Comprehensive list of strategies for various brands - Case studies / PR Article links

Comprehensive list of
strategies for various brands
      Case studies / PR Article links

● ALTBalaji Case Study Mentalhood -
    https://drive.google.com/file/d/1SoRapXu8pbot7S_I5ITUtOpippQ5SYj1/view?usp=sharing
● Bichoo Ka Khel -
    https://drive.google.com/file/d/1XW0Iwb8sqVolkMYKxOB4hIQf0YArH9U2/view?usp=sharing
● Bebaakee -
    https://drive.google.com/file/d/1BDMb91B5pgpljwsGSHLZjveDfMqcx6h5/view?usp=sharing
● Bigg Boss 13 - Colors Hindi
      ○   Case Study - https://youtu.be/lu5RNJXJLAA
      ○   PR articles of Bigg Boss - https://trendingvoice.com/bollywood/asim-vs-sidharth-bigg-
          boss-13-recorded-105-million-tweets-most-successful-season.html

● PR articles of Social Samosa for
      ○   ALTBalaji Mentalhood - https://www.socialsamosa.com/2020/09/case-study-mentalhood-
          altbalaji-promotions/
      ○   Bichoo Ka Khel -https://www.socialsamosa.com/2021/03/case-study-altbalaji-reach-93-mn-
          launch-campaign-bicchoo-ka-khel/

Detailed ALTBalaji Case study (brand overview) In following slides.

Brand Case Study

Let’s talk Numbers
                 9.45% Growth rate in the last 9
     21,57,384   months
                 6.1% Avg Engagement Rate

                 8.1% Growth rate in the last 9

     1,14,060    months
                 8.86% Avg Engagement Rate

                 47.5% Growth rate in the last 9

     6,71,657    months
                 31% Avg Engagement Rate

Objective
In a time when the OTT space is growing and new players
are entering an already cluttered market, we wanted to
make a BIG noise this year and make heads turn with
communication that was innovative, disruptive and
extremely shareable.

Entertaining viewers in the Hindi-Heartland has always been
the core ethos of the group, and we’ve celebrated just that in
our content strategy on social, supercharging growth and
strengthening our positioning in a crowded market.

Supercharging Strategy
When you’re competing with the likes of Netflix and Amazon, creating your own space is
quite challenging but with the right minds and mad passion we took this challenge head-on!

We re-fixed, re-tuned, remixed the best of innovations, and quirky content strategy to create
a stir on Digital.

The show launches were grand with out of the box, buzz-worthy ideas to break through the
flood of monotony while the regular content garnished with a touch of ALT woke, shook and
took the fans by storm.

Our focus was not just social media, in order to strike a chord with the Hindi-Heartland, we
partnered with massy platforms like Daily Hunt, Tik-Tok, Helo, Whatsapp, etc. to expand our
reach in tier-2, tier 3 cities where the adoption rate of mainstream platforms like
Facebook/Instagram/Twitter is lesser.

How ALTBalaji achieved an
unprecedented engagement

We got a Reach of 13.1M   We got 12M views on Youtube and     CLACM promotions
   across platforms            29M views on Tik Tok.        helped us to gain 40.1M
                                                            views across platforms

So how did we do it?
            We kick-started our show
            launches and campaigns
            with a different perspective
            and our end goal has always
            been to bring out awareness
            from campaigns like Breast
            Buffer which spoke about
            breast cancer to
            entertaining people by
            giving them a first hand
            AR/VR experience of our
            show Ragini MMS 2.

#Pressing Alt on the older     Class of 2020 hacking the
conventions and starting the   accounts and our hearts too
much conversation for change

                                                             Robinhood Army - Spreading
                                                             love with hugs and good
                                                             food.

Teaching our audience not to do           A befitting reply by tarini for the trolls on
#GandiiBaat and no matter what, consent   internet was received with love and
is King.                                  applause on social media

Making heads turn...

Featured

     Some of our trending format posts got featured in Marketing Minds, Social
                 Samosa & Social Unfold on multiple occasions

Revving Up Results: Accolades and
Achievements

                                 Social Media- for OTT
                                                              Best Influencer Marketing Campaign -
                                 Platform
Social Media- for OTT Platform                                Home

                                                             Best Audience Engagement on site -
                                                             Breast Buffer
                                                             Best use of Social Media - PuncchBeat
Best Marketing Campaign for a    Best Use of Social Media-   Best use of innovation in publishing -
                                 Apharan                     Breast Buffer
Web Original - FIttrat & Coldd

Thank you