CARZONE MOTORING REPORT - Examining trends in the Irish Motoring Industry
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CARZONE
MOTORING
REPORT
Examining trends in the
Irish Motoring Industry
JULY 2018
INTRODUCTION
Welcome to the latest and electric car technology. On a lighter
note, the survey explores their opinion on
edition of the Carzone the Irish driving test and asks them does
registration plate snobbery really exist?
Motoring Report, an
established authority Over 77 million searches took place on
Carzone in the first six months of 2018, which
on current trends and reveals the most popular makes and models
consumer preferences in that consumers searched for, trending fuel
types and lots more. Irish motorists are
the Irish motoring industry. seemingly more open to electric and hybrid
cars than ever before, which is evident in
To compile this report, we surveyed over
the growing interest for these types of cars
1,600 Irish motorists, harnessed data from
for sale on Carzone, while the most popular
Carzone’s online platforms and explored the
models on site make for an interesting read.
latest Irish vehicle transaction figures from
Cartell.ie. This makes the Carzone Motoring
Car transaction data from Cartell.ie shows
Report the most comprehensive report of
that January to June was a challenging period
its kind in the Irish motoring industry, and
for the Irish motoring industry, with new car
it offers a detailed glimpse into emerging
sales down in the region of 5% year-on-year.
trends in the Irish automotive marketplace.
Used car transactions declined by around
4% in the first five months of 2018, while
Consumers surveyed in this edition of the
there was a 13% increase in cars imported
report were quizzed on a wide range of
from the UK into Ireland during the period.
topics, including the car purchase journey,
top financial concerns and the role of the car
We hope you enjoy the latest edition
in day-to-day family life. Looking to 2019,
of the report and find it useful as we
the survey exposes interesting insights on
enter the second half of the year and
how they plan to purchase their next car,
approach the 2019 buying period.
along with their opinions on the fuels of
the future and the steady shift to hybrid
1,600 IRISH MOTORISTS
SURVEYED
2| Motoring Report
+77 MILLION
SEARCHES
carried out by engaged car
buyers on Carzone from
January to June 2018
In association with
3
BUYING A CAR
37% of Irish households
have one car
45% of Irish households
have two cars
17% of Irish households have
three or more cars
1 IN 4
change their car
5
every 5 years
30%
spent €10k - €20k on
21%
spent between
3%
spent over €40k
their last car €20k - €40k
4| Motoring ReportHALF 1 IN 4
who spent between
€10k - €20k on their
last car took out a
Credit Union loan
of those who spent
up to €10k on their
last car used 72% who spent over €20k
on their last car used
their savings a financing option
such as PCP
WHY PEOPLE SOLD THEIR CAR:
Wanted a Wanted a more Needed a larger car
newer car reliable car for a growing family
39% purchased their last car
from an independent dealer
38% purchased from a
franchised dealer
14% purchased from
a private seller
5FAMILY Starting a family is often a catalyst for changing a car, with
cost, car safety and size among the top concerns for growing
& CARS families searching for their next car. Interestingly, when it
comes to choosing a car, 58% of parents make the purchasing
decision together. SUVs are becoming increasingly-popular,
and families with more than three children are more likely to
drive an SUV due to the increased practicality that they offer.
The humble hatchback remains the most popular car for Irish
parents, closely followed by the saloon. Between commutes,
school runs and hobbies, parents are spending more time than
ever before in their car, with over 50% of those surveyed saying
they drive for over two hours each day.
MOST IMPORTANT FACTORS WHEN
CHOOSING A FAMILY CAR:
31% 20%
38%
Cost Safety Size
6| Motoring ReportParents with
MORE THAN
THREE CHILDREN
are more likely to drive an SUV
OVER HALF The most popular cars for parents are:
Hatchback 26%
of parents spend more than
2 hours driving each day
Saloon 25%
58%
of parents make big
purchasing decisions
together
7Search data January - June 2018
As ever, search data from Carzone demonstrates There are so many different car colours to choose
how buyer preferences are shifting with the arrival from, however black and white remain the staple
of new models and technology in the motoring choices, accounting for over 62% of searches on
marketplace. The Volkswagen Golf remains a staple Carzone. Searches for electric cars continue to grow
choice with motorists of all ages in Ireland, and it was with interest in Elon Musk’s aspirational Tesla Model
the most-searched model on Carzone and indeed the S. Ireland’s best-selling electric car, the Nissan LEAF
third best-selling new car in Ireland during the first follows closely in second place. Lexus leads the way
six months of 2018. Carzone users are an aspirational for hybrid car searches with its luxurious is300h,
bunch, with Audi, BMW and Mercedes-Benz ranking along with the Mitsubishi Outlander plug-in hybrid
among the highest searched-for car brands on the SUV and Toyota’s best-selling Prius. The most-
site, while the most searched-for new car on site is researched new models on Carzone include the Audi
the desirable 182 Volkswagen Tiguan SUV. A4, Hyundai Tucson and BMW’s 5 Series.
Most-searched for new car in Ireland MOST
RESEARCHED
2018 VOLKSWAGEN TIGUAN NEW CARS
IN WHITE
Audi A4
Hyundai Tucson
BMW 5 Series
8| Motoring ReportNationwide Nationwide Nationwide
MOST POPULAR MOST POPULAR MOST POPULAR
MAKE MODEL ELECTRIC
BMW Volkswagen Golf Tesla Model S
Audi Mercedes-Benz E-Class Nissan Leaf
Mercedes-Benz Audi A6 BMW i3
Volkswagen Audi A4 Hyundai Ioniq
Ford Mercedes-Benz C-Class Renault Zoe
Toyota Ford Focus Volkswagen e-Golf
Hyundai BMW 5 Series Renault Fluence Z.E.
Nissan Volkswagen Passat Renault Twizy
Volvo Nissan Qashqai
Skoda Audi A3
Nationwide Nationwide Nationwide
MOST POPULAR MOST POPULAR MOST POPULAR
DIESEL PETROL HYBRID
Mercedes-Benz E-Class Volkswagen Golf Lexus IS300h
BMW 5 Series Ford Fiesta Lexus CT200h
Audi A6 BMW 3 Series Mitsubishi Outlander PHEV
VW Golf Volkswagen Polo Toyota Prius
Audi A4 Ford Focus Toyota Auris Hybrid
Mercedes-Benz C-Class Honda Civic Lexus RX450h
Volkswagen Passat Mercedes-Benz C-Class Mercedes-Benz E-Class
BMW 3 Series Porsche 911 Lexus NX300h
Ford Focus Fiat 500 Toyota C-HR Hybrid
Audi A5 Toyota YARIS Porsche Panamera
9ALTERNATIVE FUELS
Almost
TWO THIRDS
of people plan to purchase
an electric or hybrid car
in the near future
1 IN 10 don't know the difference between
electric and hybrid cars
40% of people don’t know where their
closest electric charging station is
10 | Motoring ReportTOP REASONS FOR PURCHASING AN
ELECTRIC OR HYBRID CAR
40%
Better for the
45%
Lower running
environment costs
TOP REASONS FOR NOT PURCHASING
AN ELECTRIC OR HYBRID CAR
25%
Fear of the unknown
16%
Cost
11FUEL Irish motorists are more open to hybrid and electric cars than
ever before, and this is reflected in increasing searches for
OF THE these cars on Carzone thus far in 2018. Over 90% of survey
respondents currently drive either a diesel or petrol car,
FUTURE however two thirds of those surveyed plan to purchase a
hybrid or electric car in the future. Respondents listed lower
running costs and taking care of the environment as their main
reasons for considering an electric or hybrid car, however one
in four listed fear of the unknown as their main reason for not
purchasing one.
DIESEL PETROL ELECTRIC/
HYBRID
54% 44% 2%
own a diesel car own a petrol car own an electric/
hybrid car
86% chose diesel 46% chose petrol
due to lower running due to the lower 56% chose electric/
costs purchasing price hybrid due to lower
running costs
12 | Motoring ReportBUYING The number of cars being imported from the UK into Ireland
continues to rise, with a 13% year-on-year increase during the
FROM first half of 2018. This is largely due to a favourable Sterling-to-
Euro rate due to ongoing BREXIT negotiations, and 55% of our
THE UK survey respondents have considered purchasing a car from the
UK at some stage due to the potential savings on offer. That
said, almost half of respondents feel the process of purchasing
a car in the UK is simply too much hassle.
1 IN 2
have considered
purchasing a car
from the UK 1MAUK C3R
46%
feel it was too
59%
would consider
much hassle to buying in the
purchase a car UK because of
from the UK the price
13PLANNING AHEAD
38%
plan to purchase a car in
HALF
plan to purchase a car
the next year under two years old
3 IN 5 29%
intend to trade their plan to sell their car in the
current car in next year
14 | Motoring ReportOVER
HALF
plan to spend more than
€10k on their next car
69% would travel more than
2 hours to purchase a car
THE POWER OF THE
REGISTRATION PLATE
39% prefer a registration plate from the
county they are from
ALMOST feel registration plates from different
1 IN 2 counties impact the value of the car
15MONEY Over six in ten of those surveyed said their car running costs
have increased in the last year, with rising insurance costs
MATTERS and increasing fuel prices cited as the main reasons why.
Although insurance comes out as the top cost in the survey,
64% have not switched insurance providers in the last year,
opting to stay with their current provider. 41% of those
surveyed said they spend between €100 and €200 running
their car each month, while almost one third spend over €250.
61%
say their running costs
have increased in the past year
Top 3 financial concerns:
61%
INSURANCE COSTS FUEL COSTS OTHER SERVICING COSTS
16 | Motoring Report41% 29%
spend between spend over €250
€100 - €200 on on running costs
running costs per per month AIR
S
E P
month R
1 IN 3
insurance premiums have decreased or not changed
at all in the past 12 months
2 IN 3
have not switched insurance providers in the
past 12 months
98%
who switched providers recently
shopped around for a more
competitive quote
17BUYING While Irish motorists are becoming more comfortable with
the idea of purchasing a car online, only 13% would pay the full
ONLINE
cost price in this way. This is because they would prefer to test
drive and see the car in person, before committing to the full
purchase. Upon finding their next car however, 77% of Irish
motorists would pay a deposit of up to €1000 online to reserve it.
1 IN 10
would pay up to €1000
deposit online for a car
38% would pay a deposit
for a car online 13% would pay for a car in
full online
Top 3 reasons for not buying a car online:
1. Too risky
2. Prefer to test drive it first
3. Prefer to see the car in person
18 | Motoring ReportTESTING TIMES
55%
feel that there should be
57%
who have a provisional
a mandatory retest for licence have renewed it
everyone over 70 more than 3 times
62%
who took their driving test
58%
who took their driving test
more than 10 years ago passed within the past 5 years took
it the first time around 2 or more attempts to pass
their test
AS SE D !
P
X X
19JULY 2018
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