2021 Print | Digital - Powder Coated Tough
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2021
® Media Kit
Print | Digital
A NOTE FROM
THE PUBLISHER
As the world
comes to grips
with the aftermath
of a global
THE ONLY U.S. PUBLICATION DEDICATED
pandemic and EXCLUSIVELY TO POWDER COATING TECHNOLOGY
the resulting
economic
fallout, a sense
As the official publication of the Powder Coating Institute, Powder Coated
of community is
what can keep us
Tough magazine has a dedicated audience of OEMs, custom coaters & job shops,
grounded. This past year revealed the PCI member company personnel, academia, trade associations, consultants
reality that the powder coating industry and manufacturer’s reps. Powder Coated Tough is a subscription requested
is essential for coating, beautifying, publication that is distributed to more than 27,000 industry professionals.
and protecting the world around us. As
the Powder Coating Institute worked
tirelessly in concert with devoted Powder Coated Tough subscribers Our top industries represented by
members invested in moving our include: readers include:
industry forward, Powder Coated Tough • Account Executive/Sales Managers/ • Aerospace/Aviation
covered all the defining events and Business Development Officers • Agricultural
people bringing that reality to life. • Accounting Professionals • Appliance
• Applicators & Spray Booth Operators • Architectural
We believe this year’s editorial calendar • Business Owners/General & Plant • Automotive
will provide the best opportunity to Managers • Construction
continue educating our readers on all • Business & Technical Directors • Electrical
facets of powder coating technology, • Chemist & Research Engineers • Furniture
but also focus on what really makes • Consultants
powder coating special: our community. • General Metal Products
• Distributors • HVAC
Time and again people in every
• Finishing System Managers • Lawn & Garden
corner of our industry—chemists,
• Industrial Designers/Engineers • Oil and Gas Pipelines
plant managers, sales and marketing
professionals, CEO’s, custom coaters, • LEAN & Continuous Improvement • Transportation
Managers
application equipment technologists,
masking and racking experts, systems • Marketing Professionals
Powder Coated Tough is read by the
house engineers—come together to • Purchasing/Supply Chain Professionals
manufacturers you want to reach!
inform, educate, and celebrate the • QC/QA Managers
relationships we’ve all forged. These • Technical Directors
relationships not only benefit our • Technical Service Professionals
industry in general, but enhance us
individually as we are all strengthened
through the knowledge and experiences OUR EDITORS EDITORIAL MISSION
we share.
Powder Coated Tough’s As the official publication of the
This year we will continue to bring you editorial content is Powder Coating Institute, whose
the most accurate, timely, and engaging
developed and written mission is to promote the benefits
editorial as we reach people all over the
world to unite a community behind the
by industry experts who of powder coating technology,
idea that powder coating is a Stronger, are powder coating Powder Coated Tough magazine is
Greener, Better finishing technology. veterans. Editor Sheila SHEILA LAMOTHE
the best resource for current users of
LaMothe has worked powder coatings, those considering
on manufacturing a conversion to powder, and industry
publications since suppliers. Powder Coated Tough does
1999. Technical Editor this through unique and thought-
Troy Newport, Publisher Kevin Biller provides provoking articles about powder
Powder Coated Tough our readers with the application, case studies, industry
latest in powder coating KEVIN BILLER news, and trends.
innovations.
2021 EDITORIAL CALENDAR
January/ March/ May/ July/ September/ November/
February April June August October December
Feature Educating Celebrating Focus on Powder Coating Trouble- Buyers Guide
Editorial the Powder Women in Quality: in the Medical shooting
Coating Powder Powder Industry
Industry Coating Done
Right
Spotlight Part Testing, Application Powder Ovens &
Profiles Preparation Controls & Equipment Producers/ Systems
(Masking & Software Distributors & Houses
Pretreatment) Raw Materials
Ad Closing 12/01/2020 02/01/2021 04/05/2021 06/07/2021 08/02/2021 09/27/2021
Date
Ad Materials 12/04/2020 02/05/2021 04/09/2021 06/11/2021 08/06/2021 10/01/2021
Deadline
Bonus PCI PCI PCI PCI PCI PCI
Distribution Workshops Workshops Workshops Workshops Workshops Workshops
Powder FABTECH FABTECH Powder
Coating Week 2021 2021 Coating Week
2021 2022
Other magazine highlights: Technology Interchange, Ask Joe Powder, Tough Talk, Pop Quiz, Custom Coaters Corner,
Did You Know?, Success Stories, and Preferred Suppliers Guide.
Questions? Email editor@powdercoatedtough.com
MAGAZINE SPECIFICATIONS ADVERTISING BONUS PROGRAM
Trim Size: 8" x 10.75" Advertisers in Powder Coated Tough earn credit toward free digital advertising
Colors: 4-Color Process Throughout (CMYK based on their total ad spend for the year.
Only; No Pantones)
Cover Stock: 80# Gloss Cover ADVERTISERS WHO RECEIVE FREE DIGITAL
Body Stock: 60# Gloss Text SPEND... ADVERTISING CREDITS...
Binding Method: Saddle Stitch $2,500 - 5,000 up to $500
Ad Specifications:
Please supply files as PDF/X4. All fonts must
$5,001 - $10,000 up to $1,000
be embedded, image resolution should be
300dpi, and all colors must be converted to
process. $10,001 - $15,000 up to $1,500
File Transmission: $15,001 - $20,000 up to $2,000
Email ad materials (print and digital) to sales@
powdercoatedtough.com. For files too large to More than $20,000 up to $2,500
email, contact us for additional options.
PRINT RATES* AND SPECIFICATIONS
AD SIZE DIMENSIONS COLOR 1X RATE 3X RATE 6X RATE PREMIUM FULL
PAGE AD POSITIONS
TWO PAGE SPREAD 16.25” x 11” (Bleed) 4/C $8,525 $8,295 $8,085
16” x 10.75” (Trim) 2/C $6,775 $6,570 $6,415
Inside Front Cover
B/W $4,945 $4,815 $4,715
10% Additional Premium
FULL PAGE 8.25” x 11” (Bleed) 4/C $4,480 $4,355 $4,250
Back Cover
8” x 10.75” (Trim) 2/C $3,555 $3,450 $3,375
10% Additional Premium
B/W $2,600 $2,525 $2,475
Inside Back Cover
TWO THIRDS PAGE 4.625” x 9.125” 4/C $3,965 $3,865 $3,785 5% Additional Premium
2/C $3,195 $3,090 $3,040
B/W $2,420 $2,320 $2,295
HALF PAGE 4/C $3,450 $3,350 $3,270
Island 4.625” x 6.875” 2/C $2,835 $2,755 $2,705 PCI MEMBER
B/W $2,190 $2,115 $2,085 DISCOUNT
HALF PAGE 4/C $3,245 $3,145 $3,065 PCI Members receive a
Vertical 3.4375” x 9.125” 2/C $2,600 $2,525 $2,475 20% discount on all
Horizontal 7” x 4.5” B/W $2,085 $2,035 $1,985 advertising opportunities.
Not a member?
THIRD PAGE 4/C $2,835 $2,730 $2,705
Vertical 2.25” x 9.125” 2/C $2,295 $2,215 $2,165 Join now at
Horizontal 7” x 3” B/W $1,675 $1,625 $1,560 www.powdercoating.org.
Square 4.625” x 4.5”
QUARTER PAGE 3.4375” x 4.5” 4/C $2,500 $2,420 $2,370
2/C $1,985 $1,935 $1,880
B/W $1,570 $1,520 $1,495
*All rates net
ADDITIONAL PRINT OPPORTUNITIES
Product Launch Package: $8,775 (a $13,345 value!) Reprints
• Cover Corner Cut. Companies editorially featured in Powder Coated Tough
• Two-page spread in print & digital editions (center spread or far forward). can choose:
• Featured position in one eNews email blast. Extra Magazine Copies: starts at $125
• Must be ordered in quantities of 50 before issue goes to print.
• Website banner ad for one month.
Article Reprint (with ads): starts at $75
Cover Corner Cut: $4,020 (5% discount available for 6X advertisers) • Print-quality PDF containing article as it appears in the
• Appears on bottom right corner on the cover. magazine.
• Can be a stand-alone message or direct readers to your ad
inside the issue. Article Reprint (without ads): starts at $225
• Print-quality PDF containing article with ads removed and
Integrated Sponsorships (exclusive per issue; appears in print and digital content reflowed/redesigned for continuity.
editions of Powder Coated Tough)
Ask Joe Powder: 3X - $4,950 | 6X - $7,425
2022 Buyers Guide Enhancements
Pop Quiz: 3X - $4,950 | 6X - $7,425 Product Ad: $200
• Banner ad in print & digital editions and email blasts. • 2.25" x 1.75" ad in one Category Listing section.
(email blasts for Pop Quiz only)
• Ability to reprint with permission. Enhanced Listing Package: $250
(FREE for advertisers running any size print ad in Buyers Guide)
Quarter Page Profile Spotlights • Boldfaced listings.
Advertisers: $425* | Non-Advertisers: $1,050 • 4/C logo in Supplier Directory section.
Spotlights contain a short title, 40-70 words, company logo or picture, • Hyperlink to your URL each time you are listed.
and contact information. Spotlights subject to editing. PCI members who (digital edition only)
advertise with at least a Half Page ad in the issue where their product
category is featured will receive a free spotlight in that issue. Deluxe Listing Package: $400
*Advertisement must be in the same issue to receive advertiser rate. • Receive all Enhanced Listing Package items plus a Product Ad.
DIGITAL RATES* AND SPECIFICATIONS
1 MONTH 6 MONTH 12 MONTH
AD TYPE SPECIFICATIONS RATE RATE RATE
(per month) (per month) (per month)
Mutli-Channel Advertising
NATIVE ADVERTISING
See Below $2,575 n/a n/a
(exclusive each month)
DIGITAL EDITION SPONSORSHIP
See Below $880 $675 n/a
(exclusive each issue)
Website Advertising
LEADERBOARD AD 728px x 90px $490 $440 $415
SKYSCRAPER AD 160px x 600px $490 $440 $415
RECTANGLE AD 250px x 200px $440 $415 $390
ROADBLOCK Leaderboard/Skyscraper/ Rectangle $1,400 $1,280 $1,200
VIDEO AD YouTube embed $180 $155 $130
FEATURED PRODUCT AD 180px x 150px $260 $235 $210
CATEGORY SPONSORSHIP AD 160px x 600px $210 $180 $155
Email Advertising
INDUSTRY ENEWS SPOTLIGHT –
TOP POSITION See below $570 $515 $490
(exclusive each month)
INDUSTRY ENEWS SPOTLIGHT See below $310 $285 $260
Digital advertising is managed through Google’s Ad Manager for Publishers platform. Advertisers receive monthly impression and *All rates net
click-through reporting.
DIGITAL ADVERTISING DETAILS
MULTI-CHANNEL ADVERTISING WEBSITE ADVERTISING
Native Advertising Leaderboard Ad Category Sponsorship
Supply an article to be exclusively featured • 3 rotating positions available; appears Skyscraper ad on category page of your
on the Home page of the Powder Coated at top and bottom of Home page. choice. Choose from: Powder Coating
Tough website for one month. The article Materials; Application & Systems;
Skyscraper Ad
will remain on the website afterwards. Pretreatment & Surface Prep; Curing/
Article will be promoted in an Industry • 3 rotating positions available; appears Ovens; Racking & Masking; Substrates;
eNews Spotlight, and to PCI’s social media in right column of Home page. Raw Materials; Testing Equipment.
when it’s posted. Rectangle Ad Website ad files must be .jpg or .png with a
• Between 1,000-1,500 words, the spot • 3 rotating positions available; appears file size of less than 150KB.
can be a case study, promote products just below fold of Home page.
or services, or other interesting content. Roadblock EMAIL ADVERTISING
• Up to 2 accompanying photos. • 1 position available per month; Industry eNews Spotlight
(advertiser must own rights to photos and Post a success story, product or
leaderboard, skyscraper, and rectangle
complete a photo permissions form)
banner ads all display simultaneously. technology profile, or other informative
• Content subject to editorial approval. (This placement is not exclusive.) content to be emailed to over 15,000 opt-
• Limit 3 entries annually per company. Video Ad in subscribers. Up to 10 entries contained
in each month’s email blast. eNews entry
Digital Edition Sponsorship • 3 rotating positions available; appears
will contain:
Sponsor the digital edition and receive: just below fold of Home page; video
must be supplied as YouTube embed. • Up to 50-word description.
• Full page ad with link to sponsor’s • Logo or accompanying image;
website appearing adjacent to digital Featured Product Ad 250px x 250px.
edition front cover. • 8 rotating positions available; appears • Link and contact information.
• Two display ads in digital edition email below fold of Home page.
blast (468px x 90px and 250px x 250px). eNews images must be .jpg or .png with
• “Sponsored By” logo and link on Home a file size of less than 60KB.
page of Powder Coated Tough website.SAVE ON ADVERTISING!
PCI Members receive a 20% discount on all advertising opportunities, including digital.
Not a PCI Member?
Visit www.powdercoating.org today to read about all the membership benefits and to join!
®
CONTACT US
sales@powdercoatedtough.com
mediakit.powdercoatedtough.com | 859-525-9988
Powder Coated Tough | The Powder Coating Institute
PO Box 110578
Lakewood Ranch, FL 34211
859-525-9988
www.powdercoatedtough.com | www.powdercoating.orgYou can also read
