2021 MEDIA GUIDE - OutdoorsNW Magazine
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MEDIA
2021 GUIDE
1 1 / 1 8 / 2 0
Trusted Source for
All Outdoor Recreation,
Adventure, Travel and Events
in the Pacific Northwest
Since 1988
Washington • Oregon • Idaho • Montana • British Columbia • Alaska
OutdoorsNW Magazine • WinterSTILETTO
SNOW PEAK.
GuidePHOTO
• Northwest Cyclist • Digital Marketing • Sampling
BY CRAIG ROMANO
MEDIA
2021 GUIDE
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Who We Are
A Message from Carolyn:
In 1988 when I founded the fledgling Puget Sound Cyclist magazine in
Seattle, I didn’t know that our company would still be thriving 33 years later.
Decades of twists and turns, name changes and a tremendous growth in
outdoor recreation have transcended that original Northwest bicycling
magazine into the country’s longest running, locally owned, regional
outdoors brand: OutdoorsNW. A big shout-out to all our partners over
the years!
Carolyn Price Greg Price
Publisher Publisher
Adapting to the changing media times, we now publish four print Carolyn@OutdoorsNW.com Greg@OutdoorsNW.com
editions a year (Spring, Summer, Fall, Winter) and morphed into a true integrated marketing
platform:
· Print, 4x annually
· Website
· Enewsletter 2x a month
· Dedicated Eblasts
Megumi Price Chuck Schultz
Let Us Help You Build Your Brand! Our three decades of expertise in the outdoor sector Administration, Distribution Art Director
offers targeted access to our unique readership of active outdoor enthusiasts in the Pacific Megumi@OutdoorsNW.com Production@OutdoorsNW.com
Northwest.
What Are You Waiting For? Give us a call today!
Our Mission
To provide our community with authentic, local outdoor
news and information they can use to Get Out and Play!
Carolyn@OutdoorsNW.com | www.OutdoorsNW.com | (206) 418-0747 PAGE 2
MEDIA
2021 GUIDE
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Integrated Marketing
Print Advertising
4 times a year in 2021! Advertorials Work!
• Spring/Summer/Fall/Winter
Advertising + Editorial = Advertorial
(Your ad will also be featured and hyperlinked in our Digital Edition)
Effective Advertorial
+
Web Advertising (www.OutdoorsNW.com)
• 30-day posting to increase your visibility
• Static or rotating format
70%
Good Content
30%
Promote Product
• Leaderboard and Medium Rectangle sizes
SponSored conten
t
· Engage the Reader with Your Story
Enewsletter
and Pictures
• Larger Size; Better Exposure! Great complement to your Print and Web
advertising!
· Offer Free Information or Resources
• Emailed 2–3 times a month to over 12,000 opt-in subscribers
· Show Readers Your Expertise
Dedicated E-Blasts
• Your own message emailed directly to over 12,000 opt-in subscribers · Useful Ideas to Feature: Top 5 Family Adventur
es on the Oregon Coast
photo by natalie
inouye
V oted the #2 town for
the nation by uSa
adventure in
deals that are hard
– How-to’s
today’s 10 best in to beat. Sand dunes
2018, Florence oregon Frontier and Sandlan where views of the
is a destination for d adventures offer cave meet educational
families throughout rides with professional displays of sea lions
the year. it is home drivers in quick along the coast.
more than 40 miles to sand rails or in large
of sand in the oregon dune crawlers that Hike to the most Photo
Lighthouse in Oregon graphed
dunes national recrea move at a slower pace.
tion area, events Take your pick for
– Tips
and shopping in old an amazing view either
town and classic way! Be sure to take a stop
coastal attractions at the gorgeous
that fit any itinerary
. Shop and Dine Heceta Head Lightho
use. Take the kids
Need some inspirat
ion? Here are five in Old Town the beautiful Heceta
Beach to park. Then
to
excellent activities
to uncover in Florenc after exploring the take in the history with
e: dunes head into a hike up to see a
– Events
Explore the Dunes Florence’s old town.
dine at one of the
one-of-a-kind bed and
breakfast that was
on a Sandboard dozens of family-friendly
restaurants along
once the lightkeeper’s
house. Continue
bay Street and swing the hike to visit the
ever heard of sandbo into one of the small lighthouse alongsid
arding? this sport shops to find kites, a phenomenal viewpoi e
has found its home taffy and more coastal nt down the
in Florence, which treats. Kid-friendly oregon coast.
– Benefits
is also the headquarters spots like Mo’s are
of the world’s great for storm watchin
first sandboarding g near the
park. International Siuslaw river.
champions work at Find more about where
Sand Master Park to stay
are more than qualified and and what to do in
to get you started Visit the Largest Sea Florence at:
for the weekend! Visitors
in America Cave EugeneCascadesCoas
can rent boards
– Deals
and wax (which helps t.org/Florence
the boards glide Travel north of town
over the dunes) availabl
e for multi-day
to see several key
landmarks along Oregon
541.484.5307
rentals at low cost. ’s acclaimed
“You make doing advertising
highway 101. the
Sea lion caves
Race Over the Dunes becomes home to
in a Buggy throughout the year.
hundreds of sea lions
For those looking to pull off near the
get a faster view of
the expanse, the dune visitor center and take
enjoyable! Bravo – OutdoorsNW is
buggy drivers offer a trip 200 feet down
to land at the mouth
of the sea cave,
www.OutdoorsNW.co
m
a great resource!”
OutdoorsNW
Autumn 2018
9
~ Dan Metcalf
OutdoorsNW offers writing and design services.
President, Trondak, Inc.
Contact Carolyn Price, Carolyn@OutdoorsNW.com to learn more!
Carolyn@OutdoorsNW.com | www.OutdoorsNW.com | (206) 418-0747 PAGE 3
MEDIA
2021 GUIDE
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Demographics
(Source: OutdoorsNW Reader Survey)
Reader Profile
$
25–34
55–64
Average 21%
14%
Household
45–54 35–44
Income: $92,000 23%
42%
Average Age: 38
50 50
100 Outdoor Participation
80 d Female 50%
Male 50%
60
63%
Running/Walking
40
Backpacking
Watersports
Snowsports
68%
Camping
Cycling
20
Hiking
Travel
Outdoor Recreation
Participation of all Residents
82% 74% 71% 64% 58% 48% 40% 40%
0 2017 NW Outdoor Industry Association
Carolyn@OutdoorsNW.com | www.OutdoorsNW.com | (206) 418-0747 PAGE 4
MEDIA
2021 GUIDE
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Print Editions/Deadines
Spring Summer Fall Winter
Annual Event Guide! Features: Features: Features:
· Over 1,000 Events Listed! · Pacific Crest Trails Days · The Rebirth of our Forests Annual NW Snow Resort Guide!
· Spring Hikes · Trail Running · Popular NW Hikes · Warren Miller, Snow and Swap Expos
· Bike Event Previews · Crater Lake Rim Ride · Secret Paddling Spots · Winter Festivals
· New Gear · Exploring B.C.’s Vancouver Island · Fall Running · Where to Snowshoe
· Camping/Hiking Gear · Autumn Bike Rides · Training Tips
· Fall Gear · Cross-Country Skiing
· Winter Hikes
· New Gear
Space Reservation: 3/19/21 Space Reservation: 5/28/21 Space Reservation: 8/27/21 Space Reservation: 10/29/21
Art Deadline: 3/23/21 Art Deadline: 6/1/21 Art Deadline: 8/31/21 Art Deadline: 11/2/21
Release: 4/6/21 Release: 6/15/21 Release: 9/14/21 Release: 11/16/21
Features
Events • Hiking/Backpacking • Camping • Cycling • Travel • Running
Snowsports • Gear • Watersports • Family Adventure • Environmental Issues
Circulation Distribution
Market Saturation • Over 100,000 readers per edition • 500 Outlets
Published 4x / year • OutdoorsNW (40,000 copies per edition) • 95% Pick-up rate
PAGE 5
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2021 GUIDE
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Print: Rates / Deadlines
2020 Specifications
Size Cost per issue Size Width Height
Full Page $2,975 Full Page see Magazine Spec’s below
2/3 Page 2,320 2/3 V 5-0" 9-5/8"
1/2 Page 1,820 1/2 H 7-1/2" 4-3/4"
1/2 V 3-5/8" 9-5/8"
1/4 Page 1,190
1/4 H 7-1/2" 2-3/8"
1/8 Page 610
1/4 Sq. 3-5/8" 4-3/4"
Marketplace 345
1/8 H 3-5/8" 2-1/4"
*Premiere Event Listing: $175 per edition
1/8 V 1-3/4" 4-3/4"
Back Cover $3,535 Marketplace 1-3/4" 2-1/4"
Inside Covers: $3,375 Magazine Specifications
Live Area 7-1/2" 9-5/8"
Bellingham Bay Marathon *Premier Event Calendar Listing: Trim Size 8-1/4" 10-5/8"
September 29, 2021 $175 / per edition Bleed Size 8-3/4" 11-1/8"
Come run what is often
called the most beautiful Send us:
marathon in the Pacific · Event Name/Date
Northwest. Full, Half, 10K, 1/4
5K and relay. · Logo page
www.bellinghambaymarathon.org · 20 Words Text square
SAMPLE EVENT LISTING ABOVE IS ACTUAL SIZE · URL Full page
1/2 page
Edition Sales Art Release horizontal
Deadline Deadline Date
Spring Mar. 19 Mar. 23 Apr. 6
Summer May 28 June 1 June 15 MP
Fall Aug. 27 Aug. 31 Sept. 14
1/8 1/2 2/3
Winter Oct. 29 Nov. 2 Nov. 16
pg. page page
vert. vertical vertical
Art/Production Specifications PDF Download:
1/8 page
http://www.outdoorsnw.com/wp-content/uploads/2018/06/ONW_ProdSpecs_2020.pdf
horiz.
Send artwork to Production@OutdoorsNW.com
Carolyn@OutdoorsNW.com | www.OutdoorsNW.com | (206) 418-0747 PAGE 6MEDIA
2021 GUIDE
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Digital: Web
AD TYPE Price Sizes/Specifications
w h
Leaderboard $450 728 x 90 pixels
w h
Medium $450 300 x 250 pixels
Rectangle
Page views: 125,000 Annually
Pages per session: 1.42
Acceptable file formats:
File size under 1MB
JPG, GIF, Animated GIF
Flash/Animate (SWF) formats
Design Fee, if applicable: $75 per hour
Facebook: 6,600 Followers
Twitter: 7,800 Followers
Carolyn@OutdoorsNW.com | www.OutdoorsNW.com | (206) 418-0747 PAGE 7MEDIA
2021 GUIDE
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Digital: Enewsletter/Dedicated Eblasts
Your Dedicated Eblast OutdoorsNW Bi-Weekly Enewsletter
12,000+ Opt-in Subscribers* 12,000+ Opt-in Subscribers*
*Source: Constant Contact 2020 *Source: Constant Contact 2020
Your own dedicated Opens Clicks
Enewsletter
message to over 12,000 14.0% 11.0%
emails! · Ads are integrated into the Enews
editorial for a clean look and
· 600 pixels wide by any
larger advertising message. 2021 Enews
· Package your Enews with
length + your URL
your Web and Print ads for a
Posting Dates:
consistent look. Jan. 14, 28
· Posting dates are flexible
according to your needs. February 11, 25
March 11, 25
$785 April 8, 22
$450 May 6, 20
600 x 400 pixel
ad spot June 3, 17
JPG, GIF, or Animated GIF format July 1, 15, 29
August 12, 26
September 9, 23
October 7, 21
$125 November 4, 18
Event Announcement
Listing includes event December 2, 16, 30
name, date, city, URL
Art due one week prior
and brief blurb.
to post
Advertising@OutdoorsNW.com | www.OutdoorsNW.com | (206) 418-0747 PAGE 8You can also read
