Australia's only independent news provider for the HVACR industry - Yaffa Media
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MEDIA KIT 2021 Australia’s only independent news provider for the HVACR industry.
From the editor Welcome to 2021 and another big year for the climate control industry. The entire industry is undergoing a huge transformation, from the global HFC phasedown to the rise of healthy buildings. 2020 saw a renewed focus on Indoor Air Quality in the wake of the global Coronavirus pandemic and 2021 is set to be an even bigger year for fast moving business trends. The economy has never been more challenging, which is why staying abreast of the latest developments in your industry has never been more important. Staying informed is essential but even more critical is access to an independent source of news. CCN is the only independent news service for the HVACR industry in Australia. We provide readers with an extensive multi-media platform. Our social media channels and web sites are updated daily while our monthly magazine provides further detailed analysis. Our videos, podcasts and industry events are an opportunity to hear from the experts on regulatory trends and new technologies. Our annual conference, CCN Live, features panel debates and plenty of lively discussion on all aspects of the industry, and of course there is our annual awards program where we recognise our high achievers. CCN is proud to be the voice of Australia’s HVACR industry. Sandra Rossi, Editor
MARKETING/
FINANCE/ SALES/COMMS
OTHER
ADMINISTRATION
3%
3% 1%
BUILDING SERVICES/
WHOLESALERS/ FACILITY MANAGERS
DISTRIBUTORS
10% 18%
Our audience, your customer
EDUCATION ENGINEERS
5% (MECHANICAL,
CONSULTING ETC.)
company
10% type 20% CCN attracts a diverse audience from all areas of the HVAC&R industry. But the majority
of our audience consist of those who are the key decision makers in their organisation.
MANUFACTURERS
70% of CCN’s readership is comprised of Business Owners or Senior personnel.
10%
FINANCE OR
GOVERNMENT
20% ADMINISTRATION Reader Survey: High level of engagement
TEACHER, 4% CCN’s most recent readership survey found a very high level of engagement. CCN
ACADEMIC OR OTHER
readers don’t simply flick through the magazine for a few minutes each issue.
CONTRACTORS/INSTALLERS/ RESEARCHER
1% INSTALLERS/ CCN readers take the time to actually absorb the content.
TECHNICIANS
5% TECHNICIAN/
MECHANIC
$50M
CEO/SENIOR
$10M - $50M
24% EXECUTIVE
15%
Our portfolio Magazine
5,038
CIRCULATION:
Events
READERSHIP: 20,000
NextGen,
Published monthly
CCN LIVE,
Publisher’s Statement Dec 2020 PLAY CCN
HVACR
Meet our 2020 winners
HVACR Leadership Awards Leadership PLAY CCN:weekly video news
DECEMBER-JANUARY 2021
Fall in RAC sales
Awards broadcast every Friday
Annual hot products
RRA triples rebate
Climate Control News Wholesalers Feature
www.climatecontrolnews.com.au
actrol.com.au
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Your partner National Network of branches
in refrigeration Expert staff & application engineers
this summer Leading global brands
Actrol is Australia’s largest wholesaler of parts to the
refrigeration, air conditioning and allied industries.
Website Read more on page 30-31 inside.
14,398
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Social
MONTHLY UNIQUE VISITORS: 8,178
FACEBOOK:
climatecontrolnews.com.au
700 followers
Google Analytics Average Dec 2020
Podcast YOU TUBE: Coverage from events
Newsletter and one-on-one interviews.
SUBSCRIBERS: 6,103 Coming soon in 2021 LINKEDIN: 14,500 followers
Sent every Wednesday (across CCN and Editor, Sandra
As of Dec 2020 Rossi combined)
Events and programs CCN L!VE brings together the industry’s most powerful bodies and players to examine the changing future of the HVAC&R industry. Attendees gain the insights and skills needed to deal with the challenges and opportunities facing the industry. The HVAC&R Leadership Awards recognise the pioneers, innovators and entrepreneurs that drive the HVAC&R industry into the future. CCN partners with WorldSkills Australia to promote the refrigeration and air conditioning trade recognizing our top 20 apprentices.
Reach your target audience
Climate Control News is a B2B publication for Australia’s HVACR industry with quality content and coverage across various platforms.
More than a magazine, CCN offers multiple touch points to reach and engage with your target audience
Print advertising Digital advertising PLAY CCN Event sponsorship
Each issue of CCN Delivering industry news The weekly video bulletin Annual conference
takes an in-depth and as it breaks, keeping our of the top HVAC&R bringing together
investigative look into audience informed and industry stories making thought leaders and
special topics and issues up-to-date. the news. influential figures to
impacting the industry. discuss the industry’s
challenging and
visit website changing landscape.
Editorial Calendar
HVAC&R
Leadership
Awards —
Search is on for Australia’s Get ready for HVACR Leadership NextGen Report: Top 20 Meet the 2020 Finalists: Meet our 2020 winners
Next Generation Technician Virtual ARBS Awards launched Technicians under 25 years HVACR Leadership Awards HVACR Leadership Awards
FEBRUARY 2020 APRIL 2020 JUNE–JULY 2020 AUGUST–SEPTEMBER 2020 OCTOBER-NOVEMBER 2020 DECEMBER-JANUARY 2021
Indoor Air Quality Chiller Feature Heat Exchangers Spotlight on chiller market Insulation & ducting Fall in RAC sales
The finalists
Smoke & Fire Dampers Camfil acquires Airepure Boilers & Heating Indoor Air Quality feature Thermal high performers Annual hot products
Natural Refrigerants Feature COVID-19 and HVAC Refrigerants Feature New air conditioning laws COVID-safe buildings RRA triples rebate
Climate Control News Underfloor Air Conditioning Climate Control News Residential Air Conditioning Climate Control News Building Automation Climate Control News Fujitsu General restructures Climate Control News Residential air conditioning Climate Control News Wholesalers Feature
Building
www.climatecontrolnews.com.au www.climatecontrolnews.com.au www.climatecontrolnews.com.au www.climatecontrolnews.com.au www.climatecontrolnews.com.au www.climatecontrolnews.com.au
-
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IQ MODULE
Simple, yet
Automation Indoor Air Quality powerful.
Compressors, actrol.com.au
Building Air Movement, Condensors &
DecDec
2019
Dec
2019
2019
Energy Cost Compressors,
Automation Fans & Ventilation Evaporators
Dec 2019
RAS/RAC-S50YHAB
RAS/RAC-S50YHAB
RAS/RAC-S50YHAB
RAS/RAC-S50YHAB
Reduction & Condensors &
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NEW APP
Dec 2019
RAS/RAC-S50YHAB
Monitoring Evaporators Heat Exchangers ECOLINE CO2 ECOLINE+ ECOLINE+ Chillers Innovative
Your partner
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Products for 2022
OPTIONAL VARIPACK
National Network of branches
in refrigeration
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Expert staff & application engineers
ALWAYS A GOOD FIT: ECOLINE COMPRESSORS.
Commercial Air Fire & Smoke Cold Storage & World Ozone Day/ this summer
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Leading global brands
FOR EFFICIENT CO 2 APPLICATIONS.
Actrol is Australia’s largest wholesaler of parts to the
Cloud Pro
refrigeration, air conditioning and allied industries.
Conditioning Dampers Cool Rooms Refrigerants Data Centre
Read more on page 30-31 inside.
VRF Multi-Site Management
CHE014_CCN_APR20_FP_MATES_COVER_FA.indd 1 3/3/20 4:29 pm Ad_Ref_ECOLINE-CO2_AUS.EN_220x235.indd 1 30.06.20 14:31
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cover.indd 10/11/20
17/11/20 11:31 am
1:05 pm
DEC/
FEB MAR APR MAY JUN JUL AUG SEP OCT NOV JAN
Indoor Air Quality How intelligent
is your building?
MARCH 2020
Chillers Virtual ARBS
2020 Edition
MAY 2020
World Victorian plumbers
move on RAC trade
JULY 2019
Indoor Air Quality Global warming
threat heats up
SEPTEMBER 2018
Residential Air Meet the winners of 2019
HVACR Leadership Awards
NOVEMBER 2019
CCN Live Report
+ HVAC&R
UTC drops Carrier Midea expansion
Refrigeration Day Conditioning
Future:Air roadshow TAFE revamp
Chiller Feature
Beijer Ref acquisition New licensing agenda Building automation CCN Live: 20-page report
Air tightness testing
ARBS Speaker Series Infectious buildings Mechanical contracting Next Generation technician
Climate Control News Climate Control News
Natural Residential Air Heating Systems
Climate Control News
Apprentice numbers rising
www.climatecontrolnews.com.au
Energy efficiency blueprint
www.climatecontrolnews.com.au
CCN Leadership Awards
www.climatecontrolnews.com.au
Heat Exchangers Feature Climate Control News Distributed Energy Climate Control News Compressors, Condensers
and Evaporators
www.climatecontrolnews.com.au Revolution (DER) www.climatecontrolnews.com.au
Leadership
Refrigerants Conditioning Hot Product Building
Natural Awards —
Automation
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Safety in HVACR Refrigerants Solar, Renewable Refrigerants winners issue
& Energy Storage Insulation
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Total Facilities Cooling Towers
& Ducting
Show Preview SUMMERS COMING....
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PRO Club Global
Online Marketing Platform For All Professionals In The Air Conditioning Business
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Wholesalers issue
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A I R C ON D I T I ON I N G
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Call us: 1800 002 427
CCN Front Cover Sept 2018 RR.indd 1 3/08/2018 2:48:36 PM MHIAA659_YAFFA Cover Ad_print.indd 1 21/10/19 4:13 pm
CCN Pro Club Cover 235x220.indd 1 29/5/19 4:12 pm
A-GAS Cover_FA.indd 1 18/7/19 2:37 pm cover.indd 1 17/08/18 4:31 PM cover.indd 1 24/10/19 11:32 am
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Rate card and material specifications
Magazine Rates Website Rates eNewsletter Rates
Size Casual 3× 6× 11× Section Size Monthly Size Weekly Monthly
Full page $4480 $4190 $3970 $3760 Rails (x2)* $2200 eDM $2700 (per broadcast)
½ page $3540 $3330 $3130 $2970 Billboard* $2000 Banner $1100
¹⁄³ page $2880 $2710 $2550 $2450 Extended Leaderboard $1950 Medium Banner $380 $900
¼ page $2340 $2240 $2140 $2110 Exclusive positioning
Leaderboard $1700 MREC $245 $750
Front cover $7000
MREC $900 RATES EXCLUDE 10% GST. PLEASE CONTACT THE SALES MANAGER FOR FURTHER DIGITAL OPTIONS
RATES EXCLUDE 10% GST. PREFERRED POSITION LOADING: OBC +30%, IFC +20%
SREC $525
Material Specifications Background Skin* $2500 Material Specifications
Video POA Size Width Height
Size Width Height
FP (trimmed) 220 297 Run of site Leaderboard $1300 eDM 600 900
½ page vertical 95 277 MREC $750 Banner 600 90
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¹⁄³ page vertical 60 277 *DOES NOT DISPLAY ON MOBILE SITE MREC 300 250
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¹⁄³ page horizontal 195 85 ALL SPECS ARE IN PIXELS
¼ page horizontal 195 60 Material Specifications
¼ page square 94 135
Size Width Height
Deadlines
¼ vertical 44 277 Website and eNewsletter online material deadline is five days prior to
Background Skin* 1920 1200
publishing. eDM broadcast material deadline is 10 days prior to publishing.
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Michael Northcott, National Sales Manager
Billboard* 960 250
Issue Booking Material Publication
Extended Leaderboard 960 90 M: 0420 403 044 michaelnorthcott@yaffa.com.au
Jan/Feb 14 Dec 2020 21 Dec 2020 6 Feb 2021
Mar 27 Jan 2021 3 Feb 2021 11 Mar 2021 Leaderboard 728 90 Lindy Hughson, Publisher
Apr 23 Feb 2021 2 Mar 2021 8 Apr 2021 MREC 300 250 P: 02 9213 8239 lindyhughson@yaffa.com.au
May 25 Mar 2021 1 Apr 2021 9 May 2021 SREC 300 100 Sandra Rossi, Editor
Jun 23 Apr 2021 30 Apr 2021 6 Jun 2021 Video 16:9 aspect ratio
Jul 25 May 2021 1 Jun 2021 5 Jul 2021 P: 02 9213 8277 sandrarossi@yaffa.com.au
ALL SPECS ARE IN PIXELS
Aug 23 Jun 2021 30 Jun 2021 5 Aug 2021
Sep 23 Jul 2021 30 Jul 2021 5 Sep 2021
Oct 23 Aug 2021 30 Aug 2021 7 Oct 2021 EXT. LEADERBOARD
BANNER
Nov 23 Sep 2021 30 Sep 2021 7 Nov 2021 MEDIUM BANNER
LEADERBOARD
RAILS
RAILS
Dec 22 Oct 2021 29 Oct 2021 5 Dec 2021
BILLBOARD* MREC
Content Marketing
½ PAGE VERTICAL
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MREC
Custom content/advertorial options are available for all print and digital
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HORIZONTAL
SREC
platforms. Card rates apply with a 30% production fee loading if Yaffa
HORIZONTAL ¹⁄³ PAGE SQUARE
HORIZONTAL creates the content.
UPDATED: 15 DEC 2020
Contact Michael Northcott, National Advertising Manager M: 0420 403 044 michaelnorthcott@yaffa.com.au Sandra Rossi, Editor P: 02 9213 8277 sandrarossi@yaffa.com.au Lindy Hughson, Publisher P: 02 9213 8239 lindyhughson@yaffa.com.au
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