Yoursocialsmarty @alexiskate.nz - Social Smarty

@yoursocialsmarty   @alexiskate.nz

Plan for the session:
1. What is Instagram?
2. Setting up your account
3. Content & content creation tools
4. Hashtags & geotags
5. Instagram stories & highlights
6. Instagram & ecommerce
7. Analytics
8. Building an audience

What is
Instagram?

•   Social Networking app
•   Sharing PHOTOS & VIDEOS
    from smartphone
•   Every account has a
    PROFILE & a NEWSFEED
•   VISUAL

•   MOBILE

Setting up your
account.

Business Account.
•   Analytics
•   Action Buttons
•   Paid Advertising
•   Link Products
•   Swipe Up - over 10,000 followers

Setting up your account.

Setting up your account.

Show,
don’t tell.

Content.

Types of Content:
1. Photo Post

2. Video Post

3. Story

4. Live Video

5. IGTV

6. Advertising - paid content

Content Tips:
1. Post with intention

2. Post to make a connection

3. Think LIKE your customer, not about your customer

MEGAN
       35 YO                                           MUM

      FEMALE                                       LOVES LUXURY
                                                    HOME DECOR
OWNS A RETAIL STORE                          ATTEMPTING TO BECOME
 IN NAPIER WITH HER                          MORE ENVIRO-FRIENDLY
      HUSBAND

 SELLS HIGH-END                                  COMFORTABLE WITH
   FIREPLACES                                      SOCIAL MEDIA -
                                                 PREFERS INSTAGRAM

 HAS 4 EMPLOYEES       LIKES BRANDS LIKE KILT,     WINE DRINKER
                      ZARA, MAX, KAREN WALKER

Who are your customers?

What problem does
your business solve?

Curate, like a magazine editor.
Create categories - aim for FOUR:

1. Being a Working Mum

2. Easy, DIY Social Media Marketing Tips

3. Tech Tips

4. My Services - What I can do for you

What are your
content categories?

Topic ideas.
1. Being a Working Mum          3. Tech Tips
A. What’s that on my shirt?     A. Time tracking apps
B. Dealing with mum guilt       B. Adding captions to video
C. When to say no               C. Lapel mics for iPhones

2. Easy, DIY Social Media       4. My Services - What I
Marketing Tips                  can do for you
A. Writing IG captions          A. Testimonial for Social Skills
B. Words to avoid in FB posts   B. An FAQ for Social Stalk
C. Hashtag tips for IG          C. Upcoming workshop

What 3 topics could you use
 as posts for each of your
       categories?

Create & Batch.

Captions:
1. Create a connection

2. Tell a story

3. Ask yourself, why does this matter?

4. Is this serving anyone other than me?

5. Read it aloud, as if you’re speaking to a friend

Caption Examples:

                                   I had the pleasure of capturing the
                                   special day of Bill and Suzy. How
                                   handsome does Bill look? I am
                                   available for bookings now.

Credit: @eva_bradley_photography

Caption Examples:
                                   That first glimpse, that exact moment when Suzie, his
                                   future wife, completely stole Bill’s breath away. The
                                   love, the emotion - THIS was a moment I had to
                                   capture.

                                   It's moments like these I feel the immense privilege of
                                   being a photographer. I know just how important it is to
                                   have someone you feel comfortable to be around on
                                   your special day, and to not miss a moment like this.
Credit: @eva_bradley_photography
                                   I do have spots available for 2020. I would love you send
                                   me a message so we can meet and, if you decide to
                                   work with me, we can secure your booking.

Caption Examples:

                       Tom and Amy are another happy
                       couple I have handed over the keys to
                       this week to their new home. Call me
                       today to find your new home.

Credit: @gabbiefoote

Caption Examples:
                       I knew my clients Tom and Amy were going to be thrilled
                       with the news their offer had been accepted and that
                       they had bought their first home! I just had to tell them
                       in person.

                       Sure enough, Amy covered her face with an 'oh my gosh'
                       then revealed teary eyes of happiness. Knowing exactly
                       what they were after in a property helped me find them
                       their dream home.

                       I have buyers ready for their 'OMG' moment and would
Credit: @gabbiefoote   love a call if you have been considering selling. Get
                       ready for your own 'OMG' moment also.

Captions.

Telling a story, drawing people into a moment

Always include a call to action:
- “Double tap if you can relate”
- Ask a question
- “Tag someone who…”
- “Click on the link in my bio”

Sourcing Content.
Repost content (ALWAYS credit the original
creator)

Encourage your audience to create content
for you (UGC - User Generated Content)

Free stock images

Create images with text + other elements

Visuals.

VSCO.
Choose filters and edit

Grid view

Copy and paste edits

Create and grow your
overall aesthetic

What vibe are you aiming for?
    Bright & Dreamy    Vibrant & Energetic

What vibe are you aiming for?
   Calming & Neutral   Clean & Organised

What vibe would you like
  your feed to show?

Tools of the
trade.

Schedule posts with Later.

Create post layouts with Canva.

Hashtags.
•   Add a subject to your post
•   Categorise
•   Up to 30
•   Hashtags can go in
    caption or comments
•   Avoid unrelated hashtags

How to choose your hashtags.
•   Do your research:
     • Check out posts similar to yours
     • Check out other accounts in your niche/your

       customers/your competitors/your industry leaders
     • Click on them - does the content relate

•   Save your hashtags in a note - create one for each
    category

What are 5 general
hashtags relevant to your
       audience?

Geotags
•   Linking a location to your post

•   Another way for people to
    discover your content
•   Increase organic reach
•   Always use a geotag
•   Mix it up - try different geotags

Instagram
Stories.

Stories.
•   Photos/graphics - 6 seconds
•   Video - up to 15 seconds
•   Create in Instagram or upload
•   Disappear after 24 hours
•   Less curated
•   More personal, behind the scenes

Why use Stories?
•   To engage with people
•   To share knowledge/information

•   Showcase a product or service

•   To be more approachable and
    connect with your audience

•   Still cover your 4 categories

Stories.
•   Hashtags (hide under sticker)
•   Geotag
•   Product tags
•   Swipe for filters
•   Face filters
•   Stickers
•   GIFs

Let’s create a story!

Highlights.

Highlights.
•   Categorise your Stories

•   Preserve your Stories

•   Quick way for people to find
    out about you

•   FAQs, products, about me

What are 3 highlights you
 could create for your
       account?

Instagram &
ecommerce.

Products.
What does product tagging look
like?

Tag up to 5 products per post

Once you have created 9 posts
with tags you will gain a ‘Shop’
tab on your profile

Products.
To be approved for product tagging on
Instagram:
- Have a business profile
- Have a Facebook business page with an
approved category e.g. retail
-   Set up a Facebook shop - manually or
    through Shopify

Products.
Next you connect your Facebook shop
 with your Instagram profile
(can take days/minutes)

Enable product tagging feature
in Instagram

Products.

You’re ready to tag
products in
posts & stories

Analytics.

Analytics.

What 3 days of the week are
 most popular with your
        audience?

What time of the day is the
  bulk of your audience
         online?

Building an
audience.

Ways to create engagement.
•   Your own stories using stickers

•   Captions with CTAs
•   Commenting on other peoples posts and stories
•   Finding new people and businesses through accounts
    and hashtags - always be genuine!
    Look for a photo to interact with.

Tips for building your audience.
•   Better to have engaged followers than lots of followers

•   Find your tribe
•   Interact and create connections
•   Always respond to comments

•   Be approachable - your tribe, your vibe!
    Others can leave.

Engagement actions.
•   Reply to comments on your photos
•   Reply to peoples stories
•   Comment on your followers posts
•   Find new people through hashtags and comment on their
    photos
•   Find new people through similar accounts and comment on
    photos
•   Find a new business in a similar niche to follow and engage with

What are 3 engagement
actions you will take this
         week?

Questions?