Carve your own path - choose adventure - Penticton & area 2017 edition
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Penticton & area
carve your own path
2017 edition
choose adventure
choose
lifestyle
choose
opportunity
choose
connectivity
top 5% in canada for royal lepage
family stewartgroup tour britiSh columbia
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OUR TEAM SELLS MORE REAL ESTATE THAN ALL OUR COMPETITORS COMBINED.
52 % #
Market Share
2016
1 in Penticton
for
35
50%
Consecutive Years!
2016
45%
40%
35%
30%
52%
25%
20% L o c a t i ons West Realty
15%
10% 20%
5%
8%
0% 6% 4% 2%
Royal LePage No. 2 No. 3 No. 4 No. 5 No. 6
“Based in whole or in part on information supplied by the South Okanagan Real Estate Board for 2016”
484 Main Street, Penticton
250.493.2244 - 1.800.734.0457 www.royallepage.ca
2 s tar t h e r e o k a n ag a n 2 0 1 7
contents
start here okanagan
life here
Artisanal culture 4
outdoor adventure 7
education 9
housing 11
Rel ax with the family 13
Cultural fabric 14
downtown 16
Diverse communit y 18
social groups 20
arts & culture 22
Connecting businesses 24
innovation & business When I speak to industry groups Our location in the heart of
about why they should consider wine country builds on our
Viticulture 26 Penticton, I usually focus on roots in agriculture. Our weekly
science & research 30 lifestyle to differentiate us from downtown market is one of
other locations. We already have the largest in the province and
manufacturing 32 a solid infrastructure backbone a great way to discover the
innovation 35 and with the recent addition of freshest fruits, just-picked
Telus fibre optic at symmetrical produce, artisan crafts and the
healthcare 37 250Mbps speed, we now have the rich vibrant culture of our city.
entrepreneurship 40 fastest internet service in Canada. Our economic development is
I like to show a picture of people pillared on niche manufacturing,
economic development 42 floating down the channel technology, training centres and
between our two lakes and partnerships that all drive the
Start Here Okanagan 2017 is a joint publication of the: say, ‘this is our rush hour, this community to be more livable,
is our traffic jam.’ We are one sustainable, smart, connected
of only two cities in the world and strong. I hope you take the
cradled between two large lakes opportunity to explore Penticton
and the region is an outdoor as a location to invest, or launch a
adventure mecca with many business, and bring your family to
undiscovered opportunities for be part of our community.
c re a t i v e d i re c t i o n & g ra p h i c d e s i g n the recreational enthusiast and
Greta Snodgrass, blvd Andrew Jakubeit
the entrepreneurial-minded. Mayor, City of Penticton
All photography provided with permission by the
penticton western news, downtown penticton
association and cit y of penticton
s tar t h e r e o k a n ag a n 2 0 1 7 3
life here
A rt i s a n a l c u lt u r e
l i b at i o n s c a p i ta l The South Okanagan’s vineyards
and wineries play a huge role — we
up with that demand that first
summer,” said Cox. “We grew
It wouldn’t be surprising if you were voted one of the best wine 326 per cent in sales from year
thought the South Okanagan’s destinations in the world, coming
in at the No. 2 spot, just behind
one to year two.
“Now we have close to 40
artisanal culture was all about the Porto region of Portugal vendors that will be online for
wines. But, you’d be wrong. — but the artisanal culture has
grown beyond the wine industry,
2017,” said Cox.
The growth of People’s Soda
and continues to rise. reflects a trend to craft
Visitors to the South Okanagan beverages; Cox said all his new
and residents alike can now enjoy vendors sought him out.
taste experiences ranging from “It’s been developing a ton of
artisanal cheeses and breads, interest on its own,” said Cox,
distilled liquors, great craft beers, speaking from the People’s Soda
even artisanal sodas featuring fizzery in downtown Penticton,
exciting local flavours. where he crafts sodas ranging from
How about a hand-crafted root classics to seasonal fruit flavours.
beer, made with the freshest “We’re the fizzery, just down the
ingredients? Or perhaps you’d road from the brewery, one block
like to try a Lavender Lemonade, over from the distillery,” jokes Cox.
made with lavender hand gathered He thinks the growing market for
from Naramata meadows? artisanal products is linked to two
Jason Cox, proprietor of People’s decades of branding the region as
Soda Company, said he’s found a wine country, attracting not only
receptive market to his craft soda tourists but new residents with an
— which recently won him a deal interest in relating to the people
from Manjit Minhas when he faced making their food and beverages.
the CBC show Dragon’s Den. Bill Broddy, founder of Winecrush,
Cox started out by making a said the culture sparked by
Tyson Still from Winecrush displaying custom root beer for gourmet wine tourism is going to play an
a selection of their products produced burger restaurant Burger 55. important role in the continuing
from spent grapes “It took off. We couldn’t keep growth of artisanal products.
continued
There are over 70 wineries within a 20 minute drive from Pentiction city centre.
4 s tar t h e r e o k a n ag a n 2 0 1 7
s tar t h e r e o k a n ag a n 2 0 1 7 5
#1 wine region in the world.
– Huffington Post, 2015
“As that industry expands to late and innovation won them best
fall and the early spring, it is just concept at the 2017 Small
going to mean more opportunities Business B.C. Awards.
for artisans to show local cuisine to “A lot of the people that are
that audience,” said Broddy. “And coming to visit wineries from
then the locals are catching on around the world are looking for
that the fact this is a great thing a unique upscale product,” said
that we’ve got here.” Broddy, who sees that people
Broddy was inspired to create coming to the South Okanagan
Winecrush after realizing wineries are going to come across
Clockwise from the top:
were having trouble disposing Winecrush, Cannery Brewing
Attendee at ‘Go Media’
of the grapes after crushing Company or another craft
Naramata Bench Winery Event,
the juice out of them. Broddy product, and be delighted.
Jason Cox filling a craft soda
was already experimenting with “In five years I can see where
bottle, Freshly brewed ale at Bad
bread making, and after a little people in Vancouver are going to
Tattoo Brewery and the copper
experimentation developed a be saying let’s go to the Okanagan
still at Maple Leaf Spirits
wine grape-infused sourdough. for a dining experience,” said
Winecrush now has a line of Broddy. We won’t be just a
products, from bread through hot summer destination, he
mustard, sausages, cheese and continued, but a place to go to
they’re constantly experimenting find special products and tastes.
with infusing flavour into new “I think we all win when that
products; their rapid growth happens.”
locally crafted beverages
Tin whistle brewery highway 97 brewery dominion cider
barley mill brew pub old order distillery nomad cider
cannery Brewing maple leaf spirits detonate brewery
company
summerland heritage legend distillery
bad tattoo brewery cider
naramata cider co.
6 s tar t h e r e o k a n ag a n 2 0 1 7
life here
outdoor
adventure
Penticton’s
outdoor options are simply great.
Hoodoo Adventures is a company
that takes advantage of the local
landscape to provide people
memorable adventures with
races such as The Elevator, part
of the Elevation Series, and the
Freakin Farmer.
continued
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s tar t h e r e o k a n ag a n 2 0 1 7 7
Apex Mountain offers the World’s Longest Rail Grind at 92.66m!
“With the Elevator, we’re “It’s often sunny,” said Nickel Farbridge said part of the reason
highlighting all of these amazing Plate Nordic Centre general the location is good for athletes
things that Penticton has,” said manager Murray Farbridge. “It’s to train is the altitude, which is
Lyndie Hill, owner of Hoodoo good for your mental health and about 30 metres higher than
Adventures. “The fact that you your physical health.” other centres.
can ski and paddle in one day. We Established in 1989, Nickel Plate “We have had teams choose
have these amazing trails. With is a unique location for cross to come here specifically to
the Freakin’ Farmer, we’re really country skiers as it provides 56 live and train at that altitude,”
highlighting farm-to-table and kilometres of daily groomed said Farbridge, adding that the
organic wineries and produce.” trails. The remote location Swedish Olympic team came
Hill added they put in passion attracts skiers from Washington in 2006 and 2010. The Swedes
to the events they run and that State, Vancouver, Kelowna and wanted to train in a location said PACA president Laura Harp.
resonates with people. Alberta. Skiers love the quality where Norway wasn’t. “It finishes the vision we had for a
“What a beautiful area. It’s not too of snow, trails and the 4,000 “There is a big rivalry between trail that was a more gentle, less
hard to ask people to come here,” square foot facility, which has them,” Farbridge joked. “They aerobically challening way to get
said Hill, whose company also indoor bathrooms. just loved it. They wished they from the bottom of the Three
offers kayaking, its most popular As much as the recreational had that at home. It’s just not like Blind Mice to the upper most
activity. “It’s so gorgeous here.” skiers love it, athletes use it as skiing here.” elevations of it. That was a really
If it’s cross-country skiing you training grounds. Penticton also offers great biking critical piece that was missing.”
pine for, Nickel Plate Nordic In 2015, Julien Locke of Nelson trails with Three Blind Mice. The sport could turn year-round
Centre is the spot. It’s located and the Kootenay team stayed The Penticton Area and Cycling with the growing popularity of
seven kilometres past Apex for two weeks skiing 70-km Association expects to complete fat bikes. Harp said the cycling
Mountain Resort. each day. Farbridge said Locke development work on the season is typically from March to
Above the clouds, there’s never a was named to the World Cup Neverland trail on the north end the end of November. Fat bikes
bad day at the Nickel Plate Nordic team and that was directly from of the network this spring. have allowed people to enjoy
Centre. That is the club’s motto. training at Nickel Plate. “We’re really excited about that,” cycling during the winter.
“I tried fat biking for the first time
this winter and really enjoyed
yearly cycling events it,” said Harp. “I could see how
people would be getting excited
elevator race piccolo fondo about that.”
(kids)
bare bones b.c. She joked that part of the
provincial challenge appreciation for the new bike is it
duathlon triathlon
is faster than hiking.
okanagan trestle vortex in the vines “It’s just a little more of the
tours thrill of being on the trail. It
kettle mettle
gran fondo ‘gravel fondo’ was quite engaging,” she said.
“I was able to stay warm. You’re
attention is engaged on trying
to stay on the trail and good
balance. You’re in nature.”
8 s tar t h e r e o k a n ag a n 2 0 1 7
life here
education
Tailoring education to local employment requirements
is becoming increasingly important in this region.
To that end, two post secondary number 24, the most of the students who get to sharpen their
institutions have stepped up to college’s dedicated subjects. skills outside of the classroom
the plate in a big way. That ranges from aircraft on construction projects
Okanagan College and the maintenance, electrical and to sustainable construction
University of B.C. Okanagan carpentry to plumbing, refrigeration, management technology students
(UBCO) are now filling what was automotive and welding. who have co-op employment as
previously a very large gap. “That’s a theme that is common part of their program and who
Okanagan College campus at the campus – work-integrated are also involved in projects for
in Penticton is meeting the learning is a component of external agencies,” said acting
need through its trades and many of the programs at OC, dean Allan Coyle.
apprenticeship courses which from residential construction continued
Tailored for Comfort.
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s tar t h e r e o k a n ag a n 2 0 1 7 9
24 trades and apprenticeship courses are offered at Okanagan College in Penticton
He added an important program conjunction with the province two-year family medicine residency site represents a
addition coming this September launched a new family medicine residency program, resident continued expansion of medical
is the new two-year viticulture training site in the South trainees are providing important education opportunities in the
technician diploma program, Okanagan, including Penticton contributions to the community Interior, which is already home to
that will train students for the Regional Hospital. by working alongside family UBC family practice residencies
horticultural specialty at the root of This marked the first time doctors physicians, specialists and other in Kamloops and Kelowna, an
the region’s thriving wine industry. in the university’s family practice healthcare practitioners in local emergency medicine residency
Lectures, labs and field trips will residency program were able to clinics and regional hospitals, like in Kelowna and UBC’s Southern
be supplemented by practicum complete their entire residency Penticton Regional Hospital. Medical Program– one of four
placements that put the students in the region. “The overarching goal of the unique MD training sites.
in the region’s vineyards, learning “The South Okanagan offers an faculty of medicine’s distributed UBC’s Family Medicine
firsthand how theory applies in exceptional training ground for medical program is to provide Residency Program is now the
the real world. new doctors who are passionate excellent and welcoming training largest in Canada, accepting 169
Work is underway on a new about urban and rural family experiences for resident trainees new family medicine residents
64-space child care facility opening medicine, and we are excited to around the province so that they each year and with 19 unique
this fall and the college is also welcome our second cohort of are inspired to live and practice training sites across the province.
working on a plan for a standalone residents this summer,” said Dr. in the communities where they Residents will also train at South
welding training facility on campus. Margie Krabbe, UBC’s director trained.” Okanagan General Hospital
Also on the education front, of the South Okanagan residency The launch of the South in Oliver as well as clinics in
last summer the UBCO in site. “Over the course of UBC’s Okanagan family medicine Summerland, Oliver and Osoyoos.
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Living in our Heritage style lodge, you’ll easily grow accustomed to the social opportunities and amenities, plus enjoy
the privacy of your own spacious 1 or 2 bedroom suite with balcony. Ideally located to enhance your independence.life here
Building Permit stats show
that the residential and
commercial construction
value totalled more than
$197 million in 2016. In the
housing
first quarter of this year,
we have already doubled
our permit value vs. the
same quarter in 2016. Living where
everyone wants
to vacation
makes Penticton an easy sell for
those looking to relocate.
Whatever your needs, from of about 600 homes along with
those downsizing to families amenities like walking trails,
beginning to grow, the market in RV storage for residents, off-
Penticton can accommodate the leash dog parks, a clubhouse and
year-round active lifestyle the related facilities.
Okanagan offers. “There is a growing excitement
The City of Penticton has for The Vistas at Skaha Hills
reduced barriers for builders and and the overwhelming interest
as a result is seeing record levels we’ve received in registrations
of development with a vacancy is a testament to that,” said
rate under one per cent. Curt Jansen, Skaha Hills vice-
Penticton’s hottest residential president of sales and marketing.
development is found on the “The views will be some of the
southeast slopes of the city at best you can find in Penticton.”
Skaha Hills. The $250-million PLAY Estate Winery, at the
master planned community is entrance of the Skaha Hills
New housing developments, like on land owned by the Penticton community, has been growing
Sendero Gate, are booming in Indian band. right alongside the development.
Penticton, providing multi-family, It took just one day for the first Sendero Gate is Penticton’s
duplex and single family options. set of terraced ranchers, The newest community of townhomes,
Vistas, at Skaha Hills to sell out, nestled alongside Sendero Canyon.
which continues to exceed their With 44 three-level townhomes,
own sales expectations since it the development is appealing for
launched in 2014. The first of families that are growing, those
its kind on the South Okanagan, downsizing and families priced
the units are a different take on a out of the Lower Mainland real
classic townhouse. estate market or are looking to
At full build out, the master retire in the Okanagan.
planned community will consist continued
Canadian Real Estate Wealth Magazine
named Penticton a ‘Blue Chip Investment” location in 2017
s tar t h e r e o k a n ag a n 2 0 1 7 1 1The views will be some of the
best you can find in Penticton
– Curt Jansen,
Skaha Hills vice-president
of sales and marketing
Bruce Schoenne, owner of stores. Fixed year leases or month
Schoenne Homes, is assisting in to month rental agreements give
densifying Penticton by taking residents flexibility with all the
over large homes and using the amenities of being a homeowner
properties to construct several including private balconies,
compact residences. covered parking, in suite washer
“There’s a pent up demand for and dryers and more.
affordable housing in Penticton,
and satisfying that demand can
be achieved with more efficient
living space,” he said.
Converting pre-existing residences
increases the city’s tax base
without the expense of building
new infrastructure.
Budding rental developments
such as Ridgecrest Place boasts
mountain views while being located
just a block away from amenities
such as grocery stores and drug Beautiful views at Skaha Hills, and modern, efficient interior design with Schoenne Homes
Are you an immigrant looking to settle in the South Okanagan?
We can help with:
English Language Training
Career Planning and Job Search
Community Integration Support
250.492.6299 | admin@soics.ca | www.soics.ca
1 2 s tar t h e r e o k a n ag a n 2 0 1 7life here
R e l a x w i t h t h e f a m i ly
With a wide variety of activities,
and of course the natural beauty,
Penticton is the perfect place for
family-friendly fun.
Time Flies Indoor Play is a great The classes explore expression
spot for kids to burn off some and learning through music,
energy with a bouncy house, a giving young ones an introduction
wooden play structure and an to the inherent music in all of
Eyeplay interactive play floor us. Classes held throughout the
while parents can relax with good week and weekend. Classes are 49 players from
eats, organic fair trade coffee and 45 minutes and 10-week long Penticton Junior A Hockey
comfortable seating. There is also semesters are offered three times
have played in the NHL
a reading corner, art centre, train a year. Early childhood music and
table and puzzle wall for quieter movement classes for children
play times. birth through age five and big kids Celebrating 50 years in the local charities, Vees stars have
Located at 197 Warren Ave. E Time classes for five to seven year olds. community, there may be no been known to join in on myriad
Flies Indoor Play is open Monday More information about the more iconic way to spend a local events, taking on local kids
to Sunday 9 a.m. to 5 p.m. and internationally recognized music family evening out than at a in road hockey games and more.
open until 8 p.m. on Thursdays. together program can be found at Penticton Vees game at the Not only that, kids (12 and under)
More information can be found at littletreemusictogether.com. South Okanagan Events Centre. get in free thanks to local sponsor
timefliesindoorplay.com. “The main kind of purpose of the The Vees are just one part of Peters Bros. Construction.
For a more musical family class is to show little ones that a healthy sporting culture in The Vees are always in contention
venture, Little Tree Music our bodies are made for making Penticton, with the Okanagan in the BCHL Interior Division
Together offers classes at various music. That music is a birthright. Hockey School and Community making games even more exciting
locations in Osoyoos, Oliver, It’s not something we need to Centre right next door. as they progress through the
Penticton, Summerland, West outsource or just consume. That The 2014-2015 Fred Page Cup season, often bringing big-time
Kelowna and Kelowna. we also make music ourselves,” winners provide entertainment, playoff games and Penticton is
instructor Maiya Robbie said. healthy sporting culture and playing host to the Western
exciting games which average Canada Cup in 2017 starting at
3,000 spectators. Giving to the end of April.
dance & gymnastics
get bent dance school
even dance
balance school of performing arts
okanagan dance
fitkidz
springers gymnastics
s tar t h e r e o k a n ag a n 2 0 1 7 1 3life here
C u lt u r a l fa b r i c
a m u lt i c u lt u r a l t o w n
The heart of a community can
be traced to its welcoming spirit,
how it treats others from further
afield and how it harbours the
richness of cultural diversity.
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residential and building to financial forecasts, Nicole offers
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1 4 s tar t h e r e o k a n ag a n 2 0 1 7A variety of cultures and
community services come
together in Penticton.
I am from a different country and
international
a different background, but I don’t grocery
feel any different than any person. SF Greek Market
– Hala Khalil, Egyptian-born molecular biologist
EDSA Minimart -
Philippine Products
Serving 1,500 clients in 2016 Egyptian-born molecular biologist and immigration success stories
Il Vecchio Delicatessen
from 62 different countries, Hala Khalil was among the new displaying their contribution to
South Okanagan Immigrant and Canadians who took the oath of the financial and cultural growth La Cucina
Community Services (SOICS) is allegiance in 2016. of our community. Among European Market
likely to be the first helping hand a Freedom is what Khalil loves most the food vendors was Syrian Isshin Sushi &
new Canadian will see in Penticton. about her new home. refugee Oubyda Al-Hamwi who Seafood Market
Assisting immigrants with free “In Canada you can have your relocated to Penticton with his The Bench Market
services like language classes own culture and have a peaceful family last year.
and assistance with finding life without any comments about Brought through a sponsorship international
employment, SOICS helps what you are wearing,” she said. “I with a Catholic church group in cuisines
new arrivals to Canada get their find the community here is more Penticton, Al-Hamwi said the Indian
bearings and their life on track in respectful. It’s respecting women community was very supportive
a new country also assisting with more, I have equal opportunity Thai
including those at SOICS.
the paperwork and government to do anything. I am from a “Nobody left me alone. They Chinese
documents that go with relocating. different country and a different helped me at looking for a job, how Greek
SOICS also offers connections to background, but I don’t feel any I can live here. They helped me get
Italian
community supports, banking and different than any person.” schooling for my son, my boys,
budgeting, schooling and more. SOICS also put on the OneWorld everything. Nobody left me here Japanese
In 2015, SOICS hosted its first Penticton Multicultural Festival alone if I needed,” Al-Hamwi said. Mexican
annual Citizenship Ceremony in February 2017. The festival was SOICS is taking in so many clients Vietnamese
where 56 new citizens from 18 a celebration of the diversity of they are expanding their space and
different countries were sworn culture in Penticton and featured operation, with a groundbreaking
in and in January 2016, SOICS 18 countries represented with in early 2017 at their new location
hosted the ceremony again, where 10 food vendors showing off at 508 Main St.
52 new citizens from 23 different international delicacies as well
countries were sworn in. as cultural information booths
s tar t h e r e o k a n ag a n 2 0 1 7 1 5life here downtown A ‘Living Downtown,’ a stronger pulse If you think of a city as a pastry, you don’t want it to be a doughnut — where all the tasty stuff is on the outside, and there’s just a hole in the middle. That’s been the fate of many Association (DPA) “But what is which encourages musicians North American cities as that? You know when you go to using its studio spaces to practice suburban development emptied Vancouver and there are people out front, is just the latest gallery their cores, leaving a legacy walking by late into the evening of several already enriching the of residential vacancies and — people live in Vancouver’s downtown. And, what has more shuttered businesses. downtown. And that is what we character than the combined A great city, a city like Penticton, are trying to develop. A really flavours and eccentricities of must have its crème in the liveable, downtown core.” Penticton’s Farmer’s Market and middle. And never — not since What makes a liveable, vibrant Community Market – one of 2008 — has this community downtown that attracts more and the few in Canada actually held of 35,000 people had so much more businesses and downtown on a downtown street closed for developmental deliciousness dwellers goes right back to that pedestrians. filling its downtown core. For “crème.” But you need the right None of this happens by accident. instance, there are plans to pipe ingredients. A 2010 Soul of the The DPA represents 529 in at least three major residential/ City survey of 26 U.S. cities businesses covering the gamut commercial developments into the asked residents why they love from beauty salons and health downtown with a bustling mix of where they live. It boiled it down care services to entertainment retail, commercial and residential to this — character. and retail. Working closely with elements. One eight-storey Character — the uniqueness, the City of Penticton, the DPA project on Backstreet Boulevard visual appeal and sense of has been a critical player in a featuring innovative modular community and charm – was strategic downtown revitalization design will include commercial found to drive economic plan to make Penticton an even space on the first two floors and prosperity more than anything better city for families to live in six floors of condos. Another five- else. In recent years Penticton’s and new and existing businesses storey project slated for Front downtown has been increasingly to thrive in. Think of it as Street will include a garden roof sprinkled with an array of artisanal character development. top, 14 rental units, a first floor businesses in the food, libation, “This summer we are going to have of commercial space and aims to arts, fashion and retail segments. a lot of construction going on. That bring Ogo Car Share into the mix. Just one example: There are is a sign of all that development “All this development will make two new craft beer brewery/ and growth,” said Allin. “It might this a living downtown,” said restaurants; Bad Tattoo and be dusty, but in the end it’s going Lynn Allin, executive director Cannery Brewing. The Martin to be good for Penticton.” of the Penticton Downtown Street Art and Music Gallery, 1 6 s tar t h e r e o k a n ag a n 2 0 1 7
(236) 422-2675 www.playwinery.com 507 Skaha Hills Dr., Penticton
instagram.com/playestatewinery facebook.com/playwinery twitter.com @playwinery
s tar t h e r e o k a n ag a n 2 0 1 7 1 7life here Diverse community Expanding pride in South Ok a n a g a n a n d S i m i l k a m e e n When people first drive into Penticton, the first thing to take a visitor’s breath away is usually Skaha or Okanagan Lake. Not for Albert Dell, 58 and his inclusivity as the driving force for helping us turn the float into a “Penticton” in the indigenous partner Chris Marek, 59. For the change, voted unanimously reality. It’s pretty exciting to start Okanagan language means “place them it was the Pride Rainbow to change their name to South planning for this year’s float!” said to stay forever” and when asked if banners hanging along Highway Okanagan Similkameen Pride Karen Davy, community relations they’ve made their forever home 97 as they drove into Penticton (SOSPride) in February of this year. director for SOSPride. in Penticton, Dell said he hopes so. to show friends their newly “Our vision is to foster a culture The SOSPride Facebook page “We are investing our time purchased house. of inclusivity and diversity across and website at www.sosp.ca, list and money into our house and “It was in May and it really the gender spectrum, for all all events and resources available. community here, that’s our future took my breath away, it was LGBTQI+, in the South Okanagan “We aren’t just putting on dances for the next 20 years we hope.” emotional,” Albert said of seeing Similkameen,” said a statement and barbecues, we are helping to the banners. “We vacationed from the current board regarding facilitate initiatives like the Men’s here once in 2014, and both have the decision to put forth the name Health Initiative for STD testing memories of Penticton when we change to the membership. and information sessions on vacationed here as kids with our Building on momentum started important and relevant issues for families. The people we met when last August at the Peach Festival the whole community. We’re more we visited were welcoming and parade where SOGALA took than a social club, we’re a social friendly, so we checked out some first place with their non-business club with a social conscious.” neighbourhoods and kind of fell in float, SOSPride has many events love with it.” planned for the remainder of the The Pride banners were hung by year, including entering another the City of Penticton in addition float in this year’s parade. to Mayor Andrew Jakubeit reading “There was such an awesome a proclamation to open Pride response from the community, week in partnership with The not just watching the parade and South Okanagan Gay & Lesbian cheering the float on but also with Association (SOGALA) in Penticton and Okanagan Pride in Kelowna. Since last summer, SOGALA has undergone a name change while intensifying their mandate of inclusivity for the region. Originally formed in 2001, SOGALA members, citing 1 8 s tar t h e r e o k a n ag a n 2 0 1 7
Welcome To Summerland
You’re Going To Fit Right In... Investment an
d Relocation Gu
Summerland, ide
BC
• a community of almost 12,000 • amazing recreational options,
people perfectly situated between excellent schools and a culture of
Penticton and Kelowna helping our neighbors
• lush orchards, spectacular • every type of farm-fresh fruit and
vineyards, and meandering roads produce available at our fingertips
with views of brilliant blue water • an economy built on agriculture,
• only 15 minutes from an additional tourism, technology and custom
45,000 people manufacturing
• within an hour’s radius of 250,000 • world class technology and
people, an international airport and scientific firms as well as
the US border the Government of Canada’s
• an inviting central shopping district Summerland Research and
Download our InvesTmenT
with investment opportunities Development Centre
anD RelocaTIon GuIDe and
view our vIDeo lIbRaRY at
www.summerlandchamber.com or
contact Dean Strachan, Director
of Development Services, District
of Summerland 250-404-4048 or
dstrachan@summerland.ca.
s tar t h e r e o k a n ag a n 2 0 1 7 1 9life here
social clubs
find your place in penticton
A wealth of community groups
from sports and arts to foodie
culture clubs, finding your place in
100 Women & 100 Men
Penticton is easy with the variety A group of guys and gals that make it easier to give to local charities.
and breadth of associations. Members are asked to commit $100 each to support three selected
charities, four times a year. Each quarter members attend a one-hour
South Okanagan Technology Professionals meeting at which three charities present their causes. After voting the
This is a group whose primary focus is aimed at the “tech” professional majority winner will receive 80 per cent of the funds and the other two
here in Penticton – There are more of them here than you think! The receive 10 per cent each. The group makes a big impact in a short time-
group meets monthly and is always looking to connect with technology frame, inspiring philanthropy in the community.
professionals in the region for spirited conversations. Please contact 100menpenticton.com and 100womensouthokanagan.com
#TechBrew. meetup.com/South-Okanagan-Technology-Professionals/
professionals
toastmasters
junior chamber
international
penticton women
in business
rotary club
Penticton Flying Club
The Penticton Flying Club is a non- arts & culture
instructing flying club dedicated penticton academy
to the promotion of aviation. They of music
sponsor educational and social photography club
events and involve their members pottery guild
in all of these. The club is also a
penticton & south
member of the Canadian Owners okanagan talbletop
and Pilots Association, better board gamers
known as COPA Flight 50. penticton
You do not have to be a pilot newcomers group
to attend and join the club, an senior drop-in centre
interest in aviation is all you need.
many hats theatre co.
pentictonflyingclubcopafifty.com
federation of
canadian artists
2 0 s tar t h e r e o k a n ag a n 2 0 1 7active & outdoors
penticton and Nickel Plate Cross
area cycling Country Ski Club
association (PACA) Nickel Plate Nordic Centre, just 45
kisu swim club minutes from downtown Penticton.
penticton soccer It boasts 56 km of groomed trails for
club both classic and skate skiing and 16
penticton tennis club
km of marked snowshoe trails. The
existing trail system and cabin, was
penticton disc
developed and built by the Nickel
golf club
Plate Cross Country Ski Club,
dance penticton
a volunteer non-profit society.
penticton outdoors nickelplatenordic.org
club
Penticton Pistoleras Peach Cit y
Rollerderby south okanagan Communit y Radio
The Pistoleras are a roller derby naturalists’ club A passionate group of dedicated,
team made of players from harlequins trained volunteers that are
Penticton and surrounding areas. rugby teaem motivated to provide fresh and
They are primed and ready to hit unique radio broadcasting for
the flat track with speed and mad foodies Penticton and area residents.
skills. The Pistoleras are a member okanagan Peach City Radio is an inclusive
of the South Okanagan Roller burger tour space welcoming people of any
Derby Association (SORDA) a campaign for real age, gender, background, identity,
skater run flat-track roller derby ale - south orientations and abilities.
league. Visit online at sorda.ca. okanagan branch peachcityradio.org
PWIB is a powerful group of
women whose goal is to build
friendships and businesses,
through supporting one
another personally and
professionally, while
significantly contributing to
our communities.
For more information
visit our website at
www.pentictonwib.com
or contact us at
pwib@telus.net
s tar t h e r e o k a n ag a n 2 0 1 7 2 1life here
a rt s & c u lt u r e
The arts serve to nourish and grow community in a
way that no other industry or service can.
The arts serve to nourish and grow
community in a way that no other
industry or service can.
It is through the arts that our
society, our very hearts are
reflected back to us. What
better memories are there than
experiencing a live band with
your closest friends, or seeing
the look on your mom’s face
when she unwraps a piece of
fine, handcrafted jewelry? The
with over 40 ma jor ability to create such lasting
events each year, and meaningful memories is
penticton has at hand here in Penticton and
something for surrounding areas.
everyone We have an impressive array of
Peach Festival art galleries and studio tours.
Okanagan Beard Festival There are regular live music and
theatre performances throughout
Okanagan Fest of Ale
the year. Craft shows are ongoing
Meadowlark Festival with many artisans selling their
Scottish Festival Clockwise from top left: wares at street markets from
OneWorld Multicultural On stage with the Many April until September. There are
Festival Hats Theatre Co., Celine
visual and performing arts lessons,
Blais, Get Bent Dancer, the
Children’s Showcase yearly Dream Music Festival workshops and opportunities
Series draws world class musicians for children all through the year
together, the Pentastic Jazz through organizations such as the
Light Up the Vines Festival is a long standing
Kiwanis Festival and the Penticton
Naramata Tailgate Party annual musical tradition
Academy of Music. Learning
Dragon Boat Festival opportunities for adults of all
ages are also abundant within the
For the full list
community.
of festivals and
events go to: The Penticton and District
visitpenticton.com Community Arts Council was
formed in 1960, the mandate
being to stimulate, encourage and
foster the arts in our community.
2 2 s tar t h e r e o k a n ag a n 2 0 1 7locals love
tumbleweed artist
collective
drink n’ draw at
Craft corner
kitchen
pecha kucha
speaker series
first fridays at the
art gallery
weekly friday
Our Annual Arts Awards programs, public education and finger on the pulse of the local
social at cowork
celebrate the thriving arts culture outlets for arts and crafts. It arts scene. Whether you are penticton
here, with categories including has lobbied for the arts locally, looking to participate and enjoy,
cannery music
visual arts, music, dance, theatre, provincially and federally and book a band for your private
nights
graphic design, design, youth, continues to provide, through the event, hire a graphic designer or
Aboriginal Excellence and more. Leir House Cultural Centre, a commission an art piece, we can vinyl night at
the elite
In its fourth year, the award home for myriad cultural groups. help connect you to the artists
nominee list grows significantly If you are looking for a creative best suited to your needs. trivia night at
as the community becomes experience here in Penticton If you are an artist, we are here to copper mug
increasingly aware of the quality you will not be disappointed. As support your career development karaoke at the
of work being produced here. the umbrella arts organization and advocate on your behalf. barley mill
Throughout the years the Arts for Penticton and area, the Arts pentictonartscouncil.com Sunshine Cabaret
Council has added arts events, Council prides itself on having its
3 - 212 Main Street, Penticton, BC V2A 5B2
p: 250.493.8540 | f: 250.493.9170
www.downtownpenticton.org
fb.com/downtownpenticton | @dtpenticton
s tar t h e r e o k a n ag a n 2 0 1 7 2 3life here
Connecting businesses
a c o mm u n i t y w o r t h s e e k i n g o u t
The Penticton & Wine Country
Chamber of Commerce was
founded in 1907. Its history
of service, connections and
tackling issues has established
the Chamber as the local voice of
business. 110 years is a number we
can really sink our teeth into and
be proud of.
‘Business After Business’ is a
popular bi-weekly networking
event, organized by the
Penticton & Wine Country
Chamber of Commerce hosted
at various local businesses
102-3115 Skaha Lake Road | Penticton
T 250 493 2566 T 1 877 493 5566
CFOkanagan.com
Growing communites one idea at a time
Loans Training/Advisory Services Economic Development
We offer flexible, affordable loan Our business training focuses on We collaborate with local organizations
products to help entrepreneurs providing busy entrepreneurs to promote community economic
start and grow their businesses. with the tools they need to start or development opportunities in our
expand their businesses. region which includes Summerland,
Penticton, Okanagan Falls, Oliver,
Osoyoos, Keremeos and Princeton.
2 4 s tar t h e r e o k a n ag a n 2 0 1 7innovation & business
Some might think the Chamber is and mentoring a thriving local
an old school organization, having business community.
been around for over a century, The opportunities are so exciting
but chambers are often right when it comes to connecting,
on trend or ahead of the times growing and building your
to keep their members in the business that within the first
know about the latest benefits, year, the penny per value seems
news, business education and like a no brainer. So before you
more. So what’s the real cost invest in local radio advertising,
of being a Chamber member? newspaper ads, gasoline, shipping,
Gord Ferguson, owner of Patio Burger, a beachfront restaurant,
Your Chamber membership can point of sale systems, printing, was welcomed to the Penticton & Wine Country Chamber of
start as low as $250 per year office supplies, legal fees and so Commerce in 2016.
and go up from there depending much more, check out your local
on the size of your business and Chamber of Commerce to see
your marketing and networking what kind of member deals we
needs. But the real cost has have to offer. Many businesses
nothing to do with the price tag. get the price of membership back
When you consider the link to in the first few months just in the
the network of people, benefits, savings from promotions. You’ll
events, education, advocacy be immersed in a culture that is
and most importantly business rich with friends, connections and
connections and mentors, it’s experiences you’ll never forget.
really about business owners Welcome to the Chamber –
featured members
investing in themselves. The you’ll be glad you joined.
businesses in the community who Brandy Maslowski is the Executive
have been Chamber members for Director of the Penticton & Wine business name page
50, 60 and 70 years feel they are Country Chamber of Commerce.
The People’s Soda 4
paying a small price to be on the To connect with her and her team
leading edge of learning, building go to penticton.org. Winecrush 4
Hoodoo Adventures 7
Okanagan College 9
Jeff Queen Schoenne Homes 12
Award Winning REALTOR® Time Flies Indoor Play 13
South Okanagan Immigrant & 15
250-486-5333 Community Services
Penticton & Naramata Penticton & District Arts Council 22
Real Estate Specialist
• Bilingual: Deutsche Beratung
Summerland Research 30
Development Centre
Xco Tech 36
#2 - Colourful Front Street, Penticton Skaha.ca 40
Invictus 40
SEE ALL MY LISTINGS AT: www.jeffqueen.ca
s tar t h e r e o k a n ag a n 2 0 1 7 2 5innovation & business
v i t i c u lt u r e
p e n t i c t o n is fertile ground
for businesses in viticulture
The South Okanagan’s wine “Basically we work from scratch
industry is a lot like automotive with the customers and see what
manufacturing; flavourful, world they need or what they want,”
renowned wine may be the result, said Biron.
but it is only part of the picture; There’s room for newcomers as
other businesses have found well. Dick Jones’ AromaLoc is
fertile ground to grow their own still in the testing stages, but he
businesses creating products and is getting lots of interest.
services for the winemakers. “They really do want to make
Daniel Biron, owner of Biron sure that it works before they
Construction, started fabricating think about investing in some
stainless steel fermentation technology like this and that’s our
tanks for the wine industry mission right now to show that it
around 2002, when the sector does work,” said Jones. “Wineries
was beginning to take off. and breweries are all very, very
“Sort of growing along with the supportive towards us.”
wine industry in the valley here,” After 35 years teaching
Dr. Dick Jones of Naramata with his invention which has proven
said Biron. pulmonary medicine at the
to improve the flavour of wine during the fermenting process.
After more than a decade, he said University of Alberta, Jones
he keeps expecting the growth to retired to Naramata to become
slow, but it hasn’t happened yet. an amateur winemaker.
“Every year new wineries are It was while he was making his
getting established and then the own wine that he realized that
ones that have been established part of the fermenting wine
are expanding.” aroma was being carried away
Biron said there is a solid need and lost by the bubbling CO2.
for his tanks, since each winery Using a permeable membrane
has different needs, from the to scrub the CO2, Jones tried
type of wine to the size of the recirculating the air to recapture
tanks and more. those flavours, resulting in more
aromatic, fruitier-tasting wines.
2 6 s tar t h e r e o k a n ag a n 2 0 1 7“It’s a good idea and its got a lot
of potential,” said Jones, who A sampling of
thinks this is a good market to
o u r v i t i c u lt u r e
develop into.
He’s not the only one applying support services
science to the ancient art of
winemaking. Over at Okanagan
vineyard management
Crush Pad Winery in Summerland,
they’ve discovered a unique Ertus
yeast in their cellar. Rather than
Maximus
commercial yeasts, Crush Pad
focuses on using the natural yeast Earlco
on the skin of the grapes for their Meritage Viticulture
fermentation process.
“We are trying to not use Vinifera Custom Viticulture
commercial because it changes Wendenburg Wine Consulting
the flavour profile of your wine,”
Wine Country Consulting
said co-owner Christine Coletta.
“What we’re trying to do is
express the actual terroir, the manufacturers & suppliers
vineyard attributes that we have
Talon Fabricators
in our own land without adding
anything artificial to it.” Artus Bottling
Along the way, they discovered Okanagan Label & Print
the yeast that starts the process
didn’t carry all the way through; Okanagan Wine Lab
another yeast was helping finish Penticton Wine Lab
the fermentation.
“What we discovered is there is
Slimline Manufacturing Ltd.
a strain a very strong strain of
yeast in our cellar which is native Research & Education
only to our cellar,” said Coletta. Summerland Research &
Now, a team of researchers from Development Centre
UBC-Okanagan is examining
Okanagan College
the genetics of what they named
Viticulture Diploma
OCP-42, to trace figure out
where it came from. Wine Sensory Lab
“It’s not something that they’ve
seen before so they’re going Wine Brokerage
to go back up and down the
Okanagan Valley and try and
WineAspect BC Bulk Wine Brokers
profile it so that they can find
the genetic makeup, where it
actually originated.”
continued
s tar t h e r e o k a n ag a n 2 0 1 7 2 7Every year new wineries are getting established and then the ones
that have been established are expanding
– Daniel Biron, owner of Biron Construction
The importance is the taste, another scientist offering his skills For Progeny, that means
however, not the science. Using to the wine and agriculture industry. offering services like virus
natural yeast brings in the flavours Though the South Okanagan testing and tissue culture
surrounding the vineyard. wine industry has been growing micropropogation to create
“In our case, there’s aroma of for years, White thinks it is still strong, disease-free starter
dried grass, there’s cherries, just getting going. plants, putting growers weeks
there’s apple; it’s just fresh and “There’s still an amazing amount ahead of starting from seed;
lively,” said Coletta. “We’re just of growth potential,” he said. he’s one of a very few in Canada
trying to make very simple wines His mission, he explained, is to offering these kind of technical
that haven’t had anything added enhance that growth by getting services in the private sector.
to them on any level.” the best technology into the
Geoff White, of Progeny Bio, is hands of the users.
Grapes about to get crushed at Kettle Valley Winery located on the Naramata Bench. The winery
celebrated 25 years in 2016.
2 8 s tar t h e r e o k a n ag a n 2 0 1 7Penticton business reaches the WORLD
Discover big opportunity in a small city
The City of Penticton celebrates the innovation and efforts of
local entrepreneurs whose products reach markets throughout the world.
Penticton entrepreneurs enjoy an amazing lifestyle and lead industry across the globe.
Contact us today to carve your own path. Or follow one of our world-class ones.
Pe nt i c to n Economic Development l 250-493-3323 l e co n o m i cd eve l o p m e nt @ p e nt i c to n . c a l p e nt i c to n . c a / s u cce s s
Planning your move?
Visit our relocation platform for
information about work and life
in the South Okanagan
StartHereOkanagan.com
s tar t h e r e o k a n ag a n 2 0 1 7 2 9innovation & business
Science & research
There is no doubt that growing grapes
and making wine from them is an
art, but that doesn’t mean it doesn’t
benefit from a little science too.
The Okanagan is home to the everything from developing
Summerland Research and new fruit varieties to effective
Development Centre, located methods to deal with problem
in Summerland. Since 1914, insects and viruses.
the centre has been supporting Dr. Kevin Usher specializes
the agriculture industry with in plant biochemistry and the
groundbreaking research on development of aroma and flavour
Home Of The Affordable Commission
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250-462-7334 (Margaret)
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LIFE ISN’T ABOUT WAITING FOR THE STORM TO PASS...IT’S ABOUT LEARNING TO DANCE IN THE RAIN.
3 0 s tar t h e r e o k a n ag a n 2 0 1 7The difference between 20 years ago and now is huge. That’s because
of a lot of research we’ve done here among our team.
– Dr. Kevin Usher, Summerland Research and Development Centre
“Most of our funding comes directly “There are very quick benefits. We
from industry. They create a list of have stats to show how much the
what their priorities are,” said Usher. value is increased in wine here.”
“We work very closely with the B.C. Part of that increase in value
Wine Grape Council, they’re our comes back to the research,
major funding organization along developing an understanding of
with Agriculture Canada.” better ways of production and
It’s a partnership between the conservation in the vineyards.
industry and research according Twenty years ago, Usher said,
to Usher, that gives them you might have seen nice green
room to do both applied and grass between rows of nice and
theoretical research. straight vines.
Sometimes, he said, the research is “Nowadays you’d look at them,
being applied in working vineyards they kind of look scraggly and
even before the studies are the grass is dead in the summer,”
composition in grapes, wine, finished. Usher said he recently said Usher. That’s not because
tomato and other fruit along heard from a grape grower that they are uncared for, but research
with collaborating on a range of wanted to know about his leaf has shown how conserving water,
research into enhancing vineyards. removal/canopy research, which controlling the level of heat in the
“Our main focus, in general could improve the quality. vineyard and even planting certain
for all of us here, is working “The project doesn’t end until plants to promote beneficial
on improving quality but also next year but they want to insects can improve productivity.
sustainable practices,” said Usher. implement that on a number of “The difference between 20
That includes water conservation, different vineyard sites that they years ago and now is huge. That’s
nutrient conservation, using have,” said Usher. “Every single because of a lot of the research
less pesticides and creating one of us here has a story like we’ve done here among our
environments for beneficial insects. that working in grapes and wine. team,” said Usher.
One of Usher’s projects is working
in the vine canopy on ways to
increase air flow and openness, facilities & capabilities
which helps improve quality and 320 hectare site, with approx. DNA Analyzer
reduces the chances of disease. 90 irrigated hectares planted
GIS laboratories
Top: Dr. Patricia Bowen, to various tree fruits and wine
research scientist, viticulture grapes and isolated virus orchard Insect rearing rooms
and plant physiology discusses Canadian Plant Virus Collection Drainage lysimeter
research that enhances Small lot winery
Food research, and extraction
vineyards. Below: Research and fractionation labo pilot plant Ornamental Gardens and
technician Naomi DeLury of
the entomology department at Sensory evaluation laboratory Museum (open to public)
work in the lab
75 to 80 percent of all the cherries consumed worldwide came from varieties developed at SRDC
s tar t h e r e o k a n ag a n 2 0 1 7 3 1You can also read
