Truck Media-Information 2021 - Print + Digital - KRAFTHAND
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Print + Digital
Truck
Media-Information 2021
www.krafthand-truck.de
Your contact persons
Truck at the publishing house
Klaus Kuss Klaus P. Lang
Editor in Chief Head of Media Sales Print/Digital,
Media Sales Online WerkstattKatalog
+ 49 (0) 82 47/30 07-177 + 49 (0) 82 47/30 07-62
klaus.kuss@krafthand.de klaus.lang@krafthand.de
Indexpage Indexpage Sebastian Hoffmann
Media Sales Print/Digital,
Media profile 03 Advertisement Rate Card 08 Projekt Support Digital
Publishing and circulation analysis 04 Advertisement Rate Card "website" 12 + 49 (0) 82 47/30 07-61
sebastian.hoffmann@krafthand.de
Readership analysis 05 Content licensing 14
Topics and publication schedule 06 Markenhelden 16
Maximilian Dodl
Media Sales Print/Digital
Krafthand Medien GmbH + 49 (0) 82 47/30 07-33
maximilian.dodl@krafthand.de
Walter-Schulz-Straße 1 · 86825 Bad Wörishofen
Phone +49 (0) 82 47 / 30 07-63 · Fax +49 (0) 82 47 / 30 07-76
anzeigen.truck@krafthand.de · www.krafthand-truck.de
www.krafthand-medien.de · www.facebook.com/KrafthandMedien Tim Buttler
Processing manager
You will also find this + 49 (0) 82 47/30 07-63
media information online: www.krafthand-truck.de tim.buttler@krafthand.de
Media profile
Truck KRAFTHAND Truck – the independent specialist media concept
off to 3,5 t
KRAFTHAND-Truck is a trade journal and an advisor for practitioners who
are specialized in the commercial vehicles and transportation vehicle
sector of 3,5 tonnes or more.
Target groups
Target groups of the trade journal are workshop m
anagers,
technicians, craftsmen, mechanics or mechatronics who are
working in commercial vehicle workshops or workshop
3 × per annual
managers or vehicle fleet managers.
KRAFTHAND-Truck delivers important information to independent as well as brand-related workshops specialized in
commercial vehicles, system operations, companies with connected agency garages, f orwarding agencies, bus companies,
managers of the parts and accessories industry, workshop equipment suppliers and the commercial vehicle industry.
Media profile 02 I 03
Publishing and circulation analysis
Truck
1 Analysis of ciruclation 3 Regions by postal code
Average circulation per issue within one year Average circulation per issue within one year
(July 1st, 2019 until June 30th, 2020) (July 1st, 2019 until June 30th, 2020)
Postal code Postal code
printed copies 15.535 copies region 3 region 2
1.827 copies 1.890 copies
10,7 % 11,1 %
Total circulation (Npc*) 15.427 copies
Postal code Postal code
Total net paid circulation 502 copies region 4 region 1
1.799 copies 975 copies
10,6 % 6,0 %
Free copies 14.925 copies
Postal code Postal code
Remainer, file and checking copies 108 copies region 5 region 0
1.692 copies 1.393 copies
9,9 % 8,4 %
Postal code Postal code
2 Circulation control region 6 region 9
1.257 copies 1.865 copies
Informationsgemeinschaft zur Feststellung
7,4 % 11,0 %
der Verbreitung von Werbeträgern e. V.
Postal code Postal code
region 7 region 8
1.795 copies 2.430 copies
10,5 % 14,4 %
Readership analysis
Truck
4 Receiver structure
Branches/business sectors/specialisations/ Quote of real Maintenance and repair
Quote of real professional groups circulated press run of commercial vehicles
47 %
Maintenance and repair of commercial vehicles 47 %
Trading of commercial
vehicles and spare parts
Trading of commercial vehicles and spare parts 21 % 21 %
Forwarding agency
Forwarding agency garages and garages and forwarding
forwarding company garages 16 % company garages
16 %
Bus and public transport companies 8%
Municipal enterprises 5% Bus and public
transport companies
8%
Industries 1%
Municipal enterprises
5%
Others (Fairs, documents, archives) 2%
Industries
1%
Others (Fairs, documents, archives)
2%
Readership analysis 04 I 05Topics and publication schedule for 2021
Truck At a glance
Issue Deadlines Topics Trade fairs + exhibitions
Service I Diagnostics Parts I Systems
• Brake systems: • Tyres and alloys
Technology + service • Oils, lubricants, additives
• Air-conditioning: • Special: Environment and
Systems + service disposal
• Wheels & tyres: TPMS, assembly,
balancing, repair, retreading Equipment I Tools
• Tyre fitting/balancing machines
THE TIRE
1-2 PD:30/04/2021
Technology I Maintenance I
Development
• Special tools
Cologne
April CD:06/04/2021 • Alternative drives Industry I Company 18 – 21/05/2021
• Modern lighting systems • Workshop concepts
• Turbocharger technology • Courses/training sessions
• Driver assistance systems • Preview of THE TIRE, Cologne
Workshop IT I Telematics
• Workshop service-Digital
• Telemetry and condition data
Service I Diagnostics Parts I Systems automechanika
• Truck and trailer diagnostics • Parts market special + REIFEN
• Engine repair • Accessories and retrofitting
Frankfurt
• Frames and bodywork:
Aligning, repairing, painting Equipment I Tools 14 – 18/09/2021
• Lifting equipment
Technology I Maintenance I • Compressed air in the
Development commercial vehicle workshop NUFAM
3 PD:31/08/2021
• Alternative drives
• Chassis & axles Industry I Company
Karlsruhe
30/09 – 03/10/2021
August CD:06/08/2021 • Modern filter systems • Vehicle manufacturers
• Special: Autonomous driving + vehicle fitters
• Bus special • Preview of automechanika
+ REIFEN Frankfurt
Workshop IT I Telematics • Preview of Nufam Karlsruhe
OKLET
• Workshop software and IT • Summary: Truck Grand Prix TRADE FAIR BO
• Digital tachograph ka + REIFEN
• automechani
• NUFAM
Service I Diagnostics Workshop IT I Telematics
• Driver assistance systems: • Vehicle management and
Testing I Calibrating navigation
• Commercial vehicle service • Workshop management
of the future systems
• Chassis & undercarriage, axle
measurement systems Parts I Systems
• Washing and cleaning • Batteries: Service & technology
• Winter service • Vehicle personalisation
4 PD:26/11/2021
• Truck and trailer diagnostics
November CD:04/11/2021 Equipment I Tools
Technology I Maintenance I • Tool special
Development • Load restraint
• Alternative drives
ew
TRADE FAIR revi
• Exhaust technology Industries I Company
• Hitching and towing • Review of Automechanika ka + REIFEN
equipment + REIFEN, NUFAM • automechani
• Trailer special • NUFAM
PD = Publication date · CD = Closing date
Topics and publication schedule for 2021 06 I 07Advertisement Rate Card
Truck valid from January 1st, 2021
1 Advertisment format an prices
All prices are exclusive the applicable VAT rate.
format price
digital
rd
rate ca
Preferentail position cover:
Preferentail position cover 4 colour
Cover 2
(w × h)* (not discountable) Truck page 1
portrait 150 x 220 mm 5.950,– €
*additional amount for bleed: 3 mm per trimmed edge portrait
Advertorial
Adver- bleed size
4 colour
torial (w × h)*
1/1 page 210 x 297 mm 3.520,– €
1/2 page 210 x 154 mm 1.820,– €
portrait landscape
1/1 page inside type area: 1/1 page outside type area:
inside type area bleed size basic price
1/1 (w × h) (w × h)* b/w
4 colour
portrait 187 x 270 mm 210 x 297 mm 4.720,– € 5.520,–€
*additional amount for bleed: 3 mm per trimmed edge portrait portrait
Juniorpage inside type area: Juniorpage outside type area:
Junior- inside type area bleed size basic price
4 colour
page (w × h) (w × h)* b/w
portrait 139 x 190 mm 150 x 211 mm 2.750,– € 3.250,–€
*additional amount for bleed: 3 mm per trimmed edge portrait portrait
1/2 page inside type area: 1/2 page outside type area:
inside type area bleed size basic price
1/2 (w × h) (w × h)* b/w
4 colour
portrait 91 x 270 mm 102 x 297 mm
2.405,– € 2.905,–€
landscape 187 x 134 mm 210 x 154 mm
*additional amount for bleed: 3 mm per trimmed edge portrait landscape portrait landscape
1/3 page inside type area: 1/3 page outside type area:
inside type area bleed size basic price
1/3 (w × h) (w × h)* b/w
4 colour
portrait 59 x 270 mm 70 x 297 mm
1.645,– € 1.995,–€
landscape 187 x 90 mm 210 x 110 mm
*additional amount for bleed: 3 mm per trimmed edge portrait landscape portrait landscape
1/4 page inside type area: 1/4 page outside type area:
inside type area bleed size basic price
1/4 (w × h) (w × h)* b/w
4 colour
2 columns 91 x 134 mm 102 x 154 mm
portrait 43 x 270 mm 54 x 297 mm 1.245,– € 1.495,–€
landscape 187 x 65 mm 210 x 82 mm
*additional amount for bleed: 3 mm per trimmed edge 2 columns portrait landscape 2 columns portrait landscape
More Information on next page
Advertisement Rate Card 08 I 09Advertisement Rate Card
Truck valid from January 1st, 2021
1/8 page inside type area:
inside type area bleed size basic price
1/8 (w × h) (w × h)* b/w
4 colour
2 columns 91 x 65 mm
portrait 43 x 134 mm – 625,– € 775,–€
landscape 187 x 32 mm
*additional amount for bleed: 3 mm per trimmed edge 2 columns portrait landscape
Supplements
Supplements weight cost per 1.000 ex.
up to 25 g 245,– € Truck
up to 30 g 260,– €
up to 35 g 275,– €
each additional 5 g 15,– €
Inserts
Inserts amount cost per 1.000 ex.
Truck
1 sheet = 2 pages* 4.720,– €
* discountable:
2 sheet = 4 pages* 7.080,– € 1 sheet = 1 advertising page
2 sheet = 1,5 advertising page
Clued on Post-Cards please call
2 Discounts
within 12 months
Contract discount frequency rate
2 adverts 5% 1 page 5%
3 adverts 10 % 2 pages 10 %
4 adverts 15 % 3 Seiten 15 %
4 Seiten 20 %
3 Payment terms
ayment within 30 days. Payment within 8 days: 2 % discount.
P
Direct debit and prepayment: 3 % discount.
Bank accounts:
· Sparkasse Memmingen-Lindau-Mindelheim
IBAN: DE92 7315 0000 0000 1031 84
SWIFT (BIC): BYLADEM1MLM
· Postbank München
IBAN: DE44 7001 0080 0047 9398 07
SWIFT (BIC): PBNKDEFF
4 Warranty
In case of incomplete or deviate data (texts, colors, drawings) we can not
assume liability of the print product. Additional work and expense must be
paid because of incomplete and incorrect data or missing specifications.
Advertisement Rate Card 10 I 11Advertisement Rate Card "website"
Truck valid from January 1st, 2021
1 Advertise on website
Prices
All prices are exclusive the applicable VAT rate.
t-
for Prin s
Advert
Truck
Format/Size Price per
Leaderboard (w x h) month 8/09
page 0
Head 728 x 90 px 320,– €
Truck
Format/Size Price per
Skyscraper (w x h) month
right 160 x 600 px 355,– €
Truck
Format/Size Price per
Rectangle (w x h) month
Medium Rectangle 300 x 250 px
405,– €
Video Rectangle 300 x 250 px
Truck Truck
Price per
Advertorial month
teaser of article in content-stream
with own landing-page of KRAFTHAND.de
1.120,– €
Leaderboard
Skyscraper
Rectangle
Data supply: Supply of ad bundles:
• Possible data formats: GIF, JPG, HTML • Leaderboard
• The customary standards must be a dhered • Rectangle
to for HTML5 banners. It is e ssential that you • Skyscraper
send us a sample so that we can check in This is necessary so that we can place your
advance that it will work. c ampaign correctly on our partner websites.
• Animated banners must become
static after 30 seconds.
• The banners must not be larger than 150 KB.
Advertisement Rate Card "website" 12 I 13Content licensing:
Use our contents!
Did you particularly enjoy an article in our KRAFTHAND Truck trade journal and would like to use it for your
communication?
Then use the high-quality contents published by our editors for your product, image and brand communication
and benefit from the reputation of our media brand. We would be pleased to provide the requested contents
licensed for your specific publications and advertising activities in print form or for digital dissemination on your
online presence and in your social media channels.
Incidentally, this also applies for video, image and audio material. The contents are licensed specifically for you
and authorise you to disseminate them using your desired channels. Use Krafthand Medien as your editorial
service provider! We put together the right package, without complicated evidence of use, and prepare the
contents in your desired format.
Christian Häfele
Head of Sales & Licensing Models
+ 49(0)8247/3007-164
christian.haefele@krafthand.de
What we licence for you:
Articles and editorial contents in PDF format for dissemination on your
online platforms and all your social media channels. Or in the form of
s pecial print runs in various quantities, editions, paper grades and
finishes for dissemination at trade fairs, in offices or to support sales
representatives.
Videos, pictures and graphics prepared by our editorial department in all
formats and resolutions for your requested purpose, such as web- Why licensing?
optimised or full HD for online or even in a printable resolution.
The editorial contents of our trade journal are renowned for their
We also offer special services in this respect, such as high-quality information content and practicality and are therefore h
ighly
• the editorial preparation and customisation of the content respected in the industry. This journalistic quality requires expertise as
• graphic customisation and image processing well as extensive research on the part of the editorial staff.
• the production of an individual intro/outro (video)
The protection of editorial contents, including video, image and audio
material, as well as the media brand is essential for specialist publishers.
Particularly in the era of “copy - paste”, contents need to be protected
against unauthorised dissemination and secondary use in line with the
applicable copyright and ancillary copyright act.
So take advantage of our offer and licence our contents! By acquiring
licences, we grant you the rights of use that entitle you to disseminate
the contents via the desired channels. This ensures that you always have
(legal) certainty.
Content licensing 14 I 15What is Markenhelden?
We are the media and agency partner of choice when it comes to the profitable communication of your company, your brand, your products or your
services. Why? Simple: we create the communication universe that you as the true hero need to release your brand’s super powers. We create,
organise, coordinate and develop content-based ideas, create communication solutions and present your brand and your products in the perfect
light. We make sure that all of this is also easy on the budget so that the costs do not act as kryptonite to your marketing strategy.
IPAF JOURNAL Bosal Retrofit GmbH Westfalia-Automotive Hella Gutmann Solutions JAB Becker Messe Frankfurt WM SE
Corporate print Einbau-Anleitung Corporate web solution Corporate multimedia Corporate film Corporate multimedia Corporate editing
Editorial coordination, editorial and Design, storyboard, film production, Design, web development and Design, storyboard and editorial Design, storyboard, editing, Design, storyboard, editing, Research, editorial implementation
graphic implementation of the intro/outro production, scoring and design, technical implementation of implementation, film production, translation, shooting, film editing, shooting, film editing, intro/outro as well as image and graphic work
entire journal, production, finishing finishing an "eLearning portal", production web design and development, intro/outro production, scoring production, scoring and finishing
and distribution of the journal of "how to" video series on profes- photo production, social media and finishing
sional retrofitting, storyboard and campaign, creation of a specialist
creation of the general multiligual publication, incl. research, imple-
promotional film mentation of the content and
graphics, dissemination
What can Markenhelden do?
Consulting and development of a communication and editorial concept
Definition of the media channels (integrative approach)
Editorial implementation in text/image/video/audio
Graphics, layout, design, production of digital and analogue media
Printing, packaging, delivery
Dissemination (magazines, brochures, internal databases, mobile, social media)
Quality control, reporting
MARKENHELDEN
a Krafthand Medien GmbH brand
Walter-Schulz-Straße 1
86825 Bad Wörishofen, Germany
SEBASTIAN HOFFMANN
SALES/PROJECT MANAGEMENT T 08247 90818-10
M 0151 65663543
E sebastian.hoffmann@marken-helden.com
W www.marken-helden.com
Markenhelden 16 I 17KRAFTHANDNEWSLETTER
KRAFTHANDFACHBUCH
Unabhängiges Technikmagazin für das Kraftfahrzeug-Handwerk
KRAFTHANDFACEBOOK
KRAFTHAND.DE
Krafthand Medien GmbH
Walter-Schulz-Straße 1 I 86825 Bad Wörishofen I Phone: +49 (0) 8247 3007 -10 I Fax: +49 (0) 8247 3007 -70
www.krafthand-medien.de I E-Mail: info@krafthand.de www.krafthand-truck.deYou can also read
