open to everyone. Then we realized, as
 take place in Israel, and it is not in    you make the right decisions for you        I think localization is hard. I think       available on the service globally. We       forward to taking out is Magpie,          a small boutique operation we need to
 Hebrew. It takes place 120 years ago.     as a content viewer. How is content      understanding the regional markets             are already working with partners           a great crime thriller about two          focus on setting up the infrastructure
 That’s going to be our first period       delivered to you? Is it traditional,     is extremely complex. Netflix figured          in Germany on local version set in          brothers, one recently released from      and get that right first. And I think
 drama.                                    or digital marketing? Is it word of      it out, but it took them some time.            Berlin. We are setting up deals pretty      prison after 17 years in jail where he    now, two years in, I feel like we’re in
   I can tell you things we won’t do so    mouth? Is the algorithm going to do      They are now setting up offices every-         much everywhere there are shared /          learned to be a jailhouse informant.      a good place to pick up third-party
 much of - I’m not sure we’ll do a lot     all the work? I think that’s the real    where. Berlin, Paris, London, Am-              co-workplaces and thankfully there’s        And he’s learned a lot of the tricks      material where it makes sense, where
 of horror. I don’t think we need a lot    challenge for anybody right now in       sterdam, Seoul, Singapore, Tokyo. I            a lot and it’s going to be a fun little     of the trade. He’s a small guy, very      we can really add value; I think in
 of that. I think television for us does   this business. With the new players      think it’s the only way to do it. If you       international show.                         unassuming, unthreatening. And he         areas of co-production, co-financing,
 want to feel realistic. We probably       coming in, they all have very differ-    want to be international, you have to          On straightforward distribution this        also has a stutter, but he’s extremely    formats, adaptations where we’ve
 also won’t produce sci-fi, just be-       ent international agendas. We kind       have feet on the ground and now you            year has been great as far as Your Hon-     smart. And he uses the power of his       been extremely strong, I think there’s
 cause we don’t have the budgets.          of know where Netflix are as they        have to have a local team.                     or, which is, I’m glad to say, coming       mind and a lot of tactics to manip-       definitely opportunities. And we look
                                           have had an international agenda for                                                    to the CEE region on Pickbox. We’ve         ulate everybody along the way. And        to work with partners that we like and
 We are now in the times of the            a while. Amazon are focused on key       You have also invested in a dis-               also done deals for that show pretty        when he’s released, he tries to work      like us. It’s all about people. Ultimate-
 “streaming wars”. What are your           big markets. Disney+, for now, seem      tribution arm. What is included                much everywhere: Brazil, Poland,            his way back into his family and his      ly, the projects we end up picking up
 expectations from the new play-           to be very focused on the U.S. market    in your catalog? Can you mention               Sweden. Asylum City, which is also          brother’s love. We’re just packag-        are the ones where the people involved
 ers on the SVOD front? Will they          and for a very specific audience; they   some recent deals?                             coming here, has gone everywhere,           ing that for the U.S., which is often     have that passion, and it’s a long mar-
 be picking up and commissioning           seem to be skewing young. As for           We distribute everything our                 including Australia. We’ve sold shows       where we start strategically. It’s a      athon so you end up working together
 Israeli shows?                            HBO Max, they don’t seem to have a       broadcast platform produces, and we            to Albania for the first time this year.    lucrative market and potential broad-     for years. So, yes, I think we’re at a
 So first of all, it’s a very important,   very defined international strategy      have a full mandate to find stories            It’s been fascinating to learn and          casters and platforms may want to         time where we think we can take on
 relevant topic and multi-faceted          as yet. I think they’re focused on the   that we want to tell and set them up           meet people from all these places.          license for multiple territories. Once    more projects. We do have infrastruc-
 right now. I don’t like calling it        U.S. launch and will be for a while,     internationally. One of the projects           Coming up we have two new big               that’s done, we are going to take this    ture, but they have to make sense and
 streaming wars. It’s not. You can’t       and they’re going to try to figure out   that we’re doing now, for exam-                series this year; Just for Today, which     out everywhere else. We’ve also just      we have to bring really value. It’s not
 have one service and just call it a       what they’re doing there and what-       ple, is based on our own experience            has won the Jury Prize at Series Mania      started filming several new shows         just about having a big catalog, it’s
 day with only one “winner”. These         ever opportunities there are interna-    working at a shared workspace in               and the Grand Prize at the Zurich           for next year. It’ll be fun.              having the right catalog. ■

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NEW HIT                                                                                                                                                                                                                                                                   NEW HIT

                                    Your Moment                                                                                                   nuska, Floor, how did you
                                                                                                                                                  get involved in the develop-
                                                                                                                                                  ment of the Your Moment?
                                                                                                                                                  We have been working for
                                                                                                                                         ABS-CBN since the start of Pinoy Big
                                                                                                                                         Brother. At that time, we were still
                      From the Netherlands to the Philippines coming to a screen near you                                                working for Endemol International. In
                                                                                                                                         2006 we started Fritz Productions and
                                                                                                                                         since then we have been involved in
                                                                                                                                         the final casting of Pinoy Big Brother. Two              Anuska Ban                            Floor van Hofvegen
                               In a rare example for global television, Dutch and Filipino partners joined forces to create a brand-     years ago, ABS-CBN asked us to develop              Dutch Fritz Productions                   Dutch Fritz Productions
                               new talent format and two years later Your Moment was born. Launched in November in the Philip-           together an international format.
                               pines, the show is already attracting the interest of broadcasters from all over the world turning Your
                                                                                                                                         Was it an easy decision to start working
                               Moment into one of the hottest new titles on the international market.
                                                                                                                                         on this project? What were your first
                                                                                                                                         steps?                                        did it take you first to fine tune the   year ago, it became more serious and
                               Georgi R. Chakarov spoke with the format creators about the complexities of creating such a big           It was not easy to start working on this      format and later to turn it into a       together with the creative team of
                               production working from both sides of the world. Anuska Ban and Floor van Hofvegen from Dutch             project because the culture is different,     live-action production?                  ABS-CBN we developed Your Moment.
                               Fritz Productions and ABS-CBN executive producer Reily Pablo L. Santiago Jr. were happy to share          and the communication is not always           Set designer Dirk Debou created the      Last February, there was a go from the
                                                                                                                                         easy because of the distance between          immense set with the rotating tribune    channel and in April the set designer,
                               how the whole development process evolved and what are some of the elements that make Your
                                                                                                                                         Amsterdam and Manilla. The first steps        for the jury and the audience. Rolf      the set construction designer and the
                               Moment a unique production.
                                                                                                                                         were to create a Dutch team of special-       Meter, the director and co-creator,      light designer went for the first time
                                                                                                                                         ists for the brainstorm meetings. We          took care of the look and feel of the    to the Philippines to explain the set
                                                                                                                                         created a small team consisting of a          format and the content together with     and the lighting plan. We hired a mu-
                                                                                                                                         director, a set designer and us two.          the creative team of ABS-CBN and         sic director and a graphic designer for
                                                                                                                                                                                       Fritz Productions. Later on, we asked    the graphics and the voting system. In
                                                                                                                                         Tell us more about the people who             a light designer from the Netherlands    June, we taped the first episodes in the
                                                                                                                                         helped create the show. How long              to join us and a graphic designer. A     brand-new studio of ABS-CBN. In total

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