MEDIA KIT 2020 - Bauer Media Advertising
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MEDIA KIT 2020
WHO is Australia’s
MOST TRUSTED
celebrity news and entertainment brand
WHO has unique credibility, access to the A list and an engaged,
loyal and highly affluent audience.
WHO is trusted not only by their audience but also by celebrities and the
world over who form the basis of content.
Famous for its beautiful photographic galleries and intriguing interviews,
WHO celebrates celebrity and shares the news stories impacting the
contemporary woman and her world.
WHO offers their audience and advertisers the highest quality and most
engaging content across weekly magazine and podcast, at who.com.au,
and daily @WHOMagazine on Facebook and Instagram.
WHO is Australia’s trusted connection to the world’s most
fascinating and famous people, and the moments that shape
their lives.
We don’t just write about the worlds brightest stars; thanks
to our trusted relationships with some of the world’s biggest
names, we deliver celebrities’ stories in their own words with
access beyond that of any other brand.
We curate a compelling mix of credible A-list news,
interviews, and portraiture which lives alongside intriguing
real life stories, told from the perspective of those most
directly involved.
Editor, Stacey Hicks
Perfect mix of pop
culture, substance,
balance of content,
exclusives, specials
PRINT
In depth
Compelling imagery
DIGITAL/SOCIAL
Bite size
Picture led
Breaking news
Always on
Digital Magazine Social Brand Extensions Video Signature Content
|Opportunities
WHO Sexiest People The Platinum List Most Beautiful People
Print, digital, social and A-list event showcasing the hottest
Putting key releases, launches and events at the top of A multiplatform gallery showcasing and profiling the
celebrities through high-end photography
the audiences entertainment agenda every week worlds Most Beautiful celebrities
and candid interviews
The Edit Women WHO WHO Travel
Celebrating women who have challenged the status
A lifestyle category takeover providing inspiration and quo and influenced the world through their The ultimate one-shot guide to all things travel, as
must haves each season achievements experienced and chosen by the trusted team at WHO
Brand reach
2.1m 448,000
READERSHIP
871,000
MONTHLY UNIQUE
TOTAL AUDIENCE
(WEEKLY) AUDIENCE
TOUCHPOINTS
56,417 115K+ 139,195 14,772
AVERAGE
INSTAGRAM FACEBOOK AU SUBS EDM
DAILY UBS
Source: emma CMV Nov'19; Nielsen DCR Jan’20; Nielsen Market Intelligence Jan’20; Nielsen NDP Jan’20; Social media stats
updated as at Dec’19
Our audience
WHO targets and reaches an affluent, educated audience who are discerning and culturally curious consumers. They view
WHO as a brand that gives them social currency by keeping them on trend and across pop culture and topical news.
UNDERSTANDING THEIR WORLD
My life is about… Who I am… What I’m striving for…
• Freedom • Informed • success balance
• Choice • Confident • self improvement
• Opportunity • Curious
• Experiences • Multi faceted SHE COMES
TO US FOR 41% are AB social grade
The WHO Consumer appreciates WHO’s quality and
DIFFERENT 40% are tertiary educated
intelligent take. They seek the newsworthy edit and on REASONS 92% are grocery buyers
trend lifestyle. 70% are the main household decision
maker – insurance, cars, holidays, groceries
They come to WHO for entertainment and depth.
• Confident 43% book travel online
• Motivated with a positive outlook 46% more likely than the population to
• Natural leaders within their circles enjoy shopping for cosmetics
• Unapologetically multi faceted
74% value quality over price
• Curious – always wanting to learn and be ‘in the
know’ 79% are health concerned
• Discerning –they’re early informed and influencers 63% have children at home
68% are interested in sport
They prioritise Living an ‘experience rich’ lifestyle –
travel, eating out, staying healthy
Source: Emma CMV (Dec’18 – Nov’19)
Content pillars
RED CARPET / NEWS / GLOBAL FASHION BEAUTY WELLNESS TRAVEL
ENTERTAINMENT & STYLE The latest health and
Guide to daily glamour. The ultimate guide to all
A mix of celebrity news, Fashion news, hot Hair & make up professionals wellbeing secrets direct things travel and
A list red-carpet events trends, must-haves and share their advice and tips from the stars—and the adventure tried, tested
and human interest. celebrity get-the-looks. to get that Hollywood glow professionals who make and reviewed by Team
plus the hottest new them look amazing. WHO.
products.
2020 Calendar
Grammys Most Beautiful People Winter Reading
Glamour signature Spring Racing Best & Worst signature issue signature issue Guide
• New York Fashion Week
issue • Sexiest People • Party Looks • Paris Fashion Week • Winter beauty
• Anti ageing Beauty
signature issue • Xmas Gifting • London Fashion Week special • Celebrity health &
• Celebrity Homes
wellness trends
JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN
A list Travel – trends Celebrity Dads / Swimsuit issue Golden Globes red Oscars Red Carpet Met Gala
& destinations Fathers Day • Most Intriguing
carpet • Autumn Reading Guide • Cannes Film Festival
• Stars without make up • Spring Beauty Signature issue • Hair Special • Celebrating Italy
• Half their size signature issue
• Fitness Special (content each week)
• Diet & Weight loss – 101 Body
• Mothers Day gifting
tips for weight lossSignature properties & partnerships
Half their Size – January Golden Globes – January Oscars – March Most Beautiful People – April
The Style issue – August Sexiest People signature – October Best & Worst Dressed - NovemberYou can also read
