Over 60 homegrown brands take centre stage at Design Orchard

MEDIA RELEASE

      Over 60 homegrown brands take
        centre stage at Design Orchard
New and emerging brands to be groomed for success on a global stage through a
         retail showcase, incubation spaces and mentorship programmes

Singapore, 7 January 2019 – Design Orchard will open its doors on 25 January,
bringing over 60 local brands together on Orchard Road and enhancing the
precinct. Located at the junction of Orchard Road and Cairnhill Road, the 2.5-storey
development comprises a retail showcase on the first level, incubation spaces on
the second level and the rooftop, and an events space on the rooftop.

Spearheaded by Enterprise Singapore, JTC and Singapore Tourism Board (STB),
Design Orchard is part of the Government’s ongoing efforts to transform Orchard
Road into a lifestyle destination, offering a compelling retail experience amidst
lush greenery. The project aims to groom new and emerging talents in the lifestyle
and fashion sector, and prepare them to take their products overseas.

Homegrown retailer Naiise will operate the retail showcase, which will feature 61
new, emerging and established brands. These include Artisan of Sense, JEWELS,
QLOTHÈ, SoftRock Living and The Animal Project. The brands cut across
categories such as fashion apparel, beauty and wellness, food souvenirs and small
home furnishings.

Naiise will also run a mentorship programme, covering areas such as marketing,
merchandising and expansion plans, for the brands in the retail showcase. Well-
known entrepreneurs including Unlisted Collection founder Loh Lik Peng, Spa
Esprit Group founder Cynthia Chua and Motherswork founder Sharon Wong will be
part of the mentorship programme, sharing their knowledge and experience
through regular one-on-one mentoring and group sharing sessions.

MEDIA RELEASE
Ms Ranita Sundra, Director of Retail and Dining at STB, said, “Singapore is home
to many global brands. As these brands become more ubiquitous, we noticed that
more people are drawn to local products with a Singapore story. Design Orchard
is thus an exciting opportunity for us to profile the best of Singapore talent under
one roof at a prime location on world-famous Orchard Road. Local and
international visitors can look forward to a livelier and more exciting Orchard Road,
with the opening of this new development.”

The Textile and Fashion Federation Singapore (Taff) will operate The Cocoon
Space, an incubation space on the second level targeted at local lifestyle and
fashion designers. Taff will nurture independent designers and fashion
businesses by offering co-working spaces with resources such as a Makers Studio
with professional sewing equipment and a Fabric Library1, and collaboration and
networking opportunities with industry players. Designers will be encouraged to
innovate and design products with sustainability principles in mind.

Taff will also run an incubation programme, The Bridge Fashion Incubator, for
aspiring fashion startups from both Singapore and around the region. Focused on
sustainability, innovation and technology, the programme will meet the business
and technical needs of designers by covering talent development, training and
overseas trips for sourcing and production.

Mr Alan Yeo, Director of Retail & Design at Enterprise Singapore, said, “The Cocoon
Space provides aspiring Singapore designers with shared facilities under one roof,
enabling them to testbed and prototype their ideas, and hone their business skills
more quickly. Very importantly, we want to work with them to create products that
are aligned to the industry trends and consumer needs. This is why Taff’s
incubation programme will focus on fashion technology and sustainability.”
Design Orchard – An iconic development along Orchard Road

1
  The Fabric Library has a wide collection of textiles, where local designers can access different types of
fabrics and sustainable materials to design and develop new products.

MEDIA RELEASE
Design Orchard is developed by JTC, which appointed local firms WOHA
Architects and Sunray Woodcraft Construction to design and build the
development respectively.

With a clean and modern design of concrete, glass, timber and landscape
elements, the building showcases the best of Singapore’s talent whilst adding
diversity to the Orchard streetscape. The circular openings on the concrete walls
give the building a unique look while providing glimpses into the retail space. The
building features a sloping rooftop with lush greenery and timber seats, offering
the public respite from the bustle of Orchard Road. The rooftop space, with its
amphitheatre, also serves as a unique space for events set against the backdrop
of Orchard Road.

Ms Wee Pei Yean, Director of Products at JTC, said, “Design Orchard, with its bold
architecture and public rooftop space, marks a new home and showcase for local
design. We hope that it will inspire local talents to join the community, where they
can develop and grow their brands with access to mentors, programmes and
facilities in a vibrant space along Orchard Road.”

                                         – End –

Images: https://bit.ly/2LUlufh
Factsheet on brands and designers: https://bit.ly/2QsxAgr

For media queries, please contact:

 Valerie Koh                             Karen Koh
 Singapore Tourism Board                 Enterprise Singapore
 Email: valerie_koh@stb.gov.sg           Email: karen_koh@enterprisesg.gov.sg
 DID: (65) 6831 3612                     DID: (65) 6279 3628

 Vivian Ang
 JTC
 Email: vivian_ang@jtc.gov.sg
 DID: (65) 6883 3107

MEDIA RELEASE
About Enterprise Singapore
Enterprise Singapore, formerly International Enterprise Singapore and SPRING Singapore,
is the government agency championing enterprise development. We work with committed
companies to build capabilities, innovate and internationalise.
We also support the growth of Singapore as a hub for global trading and startups. As the
national standards and accreditation body, we continue to build trust in Singapore’s
products and services through quality and standards.
Visit www.enterprisesg.gov.sg for more information.

About JTC
Set up in 1968, JTC is the lead government agency responsible for the planning and
development of industrial infrastructure to support and catalyse the growth of industries
and enterprises in Singapore. Landmark projects by JTC include the Jurong Industrial
Estate; business and specialised parks such as one-north, Seletar Aerospace Park and
Jurong Island; next generation districts including Jurong Innovation District and the
Punggol Digital District, as well as the Jurong Rock Caverns, Southeast Asia’s first
commercial underground storage facility for liquid hydrocarbons. JTC also develops
space for specialised industries such as the JTC MedTech Hub, JTC Food Hub @ Senoko,
Trendspace, and TimMac, which incorporate shared infrastructure and services to enable
industrialists to start their operations quickly and enhance productivity.

For more information on JTC and its products and services, please visit www.jtc.gov.sg.

About the Singapore Tourism Board
The Singapore Tourism Board (STB) is the lead development agency for tourism, one of
Singapore’s key economic sectors. Together with industry partners and the community,
we shape a dynamic Singapore tourism landscape. We bring the Passion Made Possible
brand to life by differentiating Singapore as a vibrant destination that inspires people to
share and deepen their passions.

More: www.stb.gov.sg or www.visitsingapore.com | Follow us:
facebook.com/STBsingapore or twitter.com/stb_sg