Political Crisis 2020 Overview - Part 2 - Social Media Listening Analytical Report - Zanroo
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Political Crisis 2020 Overview – Part 2
Social Media Listening Analytical Report
22nd February – 4th March 2020
Disclaimer: This social media listening overview is evaluated based on public conversations only.
All opinions published in the report were meant to reflect the social sentiment but in no circumstances to
be taken as a direct statement from Zanroo. Any inquires please reach out to ask@zanroo.com
(Part 2)
Political Crisis 2020 Download Part 1
Overview
22nd February – 4th March 2020
MENTIONS OVERVIEW CHANNEL BREAKDOWN
83.16%
TOTAL BUZZ
1,319,076
225,010
197,658
149,942
127,246 120,328 123,844
102,613
80,621 12.27%
43,470 86,162 3.00% 0.70% 0.90%
20,403 21,005
Facebook
Forum
News
Twitter
Others
22-Feb
23-Feb
24-Feb
25-Feb
26-Feb
27-Feb
28-Feb
29-Feb
01-Mar
02-Mar
03-Mar
04-Mar
Conversation regarding the political crisis had steadily grown since the start of it on the 22 nd of February, reaching a
peak on the 1st of March, when the DYMM Yang di-Pertuan Agong (YDPA) announcing Tan Sri Muhyiddin had majority
support from MPs in Parliament the night before, swore in the latter as the 8th Prime Minister. After the event, the
mention count starting drastically, indicating a loss in interest over the crisis.
SENTIMENT BREAKDOWN
SENTIMENT BREAKDOWN
86%
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Reproduction in whole or in part without the permission of the copyright holder is strictly prohibited.
(Part 2)
Political Crisis 2020 Download Part 1
Overview
22nd February – 4th March 2020
VOTE OF NO CONFIDENCE MAINTAIN DECISION
41% 59%
Overall, there are a majority of people who are more interested in settling the matter and accepting the
decision of the King, with 41% in support of the idea of a Vote of No Confidence.
TOTAL
52%
MENTION 48%
Observations
532,303 Observations
SENTIMENT OVERVIEW SENTIMENT OVERVIEW
21% 21% 58% 24% 17% 59%
Since the 24th of February, Pakatan Harapan’s Net Perikatan Nasional’s Net Sentiment Score (NSS)
Sentiment Score (NSS) has dropped further from -38% gone up from -44% (as at 24th February 2020)
(as at 24th February 2020) down to -65% as of 4th up to -38% as of 4th March 2020.
March 2020.
This is attributed to celebrations from right wing
Majority of the negative mentions were directed Malays in the knowledge that UMNO and PAS,
towards DAP, as ultra-right wing Malays had felt that proponents of Bumiputra rights and privileges
DAP had removed much of their powers and privileges has backed the winning side as well as well
such as Bumi grants being revoked and subsidies wishes for the newly sworn-in Prime Minister.
being denied.
TRENDING TOPICS
Status of Corruption Trials Deferment of Parliamentary Appointment of new Cabinet
With the UMNO coalition back in Session to May 2020 The Attorney General’s Chambers (AGC)
the ruling government, there are The announcement of the next has stated that the newly appointed Prime
concerns over trials of several Parliamentary Session being moved Minister will oversee all ministries and
politicians currently underway for to May 2020 have gotten netizens government departments, until the
allegations of corruption and abuse buzzing as well, as they fear that this Cabinet Ministers are appointed. While
of power, with the Attorney General is just an attempt at buying time for the Prime Minister has been briefed on a
(AG) resigned before the final Perikatan Nasional to get more MPs few issues, without the appointment of a
decision by the King, Malaysians over to their side to avoid the Vote of full cabinet, there are concerns that the
are worried about the neutrality of No Confidence that Pakatan Harapan Prime Minister will not be able to devote
the trials continuing on from this. had threatened after the Prime time for all issues, especially in the wake
Minister’s appointment last Sunday. of the COVID-19 outbreak.
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Reproduction in whole or in part without the permission of the copyright holder is strictly prohibited.
(Part 2)
Political Crisis 2020 Download Part 1
Overview
22nd February – 4th March 2020
KEY FIGURE ANALYSIS (BY ORDER OF MENTIONS)
TUN DR MAHATHIR
Observations
The former Prime Minister had initially enjoyed massive support from the people, ending the 24th
of February with a NSS of 10% which changed once he proposed the appointment of a unity
cabinet, looking to create a bipartisan team to helm the government.
43.0%
21.0%
Since then, sentiment towards him has turned around, with most negative mentions attribute to
36.0% supporters of both sides complaining and making fun of his proposal, leaving him with a NSS
score of -7%.
TAN SRI MUHYIDDIN YASSIN
Observations
Tan Sri Muhyiddin Yassin (TSMY) had initially not getting a lot of mentions before being named
the MP with the most support, having been supporting Tun Dr Mahathir’s bid to be re-named the
Prime Minister.
36.0% Since being declared, Muhyiddin has gotten a significantly higher number of mentions, attributed
14.0%
mainly to congratulatory messages, hence the high number of positive mentions, bringing his NSS
51.0%
to 15.2%, the highest among the top 3 most mentioned politicians.
DATO’ SERI ANWAR IBRAHIM
Observations
Anwar, having been a divisive figure in the political scene, initially began with a fairly low
sentiment of -36% (as at 24th February 2020), being seen as the primary reason for the crisis
occurring.
53.0%
However, since then, throwing his support behind Tun Dr Mahathir as the rightful Prime Minister,
14.0%
netizens perception of him has softened, looking at his actions as purely for the benefit of the
33.0%
country. As a result, his NSS score has gone up to -13%.
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Reproduction in whole or in part without the permission of the copyright holder is strictly prohibited.
(Part 2)
Political Crisis 2020 Download Part 1
Overview
22nd February – 4th March 2020
BUZZ TRENDLINE
300,000
200,000
100,000
0
22-Feb 23-Feb 24-Feb 25-Feb 26-Feb 27-Feb 28-Feb 29-Feb 01-Mar 02-Mar 03-Mar 04-Mar
KEY EVENTS
Feb 25
YDPA interviewed the first batch of UMNO and PAS 90
MPs [1]. Following the meeting, Muafakat Nasional Feb 26
announced their decision to rescind support for Tun M
as PM [1]. In a special address to the nation, Tun M explained
his unwillingness to work with UMNO en bloc and
prosed for a non-partisan unity government [1].
Following PKR MPs with YDPA, DS Anwar confirmed
Feb 27 PH’s decision to nominate his as PM8 [1].
Tun's announced RM20b COVID-19 stimulus package
and called for a special parliament session to decide
as there were no clear majority. He told the press that
Feb 28
he will accept TS Muhyiddin as PM candidate if he has Tun M had a meeting with Bersatu MPs to discuss
the majority support [1]. TSMY’s appointment, and Bersatu’s sec-gen confirmed
the decision was made by the party. BN and PAS later
announced they submitted Muhyiddin’s name as PM
Feb 29 to YDPA [1].
Tun M claimed he has the numbers to support him as
PM now that PH has decided to support him back as Feb 29
PM [1]. Speculations rife over feud between Tun M
and TSMY within Bersatu [1]. Istana Negara released a statement that TSMY will be
appointed as PM8 as he has the most number of
support from MPs [1]. PH and Tun claimed to have
Feb 29 enough number of MPs and pleaded to have a meet
with YDPA [1].
TSMY was sworn in as PM8 with PH and Tun M
absent from the ceremony. Tun M claimed TSMY is Mar 4
not the rightful PM as he already has the support of
114 MPs, but was told that YDPA has refused to meet Dewan Rakyat speaker TS Mohamad Ariff announced
him [1]. Parliament will reconvene on May 18 as opposed to
the earlier scheduled March 9 [1].
Copyright © 2020 Zanroo Limited. All rights reserved.
Reproduction in whole or in part without the permission of the copyright holder is strictly prohibited.Glossary
Term Definition
A regular post that a brand pays the social media channel to advertise. Any post on a selected Facebook Page
Boost Post
can be boosted, including status updates, photos, videos, offers, etc.
Buzz Refers to Engagement.
A platform of communication where people share messages; i.e., Facebook, Twitter, YouTube, Instagram, News,
Channel
Blogs, Forums.
Check-In A feature used to announce a person's location on social media.
Commenter A person who leaves comment(s) on a post.
Conversations that happen through (private) channels that are difficult to track, usually online chatting software;
Dark Social
e.g., WhatsApp, e-mail, WeChat.
An interaction (Like, Comment, Share, Retweet, View) received on a post. Total Engagement = Sum of
Engagement
interactions received on total posts.
The percentage of people who engaged with your post (liked, commented, shared, viewed, retweeted, etc.) after
Engagement Rate
seeing the post. Engagement rate (%) = People Engaged / People Reached
A feature on Facebook where users can now interact using emotional reactions, i.e., Like, Love, Haha, Wow, Sad,
Facebook Reaction
and Angry.
Fan A person who likes a selected brand and/or the brand's social media pages.
Follower A person who follows a selected social media page.
Impression The number of times a post is displayed. People may see several impressions of the same post.
Mention A message which references or includes a monitored brand keyword.
Message A written communication by an individual / organization.
Month over Month (MoM) Comparison of any changes / growth expressed with respect to the previous month.
Negative (Sentiment) A pessimistic or undesired perception towards the brand.
Net Sentiment Score (NSS) A measure of a brand's sentiment. Net Sentiment Score (%) = (Positive - Negative Mentions) / Total Mentions
Netizen A person who uses the Internet; a blend of the words "Internet" and "citizen".
Neutral (Sentiment) An impartial or unbiased perception towards the brand.
Organic Reach The number of people who saw activity from the brand directly from the posts.
Paid Reach The number of people who saw activity from the brand directly via paid advertisements.
Positive (Sentiment) A favourable and affirmative perception towards the brand.
A message which references or includes a monitored brand keyword on the following channels - Facebook,
Pure Buzz / Mention
Instagram, Twitter, YouTube, News, Blogs and Forums.
Quarter Over Quarter (QoQ) Comparison of any changes / growth expressed with respect to the previous quarter.
Rank The brand's position in the hierarchy of all tracked brands, based on brands’ total buzz.
Reach The number of unique people who viewed a given post. Reach may be Organic, Paid or Viral.
Sentiment A measure of the tone of the message that was posted (positive / neutral / negative).
Share of Voice (SOV) A measure of the digital media landscape a brand owns in relation to its competitors.
Talk Driver A topic or subject matter that encourages conversations / sharing.
The section where one can view all published posts, displayed by date. Usually part of a brand's or individual's
Timeline
profile page.
A message which references or includes a monitored brand keyword on the following channels - All channels
Total Buzz
included in Pure Buzz + Facebook Shares + Instagram Comments.
Trending Topic that has recently spiked in popularity.
The number of people who saw activity from your brand via a story published by a third party (may be a friend,
Viral Reach
Facebook Page, Twitter account, etc.).
Word Cloud A representation of the frequency of keywords shown in total messages.
Year over Year (YoY) Comparison of any changes/ growth expressed with respect to the previous year.
Year to Date (YTD) The duration beginning from the first day of the current calendar year up to the current date.You can also read
