Case Study - CIRCA - Pragmatic Leaders

Case Study - CIRCA

About CIRCA

• Circa News is an American online news
  and entertainment service which
  organizes and features news and stories
  into atomic units like events, statistics,
  quotes, and images that can be
  resurfaced, reused, refactored etc.,

1. List of Objects of a
     news Article

• Heading - IPL 2020
• Headline: News Article - Yesterday’s Result
    • Yesterday’s IPL Match Result: Chennai Super Kings beat
      Mumbai Indians by 5 wickets
    • 1st inning Score: Mumbai Indians 162/9 from 20 overs
    • 2nd inning Score: Chennai Super Kings 166/5 from 19.2
      Overs
    • Player of the Match: Ambati Rayudu from Chennai Super
      Kings

• Heading - IPL 2020

• Quote:
    • Far from marking the end of nationalism, the IPL is the ultimate
      triumph of that principle: a global tournament in which the same
      nation always wins.”
    • Link for match Highlights -
      https://www.iplt20.com/video/206824/m01-mi-vs-csk-match-
      highlights

• Heading - IPL 2020
• Facts - Scoreboard

• Heading - IPL 2020
• Clickable References for current and previous IPL
  matches (Summary, photos, videos etc.,):

    • https://www.iplt20.com/photos
    • https://www.iplt20.com/video
    • https://www.espncricinfo.com/search/_/q/ipl%202019

2. What would their
respective Attributes and
      Operations be?

• Attributes                                   • Operations
    • League Budget – 10 Cr                        • Teams will be played 14 league matches as
    • Length of the IPL Season (Sep 19, 2020         part of the season
       to Nov 10, 2020)                            • Teams that will win 8 and above matches
                                                     would be qualified for Playoffs
    • Number of League matches per team to
       be played – 14                              • Teams will receive
    • Number of Playoff matches per team to            • $20 mil as part of ticket sales
       be played                                       • $20 mil as part of sponsorships
         • 0 (not qualified)                           • $50 mil as part of broadcasting rights
         • 1,2,3 (qualified and progressed)
    • League Manager
    • Leagues Official Sponsor

3. Create a Class-Object
hierarchy for a news article

IPL
                                                                 ICC World Cup
Generalization (Sports - Cricket)
                                                                 International Tours
                                                                 Tri Nation Series

Aggregation                                                      IPL-Teams
(Where Child can exist without dependency on Parent)             IPL - Players

                                                                 IPL - Sunrisers - David Warner
                                                                 IPL - Mumbai Indians - Rohit Sharma
Association (when two objects are related via a common/defined
relationship)                                                    Mumbai Indians - Manager - Sachin Tendulkar
                                                                 Mumbai Indians - Captain - Rohit Sharma

Composition (Composite Aggregation) (Child cannot exist          IPL - Season
independent of Parent, for example - No games without IPL
Season)                                                          IPL - Matches

                                                                 Revenue in Sponsorships
Ploymorphism (Object here is revenue which comes in different
                                                                 Revenue from Ticket Sales
forms)
                                                                 Revenue through Broadcasting rights

4. What should Circas
next iteration looks like?

Challenge to consider
  • When user is following a story, Users engagement with that particular story is reduced as the story progresses or
     developed

Recommendation
• Daily update-Pop up of the story, user is following.
• Popup or show suggested stories to the user by picking up news around objects similar to the one user is following
• Consider a User has chosen to follow a story/article “India’s tour of England cricket match series”
• Objects from this story would look like:
    o Cricket
    o India tour of England
    o ODIs series
    o Test Match series

•   Based on that, find similar objects and start suggesting stories to the user. i.e., Objects similar to India tour of
    England would be like -
     o New Zealand tour of Australia
     o South Africa tour of Sri Lanka

•   Objects like Cricket would be like:
     o Badminton
     o Basketball
     o Soccer
     o Updates of Cricketers, Like-M.S. Dhoni’s retirement announcement
     o Advertisements by cricketers & other sports persons.