MEDIA KIT 2018 DIRT RAG IS THE INDEPENDENT MOUNTAIN BIKE MAGAZINE. SINCE 1989 IT HAS BEEN THE LEADER IN READER LOYALTY AND DEDICATION - Rotating ...
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DIRT RAG IS THE INDEPENDENT MOUNTAIN BIKE MAGAZINE.
SINCE 1989 IT HAS BEEN THE LEADER IN READER LOYALTY AND DEDICATION.
MEDIA KIT 2018
OUR AUDIENCE
We reach 547,000+
active mountain
bike participants
every month.
ADVENTUROUS MOTIVATED SOCIAL
EXPLORERS TECH SAVVY PASSIONATE GEARED UP
Please contact us with any questions: advertise@rotatingmassmedia.com
PRINT
For 29 years Dirt Rag has created a publication that
continues to have the most loyal, long-standing
subscribers in the the bike industry.
Our readers trust and value our partners with 70% stating they purchase
items from the advertisers who support Dirt Rag.
115K 40K $110K 90%
readership rate base household income some college
12% 15%
28%
20% 50% 46%
AD SOLUTIONS:
35% 85% • High Impact Ad Units
• Sponsorship
18-24 25-34 INTERMEDIATE • Giveaways
35-44 45-54 ADVANCED
age gender rider experience
Please contact us with any questions: advertise@rotatingmassmedia.com
DIGITAL
DirtRagMag.com is a digital Our ENewsletter is
destination for active delivered weekly to 54k+
mountain bikers. subscribers with engaging
content and partnership
opportunities.
100K 230K
unique visits monthly visits 27%
open rate
10% 10%
26%
21%
AD SOLUTIONS:
• Email Enewsletters
• Weekly Giveaways
5.7%
38% 90%
• High Impact Ad Units
18-24 25-34 click rate • Press Release Promotion
35-44 45-54
age gender
Please contact us with any questions: advertise@rotatingmassmedia.com
SOCIAL
Interact with our 263,000+
followers and increase
awareness of your brand.
14% 17%
25%
25%
23% 83%
18-24 25-34
35-44 45-54
age gender
200,434
AD SOLUTIONS:
37,500 • Weekly Giveaways
• Press Release Promotion
25,300
Please contact us with any questions: advertise@rotatingmassmedia.com
EVENTS
We host two Dirt Rag Dirt Fest events.
A spring gathering in Raystown, Pennsylvania, home of the Allegrippis
Trail Network and a summer gathering in Bruceton Mills, West Virginia,
home of the Big Bear Trail Center. Be part of our events to further
engage our audience with your brand.
4,000 900
Dirt Fest Pennsylvania Dirt Fest West Virginia
May 18-20, 2018 July 13-15, 2018
AD SOLUTIONS:
• Sponsorships
PA • Onsite Activations
• Social media marketing
programs
Please contact us with any questions: advertise@rotatingmassmedia.com
2018 EDITORIAL CALENDAR
#203 #204 #205
February April June
RETURN OF THE HARDTAIL HOW TO PREPARE FOR ANYTHING SUSPENSION WARS
From custom builders to production Stage racing, enduro racing and Kinematics, fancy-pants dampers
bikes, we look at how hardtails have bikepacking. You've got questions, or off-the-shelf squish, find out the
evolved and why they're still viable we've got answers. hows and whys of the best suspen-
in today's market. Materials Due March 1, 2018 sion systems on the market today.
Materials Due January 4, 2018 On Sale April 17, 2018 Materials Due April 26, 2018
On Sale February 13, 2018 *ships to Sea Otter Classic On Sale June 12, 2018
#206 #207 #208
August October December
THE EDUCATION ISSUE THE ROAD TRIP ISSUE MAKING DO
We go back to school to up our game. We answer the question "should I Sometimes the best gear is the
We'll take on topics such as frame take my bike?" for a range of fa- stuff you already have. Inexpensive
building, mechanics, bike fit, riding mous vacation spots not known for upgrades that feel like luxury items.
skills and report on our findings. being bike destinations. And the first annual Hooptie Bike
Materials Due June 21, 2018 Materials Due August 21, 2018 Challenge.
On Sale August 14, 2018 On Sale October 2, 2018 Materials Due October 4, 2018
*ships to Interbike On Sale November 20, 2018
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DIRT RAG MAGAZINE PRICE LIST
Premium Positions 1x 3x 6x
Page One Spread $7,340 $6,610 $5,870
Spread $6,800 $6,150 $5,475
Back Cover $6,100 $5,590 $4,880
Inside Back Cover $4,730 $4,260 $3,790
Editorial Openers $4,490 $4,040 $3,590
Full Color 1x 3x 6x
Full Page $4,080 $3,670 $3,260
1/2 Page $2,300 $2,070 $1,840
Fully Kitted
& Saddle Up
1/3 Page $1,890 $1,700 $1,500
1/4 Page $1,590 $1,430 $1,270
1/6 Page $525 * Dirt Rag magazine is available
1/12 Page $275 on all major platforms. These line
items are special insertions within
Digital Ads* the digital edition, supplementing all
Digital Spread $800 of the ads that carry over from the
Embedded Video $600 print edition.
Please contact us with any questions: advertise@rotatingmassmedia.com
FULLY KITTED & SADDLE UP
Fully Kitted is a unique advertising section FULLY
KITTED
devoted to emerging companies, independent
builders & innovative product. This section is Jones Bikes.com INSTAGRAM INSTAGRAM
Est. 2002
an affordable opportunity for your company
Jones_BUNYAN_July_2017_v7_outlines.indd 1 02/08/2017 09:17
Jones_DirtRag_PLUS_LABELS_AD_scale_issues_v1.indd 2 03/08/2017 17:41
M A K E YO U R
to reach the passiontate and loyal Dirt Rag BIKEPACKING IS THE PERFECT WAY TO
TAKE OFF AND RECHARGE. Make your escape
audience.
with Nick Legan’s GRAVEL CYCLING: The Complete Guide
QUESTIONS to Gravel Racing and Adventure Bikepacking. Nick shares
ABOUT YOUR crucial ride-saving tips and smart ways to make sure you’ll
LEGAL RIGHTS?
enjoy every moment of your wilderness wandering. The
wild ride of a lifetime awaits you in GRAVEL CYCLING.
TALK TO A FELLOW CYCLIST
AVAILABLE IN BOOKSTORES,
Marc S. Reisman, BIKE SHOPS, AND ONLINE.
Aorney at Law SEE MORE AT VELOPRESS.COM/GRAVEL.
1-800-883-1-LAW
NO CHARGE FOR
INITIAL CONSULTATION 79
Sockguy_DR201.indd 1 8/11/17 1:45 PM
Saddle Up is a guide to showcase
SADDLE
Woolly Hollow State Park
destinations, outiftters, resorts, lodges and UP
EVERY PARK IS
EPIC.
guide service. With full color advertising
OUACHITA
The longest trail in Arkansas is
a true adventure trip. With shelters
spaced every 10 miles, it’s also the
perfect ride for those wanting to
camp along the way.
WOMBLE
One of the original Epics, the
Womble offers 37 miles of winding
opportunities ranging from a 12th page to full
singletrack and features high
mountain views and difficult climbs.
With 23 Arkansas State Parks that offer mountain biking, there’s a trail
LOVIT for everyone. Choose anything from scenic beginner trails to technical
Starting in Hot Springs, the Lovit’s routes that will challenge the most advanced riders. And when you hop
challenging climbs come with a off the bike, you can enjoy all of the fun that each park has to offer. ArkansasStateParks.com
reward, some of the best Browse by difficulty level and plan your next mountain biking trip at For reservations, call 877-879-2741
downhills in the state. ArkansasStateParks.com/things-to-do/trails. #ARStateParks My park, your park, our parks
SYLLAMO
page ad sizes.
Comprised of more than 50 miles
of singletrack, this ride through the ASP 332791 DIRT RAG hp_SEPT.indd 1 8/4/17 9:45 AM
St. Francis-Ozark National Forest
is one of the most technically
demanding trails in the region.
UPPER BUFFALO
This is the total riding experience,
with a combination of old-school,
hand-cut singletrack, newly
built machine flow/downhill
sections, creek crossings
and awesome descents.
With more IMBA Epic rides than
Up First Falling just before Fully Kitted this
any state in the region, Arkansas
is becoming a destination for
serious riders. Pick your route
and plan your trip today at
Arkansas.com/cycling.
REGISTER NOW AT:
section allows you to reach the Dirt Rag reader Arkansas.com/cycling BICYCLETIMESADVENTUREFEST.COM
79
with full colored ads at classified rates.
Please note: ads in Fully Kitted and Saddle Up
must be pre-paid and are non-commissionable.
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PRINT SPECS
Size Live/Non-Bleed Trim Bleed File Stuff
Please make sure your files are built to spec
2-Page Spread 15.25”x10” 16”x10.75” 16.25”x11”
at print quality resolution of 300 dpi, or the
Full Page 7.25”x10” 8”x10.75” 8.25”x11” resampled equivalent.
Name your file with your company name,
1/2 Page Horizontal 7.25”x5” 8”x5.25” 8.25”x5.5” magazine title and issue number.
1/2 Page Vertical 3.5”x10” 4”x10.75” 4.25”x11”
Example: CompanyName_DirtRag_200.pdf
Alow 0.125” bleed when applicable. Remem-
ber to keep all important information away
1/3 Page Vertical 2.25”x10”
from the trim line.
1/4 Page Vertical 3.375”x4.875”
File Transfer
1/6 Page Vertical 2.25”x4.875”
Email: stephen@dirtragmag.com
1/6 Page Horizontal 4.625”x2.375” FTP: ftp.rotatingmassmedia.com
un: advertiser@rotatingmassmedia.com
1/12 Page 2.25”x2.375”
pw: sillyCAR
Questions
stephen@dirtragmag.com
Please contact us with any questions: advertise@rotatingmassmedia.comDIGITAL RATES & SPECS
Rates:
Leaderboard 728 x 90 $15/CPM
Half Page 300x600 $14/CPM
Medium Rectangle 300 x 250 $10/CPM
Mobile Leaderboard 320x50 $15/CPM
Required Deliverables
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Lead time: 5 business days to guarantee
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E-News Banner: 600 x 75 $400
E-News Media Partnership: 1200x800 $700
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