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MEDIADATEN 2021
Text
The Trend Magazine of
Construction Industry
MEDIA DATA 2021
1
MEDIA DATA 2021
Content
KONSTRUKTION & ENTWICKLUNG – At one glance 3
Print 7 Digital 12
SVG-Portfolio 20 Contact 23
2
MEDIA DATA 2021
At one glance
PRINT RUN
Ø 23.000
PRINT → KONSTRUKTION & ENTWICKLUNG
KONSTRUKTION & ENTWICKLUNG is the trend
magazine of construction industry with precise
information, sound background reports and facts.
PAGE IMPRESSIONS
Ø about 8.600
Source: Google Analytics, monthly, 01 – 06/ 2020
ONLINE → konstruktion-entwicklung.de
The homepage of KONSTRUKTION & ENTWICKLUNG NEWSLETTER RECIPIENTS
2.000
is the current industry mirror for design and
development engineers. about
As of: 07/ 2020
3
MEDIA DATA 2021
Topics 2021
Issue Advertisment deadline Date of publication Special Focus Markets Trade shows
Additive production
Connection technology
1–2 21. 01. 2021 10. 02. 2021 Machine elements Industry 4.0/ KI
Materials
Drive and control technology
Drive and control technology
Hannover Messe 12. – 14. 04.
Fluid technology
3–4 11. 03. 2021 01. 04. 2021 Automation technology Machine safety Sensor+Test, Nürnberg 04. – 6. 5.
Hard- and Software
Control, Stuttgart 04. – 07. 05.
Electrical engineering/electronics
SPS Kompakt 1
SPS compact 1 11. 05. 2021
E-Magazin
Electrical engineering/electronics
Sensors/ Automation technology
5–6 18. 05. 2021 08. 06. 2021 Industry 4.0/ KI
Measurement technology Drive and control technology
Fluid technology
4
MEDIA DATA 2021
Topics 2021
Issue Advertisment deadline Date of publication Special Focus Markets Trade shows
Automation technology e-magazine
Electrical engineering/electronics
Drive and control Fluid technology
7–8 21. 07. 2021 10. 08. 2021 E-Mobility IAA PKW, München 07. – 12. 9.
technology Machine elements
Connection technology
Drive and control technology
Electrical engineering / Machine elements
9 – 10 01. 09. 2021 21. 09. 2021 Cyber-Security MOTEK, Stuttgart 05. - 08. 10.
electronics Materials
Additive production
SPS Kompakt 2
SPS compact 2 28. 09. 2021 18. 10. 2021
E-Magazin
Sensors measurement technology
Drive and Electrical engineering/electronics Formnext, Frankfurt 17. – 19. 11.
11 – 12 13. 10. 2021 03. 11. 2021 Cyber-Security
control technology Automation technology SPS, Nürnberg, 23. – 25. 11.
Hard- and Software
5
MEDIA DATA 2021
Target Groups
Owners, Managing Directors, Developers, Planners, Automation Engineers Buyers
Technical Management Designers
6
MEDIA DATA 2021
MEDIADATEN 2020
Print
7
MEDIA DATA 2021
Print
Audit Bureau of Circulation
PRINT RUN ACTUALLY DISTRIBUTED CIRCULATION SOLD CIRCULATION
24.350 24.140 248
Copies per issue from July 1, 2019 to June 30, 2020 on average
Print Specifications
You can find all information on formats, printing processes, color profiles, Download PDF
proofs, bleed sizes, print documents and more here:
8
MEDIA DATA 2021
Advertisments
1/1-Page Junior Page 1/2-Page horizontal 1/2-Page upright 1/3-Page horizontal 1/3-Page upright
Bleed: 210 × 297 mm Bleed: 132 × 187 mm Bleed: 210 × 148 mm Bleed: 100 × 297 mm Bleed: 210 × 102 mm Bleed: 68 × 297 mm
3 mm bleed overleaf Type area: 115 × 165 mm Type area: 175 × 121 mm Type area: 85 × 248 mm Type area: 175 × 79 mm Type area: 55 × 248 mm
7.130 € 4.530 € 4.230 € 4.230 € 2.940 € 2.940 €
1/4-Page horizontal 1/4-Page upright 1/4-Page 2 columns 1/8-Page horizontal 1/8-Page 2 columns
Bleed plus 3 mm
bleed overleaf
Bleed: 210 × 79 mm Bleed: 52 × 297 mm Bleed: 100 × 148 mm Bleed: 210 × 45 mm Bleed: 100 × 79 mm
Type area: 175 × 58 mm Type area: 40 × 248 Type area: 85 × 121 mm Type area: 175 × 26 mm Type area: 85 × 58 mm
2.140 € 2.140 € 2.140 € 1.375 € 1.375 €
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MEDIA DATA 2021
Special Formats
Bound insert Inserts Glued-on advertising material Advertorial
Volume: 4 – 8 pages Format: 105 x 148 – 200 x 287 mm Glued-on postcards/product samples/CDs/ Delivered contents are edited 1:1 or edited
Weight: 70 – 135 g/m² Weight: 25 g – 50 g brochures. Only in connection with an advertisement published. On request, texts and photos are
Format: 213 x 307 mm Prices for heavier and partial inserts on request. or bound insert, plus gluing costs and additional created. Designed in one of five standard
Special formats on request. Sample required. distribution costs. Only total print run can be booked. layouts in magazine design.
Sample required. Partial print run on request.
Submission of a binding sample required.
from 7.030 € from 307 € from 1.375 € Price on request
10MEDIA DATA 2021
Corporate Publishing
Individual customer contact
You have a lot to communicate? You expect editorial
expertise with a concrete focus to your target group, if
necessary also a target group extension in other industries?
Then you are right with us! As a specialized publishing
house we know the markets and support you with the
exclusive presentation of your innovations – target group
oriented and without scattering losses.
We design your individual customer approach – classic
as a print product in the desired volume – 4 pages,
8 pages, 12 pages or more.
Or as digital magazine with picture galleries, videos, audio
commentaries or podcasts, which of course we would also
be happy to produce for you.
Price on request
11MEDIA
MEDIADATEN
DATA 2021
2021
Text
Digital
12MEDIA DATA 2021
Digital
PAGE IMPRESSIONS NEWSLETTER OPENING RATE
Ø about 11.500 Ø 20%
Source Google Analytics, monthly, 01 – 06/ 2020 01 – 06/ 2020
VISITS NEWSLETTER RECIPIENTS
Ø about 8.600 about 2.000
Source Google Analytics, monthly, 01 – 06/ 2020 As of: 07/ 2020
The newsletter is published once a week.
Data delivery: Here you find all information
Download PDF
on formats and file sizes:
13MEDIA DATA 2021
Banner
Billboard Skyscraper Wallpaper Fireplace-Ad
Below the horizontal navigation bar, appears Right screen edge, appears on all pages, Above and to the right of the content; Above, left and right of the content;
on all pages, including the homepage. incl. homepage. Will not be played mobile. cross-page advertising format. cross-page advertising format.
Is played mobile.
Size Sizes Sizes Sizes
970 x 250 px 120 x 600 px 728 x 90 px 1.125 x 270 px
560 € per month 160 x 600 px 160 x 600 px (2x)
160 x 600 px
660 € per month
1.385 € 200 x 600 px 1.460 € 1.535 €
per month 765 € per month per month per month
14MEDIA DATA 2021
Newsletter
Newsletter – Sponsoring Newsletter – Text Ads Stand-alone-Newsletter
Newsletter Newsletter Newsletter Newsletter
Premium Banner Full Banner Text ads are structured like our messages and Content is provided by the customer and sent
Placement above the first article Placement in the middle part of the newsletter marked with the word „ad“. They contain 1 image to the subscribers of the KONSTRUKTION &
Format: 468 x 60 px between the individual news (180 x 120 px), 1 headline (max. 55 characters), ENTWICKLUNG-newsletters. Content, layout and
Format: 468 x 60 px 1 teaser text (max. 300 characters) with link to design are adapted to the look and feel of the
your desired URL. regular newsletter. Including a correction loop.
460 € 260 € 360 € 1.435 €
per mailing per mailing per mailing per mailing
Outlook cannot display animated banners.
15MEDIA DATA 2021
Native Advertising
With our Native Advertising
Native Teaser Advertorial Basis Advertorial Comfort Sponsored Article
Formats we publish your
content directly in the editorial Publication of the content Native Teaser in Microsite in Microsite in Complete article in
environment and advertise text/image standard text/image standard text/image standard text/image standard
through the relevant channels.
Editorial work Customer texts Customer texts Customer texts Customer texts are
are tranfered 1:1 are tranfered 1:1 are optimized prepared target group
relevant, specialized
journalistically and search
engine optimized.
Correction loops 1 1 1 -
Your advantage Place of Native Teaser Homepage + Run of Site Homepage + Run of Site Homepage + Run of Site Homepage + Run of Site
Search engine optimizaton - - - yes
You receive a credible environment, a high level of
attention and target group-specific coverage for your Search engine discoverability - - - yes
content. With sponsored articles, you also benefit
Runtime 1 month 1 month 1 month 1 month
from long-term search engine findability and increased
coverage through editorial support. We publish Price 975 € 1.360 € 1 740 € 3.990 €
your content directly in the editorial environment
and advertise it via the relevant channels.
16MEDIA DATA 2021
Real-time Online Advertising
Take advantage of our high-reach advertising campaigns
and reach your target group precisely. You will receive from
us qualified contacts – professional campaign management Visitor Website Visitor keeps cookie (in the browser)
including reporting
Our experienced campaign management sets every
advertising campaign according to your individual
specifications. Take advantage of our expertise and
the extensive possibilities.
✓ Individual consulting and campaign set-up
✓ Advertising formats according to IAB standard
for Desktop & Mobile
✓ Detailed reporting on the financial statements
of the campaign Other websites
with banner
Price on request
17MEDIA DATA 2021
Lead Generation
Why Lead Generation?
Your target group searches our websites for information.
Visitor Website
Offer a solution there and you will get contacts who already
have a concrete interest in your topic or product.
DSGVO compliant!
All contacts are generated strictly according to EU-DSGVO
and can be used for your marketing and sales communication
without any risk.
You receive qualified contacts from us – professional
Visitor registers Visitor registers
campaign management and reporting included. for online-seminar
for whitepaper
✓ Whitepaper or online seminar
✓ Promotion package: Application for Qualified Lead
the website and in the newsletter
✓ Further qualification measures
individually realizable
Price on request
18MEDIA DATA 2021
Keyword Advertising
Place your banners right next to the articles, that are
thematically relevant for you. On the basis of your
information we control your advertising on topics,
that optimally support your positioning. We check
the reach potential for you in advance.
✓ Placement relevant to the topic
✓ Precise addressing of your target group
✓ Attracting attention special formats
Targeting
Targeting
Price on request
19MEDIADATEN 2021
Text
We have even more to offer!
Discover the portfolio of the
SVG Media Group.
Portfolio
20PORTFOLIO
MEDIADATEN 2021
Portfolio
Text
Construction Craft and Industry Motor vehicles
energy and mobility
24.100 111.370 137.530 99.000
Circulation Circulation Circulation Circulation
9.720 Recipients
12.100 Recipients
13.490 15.250
Recipients Recipients
90.000 241.500 130.500 156.100
Page Impressions Page Impressions Page Impressions Page Impressions
and more and more and more and more
21
1PORTFOLIO
Marketing-Services
SEA SEO Social Media Marketing Website Creation
Draw attention to yourself with search Increase your visibility on the Internet: With advertising in the social networks All information about your services,
engine advertising – exactly with the We optimize your website individually your offers become visible where available around the clock on all end
decision makers who need your offers. and with personal advice. With your target group is online both devices: A professional website is the
Whether new customers or applicants: combined knowledge of online professionally and in their free time. foundation for your company’s online
With Google Ads and Microsoft marketing and your industry we turn The Schlüterschen’s social media presence. Convince existing as well as
Advertising (Bing) simply address the right screws for a better search professionals will put your company on future customers with your individual
your target group. The team of the engine placement. Our common aim: Facebook, Twitter, YouTube & Co. into figurehead on the Internet and stand
Schlüterschen will take care of the As far up as possible! the consciousness of your customers. out from the competition.
complete implementation for you.
22MEDIA
MEDIADATEN
DATA 2021
2021
Text
Contact
23MEDIA DATA 2021
We are there for you!
AP Events AP Events
Erik Schäfer Tim Bartl David Holliday Miriam Lenz
Chief Editor Chief Editor Deputy Advertising Manager Head of Content Management
schaefer@schluetersche.de bartl@schluetersche.de holliday@schluetersche.de m.lenz@schluetersche.de
+49 (0) 821 3198-8036 +49 (0) 821 3198-8030 +49 (0) 821 3198-8066 +49 (0) 821 3198-8053
24MEDIA DATA 2021
Contact
Publisher and
publishing company Sales Printing material
Schlütersche Fachmedien GmbH Phone +49 (0) 511 8550-2638 Phone +49 (0) 511 8550-2522
A company of the Schlütersche Media Group Fax +49 (0) 511 8550-2405 anzeigendaten-kue@schluetersche.de
Goegginger Straße 105a, 86199 Augsburg vertrieb@schluetersche.de Larger data via NextCloud
Phone +49 (0) 821 319880-0
Fax +49 (0) 821 319880-80
vg-augsburg@schluetersche.de
konstruktion-entwicklung.de
Our GTC
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