CHARLESTOWN SQUARE WHERE THE HUNTER GATHERS
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CHARLESTOWN SQUARE 2021
CHARLESTOWN
SQUARE
WHERE THE HUNTER
GATHERS
CHARLESTOWN SQUARE 2021
CHARLESTOWN SQUARE IS A PLACE
OF DIVERSITY, WITH
A LOCALLY AND GLOBALLY
CURATED OFFER THAT BRINGS THE
OUTSIDE IN.
The eclectic atmosphere attracts unique
characters that walk to the beat of their own
drum and inspire each other to find their true
selves and express it freely.
CHARLESTOWN SQUARE 2021
CHARLESTOWN
SQUARE
WITH OVER 250 RETAILERS, CHARLESTOWN SQUARE IS
THE LEADING SHOPPING CENTRE
IN THE HUNTER REGION.
We are proud to be home to leading
international and national brands that provide
the best of fashion, food, entertainment, lifestyle and
services.
Charlestown Square is the largest shopping centre in the
Hunter Region and is ranked
the 14th best shopping centre in Australia for specialty
sales productivity in Shopping Centre News Big Guns
2020.
The Centre is home to the only Apple store, Sephora and
certified Lego store in The Hunter.
Page 3
CHARLESTOWN SQUARE 2021
CHARLESTOWN SQUARE
AT A GLANCE
$559M $12,239 12.5M
MAT SPEC MAT ANNUAL FOOT
$/sqm TRAFFIC
94,000 sqm 250 3419
GLA TENANTS CAR SPACES
*AS OF JUNE 2021 Page 4
CHARLESTOWN SQUARE 2021
LOCATION
& THE
HUNTER
REGION
Charlestown Square is located
on a 3.2ha site in the heart of Charlestown
CBD, 10.5km from
Newcastle CBD.
The Hunter is Australia’s largest regional
economy with over $47 billion of annual
output.
Greater Newcastle is the 7th
largest urban area in Australia
and is expected to be NSW’s
largest growing corridor, with a population
of 1.1 million expected
to reside between Wahroonga
and Newcastle by 2036.
Source: Hunter Regional Plan 2036 –
Department of Planning and Environment. Greater
Newcastle Metropolitan Strategy
– Economic Prospects to 2036
Page 5
CHARLESTOWN SQUARE 2021
TRADE AREA
PRIMARY TRADE AREA
SECONDARY TRADE AREA
TERTIARY TRADE AREA
Regional Woolworths
Sub-regional Coles
David Jones Aldi
Myer IGA
Kmart Independent
Big W Foodworks
Target Unknown
Supermarket
Page 6
CHARLESTOWN SQUARE 2021
TRADE AREA
OVERVIEW
Population
349,082 Main Trade Area
Population Total
577,778 Trade Area
Household income 12.2% higher than
$92,531 Main Trade Area
Non-Metro NSW
Average
Household income
$89,960 Total Trade Area
Retail Spend FY20 Forecast
$5,407M Main Trade Area
Retail Spend FY20 Forecast
$8,851M Total Trade Area
Retail Spend FY25 Forecast
$6,474M Main Trade Area
Retail Spend FY25 Forecast
$10,706M Total Trade Area
Forecast Growth
3.7% P.A. Main Trade Area
Forecast Growth
3.9% P.A. Total Trade Area
Source: Location IQ 2019
Page 7
CHARLESTOWN SQUARE 2021
OUR
CUSTOMERS
Charlestown Square has 4 key customer groups PROSPEROUS NEIGHBOURS AGING UP AND
- Prosperous Families, Neighbours with Kids and FAMILIES WITH KIDS COMFORTABLY COMING
Aging Comfortably, who represent the
customers with the highest in centre spend.
Our Up and Coming segment represent our
$35,075 $17,908 $16,381 $15,466
ANNUAL RETAIL SPEND PER PERSON ANNUAL RETAIL SPEND PER PERSON ANNUAL RETAIL SPEND PER PERSON ANNUAL RETAIL SPEND PER PERSON
largest market opportunity based on customer
group spend in the market.
The average Charlestown Square customer will These affluent families Neighbours with Kids are After working their whole Up and Coming may not be
spend $18,494 per year on retail and an worked hard to build white collar professionals lives, it feels good for these the highest rollers
average $102 each time they visit the centre. a premium modern lifestyle who have young kids, living in middleclass retirees to settle in the city, but they live
for themselves and their large homes in metro areas. into quiet and relaxing days a comfortable lifestyle with
children. With their They lead comfortable lives spent on their favourite enough spare cash for
GPT uses Quantium’s QCrowds to better expendable income comes a and while they refrain from hobbies. indulgences. People in this
understand our top customer segments large amount of choice, and blowing their budget, they segment are predominantly
■ 13.4% Market spend
at Charlestown Square. Qcrowds are Australia's Prosperous Families can have a little extra cash to young singles and couples,
first lifestyle segmentation based entirely on always be relied on to get the spend on their children. ■ 12.4% Centre Spend ranging from fresh-faced
real-world people and their real-world very best for their family, tertiary students to
■ 20.4% Market spend
transactions. prioritising education, health professionals in the early to
and adventure. ■ 21.8% Centre spend mid-stages of their working
lives.
■ 24.8% Market spend
■ 7.5% Market Spend
■ 29.1% Centre spend
■ 9.4% Centre Spend
Page 8
CHARLESTOWN SQUARE 2021
BRANDS
MAJORS /
MINI MAJORS
FASHION
ACCESSORIES &
COSMETICS
FOOD CATERING &
ENTERTAINMENT
SPORT &
OUTDOORS
HOME & TECH
Page 9
CHARLESTOWN SQUARE 2021
CENTRE PLAN
GROUND
SIMPLY ROLL
Page 10CHARLESTOWN SQUARE 2021
CENTRE PLAN
LEVEL 1
GOTCHA FRESH TEA
SPECSAVERS
200M2
L01 1013
MEDIBANK
PRIVATE
Page 11CHARLESTOWN SQUARE 2021
CENTRE PLAN
LEVEL 2
CONNECTION
FRENCH
JUICE ME
SUNGLASS HUT
BEST & LESS
Page 12CHARLESTOWN SQUARE 2021
BRAND
SOLUTIONS
MALLSPACE | POP UP | MEDIA
Charlestown Squares Brand Solutions
focus on giving your potential customers
a high impact and engaging experience that lets
them interact with your products and services.
Solutions include mall space activations,
pop up space, vending sampling.
Our team can also offer your business
assistance in the end to end production
of any media campaigns.
With over 250 retailers and 13.2 million annual
visitors Charlestown Square is the largest
shopping centre in the Hunter region and the
30th largest shopping centre in Australia by
Gross Lettable Area (GLA).
Be a part of this busy shopping centre and place
your product and brand in front of tens of
thousands of shoppers who visit
this leading retail destination every week.
Page 13CHARLESTOWN SQUARE 2021
MALLSPACE
CENTRE PLAN
GROUND
PRICING
SITE DESCRIPTION WEEKLY
PRICE
CSPOP03 Near Fifi La Femme $2,000+GST
3mW x 3mL
CSPOP05 Near Entry Doors $2,000+GST
4mW x 6mL
CSPOP06 Near CommBank $2,000+GST
2mW x 4mL
CSPOP07 Near CommBank $2,000+GST
2mW x 3mL
CSPOP08 Near Star Nails $2,000+GST
8mW x 8mL
CSPOP16 Near Craig Cook $2,000+GST
4mW x 4mL
Page 14CHARLESTOWN SQUARE 2021
MALLSPACE
CENTRE PLAN
LEVEL 1
PRICING
SITE DESCRIPTION WEEKLY
PRICE
CSPOP48 Near Supreme $2,000+GST
Espresso
3mW x 3mL
CSPOP23 & Near Health Save $2,000+GST
4mW x 8mL
CSPOP23.1
CSPOP44 Near Adairs $2,000+GST
4mW x 8mL
CSPOP40 Near Athlete’s $2,000+GST
Foot
3mW x 3mL
CSPOP18 Near Customer $2,000+GST
Service
3mW x 3mL
CSPOP14 & Centre Court $4,000+GST
10m W x 10mL
CSPOP15
CSPOP24 Near Kathmandu $1,800+GST
4mW x 6mL
CSPOP42 Near Kathmandu $1,800+GST
4mW x 6mL
CSPOP25 Near Target $2,000+GST
4mW x 6mL
CSPOP22 Near Sportsgirl $2,000+GST
3mW x 3mL
CSPOP13 Community Site F.O.C
Page 15CHARLESTOWN SQUARE 2021
MALLSPACE
CENTRE PLAN
LEVEL 2
PRICING EXCLUDES PRODUCTION
SITE DESCRIPTION PRICE
CSPOP29 Near Reading $2,500+GST
Cinemas
4mW x 6mL
CSPOP27 Near City Beach $2,000+GST
2.5mW x 2.4mL
CSPOP17 Near Swarovski $2,000+GST
3mW x 3mL
CSPOP10 Near Myer $2,500+GST
4mW x 6mL
CSPOP11 Near Mecca $2,000+GST
3mW x 3mL
CSPOP38 Near Factory $2,500+GST
3mW x 3mL
Page 16CHARLESTOWN SQUARE 2021
DIGITAL & MEDIA
CENTRE PLAN
GROUND
PRICING EXCLUDES PRODUCTION
SITE DESCRIPTION WEEKLY PRICE
Digital Static Advert Display $1,500+GST
Directories x 1 on G Level
Floor Decals Static Floor Decal $145+GST
Various Locations
across G Level Per decal
Door Decals 2 x Door Decals at G $500+GST
Level entry
Per Door
Escalator 3 x escalator $500+GST
Decals travelator options on
G Level Per Escalator
Glass Lift Static Advert Display $500+GST
Decals x 1 on G Level
Boom Gate Static Floor Decal $145+GST
Banners Various Locations
across G Level Per decal
Page 17CHARLESTOWN SQUARE 2021
DIGITAL & MEDIA
CENTRE PLAN
LEVEL 1
PRICING EXCLUDES PRODUCTION
SITE DESCRIPTION WEEKLY PRICE
Digital Static Advert Display $1,500+GST
Directories x 3 on Level 1
Floor Decals Static Floor Decal $145+GST
Various Locations
across Level 1 Per decal
Door Decals 3 x Door Decals on $500+GST
Level 1
Per Door
Escalator 3 x escalator $500+GST
Decals travelator options on
Level 1 Per Escalator
Glass Lift Static Advert Display $500+GST
Decals x 1 on Level 1
Boom Gate Static Decal $145+GST
Banners Various Locations
across Level 1 Per decal
Page 18CHARLESTOWN SQUARE 2021
DIGITAL & MEDIA
CENTRE PLAN
LEVEL 2
PRICING
SITE DESCRIPTION WEEKLY PRICE
Digital Static Advert Display $1,500+GST
Directories x 3 on Level 2
Floor Decals Static Floor Decal $145+GST
Various Locations
across Level 2 Per decal
Door Decals 2 x Door Decals at $500+GST
Level 2 entries
Per Door
Escalator 1 x escalator $500+GST
Decals travelator options on
Level 2 Per Escalator
Glass Lift Static Advert Display $500+GST
Decals x 1 on Level 2
Boom Gate Static Decal $145+GST
Banners Various Locations
across Level 1 Per decal
Door Decals 2 x Door Decals at G $500+GST
Level entry
Per Door
Hanging 4 x banner options on $750+GST
Banners Level 2
Per banner
Page 19Digital Advertising Charlestown Square 2021.2022
SMART USE OF DATA On-Device, Email & Web Marketing Digital Insights can help you get a deeper-dive into your consumers’ behaviour through highly targeted campaigns based on demographic, shopping affinity, path of travel and time of day. We can track customer behaviour to determine conversion between an event or activation and sales conversion through the following channels: > Targeted and trackable eDMs – path of travel visitation & dwell time > WiFi Analytics - Promotion on Wi-Fi registration page, landing page or video content post Wi-Fi registration page > SMS proximity campaigns – direct to customer engagement
SMART USE OF DATA – CASE STUDY CASE STUDY • Main telco brand – Melbourne Central • In February 2018, we collaborated with a telco brand to help them with the launch of a new product in Melbourne. As part of the product launch they wanted to disrupt the usual path-to-purchase retail experience by delivering a message that compelled customers to physically visit their Melbourne Central store. • Using their extensive customer database and tracking capabilities, we helped create a bespoke campaign. The campaign included a set of SMS proximity bursts that targeted customers when they entered Melbourne Central with the aim of driving them to the telco’s retail store. • Of the 9,821 customers who received the SMS, 4,796 customers visited the store. This represented a 48% conversion rate, and subsequently significant sales conversions. By doing this we directly influenced consumers’ shopping behaviour.
DIGITAL PACKAGE OPTIONS
CASE STUDY
Weekly Rates
ELEMENT REACH PRICE (excluding GST)
Website Homepage Creative of your choice - link to $1,500+GST
hero solus your store page. (Approx. 120K
sessions per month)
Hero eDM Creative of your choice - link to $2,500+GST
your store page. (Approx. 130K
database)
Large Format Digital Screen 11M+ Annual Traffic (>900K $2,000+GST
Monthly)
Wifi advert x 1 115K Subscribers in 2020 $3,000+GST
SMS Push Advert x 2 (2,500 SMS) 2,500 SMS texts (115K $3,000+GST
database)
Plus receive a post campaign report with
actionable insights on social media
reach & frequency.CONTACT DETAILS For further information or to make a booking, please contact: Cecile Signoret Business Development Executive Charlestown Square E: Cecile.Signoret@gpt.com.au P: 02 4944 4306 M: 0455 148 299 W: charlestownsquare.com.au
CHARLESTOWN SQUARE 2021
CASUARINA
SQUARE
MAT: SUNSHINE
GPT AND $341M PLAZA
GPT OWNED, NOT MANAGED
GLA: 54,900SQM
WESTFIELD
OUR ASSETS
TENANT COUNT: 198
PENRITH
GPT OWNED, NOT MANAGED
MACARTHUR
SQUARE
GPT OWNED, NOT MANAGED
THE GENERAL PROPERTY
TRUST (GPT) WAS LAUNCHED
HIGHPOINT CHARLESTOWN
AS AUSTRALIA’S FIRST EVER SHOPPING CENTRAL NORTHLAND SQUARE
PROPERTY TRUST WHEN MAT: GPT OWNED, NOT MANAGED MAT:
IT WAS LISTED ON THE AUSTRALIAN
SECURITIES EXCHANGE (ASX) IN
$1B $564M
GLA: 150,900SQM GLA: 94,900SQM
1971. TENANT COUNT: 453 TENANT COUNT: 250
GPT is a vertically integrated MELBOURNE CHIRNSIDE ROUSE HILL
diversified property group that owns CENTRAL PARK TOWN CENTRE
MAT: MAT: MAT:
and actively manages its
$24.4 billion portfolio of high quality $587M $305M $482M
Australian office, logistics and retail GLA: 56,300SQM GLA: 39,000SQM GLA: 69,700SQM
TENANT COUNT: 301 TENANT COUNT: 119 TENANT COUNT: 251
assets.
PARKMORE WOLLONGONG
SHOPPING CENTRE CENTRAL
MAT: MAT:
$281M $348M
GLA: 36,800SQM GLA: 55,000SQM
TENANT COUNT: 127 TENANT COUNT: 209
As at February 2020
All numbers inclusive of GSTThis leasing presentation is produced by The GPT Group. The information set out in this leasing presentation is provided in good faith and is believed to be correct at March 2021 However, you should make your own enquiries and obtain your own advice about your
participation in Charlestown Square and you must satisfy yourself as to the correctness of the information set out in this leasing presentation.
In particular, this leasing presentation does not constitute any offer, warranty or representation as to the profitability of the Charlestown Square or any premises. Any forward looking statements in this leasing presentation may be affected by a number of unforeseen
circumstances and no assurances can be given that these forward looking statements will be achieved.
The GPT Group reserve the right to change at any time the concept and design elements, appearance of the building, layout and use of space, tenancy mix and the identity or nature of prospective tenants. The extent of any redevelopment and its timing may also
change dependent on a range of issues. Before deciding to lease or occupy premises, or making any commitment to do so, intending lessees or occupiers should ensure that they have the most up to date information about the features of Charlestown Square.
Intending lessees or occupiers are strongly recommended to obtain their own legal, business and financial advice in relation to your involvement in Charlestown Square. You should not act on any information set out in this leasing presentation without first obtaining
that advice. Neither the GPT Group, nor any of their related bodies corporate will be liable or otherwise responsible for any loss or damage (whether from negligence or otherwise) suffered as a result of any decision that you may make to act on the information
contained in this leasing presentation.
The GPT Group means GPT Management Holdings Limited (ABN 67 113 510 188), GPT Property Management Pty Limited (ABN 29 116 099 631), GPT RE Limited (ABN 27 107 426 504) as responsible entity of the General Property Trust and its subsidiaries, related
entities, directors, officers, employees and agent.You can also read
