CHARITY RACE DAY NEWMARKET RACECOURSE - Sponsorship Opportunities Animal Health Trust
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Animal Health Trust
CHARITY RACE DAY
NEWMARKET RACECOURSE
Saturday 8 June 2019
Sponsorship Opportunities
Animal Health Trust
Newmarket Charity Race Day
Saturday 8 June 2019
About the Animal Health Trust
The AHT is a Newmarket based charity that exists to enable horses, dogs and cats around
the world to live happier and healthier lives.
We employ over 240 vets, scientists and support staff who work side-by-side to develop new
diagnostic tests, treatments, vaccines, new technology and knowledge for the better
diagnosis, prevention and cure of disease. We also provide a clinical referral service for
veterinary surgeons in practice, promote postgraduate education and communicate our
findings to others to benefit animals all around the world.
We receive no government funding and all the
money raised from our veterinary clinics and
fundraising events such as the Charity Race Day is
reinvested into the Trust. We rely on our generous
donors, sponsors and supporters to fund our work.
We are proudly supported by our President, HRH
The Princess Royal and our Trustees.
Why be a sponsor?
Sponsorship is a mutually beneficial relationship; it creates positive messages for our
sponsors and provides an extremely cost effective way to reach and engage with thousands
of people, as well as help create customer loyalty and goodwill,
whilst helping us to continue our vital work.
Newmarket Racecourse celebrates over 350 years of
extraordinary royal patronage and it is the home of “74% of customers are
world-class flat racing, so there is no better place to more likely to buy
mark a special occasion, thank staff or nurture and products after
develop relationships with customers – it is a exposure to a branded
memorable VIP experience. event experience.”
Event Marketing Institute
Trackside hospitality
Your guests will enjoy the full race day experience in our exclusive trackside hospitality
marquee. The day starts with a Champagne reception, followed by a three-course lunch with
wine. After lunch there is an afternoon of top-quality horse racing, including a break for
afternoon tea. Guests will also have the opportunity to purchase ‘money-can’t-buy’ items in
our auction. Following the racing, guests will be treated to a ‘Newmarket Music Night’ - a
performance from a world-class music act.
Sponsorship opportunities
Table sponsor:
Booked on or before 31 March 2019 £1,950
Booked after 31 March 2019 £2,200 Linking to a
charity can
Take a table of 10 and your guests will enjoy the thrill of the cause lasting
races, a Champagne reception, three-course lunch with support and
unlimited wine, afternoon tea and evening entertainment, media attention.
all from our trackside marquee.
The races provide a fantastic experience enjoyed in
style, the day is the perfect platform for building relationships.
Investing in the
local community
gives people a
greater incentive
to support your
business.
Non-TV
TV Race
Sponsorship overview Reach Race
(2 races)
(5 races)
Cost per race £7,500 £5,500
Number of races available 2 3 (2 sold)
National coverage: the race will be televised on ITV Racing: 482,000
terrestrial TV ITV Racing and Racing UK on Sky Racing UK: over 26m
Channel 432. Additionally, live racing is broadcast homes/commercial
in betting shops on Turf TV. Race names appear premises
in the majority of national newspapers as well as Turf TV: over 10,000
in the Racing Post bookmakers
Video: a 20 second video (to be provided by the
sponsor) will be played at regular intervals on the Over 8,000 race goers
Racecourse CCTV system
Promotion:
AHT website n/a
AHT annual review sent to our supporters 1,600 AHT supporters
Advert in AHT Race Day brochure (worth 320 AHT race day
£500)* guests and sponsors
Advert in the race card (full page)* It Over 8,000 race goers
contains all the information race goers
need for each race
Social media >27,000
Press release
AHT e-newsletter 3,500
*adverts to be provided by the sponsor
Complimentary table for 10 guests: located
in our hospitality marquee and to include
Champagne reception, three course lunch with
unlimited wine, and afternoon tea, Newmarket
Music Night (worth £2,200)
320 AHT race day
Acknowledgement in the welcome speech
guests and sponsors
Trophy presentation to the winner and
award presentation for the best turned out.
A great way to involve your guests in the day, a
great VIP experience. As a race sponsor you will
be invited to watch your race from the exclusive
Sponsor’s Viewing Area
On-site branding:
Logo displayed on the Racecourse CCTV
and big screens several times throughout
the day
Public announcements at various times
throughout the day will mention your
Over 8,000 race goers
support
Branding opportunities will include a
minimum of 2 on-course banners and 1
off-course position (production and
installation of all branding materials are at
the cost of the sponsor)
Race information is detailed on the last page.
Bidding Product
Sponsorship overview Reach Wine
technology placement
Cost per option £2,500 £3,000 £2,000
Complimentary tickets for two:
located in our hospitality marquee and
to include Champagne reception, three
course lunch with unlimited wine, and
afternoon tea, Newmarket Music Night
(worth £440)
Branding opportunities: branded 320 AHT race day
bottle collars placed on all wine bottles guests and sponsors
provided with lunch in the hospitality
marquee (artwork to be provided by
sponsor)
Promotion:
AHT website n/a
AHT annual review sent to our 1,600 AHT
supporters supporters
Advert in AHT Race Day 320 AHT race day
brochure (worth £500)* guests and sponsors
Advert in the race card (full Over 8,000 race
page)* It contains all the goers
information race goers need for
each race
Social media >27,000
Press release
AHT e-newsletter 3,500
*adverts to be provided by the sponsor
320 AHT race day
Acknowledgement in the welcome guests and sponsors
speech
Exclusive branding of silent 320 AHT race day
auction technology : including guests and sponsors
pre-event website, bidding tablets on
each table and silent auction screens
throughout the hospitality marquee.
Your logo alternates with the AHT logo.
Also a sponsor tab where copy,
provided by sponsor, can be listed
10,000 AHT
Newsletter promotion: the silent
supporters
auction site is promoted prior to the
event in the AHT newsletter and AHT
Over 16,600
Facebook
followers
Product placement: gain exposure by Over 8,000 race
displaying your products in key goers
locations/hand out your goods to race
goers
Race information
Prize
Time Race details Age Distance Type Class TV
money
2.00 The EBF Novice Stakes (plus 10) 2 6F 4 RUK £8,000
2.35 The Handicap Stakes 3+ 6F 86-105 2 RUK £20,000
3.05 The Handicap Stakes 3 7F 0-105 2 ITV4 £50,000
3.40 The Handicap Stakes 4+ 14F 0-105 2 ITV4 £50,000
4.15 The Fillies' Novice Stakes (plus 10) 3+ 7F 4 RUK £8,200
4.50 The Handicap Stakes 3 12F 61-80 4 RUK £10,000
5.25 The Handicap Stakes 4+ 10F 81-100 2 RUK £20,000
Get in touch
To discuss sponsorship opportunities for 2019, or for further information please contact
Vivien Thomas, 01638 751000 Ext. 1546. Vivien.Thomas@aht.org.uk
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