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novum Advertising rates list no. 51
effective from 1 January 2020.
world of graphic design
Media pack
2020
novum
2 world of graphic design
Since its launch in 1924 novum world
of graphic design has been one of the
world’s leading and most influential
design magazines.
Each month this award-winning international maga zine (texts in
German and English) presents inspiration, information, innovati-
on and exclusivity for the graphic design and advertising sector.
novum is renowned for its carefully researched and lavishly
produced content, and its sophisticated visual identity. Each
month novum features different cover materials and high-quali-
ty paper for the pages inside – to enhance the reader experience
for our high-calibre audience from the creative sector.
I t’s the medium that makes the difference.
Including for your message!
Test it for yourself – use novum as a platform for attracting
attention to your products and company.
Our credo on the web is: quality journalism for professional
designers.
Whether it‘s our website, the daily updated social media pages
or the newsletter – all of our online media are characterised by
our high standards in terms of content and design as well as
high user numbers in the relevant target group.
novum is a perfect platform for you to reach out
intelligently and successfully to a top-flight audience of
professional creatives.
Your contact at novum for advertising:
Christian Meier
meier@novum.graphics
T: +49-89-36 88 81 84
novum
3 world of graphic design Dates & Features 2020
We are a monthly magazine 01.20 02.20 03.20
featuring the best in contemporary
graphic design, illustration, photo Costumer Magazines Bars & Drinks Design for Kids
design, online design, corporate Distribution date: 14.12.2019 Distribution date: 18.01.2020 Distribution date: 15.02.2020
design, advertising and typography. Booking deadline: 11.11.2019 Booking deadline: 09.12.2019 Booking deadline: 115.01.2020
Copy deadline: 19.11.2019 Copy deadline: 12.12.2019 Copy deadline: 18.01.2020
Each month the novum plus sec- Inserts: 26.11.2019 Inserts: 19.12.2019 Inserts: 27.01.2020
tion takes a close look at a different
field of design. With its monthly
focus on individual themes, e.g. 04.20 05.20 06.20
paper, fashion, poster design or
illustration etc., novum is a Typography Sustainability Photo Design
treasure chest of ideas and inspira- Distribution date: 21.03.2020 Distribution date: 18.04.2020 Distribution date: 16.05.2020
tion, a valuable and highly collec- Booking deadline: 18.02.2020 Booking deadline: 13.03.2020 Booking deadline: 14.04.2020
tible resource. Copy deadline: 21.02.2020 Copy deadline: 18.03.2020 Copy deadline: 17.04.2020
Inserts: 02.03.2020 Inserts: 26.03.2020 Inserts: 24.04.2020
07.20 08/09.20 10.20
Festivals Men & Women Mobility
Distribution date: 20.06.2019 Distribution date: 18.07.2020 Distribution date: 19.09.2020
Booking deadline: 14.05.2020 Booking deadline: 16.06.2020 Booking deadline: 18.08.2020
Copy deadline: 18.05.2020 Copy deadline: 19.06.2020 Copy deadline: 21.08.2020
Inserts: 28.05.2020 Inserts: 29.06.2020 Inserts: 31.08.2020
11.20 12.20 01.21
Creative Paper Illustration Guide Lines
Distribution date: 17.10.2020 Distribution date: 21.11.2020 Distribution date: 19.12.2020
Booking deadline: 16.09.2020 Booking deadline: 16.10.2020 Booking deadline: 19.11.2020
Copy deadline: 18.09.2020 Copy deadline: 20.10.2020 Copy deadline: 20.11.2020
Inserts: 28.09.2020 Inserts: 02.11.2020 Inserts: 30.11.2020
novum (source: readers‘ survey, google analytics and facebook)
4 world of graphic design Reader profile
novum World of Graphic Design focuses on a 5,2 7,9 3
0 7
professional readership from the field of design 9, up to 20 years 24 18-24 years
and advertising. About 20,000 design experts 21-25 years 25-34 years
28,6
20
Age Age
read every issue (an average of 2.2 readers per 26-35 years 35-44 years
17,5
Web +
copy). Introduce your products and services with magazine 36-45 years 45-54 years
Social Media
novum to opinion leaders, early adopters and 46 -55 years 55 years and over
creative minds. 56 years and over
46
31,8
main area of activity: Online coverage:
(multiple nominations) (August 2017)
Facebook: 27.701 Followers
79,8 graphic design: Webseite: 21.261 Page views per month
Interaction core time: 9 am to 6 pm
55,6 marketing:
35,5 typography:
33,3 concept/project management:
27,3 illustration:
25,7 web-/screen design:
23,0 study/training:
novum readers decide on the purchase of...:
21,9 photo design: (multiple nominations)
12,0 production, print:
9,3 management:
4,4 teaching: 98,5 89 83 81
graphics/images paper software hardwarenovum
5 world of graphic design Advertising: Ad Formats
1/1 PAGE 1/2 PAGE HORIZ. 1/3 PAGE HORIZ. 1/4 PAGE HORIZ.
230 mm x 297 mm 230 mm x 149 mm 230 mm x 99 mm 230 mm x 75 mm
3.870,– € 1.965,– € 1.390,– € 985,– €
2/1 PAGE* 1/2 PAGE VERTICAL 1/3 PAGE VERTICAL 1/4 PAGE VERTICAL
460 mm x 297 mm 110 mm x 297 mm 75 mm x 297 mm 58 mm x 297 mm
6.950,– € 1.965,– € 1.390,– € 985,– €
Bleeds – 3 mm trim allowance all around
for full page ads.novum
6 world of graphic design Advertising: Ads on the Cover
INSIDE FRONT COVER INSIDE BACK COVER OUTSIDE BACK COVER
230 mm x 297 mm 230 mm x 297 mm 230 mm x 297 mm
4.390,– € 4.390,– € 4.790,– €
in Combination with
paper sponsoring:
3.000,– €
Bleeds – 3 mm trim allowance Reductions*
all around for full page ads.
for frequency for volume
3 ads 2 % 3 pages 3,0 %
6 ads 4 % 5 pages 5,0 %
12 ads 8 % 6 pages 6,0 %
10 pages 10,0 %
*for ads placed within 12 pages 15,0 %
one year
For job advertisments we give a 30% discount.novum
7 world of graphic design Advertising: Inserts
Bound inserts Tip-on cards Loose inserts
(no reductions apply) (only in connection with a full page ad) (no reductions apply)
1 to 2 sheets per thousand €295 Postcards or response-cards Sizes up to 220 mm x 290 mm
per thousand €125
Allow 5mm bleed on the head and 3mm up to 25 g
on the other sides of the page. 4-page per thousand €265
bound inserts must be delivered folded. for each additional 5 g
Final sample inserts requested in advance. per thousand €10
Prices for special types of ads such as
spreads or cover flaps, upon request. Selective distribution is also possible
prices on request.novum
8 world of graphic design Avertising: Special Forms of Avertising
Personalised page 3 for your customers. Get novum to produce your inserts for you Content Creation
Are you looking for something special to surprise your cu- You can save time and delivery costs by having your bound Would you like to place the design of your novum advert in
stomers with? How about a personalised issue of novum? or loose inserts produced direct by novum. That way you the professional hands of our graphics department? No
Here’s how it works: We add an extra page to novum, benefit from our paper and printing expertise. problem. You deliver the content and we design your
bound into the magazine before the editorial, and your content in an individual design or in the look and feel of
photos and personalised letter to your customers appear in Price, incl. printing and inclusion in novum: novum. Including a free revision round.
our layout on that page. The back of that page is available Insert, 1 sheet/2 pages (300 g image print, matt or glossy)
for your own full-page advert. from PDF. Price in addition to the advertising costs: € 650
After the magazines have been printed, we send you a pac-
kage containing the number of issues you ordered, and you German-speaking subscribers (6,000 copies): €2,500
can then give these personalised novum magazines to your All issues (13,000 copies): €4,800
customers. Alternatively, for a very reasonable fee, we can
send them direct to your customers on your behalf. We would be happy to draw up an individual quote for produ-
cing an insert for you (incl. text and design). Just call us.
Price for personalisation of 50 magazines:
€378 (Complete price: €628 including the individual issues)
Price for personalisation of 50 magazines,
incl. despatch to individual recipients:
€528 (Complete price: €778 including the individual issues)novum
9 world of graphic design Advertising: Online
Advertising materials
JPEG, Flash or GIF, HTML-script
LEADERBOARD 702 x 60px
The minimum run-time is one week.
The ads are administered via our own LEADERBOARD BIG 970 x 250px
ad server, inclusive of statistical ana-
lysis. All prices relate to a permanent SKY-
presence for the whole period of the SCRAPER
160 x 600px
booking.
LEADERBOARD UNDER 970 X 250px
Average click-through rate
Because of the huge relevance of the
target group www.novum.graphics
offers an outstanding click-through-
rate in all advertisements. Here you
can see the rates of the last year as an
example.
Leaderboard 0,76%
Leaderboard big 0,97%
Content ad 0,68% CONTENT AD
Skyscraper 0,47 %
300 x 250 px
Prices
Leaderboard big 970 x 250px 600 € per week
Leaderboard 702 x 60px 300 € per week
Content Ad 300 x 250px 250 € per week
Skyscraper 275 € per week
Leaderboard Under 970 x 250px 650 € per week
Would you like to use a different format or a special
web technique? Do not hesitate to contact us.novum
10 world of graphic design Advertising: Newsletter, sponsored article and social media:
Newsletter Sponsored Article Social Media
Ad per issue Price: €1,290 Are you interested in special social-
Price: €1,290 media-activities or web specials in
Present your content as a »Spon- connection with novum? If so, call
The newsletter is published monthly sored Article« in the news section us. We would be happy to advise and
and adverts are the first entry imme- of our website. This very successful show you successful projects.
diately after the contents list. »Native advertising offer« was used
by many of our customers last year Easily address our more than 25.000
Your advert can be up to 600 charac- and has been very well received followers with your message.
ters (without spaces) in length and it by our readers. We will create an
can contain one image (250px x 300 online article in the look & feel of
px). Each newsletter contains only the novum website from your text,
one ad. After distribution, a statisti- images, links and videos. We will
cal analysis is made available to you. also support the online article by
providing the content on our social
Currently 2,500 designers and media sites.
agency employees receive our news-
letter.novum
11 world of graphic design Contact
Publisher Editorial Office Awards Magazine prices 2019*
Erhardt D. Stiebner † Redaktion novum Innovation Award of the German Single issue domestic: 12,90,– €
Dr. Joerg D. Stiebner will Magazine Printing Indurtry:
Annual subscription domestic plus (print + epaper): €132
Verlag GmbH 2004|2006|2008|2010|2012|2014
Annual subscription domestic print only: €120
Managing director Dietlindenstraße 18
Annual subscription domestic ePaper only: €90
Dr. Joerg D. Stiebner D-80802 Munich HP-Print Excellence Award:
Hans-Peter Copony Germany 2012
Annual subscription international plus: €138 / €174**
Annual subscription international print only: €126 / €162**
F: +49-89-36 88 81 81 IF-Award:
Published by redaktion@novum.graphics 2014
Student subscription domestic plus (print + epaper): €96
www.novum.graphics
Student subscription domestic print only: €84
Stiebner Verlag GmbH tdc. Award:
Student subscription domestic ePaper only: €60
Hirtenweg 8b 2014
D-82031 Gruenwald —
Student subscription international plus: €102 / €138**
Germany Christine Moosmann Circulation
Student subscription international print only: €90 / €126**
T: +49-89-1 25 73 78 Editor-in-Chief
moosmann@novum.graphics IVW Q 1/2019
T: +49-89-36 88 81 80 Print run: 8.967 Bank account
Advertisements Distribution: 6.423
— Subscribtions: 4.557 BIC: GENODEF1M01
will Magazine Verlag GmbH Sonja Steppan IBAN: DE 60 701 900 00 000 757 61 29
Dietlindenstraße 18 Editor Frequency: 11 times a year will Magazine Verlag GmbH
D-80802 Munich steppan@novum.graphics Münchner Bank eG
Germany T: +49-89-36 88 81 80
account no.: 75 76 129
Contact: — Sort code: 701 900 00
Christian Meier Tobias Holzmann
VAT: DE 180 016 614
meier@novum.graphics Art Director
T: +49-89-36 88 81 84 holzmann@novum.graphics
F: +49-89-36 88 81 81 T: +49-89-36 88 81 80 Invoices are payable in full within 30 days of invoice date.
*(all prices include postage)
**(via airmail)novum
12 world of graphic design Technical guidelines
File format Transmission of material
Printable PDF file formats ( PDF/X-3) novum can accept no liability for
are preferred Printing profile: ISOcoa- imperfect processing or publication of
ted_v2 For colour matching on the digitally transmitted data if the
printing press, a colour proof is above-mentioned technical guidelines
imperative. For open files we accept are not adhered to.
no liability.
Image data Address for delivery of
Colour images: CMYK-TIF or -EPS, bound and loose material
uncompressed, resolution 300 dpi F&W Druck- und Mediencenter
Lines: Bitmap-TIF, resolution 1,200 dpi Holzhauser Feld 2
b/w images: grey-tone TIF or EPS, D-83361 Kienberg
uncompressed, resolution 300 dpi Germany
T: +49-8628 98 84-33
Please mark the envelope:
»For novum issue (month / year)«
Address for delivery of
advertising material
will Magazine Verlag GmbH
Dietlindenstraße 18
80802 Munich
Germany
Contact: Christian Meier
meier@novum.graphics
T: +49-89-36 88 81 84
F: +49-89-36 88 81 81novum 13 world of graphic design Kontaktdaten:
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