Candidate brief for the position of People Director Oodle Car Finance - January 2022 - Odgers Berndtson

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Candidate brief for the position of People Director Oodle Car Finance - January 2022 - Odgers Berndtson
People Director

Candidate brief for the position of
People Director
Oodle Car Finance
January 2022

                             odgersberndtson.com       1
Candidate brief for the position of People Director Oodle Car Finance - January 2022 - Odgers Berndtson
People Director

Contents
About Oodle Car Finance   3

Opportunity               5

The Individual            7

Candidate Charter         8

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Candidate brief for the position of People Director Oodle Car Finance - January 2022 - Odgers Berndtson
People Director

About Oodle Car Finance
Oodle Finance is one of Europe’s fastest growing tech companies. Founded in 2016
with the vision of modernising and digitising the used car market, the business has
gone from strength to strength, financing 180,000 cars for consumers, with a total value
of £1.8Bn

The car industry is one of the few markets that has        Oodle’s partners (dealers) are able to offer eight tiers
not witnessed the digital innovation seen in other         of credit product, from prime through to sub-prime,
sectors. Our home shopping experience is                   and so the vast majority of UK car buyers are eligible.
unrecognisable from that of a decade ago. Buying a         This flexibility, coupled with the instant decisioning
car, however, remains clunky, time-consuming and an        capability of the digital platform, means that their
often-unrewarding experience for what should be one        product is both unique and a significant driver of
of the most exciting purchases in a consumer’s life.       improved sales conversion for its partners. Oodle has
Oodle’s mission is to change that.                         also put genuine focus on ensuring that the dealers
                                                           receive high value account management, with a
80% of the Used Car sales are credit driven                commitment to consistently providing great service
purchases, with over 70% of customers wanting to           and support.
arrange their finance online, and with over 50% of
customers getting their finance in place ahead of the      Oodle’s POS (point of sale) solution is the first step in
car search. This provides a generational opportunity       the company’s mission to revolutionise the sector, but
to position a tech enabled lender to build a significant   it is an important one as it offers a great base from
consumer brand and penetration into this market.           which the business can build new products in
                                                           adjacent parts of the car purchase cycle.
Since their first loan issued in 2016, the business has
gone from strength to strength, raising £240m from
top-tier private equity investors, KKR, and debt
financing from Citi Group and BNP. The business also
runs an established public securitisation issuance
programme that provides competitive and scalable
funding fuelling the continued growth of the business.
On Oodle’s current monthly lending volumes they are
already the largest independent auto finance
company in the UK.                                         In 2021, the team launched their own marketplace,
                                                           which is now the largest online dealership (by car
Oodle’s current product offering is a broad and            listings) in the UK, whereby Oodle provides a first
inclusive one, both offering finance for a car             party experience over their dealers listed stock.
purchased via third parties and also building a direct-    Driving the entire end-to-end consumer experience,
to-consumer proposition that will allow them to            instant finance preapprovals, with browse and
support customers through the full car buying              searching for the right vehicle to selection, purchase
journey.                                                   and delivery all in a seamless experience allowing

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Candidate brief for the position of People Director Oodle Car Finance - January 2022 - Odgers Berndtson
People Director

Oodle to target those 50% of customers looking for       Organisation and Culture
finance ahead of a car search, providing both a pre-
approved finance facility and check out a car. It also   The team is over 600FTEs, split across three main
launched a Direct-to-Consumer proposition through        sites: Oxford headquarters, London, and Manchester.
aggregators like Clearscore and a brand refresh in
2021.                                                    Led by Founder & CEO, Jonathan Clayton, the
                                                         Executive team encompasses:

                                                          Co-Founder & MD, Philip Williams
                                                          CFO, Nick Wrighton
                                                          COO, Rhodri Darch
                                                          CMO, Tom Daniell
                                                          CTO, James Southon (Transformation)
                                                          CRO, Graham Hill (Risk) joining January 2022
                                                          CPO, Julia Swain (Product) joining January 2022

                                                         The entire team is united by Oodle’s passionate,
                                                         mission-led culture, and in 2021 they were named the
                                                         7th best Financial Services Company to work for and
                                                         featured in the Top 100 Best Large Companies to
                                                         work for in the UK in 2021. Employee experience is
                                                         crucial to Oodle, and huge effort goes into making it
                                                         a great place to work, with Executive Steercos
                                                         focusing on Culture and Values, and Leadership and
                                                         Capability.

                                                         Oodle’s values underpin their culture:

                                                          Embrace being Human
                                                          Strive for Awesome
                                                          Nothing Hidden
                                                          Bravely Honest
                                                          Everyone’s a Builder

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People Director

Opportunity
This is an outstanding opportunity to lead the people agenda of an innovative,
ambitious business on a strong growth trajectory. Reporting to Rhodri Darch, Chief
Operating Officer, the People Director will play a critical role in the successful evolution
of Oodle Finance ensuring the people plan is aligned to the business strategy.

The role                                                    Ensuring that Oodle’s culture and company’s
                                                             blueprint is at the heart of all activity.
The People Director will have overall responsibility for
People Operations, Learning & Development, Talent
Acquisition and Employee Experience. Ensuring the          Role responsibilities:
development, implementation and evaluation of
people strategies that support Oodle in achieving its       All strategic planning of People initiatives and
vision, mission and strategic goals.                         presentations of those plans at annual and quarterly
                                                             planning events and relevant reporting including
The growth trajectory of the business has been               monthly MI, risk, and updates for senior leadership
impressive and with the operational foundations now          forums
firmly in place, there is the opportunity for the           Dynamic and purposeful leadership for the People
business to appoint an HR leader focusing on                 Team, coaching and driving change where required.
organisational development, capability and maturing          Currently 26: People Operations (5), Talent
the model.                                                   Acquisition (7), L&D (7), Employee Experience (2)
                                                             and Office Administration (5).
Coaching and leadership skills will be critical to
support the development of the HR team and to               Ensure all employees are “fit and proper” to perform
enhance management capability across the business.           their roles under the Senior Managers and
The new People Director will galvanise the whole             Certification Regime and working with Compliance
organisation around a compelling vision owning the           to ensure SMCR is correctly implemented in Oodle.
outcomes, target operating model, action plans and          Work with the Remuneration Committee to ensure
initiatives required to make it a reality.                   all employees are compensated fairly and to
                                                             administer all components including share options
Key expectations include:                                    schemes, employee benefits and incentives.
                                                            Ensure Oodle is complying with all its legal
 Ensuring the Executive Team and Senior                     obligations as an employer, including the oversight
  Management Team are sufficiently informed and              of all disciplinary and capability procedures and that
  engaged in the area of people and development.             all contractual documentation, policies, and
 Delivering efficiencies whilst also maintaining the        procedures are compliant with recent legislation.
  “high touch” pastoral DNA of the business.                Talent attraction: Employer Value Proposition, all
                                                             candidate sourcing strategies and journeys,

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People Director

 interview and offer processes and psychometric          engagement measurement and feedback to ensure
 testing                                                 all initiatives are relevant and effective.
 Ensure all HR policies and processes are up-to-date    Key participant on Steering Groups such as
  and competitive including onboarding, employee          Leadership and Capability, Culture and Values,
  relations, performance management, staff                Property Strategy, Covid Crisis Management Team
  handbook, family friendly policies, absence             and Risk Committee.
  management and offboarding.
                                                         Lead Working Groups on Capability and Diversity
 Ensure that all prospective employees are deemed        and Inclusion.
  “fit and proper” through rigorous onboarding
  checks.
 Learning & Development: Including the roll-out and
                                                        Location & Remuneration
  attendance of annual mandatory training,
                                                        The base location of the role is flexible (London,
  management and leadership training programmes,
                                                        Manchester, or Oxford). It will be necessary to travel
  the capability of individuals, teams and managers,
                                                        to the Oxford office at least twice a month on a
  and induction to Oodle.
                                                        Tuesday and to other sites to meet business partners,
 Performance management of employees.                  etc. as necessary.
 People Team systems: Natural HR (HRIS),
                                                        Oodle has a flexible working and home working
  Greenhouse (ATS), CultureAmp (Performance
                                                        policy, encouraging and role modelling effective
  Management and Employee Engagement) and
                                                        working practices is an important component of
  Caboodle (Reward and Recognition platform).
                                                        supporting the Oodle culture and values.
 Ensuring that Oodle continues to be a “great place
  to work”, and that the Oodle employee experience      Remuneration will include six figure completive salary
  is best in class, including regular employee          bonus and benefits.

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People Director | Oodle Car Finance

The Individual
Oodle is a disruptor. The business is agile, and the new People Director must be
comfortable working in a rapidly changing environment, with location specific
requirements and an ambition to professionalise, within the context of private equity
ownership. A pragmatic, highly commercial, problem solver who is comfortable
operating both tactically and strategically will thrive.

Key criteria

 Breadth of experience with exposure to the full           Broad commercial and business acumen allied to
  HR remit.                                                  pragmatism and a “can do” attitude.
 Experience of leading HR at a divisional/business         The gravitas, impact, intellectual rigour, and
  unit or regional level.                                    insight to be credible at the ExCo level
 Prior HR experience within financial services is          The ability to work at pace and be hands on in a
  essential as is familiarity with the regulator such as     dynamic organisation.
  the FCA and their SMCR.
                                                            Self-assured – naturally inspires confidence in
 An experienced leader and manager who can                  others, quickly building trust and demonstrating
  show a track record of developing team                     innate discretion.
  capability, aligning a team to deliver against core
                                                            Resilient and remains calm under pressure.
  strategic objectives.
                                                            Demonstratable capability in adapting and
 Proven credentials of designing and
                                                             innovating people practices and solutions and
  implementing a people plan aligned to the
                                                             right sizing them for the needs of a fluid and fast-
  business strategy with the communication skills to
                                                             paced, entrepreneurial organisation.
  engage colleagues at all levels.
                                                            Empathetic and engaging, a good listener,
 The ability to contribute strategically and operate
                                                             responsive, solutions focused and results
  tactically when required, as appropriate in a
                                                             oriented.
  business of this scale and at this stage of growth.
                                                            Numerate, intellectually robust, strong coaching
 Proven credentials in creating forward-thinking
                                                             skills, proven leadership, and an effective
  talent strategies for the attraction, development,
                                                             sounding board.
  and retention of colleagues.
                                                            Delivery of change management &
 The ability to influence business leaders and
                                                             transformation projects, strong delivery focus
  challenging constructively whilst maintaining
  effective relationships where appropriate.

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People Director | Oodle Car Finance

Candidate Charter
Talented people are our lifeblood

Whether we approach you about a specific opportunity, or you contact us to share your biography and career
ambitions, we want you to have a constructive experience of engaging with Odgers Berndtson.

We recognise that we have a commitment to you as well as to our client, and we undertake that our dealings
with you will be professional, courteous, rigorous and honest.

We will:

 Approach you after considered analysis and in relation to roles where we think there is a strong match. Your
  time is valuable; we don’t want to waste it.
 Work to make your candidacy as strong as it can be.
 Represent you effectively and discreetly to our client, based on accurate information that you give us in
  confidence.
 Be inclusive, open and fair-minded.
 Keep you informed, communicating outcomes promptly, and giving fair and honest feedback where we can.
 Celebrate your success in the event of a successful outcome and share any lessons in the event of
  disappointment.
 Take a long-term view, recognising that you have a multi-year view of your own career. Where possible, we
  will help you fulfil your ambitions.
 Embrace continuous improvement, for example by carrying out regular independent audits of those we
  shortlist for roles.

If ever you feel we have not lived up to the letter or spirit of this charter, please tell us. We want to know. Email
KScrope.CEO@odgersberndtson.com.

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People Director | Oodle Car Finance

How to Apply
How to apply
                                                          Contact details
Please submit a comprehensive CV via the link below:
www.odgers.com/84766                                      For a conversation in confidence, please contact:

If you are unable to apply online please email:           Jane Firth
response.manager@odgersberndtson.com                      Jane.Firth@odgersberndtson.com

All applications will receive an automated response.      Or

Personal data                                             Francesca Willetts
                                                          francesca.willetts@odgersberndtson.com
In line with GDPR, we ask that you do NOT send us
any information that can identify children or any of      We are committed to ensuring everyone can access
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have not previously agreed to their inclusion.

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People Director | Oodle Car Finance

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                                   UK

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