ACTION AND RESOURCES GUIDE - SUSTAINABLE CLEVELAND 2019 BUILDING A N ECONOMIC ENGINE TO EMPOWER A GREEN CIT Y ON A B LUE L AKE - GREEN CITY BLUE LAKE
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Sustainable Cleveland 2019
Action and Resources Guide
Building a n eC onomiC engine to emp ow er
a gr een Cit y on a blue l a k e
ta b l e o f c o n t e n t s i
S C 2 0 19 Ac t i o n a n d R e s o u rc e s G u i d e
Table of Contents
Table of Contents i
Contributors iii
Executive Summary vii
SECTION 1 : Alignment & Action Guide
1.0 context 2
1.1 Introduction 3
1.2 Sustainable Economy Context 10
1.3 Economic Model 17
1.4 Cluster Overview 21
2.0 strategic framework 30
2.1 Strategic Framework 31
2.2 Personal & Social Environment 35
2.3 Natural Environment 43
2.4 Built Environment 51
2.5 Business Environment 58
3.0 action plan : celebrating progress 66
3.1 Action Plan : Celebrating Progress 67
Energy Efficiency 70
Local Foods 75
Renewable Resources 77
Waste 81
Water 84
Green Space 87
Transportation 90
Vital Neighborhoods 94
ta b l e o f c o n t e n t s ii
S C 2 0 19 Ac t i o n a n d R e s o u rc e s G u i d e
Table of Contents
SECTION 2: BAckground and Resource Guide 96
4.0 big picture : economy 97
4.1 Clustering 98
4.2 Local Economy 123
5.3 Climate Prosperity 133
5.0 implementation 143
5.1 Implementation Overview 144
5.2 Stewardship Structures 145
5.3 Initiative Design & Evaluation 150
5.4 Measuring Progress 161
5.5 Communication: Branding 168
APPENDICes
Appendix A: Bibliography 183
Appendix B: Metrics Starter-Kit 189
Appendix C: Sustainability Assets 203
Appendix D: Outreach 207
Appendix E: Brand Background 211
Appendix F: Example “Postcard” Initiatives 215
Appendix G: City of Cleveland Initiatives 225
c o n t r i b u t o rs iii
S C 2 0 19 Ac t i o n a n d R e s o u rc e s G u i d e
SC2019 Advisory Council
Harriet Applegate Baiju Shah
AFL-CIO BioEnterprise
Rebecca Bagley Mark Sniderman
NorTech Federal Reserve Bank of Cleveland
David Beach Barbara Snyder
GreenCityBlueLake Institute Case Western Reserve University
Ronald Berkman Loree Soggs
Cleveland State University Cleveland Building and Construction
Trades Council
John Colm
Steve Standley (rep)
WIRE-Net
University Hospitals
Toby Cosgrove
Eddie Taylor
The Cleveland Clinic
Oswald Companies
Margie Flynn
Jerry Sue Thornton
BrownFlynn
TRI-C Cuyahoga Community College
Holly Harlan
Christina Vernon (rep)
E4S – Entrepreneurs for Sustainability
The Cleveland Clinic
Dave Nash
Tom Zenty
McMahon Degulis, Cleveland
Sustainability Network University Hospitals
Paul Oyaski Ann Zoller
Cuyahoga County ParkWorks
Joe Roman
Greater Cleveland Partnershipc o n t r i b u t o rs iv
S C 2 0 19 Ac t i o n a n d R e s o u rc e s G u i d e
SC2019 working groups
pag e 1
Steering Commit tee Mark Chupp Dale Schmid Kim Scott Marsha Garretet
Sudhir Raghupathy Gregory Brown Stuart Survance Scot Spencer Matt Cooperider
David Cowen Mark Joseph Beau Williams Randolph “Sirnoc” Scott Melissa Ferchill
Marie Kittredge Debbie Schoonover Michael Bosak
Wa ste to Profit Strategic Coll aboration
Adele DiMarco Marrianne Crosley Michael Rastatter
Robert Stockham Marianne Eppig
Rick Krivanka Lee Kay Michele Kilroy
John Wheeler Leah Santosuosso
Linda Sekura Mike McNutt
Sustainable Nicole McGee Dr. Michael Schoop
Barbara Brown transportation Pete Schanz
Mike Thomas David Pearl
Wendy Feinn Linda Sekura Richard Epstein
Abraham Bruckman Brodie Boland
John Mitterholzer Barbara Brown Richard Pearl
Christopher Kious Lorna Wishman
Mike Neundorfer Wendy Feinn Richard Stuebi
Willis Barker Beth Fitz Gibbon
David Neundorfer John Mitterholzer Rob Martens
Tracey Kastelic James Valentino
Mary Wells Mike Neundorfer Sonia Jakse
Stephanie Sattele
David Neundorfer Advanced Energy
Robert Stockham Stefanie Spear
Generation
Mary Wells Coll aborative Campus
John Wheeler Sudhir Raghupathy
Athan Barkoukis
Eric Wobser Bruce Marshall Horton
Todd Alexander Trisha Brown
Al Frasz
Jacob VonSickle Kareemah Williams
Peter McDermott Valerie Lyons
Amie Scarpitti
Marc Lefkowitz Sonya Pryor-Jones
Stephanie Howse
Anand Natarajan Public Compact
Kevin Cronin Nancy Meyer-Emerick
Marianne Eppig
Ashley Paesson Alison M. Benders
Leah Santosuosso Marty Cader Local Food Athan Barkoukis Allan Dreyer
Keri Zipay Rhonda Border-Boose Sudhir Raghupathy Barb Phillips Andre S. Morrison Sr.
Michele Kilroy Don Burrows Todd Alexander Benson Lee Andrew Watterson
Jeffrey Bowen Emelio DiSibato Peter McDermott Bill Callahan Brad Whitehead
Herb Crowther Jeff Grimes Diane Morgan Christine Leyda Carol Thaler
Bobbi Reichtell Alec McClennan Gwen Forte Cynthia Trotta Claire Kilbane
Eugen Stromberg John Motl Mike Walton Dave Karpinski Cynthia Trotta
Elise Leitzel Dave Ray Kelsey Fischer David Madcharo Eric Fleming McGarvey
Michael J. Rastatter Kevin Schmotzer Elizabeth Emery David Nash Gabriele Olinchic
Marsha Garrett Ryan McKenzie Gary Thomas Derrick Rahman Jacob VonSickle
David Jurca Brad Chase Virginia Houston Don Rerko Jeff Baladassari
Charles Michener John McGovern Carlos Ramos Emily Amato Jeffrey Baldassari
Victoria Avi Andrew Chiarelli Ben Trimble Eugene Stromberg Jeffrey Bowen
Gregg LaBar Jim Sheehan Joe Kennedy Grant Marquit Jim O’Hare
Mark Moore Jennifer Scofield Giovanna Mingrone Henry Butler Joanne Lakomski
Ken Scnheider Lillian Kuri
Social entrepreneurship Herb Crowther John Wheeler
Joseph Wolfsberger Devan Willemsen for Cle vel and’s Urban
Jennifer Parker Keri Zipay
Re vitalization
Molly Martin Danielle Willis
Joe Shaw Kurt Karakul
Sudhir Raghupathy
Debbie Berry
Social Capital Jon Eckerle Kyle Dreyfuss-Wells
Stephanie Howse
Heather Bowden
Sudhir Raghupathy Josh Angelini Laura Steinbrink
Eric Wobser
Bill Braun
David Cowen Joyce Burke-Jones Lee Shapiro
Fred Collier
Barb Clint
Marie Kittredge Karen Ormiston Mark Lammon
Mati Senerchia
Sheri Drake
Adele DiMarco Kemp Jaycox Mark Lerner
Angela Caldwell
Sally Hanley
Rick Krivanka Linda Sekura Mark Moore
Leslie Conwell
Stan Kosilesky
Tom O’Brien Lori Sprosty Melanie Knowles
Debbie Kline
Elaine Marsh
Jacqueline Gillon Marc Divis Michael Shaut
Vanessa Lee
Tom McNair
Dan Moulthroup Mark Norman Michele Kilroy
Bill Marquard
David Pauerc o n t r i b u t o rs v
S C 2 0 19 Ac t i o n a n d R e s o u rc e s G u i d e
SC2019 working groups
pag e 2
Mike Thomas Evan Langhorst Molly Martin John Edwards
Mike Wyatt Linda Mayer-Mack Paul Ettore
Engage 1.6
Molly Martin Carole Cohen Lynsdey Farro
Elise Leitzel
Nicholas Vingale Richard Heimann Liz Hernandez
Michael J. Rastatter
Nicole McGee Conor Coakley Mark Hoberecht
Victoria Avi
Patty Stevens Steve Billington Lisa Hong
Toni Thayer
Paul Volpe Roger Gettig Bruce Horton
Keith Ashmus
Rev. John C.Lentz Jr. Robert Brown Dave Kermode
Jennifer Alstadt
Robert J. Triozzi Paul Alsenas Michele Kilroy
Sustainable
Stephanie Morales Chris Trepal, M.A. Kelly Kupcak
Design Material s &
Susan Nelson Paulla Ireland Manufacturing Julie Lindstrom
Tom Morely Debbie Sutherland John Colm Gene Matthews
Toni Thayer Dave Harris Ken Schneider Mark McDermott
Walter Wright Megan Ray Courtney Deoreo Mandy Metcalf
Sonia Jakse David Cowen Marge Misak
Vacant Land
Sherri Waxman Douglas Paige Aaron Morford
Sudhir Raghupathy
Marlane Weslian Holly Harlan Mark Rabkin
Linda Sekura
Josh Angelini Judson Kline George Remias
Herb Crowther
Bill Callahan Michael Kaminski Erin Roeten
Bobbi Reichtell
Jody Lathwell Mussie Pietros Chrism Rosati
Eugene Stromberg
Kim McDonald Pete Accorti Ed Rybka
Marc Lefkowitz
Julia Musson David Neundorfer Terri Sandhu
Diane Morgan
Monique Russell Catlin O’Shaughnessy Sin-Jin Satayathum
Fred Collier
Clare Scott Ty Haines Andy Simons
Mati Senerchia
Kasey Stever Sustainable Business Will Skora
Kurt Karakul
Ditte Wolin Incubator Shanelle Smith
Diane Kurtzman
Keri Zipay Loree Soggs
Allison Harris G5
Marsha Garrett Joel Solow
Judson A. Kline Linda Sekura
Tim Leitzel Brad Steinberg
Mark W. Dulkuk David Cowen
Sherri Waxman Laura Steinbrink
Veronica Walton Marie Kittredge
Chris Blue Nicole Stika
Ruth Eppig Elise Leitzel
Matt Selker Robb Stutzman
Mark Rabkin Michael J. Rastatter
Sustainable water Linda Warren
Justin Glanville Marsha Garrett
Beau Daane David Jurca Erin Huber
Pamela Davis See www.cleveland2019.org
Mark Chupp Charles Michener for more information about the
Millie Davis Marc Lefokowitz activities and progress of SC2019
Green Building
Working Groups and how to join
Kyle Poyar Susan Nelson Chuck Ackerman the SC2019 movement.
Lilah Zautner Diane Kurtzman Jeff Anderle
Brad Masi Shilpa Kedar Matt Berges
Bruce Missig Anne Cummings Adam Burg
Ann Zoller Terry Schwarz Joyce Burke-Jones
Bill Shuster Richard Bowen Sammy Catania
Sammy Catania Gina Gerken David Cooper
Brook Furio Sadhu Johnston Herb Crowther
Chris Bongorno Christina Keegan Courtney Deoreo
Louis Alloro Scott Sanders Steve DiMariac o n t r i b u t o rs vi
S C 2 0 19 Ac t i o n a n d R e s o u rc e s G u i d e
Primary Contributors
The SC2019 Action Guide was ETG TE A M lo ca l t e a m
prepared through a collaboration
between Economic Transformations Dr. Eric Rolf Hansen Holly Harlan
Group, a team of local experts, the
President E4S
Cleveland Office of Sustainability,
and the SC2019 Advisory Council. It
was informed by the direct inputs of Kelli Rose Pearson David Beach
hundreds of Clevelanders, and the Project Leader GreenCityBlueLake Institute
indirect inputs of countless people
who have been working hard to make Casey Ehrlich Laura Steinbrink
Cleveland great for many years.
Humanity’s Loom
Mary Ann Gallagher
Sally Breyley Parker
Myan Baker
Currere
Jana Krajcovicova, intern
Jacqueline McLemore
Whittney Murphy, intern McLemore Consulting Associates
Cit y of Cle v el a nd
Dmitry Spitsberg, intern Trisha Brown
Office of
Housing Futures, Corporate
Sus ta in abilit y A ddit ion a l
Sustainability Network
c on t r ibu tor s
Andrew Watterson
Steve Bosserman
Chris Miller
Jenita McGowan Local Foods Network
Illuminomics
Renee Singleton
D e s i g n b y: James O. Gollub
Singleton & Partners
E-Cubed Ventures
Rachel Downey
Contact Paladin Law
Studio Graphique
Rachel Downey | Founder + Principal
organicarchitect
13110 Shaker Square Suite 101
Cleveland, OH 44120
p 216 921 0750 designwithdirection.come xecutive summary vii
S C 2 0 19 Ac t i o n a n d R e s o u rc e s G u i d e
Executive Summary
On June 22, 1969 the eyes of the world turned to
Cleveland. That moment of attention triggered a
mindshift across the US and around the world. The
infamous Cuyahoga River fire did two things – it
tragically tarnished Cleveland’s reputation, but more
important, it generated the Clean Water Act and
mobilized the modern environmental movement.
“In the middle of difficulty 50 years later in 2019 – when the world looks to Cleveland for a sensational
retrospective of the fire – like a phoenix reborn from the fire, Cleveland has the
lies opportunity” – Einstein opportunity to surprise, amaze, and inspire the world with its transformation to a
bright green city on a blue lake.
The ambition of this strategy and action guide is to catalyze action throughout the
city. It is a path to transform Cleveland’s economic foundations into healthy fertile
soil that will create the conditions for health, wealth, and prosperity for all.
It is dynamic and should change and evolve over time. It is meant to support the
many people who are already working with diligence, intelligence, and passion,
and it is meant to attract and to invite new voices and new partnerships to the
journey. It aims to focus and clarify, and to align and activate.e xecutive summary viii
S C 2 0 19 Ac t i o n a n d R e s o u rc e s G u i d e
Sustainability is a process What i s a s u s ta i n ab i l i t y e c o n o m y ?
A sustainable economy integrates the goals of economic prosperity,
and a way of thinking environmental health and social vitality. Industrial Era trade-offs between
that helps us make better environmental degradation, economic growth and equity are no longer
necessary. The social fabric of the community is strong enough that all people
decisions about how to can take advantage of changing economic landscapes over time. Businesses are
meet our needs. It helps more innovative, efficient, and competitive, nationally and globally.
us consider the long-term Sustainable economic development is a lens through which to see new economic
opportunity in the challenges we face as a community, as a nation, and as a
implications of our actions. planet. A sustainable economy serves the greater goal of a high quality of life. It
It helps us appreciate supports good jobs and career pathways, it supports healthy communities, and
it supports increasing prosperity over time.
the interdependence of a
p u r p o s e o f t h e s c 2 019 r e s o u rc e a n d ac t i o n g u i d e
strong economy, a healthy The core purpose of this guide is to support and empower leaders from all walks
of life to make tangible progress on matters that are of interest and importance
environment, and vibrant
to them. It provides a framework in which conversations and actions can take
society. It helps us develop place in a way that aligns with a greater vision of a sustainable economy.
a more resilient society that In essence, it is a road map. A map gives an abstract picture and overview of
the landscape, but doesn’t capture the actual experience of the journey or the
can adapt to a dynamic, adventures and challenges along the way.
changing world. A Wav e o f C ha n g e s
SC2019 will help define and launch actions that will enable Cleveland to
achieve a high performing sustainable economy for all. As the actions
proposed are carried out, elected officials, business leaders, and community
members will benefit from a wave of incremental change. This wave of small
changes in policies and practices will achieve three outcomes fundamental to
Environment sustainability:
Ec o n o m i c Pr o s p e r i t y
Societ y A resilient local economy that builds prosperity over time. Measured by
increased opportunities, above-average employment and household wealth,
and reduced income disparities.
E n v i r o n m e n ta l H e a lt h
economy
A clean and attractive environment that sustains healthy people and a strong
economy. Measured by reductions in per capita energy use, reductions in use
of non-renewable resources, improvement in air and water quality, waste
reduction, and improved habitat quality for wildlife.
S o c i a l V i ta l i t y
The economy is a subsidiary of the
environment and society. Financial A diverse and inclusive community where every person has access to the
transactions and trade take place within resources and opportunities needed for success. Measured by reductions in
the carrying capacity of nature and educational and health disparities, increasing levels of safety and community
within the values and institutions created involvement, and the regeneration of the urban core and neighborhood centers.
by society.e xecutive summary ix
S C 2 0 19 Ac t i o n a n d R e s o u rc e s G u i d e
path to Sc2019
In order to create a bold Sus ta in able Cle v el a nd 2 019
SC2019 is a 10 year initiative to catalyze action and to create a vibrant
economic transformation that sustainable economy. It aims to support conditions that will grow jobs, improve
will be a global inspiration, health, and increase wealth in a way that fosters equity and community, and
improves the natural environment. Although Cleveland faces many complex
everyone must work together economic, social and environmental challenges, determined people from all
walks of life have been working diligently to turn the tide – there is broad
to restore and regenerate the momentum toward a creating a sustainable economy.
foundations of the economy.
SC2019 germinated from the Sustainable Cleveland 2019 Summit hosted
by Mayor Jackson in August 2009. At this summit, nearly 700 participants
launched the SC2019 initiative and they have continued to advance the work and
champion the process throughout the past year.
The Path to 2 019
1) I m p l e m e n t T H e S C 2 019 C e l e brat i n g Pr o gr e s s A c t i o n P l a n
Celebrating progress toward Sustainable Cleveland 2019 – a yearly community
S C 2 019 i s a c o l l ab o rat i v e wide celebration to increase momentum, create new collaborations, and tell the
e f f o r t t hat a i m s t o : story of Cleveland’s transformation
support and enhance existing 2 ) A l i g n w i t h t h e s e t o f Pr i o r i t i e s a n d g o a l s i n t h e S C 2 019
Projects and initiatives S t rat e g i c Fra m e w o r k
Business, community, and government come together to focus on target
engage new voices outcomes and actions to strengthen our economic foundations
implement new transformational 3) U n d e r s ta n d f o rc e s t hat ar e s ha p i n g s u s ta i n ab l e e c o n o m i e s
projects and activities ar o u n d t h e w o r l d & h e r e i n C l e v e l a n d
Economic, social and environmental context that informs the conversation and
inspires proactive & innovative responses
4) U s e t h e 2 019 s u p p o r t i n g s t r u c t u r e s & T o o l K i t
Stewardship Structure, Measuring Progress Framework, Initiative Design
Framework
5 ) Ta k e ac t i o n i n a way t hat i s u n i q u e ly yo u r o w n
SC2019 actively encourages the creative chaos and experimentation that is the
hallmark of American freedom and our entrepreneurial spirit.e xecutive summary x
S C 2 0 19 Ac t i o n a n d R e s o u rc e s G u i d e
“In order for us to create What ha s l e d C l e v e l a n d t o t h i s G u i d e ?
In August 2009, Mayor Frank Jackson convened the Sustainable Cleveland
a sustainable, green 2019 Summit to bring together hundreds of people interested in applying the
principles of sustainability to the design of the local economy. The Summit
economy, it has to be an generated tremendous enthusiasm. It inspired hundreds of ideas in areas
such as advanced energy, green building, local food, water, transportation,
integral part of what we do
sustainable business, vacant land re-utilization, and more.
every day. It has to be what Groups of active community leaders and business leaders have been working
we do as a community. toward creating a sustainable economy within sustainability networks,
communities of practice, summit Working Groups, and within individual
How we plan, how we businesses and homes.
invest, how we make This Action Guide was commissioned to provide an alignment point, a support,
and a stronger conceptual framework for the ideas generated by the Summit,
money, how we spend many of which are already being put into action by existing businesses,
organizations, government bodies, and volunteers.
money.”
– Mayor Frank Jackson Additionally, there are already many great economic development plans in the
Cleveland Area that have embedded the principles of sustainable economic
development. The Sc2019 Action Guide is aligned with these plans, and is
not meant to replace or to change them, but rather to provide another arrow
A sustainable economy in the quiver and a point of connection. The SC2019 Initiative will be a hub
of information about all activities that are accelerating Cleveland’s economic
helps people to save transformation.
money, make money, and
invest money in ways Cleveland has reached a tipping point and is ready to
implement a type of economic development that has the
that create long term
principles of sustainability woven into the fabric of our
value and a high quality actions.
of life.
How to re ad this guide:
This action guide is intended to be a framework for guiding future action in a
changing world. It offers an approach for applying the principles of
sustainability to find economic opportunities.
At e v e r y p o i n t a l o n g t h e
j o u r n e y, C l e v e l a n d e r s m u s t While this general approach will remain consistent in the future, the lists
stop and a sk: of specific goals and initiatives in the following pages are just a snapshot of
the kinds of actions that make sense today and they are illustrations of the
How does sc2019 relate to current possibilities. Recommendations and promising practices will change
as conditions change — in fact, they must change if we are to have an adaptive,
the things I care about? resilient economy.
How does this make my life This plan is a dynamic work in progress. It should be updated continually
better? What can I do to be between now and 2019.
involved?e xecutive summary xi
S C 2 0 19 Ac t i o n a n d R e s o u rc e s G u i d e
purpose and mandate
of the project
The priority for this guide is to create P ur p o se To offer a transformational path toward a new economic
an overall structure to align and guide
future – a guide for action and tools to accelerate momentum
SC2019 activities. It defines a clear path
for moving forward as SC2019 deepens
its organizational capacity and moves
Qualities Dynamic and evolving over time. Accessible to all
toward formal implementation.
stakeholders.
The Action Guide creates a language Mandate To create a resource and action guide that will support
that helps support, accelerate, and Cleveland as it moves toward a more sustainable economy.
align strategies that are already being Community Leaders, Government Leaders, and Business
implemented with intelligence and Leaders, and Households can use this guide to independently
diligence and to inspire new activities.
align with SC2019 goals and priorities.
It provides a framework for more
focused stakeholder engagement and the
development of detailed strategies as a Me thodolo gy
key next step
SYNT H ESI Z E
The Sc2019 Action Guide engages
the fundamental questions: How is
The Action Guide synthesizes information from 17 different economic
sustainable economic development development reports from Cleveland. It includes initiatives and policy
different than traditional economic recommendations from past reports, Summit Working Groups, City
development? How can we re-frame the government, and business leaders.
foundations of the economy in a way
that truly integrates sustainability? LISTEN
What role does the local economy play? In the process of defining the priorities and context for SC2019, over 100
How do quality of place and vibrant stakeholder interviews were conducted. Survey data was collected from city
neighborhoods play a role? What are departments, from the business community, and from the broader Cleveland
the key forces at play and how do they
community.
create both opportunities and risks for
Cleveland? How can both a structured B UILD
approach and a “creative chaos” approach
to transformation be harmonized and
The Action Guide builds on existing activities and momentum in Cleveland.
harnessed? B R IN G PE R SPE C TIVE
The Action Guide is informed by professionals with extensive global experience
in hands-on regional economic development. Local and national experts in
sustainability, creative cities, local economies, and economic development were
engaged to create an innovative model and framework tailored specifically to
Cleveland.
R ESE A R C H
The Action Guide is further informed by sustainability and sustainable
economic development plans from cities across the United States and promising
practices from around the world.e xecutive summary xii
S C 2 0 19 Ac t i o n a n d R e s o u rc e s G u i d e
Vision – Mission – Values
“A good wind blows in v i sion
Cleveland will surprise, amaze, and inspire the world with its transformation to
favor of a ship with a a bright green city on a blue lake.
clear direction” Determined people from every walk of life will work together to shape
vibrant livable communities, innovative businesses, and a flourishing natural
environment that will result in health, wealth, creativity, and economic
opportunities for all.
vision mi s sion
the star that guides you
Sustainable Cleveland 2019 is a 10-year initiative that engages everyone to work
together to design and develop a thriving and resilient Cleveland region that
mission
leverages its wealth of assets to build economic, social, and environmental well-
the boat that takes you on your journey
being for all.
It supports and aligns efforts that are already being championed with
va l u e s
intelligence and passion throughout the region and it activates new efforts and
how you will behave along the way
new leadership along the way.
va lue s
• Dynamic and cumulative
• Combines a sense of urgency for action with positivity and kindness
• Inclusive, accessible, and welcoming
• Encourages persistence, determination, courage, and boldness
• Promotes creativity, innovation, and executionE xecutive Summary xiii
S C 2 0 19 Ac t i o n a n d R e s o u rc e s G u i d e
Contex t for action:
The Sus ta in abilit y imperat i v e
c on v ergence
Th e c o n v e rg e n c e i s d u e t o t h e There is a “convergence” taking place globally that Cleveland must
i m pac t o f t hr e e f o rc e s : recognize and take advantage of locally.
Markets—rising energy and associated
resource costs and consumer demand Economic, Environmental, and Social challenges are no longer understood
for safe and healthy products separately; around the world there is a rapidly accelerating focus on achieving
a high-performance economy through careful attention to all three arenas. In
Policy—increasing probability of order to be competitive in the future global economy, economic development
climate change intervention (carbon must take place at the point of overlap – this convergence point is the
taxes) and environmental regulation heart of sustainability.
(energy standards, emissions control
and chemical content disclosure This sustainability convergence is causing regions to look for their own “triple
requirements) bottom-line” outcomes: prosperity, environmental sustainability, and equity.
These outcomes are how public officials, community, and business leaders are
Community—pressure to minimize
increasingly measuring “success.”
environmental impacts of water, air
and soil on health and family Achieving the outcomes which will shape a sustainable Cleveland involves
rethinking and strengthening how the region wrestles with challenges in four
key areas: The Personal and Social Environment, the Natural Environment, the
Built Environment, and the Business Environment.
Sustainable Cleveland is E:GHDC6A C6IJG6A 7J>AI 7JH>C:HH
HD8>6A :CK>GDCB:CI :CK>GDCB:CI :CK>GDCB:CI
about achieving an ongoing :CK>GDCB:CI
flow of incremental These four areas can be understood at the foundations of a sustainable economy and
they are basis for the SC2019 Strategic Framework.
improvements that will
become waves of positive Social & personal environment
How our community creates, adapts to and benefits from the challenges of a
change. sustainable economy
Nat u ra l E n v i r o n m e n t
How we restore and harness our natural capital, from brownfields to waste and
renewable energy, through leveraging their economic and social value in new
ways
B u i lt E n v i r o n m e n t
How our neighborhoods, institutions, industries, and city infrastructures
successfully integrate sustainability into their built environments
Business Environment
How our region’s economic engines adapt to market changes while “greening”
their supply-chain and accelerating innovation in clean technologies.e xecutive summary xiv
S C 2 0 19 Ac t i o n a n d R e s o u rc e s G u i d e
dy n a mic s infor ming the ec onomic
dy n a mic s:
sus ta in abilit y imperat i v e
Sc2019’s proactive response to the sustainability imperative considers the
1) Sustainabilit y is a following dynamics...
Transformation, not a Trend
2) The Global Market is in a 1) S u s ta i n ab i l i t y i s a Tra n s f o r m at i o n , n o t a t r e n d :
Volatile and Innovative Period
Focus on Reinforcing the Foundations: Cleveland must shore-up and
3) New Innovation & Economic transform the foundations of the economy in a way that creates economic value
Growth will come from in the short term and sets the stage for long term resilience and growth.
Sustainabilit y Solutions
Whole Systems Accounting: A sustainable economy will take into account full
costs and impacts of economic activities, as well as multiple positive benefits.
Mindshift: “Culture eats strategy for breakfast.” Culture is a key challenge in
accelerating change. Without a culture change that embraces sustainability,
inertia will trump the best laid strategies and business will continue as usual –
which is not good for Cleveland’s economy.
Trends, Risks, Leakages, and Opportunities: In order to be competitive in the
new economy, leaders must be aware of and constantly evaluate market and
regulatory trends and risks, assess where are there are the greatest wealth and
resource leakages in the community, and look for opportunities to save money,
make money, and invest money.
2 . Th e G l o ba l Mar k e t i s i n a V o l at i l e a n d I n n o vat i v e P e r i o d :
Resilience: A sustainable economy is not built around a few large industries,
but is made up of more industries in multiple sectors.
No Silver Bullet: Demand is growing for products and services that respond to
“There is a simple rule about sustainability challenges and opportunities. In addition to investing in specific
industries, Cleveland must also prepare the foundations of its economy in order
the environment. If there is to be competitive within a global market that is still taking shape.
Local Demand is a Driver: A strategic focus on certain facets of the local
waste or pollution, someone economy that can improve Cleveland’s ability to compete in the global economy.
along the line pays for it”
3 . N e w I n n o vat i o n & Ec o n o m i c G r o w t h f r o m S u s ta i n ab i l i t y
Solutions:
– Lee Scott, Chief Executive, Wal-Mart
(October 2005) Support entrepreneurs: Growth will come from entrepreneurs who provide
solutions to environmental & social challenges.
Transition: Businesses must transition to sustainable production methods,
practices, and products.
Attract new businesses: A focus on fostering a high quality of life and an
environment that supports innovation will attract new businesses to locate in
Cleveland.
Increase diversity and inclusion: Diversity and inclusion are essential to
increasing innovation and accelerating economic growth.e xecutive summary xv
S C 2 0 19 Ac t i o n a n d R e s o u rc e s G u i d e
Action Pl an:
Celebrating Progress
s tar t w it h ac t ion & celebrat ion
Theory and strategy come alive in the SC2019 Action Plan: Celebrating Progress.
Every year leading up to 2019, Cleveland will focus on one of the key areas
fundamental to a sustainable economy. The SC2019 Celebration Points are
designed to be accessible to all members of the community – households,
neighborhoods, businesses, and institutions can all participate, either in
collaboration or independently.
C e l e brat i o n p o i n t s :
;C8;::;:79J?ED08:A:7G6I>Ce xecutive summary xvi
S C 2 0 19 Ac t i o n a n d R e s o u rc e s G u i d e
Celebrating Progress...
C e l e brat i o n y e ar s ar e n o t a b e g i n n i n g o r a n e n d . . .
H o w d o e s C e l e brat i n g Each Celebration Point is not an end or a beginning to the work - in order for real
p r o gr e s s r e l at e t o J o b s? transformation to take place, all of the areas outlined will need a consistent focus over a
Celebration points focus on long period of time.
opportunities for economic growth -
each area has the potential to: Activities and initiatives will not start or stop during a particular year, but during each
“year of” there will an emphasis on making as much progress as possible on the chosen
Create direct employment opportunities issue. A concentrated focus will create an inspiring a sense of excitement and urgency.
Foster a high quality of life that will
attract new businesses and retain
talent C e l e brat i o n p o i n t s ar e o r d e r e d ba s e d o n . . .
Skills progression
Stop wealth and resource outflows
Facilitate innovation and a mindset shift Alignment with city initiatives and existing community celebrations
that will be necessary to succeed in the
Alignment with community momentum
new economy.
Wh y C e l e brat i n g p r o gr e s s?
Motivate action and accountability
Align for collective impact & collaboration
Create new connections for accelerating momentum
Raise awareness and provide a platform for telling the stories of Cleveland’s
transformation
Provide a way for everyone to participate – with first steps or with bold actions.
Have fun! Celebrations are key to community cohesion, to expressing and
sharing unique qualities of place, and to accelerating culture shift.
S u m m ar y o f f i r s t t hr e e y e ar s :
The following pages give an overview of the first three years of Celebrating
Progress - Energy Efficiency, Local Foods, Renewable Resources and Advanced
Energy. Each overview gives a brief summary of the topic organized around
economic opportunities for the City, for businesses, and for the community.
Also included are examples of current available funding at the national, state,
and local levels, examples of current initiatives, and examples of current
momentum in the Cleveland area.e xecutive summary xvii
S C 2 0 19 Ac t i o n a n d R e s o u rc e s G u i d e
celebration p oin t
Energy Efficiency (year 1 - 2011)
Energy efficiency can be defined as simply “using less energy to provide the same
level of energy service.” While Americans use on average more energy than any
other country in the world besides China1, the need to improve energy efficiency is
not simply an environmental issue, but also an enabling factor and basic premise
of a competitive and sustainable economy.
Energy efficiency offers a two-fold opportunity for Cleveland’s economy. First,
new business opportunities for Cleveland are born out of the need for an
environmentally sustainable economy, allowing Cleveland both to retain jobs and
create new employment opportunities in traditional sectors such as construction,
building and manufacturing. Second, energy efficiency can decrease input and
operating costs for the City and Cleveland businesses, while allowing individuals
to reduce their expenditures on a household level. This provides an opportunity
to increase businesses’ profit margin, free up money for reducing deficit while
retaining the government’s public spending allowance, and increase wealth in
Cleveland communities.
1 International Energy Agency, July 2010, http://www.iea.org/
While employment in construction the potential to create 3-4 more currently more than a quarter of a
in Ohio has declined by nearly 15% jobs indirectly or directly for every million homes in Cuyahoga county that
between 2000 and 2008, both regional million spent. Similarly, the National could benefit from weatherization and
and national statistics demonstrate Association of Home Builders suggests energy improvements, which would
a clear trend toward a growing that energy efficient retrofit jobs of a both, respond to the local demand as
job market in the energy-efficient certain capacity could generate three well as provide local jobs that cannot
construction sector, one that includes times more jobs than traditional be outsourced reducing energy use by
Green Building, Weatherization and residential remodeling2. There are 25-50%.
Retro-fitting. Relative to conventional
construction, green building has 2 www.sahfnet.org/index_23_1_1.pdfe xecutive summary xviii
S C 2 0 19 Ac t i o n a n d R e s o u rc e s G u i d e
Businesses and cities to a drop in energy spending in case The State Energy Program
Not only does energy efficiency of average low-income households by will enable Ohio to stimulate the
create new business opportunities 5-14%. Energy efficiency on a house creation and retention of jobs, save
and employment, it can help to hold level is extremely relevant within energy, increase energy generation
reduce input and operating costs for the Cleveland context, as the city has from renewable energy, and reduce
local businesses thereby improving relatively old housing stock and a cold greenhouse gas emissions. The
productivity and profit margin. Rising climate for achieving energy savings program is a collaboration between
prices in oil and other fossil fuel for low-income people by applying the Ohio Department of Development
markets in the last decade coupled building retrofits, such as replacing and the Ohio Air Quality Development
with a growing global energy demand windows or upgrading insulation. Authority with input from additional
has led to increases of energy costs Homeowners and renters could save state agencies. The total level of State
for businesses by an average of up to 4% of their income by investing Energy Program funding allocated to
60-70% since 2000.1 For the most in retrofits, 4 increasing wealth and Ohio is $96,083,000.6
energy intensive companies, energy money that can be spent locally and
costs more than tripled and the U.S. contributing to a more resilient and The Energy Efficiency and
Department of Energy’s 2009 Annual prosperous economy for Cleveland. Conservation Block Grant
Energy Outlook projects a 2014 price program is one of several energy-
of about $104/barrel, almost 5 times E x a mpl e s of related programs receiving funding
through American Recovery
higher forecast than in the 2006 ava il abl e f unding at
and Reinvestment Act. A total of
Annual Energy Outlook.2 Energy federa l /s tat e l e v el $84,183,300 is available to Ohio,
efficient solutions hence allow for
significant long-term energy costs which includes $59,203,700 that
A m e r i ca n R e c o v e r y a n d
reductions for businesses but also for was made available through direct
Reinvestment Act of 2009
cities, providing more opportunity for allocation from the federal government
The U.S. Department of Housing
local public spending on other enabling to the 10 largest counties and to the 33
and Urban Development (HUD)
conditions for a competitive economy, largest cities.7
and the Department of Energy
for example, infrastructure, education (DOE) announced a partnership E n e rgy I n n o vat i o n H u b s :
or green space. intended to streamline the assistance E n e rgy E f f i c i e n t B u i l d i n g
program for families to weatherize S y s t e m s R e g i o n a l I n n o vat i o n
Communities C l u s t e r I n i t i at i v e
their homes. HUD and DOE will
The same principal applies on a a multi-agency funding opportunity
allocate $16 billion in economic
household level. As individual homes to support an Energy Regional
recovery funds to retrofit existing
reduce their energy consumption Innovation Cluster.8
homes. HUD’s programs include $4.5
either through a change in behavior
billion to renovate and upgrade public
and/or a more energy efficient living
and Native American housing, as well
space, the impact on wealth and on
as $250 million for energy retrofits
poverty alleviation is substantial.
of privately owned federally assisted
While an average household in
housing. DOE will invest $5 billion in
U.S. spends 5% of its income on
weatherization funds; $3.2 billion for
energy bills, the average low-income
a new Energy and Environment Block
household spends between 15% and
Grant that cities and states can use
35%3. Home weatherization can lead
to retrofit homes; $3.1 for the State
1 Pew Center on Global Climate Change, From Shop Floor Energy Program; and other programs.5
to Top Floor: Best Business Practices in Energy Efficiency,
April 2010, http://www.pewclimate.org/docUploads/PEW_
EnergyEfficiency_FullReport.pdf 4 Cleveland, Ohio, Green Prosperity and Poverty Fact%20Sheet.pdf
2 Id. Reduction”, Political Economy Research Institute, University
of Massachusetts, Amherst, June 2009, http://www.peri. 6 http://www.development.ohio.gov/recovery/energy/
3 Unlocking Energy Efficiency in the US Economy”, umass.edu/fileadmin/pdf/other_publication_types/green_ fundingopportunities.htm#Energy_Efficiency_
McKinsey Global Energy and Materials, p. 32, July economics/green_prosperity/Cleveland_Green_Prosperity.pdf
2009, http://www.mckinsey.com/clientservice/ 7 Id.
electricpowernaturalgas/downloads/US_energy_efficiency_ 5 http://portal.hud.gov/portal/page/portal/RECOVERY/ 8 http://www.energy.gov/hubs/eric.htm
full_report.pdf transparency_resources/HUD-DOE%20Weatherization%20e xecutive summary xix
S C 2 0 19 Ac t i o n a n d R e s o u rc e s G u i d e
Cit y Initi ati v e s program to pursue to help bring energy L i gh t i n g t e ch n o l o gy
efficiency retrofits to scale along with Northeast Ohio is a center of advanced
Sha k e r H e i gh t s – G r e e n solar and other advanced energy lighting research with companies such
E n e rgy Pr o gra m applications for private property as GE and TCP.
grants toward energy efficiency work owners.
D o n at i o n s f o r carb o n
in homes. reduction
Il lus t rat ion s of
The Cleveland Carbon Fund accepts
Th e C i t y o f C l e v e l a n d – LED C urr en t Energy a nd
( L i gh t E m i t t i n g D i o d e ) l i gh t i n g donations and invests in projects,
i n i t i at i v e 9 Momen t um such as light bulb replacement
This initiative is an effort to change efforts, that reduce carbon emissions
S tat e p o l i c y
out our lighting including streetlights, while creating jobs in Cleveland
traffic lights, and indoor incandescent Prompted by the supportive state neighborhoods.
and fluorescent lighting replacements. policy of SB 221 enacted by the Ohio
General Assembly in 2008, investor- E n e rgy E f f i c i e n c y
The effort uses the City’s purchasing
owned utilities in Ohio are investing T e ch n o l o g i e s
power to create jobs, attract business
in energy efficiency to obtain a portion Companies such as Ford, Eaton Parker
investment, save the city money,
of their power. This could lead to Hannifin and others are developing
reduce the City’s energy consumption,
innovative projects between utilities technologies that are creating some of
reduce the City’s carbon footprint
and community groups to help people the most efficiency engine technologies
and spur the creation of a sustainable
save energy in their homes. available
economy in Cleveland.
Green building — The Northeast Ohio
G r e at e r C l e v e l a n d E n e rgy Chapter of the U.S. Green Building
Alliance Council is educating the region’s
This proposal is currently being building and design industries about
developed and studied as part of the benefits of high-performance
a study being conducted by Clean buildings. The City of Cleveland
Energy Solutions. It is to develop an is phasing in tougher energy
energy conservation program for the requirements for projects receiving
private sector that allows for energy city funding.
efficiency improvements at no up-front
capital costs for people participating in Retrofits and codes
the program. The Sustainable Cleveland 2019 Green
Building Work Group is promoting
E n e rgy E f f i c i e n c y a n d an aggressive program of building
A d va n c e d E n e rgy S p e c i a l
retrofits to save energy and create jobs,
Improvement Districts
as well as new building codes with
The City and the First Suburbs
tougher energy requirements.
Consortium recently won the Efficient
Gov.org challenge to create Special Deeper retrofits
Improvement Districts for Advanced Environmental Health Watch’s Green
Energy and Efficiency programs. The and Affordable Housing Program is
City is seeking to develop a special piloting “deep energy retrofits,” which
improvement district that allows for can turn ordinary homes into near
the voluntary property assessment zero-energy homes.
for energy and energy efficiency
improvements. This is an important E n g i n e t e ch n o l o gy
Ford is manufacturing some of its most
9 http://www.city.cleveland.oh.us/clnd_images/PDF/ efficient engines in Northeast Ohio.
Mayor/LED_Initiative.pdfe xecutive summary xx
S C 2 0 19 Ac t i o n a n d R e s o u rc e s G u i d e
celebration p oin t
Local Food (Year 2 - 2012)
Local food is defined as the “production, process, distribution and consumption
of food within a specific region, often defined as 100 miles from farm to fork.” A
focus on local food is not only essential for a sustainable economy in Cleveland
due to its environmental benefits, but is also an important economic driver. While
a focus on local foods can lead to a significant improvement in air and soil quality
and a reduction of the city’s carbon footprint, it also represents an economic
sector whose resilience can significantly increase local wealth, create new jobs
that cannot be outsourced and provide diverse business opportunities for value-
added product and services that are imperative for the city’s competitive economic
future.
Cit y London, a dollar retained and spent The local food sector provides a
The local food sector rests at the very in the local economy has the potential concrete opportunity to increase
foundation of a competitive self-help to generate twice as much revenue local jobs that cannot be outsourced.
economy and is grounded in a large within the local economy, increasing The Northeast Ohio Local Food
local market and strong local supply income for local businesses and city Assessment plan cites high potential
capacity. At present, the local demand revenue that has steadily declined due for Cleveland’s surrounding areas,
for food is satisfied through imports to a decreasing population.2 On the demonstrating that 25% food
from other states and only 5% of food whole, Ohioans devote 11% of total localization would provide 10,000
is supplied from locally grown and consumer spending to food. Following new jobs, produce $346 million in
produced products.1 The remaining the findings of Ohio Department of earnings, and create $1.4 billion in
95% spent on food outside of the Agriculture, localizing only 10% of output. Employment opportunities
community represents a significant consumer spending could result in an include, but are not limited to, food
leakage of resources and revenue, additional $10 billion per year in the production, farming services, food
as it leaves the economy and is not state economy, based on conservative distribution, food manufacturing,
circulated back into the local economy. economic multipliers.3 meat processing, and food tourism, as
Local spending also has a very high well as entrepreneurial opportunities
2 “10 Reasons to Eat Local” http://fogcity.blogs.com/
multiplier effect. According to a study jen/2005/08/10_reasons_to_e.html for organic, value added products that
by the New Economics Foundation in 3 Economic Analysis of an Ohio County Local Food can enter into – and command a high
System Offers Blueprint for Nation, November 2009, http://
www.extension.org/pages/Economic_Analysis_of_an_Ohio_ price – on a national market.
1 Id. County_Local_Food_System_Offers_Blueprint_for_Natione xecutive summary xxi
S C 2 0 19 Ac t i o n a n d R e s o u rc e s G u i d e
Businesses and communit y bringing the whole food system gardens, greenhouses and local
In addition to presenting new business together to assess strengths, establish farmer’s markets throughout the City
and employment opportunities, a linkages, and create systems that of Cleveland and the region.
focus on local foods leads to positive improve the self-reliance of community
economic externalities, which members over their food needs. $4.8
Illus t rat ion s of
underpin and sustain a competitive million were set aside for 2010.
and prosperous economy. Improving
C urren t Energy a nd
community health and wellness
USD A gra n t s f o r L o ca l a n d Momen t um
R e g i o n a l F o o d S y s t e m s 16 2
will reduce costs for employers in
designed to develop food systems that
the private and public sector, as
are economically, environmentally, i n 2 0 0 8 S u s ta i n La n e ra n k e d
they provide health insurance for Cle vel and a s the second
and socially sustainable
employees and cover health related b e s t c i t y i n t h e n at i o n f o r
costs for Cleveland residents. i t s l o ca l f o o d s /agr i c u lt u r e
Cit y Init i at i v e s
According to the U.S. Chamber of m o v e m e n t.
Commerce, at 12%, healthcare is the C i t y ’ s L o ca l a n d S u s ta i n ab l e
most expensive benefit paid by U.S. P u rcha s i n g Or d i n a n c e L o ca l F o o d C l e v e l a n d
employers.1 Healthy employees lead to Net work5
both higher productivity, less sick days The City’s Ordinance promotes the
and lower labor costs for the public and purchasing of local and sustainably E x a m p l e s o f t h e l o ca l
private sector in Cleveland. produced products, goods and f o o d m o v e m e n t ar e s e e n
t hr o u gh o u t t h i s A c t i o n G u i d e
services. For example, the city offers
Another important positive externality a 5% discount to local food businesses (see local food case study in chapter
resulting from a focus on local food bidding for city contracts aimed 4, Strategic Framework: Restore &
is the consequent increase in urban at local businesses certified Local Regenerate Priority Area, Chapter 2)
gardens and agriculture, which Sustainable Business.3
not only improve air quality and
reduce green house gas emissions,
but also provide more green space
C l e v e l a n d - C u yah o ga C o u n t y
and immediate access to nature,
Food Policy Coalition
two essential principles to a higher
The coalition is developing working
quality of place, an essential factor
groups on Community Food
in establishing a competitive and
Assessment, School Nutrition, Land
prosperous economy and a “driver of
Use and Planning, Institutional
prosperity” in the emerging economy
Purchasing, Food Waste Recovery, and
E x a mple s of Rural/Urban Interface with the goal to
develop a more equitable, healthy, and
ava il able f unding at sustainable food system.4
a federa l le v el
Institutional support of the
Th e C o m m u n i t y F o o d Pr o j e c t s l o ca l f o o d m o v e m e n t through
C o m p e t i t i v e G ra n t s Pr o gra m developing policies supporting local
by the Department of Agriculture, food production, expanding access
National Institute of Food and to local produce through community
Agriculture is designed to increase 2 http://sustainableagriculture.net/wp-content/
food security in communities by uploads/2010/06/6.18-FINAL-Food-System-Funding-Guide2.
pdf
3 http://www.gcbl.org/blog/marc-lefkowitz/cleveland-
adopts-local-food-incentives
1 Council on Foreign relations, http://www.cfr.
org/publication/13325/healthcare_costs_and_us_ 4 http://www.gcbl.org/food/regional-agenda/cleveland-
competitiveness.html cuyahoga-county-food-policy-coalition 5 http://www.localfoodcleveland.orge xecutive summary xxii
S C 2 0 19 Ac t i o n a n d R e s o u rc e s G u i d e
celebration p oin t
renewable resources and advanced energy
(year 3 - 2013)
r e n e wab l e a n d A d va n c e d E n e rgy
Energy use and production is one of the largest sources of carbon emissions in the
U.S., as well as one of the most costly inputs for businesses and highest expenses
for American households. Ohio’s extremely high carbon footprint due to its history
of heavy manufacturing – the fourth highest in the country – is paired with a high
level of dependence on regional coal and foreign fossil fuel production. The state
currently sends $1.7 billion each year to other states to purchase coal as an energy
input for power plants, largely from Michigan, Iowa and Indiana, while the rising
price of oil puts Ohio in a vulnerable position and undermines productivity and
competitiveness amongst local industry.
A continued focus on traditional, than three times as fast as the overall opportunities, Ohio has made first
non-renewable energy sources not economy between 2006 and 2007. strides toward expanding advanced
only ensures high economic and Substantial job growth for Cleveland energy use in the state and passed
environmental costs for Cleveland, it can result from a focus on renewable a law that requires electric utilities
also represents a missed opportunity energy, as renewable energy creates to obtain at least 25% of their power
for innovation, economic growth, and four times as many jobs per megawatt requirements by 2025 from advanced
renewed competitiveness. Advanced of installed capacity as natural gas energy and energy efficiency sources.
sources of energy – wind, solar, and creates 40% more jobs per dollar Half of this requirement must be
biomass and fuel cells – leverage invested than coal-fired plants.1 Ohio’s renewable energies. The Renewable
Cleveland’s competitive advantage in Department of Development estimates Energy Policy Project has estimated
manufacturing and respond to the that there are already over 60,000 that a federal renewable energy
strong local demand, a perfect context specialized workers supporting the portfolio standard mandating a 25%
in which to develop new business and state’s advanced energy industries, reduction in CO2 by 2025, would
employment opportunities, as well as in wind, solar, biomass and fuel cell create 51,269 wind, solar, geothermal,
cut costs, enhance sector productivity development. Recognizing theses and biomass manufacturing jobs
and increase community wealth. in Ohio. Securing 30% of that
1 “New Energy America”, 2004 Apollo Alliance Report, opportunity would result in more than
Advanced energy represents a quickly p. 10. http://www.apolloalliance.org/downloads/resources_
15,000 new jobs in Northeast Ohio
ApolloReport_022404_122748.pdf
emerging industry and grew more (Pre – Summit Briefing, pp.32).e xecutive summary xxiii
S C 2 0 19 Ac t i o n a n d R e s o u rc e s G u i d e
Wind systems (PV) create the most jobs salary of $61,651. They also report a
Wind power has captured the per unit of electricity output and are leverage ratio of 4.5, meaning that for
imagination of many Clevelanders believed to generate almost eight times every dollar spent the state attains
and a large wind turbine gracefully as many job-years/GWh as natural gas $4.50 in benefits.3 On a national level
generates electricity near the Cleveland or coal.1 there is large growth potential for the
Browns Stadium and Lake Erie. production of fuel cells, particularly in
This economic sector has already As far as benefits of solar energy for the areas of heating, ventilation, and
produced more than 220 businesses households regards, real life cases air-conditioning (Automotive Electric
and research institutions which are demonstrate that there is a high power generation).
involved in Ohio’s wind energy supply potential of money savings. Although
chain, and more than 1,000 companies different solar technologies as well Cleveland is positioned to enter as a
have been identified as eligible as their size, location or amount of highly competitive and productive
to transition into manufacturing sunlight entail different benefits, supplier or part of the supply chain
components for the wind energy supply household solar technologies have within the Advanced Energy sector,
chain. Cleveland’s unique position as proven their ability to cut hot water which can also lead to lower energy
a potential pioneer in offshore wind bills by 50% or generate 70% of annual input costs for Cleveland businesses
technology could thrust it into the electricity costs.2 and households. According to a
national or global market, as the city Deloitte survey, 80% of survey
Bioma ss and fuel cell s
and industry garner expertise and respondents reported that energy
Energy derived from biomass and the costs are a problem for their business’
develop technology that can be used production of fuel cells represents
to produce offshore wind turbines to competitiveness while households
another opportunity for innovation spend between 5-15% of their income
withstand harsh Midwestern winters amongst existent Cleveland businesses
and Lake Erie’s frozen surface. on energy. Lower cost advanced
and new entrepreneurial activity. energy produced in Cleveland could
S o l ar There are currently more than 60 lower operating costs for businesses
Despite Cleveland’s overcast and long businesses and research institutions and prevent wealth leakage within
winters, solar represents another in Ohio that are involved in the communities, helping to alleviate
possible economic driver and there are biomass industry and over 1,300 wood poverty and strengthen the fabric of
currently more than 115 businesses manufacturing companies in Ohio resilience at the very foundation of a
and research institutions involved produce residues that are capable of competitive and sustainable economy.
in the solar energy supply chain in being converted into biomass energy.
Ohio, many of which are located in Fuel cell technology represents a
Cleveland (e.g. Ohio Cooperative similarly exciting opportunity for
Solar, Repower Solutions, Cleveland Cleveland and Ohio is cited as among
Solar and Wind etc). Solar innovation the top 10 states in battery technology,
harnesses institutional knowledge that fuel cell technology patents. There are
stems from a historic manufacturing currently more than 115 businesses
sector and represents a growth and research institutions in the state
opportunity that responds directly are involved in the fuel cell industry.
to rapidly growing national demand. Ohio’s Third Frontier Fuel Cell
The solar photovoltaic’s is projected Program has resulted in the creation or
to grow from a $29.6 billion industry retention of 295 jobs with an average
in 2008 to $80.6 billion by 2018, a
prediction premised on that fact that 1 Wei, M; Patadia, S.; Kammen, D. (2010), “Putting
Renewables and Energy Efficiency to Work: How Many Jobs
for the past 15 years, the industry Can the Clean Energy Industry Generate in the U.S.?” Energy
Policy, volume 38, p. 919-931. http://rael.berkeley.edu/
has experienced annual growth rates greenjobs.
of 30 to 40%. Among the renewable 2 Costs and Savings of Domestic Solar Energy Systems:
Some Facts, May 2010, http://energy-conservation.suite101.
energy technologies, solar photovoltaic com/article.cfm/costs-and-savings-of-domestic-solar-energy-
systems-some-facts 3 http://www.fuelcells.org/stateintro.pdfYou can also read
