MARCH 26-28, 2021 Fear not, cottage season will be here again before you know it. The Virtual Cottage Life & Outdoor Show will kick-start your ...
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Fear not,
THE VIRTUAL COTTAGE LIFE & cottage
OUTDOOR season will
be here again before you know it.
LIVING SHOW
The Virtual Cottage Life & Outdoor Show will kick-start your 2021 season!
MARCH 26 – 28, 2021
GET STARTED
“The Virtual Fall Cottage Life Show was a great experience for us. It not only provided warm lead projects to our
booth but also to our inbox and our website, all from the comfort of our office and studio. It was a great way to get
new projects prior to the winter season. I would recommend it for all designers, builders and cottage industries.“
— James Pitropov, Lakeside Architecture Inc.
THE VIRTUAL COTTAGE LIFE & OUTDOOR LIVING SHOW
Why exhibit with us?
The Cottage Life Shows attract an elite consumer: high household income, high net-worth,
dual home owners. We serve this market by bringing the best of cottage country to the city,
and they come back year-after-year, with the knowledge that we give them the ultimate one-
stop shop for all things cottage-related.
A history
of three
successful 38,000 Attendees / 600 Exhibitors 12,000 Attendees / 275 Exhibitors
spring shows
5,000 Attendees / 130 Exhibitors
+ TELEVISION
7.8M
CONSUMER
SHOWS
65K
PRINT
The backing 1.5M
of a huge SOCIAL
787K
media brand FANS
ONLINE
432K
=
“Being a senior, I thought
it was simply fantastic
and relatively easy to
A successful navigate. I attended on two
days, enjoyed numerous
virtual show
presentations, and checked
out many of the booths.
Thank you! VERY well done.”
—D. Wright, Parry Sound ON
THE VIRTUAL COTTAGE LIFE & OUTDOOR LIVING SHOW
The November 2020
Virtual Fall Cottage Life
Show proved a virtual show
can engage the qualified
Attendance by region
audience that our clients NWT 0.1%
have come to expect!
8,300 registrations BC 2.2%
5,250 unique email addresses
AB 2.4%
visited the show NB+NS+PEI+NL 3.3%
7,370 total attendance MB 1.6%
(1.4 attendees per email)
SK 0.8%
More than ½ of attendees visited the QC 1.6%
ON 88.2%
show on two or more days
USA 1.6%
Exhibitors were happy with their
Virtual Fall Cottage Life Show experience!
97%
of exhibitors
92%
overall
97%
of exhibitors were
were planning on satisfaction rate pleased with the
Ontario ON-K 15.8%
returning for an from exhibitors booth builder
breakdown ON-L 35.4%
improved virtual function by home
spring show ON-M 16.3%
postal code
ON-N 12.8%
ON-P 7.9%
Attendees told us they were interested in:
Building Products & Services 60%
Furniture & Decor 59%
Sheds, Gazebos, or Bunkies 58% Highly qualified customers
Docks & Accessories 57%
85% own a cottage, 13% own land on
Sporting Goods, Water Toys & Apparel 52%
which they plan to build
Small Retail Items 43%
Water Systems & Accessories 43%
47% were planning to build or make a
Boats 42%
major renovation in the next 2 years
Septic Systems, Toilets & Related Products 41%
Alternative Energy 39%
Heating Systems 35% 11% were in the market to buy cottage
real estate
Off Road Vehicles 22%
Real Estate 22%
Cottage Rentals 14% More than ¹⁄³ made a purchase or a plan
Insurance & Financial Products 10% to purchase
“It was so well organized and easy to navigate. I also really liked the filters on the exhibitors so you could narrow it down to
your interests and geographical area. That is a great way to ‘shop local’ in a virtual way.” – C. Beaton, Waterloo ON
THE VIRTUAL COTTAGE LIFE & OUTDOOR LIVING SHOW
What is a Virtual Cottage Life Show?
A Virtual Cottage Life Show brings together many of the key experiences that our audiences
have come to love about the in-person Cottage Life Shows:
Live interactive exhibitor booths Feature Areas and Stages
• Connect with your customers with video • L ive and on-demand presentations
meeting rooms, web chat and email from Cottage Life personalities and
• Upload brochures, post videos, industry experts
showcase your products & services, •N EW! Exhibitor demonstration
show specials and more stage
The virtual show operates on an easy-to-use web-based platform. Customers with an internet connection can
take part across desktop or mobile devices. Registration is free for attendees!!
This was my first Virtual Cottage Life Show experience as an exhibitor. The Cottage Life team was very supportive on all levels of
preparation for the event. I am looking forward to participating in the next virtual show as well. – Thomas Seidel, SunHaus Designs Inc.
Sample Homepage
Live
and recorded
demonstrations are
available. Sign up to
• Attendees can browse the show, shopping by exhibitor •R
esults can be filtered based on register for a live demo
session with Q&A
lists, floor plan views, galleries of Products & Services location and products of interest here
and Featured Builds, and Show Specials
Having been involved in designing and planning a virtual trade show for my employer I can say I was impressed with the format
and ease of use. The links to your vendor partners seemed to be quite seamless. All in all a good job. – H. Floyd, Aurora ON
THE VIRTUAL COTTAGE LIFE & OUTDOOR LIVING SHOW
Sample Exhibitor Booth
All booths receive:
• Welcome video, video chat,
text chat, automated email,
video gallery, show specials,
Products & Services or
Featured Builds gallery,
custom colour palette
• L ead lists with verified
email addresses of opted-in
attendees who interact in
your booth (video or text
chat session, send an email,
download a brochure,
watch a video)
Stand out from the crowd!
FEATURED & PLATINUM BOOTHS
•H
ighlighted with logos at
the top of the exhibitor lists
•P
rominent position and
logos on virtual floor plan
•A
dditional products
and show specials in the
featured galleries
EXHIBITOR DEMO STAGE
• T he ultimate engagement
tool
•Y our own live or
prerecorded daily webinar
with Q&A on our stage
Live show dates are March 26–28
Exhibitors are encouraged to be online to interact with The show will remain open to attendees and
attendees in real-time, just like an in-person event. exhibitors until May 31. Cottage Life will continue to
• Friday, March 26........................................ 10am – 9pm ET drive traffic with magazine and digital promotion,
• Saturday, March 27................................... 10am – 7pm ET ensuring you receive the maximum number of leads
• Sunday, March 28..................................... 10am – 5pm ET in these important months.
Contact our team:
Wendy-Ann Derbyshire Roberta Smith Paul Le Guerrier Erinn Wright Greg McLeod
Western Canada Central Ontario Eastern Canada Show Manager Show Director
780-690-4472 647-278-7620 613-236-0888 ewright@cottagelife.com gmcleod@cottagelife.com
waderbyshire@cottagelife.com rsmith@cottagelife.com pleguerrier@cottagelife.com
As usual, the show was well-run with lots of support. Attendees were well-qualified. In-person or virtual, the
Cottage Life Show is a destination for the cottage industry. – Jeremie Sally, Evans Home Building Centre
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