TMOM MEDIA KIT - Triad ...
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TMOM MEDIA KIT
Triad Moms on Main
is an all-inclusive resource for parents.
Our website features a local events calendar,
daily blogs, directories, newsletters, and giveaways.
We explore new topics daily through our blog
as we focus on interests of parents raising babies,
children, and teens in the Triad, NC area.
www.triadmomsonmain.com
REACHING OUT
Triad Moms on Main website readership includes the entire
Triad, NC area and spans from Yadkinville to Burlington (east to
west) and Eden to Lexington (north to south).
75,000+ 23,000+
Average page views per month Newsletter subscribers
20,000+ 3,300+
Facebook followers Twitter followers
almost almost
8,000 900
Instagram followers Pinterest followers
Our typical reader is a mom who is 35 years old, has two children, is married,
owns their own home, and has an average household income of $100K.
An equal number of our readers work full time and stay at home.
JAN˚FEB˚MAR APR˚ MAY˚JUN
• Fitness and Nutrition Goals • Day Trips
• Spring Consignment Sales and Fashion • Parent/Community Groups
• Finding Summer Camps • Mother’s Day & Father’s Day
• Valentine's Day, Date Nights, Marriage • Parks & Playgrounds
• School searches (Preschool - High School) • Graduation
• Child Care • Focus on Children with Special Needs
• Easter Activities and Events • Swim Clubs & Pools
• Sports and Extra-curricular Activities • Summer Bucket List
• Summer Vacations & Beaches
• Farmers Markets
• Celebrating Independence Day • Halloween Events and Fall Celebrations
• Summer Travel Ideas • Events to Celebrate Christmas,
• Raising Teens and Tweens Kwanzaa, and Hanukkah
• Fall Consignment Sales and Fashion • Holiday Decorations, Crafts and Recipes
• Before/After School Care • Holiday Gift Guides
• Back to School • Where to Find Santa
• Birthday Parties • Volunteering/Non-Profits
• Favorite Restaurants • Local Photographers
• Fall Festivals • Self Care, plus Counselors, Therapists,
• Apple Picking and Psychologists
JUL˚ AUG ˚ SEP OCT˚ NOV˚ DEC
ADVERTISING OPPORTUNITIES
WEEKLY NEWSLETTER
Reach our most engaged audience
with a 75 word/one image ad in our
newsletter that is email blasted every
Wednesday to nearly 20k subscribers.
We offer four ad placements in order
of visibility and price.
SPONSORED BLOGS SUNDAY SPOTLIGHT
Share your story in a dedicated blog Give your brand a shout-out with a 150
(400 – 700 words) to promote your word/one image ad that appears with
business or products. A dedicated blog up to four other similar ads in a blog
can include your logo, author’s name, called “The Sunday Spotlight.” Each ad
and up to five images. It will be is situated in the blog in the order by
archived on TMoM indefinitely and which it was sold. The Sunday Spotlight
linked on our weekly newsletter. is archived on TMoM indefinitely and
linked on our weekly newsletter.
GIVEAWAY
Engage our readers with your product or
service by hosting a two-week
FEATURED EVENT
giveaway, and capture a list of opt-in Promote your special event at the top
email addresses that you can use for of our most visited page, the Event
future marketing efforts. Every giveaway Calendar page, for two weeks. This
includes a write up of your prize and thumbnail ad will feature your event’s
business and up to two images. name, date and one image. When
A mention about the giveaway will be clicked, your ad will open to a full
included in our weekly newsletter and write-up of your event, plus a second
also in our Sunday Spotlight on the day image if requested.
your giveaway begins.
*Every ad purchased includes promotions on our social media channels.BANNER AD SIZES & PLACEMENT
STAGE, CITY, TOPIC, or DIRECTORY PAGES
728 x 90
top of page
PREMIUM SIDE BAR BANNER 240 x 120
right side of page
HOME or EVENT PAGE
728 x 90
center of page
SIDE BAR STANDARD BANNER 125 x 125
right side of page
BLOG FOOTER
728 x 90
at the end of every blog * banner sizes on this
page are not to scalePROMOTIONAL ADD-ON & SPONSOR PERKS
The following promotions are available for purchase
with a required minimum ad buy on TMoM:
FACEBOOK VIDEO
You may submit a two minute video
that we will post on our Facebook
page, tag your business, and we will
boost it to help increase results.
INSTAGRAM POST
Purchase an Instagram promo for your business.
You may choose to submit a giveaway, image,
video or reel (each up to 60 seconds) along with
the text you want included. Your business will be
tagged and we will also promote your promo in
our Instagram stories.
SPONSORSHIP PERKS
Purchase a combination of advertisements at $500 or more, and
you'll qualify to receive special sponsorship perks when you reach
different price points! Perks include:
~ Free Sunday Spotlight
~ Free four month small square banner run
~ Free sponsored blog
~ Free three month blog footer bannerTESTIMONIALS
“As a mom and as a director of a preschool, I “Working with Triad Moms on Main has been a
love Triad Moms on Main. I use this site for so great advertising avenue for my business. The
much wonderful information personally for all TMoM team is so helpful & responsive and their
areas such as family events/ activities to do with readers are my target market. TMoM is always a
your kids/discussion chats about life issues with great source of lead generation whenever I run
children etc. I recommend it to everyone. At banner ads, or sponsor a newsletter, or
Starmount, we use Triad Moms on Main as a participate in any other paid promotions or
source of advertisement and it’s been huge for giveaways. Additionally, TMoM has a great
our program. We have been a part of TMoM for reputation for trusted & genuine local advice, so I
many years and look forward to many more!” love having my brand associated with theirs!”
~ Cindy Lee, Director, ~ Heather McGinnis Photography
Starmount Presbyterian Preschool,
Greensboro “TMoM is a tremendous resource to both Triad
area moms and local businesses alike. They
TMOM
really helped us get our message out to our key
“ target audience, and continue to be excellent
partners. I know I can count on them to be an
important component in our marketing
strategy both now and in the future.”
is THE source of information
for parents in the Triad” ~ Angela with AR Workshop Winston-Salem
“We, at Brenner Children’s, have been working “Triad Moms on Main (TMoM) is the perfect
with Triad Moms on Main for 10 years. TMoM is marketing partner for The Greensboro Ice
the source of information for parents in the House because their readership is our
Triad and has provided a very targeted platform target audience! Add to the mix, the great
to our organization to reach families and drive partnering relationship that TMoM’s has
awareness and engagement with the many cultivated with the Ice House over the years!
services offered at Brenner Children’s. We really TMoM's creativity and suggestions for how
appreciate our partnership with TMOM and the we can best promote our business is a vital
results we’ve gotten from our involvement on component of our online presence and the
the website. It has allowed us to communicate successful ongoing exposure of The
to a large audience of parents through blogs, Greensboro Ice House as a destination for
giveaways and advertising with the help of a families across the Triad. We are excited to
team who is incredibly informed on the local continue our partnership and are very
market, responsive and flexible. We look enthusiastic about future marketing
forward to many more years working with opportunities.”
Triad Moms on Main.”
~ Nicole Gaboury, Skating Director,
~ Karen Bush, Senior Manager, Greensboro Ice House
Integrated Marketing Communications,
Wake Forest Baptist HealthTERMS AND CONDITIONS ~ Current advertisers may request additional Facebook “shout out” posts every other month in addition to social media posts included with paid ads. Please email us with sales, events, or any- thing else you would like to promote. We also add your special events to our Events Calendar. ~ We accept photos and banner ads in JPG, GIF (if animated) or PNG formats. Please do not submit photos or banners in PDF format or embedded within a Word document. We have a graphic coordinator on our team who we can refer to you, invoiced separately, for $45/hour. ~ Editorial content may be written by a TMoM team member for an additional $50. ~ All rates subject to change without prior notice. All said runs must be paid in advance to receive the rate quoted at time of purchase. ~ The TMoM Editorial Calendar runs Monday-Sunday. Your completed ad and payment must be submitted to us by 9am the Friday prior to the week your ad is scheduled to run. If items are not received by this time, we will bump your ad to a new date. ~ Once the signed contract is received, the ad run date will be reserved. Run dates and edits to your ad may be modified prior to the purchased ad run, but all sales are final. ~ All advertisements on Triad Moms on Main are independent from editorial decisions. TMoM does not endorse any product or service marked as an advertisement or promoted by TMoM. Editorial content is not compromised by commercial or financial interests, or by any specific arrangements with advertising clients or sponsors. ~ TMoM reserves the right to decline any type of advertising that is damaging to the brand of TMoM or is inappropriate to the content held on the TMoM site, newsletter or social media pages. ~ TMoM will not accept advertising for products or services known to be harmful to health (e.g. tobacco and alcohol products). ~ Advertisements may not be deceptive or misleading, and must be verifiable. Advertisements should clearly identify the advertiser and the product or service being offered. Exaggerated or extravagantly worded copy will not be allowed. Advertisements will not be accepted if they appear to be indecent, offensive or political as they relate to race, ethnicity, sexual orientation, or religious preferences. ~ Advertisements and editorial content must be clearly distinguishable. TMoM will not publish “advertorial” content, and sponsored editorial will be clearly indicated as such. ~ Editorial decisions will not be influenced by current or potential sponsors and advertisers, and will not be influenced by marketing decisions. Advertisers and sponsors have no control or influ- ence over the results of searches a user may conduct on the website by keyword or search topic.
TRIAD MOMS ON MAIN AD RATES EDITORIAL DEDICATED BLOGS $500 per blog (M – F) or $450 (Saturday) THE SUNDAY SPOTLIGHT BLOG FEATURE $200 per listing WEDNESDAY NEWSLETTER AD Placement 1 - $300 Placement 2 - $250 Placement 3 - $200 Placement 4 - $150 FEATURED EVENT $250 for two-week run GIVEAWAY $350 for the 2-week ad promotion with a minimum prize reward of $100 EXTRA PROMOTIONS These promotions are available to clients who have made a minimum purchase of $400 in one invoice. MONDAY EVENT NEWSLETTER BANNER $100 for 728 x 90 banner FACEBOOK VIDEO $100 per video post INSTAGRAM POST $100 per Instagram post
CURRENT RATE SHEET
BANNER ADVERTISEMENTS
Ad Location Description Size Price Per Month
Home Page Center of page 728 x 90 $500 ½ view
Events Page Center of page 728 x 90 $450 ½ view
“By Stage” Page Top of page 728 x 90 $300 full view
“By Topic” Page Top of page 728 x 90 $300 full view
City Page Top of page 728 x 90 $300 full view
Blog Footer End of every blog 728 x 90 $300 ¼ view
Directory Top of designated 728 x 90 $500 full year
Sponsorship directories
$1200 full view
Premium $750 ½ view
Right side of pages 240 x 120
Sidebar Banner $400 ¼ view
$250 ⅛ view
$550 full view
Standard $300 ½ view
Right side of pages 125 x 125
Sidebar Banner $150 ¼ view
$75 ⅛ view
SPONSORSHIP PERKS
Purchase any combination of advertisements and receive the following perks when you reach the
designated price point. If your perk is a banner, the run date will begin the same day as your first
paid sponsorship. *Only one perk per advertising purchase. No substitutions allowed.
$500-$999 - Free Sunday Spotlight ($200 value)
$1000-$2999 - Free 125x125 Banner ad @ 1/8 rotation, 4 month run ($300 value)
$3000-$4999 - Free Daily Blog ($500 value)
$5000+ - Free 3-month Daily Blog Footer banner ($900 value)
*PayPal and Square payments will include a 3% transaction fee.You can also read
