Cecilia Robinson My Food Bag Founder & Director - anzam
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Cecilia Robinson My Food Bag Founder & Director
Our chat today
Entrepreneurshi
p
The story
Purpose & Beliefs
Environmental, Social &
Governance
Personal Purpose
The new work/life
paradigm
My one rule
Our chat today
Entrepreneurshi
p
The story
How it all began
About Au Pair Link
Founded 2007
Became Australasia's largest au pair agency
One of the largest home based early childhood
education providers in NZ
Over 1,000 au pairs annually
Sold in December 2014 to the Evolve Education
Group (NZX & ASX)
About My Food Bag Ex Co-CEO now Founder & Director(alongside husband James) 100,000s eat MFB (FS,BB) every night Grown by 100% in first 3 years 100M run rate in
How innovation & disruption starts 8
Who would’ve thought?
9
The birth of an idea 10
Who would’ve thought?
11The recipe for innovation
An idea – and do BIG Dream Clear
LOVE &
something with it!
Vision
Finding a way of Trus
saying YES– Gut feel
rather than a
t
Customer
&
PASSION
reason to say
Embrace RISK
NO Collaboration
(sandpit) SPEED People
LEADERSHIP obsessi
Passio on
Believers/Early
n
12
JoinersOur chat today
Purpose & Beliefs
Environmental, Social &
GovernanceMy Food Bags Founding Vision
“My Food Bags vision
is to create
stronger, healthier
communities
throughout New
Zealand, through
changing the way we
eat”Purpose & Beliefs, ESG
Environmental philosophy
“My Food Bag is the largest
procurer of free farmed pork in
New Zealand and the third
largest free range chicken
purchaser. Suppliers who
started with us five years ago
are growing alongside us and we
are proud to be making a
difference to businesses
nationwide.”Key Environmental Initiatives
Free range Recyclable
farming Limiting both ours
packaging and consumer
practices
wastage
No MSG, free
from harmful
preservatives
and additives
ENVIRONMENTAL:
Being ethical and sustainable is Responsible
our competitive advantage delivery
Approved management –
Supplier efficiencies and
Programme timeslots
Food miles – food
Supporting and staying where it
buying local – was created
97% whenever possibleSocial Philosophy
“We focus on doing
what’s right for our
people first, and
then the business’Key Social Initiatives
Monthly Employee care
charitable Diversity & Social
donations Relief Plan responsibility to
improve health –
Massive, ‘teaching how to
nationwide Xmas fish’
drive since 2014
SOCIAL:
Being ethical and sustainable is
our competitive advantage
Consumer
Pay living rather
Protection -
than minimum
‘Doing what’s
wage
right by the
customer first’ Paid Parental
leave planGovernance Philosophy
“We are a company
that works hard to
get better so that we
can provide the best
possible value to our
foodies”Key Governance Initiatives
Guided by ‘Best’
Financial rather than
Pay equity &
sustainability vs cheapest.
Transparency
unicorns
GOVERNANCE:
Profitability
Being ethical and sustainable is
paired with re our competitive advantage
investment in
New Zealand. Fair, win-win
business
The benefit of relationships
profits stay in Loyalty,
this country! responsibility &
trustPurpose & Beliefs, ESG
Balancing profit vs
purpose
How do you
engrain in your
culture?
ESG –
New Business
Challenges &
Opportunities
ESG QUESTIONS…
• Too fast, too
soon
Battling cheapest
for Consumer vs
education on ESG
Social
EntrepreneurshipOur chat today
Post Success &
Purpose
Work/Life
integrationPost Success & Purpose
What do you see in the mirror?
Key outtakes
ENTREPRENEURSHIP
LOVE & PASSION BEYOND REASON.
ESG
BE GUIDED BY YOUR PURPOSE, STAY TRUE TO YOUR
BELIEFS.
LIFE
LIVE YOUR PURPOSE. WANT WHAT YOU HAVE.
26Follow & Contact ME
Won a voucher? Connect with me:!
@ceciliarobinsonMFB
Cecilia.robinson@myfoodbag.co.nz
@CeciliaMFBYou can also read
