Company Profile - Molly Bracken
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Company Profile
Summary
1 - Presentation of our brands
- Molly Bracken p4
- Molly Bracken Premium p5
- Lili Sidonio p 6
- Gabrielle p 7
- Mini Molly p 8
2 - Our philosophy and our values
p 10
3 - International presence p 12
4 - Chronology of the brand p 14
5 - Molly Bracken shops p 15
6 - Molly Bracken corners p 19
7 - Marketing p 21
8 - Presence on the worldwide fairs
p 23
Molly Bracken,
a family history ...
Team
Catherine Sidonio
Creative
Julian Sidonio
CEO
Justine Sidonio
Vice-presidente
USA / Canada
Lili Sidonio
Model and creative of
the eponym brand
Presentation of our brands
MOLLY BRACKEN
Woman’s Collection
Molly Bracken’s story takes place a long time ago, in the green lands
of Ireland. When one day Julian and Catherine found an old box of sepia
pictures from the 20’s representing a young Irish woman. The photographic
cliché would soon become a true source of inspiration for the two fashion
lovers.
Molly, this authentic Irish woman who was known for her
femininity and strength, is none other than Julian Sidonio’s grandmother.
A family heritage and a unique story that both founders ; Julian and
Catherine, wanted to carry on through their collections. A mix of boho and
retro chic looks using sequins and lace, tulle and knits, always with a soft
and feminine touch.
-4-
Thanks to their 28 years of experience in Over time, the French brand
the fashion industry, they created Molly has managed to pass on its family
Bracken in 2008. A brand dedicated to heritage, innovating and renewing
the woman of today, offering a wide themselves in various ways with
range of timeless revisited pieces. collections reflecting the woman
of today. This strategy guarantees
In 2011, they created Mini Molly, them a firm position in the fashion
a collection for little girls from 4 to 14 industry.
years old. A market whose potential
remains relatively unexploited.
The brand has retained their
atypical imprint and grown over the
years with their first capsule collection
Lili Sidonio X Molly Bracken in 2016. A
teen urban/rock collection designed by
Lili ; Catherine and Julians’ youngest
daughter of then 14 years old.
A second capsule collection,
Premium, was introduced in the winter
season of 2017, known for pieces made
with noble fabrics and high standard
workmanship.
With a significant growth and
an increasing demand, Molly Bracken
takes over the plus-size market with
the launch of Gabrielle’s collection in
September 2017. A brand that intends
to live up to its image : glamourous,
feminine and trendy.
Today Molly Bracken is :
MINI MOLLY – LILI SIDONIO – MOLLY BRACKEN PREMIUM - GABRIELLE
More than 5,000 doors worldwide
Global coverage in Europe, the United States, Canada, Asia and South America
!
-5-
Presentation of our brands
MOLLY BRACKEN Premium
Woman’s collection
The Premium collection fits into the Molly Bracken universe, offering full
of details pieces, for a distinctive and quality wardrobe.
Since september 2017, sequin, lace, embroidery, compose this feminine
and elegant collection, mixing DNA of Molly Bracken, and trendy
and visual pieces.
A line significantly extended since its first winter collection, going
from 30 pieces in 2017 to over a hundred in 2018.
-6-
LILI SIDONIO
Urban collection
In 2016 Molly Bracken launched its new capsule collection Lili Sidonio x Molly Bracken.
A collection with urban and trendy looks combined with a minimalist spirit, just like its
designer Lili, youngest daughter of the two
founders Catherine and Julian Sidonio.
Today, the Molly Bracken’s teen collection benefits from a global reach with an
established presence in the USA, Canada and Europe with more than 1,800 different
doors such as Galeries Lafayette, El Corte Ingles, Hudson bay,
Bloomingdales, Anthropologie …
A promising future ahead for Lili’s collection with Spring-Summer trends, electric
and urban. The feminine and street wear universe mix and match for a fresh pop
and colorful dressing.
A world that Lili, the young designer of almost 16 years old, built from her personal
experience, taste and desire!
-7-
Presentation of our brands
GABRIELLE
Plus-size Collection
Inspired from Gabrielle Renard, the famous Muse of the French Painter
Auguste Renoir, Gabrielle pays homage to the generosity and glamorous
beauty of women.
A feminine collection with trendy looks to fit any shape that values all
assets without any complex.
From fashion plus-size dresses to the must haves of the season, all women
from size 44 to 52 (EU) will be able to dress themselves with a touch of
glamour and chic lace, the true DNA of the brand Molly Bracken.
-8-
MINI MOLLY
Children collection
Mini Molly is the kids brand for the 4 to 14 years old.
From little tulle skirts, to starry dresses, the Mini Molly brand offers a girly
dressing for trendy looks. A wide ranging collection throughout the seasons
with ponchos and comfy sweaters in winter, and floral printed
playsuit in summer.
A brand that is close to little girls of today : fashion, bubbly
and mischievous.
-9-
Our philosophy and values
WOMEN MATTER
Women are the energy center of Molly
Bracken, with Catherine’s desire to offer a
feminine wardrobe to all kind of women
and a team mainly composed of girls, the
brand shows its dedication to sublime
women, and encourage them to give the best
of themselves.
«Reinventing an increasingly
free living woman, who plays
with her style and fashion. »
Catherine Sidonio
TEAM BUILDING
Molly Bracken was built with the
desire to bring something new, something
different creating a trustful and dynamic
team. Think big and outside the box, that’s
the philosophy of the French brand.
A family deeply involved in this
process with their oldest daughter,
Justine, vice president of the American and
Canadian Market who is extending Molly
Bracken to the top and main shopping
center of the North American continent; and
Lili, youngest of the family, who’s created
her eponym capsule collection in 2016.
Molly Bracken owes their success
story to a team effort, surrounding
themselves with young and dynamic profiles.
- 10 -FRENCH SPIRIT ZERO FUR
Catherine has always pictured the The Sidonio’s, owners of the brand
French woman feminine, graceful and Molly Bracken, have always been sensitive
stylish and wanted to translate that into to the animal cause so they have officially
fashion and clothes. She mixed her Irish decided to run a fur-free policy.
inspiration with that French spirit.
All their clothes and accessories are fur free,
She rethinks all the material, cut and affordable and stylish.
details to create a unique style. Collection’s You can find the list of committed brands
are thought and designed in the south of here :
France, home to Catherine and Julian. www.mode-sans-fourrure.com
- 11 -International presence
Today Molly Bracken is present in more than
5 000 doors all over the world :
- Europe,
- USA,
- Canada,
- New-Zealand,
- Japan,
- Australia,
- Latin America,
- UAE (United Arabs Emirate).
As well as in several big stores as :
- Zalando,
- Galeries Lafayette,
- Bloomingdales,
- El Corte Inglès,
- Anthropologie,
- Dillard’s,
- Lord and Taylor,
- Simons,
- Hudson Bay.
- 12 -Canada
Europe Australia
USA
Latam
UAE Japan
France
USA La Seyne sur Mer
Los Angeles
China
Spain Hong Kong
Madrid
New Zeland
Offices 4
Doors + de 5000
Molly Bracken was launched 2008 in own stores in Italy, Portugual and Estonia,
France. Success started in 2010 and retail dedicated corners for the other collections
stores never stopped growing! as well like Lili Sidonio, Gabrielle and Mini
Molly in the top shopping shop’s of the
The quick worldwide expansion starts world.
from a strong ambition to share their own
sense of fashion. They also showed that
nothing was impossible, like having a head
office in the south of France instead of Paris
where everyone else is. Thinking different is
what brought Molly Bracken on the front of
the international stage, reaching out to some
important markets like America, Latam, Asia…
ID E
Today Molly Bracken has more than
5 000 doors in the world, with a constant
W
double-digit growth, extending the global
presence of the brand internationally. R L D
WO
Offices in France, USA, Spain, China,
- 13 -Chronologie of the brand
- 14 -Molly Bracken Shops
Molly Bracken shop in San Donato
Florence - Italie
(Opened in March, 2015)
Molly Bracken shop in Naples
Italy (Opened in April, 2015)
- 15 -Molly Bracken Shops
Molly Bracken shop to Lucca
Italy (Opened in November, 2016)
Molly Bracken shop to Viarreggio Italy
(Opened in October, 2015)
- 16 -Molly Bracken shop in Tallinn
Estonia (Opened in August, 2016)
Molly Bracken shop to Catania
Sicily - Italy
(Opened in November, 2017)
- 17 -Molly Bracken Shops
Molly Bracken shop to Prato
Italia (Opened in April, 2018)
- 18 -Molly Bracken Corners
Corner El Corte Engles
Spain
Corners Galeries Lafayette
France
- 19 -Corner Norteshopping
Portugual
Corner Bloomingdale’s
New York - USA
- 20 -Marketing
PRESS
Budget Marketing 2019
4,800,000 Euros
Targeting the most wanted advertising
locations, being seen, not only in the press
but everywhere else, building multi canals
strategy and collaboration makes the
communication and marketing plan of Molly
Bracken an exciting story to be part of.
OUTDOOR CAMPAIGN
Spring - Summer Spring - Summer
2018 2019
- 21 -Autumn - Winter Autumn - Winter
2018 2018
Since 2017, Molly bracken is focu- community around social media, creating
sing on influenceur marketing, building a dedicated account for each collection and
strong community of bloggers with long marketing content to push the sales and build
term relationship, with partnerships and customer loyalty.
events.
The bra n d ke e ps i nc re a s i ng i ts
NEWSLETTERS AND SOCIAL MEDIA
Newsletters
Social media
- 22 -Presence on the worldwide fairs
Inter Moda MoMad
Mexico Madrid - Spain
ModeFabriek Who’s Next
Amsterdam - Netherlands Paris - France
- 23 -Fashion World Tokyo Panorama
Tokyo - Japan Berlin - Germany
CIFF Salon Quebec
Copenhagen - Denmark Québec-Canada
- 24 -Presence on the worldwide fairs
WWC Magic Coterie
Las Vegas - USA New York - USA
But also:
Dallas Market, StylMax Chicago ....
Atlanta Market Intermezzo
Atlanta - USA New York - USA
- 25 -Notes
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www.mollybracken.com
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