Christmas 2018 The What and the Why - Stadium Experience
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Christmas 2018
The What
and
the Why
Hilton
£28pp No info for 2018. They are still undecided if they are even doing shared parties. Didn’t have any
information on privates other than menus start from £28.00 per head for a 3 course.
Successes
• Wine included in
package
• Festive afternoon teas
• DJ nights
Successes
East Sussex National
• Disco parties
Prices from £45pp in December
• Choice menu on
parties up to 300
Jury's Waterfront
Black & White theme was popular at £48.00pp
BLACK & WHITE PARTIES INCLUDE:
Arrival glass of Prosecco
Three course dinner
Theming Successes
Disco & DJ
(Optional half bottle of wine per person
at the higher price)
• Black and white
nights
007 CASINO PARTIES INCLUDE:
Theming
Arrival vodka martini cocktail
Fun casino
Three course dinner
Disco & DJ
(Optional half bottle of wine per person at the higher price)
Not repeating as they have done it so many years in a row
The Old Ship Hotel
Prices from £40-£55 - Two tier package system was very popular that includes either
half a bottle of house wine or 2 x arrival drinks and the wine
Successes
• Different tiered
packages
• January parties for
industry
Sussex County Cricket Ground
£32.00 per person. Includes Drink on arrival, 3 course meal and DJ.
Maximum of 120 in a room. No theming as the space doesn’t lend itself to it.
Successes
• Discos
• Good value for
money price
(cheaper than
competitors)
The Grand Hotel
2018 Theme: Traditional Joiner Party
DJ & Disco £55.00 INC VAT per person.
Includes: 3 course meal,
half a bottle of wine per person,
DJ & disco
2017 Theme: Had no specific theme
DJ & Disco (running for the past few years)
Team Debrief
Food Liquor
• Cold starter (pre laid) but not tart • Keep Fresita Arrival for 2018
or egg based
• Pre event sales to be lead with specific
• Main Course, veg consistency of premium bottle brands
portion to be reviewed, prettier
protein component • ACTION – New premium drinks pre-
order list – WS /AB to create and price
• No Cheesecake-but cold dessert
Entertainment
• Mince pies to be mixed with mint
chocolates – save waste • Casino Tables didn’t work or add real
value to event
• Special Diets champion - kitchen
• Devotions - not seen as a Motown band
• ACTION - menu tasting – 21st
February • DJ to be equipped with a playlist
structure
• ACTION – Fresh acts, more DJs Vs
Tributes – KT & SD to source
Market position: None of our competitors have brochures published yet…pricing
range from £32-55
Conclusions – from last year sales pattern and comp analysis:
• Focus on DJ party nights with peak nights including tributes
• Main premium weekend 14th/15th to have choice menu and 2 tiered package options
• Premium drinks offer
• January package for industry, etc – need to keep in mind exams – Heineken Lounge
• £59 package highest locally without wine, so risky, but have 15% to drive it if need be
FACTS:
Low numbers on tribute
act for 1st weekend but
disco sold well
8th Dec – blended disco
and Motown as didn’t sell.
Just do a disco this Friday
Comedy lunch 22nd Dec
didn’t sellShared Party Pricing
Date Night Price Package Notes
Fri, Nov 30th Disco £35.00 Arrival drinks
3 course meal
Tea, Coffee and Festive treats
DJ and late bar
Novelties
Saturday 1st Disco £39.00 As Above
Friday 7th Disco £45.00 As above
Saturday 8th Disco £45.00 As Above
Live Act £55.00 As above, plus live act
Friday 14th Disco £45.00 As Above
Big Band £59.00 As above, plus live act
Weekend
Saturday 15th Disco £45.00 As Above
Big Band £59.00 As above, plus live act
Weekend
Friday 21st Disco £45.00 As above
Saturday 22nd Disco £39.00 As aboveSanta Sunday Lunch & January Package
Date Night Price Package Notes
Sunday 2nd , Santa Sunday £26.00 per adult 3 course lunch
9th, 16th and Lunch £13.00 per child Gift from Santa
23rd Christmas novelties
January Shared Fun £29.00 Arrival drink
Weeknight Disco Two course buffet
(Heineken Festive novelties
Lounge) DJ and bar until 11:30pm
Novelties
January Shared £39.00 Arrival drink
Weekend Disco 3 course meal
(Heineken Tea, Coffee and Festive treats
Lounge) DJ and bar until 11:30pm
NoveltiesA5 8 pages
Live events
E.G Entertainment TBA
Cover Page
X 2 PACKAGES
Description dates and rates
Inside cover pg 1
Journey to date
Exclusives intro and experience
Drinks packages
Dates rates and package
Bespoke promo
Santa Sunday lunch
Testimonial
January events
Shared party intro
Calendar
Back page - Confirmation and
Testimonial
booking information
Call to action
Disco party
The night a DJ saved my life
Dates and rates listFairytale at THE AMEX Shared and exclusive Christmas Parties 2018
Fairytale at Shared Party Nights
THE AMEX Enjoy a fantastic evening starting with an arrival
Gather your friends, family Exclusive Parties drink, including a tasty 3 course meal and
and colleagues to partying until the early hours.
celebrate Christmas in With dates from
style with our ‘Fairytale at November to January host
The Amex’ festivities your company Christmas
throughout December. Party at The Amex and
serve up all the glitz and
2017 was our most glamour needed for an
popular year yet with over unforgettable festive
5000 partygoers joining us celebration.
on the dance floor.
Whether it’s a festive
We love local at The buffet or a 4 course
Amex and work closely dinner, with Champagne
with local food and drink or Boozy hot chocolate, a
suppliers to create a DJ or Live acts and
fabulous evening with everything in between we
tasty food and well earned can offer bespoke
tipple. After all you have packages from £29.00 per
been working hard all year person
and Tis the season for a
fun, festive night out! Testimonial Testimonial
‘Best party ever…’ ‘Every year is better than the next at the Amex, great,
– A fan great service, great party!’ - RegularsClassic Dinner & DJ festive Live Entertainment events
nights Tribute Night - Saturday 8th December
Spectacular live entertainment from our George Michael
tribute act…… , he will give everyone an unforgettable
‘The Night the DJ saved my Life’ show and a guaranteed full dance floor.
Celebrate the festive season with your
colleagues and friends! With a red carpet Package Includes:
arrival, guests will enjoy a drinks reception , 3 Arrival Drink
course meal and our resident DJ playing a Three Course choice Festive Menu
mix of classics and popular music until late. Tea, Coffee and Festive treats
Novelties
So get your dancing shoes on!
Live Tribute Act
DJ and late bar until 1am
Package Includes: £55.00pp
Arrival Drink
Three Course Festive Menu Big band nights - Friday 14th and Saturday 15th
Tea, Coffee and Festive treats December
Our premium band nights are the perfect opportunity for
Novelties
groups of colleagues or friends to dress to impress and
DJ and late bar until 1am indulge in great food with fabulous entertainment.
Package Includes:
DATES & RATES Arrival Drink
1st & 22nd December - £39.00pp Three Course choice Festive menu
Tea, Coffee and Festive treats
Novelties
7th, 8th,14th, 15th & 21st December - Big band set
£45.00pp DJ and late bar until 1am
£59.00ppDrinks packages Santa Sunday lunch
Have your drinks ready and waiting for you on Sunday 2nd , 9th, 16th and 23rd December
your table! (Pair with menu – sales team upsell tool)
Enjoy a family treat with our special festive
Wine Sunday lunches featuring a fantastic
Pinot Grigio - £20 festive menu. Includes a surprise visit
Chardonnay - £28 from Father Christmas and a gift for all the
Sauvignon Blanc £32 kids in attendance.
Merlot -£20
Malbec - £28 Includes:
Pinot noir - £30 • Three-course festive lunch
Rose - £20 • Gift from Santa for every child
Buy 5 bottles and get 10% off • Christmas novelties
Heineken - bucket of beers £26.00 per adult / £13.00 per child
5 bottles - £17.50
10 bottles - £35.00 January events
If your industry means that are too busy to party
Prosecco - £25 in December, then we have the nights for you.
Hospitality industry folks, 999 crews, enjoy our
Premium spirit and 14 mixers - £100 shared party nights in January, when you can
Grey goose relax and enjoy your own ‘Christmas’ party!
ETC
Arrival drink, Two course festive buffet and disco
Jagermeister £ with late bar from just £30.00 per person.TARGETS FOR 2018: 15% increase YOY
FY18 FY19
Shared Covers 2972 3200
Exclusive Covers 1471 1750
Total 4443 4950
Xmas Shared Rev £138K £155k
Exclusive Rev £38K £50K
Beverage £102K £115K
DEC C&E £55K £66K
Total £333, 130 £386, 000
Price per head £39.62 £44.42Physical Marketing Elements • Brochure complete date (PDF) by 19.02 – print 23.02 • Pull up banners – in house/events • External banner x 2 • Brochures x 2500 • Match day A4’s – fan target offers • Christmas Agents websites x 4 • Google PPC campaign – August–October £600pm • Email blast pre call blitz • Website & PV&E Website – book online
Proactivity – Plan • Exclusive targets– repeats now - New - early – Open Day/Target Call list/Xmas Eve • Convert holders • Email blast end March. Intro to Xmas - pre call blitz through April/May • Daily email introduction – ‘Ask about it now’ • June foot blitzes – 3-4 weekly drop offs • Target by industry per team member. Breakdown sheet – target areas e.g schools hairdressers • New – networking events • 15% off cards – at our disposal – match day support • Xmas focus on September Open Event
…..and that is the initial Christmas 2018 plan
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