BUILDING A Commercial opportunities and hospitality 2020 - Somerset County Cricket Club
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B U I L D I N G A
P A R T N E R S H I P
Commercial opportunities
and hospitality 2020
2019 SEASON 107.1M
IMPACT IN NUMBERS TOTAL SOCIAL MEDIA IMPRESSIONS
158% INCREASE FROM 67.6M IN 2018
50,000+
SIGNED UP TO CORPORATE NEWSLETTER
46.2M
TOTAL VIDEO VIEWS ACROSS TWITTER,
FACEBOOK, INSTAGRAM AND YOUTUBE
350% INCREASE FROM 13.2M IN 2018
2 COM M ERC I A L O PP ORTUNITIES
6.1M
WEBSITE HITS
127% INCREASE FROM 4.8M IN 2018
THE UK’S BEST FOLLOWED COUNTY*
652.000
SOCIAL FOLLOWERS*
EXCEEDING BATH RUGBY, EXETER CHIEFS,
BRISTOL BEARS, GLOUCESTER RUGBY,
PLYMOUTH ARGYLE AND
2.1M
LIVE STREAM VIEWS
BRISTOL ROVERS
420% INCREASE FROM 500,000 IN 2018
*TWITTER ONLY AS OF OCTOBER 2019
PARTNERSHIP
OPPORTUNITIES
Official Partner Sponsors From 20k
•T
20 / 50 Over / County Championship
•M
ain front of shirt partner
•S
leeve sponsor opportunities
•R
ear of shirt partner branding
•C
ollar branding opportunities on one or both collars
•O
fficial Training Wear Partner or Supporting Partner
• Academy Sponsor
•O
fficial Pathway Partner and Supporting Partner
opportunities. This covers all pathway age group
up to Academy
• LBW Club
T20
SPONSORSHIP
4 COM M ERC I A L O PP ORTUNITIES
50-OVER COUNTY CHAMPIONSHIP TRAINING WEAR
SPONSORSHIP SPONSORSHIP SPONSORSHIP
CO M M E R C I A L OP P ORT U N IT IES 5
GROUND AND DIGITAL
OPPORTUNITIES
Why not take advantage of some of our
ground and digital opportunities to help
raise awareness of your business?
We have pitch side, LED and elevated
positions available which will place your
branding in the background of our key
cricketing moments with the eyes of Taunton
and beyond looking on. Likewise, digital
opportunities will help you reach new
audiences in creative ways which will help
extend your network. Standalone advertising
may be purchased individually or as part of a
wider package, tailored to meet your needs.
6 COM M ERC I A L O PP ORTUNITIES
STAND (ELEVATED) AMBIENT & DIGITAL
• Ian Botham Stand sponsor / advertising • LED pitch – format specific or all season
• Priory Bridge Road Stand sponsor • Interview backdrop
• Somerset Stand advertisers elevated • Dugout sponsor
• Family Stand corner sponsor • Advertising (digital & traditional)
• Fan Village
STATIC PITCH BOARDS
• YouTube partnership
Pitch side advertising boards in • Official social media partner
various locations around the CACG.
• Website advertising partner
• Newsletter advertising
• Supplier partner opportunities
PLAYER
SPONSORSHIP
We have two packages available
for both Pathway and First XI
players which will provide you
with an opportunity to raise
your brand awareness across
the course of the season.
8 COM M ERC I A L O PP ORTUNITIES
FIRST XI* FUTURES
These packages are available for players within our These packages are available for players within our
First XI squad who have made their professional Academy and those who currently play within the
debut in either Championship or List A cricket. second XI who have yet to reach first XI status.
£850 + VAT
Price per season £350 + VAT
(£500+VAT without membership package)
INCLUDED
Acknowledgment and dedicated
link (if appropriate) within the
player’s profile on our website.
Professional photo opportunity
with your player
Announcement of sponsorship
over social media channels
Two x Club Memberships for the
season or two category C white-ball
Memberships
Four x County Championship tickets
plus 2 x Royal London Cup tickets
Signed shirt from your player
at the end of the season
One x signed item of Club memorabilia
Acknowledgement in relevant
matchday materials
Programme acknowledgement and
pop up player poster for display
*Players within the squad who made a First XI (First Class & List A) appearance in 2019. This also includes new
signings and overseas players. Please note that any additional player appearances are subject to an additional
fee to be negotiated between player and sponsor with no player obligation.
CO M M E R C I A L OP P ORT U N IT IES 9
THE LBW CLUB
The LBW Club is about bringing like-minded people from a
variety of companies together through the Business of Sport.
PREMIUM LBW WHAT YOU GET
CLUB MEMBERSHIP
• 2 x Long Room Guest Passes to a Vitality Blast T20 Match (no reserved seat)
Includes two Long Room • 2 x Long Room Guest Passes to a Royal London 50-Over Cup match
Platinum Memberships
• 2 x Long Room Guest Passes to a day of County Championship Cricket
£1400 + VAT
Minimum of 4 networking events
ADDITIONAL BENEFITS
AFFILIATE LBW
CLUB MEMBERSHIP • Opportunity to purchase up to 2 guest passes for home one-day cricket fixtures
(Vitality Blast T20 and Royal London 50-Over Cup) at a discounted rate*
Membership of the
LBW Club costs just • Opportunity to purchase up to 4 guest passes for each day of home County
£300 + VAT Championship cricket at a discounted rate*
• Social media connectivity
• Quiz night attended by SCCC players
• Discounted Christmas party rates
• 10% discount on Somerset branded clothing in SCS and in the new SCCC Shop
and Stragglers Coffee House on non matchdays.
• Acknowledgement of LBW Club Membership affiliation on SCCC website,
2020 matchday programme & Premium Members areas
• This affiliation is an add-on to any type of Membership and is not restricted
to Premium Membership categories only.
10 COM M ERC I A L O PP ORTUNITIES *Subject to availability‘OUT OF OFFICE’
Throughout the year we will also
organise several ‘Out of Office’ events
designed to engage Members in a more
social and informal environment.
Events will range from wine tasting and
hospitality away days to indoor sports
and quiz nights. Further details will be
communicated through our normal
Business Club channels.
CO M M E R C I A L OP P ORT U N IT IES 11MATCHDAY ONE DAY
CUP
SPONSORSHIP
Available no. of matchdays 21 days 4 days 7 days
Price per matchday £1,200 + VAT £1,200 + VAT £1,850 + VAT
Our tailored matchday sponsorship
packages have been designed to suit INCLUDED
all budgets and cricketing tastes. Company Name & Logo on:
Pre/post match e-newsletters
Matchday scorecards
From a traditional Championship Big screens during intervals
Package to the vibrant T20, why not
LED advertisement
reward employees, current clients
or potential clients whilst also raising Table of 10 in the County Room
your brand awareness in the region Hospitality – Package 1
and beyond. For further details Welcome drinks
Three course carvery lunch
and availability, please contact the
Afternoon tea, coffee & cake
Commercial Team on 01823 697428. 10 x reserved premium balcony seats
Hospitality – Package 2
Welcome drinks
Two course meal
Interval snacks
10 x reserved category A seats
Complementary bar*
Signed shirt presentation
Photo with a first XI player
*Excluding spirits and champagne
12 HO SPI TA L I TY PACKAGESMATCHDAY
HOSPITALITY
MATCHDAY SUITE
CATEGORY A CATEGORY B* CATEGORY C*
• Exclusive suite • Exclusive suite • Exclusive suite
• Glass of chilled prosecco on arrival • Glass of chilled prosecco on arrival • One Course buffet
• One Course buffet • One Course buffet • Interval desserts
• Interval desserts • Interval desserts • Dedicated waiter/waitress
• Post-match snack • Post-match snack
• Dedicated waiter/waitress £79 +VAT pp
• Dedicated waiter/waitress
• All-inclusive bar† (Minimum 12 guests)
£110 +VAT pp
£150 +VAT pp (Minimum 20 guests
(Minimum 20 guests)
COUNTY ROOM PACKAGE THATCHERS ROOFTOP TERRACE
• Glass of chilled prosecco and canapes • Dedicated waiter/waitress
• One Course chefs main • Arrival glass of prosecco
• Interval dessert • One Course BBQ
• Post-match cheeseboard • Interval desserts
• Allocated match seat • Private bar
£79 +VAT pp £80 +VAT pp
Upgrade to all-inclusive package† (Minimum 40 guests)
£130 +VAT pp
†
Excludes spirits and champagne *Not available on Friday fixtures
H O SPI TALIT Y PACK AG ES 13MATCHDAY ONE DAY
HOSPITALITY CUP
MATCHDAY SUITE THATCHERS ROOFTOP TERRACE
• Exclusive suite • Dedicated waiter/waitress
• Tea/coffee, bacon rolls on arrival • Bacon rolls on arrival
• Dedicated waiter/waitress • One course BBQ
• Two Course buffet • Cream tea
• Afternoon tea • Cash bar
£80 +VAT pp £60 +VAT pp
Upgrade to all-inclusive package † (Multi-group bookings)
£120 +VAT pp
(Minimum 15 guests)
14 HO SPI TA L I TY PACKAGESMATCHDAY SUITE
COUNTY CHAMPIONSHIP
• Exclusive suite
• Dedicated waiter/waitress
• Tea, Coffee and danish on arrival
• Two course grazing table
• Cream tea
£55 +VAT pp
(Minimum 10 guests)
MATCHDAY SUITE COUNTY ROOM PACKAGE THATCHERS ROOFTOP TERRACE
TOURIST FIXTURE TOURIST FIXTURE TOURIST FIXTURE
• Exclusive suite • Drink on arrival • Dedicated waiter/waitress
• Arrival breakfast bites • Two Course buffet • Arrival Breakfast bites
• Dedicated waiter/waitress • Afternoon tea • One course BBQ
• Two Course buffet • Cash bar • Afternoon tea
• Afternoon tea • Cash bar
£70 +VAT pp
£80 +VAT pp £60 +VAT pp
Upgrade to all-inclusive package †
£120 +VAT pp
(Minimum 15 guests)
†
Excludes spirits and champagne
H O SPI TALIT Y PACK AG ES 15COMPETITION SPECIFIC PACKAGES
PRICES FULL ONE DAY
SEASON CUP
GROUND SIGNAGE
Static perimeter advertising From £3,000 + VAT INCLUDED
LED advertising From £2,000 + VAT Individual competition packages available, please contact commercial sales team for details
Big screen advertising From £3,000 + VAT From £2,000 + VAT From £1,000 + VAT From £3,000 + VAT
Stand advertising From £12,000 + VAT INCLUDED
Elevated advertising From £6,000 + VAT INCLUDED
DIGITAL OPPORTUNITIES
From £250 + VAT
up to
Social media partnerships
partnership level
Individual competition packages available, please contact commercial sales team for details
Website advertising From £2,000 + VAT
Newsletter advertising From £250 + VAT
SPONSORSHIP PACKAGES
Matchday sponsorship N/A £750 + VAT per day £1,200 + VAT per day £1,850 + VAT per day
Player sponsorship From £350 + VAT
MATCHDAY HOSPITALITY N/A From £55 + VAT per person From £60 + VAT per person From £79 + VAT per person
LBW CLUB MEMBERSHIP From £300 + VAT INCLUDED
OFFICIAL PARTNERSHIPS From £20,000 + VAT
For all enquiries
commercialteam@somersetcountycc.co.uk 01823 697428You can also read
