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Media Kit
2021
We are a news, branding,
services, technology
agency for Catholics
Tech News Services Studios Education
desalesmedia.org
MEDIA KIT 2021
DeSales Media is a direct provider of Catholic news,
events and original content through print, TV, digital
and experiential, to engage Catholics and drive
them to put their faith in action.
Our properties include NET TV and Currents News, New York’s
Catholic Station and News Program; The Tablet, the only weekly
Catholic newspaper in New York City; Nuestra Voz, the monthly
Catholic Spanish-language newspaper; and Catholic Telemedia
Network, which provides instructional media resources.
PRINT TELEVISION WEB EMAIL
thetablet.org
netny.net Daily news headlines
nuestra-voz.org email newsletter
The only weekly The Spanish- NYC’s Emmy New York’s daily ctnbq.org reaching 9,000+
Catholic newspaper language Catholic award-winning Catholic news and 50+ parish subscribers with a
in NYC, serving monthly newspaper Catholic TV station, program on cable websites, reaching 27.9% open rate
Brooklyn and serving Brooklyn delivering news and and livestreaming. 565,000 visitors and 6.5% CTR.
Queens since 1908. and Queens. entertainment 24/7. monthly.
MEDIA KIT 2021
BEST WEEKLY
DIOCESAN
DeSales News
NEWSPAPER,
SECOND PLACE
2020 Catholic
The Tablet
Press Awards
Official newspaper for Catholics
in Brooklyn and Queens
Source: Alliance for Audited Media, 2020-2021
Statistical Information
51,000 MAILED COPIES
30,000 in Queens
of the Diocese of Brooklyn
15,000 in Brooklyn
TOTAL COPIES 6,000 NYC and Metro
Area Counties 10,340
1.3 MILLION+ Baptisms
CATHOLICS 9,636
First Communions
Almost 230,000 attend
BROOKLYN
church at over 1,000 weekly 8,528
Sunday Masses celebrated Confirmations
in 33 different languages
in Brooklyn and Queens. 3,053
Marriages
QUEENS
96
184 SCHOOLS
PARISHES Nearly 33,926 students
in Brooklyn and Queens,
94 in Brooklyn
from early childhood
90 in Queens
through high school.
The Tablet reaches the NYDMA.
MEDIA KIT 2021
2021 Tablet Special Sections Calendar
JANUARY FEBRUARY MARCH
M T W T F S S M T W T F S S M T W T F S S
CATHOLIC SCHOOLS WEEK 6 ROCKAWAY ST. PATRICK’S 6
1 NEW YEARS 2/9 3 DAY PARADE
1 2 3 4 5 SPECIAL (PULLOUT) 7 1 2 3 4 5 7
DOUBLE ISSUE/ RESERVATION: FEB 25
RESERVATION: JAN 28
MATERIALS: FEB 26
HIGH SCHOOL OPEN HOUSE MATERIALS: JAN 29
RESERVATION: DEC 17
4 5 6 7 8 MATERIALS: DEC 18 10 ST. PATRICK’S DAY 13
8 9 10 11 12 RESERVATION: MAR 4 14
HEALTH 13 MATERIALS: MAR 5
PILGRIMAGES, TRAVEL, 16 8 9 10 11 12 RESERVATION: FEB 4 14
MATERIALS: FEB 5
11 12 13 14 15 TOURS ISSUE 17 REGULAR ISSUE 20
RESERVATION: JAN 7 15 16 17 18 19 RESERVATION: MAR 11 21
MATERIALS: JAN 8 MATERIALS: MAR 12
REGULAR ISSUE 2 HOME IMPROVEMENT 20
18 19 20 21 22 RESERVATION: JAN 14 24 15 16 17 18 19 RESERVATION: FEB 11 21
MATERIALS: FEB 12
CAMP ISSUE 27
MATERIALS: JAN 15
22 23 24 25 26 / PALM SUNDAY 28
RESERVATION: MAR 18
SPRING COLLEGE 30 MATERIALS: MAR 19
OPEN HOUSE ISSUE SPRING 2021 27
25 26 27 28 29 31 FAMILY ROAD TRIP
RESERVATION: JAN 21 22 23 24 25 26 28
MATERIALS: JAN 22 RESERVATION: FEB 18 29 30 31
MATERIALS: FEB 19
APRIL MAY JUNE
M T W T F S S M T W T F S S M T W T F S S
REGULAR ISSUE 1 REGULAR ISSUE 5
EASTER 3 RESERVATION: APR 22 2 1 2 3 4 RESERVATION: MAY 26 6
1 2 RESERVATION: MAR 24 4 MATERIALS: APR 23 MATERIALS: MAY 27
MATERIALS: MAR 25
NATIONAL NURSES WEEK/ 8
SUMMER 2021 FAMILY 12
VOCATION “WORLD DAY
PILGRIMAGES, TRAVEL, 10 3 4 5 6 7 9 ROAD TRIP / HIGH SCHOOL
OF PRAYER” 7 8 9 10 11 13
TOURS RESERVATION: APR 29 COMMENCEMENT (PULLOUT)
5 6 7 8 9 11 RESERVATION: JUN 3
RRESERVATION: APR 1 MATERIALS: APR 30
MATERIALS: APR 2 MATERIALS: JUN 4
DEACON ISSUE 15
THE TABLET DOB 17 10 11 12 13 14 RESERVATION: MAY 6 16 FATHERS’ DAY / BROTHER’S 19
COLLEGE FAIR (PULLOUT) MATERIALS: MAY 7 AND SISTER’S JUBILEE
12 13 14 15 16 18 14 15 16 17 18 20
RESERVATION: APR 8 RESERVATION: JUNE 10
MATERIALS: APR 9 MATERIALS: JUNE 11
PRIEST JUBILEE 22
RESERVATION: MAY 13
REGULAR ISSUE 24 17 18 19 20 21 MATERIALS: MAY 14 23 PRIEST’S ORDINATION/ 26
19 20 21 22 23 RESERVATION: APR 15 25
MATERIALS: APR 16 VOCATION
21 22 23 24 25 27
RESERVATION: JUN 17
MATERIALS: JUN 18
26 27 28 29 30 24 HEALTH ISSUE 29
25 26 27 28 RESERVATION: MAY 20 30 28 29 30
31 MATERIALS: MAY 21
Continue
MEDIA KIT 2021
2021 Tablet Special Sections Calendar
Continuation
JULY AUGUST SEPTEMBER
M T W T F S S M T W T F S S M T W T F S S
CONTINUING EDUCATION/ 4
REGULAR ISSUE 7 1
1 2 SUMMER FUN 3 / 10 4 1 2 3 COLLEGE PLANNING GUIDE 5
2 3 4 5 6 RESERVATION: JUL 29 RESERVATION: AUG 26
DOUBLE ISSUE MATERIALS: JUL 30
RESERVATION: JUN 24 8 MATERIALS: AUG 27
MATERIALS: JUN 25
5 6 7 8 9 11 CATHOLIC HIGH SCHOOL 11
SUMMER BOOMERS 14 OPEN HOUSE /
& BEYOND (PULLOUT) 6 7 8 9 10 9/11 20TH ANNI. 12
PILGRIMAGES/ 17 9 10 11 12 13 15 RESERVATION: SEP 2
RESERVATION: AUG 5
TRAVEL & TOURS MATERIALS: AUG 6 MATERIALS: SEP 3
12 13 14 15 16 18
RESERVATION: JUL 8
MATERIALS: JUL 9 FALL 2021 - FAMILY 18
ROAD TRIP / THE GREAT
BACK TO SCHOOL 21 13 14 15 16 17 IRISH FAIR (PULLOUT) 19
COLLEGE OPEN HOUSE 24 (PULLOUT) RESERVATION: SEP 9
RESERVATION: JUL 15 16 17 18 19 20 22
RESERVATION: AUG 12 MATERIALS: SEP 10
19 20 21 22 23 MATERIALS: JUL 16 25 MATERIALS: AUG 13
20 21 22 23 HIGH SCHOOL 25
& COLLEGE OPEN HOUSE /
REGULAR ISSUE 31 23 24 REGULAR ISSUE 28 24 PILGRIMAGES, TRAVEL ISSUE 26
26 27 28 29 30 RESERVATION: JUL 22 25 26 27 RESERVATION: AUG 19 29 RESERVATION: SEP 16
MATERIALS: JUL 23 MATERIALS: AUG 20 27 28 29 30 MATERIALS: SEP 17
30 31
OCTOBER NOVEMBER DECEMBER
M T W T F S S M T W T F S S M T W T F S S
HIGH SCHOOL OPEN 2 REGULAR ISSUE 6 REGULAR ISSUE 4
1 HOUSE / WOMEN’S HEALTH 3 1 2 3 4 5 RESERVATION: OCT 28 7 1 2 3 RESERVATION: NOV 25 5
RESERVATION: SEP 23 MATERIALS: OCT 29 MATERIALS: NOV 26
MATERIALS: SEP 24
COLLEGE FAIR 13 WINTER 21-22 FAMILY 11
COLLEGE OPEN HOUSE 9 8 9 10 11 12 EDITION (PULLOUT) 14 ROAD TRIP / WINTER BOOMERS
4 5 6 7 8 RESERVATION: SEP 30 10 RESERVATION: NOV 4 6 7 8 9 10 & BEYOND (PULLOUT) 12
MATERIALS: OCT 1 MATERIALS: NOV 5 RESERVATION: DEC 2
MATERIALS: DEC 3
ANNUAL HIGH SCHOOL 16 GIFT GUIDE 20
(PULLOUT)/ (PULLOUT) CHRISTMAS GREETINGS/ 18
11 12 13 14 15 17 15 16 17 18 19 21 13 14 15 16 17 RESERVATION: DEC 9 19
ELECTION DAY RESERVATION: NOV 11
MATERIALS: DEC 10
RESERVATION: OCT 6 MATERIALS: NOV 12
MATERIALS: OCT 7
CHRISTMAS / VOCATIONS 25
HEALTH 23 20 21 22 23 24 RESERVATION: DEC 17 26
REGULAR ISSUE 27 MATERIALS: DEC 18
18 19 20 21 22 RESERVATION: OCT 14 24 22 23 24 25 26 RESERVATION: NOV 18 28
MATERIALS: OCT 15 MATERIALS: NOV 19
NEW YEAR’S DOUBLE ISSUE JAN
BEREAVEMENT ISSUE 30 HIGH SCHOOL OPEN HOUSE 1/8
27 28 29 30 31
25 26 27 28 29 VOCATION AWARENESS WEEK 31 RESERVATION: DEC 16
RESERVATION: OCT 21 29 30 MATERIALS: DEC 17
MATERIALS: OCT 22
MEDIA KIT 2021
SPANISH
DeSales News
PUBLICATION
OF THE YEAR
2019 Catholic
Nuestra
Press Awards
Voz
Spanish-language, Catholic
monthly newspaper and website
serving Brooklyn and Queens
Featuring some of the best
51,000
columnists, reporters and
TOTAL COPIES BROOKLYN
writers in the Hispanic media.
90% original
39% of readerships
content, featuring
is 18-34 y/o 30,000 in Queens
exclusive interviews with
renown national and 15,000 in Brooklyn
Awarded 95 CPA Awards in 6,000 NYC and Metro
international Catholic
2016 - 2020 and first place for Area Counties QUEENS
and Media personalities.
Best Publication in 2019.
Source: Alliance for Audited Media, 2020-2021
2021 Nuestra Voz Monthly Calendar
FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN 2022
JANUARY RESERVATION / MATERIALS: 2020
February 6 March 6 April 3 May 1 June 5 July 3 August 7 September 4 October 2 November 6 December 4 January 1
CATHOLIC PALM SUNDAY/ EASTER/ MOTHER’S DAY/ FATHER’S DAY/ COLLEGE OPEN BACK TO HISPANIC HISPANIC THANKS- CHRISTMAS HIGH SCHOOL
SCHOOLS HOLY WEEK/ PILGRIMAG- NATIONAL NURSES BROTHERS’ & HOUSES/ SCHOOL HERITAGE MONTH/ HERITAGE MONTH GIVING DAY/ EDITION/ OPEN HOUSE/
WEEK / RECONC. ES/ TRAVEL, WEEK/ PRIESTS’ SISTERS’ JUBILEE/ PILGRIMAGE/ CATHOLIC HIGH / ANNUAL HIGH COLLEGE FAIR/ RECONC. PILGRIMAGES/
COLLEGE OPEN MONDAY/ TOURS/ DOB JUBILEE VOCATION/ TRAVELS & SCHOOL OPEN SCHOOL/COLLEGE GIFT GUIDE MONDAY TRAVEL & TOURS
HOUSE / ASH ST. PATRICK’S COLLEGE FAIR RESERVATION: PRIESTS’ TOURS RESERVATION: HOUSE ISSUE
WEDNESDAY / DAY APR 12 ORDINATION RESERVATION: RESERVATION: RESERVATION: DEC 13
RESERVATION: JUL 19 RESERVATION: AUG 16 OCT 18 NOV 22 MATERIALS: DEC 20
LENT RESERVATION: MATERIALS: MATERIALS: RESERVATION: SEP 13
MAR 20 RESERVATION: JUN 14 MATERIALS: AUG 23, 24 MATERIALS: SEP 20, 21 MATERIALS: MATERIALS:
RESERVATION: APR 19, 20 JUL 26, 27
RESERVATION: MATERIALS: MAY 17 MATERIALS: OCT 25, 26 NOV 25
FEB 15
JAN 18 MAR 22, 23 MATERIALS: JUN 21, 22
MATERIALS:
MATERIALS: MAY 24, 25
FEB 22, 23
JAN 25, 26
MEDIA KIT 2021
The Tablet and Nuestra Voz Display Advertising Sizes
For rates and more information: JoAnn DiNapoli
Advertising Standard Sizes jdinapoli@desalesmedia.org 718.517.3131
FULL PAGE HALF PAGE H HALF PAGE V QUARTER PAGE THIRD PAGE H
PRINT AD DESIGN
9.75” w x 10.563” h 9.75” w x 5.2505” h 4.813” w x 10.563” h 4.813” w x 5.25” h 9.75” w x 3.475” h REQUIREMENTS
ACCEPTABLE FILE FORMATS
(PDF • JPG • PSD • TIFF)
THIRD PAGE V STRIP BUSINESS CARD TWO THIRDS PAGE JUNIOR PAGE PDF Files must have all fonts
3.1670” w x 10.563” h 9.75” w x 1.65” h 3.167” w x 1.3083” h 6.458” w x 10.563” h 6.458” w x 8.85” h
embedded.
Color ads and images must
be set to CMYK.
Black must be 100% black
(no CMYK in black channel).
THREE EIGHTS PAGE SIXTH PAGE EIGHTH PAGE V EIGHTH PAGE H TWELVETH PAGE
4.813” w x 7.9065” h 3.167” w x 5.25” h 3.167” w x 3.922” h 4.813” w x 2.594” h 3.167” w x 2.59” h
Black and white Ads must be
on Gray Scale format.
1 Column 1.5210” w
2 Columns 3.167” w Files and image resolution
3 Columns 4.813” w should be from 180 dpi to
4 Columns 6.458” w
6 Columns 9.75” w
300 dpi max.
SIXTEENTH PAGE
4.813” w x 1.265” h
MEDIA KIT 2021
The Tablet and Nuestra Voz Advertising Options
For rates and more information: JoAnn DiNapoli
jdinapoli@desalesmedia.org 718.517.3131
Free standing inserts
INSERTS Full Run or Brooklyn Only/
Queens Only
Insert your pre-printed
material at a fraction of
what it would cost to mail Insert Minimum
them directly to the subscriber
households.
10,000 10,000
THE TABLET NUESTRA VOZ
Classified | Real Estate | Service Center
CLASSIFIED ADVERTISING
$28.28 4 line minimum Discounts: 2- 50 weeks
Photo ad / border ad / File fortmat (if aplicable):
color ad: $3.00 extra PDF, JPG, TIFF. 180 dpi min.
Ads must be pre-paid Deadline Tuesday at 3 PM
MEDIA KIT 2021The Tablet, Nuestra Voz and Net TV Web Display Advertising
For rates and more information: JoAnn DiNapoli
jdinapoli@desalesmedia.org 718.517.3131
Digital Advertising Available
Source: Google Analytics, Spring 2021
FILE FORMAT
REQUIREMENT: JPG
Digital 1.5 M+ 277K+
Presence Total Users Monthly Page views
Total page views: Total page views: Total page views:
1,733,338 549,608 1,047,405
CATHOLIC WEBSITES
HEADLINES New Users: New Users: New Users:
799,853 383,190 390,341
560x69 px
Total Sessions: Total Sessions: Total Sessions:
300x250 px 1,422,893 432,069 682,303
Sponsored content
560x69 px
Followers: 12K+ Followers: 159K+ Followers: 7.8K+
Approx. reach: Approx. reach: Approx. reach: 461.7K+
1.2 million+ 6 million
Subscribers: 10.5K+
Followers: 2.6K Followers: 500+ Approx. reach: 8.7M
CTR: 3.4%
Followers: 1.9K+
DEMOGRAPHICS DEMOGRAPHICS DEMOGRAPHICS
26.9% of web audience is < 45 y/o 46.5% of web audience is < 45 y/o 36.9% of web audience is < 45 y/o
45% female - 55% male 66% female - 34% male 58% female - 42% male
MEDIA KIT 2021TELEVISION
DeSales Studios
STATION OF
THE YEAR
2019 Catholic
NET-TV
Press AwardsNew York’s Catholic Station
Coverage with over 2 million households in
Based in Brooklyn, NET-TV is the leading
Manhattan, Brooklyn, Queens, Staten Island,
faith-based channel, delivering news and
all of Long Island, New Jersey, Westchester, entertainment with a Catholic perspective.
Greenwich, Cos Cob and Stamford, CT.
Launched as The Prayer Channel in 1988, the network was
renamed New Evangelization Television (NET) in 2008.
STAMFORD
GREENWICH
COS COB Available in NYC on:
WESTCHESTER
LONG ISLAND
MANHATTAN
QUEENS
Fios by Verizon 548, Optimum 30, Spectrum 97
NEW JERSEY BROOKLYN and livestreamed 24-7 on www.netny.tv
STATEN ISLAND
1.3 Million viewers 647,000 households
each month. each month.
Source: Fios by Verizon, Optimum, and Spectrum, 2021
MEDIA KIT 2021Multi-lingual Celebration of MASSES On Linear TV
The COVID pandemic 68% 59% 57%
has impacted Americans’ religious behaviors. said they have prayed attended religious report having watched
Churches are able to reach more people via for an end to the spread services in person religious services online or
of coronavirus. less often. on TV instead of in person.
online tools and religious programming.
Source: Pew Research Center. And www.census.gov/prod/cen2010/briefs/c2010br-14.pdf
Demographics NET TV adult household Holy Week 2020 Household
age 25-54 years old Viewers
As the number of
NET TV adult household Daily Mass Audience Growth:
households staying home
age 55+ years old
grew throughout the month Language
Viewership Viewership HOLY WEEK DALY BROADCAST REACH
3/23 - 3/27 4/6 - 4/10
of March into April,
Italian Holy Thursday 43,000
English 41,350 60,720
an increase in audiences Lord’s Supper
54% 45% Creole 29,620 51,510
86,000
tuning to NET TV for
Creole Spanish 41,330 69,200 Good Friday 110,000
religious programming.
Polish 30,440 46,830
Service 220,000
55% 43%
Italian 31,870 42,370 Holy Saturday 47,000
Polish Easter Vigil 94,000
Chinese 27,820 33,040
51% 44% Korean 9,650 24,710 Easter 114,000
50%
Sunday 228,000
English
51% 45% TELEVISED SUNDAY MASSES
On average of all
Spanish
households that tune-in 40,000 20,000
English Polish
to WATCH THE LIVE 54% 43% 80,000 40,000
MASSES are Adult Korean 26,000 11,000
Spanish 52,000
Korean 22,000
households between
56% 40%
the age of 25-54. Italian
10,000
Chinese
7,000
Mandarin 20,000 14,000
53% 38% Creole
13,000
Vatican
10,000
26,000 20,000
MEDIA KIT 2021Emmy-Award-winning broadcast television Original Content
NET TV produces around-the-clock original content
for the diocese, promotes the Bishop’s initiatives and
projects, and syndicate its content throughout the US
and Canada.
Creators & producers of award-
winning Catholic content
DeSales Studios content is produced for both NET TV and
syndication, and includes award-winning Catholic television
shows, documentary films, and television specials.
MEDIA KIT 2021DeSales News
Currents
News
MEDIA KIT 2021Reports on the day’s top stories
from the Catholic perspective
Currents News, anchored by Christine
WEEKNIGHTS AT 7 PM -
Persichette, is NET-TV’s nightly news Rebroadcasts at 10 PM & 7:30 AM
Fios by Verizon 48, Optimum 30, Spectrum 97
program seen on TV in the New York market and livestream on www.netny.tv
on live-steaming online.
Currents News content is Their programming has won Currents News produced several
now featured on Crux’s over 50 Catholic Press special projects and documentaries
website, which distributes Association awards, 9 Telly on human trafficking, and an
Currents News to the Crux’s Awards, and was EMMY® investigative feature for a call for a
large global audience. AWARD Nominated in 2020. forum on racism in the Catholic Church.
Catholic Headlines Digital Presence
Every weekday we bring you local, national, and
international news and opinion that’s important to you. Followers: 22.6K+
Approximated reach: 733K+
9K Open Rate Total page
27.9% views: Subscribers: 7K
Subscribers
to Catholic 464,667K Approximated reach: 10.7M+
Headlines CTR 6.5% CTR: 5.3%
Source: Google Analytics, Winter 2021
MEDIA KIT 2021You can also read
