COMPANY PRESENTATION - german-tech.org
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COMPANY PRESENTATION
OUR VALUES 5
OUR HISTORY
Ingrid and Erich Asam established the traditional cosmetics
company Asam. Since then, distinguished dermatologists,
scientists and chemists have been researching new
ingredients, especially those made from grapes, with the
aim of using them in innovative skin care products.
Germany's first system for the production of OPC, cold-
pressed grape seed oil, grape cell water and resveratrol
was established by the Asam family in Landau in the state
of Palatinate. The grapes are grown in the family's own
vineyards, freshly harvested each year and processed in
the company’s system for making anti-aging ingredients.
After ten years of in-depth research on the way in which
grapes prevent skin aging, Mirjam and Marcus Asam
established their own M. Asam® cosmetics range. Their
first skin care range, VINO GOLD®, is based on the
knowledge of the anti-aging effects of grapes.
6
OUR HISTORY
Mirjam and Marcus Asam launched their M. Asam® range
of skin care products in the USA for the first time. The
major US teleshopping channel HSN was thrilled to find
that these skin care products "Made in Germany" proved
to be so popular.
Munich – the development and research laboratory was
extended.
Every day, new formulations are created here, the
extensive and important task of quality assurance is fulfilled
and scientific proof of the effects of key ingredients is
documented. Skin compatibility tests carried out by
external dermatological institutes are controlled and
evaluated here.
The family-owned cosmetics production facility has been
extended since M. Asam® was established. New
development laboratories, production halls and a new,
modern logistics center were constructed on a surface area
of more than 10,000 m2 in Beilngries/Altmühltal, Bavaria.
The new office complex, housing all employees in the
Purchasing, Administration, Sales, Marketing and Executive
7 Divisions, was completed in 2011..
FACTS & FIGURES
25M 107M€ 600k N o 1
TELESHOPPING BEAUTY SELLER IN
8
MILLION PRODUCTS SOLD SALES IN 2020 ASAMBEAUTY.COM CLIENTS BRANDS
EUROPE
800 393 3,5k 4 44
DISTRIBUTION CHANNELS:
PRODUCTS (SKU’s) EMPLOYEES RETAIL STORES SELLING DISTRIBUTIONS COUNTRIES
E-COMMERCE, TELESHOPPING,
MADE IN GERMANY ASAMBEAUTY
RETAIL & PRIVATE LABEL
10 Stand: 26.02.2021
SUSTAINABILITY
Sustainability, resource protection and respectful, fair
treatment are firmly anchored in our corporate culture.
asambeauty adheres to these values out of conviction.
• Use of natural substances • Made in Germany
• renouncement of parabens, kerosene, mineral PRODUCTS & PRODUCTION & • Production of green electricity using the
oils & aluminum salts PACKAGING LOCATIONS production hall's own solar system
• 100% FSC certification of carton and package • Recycling of the "marc" (pressing residues of
inserts our grapes)
• Savings of 125 tons of plastic packaging • Family and animal-friendly company
already in 2018Most of the products are
• Waste savings also in the daily office routine
vegan (except honey, propolis or beeswax)
• Support of a variety of organizations such as
• Long-term supplier relationships allow
DKMS, children, ...
transparency within the supply chain
• Demand-oriented purchasing PROCUREMENT, CORPORATE CULTURE &
SUPPLY CHAIN & SOCIAL COMMITMENT
• Resource-saving handling of returns
TRADING PARTNERS
12 Status Quo
OUR BRANDS 16
M. ASAM®
MAGIC FINISH
MAGIC FINISH by M. Asam offers
easy-to-use beauty products with
multiple benefits in first-class
quality. Whether professional or
amateur - conjure up your perfect
look in no time at all - simply
magical!
MAKE UP EYESHADOW MASCARA & BLUSH LIPSTICKS
*Magic Finish is currently the best-selling make-up product in the drugstore segment in Germany; Source Nielsen Market Track, Decorative
Cosmetics Make-up, Sales, Germany.
23
M. ASAM® SKINCARE
M.Asam® skincare comprises an
effective and contemporary
beauty range for care from head
to toe. This includes above-
average customer-oriented
product innovations and the
highest quality standards. We
RESVERATROL AQUA INTENSE HYALURON REPAIR combine the best active
ingredients from nature with high-
quality high-tech active
RETINOL COLLAGEN LIFT OXYGEN ingredients - natural & highly
effective.
94
M. ASAM® SKINCARE
VINO GOLD VINO LIFT VINO ROSE
VITAMIN C PURE VITAMINS DORMACELL
95M. ASAM® SKINCARE
BETTER SKIN CLEAR SKIN PERFECT EYE
PERFECT TEINT TANNING MASKEN
96ahuhu
Our beauty secret from Hawaii is
the ahuhu plant (Tephrosia
Purpurea) - a tropical wild plant
that grows in Hawaii and is known
there as a medicinal plant against
about 150 diseases. Ahuhu does
without silicones, parabens,
mineral oils, etc. and instead uses
valuable plant extracts, high-
quality oils and proven active
ingredients from the anti-aging
care for strong and healthy
looking hair. The gentle
HAIR formulation of the hair care is
COLLAGEN HYALURON COFFEIN
TREATMENTS suitable for both women and men.
158FLORA MARE
Algae and coastal plants are true
experts in adapting to their
habitat, responding ideally to
natural weather conditions such as
waves, wind, sun, cold, heat and
tidal drought. They are part of our
patented seaweed complex, which
provides an all-round anti-aging
approach to your skin. We obtain
our active ingredients from the
particularly nutrient-rich and clear
sea part of Brittany.
FLORA MARE™ stands for a
natural and effective concept with
a great sense of responsibility and
does completely without
microplastics in any form (liquid
and solid) as well as silicones and
mineral oils, with a sustainable
packaging concept.
180THANK YOU
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