CAREERS EXPO 2018 Review - AUCKLAND HAMILTON WELLINGTON CHrisTCHURCH NEW ZEALAND

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CAREERS EXPO 2018 Review - AUCKLAND HAMILTON WELLINGTON CHrisTCHURCH NEW ZEALAND
CAREERS
EXPO 2018 Review
The New Zealand Careers Expo -NZ’s No1 careers expo for over 27 years

                                                     AUCKLAND
                                                      HAMILTON
                                                   WELLINGTON
                                                 CHrisTCHURCH

                                                                  OF

                                                          NEW ZEALAND
CAREERS EXPO 2018 Review - AUCKLAND HAMILTON WELLINGTON CHrisTCHURCH NEW ZEALAND
Careers Expo - 2018 Post Analysis Report /Review
2018 was the 27th anniversary of the NZ Careers Expo!

The 2018 NZ Careers Expo completed another year with four successful events

                                                                                    2018
across the country. The Expo continues to provide an engaging, informative and
interactive platform for over 35,000 + visitors to explore their future options.

2018 saw a continuation of the positive engagement from both schools and
exhibitors across all 4 venues. Of note, was the quality of engagement by
students attending with the added resources provided in advance, by way of
the student passport, which was included in this year’s edition of the expo
                                                                                    REVIEW
magazine.

Our new media partner, NZME Educational Media, encompassing JET Mag
and 91ZM and YUDU provided great on site support and increased reach in the
media via radio and social media channels.

NEW ZEALAND

28
                                                                                   As an exhibitor at the
                                                                                   careers expos in
                                                                                   Auckland, Hamilton,
                                                                                   Wellington and
                                                                                   Christchurch, the Pacific
                                                                                   International Hotel
                                                                                   Management School
Year anniversary                                                                   (PIHMS) finds that they
                                                                                   are the biggest expos of
                                                                                   the whole year that we
                                                                                   do. It’s really
This document is a post analysis / review of the NZ Career Expos held in           important for us to be
Auckland, Hamilton, Wellington and Christchurch throughout the months of           here. Education, for us,
May and June 2018.                                                                 is a huge focus. The
                                                                                   careers expo is a great
Contents                                                                           event for us because we
                                                                                   get to talk to students
Careers Expo - 2018 Post Analysis report                                           who will be the future of
                                                                                   hospitality tourism and
The World of Work
                                                                                   business and by sharing

Estimated attendance numbers                                                       our story we are creating
                                                                                   brand awareness. So
Careers Expo Magazine                                                              many students ask us
                                                                                   about possible careers
2018 Exhibitors                                                                    in our industry .We will
                                                                                   definitely attend in the
Marketing & PR                                                                     future.

Partnerships and new initiatives                                                   Trevor Todd, PIHMS

Planing for 2019
CAREERS EXPO 2018 Review - AUCKLAND HAMILTON WELLINGTON CHrisTCHURCH NEW ZEALAND
The World of Work
The World of Work Careers Hub has become an important feature of the Expo’s,
providing a marketplace framework for the both industry & training providers as
well as visitors.

This hub featured in the centre of the hall has been designed to provide visitors
an interesting and interactive way to absorb important careers information
provided by our key stakeholders, The Ministry of Education - Vocational
                                                                                    2018
Pathways and the Ministry of Business, Innovation, and Employment - Occupation
Outlook.                                                                            REVIEW
The World of Work provides a creative and engaging environment for training
providers, educational providers, careers resource providers and employers to
engage with young people to assist with the decision making processes as they
move from school through training and then onto the world of work.

The World of Work hub features:

•       Large display boards with essential careers information

•       Interactive digital kiosks featuring video content from New Zealand
        employers and industry bodies

•       DVD presentations of the ‘Just The Job’ television series that features
        young people finding out about jobs through first-hand experience

•       Bright banners with inspirational quotes and informative career messages
        add to the attraction.

•       A demonstration stage where exhibitors provided hands on
        demonstrations of their industry

Find out more about the World of Work at: www.theworldofwork.org.nz

The World of Work hub is always well utilised by visitors.
CAREERS EXPO 2018 Review - AUCKLAND HAMILTON WELLINGTON CHrisTCHURCH NEW ZEALAND
Estimated attendance numbers
As this is a non-ticketed event, the Careers Expo visitor numbers can only ever
be estimates. The estimates are based on the online registrations and magazine
orders from schools across the country along with door counts where possible.

                                                                                                                 2018
Online registrations continued to record solid support from schools and the
community with similar numbers year on year. Auckland enjoyed an increase
in attendance, primarily from the joint venture with the Auckland JOBFEST
visitors on top of an increased number of school registrations.

Exhibitor numbers increased by 21% across the country with 127 exhibitors                                        REVIEW
attending across all 4 expos. See 2018 exhibitors list.

Attendance numbers		           Registered schools     Estimated attendance

Auckland				85			14,250

Hamilton				39			6,500

Wellington				42			6,800

Christchurch				49			10,500
                                                                                 CAREERS
See 2018 school registrations for regional breakdowns
                                                                                 EXPO 2018
                                                                                 The New Zealand Careers Expo -NZ’s No 1 careers expo for over 27 years

Careers Expo Magazine                                                                             Take a close look at your options
                                                                                                                Plan your next move

The Careers Expo magazine continues to be a sought after resource with                                                                                    NEW ZEALAND

25,000 copies printed and distributed to pre-registered schools, and
available at the expo.                                                                                                                                            OF

Several exhibitors took the opportunity to promote their organisations to
                                                                                                                      JET-Talks provide
the readership in both advertorials and adverts. Also included were the
many youth focussed articles sources from our media partner, JETmag.
                                                                                                          Inspiration                                 See page 1 for details

Student passports and preparation guides
Before and after expo guides, together with student passports, were
provided to assist teachers and students to get the most out of their visit to   STUDENT
the expo. 2018 saw the inclusion of the student passport in the body of the      PASSPORT
                                                                                  Do you know exactly where you are headed
                                                                                                                                                              THIS PASSPORT
                                                                                                                                                              WILL PULL OUT
                                                                                                                                                               FOR EASY USE

magazine. This passport encourages students to engage with exhibitors and         - but need to work out the finer details?.

                                                                                  Do you sort of know
                                                                                  - but need to narrow it down a little?.

build a career profile, proving beneficial to both students and exhibitors.       Are you heading straight to the workforce?
                                                                                  - make sure you are ‘work ready’ and get the best start.

                                                                                                                                          Get the most
                                                                                                                                          out of your
                                                                                                                                          time at expo!
                                                                                  Name:
                                                                                  School:
                                                                                                                                                                       OF

                                                                                                                                                                               11
CAREERS EXPO 2018 Review - AUCKLAND HAMILTON WELLINGTON CHrisTCHURCH NEW ZEALAND
2018 Exhibitors
2018 saw the majority of regular exhibitors return, with a notable increase in first
time exhibitors as well as the number of employers and industry organistions.
Representation of the wide range of careers and occupations available to

                                                                                          2018
young people as well as the training options and support services were well
represented.

AA Driving School                                  IAANZ

                                                                                          REVIEW
Air New Zealand Aviation Institute                 Ignite Careers

ANZCO Foods                                        Indomie

ARA Institute of Canterbury                        Industry Training Solutions

Ardmore Flying School                              International College of Management, Sydney

Aspire 2 Trades                                    International Culinary Studio

ATC Military Prep School                           IPU New Zealand

NZSE: New Zealand School of Education.             JETmag

Auckland Institute of Studies                      KiwiRail

Auckland Scuba                                     L3 Airline Academy

Auckland Transport                                 Laidlaw College

Avonmore                                           Lincoln University

BCITO                                              Manawanui e-Mploy

Bodhi                                              Manukau Institute of Technology

Camp Counselors USA                                Massey University

Canterbury District Health Board                   McDonald’s Canterbury

Capital and Coast District Health Board            MBIE

Capital S.M.A.R.T Repairs                          MedEntry UMAT Prep

Careerforce                                        Media Design School

CentrePort                                         Medical Laboratory Science

Clearchange                                        MIE Learn and Move

Computer Power Plus                                Ministry of Justice

Crimson Education                                  MSD Service Delivery (Ministry of Social Development)

Cromwell College Apartments                        Ministry of Education

Dive Zone Whitianga                                Music and Audio Institute of NZ

EDENZ Colleges                                     myjobspace

Electoral Commission                               New Zealand College of Chiropractic

Embassy of Japan                                   New Zealand Defence Force

Employment New Zealand / MBIE                      New Zealand Red Cross

GetSkills                                          New Zealand Steel

GirlBoss NZ                                        NZ Skills & Education Group

GrowingNZ                                          NZ Paramedics

H&M Hennes & Mauritz New Zealand Ltd               NZ School of Radio

Hagley College                                     NZ Sign & Display Association

HEB Construction                                   NZMA / YOOBEE

Hungry Creek Art & Craft School                    NZME					Continued...
CAREERS EXPO 2018 Review - AUCKLAND HAMILTON WELLINGTON CHrisTCHURCH NEW ZEALAND
2018 Exhibitors / Continued
Otago Polytechnic                                  Whitecliffe College of Arts
Outward Bound NZ                                   and Design

                                                                                 2018
Pacific International Hotel Management School      Whitireia
Pacific Steel New Zealand Limited                  Weltec
Property Institute - Canterbury Branch             WINTEC
Queenstown Resort College                          Working Adventures

                                                                                 REVIEW
                                                   Worldwide / IEP
RealMe
Refugee Pathways and Careers                       Young Drivers

SAE Auckland                                       Youthline

Samala Robinson Academy
Sealord
SIT
South Seas Film & Television
Southern North Island Wood Council
Spirit of Adventure Trust
SPM- South Pacific Meats / AFFCO New Zealand Ltd
Student Job Search
Studylink
Surveying - A Great Career
Tai Poutini Polytechnic
Take Flight
Talley’s Deepsea
Taratahi Institute of Agriculture
Te Wananga o Aotearoa
The Electrical Training Company
The New Zealand Institute of Sport - Hamilton
The New Zealand Institute of Sport – Wellington
The University of Auckland
The University of Waikato
Toastmasters
Toyota
UCOL
University of Canterbury
University of Otago
Vet Nurse Plus
Victoria University of Wellington
Vision College
Waikato Aviation
Waikato District Health Board
Wellington City Council
Whenua Ora
CAREERS EXPO 2018 Review - AUCKLAND HAMILTON WELLINGTON CHrisTCHURCH NEW ZEALAND
Marketing & PR
2018 saw NZME continue as the, official media partner for the Expos across the
country. Encompassing Educational Media (JET Magazine), as well as a
combined use of 91ZM, The Hits and Newstalk ZB, we achieved a great media

                                                                                 2018
profile with radio and digital media supporting the local press and direct
marketing campaigns across the country

Radio - All regions
A comprehensive radio campaign running across Newstalk ZB, The Hits and 91ZM
Including: Promotional trailers, local crosses, scheduled adverts and online     REVIEW
support.

Press - Auckland

11 Auckland Suburban newspapers including:
North Shore Times / Western Leader / Manukau Courier /Central Leader
Auckland City Harbour News / Papakura Courier / Rodney Times /Market Place
Nor West News / Eastern Courier / East & Bays Courier

New Zealand Herald
•      NZ Herald Education Feature 1/2 page Feb 2018
•      Weekend magazine Sat 20 May
•      Weekend magazine Sat 27 May

Press - Hamilton
•      Waikato Times - Front page advertisements mid week and week end

Press - Wellington
•      Dominion Post - Front page solus mid week and week end
•      Dominion Post - Weekend edition
•      The Wellingtonion - Run of paper advertising
•      Wellingtonion Regional news Careers Feature
•      Hutt Valley News - Run of paper advertising

Press - Christchurch
•      Christchurch Star - 4 page front page wrap
•      Christchurch Star - Run of paper advertisements: 1 - 12 May.
•      Christchurch Suburban newspapers w/c 7 May

PR Campaign
See http://www.careersexpo.org.nz/visitors/media

Schools
Ongoing direct marketing campaign to all schools .

Careers Expo Magazine
A 28 page Expo magazine circulated to pre-registered schools and onsite at
each event.
CAREERS EXPO 2018 Review - AUCKLAND HAMILTON WELLINGTON CHrisTCHURCH NEW ZEALAND
Partnerships and new 2018 initiatives

2018 saw a number of new partnerships and initiatives across the country,

                                                                                     2018
including:

NZME - Educational Media /JETmag

Once again, the partnership with NZME provided an extended reach into our
audience with both preliminary promotional support and on site activation.
                                                                                     REVIEW
NZME - 91ZM Activation Teams

In addition to the paid advertising schedule across 91ZM, Newstalk ZB and
The Hits, the 91ZM crews were on site at all 4 expos with teams to help create
an exciting and engaging event.

NZME - YUDU.

YUDU were on site for the first time, profiling their new careers platform and
supporting the NZME team with the JET hanger presentations and awareness
of YUDU activities.

With the increased engagement and involvement in the JET Hanger seminar
presentations and on site activity, the NZME teams were key in providing
engaging and informative careers support.

This partnership is set to continue in 2019

Auckland JOBFEST

The Auckland Careers Expo expanded the offering this year to encompass the
Auckland Councils’ annual ‘JOBFEST’ expo. This occupied the upstairs areas on
the Thursday and Thursday evening. With over 40 employers presenting job
opportunities and engagement for young people. The primary targeted group
for the JOBFEST is the group of young people recently departed from school,
but not yet engaging in further education or employment.

With record numbers attending this JOBFEST, the combination with the NZ
Careers expo was highly successful as a partnership. The cross over of student
and adult visitors provided for a greater level of reach and engagement for
both the JOBFEST and the Careers Expo.

While 2018 was a pilot, this successful partnership looks set to continue for 2019
and beyond, providing greater value and exposure for all involved.
CAREERS EXPO 2018 Review - AUCKLAND HAMILTON WELLINGTON CHrisTCHURCH NEW ZEALAND
Planning for 2019
2019 will be the 28th anniversary of the NZ Careers Expo.

Our relationship with schools, exhibitors and all stakeholders is hugely valued.
We welcome feedback and ideas as to how we can continue to grow and

                                                                                   2018
develop the Expo to meet the growing needs of the community.

2019 bookings will be open from 1 August 2018. As usual, these are available on
a first come first serve basis.

                                                                                   REVIEW

2019 confirmed dates and venues are:

Christchurch 9-11 May Horncastle Arena.
Set up day     Wednesday 8 May
Expo open      Thursday 9 May
Expo open      Friday 10 May
Expo open      Saturday 11 May

Auckland 23-25 May ASB Showgrounds, Greenlane.
Set up day     Wednesday 22 May
Expo open      Thursday 23 May
Expo open      Friday 24 May
Expo open      Saturday 25 May

Hamilton 9-10 June Claudelands Event Centre.
Set up day     Saturday 8 June
Expo open      Sunday 9 June
Expo open      Monday 10 June

Wellington 21-22 June TSB Arena, Queens Wharf.
Set up day     Thursday 20 June
Expo open      Friday 21 June
Expo open      Saturday 22 June
CAREERS EXPO 2018 Review - AUCKLAND HAMILTON WELLINGTON CHrisTCHURCH NEW ZEALAND
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