2020 Media Kit The Complete Wedding Guide - Alaska Bride & Groom
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The Complete Wedding Guide 2020 Media Kit
What You’ll
Find Inside
Real Weddings
Local weddings that show off
the style and trends of Alaskan
weddings.
Wish List
A guide to new and useful
products for brides and their
weddings.
What’s In
Overview
All of the year’s top wedding
trends as identified by local
wedding experts.
Reception Guide
A look at the state’s top
reception sites. Designed to help
brides find a venue that suits
A LASKA BRIDE & GROOM IS THE STATE’S
NO. 1 BRIDAL MAGAZINE. Nowhere is there
a more comprehensive guide for helping brides,
their wedding style, guest list
and budget.
grooms and their families plan the wedding of Resource Directory
their dreams in Alaska. Now in our 17th year, Everything and everyone an
we know the local wedding market intimately Alaskan bride needs to know –
and are dedicated to delivering inspiring content, DJs, caterers, photographers,
talented vendors and advice our readers need to party suppliers and more – all
navigate this incredible time in their life. in a convenient listing format.
Get your message in front of Alaska’s most receptive and powerful consumer group!
Why Advertise?
Top reasons to advertise in
Alaska Bride & Groom
Distribution 1. A ready-to-buy audience. Our readers are in the market
now for wedding related products and services.
Published twice a year, our
annual readership exceeds 2. Lucrative market. Our readers are embarking on the
37,000 (average 2.5 passalong most concentrated shopping spree and decision-making
rate on 15,000 copies). period of their lives. They’ll be spending $15,000 to $30,000
planning a wedding.
Our four-tiered distribution
method puts magazines where 3. Targeted distribution. We minimize any waste in
brides are sure to be: circulation by making sure our magazines reach an audience
predisposed to needing the products and services
Newsstands:
On sale at Fred Meyer, Carrs/ advertised.
Safeway, Barnes & Noble and
more; and through subscriptions. 4. Extensive visibilty. The magazine’s 6-month circulation
allows your advertising to be visible in the marketplace
Bridal Shows: longer. Plus, your ad will be seen numerous times because
Complimentary copies given out our magazine is used as a reference guide.
to engaged couples, their friends
and families via statewide bridal 5. Sales leads. Display advertisers receive hundreds of
shows. pre-qualified sales leads (couples planning a wedding!),
periodically emailed to them.
Bridal-Related Retail
Advertisers:
Retailers distribute Alaska Bride 6. Free listings. Display advertisers receive free listings in
& Groom as gifts to their bridal our Resource Directory and Reception Guide (if applicable).
customers.
7. Web site exposure. Display advertisers receive ongoing
Direct Mail: exposure through AlaskaBride.com, including free link to
Free copies sent to hundreds of their web site.
couples planning their wedding.
8. Aggressive promotions. We run TV, radio and social
media campaigns designed to increase advertisers’ floor
traffic.
2020 Editorial
Calendar
WINTER/SPRING ‘20 (January - June)
What’s hot now: Alaska’s guide to all things current in Scrumptious ideas: Creative food & drink bars
weddings & receptions
Wow the guests: Thoughtful details they’ll love
Unplugged weddings: How to pull one off – in style
Travel insider: Experts share hot honeymoon spots
Perfect palette: Wedding color schemes to inspire
Ad deadline: Dec. 2 • On sale: Jan. 4
SUMMER/FALL ‘20 (July - December)
First look: Our favorite new gowns of the season Keep calm & get married: Best planning tips from the
wedding pros
Sweet escape: Nontraditional reception treats that go
beyond cake Picture this: A no-regrets guide to wedding photos
The glowing bride: Salon treatments for a beautiful Celebrate the season: Inspiring ideas for every time of
bridal look the year
Ad deadline: June 11 • On sale: July 9
*Editorial content subject to change.
ALSO IN EVERY ISSUE... over a dozen Real Weddings, a comprehensive Resource Directory, Reception Guide, and so much more
Kind Words
“It is the most informative magazine
in Alaska for brides like me who
have no idea what we need or want.”
– JV, Fairbanks
“Advertising in Alaska Bride & “A wonderful magazine! I
Groom is the best business decision planned my entire
we have ever made. We’ve tracked wedding using Alaska
our advertising dollars and 50% of Bride & Groom!”
our calls are from customers who
– RB, Anchorage “I found
saw our ad in your publication or
EVERYTHING
reached us through your website.
for my
Alaska Bride & Groom will continue
wedding
to be our rst choice for advertising!”
through
“I absolutely love Alaska Bride & Alaska Bride
– R&R Productions DJ Entertainment &
Groom. Having all the resources & Groom!”
Event Photography, Wasilla
in one place is a nice way to know
what is available in Alaska.” – TG, Anchorage
– EP, Eagle River
“Your magazine was a
true asset to me. I loved
looking at the dress
styles, hairstyles, and “My fiancé and I think that the
photography. I loved magazine is a godsend and
looking at the Real would recommend it to anyone “After I advertised in Alaska Bride
Weddings to see who was planning a wedding in Alaska. & Groom, my business increased
married and who they Thank you for making our lives over 400%. Alaska Bride & Groom
used as vendors. I used much easier in this process.” proved to be an extremely effective
the Resource Directory way to reach my target market.”
and Reception Guide to – KC, Wasilla
contact my vendors and – Celestial Designs, Wasilla
gure out who was the
best for me. Thank you “I get quite a few weddings from
for that!” being in your magazine. Keep up the
good work!”
– JK, Palmer
– Masters Catering, Anchorage
Reader Profile
Alaska Bride & Groom magazine reaches an impressive market.
Here are a few figures (based on a recent reader survery):
99% 88%
are planning to take a have not yet decided
honeymoon on their honeymoon
destination
Average age What they will do to prepare for
of bride: 27 their wedding day?
58% will visit a hair salon
Average age 51% will go to a health club
of groom: 29 50% will visit a spa
35% are considering cosmetic skin
Average engagement period: and/or dentistry treatments
between 14-17 months
Nearly 1/2 of our readers (46%) do
not currently own a home. What
During the 6 months prior to and
will this group be purchasing in
following a wedding, the average
the 1st year of marriage?
couple will purchase more products
Nearly 60% will buy a new home
and services than at any other time in
Nearly 50% will buy furniture
their lives, making them highly
32% will purchase insurance
receptive to marketing initiatives.
25% will buy a new car
Ad Specifications Accepted Print Ready Files
Adobe Acrobat PDF files are the preferred
file format. All images need to be a
minimum of 300 dpi in CMYK and all fonts
embedded. All line art should be saved at
1,200 dpi. PDF files should be generated
Web Ad Dimensions using PRESS settings. For all other file
types, all elements that are contained in
Leaderboard / Banner
Ad Type Pixel Dimension the ad must be included with file on media
and be of high resolution, no less than 300
Leaderboard 728 x 90 dpi. All photos and graphics must be set
Square
Rectangle
to CMYK. We are not responsible for color
Banner 468 x 60 accuracy in files that must be converted
from RGB to CMYK.
Rectangle 240 x 400
Square 240 x 240
Required Format for Web Materials
.JPG, .PNG, .SWF. All files must be 72dpi.
Static files with no animation should be a
maximum of 150kb file size.
Print Ad Dimensions Accepted Media
CD, E-mail, Thumb drive, Dropbox.
Ad Size Width Height
Color Proofs
1/6 Page Vertical 2.375” 4.875” If color accuracy is important, all four-
1/6 Page Horizontal 4.9375” 2.3125” color ads should include a matchprint
1/3 Page Vertical 2.375” 10” or equivalent digital color proof. (If an
1/3 Page Horizontal 4.9375” 4.875” accurate color proof is not provided,
publisher will not be responsible for exact
1/2 Page Vertical 4.9375” 7.5”
color reproduction.)
1/2 Page Horizontal 7.5” 4.875”
2/3 Page 4.9375” 10” Production Charges
We offer creative ad design as a service
Full Page* 8.375” + .125” bleed 10.875” + .125” bleed to our clients. The production fee of $130
includes two client proofing cycles.
Two Page Spread** 16.75” + .125” bleed 10.875” + .125” bleed Production charges will also apply to
re-size an existing ad or fix one that was
*Live area 7.5” x 10” submitted with flaws.
**Live area 16” x 10.5” with 1” center gutter
1/6 1/6
1/3 Important Dates
Full Page Two Page Spread 1/3 2/3 1/2 Winter/Spring Summer/Fall
1/2 Ad deadline: Dec. 2 Ad deadline: June 11
On sale: Jan. 4 On sale: July 9
Ad Rates Winter/Spring
Important Dates
Ad deadline: Dec. 2
On sale: Jan. 4
Summer/Fall
Ad deadline: June 11
On sale: July 9
Print Ad Rates Premium Positions
Per Issue Rate/ Per Issue Rate/ Per Issue Rate/ Per Issue Rate/
Size 1 Issue Commitment 2 Issue Commitment
Position 1 Issue Commitment 2 Issue Commitment
Full Page CALL FOR RATES Back Cover CALL FOR RATES
2/3 Page Inside Front
1/2 Page (V or H) Inside Back
1/3 Page (V or H) Page 1
Magazine
1/6 Page (V or H) • Guaranteed Preferred Position add 15% to gross space rate.
• 15% commission to qualified advertising agencies.
• 2 page spread available. Please call for size and price.
Resource Directory
Listing runs in 2 magazine issues & 12 months at web site, with a link to your site
Full Page Two Page Spread
Non Display Advertisers............CALL FOR RATES Display Advertisers............No charge
Reception Guide
1/6 1/6 Listing runs in 1 magazine issue & 6 months at web site, with a link to your site
1/3
Non Display Advertisers............CALL FOR RATES Display Advertisers............No charge
1/3 2/3 1/2
1/2
Web Ad Rates
Leaderboard / Banner
Size 1 mo. 3 mo. 6 mo. 1 year
Leaderboard (sitewide) CALL FOR RATES
Square
Rectangle
Web
Banner
Rectangle
Square
Alaska Bride & Groom Magazine | 907.868.9050 | AlaskaBride.com
presents the
19th Annual
Fall Wedding Show
Each year, Alaska Bride & Groom presents the Fall Wedding
Show, the longest-running wedding show in Alaska, and
the only one that is Alaskan-owned. This event includes an
exciting afternoon of fashion shows, entertainment, door
prizes and more! Our annual wedding show is a great way
to showcase your products and services to engaged couples
looking for their wedding vendors.
October 4, 2020
Noon–5pm
Alaska Airlines Center
For more information or to reserve booth space, please contact
(907) 868-9050 • weddingshow@alaskabride.com
91% Why Magazines
of adults read
magazines
Work
More than ENGAGEMENT
Magazine readers spend an impressive 53 minutes with each
issue and 73% read or tap on ads appearing in digital editions.
60% TRUST
Magazines rank 47% higher in trust than ads on TV, radio or
online.
INFLUENCE
of print Print magazines are #1 (compared to internet, radio, TV and
readers take
newspaper) for reaching the most influential consumers across
action on
magazine ads multiple product categories.
SOCIAL
Magazines and social media go hand-in-hand. 69% of readers
have posted magazine articles on facebook.
36%
ONLINE
Magazines are motivating. 43% of readers make online
purchases vs. 21% of non-readers.
of adults say Source: The Association of Magazine Media factbook, 2017/2018
magazines trigger
online searchContact Us
Alaska Bride & Groom
PO Box 221344
Anchorage, AK 99522
T: 907.868.9050
info@alaskabride.com
To advertise
Please email us at info@alaskabride.com
or call 907-868-9050
Connect with us:
www.alaskabride.com
facebook.com/AlaskaBride
@AlaskaBride
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