COMMUNICATION ON OUR SUSTAINABILITY PROGRESS
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C O M M U N I C AT I O N O N O U R S U S TA I N A B I L I T Y P R O G R E S S
GUERLAIN, IN THE NAME OF BEAUT Y
Introduction
NATURE HAS BEEN INSPIRING
US SINCE 1828
I N T H E N A M E O F B E A U T Y,
UNITING LUXURY
A N D S U S TA I N A B I L I T Y
N
ature has been inspiring us since 1828. For over
14 years, we have put its conservation at the
heart of our work. This commitment is driven by
a duty to act and pass on our legacy to future generations.
This goal is carried out with conviction and humility by
our teams worldwide to ensure the quality of our creations
and the longevity of our expertise while also giving back
to Nature in return for everything it provides us. Our com-
mitment to sustainable development allows us to pin our
actions to a strategy which, to meet societal and customer
expectations, is grounded in ambitious goals and identifi-
able achievements. We are committed to innovating sus-
tainably, preserving biodiversity, acting for the climate and
creating a positive social impact. Above all, we seek to
protect one of Nature’s most precious wonders: bees. We
place their preservation at the heart of our Purpose and
have dedicated several meaningful partnerships and ini-
tiatives to them.
GUERLAIN, IN THE NAME OF BEAUT Y
Introduction
At Guerlain, pledging to preserve the planet is a
fundamental step to ensure the quality and longevity of
our creations and savoir-faire. We are fully aware that
committing to this key issue allows us to give back to
Nature and aid in preserving the beauty of the world in
our own way, and mostly the bees, symbol of the House
and guide for our commitment. We owe them so much!
Over the last few years and thanks to our 14 years of
track record, the House has changed significantly around
sustainability requirements and actions while remaining
faithful to its values. More than ever, I am convinced that
Guerlain’s future lies in the union of luxury and sustainable
”
development.
Véronique Courtois,
CEO of G uerlain
GUERLAIN, IN THE NAME OF BEAUT Y
PRESERVING
BIODIVERSITY AND
PROTECTING BEES
TO GI V E BACK TO NATUR E V I A THE SUSTA INA BLE
SOURCING OF OUR ICONIC INGR EDIENTS A ND THE
“GUER L A IN FOR BEES CONSERVATION PROGR A MME ”.
GUERLAIN, IN THE NAME OF BEAUT Y
Biodiversity
1. PROTECTING BEES, A FOREGONE
CONCLUSION FOR GUERLAIN.
SINCE 1853, WHEN IT FIRST LANDED ON
THE BOTTLE DESIGN FOR THE EAU DE COLOGNE
I M P É R I A L E F R A G R A N C E C R E AT E D B Y O U R F O U N D E R
FOR EMPRESS EUGÉNIE, A SPECIAL BOND HAS
CONNECTED US TO THE BEE
F
or close to 170 years, bees have buzzed between our creations with the
same endless passion for exceptional raw materials. And we owe them
much. Biodiversity sits at the heart of our creations. And the Bee sits at
the heart of biodiversity. Bearing witness to our times and at-risk, bees play an
essential role in the pollination necessary for plant reproduction. It is essential
that we ensure their preservation which guarantees the food security of our planet.
To do our part (and then some…) to protect bees seemed obvious. With this goal
in mind, we have dedicated six meaningful partnerships and initiatives to bees.
GUERLAIN, IN THE NAME OF BEAUT Y
Biodiversity
O U R PA R T N E R S H I P S A N D I N I T I AT I V E S
D E D I C AT E D TO B E E P R OT E C T I O N
Guerlain has been a sustaining patron of the Association of
Since the Ouessant Island Brittany Black Bee Conservatory (ACANB),
2011 offering two pillars of assistance: Financial support and support
for research and communications.
Guerlain has been in partnership with the French Observatory
Since of Apidology (OFA), created by Thierry Dufresne. It has assisted
2015 in building hive stocks across Europe and promoting the
rare and valuable career of beekeeper.
GUERLAIN, IN THE NAME OF BEAUT Y
Biodiversity
Guerlain has operated Bee School in collaboration with the OFA.
This awareness-building programme for primary school children
is led by Guerlain House employees, allowing young people to
Since
learn about the role of bees and their protection. Following a
2018 two year-long pilot phase in France, Bee School was launched
at an international level in 2021 and will operate between
May and October.
Guerlain has run the Women for Bees programme in partnership
with UNESCO and in collaboration with the OFA. This beekeeping
entrepreneurship programme for women aims to train new women
beekeepers, create new beekeeping operations across the
world within UNESCO biosphere reserves and measure the
benefits of pollination. By 2025 this partnership will have
allowed for the training of 50 women beekeepers, installed
2,500 hives and led to 125 million bees. Angelina Jolie has
become the Godmother for the 2021 promotion of the project.
Within this role she will meet women beekeepers and follow
their progress throughout the year.
Since Guerlain has served as a patron of the GoodPlanet Foundation
2020 which was created by the photographer, filmmaker and world-
renowned ecologist Yann Arthus-Bertrand. This partnership’s
mission is to raise young people’s awareness regarding the
high stakes surrounding Bee preservation via the creation and
facilitation of an artistic and educational space dedicated to
the world of bees.
Guerlain has supported the ELYX Foundation. Co-created with
the artist Yacine Aït Kaci as part of the FACE Foundation, it pro-
motes the values and texts of the United Nations, including most
importantly the 2030 Agenda and 17 Development Objectives. The
ELYX character, illustrated by Yacine, serves as the UN’s digital
ambassador. He also created BEEZ, the Bee School emblem.
GUERLAIN, IN THE NAME OF BEAUT Y
Biodiversity
2. PRESERVING OUR ICONIC RAW
MATERIALS: A SOURCE OF INSPIRATION
AND INNOVATION.
S
ince founding, raw materials have been a major source of inspiration
and innovation for our House. Our pledge to protect biodiversity is a
natural step towards ensuring the quality and longevity of our creations
and savoir-faire. Committing to this key issue also allows us, in our own way,
to help preserve the Beauty of the world. Our local biodiversity conservation
strategy has focused on forging sustainable production channel partnerships
as is seen with our Honey and Orchid supplies. Within this context, we have
partnered with organisations and local stakeholders across France, Europe and
the rest of the world to implement programmes and the sustainable production
channels for these essential supplies. At home and abroad we support cultural,
environmental and socio-economic approaches to safeguarding the natural
materials that make up our products. We strive to provide long-term support
for our sustainable production channels, usually over a period of ten years.
Concretely, this is seen in the form of financial assistance, technical and
scientific support, skills-based sponsorship and even ad hoc sharing of expertise
between our teams of volunteers. Blending “fair business” with philanthropy,
these result in many in-person exchanges and meetings in the field.
REINVENTION: AN ART FORM
In order to create the most beautiful fragrances using the very finest natural
materials, Guerlain House Master Perfumer Thierry Wasser spends a third of his
time travelling the four corners of the world for sourcing. An inquisitive mind and
a true craftsman at heart, he goes in search of living things and raw materials in
all their diversity. “We don’t just purchase incredible, inspirational raw materials,
we purchase them from someone”, he states. For Guerlain, it is this natural, human
dimension that fully illustrates the meaning of the “sustainable production channels”
it has developed for its favourite materials.
GUERLAIN, IN THE NAME OF BEAUT Y
Biodiversity
D I S C O V E R T W O O F O U R S U S TA I N A B L E P R O D U C T I O N
C H A N N E L PA R T N E R S H I P S
TIANZI ORCHIDS: A GLOBAL COMMITMENT TO THE FLOWERING
QUEEN OF THE PLANT KINGDOM
The Orchid, the queen of climbing flowers, is studies the anti-ageing benefits of Orchids; an
naturally equipped with the biological means to experimental garden in Switzerland (Geneva)
live in hostile environments for over 100 years. and the Tianzi Centre for Biodiversity Research
In Tianzi, south-west China, a flourishing Orchid and Development in China. Since 2008, Guerlain
kingdom intrinsically linked to the unique tropical has been tied to this Chinese nature reserve and
forest ecosystem of Yunnan can be found. To explore has helped to promote polyculture and protect
orchid longevity and the secrets behind its resi- the reserve’s extraordinary fauna and flora. Since
lience, Guerlain developed Orchidarium, a unique 2008, over 10,000 Orchids have been replanted
research platform made up of a fundamental in Tianzi and Orchid growth of all kinds has
research laboratory in France (Strasbourg) which been developed.GUERLAIN, IN THE NAME OF BEAUT Y
Biodiversity
HONEY FROM OUESSANT,
THE POWER OF A SYMBOL
When the Abeille Royale range was created, incomparable biotope. A first partnership agree-
Guerlain looked for an exceptional quality Honey. ment in 2011 was followed by a Sustainable
The Honey made by the endemic species of Development Sponsorship Pact signed in 2014
Ouessant Island black bees met the House’s needs. for 10 years. To date, the partnership is based
The isolation of this unique species has forged on two pillars: on one hand, financial support to
its unique and rustic character. The Brittany Black better remunerate the maintenance of the hives
Bee Conservation Association (Conservatoire de and the various actions the Association needs,
l’Abeille Noire d’Ouessant) in Ouessant takes care and on the other, support for its research and
of this heritage and subsequently Guerlain has communication activities. This exceptional pro-
been developing relationships with it since 2008 duction channel inspires Guerlain in its quest
in order to build the community and the repu- for new, singular Honeys, preferably insular, to
tation of the hives which depend on Ouessant’s create ever more efficient blends.GUERLAIN, IN THE NAME OF BEAUT Y
Biodiversity
ACHIEVEMENTS
6 M E A N I N G F U L PA R T N E R S H I P S A N D I N I T I AT I V E S
D E D I C AT E D TO B E E S
SUSTAINABLE DEVELOPMENT PHIL ANTHROPY PROGR A MME WITH THE
OUESSANT ISL AND BRIT TANY BL ACK BEE CONSERVATORY ASSOCIATION.
PARTNERSHIP WITH THE FRENCH OBSERVATORY OF APIDOLOGY (OFA).
CREATION OF BEE SCHOOL.
WOMEN FOR BEES IN PARTNERSHIP WITH UNESCO
AND IN COLL ABOR ATION WITH THE OFA.
PATRONAGE OF THE GOODPL ANET FOUNDATION.
SUPPORT FOR THE ELY X FOUNDATION.
AMBITIONS
100%
OF OUR ICONIC R AW M ATERIALS
BEES
TO BECOME THE
BENCHM ARK HOUSE IN TERMS
WILL COME FROM CERTIFIED OF BEE PRESERVATION
SUSTAINABLE * SECTORS BY 2026. ACROSS THE WORLD.
*
UEBT certified – The Union for Ethical BioTrade.GUERLAIN, IN THE NAME OF BEAUT Y
INNOVATING
SUSTAINABLY IN FULL
TRANSPARENCY
TO CR E ATE MOR E NATUR A L FOR MUL AS IN MOR E
SUSTA INA BLE PACK AGING W ITHOU T COMPROMISING ON
THEIR QUA LIT Y, SENSOR I A LIT Y A ND EFFECTI V ENESS.
TO SH A R E THE BACKGROUND A ND LIFEC YCLE DETA ILS
OF OUR CREATIONS VIA “BEE RESPECT ”, OUR TR ACEABILITY
A ND TR A NSPA R ENC Y PL ATFOR M.GUERLAIN, IN THE NAME OF BEAUT Y
Sustainable innovation
GUERLAIN: PIONEERING RESPONSIBLE
AND SUSTAINABLE LUXURY.
I N N O V AT E S U S TA I N A B LY, D E V E L O P M O R E N AT U R A L
FORMULAS WITHOUT COMPROMISING
ON EFFECTIVENESS OR SENSORIAL EFFECT
I N PA C K A G I N G T H AT R E I N V E N T S T H E C O D E S
O F L U X U R Y A N D L I M I T S E N V I R O N M E N TA L I M PA C T
F
or several years Guerlain has been committed to eco-formulation and
eco-packaging design as a means for sustainable innovation. Our goal:
to serve as the benchmark for sustainable beauty within the Luxury cosmetics
industry. In order to meet this goal, our development priorities have been clearly
oriented towards researching more natural formulas and offering packaging with
a reduced environmental impact. And all without sacrificing any perceived value.
The first of our missions has been to guarantee nothing but the safest and most
effective formulas of the highest quality. At the same time, we remain abreast
of all current societal debates so we can better respond to customers’ growing
desire for greater naturalness and withdraw any ingredients that are subject to
debate. As a result, we have made the choice to withdraw certain ingredients
from our formulas and have taken the initiative to research substitutes for a number
of them. This comes without compromising our formulas’ quality, sensorial effect
and effectiveness.
Similarly, we have set ourselves a goal to achieve sustainable sourcing for our iconic
ingredients and total traceability of each formula across all categories by 2030.GUERLAIN, IN THE NAME OF BEAUT Y
Sustainable innovation
As for packaging, we seek to disrupt the codes of luxury in order to align them
with our goals surrounding sustainability, saving resources and reuse. Offering
refills, reducing the weight of jars and bottles, adjusting cardboard packaging,
studying how components can be separated at end-of-use and researching recycled
or biosourced materials have also become essential considerations within product
development. All proof of our voluntary transition and of our team’s commitment
to the circular economy.
From product conception to formulation and end-of-life use by way of manufac-
ture, packaging and transportation, we aim to limit our environmental impact.
Ahead of each project an expert committee works to outline the most applicable
eco-formulation and eco-packaging design objectives.
Since 2018, our “Eco-Formulation” bodies, which are made up of Research and
Development, Marketing, Operations and Sustainable Innovation have been in
clear agreement on our commitments. As a result, each new formula must meet
a minimum attainment of 90%* naturally-derived ingredients whenever possible.
This represents a real challenge, especially when it comes to makeup and the
ability to maintain the levels of effectiveness and sensoriality that meet our high
standards, of which the L’Essentiel foundation line is just one illustration.
*
Calculation based on the ISO 16128 norm, including water.GUERLAIN, IN THE NAME OF BEAUT Y
Sustainable innovation
Our approach to eco-packaging design is framed by a vigorous process that
is designed to help us measure progress and monitor to what extent our objectives
are being fulfilled. Ahead of each new product development, our Marketing,
Development and Sustainable Development teams work together to set ambitious
yet realistic goals according to the 3 following indicators:
- The Environmental Performance Index (IPE) is a grade out of 20 which deter-
mines whether the rules of eco-design are being well implemented. This grade is
calculated using EDIBOX software developed by LVMH for use by all the Houses
in the Group. As a reporting tool, EDIBOX measures what eco-design progress is
being achieved by the House as well as throughout the Group more globally. For
each new development we broadly aim for a minimum grade of 12.
- CO2* or a climate change gauge. This is also measured via EDIBOX software.
With each new development we commit to producing less CO2 than its predecessor.
- The number of R – Reduce, Reuse, Recycle. Each innovation must achieve at
least one R. We endeavour to develop products which integrate all three Rs. From
an environmental standpoint, the highest performing products are therefore those
with a grade higher than 12 and a significantly reduced CO2 impact compared to
the product it replaces, while also meeting three R objectives (Reduced packaging,
using Recycled materials and designed to encourage Recycling.)
*
This indicator corresponds to the equivalent CO2 created by the product packaging and transportation in the
world. This evaluation takes into account the nature of the materials, the origin and manufacturing process of
its main components, their transportation and the transportation of the finished product. The evaluation is made
according to an average sized product and typical distribution model in the world.GUERLAIN, IN THE NAME OF BEAUT Y
Sustainable innovation
OVERVIEW OF COMMITTED ACHIEVEMENTS
THE L’ESSENTIEL FOUNDATION
AN EMBLEM OF OUR QUEST FOR NATUR ALNESS
L’Essentiel’s translucency on the skin comes as the result of its ingredient list.
97% of its ingredients are naturally derived*, while the remaining 3% have been
rigorously selected to optimize formula’s integrity and sensoriality. Lifecycle analysis
has shown that the environmental impact of the L’Essentiel formula and its packa-
ging has been significantly reduced**. Complete with natural, high performance
mineral pigments combined with marine plant actives, this foundation reinvents
luxury makeup. While a duo of Tara gum and red seaweed extracts protect the
skin from pollution*** allowing it to breathe, white cocoa bean extract hydrates
and innovative technology works to balance and strengthen the cutaneous barrier
using pre- and probiotic derivatives. In short, L’Essentiel champions the com-
mitment that Guerlain has made to using natural ingredients in all its future
makeup ranges. Since then we have continued to add to the line, first with
the 2020 launch of a base and then with the launch of a matte version of the
foundation in 2021. Both feature more than 96%* naturally derived ingredients.
*
Calculation based on the ISO 16128 norm, including water. / ** Impacts on climate change and water
consumption halved compared to a Guerlain liquid foundation. / *** In vitro tests on ingredients.GUERLAIN, IN THE NAME OF BEAUT Y
Sustainable innovation
KISSKISS SHINE BLOOM
LIPCARE AND NATUR ALITY IN A KISS
The new shine lipstick KissKiss Shine Bloom* is made of 95% naturally-derived
ingredients**. When it comes to sensoriality and performance, this innovation
makes no compromises; its exceptionally melting texture smooths onto lips
lusciously, dressing them in sumptuous colour and an unprecedented watery shine.
Discover a sensoriality and lasting softness all encapsulated within 24-hour***
hydrating floral lip care, where naturally-derived ingredients work in synergy to
care for lips day after day. The formula includes ingredients obtained without
using solvents or preservatives through a cold extraction process to minimize
the environmental impact, such as Winter Rose oil extract, as well as organic
ingredients, namely Shea Butter.
*
Available from April 2021 / ** ISO norm 16128, the remaining 5% contribute to optimising the formula’s
integrity over time and its sensoriality. / *** Instrumental test on 11 women in shade 258 and on 16 women for
the other shades.GUERLAIN, IN THE NAME OF BEAUT Y
Sustainable innovation
TERR ACOTTA
A NATUR ALLY-DERIVED BRONZED GLOW
Embracing the earth more closely than ever, the new Terracotta* bronzing powder
maintains the best of what it has made it a success for 40 years, all while
boosting its excellence even further. Today, its naturality has been increased
to feature 96% naturally-derived ingredients**. At the heart of this exclusive
formula; naturally-derived pigments and luminescent shimmers guarantee a
legendary finish. With an unchanged sensorial feel, impressive natural bronzed
effect and overall result which offers even better fusion with the skin than ever.
*
Available from March 2021. / ** Based on the ISO standard 16128, including water. The remaining 4% contribute
to optimizing the formula’s integrity over time and its sensorial texture.GUERLAIN, IN THE NAME OF BEAUT Y
Sustainable innovation
ABEILLE ROYALE EYE R REPAIR SERUM
EXCEPTIONAL EFFECTIVENESS MEETS
94% NATUR ALNESS
With this eye serum featuring 94%* naturally derived ingredients, Guerlain Research
has made no compromise when it comes to effectiveness or naturalness. Equipped
with a new and ingenious applicator which delivers the precise dose of serum that
provides a spectacular eye-opening effect.
In 2020, the Abeille Royale Fortifying Lotion was relaunched to meet Guerlain’s
eco-design objectives and now features eco-responsible packaging and a formula
with 98% naturally-derived ingredients**. Its packaging has been designed with
a limited environmental impact (CO2*** is reduced by a third) and to encourage
recycling. Once separated from its cap, the bottle can be sorted and recycled, as
can its FSC cardboard packaging.
*
Calculation based on the international ISO standard 16128 including water, the remaining 6% contribute to
optimising the formula’s integrity over time and sensoriality. / ** Calculation based on the ISO 16128 norm,
including water. The remaining 2% contribute to maintaining the formula’s optimal integrity, effectiveness and
sensorial effect over time. / *** This indicator corresponds to the equivalent CO2 created by the product packaging
and transportation in the world. This evaluation takes into account the nature of the materials, the origin and
manufacturing process of its main components, their transportation and the transportation of the finished product.
The evaluation is made according to an average sized product and a typical distribution model in the world.GUERLAIN, IN THE NAME OF BEAUT Y
Sustainable innovation
ABEILLE ROYALE CREAM
WITH NEO INFINITE GLASS
In 2019 Guerlain repeated the feat of reducing the weight of its jars and their
carbon footprint which it had begun to do two years previously with Orchidée
Impériale’s jar. This success story is illustrated by the number of customers who
not only love the jars, but also now happily travel with them. This satisfied
response continues to spur us on. Increased quantities of recycled calcin, ligh-
ter-weight glass and identical product capacity feature in the Abeille Royale
cream jars. This nectar can be found in Infinite Glass® NEO jars, an eco-innovation
from partner Verescence and the first premium jar to be made from 90% recycled
glass of which 25% is post-consumer (PCR). These features make for a jar with
an annual carbon footprint reduction of 44% and a water consumption reduction
of 42%*. Since then we have worked to integrate PCR glass into each new jar or
bottle size. The new Abeille Royale Eye Serum features 10% PCR glass.
In addition to our strategy to reduce the weight of our jars and bottles, refills
also play a part in eco-packaging design. Furthermore, refills meet the essential
values and principles in luxury: to create precious objects which can be perso-
nalized, kept and treasured, or handed down. As a result, Guerlain features
many refill offerings across its premium skincare, fragrance and makeup lines.
*
Compared to the 50ml format of the Abeille Royale range launched in 2016. Estimate based on a volume of
800,000 jars and on the evaluation of the first 3 stages of the product life cycle: raw materials, production, transport.GUERLAIN, IN THE NAME OF BEAUT Y
Sustainable innovation
ORCHIDÉE IMPÉRIALE BLACK:
A PRECIOUS SUSTAINABLE GEM THAT
STANDS THE TEST OF TIME
With this collaboration Guerlain and the Bernardaud House have partnered to
create an artistic object which has been designed to last. In making the Orchidée
Impériale ultra-premium skincare jar, Guerlain wanted to create an artisanal
object made from sustainable materials which was respectful of the environment
and could be repeatedly refilled. Made from Limoges porcelain, an inert material
which once fired can be recycled within the construction sector (for example),
this jar generates zero waste during manufacture (un-fired rejects can be
reintegrated into the production cycle). What is more it is made locally in France.GUERLAIN, IN THE NAME OF BEAUT Y
Sustainable innovation
A REFILLABLE & PERSONALISABLE
BEE BOTTLE
Our iconic Bee Bottle is still manufactured by the Pochet & du Courval ateliers since
its creation in 1853. It can be refilled with our full portfolio of fragrances, which is
made up of a catalogue of over 130 fragrances that are available to order in coun-
tries where regulations permit. The Bee Bottle celebrates the encounter of luxury and
sustainability. This offering has become part of the House’s approach to reduce the
environmental impact of its packaging and containers. All while staying true to the va-
lues of high-quality and exceptional savoir-faire that are so important to Guerlain. A
Bee Bottle personalisation atelier can be found at the centre of most of our Boutiques,
where size, colour, engraving, cord and ribbon are used to make each bottle unique.
A REFILLABLE
ROUGE G
In 1870 Guerlain created “Ne m’oubliez pas”, the House’s first bullet lipstick to be
packaged in a revolutionary protective tube. By making it refillable, an innovation
for the era, Guerlain was already pushing at the boundaries of sophistication. Today,
Rouge G, the contemporary descendent of this visionary creation, remains one of very
few refillable lipsticks on the market. Designed by Lorenz Bäumer, its majestic case
with legendary curves is available in a variety of collections. Previously made with a
magnetic closure, in 2018 a new personalized version of Rouge G was released
without a magnet, making hundreds of colour and case combinations possible.GUERLAIN, IN THE NAME OF BEAUT Y
Sustainable innovation
BEE RESPECT
R E D I S C O V E R O U R C R E AT I O N S W I T H T R A N S PA R E N C Y
T H R O U G H B E E R E S P E C T, E C O - I N N O V A T I O N
BY GUERLAIN
The Guerlain House has become committed to the long and vigorous process
of mapping its products’ lifecycles. In 2019 the House launched Bee Respect,
a transparency and traceability platform designed in partnership with Product
DNA. Freely accessible to all via guerlain.com, the platform has become an es-
sential resource for improving the environmental and social impact of Guerlain’s
creations.
Consumers can discover behind-the-scenes detail behind Skincare, Makeup
and, since June 2020, Guerlain’s most iconic Fragrances. It includes ingredients,
packaging elements, suppliers, product sites and carbon footprint.
Designed to respond to the general public’s growing demand for transparency,
the Bee Respect platform is a tangible sign of the environmental action Guerlain
is taking for the long term.
O U R B E E R E S P E C T TA R G E T S
Guerlain is committed to naturalness and aims, whenever it is possible, for 90%
naturally derived ingredients without compromising safety or sensorial feel.
100% of our new creations
(excluding limited-edition products) will be traced between now and 2022
Over 550 ingredients traced
on BEE RESPECT in 2021
Over 130 products
displayed on the platform in 2021
40 suppliers and partners
highlighted on Bee Respect
250 employees and partners
mobilized to operate the platformGUERLAIN, IN THE NAME OF BEAUT Y
Sustainable innovation
ACHIEVEMENTS
LIGHTER REFILLABLE
BEE BOTTLES
60% LIGHTER FOR THE
ORCHIDÉE IMPÉRIALE PACK AGING *. OUR ICONIC
A CARBON FOOTPRINT BEE BOT TLES ARE
REDUCTION OF 44% FOR REFILL ABLE FOR LIFE ***.
THE ABEILLE ROYALE JAR **.
RECYCLABILITY
SINCE 2009, GUERL AIN HAS GIVEN CUSTOMERS IN FR ANCE
THE OPPORTUNIT Y TO RETURN EMPT Y PACK AGING TO BOUTIQUES
FOR RECYCLING VIA CÈDRE, A RECYCLING PL ATFORM CREATED
IN PARTNERSHIP WITH LVMH.
SINCE 2020
100% of our new glass bottles and jars are made with part recycled
material and/or reduced weight in glass.
*
Compared to the former 50ml format of the Orchidée Impériale Cream. / ** Compared to 50ml format of the
Abeille Royale cream released in 2016. Estimate based on 800,000 jars and by evaluating the three first steps
in the product’s lifecycle: raw materials, production, transport. / *** Service offered in countries where regulation
permits.GUERLAIN, IN THE NAME OF BEAUT Y
Sustainable innovation
AMBITIONS
100%
TO BECOME
THE
BENCHMARK
OF OUR INNOVATIONS ARE
ANALYSED AND CHALLENGED BY
HOUSE IN
A COMMIT TEE OF ECO-DESIGN, TERMS OF
FORMUL A AND PACK AGING EXPERTS. NATURALNESS
100%
End of 2021
OF THE PACK AGING ACROSS OUR
100%
OF OUR NEW SKINCARE PRODUCTS
FULL PRODUCT R ANGE WILL DISPL AY WILL BE COMPOSED OF AT
AN IMPROVED* ENVIRONMENTAL LEAST 90% NATUR ALLY-DERIVED
PROFILE BY THE END OF 2025. INGREDIENTS.
We ensure the traceability of some of our products via Bee Respect,
our digital traceability and transparency platform which has
been available in France since 2019 and in an English language
version since 2020. By 2022 Bee Respect will ensure traceability
for our entire product portfolio.
*
An improved IPE environmental index grade and/or a reduction in the carbon footprint vs. previous versions.GUERLAIN, IN THE NAME OF BEAUT Y
ACTING FOR THE
CLIMATE AND REDUCING
OUR FOOTPRINT
TO PROTECT THE LIVING, WHO DEPEND ON THE CLIMATE
BY A I M I NG F OR C A R BON N EU T R A L I T Y BE T W E E N NOW
A ND 2030.GUERLAIN, IN THE NAME OF BEAUT Y
Climate
TRANSPORTATION ACCOUNTS
FOR THE LARGEST PART
OF OUR GREENHOUSE GAS EMISSIONS.
T
he stakes are high. Guerlain, its partners and service providers are
firmly committed to meeting these climate challenges at both a local
and an international infrastructure level. To play its part, each year
Guerlain identifies amount of greenhouse gas it emits (Bilan Carbone© and
GHG Protocol methodologies). Guerlain is now able to identify transportation
as the company’s largest contributor to greenhouse gas. In fact, in 2019 -
where products were mostly made in France - logistics accounted for 59,8% of
Guerlain’s total CO 2 emissions. This is why, whenever possible the House strives
with its subsidiaries to use maritime shipping for its most distant customers.
At a more local level, since 2014, Guerlain has used “Bumblebee” (“Bourdon”),
a 100% electric, noise free, CO 2-free and fine particle-free night time delivery
truck in order to restock its 13 Parisian boutiques. Established with the help of
our partners at Speed Distribution Logistique and Renault Trucks.
Guerlain is also implementing rail transportation trials between Europe and
Asia which, compared to air or maritime shipping, offers an intermediary
solution to delivery time and CO 2 emissions concerns.In 2020, its carbon
trajectory - as aligned with neutrality objectives under the scope of 1, 2 &
3 - was calculated by using Science Based Target methodologies (SBT). SBT
is a joint initiative between the Carbon Disclosure Project (CDP), the United
Nations World Pact, the World Resources Institute (WRI) and the World Wide
Fund for Nature (WWF). It defines and approves best practice with regards
to science-based goal-setting and independently evaluates businesses’ goals.GUERLAIN, IN THE NAME OF BEAUT Y
Climate
ACHIEVEMENTS
TRANSPORT
SINCE 2014 THE FIRST INNOVATIVE, 100% ELECTRIC
TRUCK HAS BEEN USED TO SUPPLY PARIS BOUTIQUES.
100%
OF OUR FRENCH SITES INCLUDING
100%
OF THE ELECTRICIT Y
OUR PRODUCTION SITES AT OUR FRENCH PRODUCTION
AND 56% OF OUR AFFILIATES SITES COMES FROM RENEWABLE
ARE ISO 14001 CERTIFIED. SOURCES.
AMBITIONS
By 2022 AT TAIN
100%
OF OUR GLOBAL AFFILIATES WILL
CARBON
NEUTRALITY
SCOPES 1 & 2 BY 2023,
BE ISO 14001 CERTIFIED. SCOPES 1, 2 & 3 BY 2030.GUERLAIN, IN THE NAME OF BEAUT Y
CREATING A POSITIVE
SOCIAL IMPACT
WHILE SAFEGUARDING
THE WONDERS
OF NATURE
© Hugues Charrier for the French Observatory of Apidology
TO SUPPORT WOMEN THROUGH THE “ WOMEN FOR BEES”
ENTR EPR ENEUR I A L BEEK EEPING PROGR A MME
IN PA RTNERSHIP W ITH UNESCO IN ITS BIOSPHER E
R ESERV ES ACROSS THE WOR LD.
TO R A ISE YOUNGER GENER ATIONS’ AWA R ENESS
OF BIODI V ERSIT Y A ND BEE PR ESERVATION
V I A “BEE SCHOOL”, A VOLUNTEER PROGR A MME
FOR GUER L A IN EMPLOY EES.GUERLAIN, IN THE NAME OF BEAUT Y
Positive Social Impact
GUERLAIN’S SOCIAL IMPACT
PROGRAMS RELATED TO ITS DEEP
COMMITMENT TO BEES.
WOMEN FOR BEES
W
omen for Bees is a women’s entrepreneurial beekeeping pro-
gramme created by Guerlain in partnership with UNESCO-MAB
(Man and the Biosphere) and in collaboration with the French
Observatory of Apidology (OFA). Its goal is to develop landmark beekeeping
operations within UNESCO Biosphere reserves, some of which form part of the
House’s sustainable supply network. The programme also aims to create an
international network of women beekeepers who will be able to share their local
and scientific knowledge on the crucial role of pollination and bees in ensuring
food security for the planet.
This “Women for Bees” five-year programme is part of a UNESCO Man and
the Biosphere and LVMH partnership which supports UNESCO’s scientific
intergovernmental Man and Biosphere programme. The latter is aimed at
conserving biodiversity and supporting practices that sustainably use biodiversity
as well as ecological, social and economic dimensions for a sustainable
development.GUERLAIN, IN THE NAME OF BEAUT Y
Positive Social Impact
©Alexei Hay/Netflix
Due to be set in motion on the 21st of June 2021, the 30-day training will take
place at the OFA, located in the “Massif de la Sainte-Baume” in Provence –
France. Each participant will acquire the theoretical and practical bases of the
various aspects of beekeeping, including the running of a professional apiary
thanks to the OFA Beekeepers’ expertise. The participants will become fully
professional beekeeper entrepreneurs as well as members of an international
network of female beekeepers, and share their skills and knowledge to help
train others.
Angelina Jolie has become the Godmother for the 2021 promotion of the
project. Within this role she will meet women beekeepers and follow their
progress throughout the year.
The UNESCO Biosphere Reserves that will be involved in the first two years
include Iles et Mer d’Iroise (France), Sila (Italy), the Central Balkans (Bulgaria),
Kozjansko & Obsotelje (Slovenia), Katunskiy (Russia), Tonle Sap (Cambodia),
Kafa (Ethiopia), Volcans (Rwanda) and Xishuangbanna (China).
Today the Guerlain x UNESCO Women for Bees programme aims to promote
diversity, protect biodiversity and inspire younger generations in concrete
ways. By 2025, 2500 hives will have been built within 25 UNESCO Biosphere
Reserves and 125 million bees will have been restocked.GUERLAIN, IN THE NAME OF BEAUT Y
Positive Social Impact
BEE SCHOOL
O
ne of our meaningful partnerships dedicated to bees
is Bee School. Launched in 2018, this awareness-
building program for children and elementary students
is supported by House employees. It allows young people
to learn about the role of bees and raises awareness about
their protection. Bee School is orchestrated through Guerlain’s
Commitment Day, a day dedicated to volunteerism that the
House makes available to employees across the world. On the heels of a pilot
program we ran at the end of 2018, we officially launched the Bee School program
at an international level in 2019. For 2021 our goal is to have all Guerlain
employees participate from May to October, specifically surrounding May 20,
the UN-supported World Bee Day.
“BELLE & BIEN”
F
or over 18 years, Guerlain has supported “belle & bien” (the French
branch of the Look Good Feel Better organization), making the House
one of the organization’s longest partners. “Belle & bien” assists men
and women as they fight cancer by offering confidence-building and self-esteem-
boosting aesthetic treatments, an additional tool for combatting the illness.
THE MONTFERMEIL FASHION SHOW
F
or 10 years in 2021 Guerlain has supported the “Cultures et Création”
fashion show. This initiative has put the LVMH Group in partnership
with the towns of Clichy-sous-Bois and Montfermeil since 2010. Entirely
unique, this fashion show unites people of more than 40 nationalities around
fashion in a way that allows both young and experienced designers of different
nationalities to share expertise and showcase traditional garments from their
countries. All the one-day models of the fashion show are made up by Guerlain
Make-up Artists.GUERLAIN, IN THE NAME OF BEAUT Y
Positive Social Impact
ACHIEVEMENTS
Since
2015
AN EMPLOYEE VOLUNTEERING
DAY OFFERED TO ALL EMPLOYEES
IN AID OF GUERL AIN-SUPPORTED
CHARITIES.
AMBITIONS
By 2021
100%
OF GUERL AIN EMPLOYEES ACROSS THE WORLD WILL HAVE
LED A BEE SCHOOL SESSION.
By 2025 By 2025
50
WOMEN BEEKEEPERS WILL BE
2500
HIVES
TR AINED AND SUPPORTED
IN ESTABLISHING THEIR OWN HIVES WILL BE BUILT WITHIN 25
BEEKEEPING OPER ATIONS. UNESCO BIOSPHERE RESERVES.GUERLAIN, IN THE NAME OF BEAUT Y
OUR PURPOSE
G U E R L A I N H A S B E E N C R E AT I N G E X C E P T I O N A L
F R A G R A N C E A N D B E A U T Y P R O D U C T S S I N C E 18 2 8
A N D S T R I V E S TO P R E S E R V E, D E V E LO P A N D T R A N S M I T
T H I S U N I Q U E H E R I TA G E.
I N T H E N A M E O F B E A U T Y,
W E AC T B Y E L E VAT I N G N AT U R E TO A N A R T
A ND COM MIT TO PASSING ON ITS WONDE RS TO FUTUR E GE NE R ATIONS,
WITH THE BEE AS SENTINEL.
W E I N V O LV E A N D U N I T E O U R C L I E N T S A N D P A R T N E R S
T H AT S H A R E T H E S A M E V I S I O N ,
I N O R D E R TO I M AG I N E A N D S H A P E
A M O R E B E A U T I FU L A N D S U S TA I N A B L E WO R L D TO G E T H E R .GUERLAIN, IN THE NAME OF BEAUT Y
METRICS
A
s a House, Guerlain is not required to declare non-financial business per-
formance. Therefore, only pertinent indicators regarding our environmental
performance are provided below. Guerlain House products are made in France
at our Chartres and Orphin sites, this is why a significant proportion of the environmental
benchmarks expanded upon below depend upon results from these sites.
2019 2018
G H G E M I S S I O N S (tons CO2 equivalent) 83 271 53 921
SCOPE 1 1 898 2 193
SCOPE 2 83 86
SCOPE 3 81 290 51 642
Source: Bilan Carbone ®
Scope 1&2, France scope: Headquarters and French subsidiary / Production sites: Chartres and Orphin / Parisian boutiques:
68, Avenue des Champs-Élysées, Beaugrenelle, Francs Bourgeois, Montparnasse, Passy, Sèvres, Tronchet, Vendôme.
Scope 3: France – upstream and downstream transport – worldwide (from suppliers, distribution to the country’s first reception point)
2019 2018
ENERGY Total electricity consumption 10 360 10 762
(MWh) Total non-renewable electricity consumption 0 0
Total renewable electricity consumption 10 360 10 762
Total gas consumption 5 771 7 033
Total non-renewable gas consumption 5 771 7 033
Total renewable gas consumption 0 0
% Global energy sourced from renewable energy 64% 60%
WASTE Total hazardous waste 429 535
(tons)
Total non-hazardous waste 1 544 1 747
% Reuse, recycling and energy recovery 99% 95%
W AT E R (m ) Consumption
3 44 640 53 055
Source: CASCADE Group reporting – data validated by Ernst & Young audits
France scope: Headquarters and French subsidiary / Production sites: Chartres and Orphin / Parisian Boutiques: 68, Avenue
des Champs-Élysées, Beaugrenelle, Francs Bourgeois, Montparnasse, Passy, Sèvres, Tronchet, Vendôme.GUERLAIN, IN THE NAME OF BEAUT Y
C O N TA C T
Questions?
Contact us by email at:
sustainabledevelopment@guerlain.fr
Copyrights:
Pierrick Jégou, Alistair Taylor-Young,
Arnaud Joron, Yi Zhou, Bold, Uzik, Koichiro Doi,
Les Ateliers, Zoé Fidji, Pol Baril,
Hugues Charrier for the French Observatory of Apidology,
Alexei Hay/Netflix.
#INTHENAMEOFBEAUTY
#AUNOMDELABEAUTE
# B E AU T YA N D T H E B E E
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